Adjust Looker Studio connector by Windsor.ai
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About the Connector
The connector pulls metrics and dimensions from Adjust. The insights are retrieved at account and campaign level.
Once user successfully logs into the connector its possible to choose the metrics and dimensions to create a report on.
Prerequisites
The user should have access to their Adjust API token in order to use this connector.
Our privacy policy and terms of use.
Available Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Ad Impressions | NUMERIC | The total number of ads served to end-users. |
| Ad Revenue | NUMERIC | The total revenue generated by serving in-app ads. |
| Ad RPM | NUMERIC | Ad Revenue per Mille Impressions. Your ad revenue per thousand ad impressions. |
| Adgroup | TEXT | String value usually contains adgroup name and id. |
| Adgroup ID Network | TEXT | Adgroup ID from the network |
| Adgroup Network | TEXT | Adgroup name from the network |
| Ad Spend (Attribution) | NUMERIC | The amount of money spent on ads. Calculated using only data retrieved using Adjust’s cost-on-engagement method. |
| All Revenue | NUMERIC | The amount of revenue, generated by an app, calculated using all revenue sources. |
| App | TEXT | Name of the app |
| App Token | TEXT | App ID in the Adjust system |
| ARPDAU (All) | NUMERIC | Average revenue per daily active user, calculated using all sources of revenue. |
| ARPDAU (Ad) | NUMERIC | Average revenue per daily active user, calculated using only revenue from serving ads. |
| ARPDAU (IAP) | NUMERIC | Average revenue per daily active user, calculated using in-app purchase revenue. |
| Assisted Installs | NUMERIC | The number of app installs that qualified for attribution but were not selected. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install. |
| Assisted Reattributions | NUMERIC | The number of app installs that qualified for reattribution but were not selected. |
| Base Sessions | NUMERIC | The number of user sessions, excluding installs and reattributions. |
| Campaign | TEXT | String value usually contains campaign name and id. |
| Campaign ID Network | TEXT | Campaign ID from the network |
| Campaign Network | TEXT | Campaign name from the network |
| Cancels | NUMERIC | Transaction is not renewed at the end of the subscription period, because the user unsubscribes or the billing retry renewal fails. Only available with Subscription Tracking Growth Solution. |
| Channel | TEXT | A combination of partner_name and network. |
| Assisting Clicks | NUMERIC | All of the user clicks that were considered, but not awarded the attribution. |
| Average Clicks per Assisted Install | NUMERIC | The average number of clicks that assisted an install. |
| Assisting Clicks for Reattributions | NUMERIC | All of the user clicks that were considered, but not awarded the reattribution. |
| Click Conversion Rate (CCR) | NUMERIC | The average number of clicks it takes for a user to install your app. |
| Click Cost | NUMERIC | The costs of clicks. |
| Clicks | NUMERIC | The number of times a user clicked on a creative. |
| Clicks (Attribution) | NUMERIC | The number of times a user clicked on a creative. |
| Clicks (Network) | NUMERIC | The number of clicks reported by the network. |
| Ad Revenue (Cohort) | NUMERIC | The total ad revenue generated within your selected timeframe up to the current date. calculated per period. It is cumulative and based on tracked ad revenue reported by the Adjust SDK or recorded server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. |
| All Revenue (Cohort) | NUMERIC | The total amount of in-app revenue and ad revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. |
| Gross profit (Cohort) | NUMERIC | The cohorted gross profit. |
| Revenue (Cohort) | NUMERIC | The total in-app revenue generated from users who installed your app within your selected timeframe up to the current date. It is cumulative and based on tracked events reported by the Adjust SDK or server-to-server. Example: If the selected time frame is Jan 1-31, and today is May 1st, the revenue is counted up to May 1st. |
| onversion Bit 1 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. |
| onversion Bit 2 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. |
| onversion Bit 3 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. |
| onversion Bit 4 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. |
| onversion Bit 5 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. |
| onversion Bit 6 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the corresponding conversion event has been triggered. This KPIs only have meaning when you are using the conversion events model. |
| onversion Value 0 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the conversion value is equal to 0 (install). A conversion value of 0 is returned when the user has installed the app but not triggered any mapped conversion value criteria. |
| onversion Value 1 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 10 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 11 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 12 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 13 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 14 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 15 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 16 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 17 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 18 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 19 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 2 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 20 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 21 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 22 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 23 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 24 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 25 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 26 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 27 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 28 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 29 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 3 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 30 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 31 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 32 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 33 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 34 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 35 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 36 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 37 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 38 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 39 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 4 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 40 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 41 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 42 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 43 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 44 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 45 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 46 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 47 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 48 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 49 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 5 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 50 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 51 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 52 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 53 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 54 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 55 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 56 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 57 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 58 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 59 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 6 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| Conversion Value 60 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| Conversion Value 61 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| Conversion Value 62 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| Conversion Value 63 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 7 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 8 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| onversion Value 9 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks with the corresponding conversion value. |
| Conversion Value Total (SKAdNetwork) | NUMERIC | Returns the sum of all conversion values as a single integer. The count of each conversion value is multiplied by its conversion value. For example: for conversion value 40 the total number of recorded occurrences is multiplied by 40 to give the resulting total conversion value. |
| Ad Spend | NUMERIC | The amount of money spent on ads. |
| Country | COUNTRY | Country name |
| Country Code | TEXT | 2-character value ISO 3166 |
| Creative | TEXT | String value usually contains creative name and id. |
| Creative ID Network | TEXT | Creative ID from the network |
| Creative Network | TEXT | Creative name from the network |
| Click Through Rate (CTR) | PERCENT | The percentage of clicks you received per impressions served. |
| Currency | TEXT | Currency name |
| Currency Code | TEXT | 3-character value ISO 4217 |
| Date | DATE | The Date |
| Avg. DAUs | NUMERIC | The average number of unique daily active users (DAU) for your selected timeframe. |
| Deattributions | NUMERIC | The total number of users that are removed away from the first attribution source to a reattribution source. |
| Device Type | TEXT | Possible values: bot, console, ipod, mac, pc, phone, server, simulator, tablet, tv, unknown |
| eCPC | NUMERIC | Effective cost per click. |
| eCPI (Paid Installs) | NUMERIC | Effect cost per install on paid installs. |
| eCPI (All Installs) | NUMERIC | Effective cost per install on all installs. |
| eCPM (Attribution) | NUMERIC | Effective cost per mille (one thousand impressions) reported by the Attribution ad spend source. |
| Event Cost | NUMERIC | The costs of events |
| First Reinstalls | NUMERIC | The number of first time reinstalls per period of time. Only available with Uninstall and Reinstall Growth Solution. |
| First Uninstalls | NUMERIC | The number of first time uninstalls per period of time. Only available with Uninstall and Reinstall Growth Solution. |
| GDPR Forgets | NUMERIC | The total number of users who have exercised their right to be forgotten under the EU's GDPR. Adjust permanently deletes the historical personal data for these users but retains their aggregated data for dashboard reporting. Read more about GDPR reporting. |
| Total Revenue Events (SKAdNetwork) - Average | NUMERIC | Total revenue events include the following revenue event types: In-App purchases and Ad Revenue . This metric returns the average number of total revenue events triggered within your conversion value ranges. |
| Total Revenue Events (SKAdNetwork) - Max | NUMERIC | Total revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the highest number of total revenue events triggered within your conversion value ranges. |
| Total Revenue Events (SKAdNetwork) - Min | NUMERIC | Total revenue events include the following revenue event types: In-App purchases and Ad Revenue. This metric returns the lowest number of total revenue events triggered within your conversion value ranges. |
| Total Revenue (SKAdNetwork) - Average | NUMERIC | Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the average amount of total revenue earned from your conversion value ranges. |
| Total Revenue (SKAdNetwork) - Max | NUMERIC | Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the highest amount of total revenue earned from your conversion value ranges. |
| Total Revenue (SKAdNetwork) - Min | NUMERIC | Total revenue is calculated from the following conversion value revenue types: In-App purchases and Ad Revenue. This metric returns the lowest amount of total revenue earned from your conversion value ranges. |
| Gross profit | NUMERIC | Revenue minus ad spend. |
| Assisting Impressions | NUMERIC | All of the user impressions that were considered, but not awarded the attribution. |
| Average Impressions per Assisted Install | NUMERIC | The average number of impressions that assisted an installs. |
| Assisting Impressions for Reattributions | NUMERIC | All of the user impressions that were considered, but not awarded the reattribution. |
| Impression Conversion Rate (ICR) | PERCENT | The percentage of app installs per ad impressions served. |
| Impression Cost | NUMERIC | Cost of impressions. |
| Impressions | NUMERIC | The total number of ad impressions tracked for your campaigns. |
| Install Cost | NUMERIC | The costs of installs. |
| Installs | NUMERIC | The number of installs for your app. |
| Installs per Mile (IPM) | NUMERIC | Installs per one thousand impressions. |
| Invalid Payloads (SKAdNetwork) | NUMERIC | Counter of SKAdnetwork postbacks (install/reinstall), which are invalid based on the verification via the attribution-signature. |
| Limit Ad Tracking Rate | PERCENT | The percentage of your total installs coming from devices with LAT enabled. |
| Limit Ad Tracking Installs | NUMERIC | The total number of installs coming from devices with limit ad tracking (LAT) enabled. |
| Limit Ad Tracking Reattribution Rate | PERCENT | The percentage of your total reattributions coming from devices with LAT enabled. |
| Limit Ad Tracking Reattributions | NUMERIC | The total number of reattributions coming from devices with LAT enabled. |
| Avg. MAUs | NUMERIC | The average number of unique monthly active users (MAU) for your selected timeframe. |
| Network | TEXT | The name of the advertising network |
| Ad Spend (Network - SKAdNetwork) | NUMERIC | The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner. |
| Ad Spend (Network) | NUMERIC | Shows ad spend data retrieved using the Network API. |
| Ad Spend Diff (Network) | NUMERIC | Shows an absolute value with the difference between the Attribution and Network sources. |
| eCPI (Network) | NUMERIC | Effective cost per install reported by the Network API. |
| eCPM (Network) | NUMERIC | Effective cost per mille (one thousand impressions) reported by the Network API. |
| Impressions (Network) | NUMERIC | Number of impressions reported by the network. |
| Installs (Network) | NUMERIC | The number of installs reported by the network. |
| Installs Diff (Network) | NUMERIC | Shows an absolute value with the difference between the Attribution and Network sources. |
| Non-Assisted Installs | NUMERIC | The number of app installs that had no qualifying touchpoints within the attribution window prior to the attributed engagement. Organic users do not have any engagement with an Adjust link, therefore are not considered as assisting an install. |
| Non-Organic Installs | NUMERIC | The number of Installs that are not attributed to an Organic source. |
| Organic Installs | NUMERIC | The number of Installs that are attributed to an Organic source. |
| OS Name | TEXT | Possible values: android, bada, blackberry, ios, linux, macos, server, symbian, unknown, webos, windows, windows-phone |
| Clicks (Paid) | NUMERIC | The number of clicks, for which there is cost data. |
| Impressions (Paid) | NUMERIC | The number of impressions for which there is ad spend data. |
| Installs (Paid) | NUMERIC | The number of installs, for which there is ad spend data. |
| Partner ID | TEXT | Partner’s id in the Adjust system. |
| Partner Name | TEXT | Partner's name in the Adjust system. |
| Partner Slug | TEXT | The unique slug of the partner. |
| Platform | TEXT | The device operating system/platform. Supported platforms: android, android-tv, bada, blackberry, facebook, fire-tv, ios, linux, macos, server, symbian, webos, windows, windows-phone |
| Assisting Engagements | NUMERIC | All of the user touchpoints that were considered, but not awarded the attribution. These can be clicks or impressions, but must fall within the link's attribution window. |
| Average Engagements per Assisted Install | NUMERIC | The average number of engagements that assisted an install. |
| Quarter | TEXT | Q |
| Assisting Engagements for Reattributions | NUMERIC | All of the user touchpoints that were considered, but not awarded the reattribution. These can be clicks or impressions, but must fall within the link's reattribution window. |
| Reattribution Reinstalls | NUMERIC | The total number of reinstalls that occurred that also led to a reattribution. |
| Reattribution | NUMERIC | The total number of reattributions that have occurred. See reattribution tracking. |
| Region | TEXT | Business region. |
| Reinstalls | NUMERIC | The total number of reinstalls that have occurred. Only available with Uninstall and Reinstall Growth Solution. |
| Rejected Installs Anonymous IP Rate | PERCENT | The percentage of your total number of installs that Adjust has rejected because they came from an anonymous IP. |
| Rejected Installs Click Injection Rate | PERCENT | The percentage of your total number of installs that Adjust rejected for falsified clicks sent between an app download and install. |
| Rejected Installs Distribution Outlier Rate | PERCENT | The percentage of your total number of installs that Adjust rejected for falling outside the threshold set by our distribution modeling analysis. |
| Invalid Signature Rejected Install Rate | NUMERIC | Rate of rejected installs due to invalid Signature. |
| Rejected Installs Malformed Advertising ID | NUMERIC | The total number of installs that Adjust rejected because they had a malformed advertising ID. |
| Rejected Installs Malformed Advertising ID Rate | PERCENT | The percentage of your total number of installs that Adjust rejected because of the malformed advertising ID. |
| Rejected Install Rate | PERCENT | The percentage of your total number of installs that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes Organic and Untrusted Devices trackers. |
| Rejected Installs Too Many Engagements Rate | PERCENT | The percentage of your total number of installs that Adjust rejected for registering too many engagements within the attribution window. |
| Rejected Installs | NUMERIC | The total number of installs that Adjust identified and rejected as fraudulent. |
| Rejected Installs Anonymous IP | NUMERIC | The total number of installs that Adjust rejected because they came from anonymous IPs. |
| Rejected Installs Click Injection | NUMERIC | The total number of installs Adjust rejected for falsified clicks sent between an app download and install. |
| Rejected Installs Distribution Outlier | NUMERIC | The total number of installs Adjust rejected for falling outside the threshold set by our distribution modeling analysis. |
| Rejected Installs SDK Signature | NUMERIC | The total number of installs Adjust rejected for containing an invalid or missing SDK Signature. |
| Rejected Installs Too Many Engagements | NUMERIC | The total number of installs that Adjust rejected for registering too many engagements within the attribution window. |
| Rejected Reattributions Anonymous IP Rate | PERCENT | The percentage of your total number of reattributions that Adjust has rejected because they came from an anonymous IP. |
| Rejected Reattributions Distribution Outlier Rate | PERCENT | The percentage of your total number of reattributions that Adjust has rejected for falling outside the threshold set by our distribution modeling analysis. |
| Rejected Reattribution Rate | PERCENT | The percentage of your total number of reattributions that Adjust has identified and rejected as fraudulent. The calculation for the Total row excludes rejected installs from your Organic and Untrusted Devices trackers. |
| Rejected Reattributions Too Many Engagements Rate | PERCENT | The percentage of your total number of reattributions that Adjust has rejected for registering too many engagements within the attribution window. |
| Rejected Reattribution | NUMERIC | The total number of reattributions Adjust identified and rejected as fraudulent. |
| Rejected Reattributions Anonymous IP | NUMERIC | The total number of reattributions that Adjust rejected because they came from an anonymous IP. |
| Rejected Reattributions Click Injection | NUMERIC | The total number of reattributions rejected for falsified clicks between an app download and install for a user who previously had your app installed and had that install attributed within Adjust. |
| Rejected Reattributions Click Injection Rate | PERCENT | The percentage of your total number of reattributions that Adjust has rejected for falsified clicks sent between an app download and install for a user who previously had your app installed and had that install attributed within Adjust. |
| Rejected Reattributions Distribution Outlier | NUMERIC | The total number of reattributions rejected for falling outside the threshold set by our distribution modeling analysis. |
| Rejected Reattributions Too Many Engagements | NUMERIC | The total number of reattributions rejected for registering too many engagements within the reattribution window. |
| Renewals | NUMERIC | Renewals |
| Return On Investment (ROI) | NUMERIC | The cohorted gross profit divided by ad spend. |
| Revenue | NUMERIC | The total revenue your app has generated within a selected timeframe based on the tracked revenue events reported by the Adjust SDK or as recorded via server-to-server event tracking. |
| Revenue Events | NUMERIC | The total number of revenue events that have been triggered. |
| Revenue To Cost Ratio (RCR) | NUMERIC | The revenue-to-cost ratio. |
| ROAS (All Revenue) | PERCENT | Return on ad spend, calculated using all sources of revenue. |
| ROAS (Ad Revenue) | PERCENT | Return on ad spend, calculated using only ad revenue. |
| ROAS (IAP Revenue) | PERCENT | Return on ad spend, calculated using only in-app revenue. |
| Sessions | NUMERIC | The total number of sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls that have occurred. |
| Conversion Value greater than 0 (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where the conversion value is greater than 0 (install). |
| Conversion Value Null (SKAdNetwork) | NUMERIC | Returns the count of all valid SKAdNetwork postbacks where the conversion value is null, or the count of all installs and reinstalls minus those with a conversion value not greater than or equal to 0. |
| eCPI (SKAdNetwork) | NUMERIC | Effective cost per install on all installs through SKAdNetwork. |
| Installs (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where redownload = false. SKAdNetwork postbacks are valid when the attribution signature is correct. |
| Qualifiers (SKAdNetwork) | NUMERIC | Returns the number of installs that had a touchpoint with the network, but did not win the final SKAdNetwork attribution. This means the SKAd postback returned a did-win: false flag. |
| Reinstalls (SKAdNetwork) | NUMERIC | Returns the count of valid SKAdNetwork postbacks where redownload = true. SKAdNetwork postbacks are valid when the attribution signature is correct. |
| ROAS (SKAN average) | NUMERIC | Average return on ad spend, calculated using only revenue and spend data from SKAdNetwork. |
| ROI (SKAN average) | NUMERIC | The average return on investment, calculated using only SKAdNetwork data. |
| ROAS (SKAN maximum) | NUMERIC | Maximum return on ad spend, calculated using only revenue and spend data from SKAdNetwork. |
| ROI (SKAN maximum) | NUMERIC | The maximum return on investment, calculated using only SKAdNetwork data. |
| ROAS (SKAN minimum) | NUMERIC | Minimum return on ad spend, calculated using only revenue and spend data from SKAdNetwork. |
| ROI (SKAN minimum) | NUMERIC | The minimum return on investment, calculated using only SKAdNetwork data. |
| Total Installs (SKAdNetwork) | NUMERIC | Number of installs and reinstalls reported by SKAdNetwork. |
| Source ID Network | TEXT | ID of the source network. |
| Source Network | TEXT | Name of the source network. Optional value dependent on the network. |
| Spend | NUMERIC | The amount of money spent on ads. (Duplicate cost) |
| Store ID | TEXT | Store App ID |
| Store Type | TEXT | Store from where the app was installed |
| Total Cost | NUMERIC | The amount of money spent on ads. (Duplicate cost) |
| Uninstalls (Cohort) | NUMERIC | The total number of uninstalls from users who installed your app within your selected timeframe. Only available with Uninstall and Reinstall Growth Solution. |
| Uninstalls | NUMERIC | Number of uninstalls. Only available with Uninstall and Reinstall Growth Solution. |
| Valid Conversions (SKAdNetwork) | NUMERIC | Counter of SKAdN postbacks (install/reinstall) that have a valid conversion value (0-63) attached. It shows the number of postbacks where the conversion value was not null. |
| Avg. WAUs | NUMERIC | The average number of unique weekly active users (WAU) for your selected timeframe. |