AppsFlyer Google Data Studio Connector by Windsor.ai

appsflyer

+

data studio

About the Connector

The Appsflyer Data Studio Connector pulls Metrics and Dimensions for AppsFlyer. The Insights are retrieved at an app and campaign level.

Prerequisites

To set up the connector, access to an AppsFlyer account is needed. During the installation the user will be asked to enter the App ID’s and the API key.

Our privacy policy and terms of use: https://windsor.ai/privacy-statement/

Available Metrics and Dimensions

nametypedescription
ARPDAUNUMERICAverage revenue per daily active user - the average revenue of a given day out of all unique users (requires access to the Master API)
Activity Average DAUNUMERICAverage daily active users (DAU) within the selected time frame (requires access to the Master API)
Average DAU/MAU RateNUMERICAverage DAU/MAU rate (requires access to the Master API)
Activity Average MAUNUMERICAverage monthly active users within the selected time frame (one MAU day represents the unique users in the preceding 30 days) (requires access to the Master API)
Activity - Average Unique Users - af_add_to_cartNUMERICAverage unique users performing a given event within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
Activity - Average Unique Users - af_complete_registrationNUMERICAverage unique users performing a given event within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
Activity - Average Unique Users - af_content_viewNUMERICAverage unique users performing a given event within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
Activity - Average Unique Users - af_initiated_checkoutNUMERICAverage unique users performing a given event within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
Activity - Average Unique Users - af_loginNUMERICAverage unique users performing a given event within the selected time frame, for the event 'af_login' (requires access to the Master API)
Activity - Average Unique Users - af_purchaseNUMERICAverage unique users performing a given event within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
Activity - Event Counter - af_add_to_cartNUMERICNumber of events generated by users within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
Activity - Event Counter - af_complete_registrationNUMERICNumber of events generated by users within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
Activity - Event Counter - af_content_viewNUMERICNumber of events generated by users within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
Activity - Event Counter - af_initiated_checkoutNUMERICNumber of events generated by users within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
Activity - Event Counter - af_loginNUMERICNumber of events generated by users within the selected time frame, for the event 'af_login' (requires access to the Master API)
Activity - Event Counter - af_purchaseNUMERICNumber of events generated by users within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
Activity RevenueNUMERICRevenue reported within the selected time frame (requires access to the Master API)
Activity - Sales in USD - af_add_to_cartNUMERICRevenue reported as part of the reported events within the selected time frame, for the events 'af_add_to_cart' (requires access to the Master API)
Activity - Sales in USD - af_complete_registrationNUMERICRevenue reported as part of the reported events within the selected time frame, for the events 'af_complete_registration' (requires access to the Master API)
Activity - Sales in USD - af_content_viewNUMERICRevenue reported as part of the reported events within the selected time frame, for the events 'af_content_view' (requires access to the Master API)
Activity - Sales in USD - af_initiated_checkoutNUMERICRevenue reported as part of the reported events within the selected time frame, for the events 'af_initiated_checkout' (requires access to the Master API)
Activity - Sales in USD - af_loginNUMERICRevenue reported as part of the reported events within the selected time frame, for the events 'af_login' (requires access to the Master API)
Activity - Sales in USD - af_purchaseNUMERICRevenue reported as part of the reported events within the selected time frame, for the events 'af_purchase' (requires access to the Master API)
Activity SessionsNUMERICNumber of sessions performed within the selected time frame (requires access to the Master API)
Ad IDTEXTAd ID (requires access to the Master API)
AdTEXTAd (requires access to the Master API)
AdsetTEXTAdset (requires access to the Master API)
Adset IDTEXTAdset ID (requires access to the Master API)
KeywordsTEXTKeywords (requires access to the Master API)
PartnerTEXTPartner (Agency)
App IDTEXTThe App ID
ARPUNUMERICAverage revenue per user, for the users who installed in the selected time frame (LTV)
Touch TypeTEXTTouch Type (requires access to the Master API)
Average eCPINUMERICEffective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call. 
CampaignTEXTCampaign Name
Campaign IDTEXTCampaign ID (requires access to the Master API)
ChannelTEXTChannel (requires access to the Master API)
ClicksNUMERICNumber of clicks within the selected time frame
CountryTEXTCountry
Conversion RateNUMERICConversion Rate
CTRNUMERICClick-Through Rate
DateDATEDate
Event Counter - af_add_to_cartNUMERICNumber of occurrences of the event 'af_add_to_cart' (LTV)
Event Counter - af_complete_registrationNUMERICNumber of occurrences of the event 'af_complete_registration' (LTV)
Event Counter - af_content_viewNUMERICNumber of occurrences of the event 'af_content_view' (LTV)
Event Counter - af_initiated_checkoutNUMERICNumber of occurrences of the event 'af_initiated_checkout' (LTV)
Event Counter - af_loginNUMERICNumber of occurrences of the event 'af_login' (LTV)
Event Counter - af_purchaseNUMERICNumber of occurrences of the event 'af_purchase' (LTV)
ImpressionsNUMERICNumber of impressions within the selected time frame
Install TimeTEXTInstall Time (requires access to the Master API)
InstallsNUMERICNumber of installs within the selected time frame
Is Primary AttributionTEXTIs Primary Attribution (requires access to the Master API)
Loyal UsersNUMERICNumber of loyal users who installed within the selected time frame
Loyal Users/InstallsNUMERICLoyal users/installs
Publisher IDTEXTPublisher ID (requires access to the Master API)
ROINUMERICReturn on Investment over a certain time frame
Sales in USD - af_add_to_cartNUMERICRevenue reported as part of the reported events 'af_add_to_cart' (LTV)
Sales in USD - af_complete_registrationNUMERICRevenue reported as part of the reported events 'af_complete_registration' (LTV)
Sales in USD - af_content_viewNUMERICRevenue reported as part of the reported events 'af_content_view' (LTV)
Sales in USD - af_initiated_checkoutNUMERICRevenue reported as part of the reported events 'af_initiated_checkout' (LTV)
Sales in USD - af_loginNUMERICRevenue reported as part of the reported events 'af_login' (LTV)
Sales in USD - af_purchaseNUMERICRevenue reported as part of the reported events 'af_purchase' (LTV)
SessionsNUMERICNumber of sessions created by the users who installed within the selected time frame (LTV)
SourceTEXTMedia Source
SpendNUMERICTotal cost in the selected time frame
Total CostNUMERICTotal cost in the selected time frame (alias for Spend)
Total RevenueNUMERICLifetime revenue generated by the users who installed in the selected time frame
TransactionsNUMERICNumber of installs within the selected time frame
UninstallsNUMERICUninstalling users, who installed in the selected time frame (requires access to the Master API)
Uninstall RateNUMERICUninstallation rate (requires access to the Master API)
Unique Users - af_add_to_cartNUMERICNumber of unique users who performed the event 'af_add_to_cart' (LTV)
Unique Users - af_complete_registrationNUMERICNumber of unique users who performed the event 'af_complete_registration' (LTV)
Unique Users - af_content_viewNUMERICNumber of unique users who performed the event 'af_content_view' (LTV)
Unique Users - af_initiated_checkoutNUMERICNumber of unique users who performed the event 'af_initiated_checkout' (LTV)
Unique Users - af_loginNUMERICNumber of unique users who performed the event 'af_login' (LTV)
Unique Users - af_purchaseNUMERICNumber of unique users who performed the event 'af_purchase' (LTV)