branch io vs windsor ai 1

In the ever changing world of marketing analytics there are many choices. There is lots of software and it’s really hard to understand which software does exactly what.

We were recently approach by a client with the question on how we differ from This is a valid question as both and are in the attribution space. That’s why I decided to write this overview page.

I’ll follow the same structure as on other vs. pages we have created. Overview

branch io overview

What exactly is Branch.IO on the product review platform they have a nice overview which sums it up nicely:

Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on website or native app. Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack, and thousands more.

So what provides a service which brings together customer journeys between devices to help marketers, data scientist and advertisers to understand the entire customer journey.

branch io connectors

When doing Google searches like vs. it becomes clear that they are heavily focusing on App Attribution and their main competitor is AppsFlyer. I found this overview video describes quite nicely what is all about:

After reading and watching more about there is also the element of cross web and app attribution which seems to be a quite important part of their offering. We integrated Branch.IO’s data into our platform and also connected Google Analytics new Web + App views to our data warehouse so for me this would also be a good comparison.

So in general after reading all the reviews and checking out all their landing pages they have I would put as a solid choice if you are looking at deep-linking capabilities between web and app. Overview

windsor ai overview


The summary on for is much smaller but nevertheless sums the offering up quite nicely: lets you integrate all your marketing data and run advanced marketing attribution models based on your entire customer journey. provides a platform to integrate all marketing data and make it available for marketers, advertisers. In other words it takes allows it’s customer to connect data from all analytics, media and CRM via native integrations to create a clean data-pipeline.

A typical setup can include Google Analytics,, a CRM system and media data.

From there the data can be modelled using advanced algorithmic attribution and the value of each touchpoint can be understood.

hero hp new icons has launched a native integration for in it’s March 2020 release (Release notes).

Based on the connected data from all the platforms, marketing activities are optimised. A customer testimonial is below.

windsor ai review

To summarise it: is a good combination with The best results with can be achieved by integrating as many data sources as possible. A requirement on the user end to get to insights is that there is a common user identifier between and your other analytics platforms.


Comparison table

branch Image result for
Sales and Support Trial without talking to sales yes yes

Starts free

Starts free
Advertising Platform Data Streams Google Ads yes yes
Facebook Ads yes yes
Linkedin Ads yes yes
Twitter Ads yes yes
TV spot-plan data no yes
Analytics Data Streams Google Analytics is an alternative to Google Analytics  


Google Campaign Manager yes yes
Adobe Analytics is an alternative to Adobe Analytics yes
CRM Data Streams Hubspot no yes
Marketo no yes
Salesforce no yes
Data Modelling / Attribution Combines advertising platform data streams with Google Analytics conversion journeys no yes
Supports Facebook views on conversion paths no no
Supports TV direct impact attribution no yes
Connects journeys between analytics and CRM no yes
Predictive Analytics Offers ROI optimisation simulation scenarios no yes
Data Visualization Supports BI Platforms: Power BI, Tableau, Looker, Data Studio, Qlik no yes


Thanks for reading this overview comparison. It was kept in brief as it was hard to compare the features of the two platforms as they are so different and complementary to each other. To read more about what and can do from a user perspective I recommend reading their reviews online

More customer reviews for Branch

More customer reviews for