Case Study - eClicks
Since 2006, eCLICKS have worked with numerous well known brands across Australia and New Zealand.
eCLICKS offering covers the full digital arena including paid and organic search strategies, remarketing, conversion rate optimisation, analytics and social media marketing.
- Transparency: eClicks manages large media buys on multiple channels but making decisions on business outcomes was impossible with Google Analytics data alone.
- Double counting of conversions: Within paid social and paid search the numbers looked good but did not match with the clients numbers.
- Multiple platforms take credit for the same conversion.Heavy reliance on last-click: Besides looking at intra-channel data, optimisations were done manually and based on last-click Google Analytics data.
eCLICKS at a glance
- Google Premier Partner in Australia & New Zealand
- Digital Performance Agency, founded in 2006
“Windsor.ai has helped us to decrease the CPA of two of our clients campaigns by 19%. The level of insight is something we’ve never had before and has allowed us to base our optimisation decisions on concrete data” James Ambler, Digital Performance Director eClicks
- Cost per acquired customer and cost per opportunity were measured for the first time down to the keyword and ad level.
- Optimisations reduced overall the cost per CRM opportunity by 19%
- eClicks automated 50% of a FTE by using the automated media optimiser
WINDSOR.AI’s clients typically improve marketing ROI by up to 30%, free themselves of unprofitable campaigns, and focus their marketing with data-driven customer journey insights.
Our secret? Ground-breaking, artificial-intelligence-based historic and real-time data analysis, with attribution modelling that tells you what works and what doesn't.