Connect Bing Ads to Amazon S3 with

bing 1


amazon s3

Stream all your marketing data from Bing Ads to Amazon S3

About Bing Ads

Bing Ads (also known as Microsoft ads) is a pay per click advertising platform. It offers advertisers both the Bing and Yahoo! search engines.

About Amazon S3

Amazon S3 or Amazon Simple Store Service is offered by Amazon Web Services (AWS). It used by many web applications globally and provides scalable object storage. Sending you marketing analytics data to S3 allows data and marketing teams to join it together with other data sets already stored in S3.

First step:

You need to select Bing ads as Data Source and grant access to

Second step:

Select AMAZON S3 as a data destination.

Third Step:

Add the following information in the relevant fields :

  • Amazon S3 Bucket name
  • Amazon S3 Access Key
  • Amazon S3 Secret Key
  • Select the preferred refresh schedule 12H or 24H
  • Add a Folder path to upload to, for example, Windsor-ai.(Optional)
  • Add Backfill Data period(Optional)


Instruction: The list of selected fields must contain a date field.

You should also read:

Stream Your Data to Amazon S3

Bing Ads/Microsoft Ads

Tableau Bing Ads Overview Dashboard Template

Bing Ads metrics and dimensions available for streaming into Amazon S3

Account IDTEXTThe account id
Account NameTEXTThe account name
Account NumberTEXTThe Microsoft Advertising assigned number of an account.
Account StatusTEXTThe account status
Ad group IDNUMERICThe ID of the AdGroup.
Ad groupTEXTThe name of the AdGroup.
Ad Network ConversionsNUMERICThe ad network reported conversions
Ad Network RevenueNUMERICThe ad network reported revenue
All Conversion RateNUMERICThe conversion rate as a percentage.
All ConversionsNUMERICThe number of conversions.
AllCostPerConversionNUMERICThe cost per conversion.
All RevenueNUMERICThe revenue optionally reported by the advertiser as a result of conversions.
All Revenue Per ConversionNUMERICThe revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).
AllReturnOnAdSpendNUMERICThe return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).
Average CpcNUMERICThe average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked.
Average CpmNUMERICThe total advertising cost divided by the number of impressions (in thousands).
Average PositionNUMERICThe average position of the ad on a webpage.
CampaignTEXTThe campaign Name
Campaign IDTEXTThe campaign ID
ClicksNUMERICThe number of clicks
ConversionsNUMERICThe number of conversions
DateDATEThe date
Device TypeTEXTDevice type
The Final URL of the keywordTEXTOnly the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
Final Url SuffixTEXTA place in your final URL where you can add parameters that will be attached to the end of your landing page URL.
GoalTEXTThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
Goal TypeTEXTThe type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impression Share PercentNUMERICThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.
ImpressionsNUMERICThe number of impressions
KeywordTEXTThe keyword.
Ad group IDNUMERICThe keyword ID.
SpendNUMERICThe media spend
Top Impression Rate PercentNUMERICThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
Total CostNUMERICThe media spend (Duplicate)
RevenueNUMERICThe amount of revenue Easily connect Bing Ads to Amazon S3

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