Criteo offers personalised remarketing for e-commerce advertisers. The service works with e-commerce retailers which want to serve personalised display ads to potential customers.
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Stream all your media and ads data from from Criteo to Google BigQuery
|Ad Network Conversions||NUMERIC||The Ad Network Reported Conversions|
|Ad Network Revenue||NUMERIC||The Ad Network Reported Revenue|
|Advertiser||TEXT||The Name of the Advertiser|
|Audience||NUMERIC||Number of distinct cookies to which Criteo had the opportunity to make a display|
|Campaign||TEXT||The Campaign Name|
|Clicks||NUMERIC||Number of times that your Criteo ads have been clicked|
|Device||TEXT||The Device Type|
|Impressions||NUMERIC||Number of times your Criteo ad is displayed to a user on publishers’ websites|
|Reach||NUMERIC||Share of the audience exposed to at least one Criteo display ad (percentage)|
|Spend||NUMERIC||Total cost of your campaigns|
|Total Cost||NUMERIC||Total cost of your campaigns (Duplicate)|
|Revenue||NUMERIC||The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.|
|Post-View Revenue||NUMERIC||The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales|
|Post-View and Click Revenue||NUMERIC||Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers|
|Transactions||NUMERIC||The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.|
|Post-View Transactions||NUMERIC||Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.|
|Post-View and Click Transactions||NUMERIC||The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers|
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