Connect Criteo to Google BigQuery with Windsor.ai

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Stream all your media and ads data from from Criteo to Google BigQuery

About Criteo

Criteo offers personalised remarketing for e-commerce advertisers. The service works with e-commerce retailers which want to serve personalised display ads to potential customers.

About Google BigQuery

Google BigQuery is a cloud based data warehouse. It allows flexible scaling and is a commonly used Platform as a Service solution.

First step:

You need to select Criteo as a Data Source and Grant Access to Windsor.ai.

Second Step:

you will need to go to Select  Destination to choose where do you want to send your data.

Third Step:

In this case Select Google BigQuery As A Data Destination

 (Don’t forget to grant access to bq-upload@windsor-ai-bigquery.iam.gserviceaccount.com)

Make sure you follow the instructions on the screen. Once you complete the setup your data will start streaming in the interval you specify. You can always come back and change the settings at a later stage.

Fourth Step:

  1. As a connector URL you can use any URL providing a JSON. Either from the connectors or for example a URL with cached and transformed data from charts.windsor.ai

You should also read:

Stream Your Data to Google BigQuery

Data Studio Criteo Overview Report

Tableau Web Media Overview Dashboard Template

Criteo metrics and dimensions available for streaming into Google BigQuery

NameTypeDescription
Account IDTEXTThe Advertiser ID
Account NameTEXTThe Name of the Advertiser
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
AdvertiserTEXTThe Name of the Advertiser
AudienceNUMERICNumber of distinct cookies to which Criteo had the opportunity to make a display
CampaignTEXTThe Campaign Name
ClicksNUMERICNumber of times that your Criteo ads have been clicked
DateDATEDate
DeviceTEXTThe Device Type
ImpressionsNUMERICNumber of times your Criteo ad is displayed to a user on publishers’ websites
ReachNUMERICShare of the audience exposed to at least one Criteo display ad (percentage)
SpendNUMERICTotal cost of your campaigns
Total CostNUMERICTotal cost of your campaigns (Duplicate)
RevenueNUMERICThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View RevenueNUMERICThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
Post-View and Click RevenueNUMERICPost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
TransactionsNUMERICThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View TransactionsNUMERICNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
Post-View and Click TransactionsNUMERICThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers

Windsor.ai: Easily connect Criteo to Google BigQuery

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