Snapchat Ads is a social media advertising service which allows businesses and individuals to advertise to their target audiences on Snapchat. The format of the ads have different objectives such as driving traffic to a website, app installs, awareness and reach of brands and video views.
Connect Snapchat Ads to Google Data Studio with Windsor.ai
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Finally, all your marketing data from Snapchat Ads available in Google Data Studio
About Google Data Studio
Google Data Studio helps you visualise your data in customisable reports and dashboards. Connect your analytics, media or raw data and start creating dashboards.
Snapchat Analytics: How to evaluate and improve your paid campaigns
Look over the ROAS of your Snapchat ad campaign, Co-relate the achievements of Snapchat across other paid channels.
Make your campaigns more Productive
The secret of prolific Snapchat Ad campaigns is knowing what echoes most with your audience. Snapchat Analytics figure out exactly which campaigns, audience segments stimulate revenue.
Allocation of Budget and time
If you’re running numerous paid campaigns, Snapchat Analytics supports you to monitor your campaigns’ performance. You can select which campaign you want to provide more budget and time.
What Snapchat Ads metrics should you investigate for Brand Awareness campaigns?
Impression
Reaches
Cost per impression
For apps download
Fill out forms
Downloads
For traffic
Pageviews
Session
New visitors
Ad performance metrics
Impressions.
Snapchatters view your ads.
Swipe ups. Number of times people swipe up on your ads for attachments views
Conversion metrics
Add to cart.
Started checkout.
Purchase
Return on ad spends (ROAS).
Analyzing your Snap Chat Ad Data
Snapchat Ads overview performance report
The best method to monitor your Snapchat Ads campaigns is to create an overview report.
Your monthly/weekly ad spend and ROAS
Weekly/monthly projection and trends that are worth achieving
WINDSOR.AI has built a plug-and-play Snapchat Ads dashboard for Google Data Studio to make your task easier
Snapchat creative performance report
Explains your visuals to communicate the product information
A creative performance report supports you to identify the combinations that suit your business most.
Let us get started with the Snapchat Ads performance template –
clicks here for a 30-days free trial.
The clear and accessible setup process
Unlimited Data Studio reports for metrics and dimensions
Import previous Snapchat Ads data for urgent observations
Disruption protection
Windsor.ai: Connecting all marketing data
See the value and return on every marketing touchpoint
Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketeers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.