Connect Twitter Ads to Amazon S3 with Windsor.ai
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Stream all your marketing data from Twitter Ads to Amazon S3
About Twitter Ads
Twitter is a microblogging and social media platform. Users connect and reach out with short messages, which Twitter calls Tweets. Business users use Twitter to capture and analyse data. Twitter Ads allows advertisers to advertise their products to targeted audiences on the Twitter platform.
About Amazon S3
Amazon S3 or Amazon Simple Store Service is offered by Amazon Web Services (AWS). It used by many web applications globally and provides scalable object storage. Sending you marketing analytics data to S3 allows data and marketing teams to join it together with other data sets already stored in S3.
It is very simple to connect Twitter Ads to Amazon S3, it can be done in a fast and easy manner with Windsor.ai.
In this article, we’ll explain how to get both platforms connected. The whole process should not take more than 5 minutes and you can choose between >200 different dimensions and metrics from Twitter ads.
First step:
you need to select Twitter Ads as Data Source and Grant Access to Windsor.ai.
Second step:
Select AMAZON S3 as a data destination.
Third Step:
Add the following information in the relevant fields :
- Amazon S3 Bucket name
- Amazon S3 Access Key
- Amazon S3 Secret Key
- Select the preferred refresh schedule 12H or 24H
- Add a Folder path to upload to, for example, Windsor-ai.(Optional)
- Add Backfill Data period(Optional)
Instruction: The list of selected fields must contain a date field.
Twitter Ads metrics and dimensions available for streaming into Amazon S3
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Your Twitter ads account ID |
| Account Name | TEXT | Your Twitter ads account name |
| Ad Name | TEXT | The Ad Name |
| Ad Group | TEXT | The Ad Group Name |
| App Clicks | NUMERIC | Total number of app install or app open attempts |
| Campaign | TEXT | The Campaign Name |
| Card Engagements | NUMERIC | Total number of card engagements |
| Clicks | NUMERIC | Total number of clicks, including favorites and other engagements |
| Date | DATE | The Date |
| Engagements | NUMERIC | Total number of engagements |
| Follows | NUMERIC | Total number of follows |
| Impressions | NUMERIC | Total number of impressions |
| Likes | NUMERIC | Total number of likes |
| Media Engagements | NUMERIC | Total number of clicks of media across Videos, Vines, GIFs, and Images. |
| Media Views | NUMERIC | Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images. |
| objective | TEXT | objective description |
| Promoted Tweet ID | TEXT | Promoted Tweet ID |
| Qualified Impressions | NUMERIC | Total number of qualified impressions |
| Replies | NUMERIC | Total number of replies |
| Retweets | NUMERIC | Total number of retweets |
| Spend | NUMERIC | The total media spend (Duplicate) |
| Spend | NUMERIC | The total media spend |
| Twitter Handle | TEXT | Your Twitter handle linked to your Ad account |
| url_clicks | NUMERIC | Total clicks on the link or Website Card in an ad, including earned. |
| Video 15s views | NUMERIC | Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed |
| Video 3s100pct views | NUMERIC | Total number of views where at least 3 seconds were played while 100% in view (legacy video_total_views) |
| Video 6s views | NUMERIC | Total number of views where at least 6 seconds of the video was viewed |
| Video content starts | NUMERIC | Total number of video playback starts |
| Video cta clicks | NUMERIC | Total clicks on the call to action |
| Video total views | NUMERIC | Total number of video views |
| Video views 100 | NUMERIC | Total number of views where at least 100% of the video was viewed. |
| Video views 25 | NUMERIC | Total number of views where at least 25% of the video was viewed. |
| Video views 50 | NUMERIC | Total number of views where at least 50% of the video was viewed. |
| Video views 75 | NUMERIC | Total number of views where at least 75% of the video was viewed. |
Windsor.ai: Easily connect Twitter Ads to Amazon S3
See the value and return on every marketing touchpoint
Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketeers, whenever they want.
Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.