Connect Google Analytics to Excel

export ga4 to Excel

Analyze Your Metrics from Google Analytics in Excel

Connect Google Analytics to Microsoft Excel

It is very simple to connect Google Analytics to Microsoft Excel, it can be done in a fast and easy manner with


First step:

You need to select Google Analytics as a Data Source and Grant Access to

bigquery google analytics integration


Second Step:

As you can see, you have two options to add data from Google Analytics, one is Google Analytics UA, and the other is Google Analytics 4.

The differences between the two are explained here. But the main difference is that the hit types in Universal are captured as events in GA4.


Third step:

In this case Select Excel As A Data Destination


Fourth Step:

Create a new Excel Spreadsheet


Fifth Step:

Head to the Data tab and click on From Web

In the URL box paste the link as shown below:


Sixth Step:

Click on Load


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Google Analytics metrics & dimensions available for streaming into Excel

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