Connect Google Analytics to Excel with Windsor.ai
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About Google Analytics
Google Analytics is the worlds most used Web Analytics platform and offers its users detailed insights into website traffic, conversions, sales and other customisable dimensions and metrics. It is available in 40 languages and has a market share of 82%.
About Excel
Excel, developed by Microsoft, provides spreadsheet functionality for business users. It’s most commonly used features include calculations, pivot tables, charts and it’s programming language called Visual Basic.
First Step:
You need to select Google Analytics as a Data Source and Grant Access to Windsor.ai.
Second Step:
As you can see, you have two options to add data from Google Analytics, one is Google Analytics UA, and the other is Google Analytics 4.
The differences between the two are explained here. But the main difference is that the hit types in Universal are captured as events in GA4.
Third Step:
Once you connect the data, i.e. sign in with Google, you will need to go to 2. Select Destination to choose where do you want to send your data.
Fourth Step:
In this case Select Excel As A Data Destination
Fifth Step:
Create a new Excel Spreadsheet
Sixth Step:
Head to the Data tab and click on From Web
In the URL box paste the link as show below:
Seventh Step:
Click on Load
You should also read :
How to get your analytics, CRM and media data into Microsoft Excel
See Windsor.ai in action
Templates for Google Analytics and Excel
Windsor.ai: Easily connect Google Analytics to Excel
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Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketeers, whenever they want.
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