Connect Strava to Looker Studio

Q: What is Looker Studio?

Looker Studio , developed by Google, is a free data visualization and business intelligence platform designed to help businesses manage and analyze large datasets. It allows you to blend, visualize, and create insightful reports from multiple data sources. Offering sophisticated dashboards and automated dataflows, Looker Studio simplifies reporting and empowers data-driven decisions.

Quickly integrate your Strava data into Looker Studio with Windsor.ai’s ETL connector.

Our platform automates Strava reporting, streaming real-time activity data into Looker Studio. Visualize athlete stats, event participation, and branded campaign results in dynamic dashboards to stay on top of engagement and progress.

Forget CSVs. Stop copy/paste. Connect in 2 minutes. No code required.

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Windsor.ai is your proven Strava to Looker Studio connector

Turn athlete data into valuable insights with Strava to Looker Studio integration

Sync your Strava data with Looker Studio using Windsor.ai to track activities, compare weekly performance trends, and visualize insights in one place—unlocking key features like:

Customize dashboards

Use pre-built templates or build fully customized dashboards tailored to your training programs or event tracking. Visualize team performance over time, compare activity trends, or highlight standout athletes—all in one centralized view.

Automate reporting

Windsor.ai enhances your data transfer workflows by automatically importing data from Strava into Looker Studio dashboards. Get accurate, up-to-date metrics whenever you need them, ready for analysis and reporting.

Monitor key Strava metrics

Track activity type, duration, distance, elevation, pace, and athlete-specific trends directly in Looker Studio. Use filters to segment data by timeframe, individual, or group—ideal for benchmarking and performance optimization.

Share performance insights

Build live dashboards in Looker Studio and easily share performance data with participants, team members, or sponsors—no manual exports required. With live Strava metrics, everyone gets real-time visibility into athlete progress, training volume, and recovery trends.

Using Windsor.ai connector to import data from Strava into Looker Studio

Most methods of connecting Strava to Looker Studio require complex setup, technical know-how, or expensive third-party tools. Windsor.ai simplifies this process with a fast, no-code ELT connector.

In just a few clicks, Windsor.ai syncs your Strava activity data with Looker Studio, allowing you to track athlete performance, monitor training progress, and improve engagement across your fitness programs.

With Windsor.ai, you can:

Automate Strava data reporting to Looker Studio, eliminating manual transfers, saving time, and reducing errors.
Access real-time fitness metrics like activity type, distance, duration, and elevation—updated on your schedule.
Combine Strava metrics with CRM, email, or challenge platform data for a full view of user engagement and retention.
Use pre-built dashboard templates in Looker Studio or create custom views to track progress, compare segments, and optimize training outcomes.

Join over 4,000 businesses that trust Windsor.ai to streamline Strava to Looker Studio integration

How to connect Strava to Looker Studio in Windsor.ai

Make sure you have the following prerequisites before setting up the connector:

Strava account (Visit our privacy policy and terms of use)
Google account for Looker Studio integration
Active Windsor.ai account

Register and log in to Windsor.ai

Create a new Windsor.ai account or log in if you already have one.

Select your data source

Choose Strava as your data source and grant access to Windsor.ai.

Select the reporting metrics and dimensions

Choose the Strava fields you want to import into Looker Studio on the right side.

Connect the Looker Studio connector and sync data

Select the Windsor.ai Strava Looker Studio Connector. Click “Authorize” and log in with your Windsor.ai’s credentials. You will be redirected to the connector again. Choose your Strava account and click “Connect.” Then, click “Create Report.”

FAQs

What is Strava?

Strava is a fitness tracking platform used by runners, cyclists, swimmers, and other athletes to log their workouts, compete in challenges, and analyze performance data.

What is Looker Studio?

Looker Studio, developed by Google, is a free data visualization and business intelligence platform designed to help businesses manage and analyze large datasets. It allows you to blend, visualize, and create insightful reports from multiple data sources. Offering sophisticated dashboards and automated dataflows, Looker Studio simplifies reporting and empowers data-driven decisions.

Do you have helpful links to get started with integrating Strava and Looker Studio using Windsor.ai?

Yes, we have helpful resources to help you get started. You can explore our official documentation and ready-to-use templates for seamless Strava to Looker Studio integration with Windsor.ai:

How much time do I need to create the Strava and Looker Studio integration?

With Windsor.ai’s no-code ELT connector, you can integrate Strava with Looker Studio in under 2 minutes, making the process quick and stress-free.

How much does it cost to integrate Strava into Looker Studio with Windsor.ai?

Windsor.ai’s pricing for Strava to Looker Studio data integration can vary depending on your use case and data volume. We offer absolutely transparent, volume-based event pricing plans for diversified business needs and budgets.

Why connect Strava to Looker Studio?

So you can visualize and share workout data at scale—across teams, events, or clients. It makes performance insights accessible, interactive, and easy to analyze.

Can I track group or club-wide activity?

Yes. Windsor.ai allows you to segment data by user, group, sport, or time period—ideal for fitness challenges, corporate wellness programs, or branded events.

Can I combine Strava data with other sources?

Absolutely. Bring in CRM data, challenge sign-ups, email campaign metrics, or even survey results to create complete user engagement dashboards.

What do I need to get started?

You’ll need:

A Strava developer account or API token
A Windsor.ai account
Google account access to Looker Studio

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Connect Strava to Looker Studio