Connect Twitter Ads to Google Data Studio with Windsor.ai
Directly connect Twitter Ads to Google Data Studio, in minutes, and in an easy-to-use format.
All your marketing data in one place, just in a few clicks.
In just a few clicks, Windsor.ai integrates all of your marketing data. Simply select and authenticate the connectors you want to use. You don’t even need to write a single line of code to connect your data. You can blend and visualize your marketing data in your preferred reporting platform after a few minutes of setup.
Automate and save time.
No more using CSV dumps and spreadsheets to bring together data from different platforms. Windsor.ai automates collecting all marketing data and minimizes time spent on preparing and formatting, saving you a lot of time and boosting the quality of your reports.
Spend less time on manual data loading and spreadsheets. Focus on what matters: Growing your business!
Use all your data where and when you need it.
We make sure that all the data we integrate is fresh and accessible to marketers, whenever they want. You can push your data from Windsor.ai to a variety of data destinations, including cloud storage services (Google BigQuery, Amazon S3, Azure, Snowflake), data visualization tools (Google Data Studio, Power BI, Tableau), and spreadsheets (Excel, Google Sheets).
About Twitter Ads
Twitter Ads is the self-service advertising platform of the social media giant Twitter and allows advertisers to target content and promotions to Twitter users and its partner networks, a potential audience of 486 million users. Twitter Ads are available to businesses of all sizes and can be an effective tool for reaching new customers, increasing brand awareness, and driving platform engagement. Advertisers can also target users based on the accounts they follow and the content they interact with, allowing businesses to reach a highly targeted audience.
Learn more about Twitter Ads
About Google Data Studio
Looker Studio or formerly known as Google Data Studio is a data visualization platform that helps businesses convert data into customizable informative reports and dashboards. It provides a simple and intuitive interface for users to create interactive reports and visualizations with their data. Data analysis using Google Data Studio provides businesses with valuable information that they can use to make informed decisions about their operations.
Learn more about Google Data Studio
Why integrate Twitter Ads with Google Data Studio?
- By integrating Twitter Ads with Google Data Studio, you can create a dashboard or report that displays data from various platforms side-by-side, which can help you get a more complete understanding of the overall performance of your campaigns.
- Google Data Studio can be used to create custom dashboards that display metrics that are most important to your business. The platform includes different visualization functionalities that can assist you in creating insights from your Twitter Ads campaigns and communicating your findings to others.
- Google Data Studio enables the creation of dashboards and reports that can be shared with others in your organization. By sharing dashboards and reports with your team, you can improve communication and keep everyone informed about the performance of your Twitter marketing efforts.
- Google Data Studio can help you experiment with different chart types to find the best way to communicate your data and insights from Twitter Ads campaigns.
- Connecting Twitter Ads to Google Data Studio help you to monitor your campaign performance in real time.
About the Twitter Ads Google Data Studio Connector
The Twitter Ads Google Data Studio Connector pulls Metrics and Dimensions for Twitter Ads.
Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
Prerequisites
To set up the connector, the user should have:
- A valid Twitter account with at least one Twitter Ads accounts linked to it. (Visit our privacy policy and terms of use)
- Google account for Twitter Ads to Looker Studio integration.
- A Windsor account. Start your free trial now.
How to connect Twitter Ads to Google Data Studio?
You need to select Twitter as a Data Source and grant access to Windsor.ai.
Select the fields on the right to later use in your data source. For example, you can include metrics such as Replies, Retweets, or Spend.
Go to “Select Destination” and choose Google Data Studio.
Once done, select “connect” and authorize access to your data source.
Windsor.ai: All your marketing data in one place
Power up your marketing performance with result-driven marketing solutions
- Connect all your marketing, CRM, and analytics data from 50+ platforms and stream it to any spreadsheet tool, BI platform, or data warehouse.
- The setup is done in minutes. No coding is required.
- Currently, we support more than 3000 dimensions and metrics.
- See the value and return on every marketing touchpoint.
- Our marketing attribution software platform provides marketers with a 15-44% increase in marketing ROI.
Google Data Studio Templates for Twitter Ads
Do you plan to connect and visualize your Twitter Ads in Google Data Studio?
These free and customizable Google Data Studio Studio Twitter Ads templates will assist you in visualizing your data for easy reporting and analysis.
Google Data Studio Tutorials for Twitter Ads
Would you like to take your Looker Studio Twitter Ads dashboards to the next level?
Here are some of our favorite tutorials to help you:
Available Twitter Ads Metrics and Dimensions
| Name | Type | Description |
|---|---|---|
| Account ID | TEXT | Your Twitter ads account ID |
| Account Name | TEXT | Your Twitter ads account name |
| Ad Name | TEXT | The Ad Name |
| Ad Group | TEXT | The Ad Group Name |
| App Clicks | NUMERIC | Total number of app install or app open attempts |
| Campaign | TEXT | The Campaign Name |
| Card Engagements | NUMERIC | Total number of card engagements |
| Clicks | NUMERIC | Total number of clicks, including favorites and other engagements |
| conversion_custom | NUMERIC | Number of web conversions of type CUSTOM. |
| conversion_custom_metric | NUMERIC | Breakdown of web conversions of type CUSTOM by metric. |
| conversion_custom_order_quantity | NUMERIC | Breakdown of web conversions of type CUSTOM by order_quantity. |
| conversion_custom_order_quantity_engagement | NUMERIC | Breakdown of web conversions of type CUSTOM by order_quantity_engagement. |
| conversion_custom_order_quantity_view | NUMERIC | Breakdown of web conversions of type CUSTOM by order_quantity_view. |
| conversion_custom_post_engagement | NUMERIC | Breakdown of web conversions of type CUSTOM by post_engagement. |
| conversion_custom_post_view | NUMERIC | Breakdown of web conversions of type CUSTOM by post_view. |
| conversion_custom_sale_amount | NUMERIC | Breakdown of web conversions of type CUSTOM by sale_amount. |
| conversion_custom_sale_amount_engagement | NUMERIC | Breakdown of web conversions of type CUSTOM by sale_amount_engagement. |
| conversion_custom_sale_amount_view | NUMERIC | Breakdown of web conversions of type CUSTOM by sale_amount_view. |
| conversion_downloads | NUMERIC | Number of web conversions of type DOWNLOAD. |
| conversion_downloads_metric | NUMERIC | Breakdown of web conversions of type DOWNLOAD by metric. |
| conversion_downloads_order_quantity | NUMERIC | Breakdown of web conversions of type DOWNLOAD by order_quantity. |
| conversion_downloads_order_quantity_engagement | NUMERIC | Breakdown of web conversions of type DOWNLOAD by order_quantity_engagement. |
| conversion_downloads_order_quantity_view | NUMERIC | Breakdown of web conversions of type DOWNLOAD by order_quantity_view. |
| conversion_downloads_post_engagement | NUMERIC | Breakdown of web conversions of type DOWNLOAD by post_engagement. |
| conversion_downloads_post_view | NUMERIC | Breakdown of web conversions of type DOWNLOAD by post_view. |
| conversion_downloads_sale_amount | NUMERIC | Breakdown of web conversions of type DOWNLOAD by sale_amount. |
| conversion_downloads_sale_amount_engagement | NUMERIC | Breakdown of web conversions of type DOWNLOAD by sale_amount_engagement. |
| conversion_downloads_sale_amount_view | NUMERIC | Breakdown of web conversions of type DOWNLOAD by sale_amount_view. |
| conversion_purchases | NUMERIC | Number of web conversions of type PURCHASE. |
| conversion_purchases_assisted | NUMERIC | Breakdown of web conversions of type PURCHASE by assisted. |
| conversion_purchases_metric | NUMERIC | Breakdown of web conversions of type PURCHASE by metric. |
| conversion_purchases_order_quantity | NUMERIC | Breakdown of web conversions of type PURCHASE by order_quantity. |
| conversion_purchases_order_quantity_engagement | NUMERIC | Breakdown of web conversions of type PURCHASE by order_quantity_engagement. |
| conversion_purchases_order_quantity_view | NUMERIC | Breakdown of web conversions of type PURCHASE by order_quantity_view. |
| conversion_purchases_post_engagement | NUMERIC | Breakdown of web conversions of type PURCHASE by post_engagement. |
| conversion_purchases_post_view | NUMERIC | Breakdown of web conversions of type PURCHASE by post_view. |
| conversion_purchases_sale_amount | NUMERIC | Breakdown of web conversions of type PURCHASE by sale_amount. |
| conversion_purchases_sale_amount_engagement | NUMERIC | Breakdown of web conversions of type PURCHASE by sale_amount_engagement. |
| conversion_purchases_sale_amount_view | NUMERIC | Breakdown of web conversions of type PURCHASE by sale_amount_view. |
| conversion_sign_ups | NUMERIC | Number of web conversions of type SIGN_UP. |
| conversion_sign_ups_metric | NUMERIC | Breakdown of web conversions of type SIGN_UP by metric. |
| conversion_sign_ups_order_quantity | NUMERIC | Breakdown of web conversions of type SIGN_UP by order_quantity. |
| conversion_sign_ups_order_quantity_engagement | NUMERIC | Breakdown of web conversions of type SIGN_UP by order_quantity_engagement. |
| conversion_sign_ups_order_quantity_view | NUMERIC | Breakdown of web conversions of type SIGN_UP by order_quantity_view. |
| conversion_sign_ups_post_engagement | NUMERIC | Breakdown of web conversions of type SIGN_UP by post_engagement. |
| conversion_sign_ups_post_view | NUMERIC | Breakdown of web conversions of type SIGN_UP by post_view. |
| conversion_sign_ups_sale_amount | NUMERIC | Breakdown of web conversions of type SIGN_UP by sale_amount. |
| conversion_sign_ups_sale_amount_engagement | NUMERIC | Breakdown of web conversions of type SIGN_UP by sale_amount_engagement. |
| conversion_sign_ups_sale_amount_view | NUMERIC | Breakdown of web conversions of type SIGN_UP by sale_amount_view. |
| conversion_site_visits | NUMERIC | Number of web conversions of type SITE_VISIT. |
| conversion_site_visits_metric | NUMERIC | Breakdown of web conversions of type SITE_VISIT by metric. |
| conversion_site_visits_order_quantity | NUMERIC | Breakdown of web conversions of type SITE_VISIT by order_quantity. |
| conversion_site_visits_order_quantity_engagement | NUMERIC | Breakdown of web conversions of type SITE_VISIT by order_quantity_engagement. |
| conversion_site_visits_order_quantity_view | NUMERIC | Breakdown of web conversions of type SITE_VISIT by order_quantity_view. |
| conversion_site_visits_post_engagement | NUMERIC | Breakdown of web conversions of type SITE_VISIT by post_engagement. |
| conversion_site_visits_post_view | NUMERIC | Breakdown of web conversions of type SITE_VISIT by post_view. |
| conversion_site_visits_sale_amount | NUMERIC | Breakdown of web conversions of type SITE_VISIT by sale_amount. |
| conversion_site_visits_sale_amount_engagement | NUMERIC | Breakdown of web conversions of type SITE_VISIT by sale_amount_engagement. |
| conversion_site_visits_sale_amount_view | NUMERIC | Breakdown of web conversions of type SITE_VISIT by sale_amount_view. |
| Currency | TEXT | Campaign currency |
| Date | DATE | The Date |
| Engagements | NUMERIC | Total number of engagements |
| Follows | NUMERIC | Total number of follows |
| Impressions | NUMERIC | Total number of impressions |
| Likes | NUMERIC | Total number of likes |
| Media Engagements | NUMERIC | Total number of clicks of media across Videos, Vines, GIFs, and Images. |
| Media Views | NUMERIC | Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images. |
| mobile_conversion_achievements_unlocked_assisted | NUMERIC | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by assisted. |
| mobile_conversion_achievements_unlocked_order_quantity | NUMERIC | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by order_quantity. |
| mobile_conversion_achievements_unlocked_post_engagement | NUMERIC | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_engagement. |
| mobile_conversion_achievements_unlocked_post_view | NUMERIC | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view. |
| mobile_conversion_achievements_unlocked_sale_amount | NUMERIC | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by sale_amount. |
| mobile_conversion_add_to_carts_assisted | NUMERIC | Breakdown of mobile conversions of type ADD_TO_CART by assisted. |
| mobile_conversion_add_to_carts_order_quantity | NUMERIC | Breakdown of mobile conversions of type ADD_TO_CART by order_quantity. |
| mobile_conversion_add_to_carts_post_engagement | NUMERIC | Breakdown of mobile conversions of type ADD_TO_CART by post_engagement. |
| mobile_conversion_add_to_carts_post_view | NUMERIC | Breakdown of mobile conversions of type ADD_TO_CART by post_view. |
| mobile_conversion_add_to_carts_sale_amount | NUMERIC | Breakdown of mobile conversions of type ADD_TO_CART by sale_amount. |
| mobile_conversion_add_to_wishlists_assisted | NUMERIC | Breakdown of mobile conversions of type ADD_TO_WISHLIST by assisted. |
| mobile_conversion_add_to_wishlists_order_quantity | NUMERIC | Breakdown of mobile conversions of type ADD_TO_WISHLIST by order_quantity. |
| mobile_conversion_add_to_wishlists_post_engagement | NUMERIC | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_engagement. |
| mobile_conversion_add_to_wishlists_post_view | NUMERIC | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_view. |
| mobile_conversion_add_to_wishlists_sale_amount | NUMERIC | Breakdown of mobile conversions of type ADD_TO_WISHLIST by sale_amount. |
| mobile_conversion_checkouts_initiated_assisted | NUMERIC | Breakdown of mobile conversions of type CHECKOUT_INITIATED by assisted. |
| mobile_conversion_checkouts_initiated_order_quantity | NUMERIC | Breakdown of mobile conversions of type CHECKOUT_INITIATED by order_quantity. |
| mobile_conversion_checkouts_initiated_post_engagement | NUMERIC | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_engagement. |
| mobile_conversion_checkouts_initiated_post_view | NUMERIC | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view. |
| mobile_conversion_checkouts_initiated_sale_amount | NUMERIC | Breakdown of mobile conversions of type CHECKOUT_INITIATED by sale_amount. |
| mobile_conversion_content_views_assisted | NUMERIC | Breakdown of mobile conversions of type CONTENT_VIEW by assisted. |
| mobile_conversion_content_views_order_quantity | NUMERIC | Breakdown of mobile conversions of type CONTENT_VIEW by order_quantity. |
| mobile_conversion_content_views_post_engagement | NUMERIC | Breakdown of mobile conversions of type CONTENT_VIEW by post_engagement. |
| mobile_conversion_content_views_post_view | NUMERIC | Breakdown of mobile conversions of type CONTENT_VIEW by post_view. |
| mobile_conversion_content_views_sale_amount | NUMERIC | Breakdown of mobile conversions of type CONTENT_VIEW by sale_amount. |
| mobile_conversion_downloads_order_quantity | NUMERIC | Breakdown of mobile conversions of type DOWNLOAD by order_quantity. |
| mobile_conversion_downloads_post_engagement | NUMERIC | Breakdown of mobile conversions of type DOWNLOAD by post_engagement. |
| mobile_conversion_downloads_post_view | NUMERIC | Breakdown of mobile conversions of type DOWNLOAD by post_view. |
| mobile_conversion_downloads_sale_amount | NUMERIC | Breakdown of mobile conversions of type DOWNLOAD by sale_amount. |
| mobile_conversion_installs_assisted | NUMERIC | Breakdown of mobile conversions of type INSTALL by assisted. |
| mobile_conversion_installs_order_quantity | NUMERIC | Breakdown of mobile conversions of type INSTALL by order_quantity. |
| mobile_conversion_installs_post_engagement | NUMERIC | Breakdown of mobile conversions of type INSTALL by post_engagement. |
| mobile_conversion_installs_post_view | NUMERIC | Breakdown of mobile conversions of type INSTALL by post_view. |
| mobile_conversion_installs_sale_amount | NUMERIC | Breakdown of mobile conversions of type INSTALL by sale_amount. |
| mobile_conversion_installs_skan_post_engagement | NUMERIC | Breakdown of mobile conversions of type INSTALL (skan) by post_engagement. |
| mobile_conversion_installs_skan_post_view | NUMERIC | Breakdown of mobile conversions of type INSTALL (skan) by post_view. |
| mobile_conversion_invites_assisted | NUMERIC | Breakdown of mobile conversions of type INVITE by assisted. |
| mobile_conversion_invites_order_quantity | NUMERIC | Breakdown of mobile conversions of type INVITE by order_quantity. |
| mobile_conversion_invites_post_engagement | NUMERIC | Breakdown of mobile conversions of type INVITE by post_engagement. |
| mobile_conversion_invites_post_view | NUMERIC | Breakdown of mobile conversions of type INVITE by post_view. |
| mobile_conversion_invites_sale_amount | NUMERIC | Breakdown of mobile conversions of type INVITE by sale_amount. |
| mobile_conversion_key_page_views_post_engagement | NUMERIC | Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_engagement. |
| mobile_conversion_key_page_views_post_view | NUMERIC | Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_view. |
| mobile_conversion_levels_achieved_assisted | NUMERIC | Breakdown of mobile conversions of type LEVEL_ACHIEVED by assisted. |
| mobile_conversion_levels_achieved_order_quantity | NUMERIC | Breakdown of mobile conversions of type LEVEL_ACHIEVED by order_quantity. |
| mobile_conversion_levels_achieved_post_engagement | NUMERIC | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_engagement. |
| mobile_conversion_levels_achieved_post_view | NUMERIC | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_view. |
| mobile_conversion_levels_achieved_sale_amount | NUMERIC | Breakdown of mobile conversions of type LEVEL_ACHIEVED by sale_amount. |
| mobile_conversion_logins_assisted | NUMERIC | Breakdown of mobile conversions of type LOGIN by assisted. |
| mobile_conversion_logins_order_quantity | NUMERIC | Breakdown of mobile conversions of type LOGIN by order_quantity. |
| mobile_conversion_logins_post_engagement | NUMERIC | Breakdown of mobile conversions of type LOGIN by post_engagement. |
| mobile_conversion_logins_post_view | NUMERIC | Breakdown of mobile conversions of type LOGIN by post_view. |
| mobile_conversion_logins_sale_amount | NUMERIC | Breakdown of mobile conversions of type LOGIN by sale_amount. |
| mobile_conversion_payment_info_additions_assisted | NUMERIC | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by assisted. |
| mobile_conversion_payment_info_additions_order_quantity | NUMERIC | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by order_quantity. |
| mobile_conversion_payment_info_additions_post_engagement | NUMERIC | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_engagement. |
| mobile_conversion_payment_info_additions_post_view | NUMERIC | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view. |
| mobile_conversion_payment_info_additions_sale_amount | NUMERIC | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by sale_amount. |
| mobile_conversion_purchases_assisted | NUMERIC | Breakdown of mobile conversions of type PURCHASE by assisted. |
| mobile_conversion_purchases_order_quantity | NUMERIC | Breakdown of mobile conversions of type PURCHASE by order_quantity. |
| mobile_conversion_purchases_post_engagement | NUMERIC | Breakdown of mobile conversions of type PURCHASE by post_engagement. |
| mobile_conversion_purchases_post_view | NUMERIC | Breakdown of mobile conversions of type PURCHASE by post_view. |
| mobile_conversion_purchases_sale_amount | NUMERIC | Breakdown of mobile conversions of type PURCHASE by sale_amount. |
| mobile_conversion_purchases_skan_post_engagement | NUMERIC | Breakdown of mobile conversions of type PURCHASE by post_engagement. |
| mobile_conversion_purchases_skan_post_view | NUMERIC | Breakdown of mobile conversions of type PURCHASE by post_view. |
| mobile_conversion_rates_assisted | NUMERIC | Breakdown of mobile conversions of type RATE by assisted. |
| mobile_conversion_rates_order_quantity | NUMERIC | Breakdown of mobile conversions of type RATE by order_quantity. |
| mobile_conversion_rates_post_engagement | NUMERIC | Breakdown of mobile conversions of type RATE by post_engagement. |
| mobile_conversion_rates_post_view | NUMERIC | Breakdown of mobile conversions of type RATE by post_view. |
| mobile_conversion_rates_sale_amount | NUMERIC | Breakdown of mobile conversions of type RATE by sale_amount. |
| mobile_conversion_re_engages_assisted | NUMERIC | Breakdown of mobile conversions of type RE_ENGAGE by assisted. |
| mobile_conversion_re_engages_order_quantity | NUMERIC | Breakdown of mobile conversions of type RE_ENGAGE by order_quantity. |
| mobile_conversion_re_engages_post_engagement | NUMERIC | Breakdown of mobile conversions of type RE_ENGAGE by post_engagement. |
| mobile_conversion_re_engages_post_view | NUMERIC | Breakdown of mobile conversions of type RE_ENGAGE by post_view. |
| mobile_conversion_re_engages_sale_amount | NUMERIC | Breakdown of mobile conversions of type RE_ENGAGE by sale_amount. |
| mobile_conversion_reservations_assisted | NUMERIC | Breakdown of mobile conversions of type RESERVATION by assisted. |
| mobile_conversion_reservations_order_quantity | NUMERIC | Breakdown of mobile conversions of type RESERVATION by order_quantity. |
| mobile_conversion_reservations_post_engagement | NUMERIC | Breakdown of mobile conversions of type RESERVATION by post_engagement. |
| mobile_conversion_reservations_post_view | NUMERIC | Breakdown of mobile conversions of type RESERVATION by post_view. |
| mobile_conversion_reservations_sale_amount | NUMERIC | Breakdown of mobile conversions of type RESERVATION by sale_amount. |
| mobile_conversion_searches_assisted | NUMERIC | Breakdown of mobile conversions of type SEARCH by assisted. |
| mobile_conversion_searches_order_quantity | NUMERIC | Breakdown of mobile conversions of type SEARCH by order_quantity. |
| mobile_conversion_searches_post_engagement | NUMERIC | Breakdown of mobile conversions of type SEARCH by post_engagement. |
| mobile_conversion_searches_post_view | NUMERIC | Breakdown of mobile conversions of type SEARCH by post_view. |
| mobile_conversion_searches_sale_amount | NUMERIC | Breakdown of mobile conversions of type SEARCH by sale_amount. |
| mobile_conversion_shares_assisted | NUMERIC | Breakdown of mobile conversions of type SHARE by assisted. |
| mobile_conversion_shares_order_quantity | NUMERIC | Breakdown of mobile conversions of type SHARE by order_quantity. |
| mobile_conversion_shares_post_engagement | NUMERIC | Breakdown of mobile conversions of type SHARE by post_engagement. |
| mobile_conversion_shares_post_view | NUMERIC | Breakdown of mobile conversions of type SHARE by post_view. |
| mobile_conversion_shares_sale_amount | NUMERIC | Breakdown of mobile conversions of type SHARE by sale_amount. |
| mobile_conversion_sign_ups_assisted | NUMERIC | Breakdown of mobile conversions of type SIGN_UP by assisted. |
| mobile_conversion_sign_ups_order_quantity | NUMERIC | Breakdown of mobile conversions of type SIGN_UP by order_quantity. |
| mobile_conversion_sign_ups_post_engagement | NUMERIC | Breakdown of mobile conversions of type SIGN_UP by post_engagement. |
| mobile_conversion_sign_ups_post_view | NUMERIC | Breakdown of mobile conversions of type SIGN_UP by post_view. |
| mobile_conversion_sign_ups_sale_amount | NUMERIC | Breakdown of mobile conversions of type SIGN_UP by sale_amount. |
| mobile_conversion_site_visits_order_quantity | NUMERIC | Breakdown of mobile conversions of type SITE_VISIT by order_quantity. |
| mobile_conversion_site_visits_post_engagement | NUMERIC | Breakdown of mobile conversions of type SITE_VISIT by post_engagement. |
| mobile_conversion_site_visits_post_view | NUMERIC | Breakdown of mobile conversions of type SITE_VISIT by post_view. |
| mobile_conversion_site_visits_sale_amount | NUMERIC | Breakdown of mobile conversions of type SITE_VISIT by sale_amount. |
| mobile_conversion_spent_credits_assisted | NUMERIC | Breakdown of mobile conversions of type SPENT_CREDIT by assisted. |
| mobile_conversion_spent_credits_order_quantity | NUMERIC | Breakdown of mobile conversions of type SPENT_CREDIT by order_quantity. |
| mobile_conversion_spent_credits_post_engagement | NUMERIC | Breakdown of mobile conversions of type SPENT_CREDIT by post_engagement. |
| mobile_conversion_spent_credits_post_view | NUMERIC | Breakdown of mobile conversions of type SPENT_CREDIT by post_view. |
| mobile_conversion_spent_credits_sale_amount | NUMERIC | Breakdown of mobile conversions of type SPENT_CREDIT by sale_amount. |
| mobile_conversion_tutorials_completed_assisted | NUMERIC | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by assisted. |
| mobile_conversion_tutorials_completed_order_quantity | NUMERIC | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by order_quantity. |
| mobile_conversion_tutorials_completed_post_engagement | NUMERIC | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_engagement. |
| mobile_conversion_tutorials_completed_post_view | NUMERIC | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view. |
| mobile_conversion_tutorials_completed_sale_amount | NUMERIC | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by sale_amount. |
| mobile_conversion_updates_assisted | NUMERIC | Breakdown of mobile conversions of type UPDATE by assisted. |
| mobile_conversion_updates_order_quantity | NUMERIC | Breakdown of mobile conversions of type UPDATE by order_quantity. |
| mobile_conversion_updates_post_engagement | NUMERIC | Breakdown of mobile conversions of type UPDATE by post_engagement. |
| mobile_conversion_updates_post_view | NUMERIC | Breakdown of mobile conversions of type UPDATE by post_view. |
| mobile_conversion_updates_sale_amount | NUMERIC | Breakdown of mobile conversions of type UPDATE by sale_amount. |
| objective | TEXT | objective description |
| Promoted Tweet ID | TEXT | Promoted Tweet ID |
| Qualified Impressions | NUMERIC | Total number of qualified impressions |
| Replies | NUMERIC | Total number of replies |
| Retweets | NUMERIC | Total number of retweets |
| Spend | NUMERIC | The total media spend (Duplicate) |
| Spend | NUMERIC | The total media spend |
| Twitter Handle | TEXT | Your Twitter handle linked to your Ad account |
| url_clicks | NUMERIC | Total clicks on the link or Website Card in an ad, including earned. |
| Video 15s views | NUMERIC | Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed |
| Video 3s100pct views | NUMERIC | Total number of views where at least 3 seconds were played while 100% in view (legacy video_total_views) |
| Video 6s views | NUMERIC | Total number of views where at least 6 seconds of the video was viewed |
| Video content starts | NUMERIC | Total number of video playback starts |
| Video cta clicks | NUMERIC | Total clicks on the call to action |
| Video total views | NUMERIC | Total number of video views |
| Video views 100 | NUMERIC | Total number of views where at least 100% of the video was viewed. |
| Video views 25 | NUMERIC | Total number of views where at least 25% of the video was viewed. |
| Video views 50 | NUMERIC | Total number of views where at least 50% of the video was viewed. |
| Video views 75 | NUMERIC | Total number of views where at least 75% of the video was viewed. |