Attribution Connector

Sample

https://connectors.windsor.ai/all?api_key=[your API key]&date_from=2020-10-19&fields=source,medium,campaign,clicks,impressions,spend,date&_renderer=csv


Fields

IDTypeNameDescriptionAvailable in connectors
14dayusersNUMERIC14 Day Active UsersTotal number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.googleanalytics
1dayusersNUMERIC1 Day Active UsersTotal number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.googleanalytics
28dayusersNUMERIC28 Day Active UsersTotal number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.googleanalytics
30dayusersNUMERIC30 Day Active UsersTotal number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.googleanalytics
7dayusersNUMERIC7 Day Active UsersTotal number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.googleanalytics
account_idTEXTAccount IDGoogle Analytics view IDgoogleanalytics
facebook
google_ads
amazon_sp
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
instagram
linkedin
linkedin_organic
pinterest
salesforce
searchconsole
shopify
snapchat
tiktok
twitter
account_nameTEXTAccount NameGoogle Analytics view namegoogleanalytics
facebook
google_ads
amazon_sp
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
instagram
linkedin
linkedin_organic
salesforce
searchconsole
shopify
snapchat
tiktok
twitter
adclicksNUMERICAd ClicksTotal number of times users have clicked on an ad to reach the property.googleanalytics
adcontentTEXTAd ContentFor manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).googleanalytics
facebook
adcostNUMERICAd CostDerived cost for the advertising campaign. Its currency is the one you set in the AdWords account.googleanalytics
addestinationurlTEXTDestination URLThe URL to which the AdWords ads referred traffic.googleanalytics
addisplayurlTEXTDisplay URLThe URL the AdWords ads displayed.googleanalytics
addistributionnetworkTEXTAd Distribution NetworkThe network (Content, Search, Search partners, etc.) used to deliver the ads.googleanalytics
adformatTEXTAd FormatThe AdWords ad format (Text, Image, Flash, Video, etc.).googleanalytics
adgroupTEXTGoogle Ads: Ad GroupThe name of the AdWords ad group.googleanalytics
twitter
adkeywordmatchtypeTEXTKeyword Match TypeThe match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.googleanalytics
admatchedqueryTEXTAd Matched QueryThe search query that triggered impressions.googleanalytics
admatchtypeTEXTQuery Match TypeThe match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.googleanalytics
adplacementdomainTEXTPlacement DomainThe domain where the ads on the content network were placed.googleanalytics
adplacementurlTEXTPlacement URLThe URL where the ads were placed on the content network.googleanalytics
adquerywordcountTEXTQuery Word CountThe number of words in the search query.googleanalytics
adslotTEXTGoogle Ads: Ad SlotThe location (Top, RHS, or not set) of the advertisement on the hosting page.googleanalytics
adtargetingoptionTEXTPlacement TypeIt is Automatic placements or Managed placements, indicating how the ads were managed on the content network.googleanalytics
adtargetingtypeTEXTTargeting TypeThis (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.googleanalytics
adwordsadgroupidTEXTGoogle Ads Ad Group IDAdWords API AdGroup.id.googleanalytics
adwordscampaignidTEXTGoogle Ads Campaign IDAdWords API Campaign.id.googleanalytics
adwordscreativeidTEXTGoogle Ads Creative IDAdWords API Ad.id.googleanalytics
adwordscriteriaidTEXTGoogle Ads Criteria IDAdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics
adwordscustomeridTEXTGoogle Ads Customer IDCustomer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.googleanalytics
adxclicksNUMERICAdX ClicksThe number of times AdX ads were clicked on the site.googleanalytics
adxcoverageNUMERICAdX CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics
adxctrNUMERICAdX CTRThe percentage of pageviews that resulted in a click on an Ad Exchange ad.googleanalytics
adxecpmNUMERICAdX eCPMThe effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.googleanalytics
adximpressionsNUMERICAdX ImpressionsAn Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics
adximpressionspersessionNUMERICAdX Impressions / SessionThe ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics
adxmonetizedpageviewsNUMERICAdX Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.googleanalytics
adxrevenueNUMERICAdX RevenueThe total estimated revenue from Ad Exchange ads.googleanalytics
adxrevenueper1000sessionsNUMERICAdX Revenue / 1000 SessionsThe total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.googleanalytics
adxviewableimpressionspercentNUMERICAdX Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics
affiliationTEXTAffiliationA product affiliation to designate a supplying company or brick and mortar location.googleanalytics
avgdomainlookuptimeNUMERICAvg. Domain Lookup Time (sec)The average time (in seconds) spent in DNS lookup for this page.googleanalytics
avgdomcontentloadedtimeNUMERICAvg. Document Content Loaded Time (sec)The average time (in seconds) the browser takes to parse the document.googleanalytics
avgdominteractivetimeNUMERICAvg. Document Interactive Time (sec)The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.googleanalytics
avgeventvalueNUMERICAvg. ValueThe average value of an event.googleanalytics
avgpagedownloadtimeNUMERICAvg. Page Download Time (sec)The average time (in seconds) to download this page.googleanalytics
avgpageloadtimeNUMERICAvg. Page Load Time (sec)The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.googleanalytics
avgredirectiontimeNUMERICAvg. Redirection Time (sec)The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics
avgsearchdepthNUMERICAvg. Search DepthThe average number of pages people viewed after performing a search.googleanalytics
avgsearchdurationNUMERICAdverage Time after SearchThe average time (in seconds) users, after searching, spent on the property.googleanalytics
avgsearchresultviewsNUMERICResults Pageviews / SearchThe average number of times people viewed a page as a result of a search.googleanalytics
avgserverconnectiontimeNUMERICAvg. Server Connection Time (sec)The average time (in seconds) spent in establishing a TCP connection to this page.googleanalytics
avgserverresponsetimeNUMERICAvg. Server Response Time (sec)The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.googleanalytics
avgsessiondurationNUMERICAvg. Session DurationThe average duration (in seconds) of users' sessions.googleanalytics
avgtimeonpageNUMERICAvg. Time on PageThe average time users spent viewing this page or a set of pages.googleanalytics
bouncerateNUMERICBounce RateThe percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics
bouncesNUMERICBouncesThe total number of single page (or single interaction hit) sessions for the property.googleanalytics
browserTEXTBrowserThe name of users' browsers, for example, Internet Explorer or Firefox.googleanalytics
browsersizeTEXTBrowser SizeThe viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.googleanalytics
browserversionTEXTBrowser VersionThe version of users' browsers, for example, 2.0.0.14.googleanalytics
buytodetailrateNUMERICBuy-to-Detail RateUnique purchases divided by views of product detail pages (Enhanced Ecommerce).googleanalytics
campaignTEXTCampaignFor manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).googleanalytics
facebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
googleanalytics4
klaviyo
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
snapchat
taboola
tiktok
twitter
campaigncodeTEXTCampaign CodeFor manual campaign tracking, it is the value of the utm_id campaign tracking parameter.googleanalytics
carttodetailrateNUMERICCart-to-Detail RateProduct adds divided by views of product details (Enhanced Ecommerce).googleanalytics
channel_groupingTEXTDefault Channel Grouping (duplicate)The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics
channelgroupingTEXTDefault Channel GroupingThe Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).googleanalytics
checkoutoptionsTEXTCheckout OptionsUser options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).googleanalytics
cityTEXTCityUsers' city, derived from their IP addresses or Geographical IDs.googleanalytics
instagram
klaviyo
cityidTEXTCity IDUsers' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics
clientidTEXTclientid from google analyticsclientid from google analytics.googleanalytics
continentTEXTContinentUsers' continent, derived from users' IP addresses or Geographical IDs.googleanalytics
continentidTEXTContinent IDUsers' continent ID, derived from users' IP addresses or Geographical IDs.googleanalytics
costperconversionNUMERICCost per ConversionThe cost per conversion (including ecommerce and goal conversions) for the property.googleanalytics
costpergoalconversionNUMERICCost per Goal ConversionThe cost per goal conversion for the property.googleanalytics
costpertransactionNUMERICCost per TransactionThe cost per transaction for the property.googleanalytics
countryTEXTCountryUsers' country, derived from their IP addresses or Geographical IDs.googleanalytics
facebook
adform
appsflyer
cm360
google_ad_manager
klaviyo
searchconsole
tiktok
zoho
countryisocodeTEXTCountry ISO CodeUsers' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.googleanalytics
cpcNUMERICCPCCost to advertiser per click.googleanalytics
facebook
amazon_ads
cm360
linkedin
pinterest
taboola
tiktok
cpmNUMERICCPMCost per thousand impressions.googleanalytics
facebook
apple_search_ads
cm360
linkedin
pinterest
taboola
ctrNUMERICCTRClick-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).googleanalytics
facebook
google_ads
adform
amazon_ads
appsflyer
cm360
linkedin
linkedin_organic
outbrain
pinterest
rtbhouse
searchconsole
taboola
tiktok
currencycodeTEXTCurrency CodeThe local currency code (based on ISO 4217 standard) of the transaction.googleanalytics
data_driven_conversionsNUMERICData driven conversions (All goals)The total data driven conversions for all goals.googleanalytics
data_driven_revenueNUMERICData driven revenueThe total data driven revenue.googleanalytics
datasourceTEXTData SourceThe data source of a hit. By default, hits sent from analytics.js are reported as "web" and hits sent from the mobile SDKs are reported as "app". These values can be overridden in the Measurement Protocol.googleanalytics
dateDATEDateThe date of the session formatted as YYYYMMDD.googleanalytics
facebook
google_ads
adform
adroll
amazon_ads
amazon_sp
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
googleanalytics4
hubspot
idealo
instagram
klaviyo
linkedin
linkedin_organic
mailchimp
outbrain
pinterest
quora
reddit
rtbhouse
salesforce
searchconsole
shopify
snapchat
stripe
taboola
tiktok
twitter
twitter_organic
datehourTIMESTAMPHour of DayCombined values of ga:date and ga:hour formated as YYYYMMDDHH.googleanalytics
datehourminuteTIMESTAMPDate Hour and MinuteCombined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.googleanalytics
dayTEXTDay of the monthThe day of the month, a two-digit number from 01 to 31.googleanalytics
dayofweekTEXTDay of WeekDay of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).googleanalytics
dayofweeknameTEXTDay of Week NameName (in English) of the day of the week.googleanalytics
dayssincelastsessionTEXTDays Since Last SessionThe number of days elapsed since users last visited the property, used to calculate user loyalty.googleanalytics
daystotransactionTEXTDays to TransactionThe number of days between users' purchases and the most recent campaign source prior to the purchase.googleanalytics
devicecategoryTEXTDevice CategoryThe type of device: desktop, tablet, or mobile.googleanalytics
dimension1TEXTdimension1googleanalytics
dimension10TEXTdimension10googleanalytics
dimension100TEXTdimension100googleanalytics
dimension101TEXTdimension101googleanalytics
dimension102TEXTdimension102googleanalytics
dimension103TEXTdimension103googleanalytics
dimension104TEXTdimension104googleanalytics
dimension105TEXTdimension105googleanalytics
dimension106TEXTdimension106googleanalytics
dimension107TEXTdimension107googleanalytics
dimension108TEXTdimension108googleanalytics
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dimension11TEXTdimension11googleanalytics
dimension110TEXTdimension110googleanalytics
dimension111TEXTdimension111googleanalytics
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dimension115TEXTdimension115googleanalytics
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domainlookuptimeNUMERICDomain Lookup Time (ms)The total time (in milliseconds) all samples spent in DNS lookup for this page.googleanalytics
domcontentloadedtimeNUMERICDocument Content Loaded Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.googleanalytics
dominteractivetimeNUMERICDocument Interactive Time (ms)The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.googleanalytics
domlatencymetricssampleNUMERICDOM Latency Metrics SampleSample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.googleanalytics
entrancerateNUMERICEntrances / PageviewsThe percentage of pageviews in which this page was the entrance.googleanalytics
entrancesNUMERICEntrancesThe number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.googleanalytics
eventactionTEXTEvent ActionEvent action.googleanalytics
eventcategoryTEXTEvent CategoryThe event category.googleanalytics
eventlabelTEXTEvent LabelEvent label.googleanalytics
eventspersessionwitheventNUMERICEvents / Session with EventThe average number of events per session with event.googleanalytics
eventspervisitwitheventNUMERICEvents / Session with Event (deprecated)The average number of events per session with event.googleanalytics
eventvalueNUMERICEvent ValueTotal value of events for the profile.googleanalytics
exitpagepathTEXTExit PageThe last page or exit page in users' sessions.googleanalytics
exitrateNUMERIC% ExitThe percentage of exits from the property that occurred out of the total pageviews.googleanalytics
exitsNUMERICExitsThe number of exits from the property.googleanalytics
first_touch_conversionsNUMERICFirst touch conversions (All goals)The total first touch conversions for all goals.googleanalytics
first_touch_revenueNUMERICFirst touch revenueThe total first touch revenue.googleanalytics
flashversionTEXTFlash VersionThe version of Flash, including minor versions, supported by users' browsers.googleanalytics
fullreferrerTEXTFull ReferrerThe full referring URL including the hostname and path.googleanalytics
genderTEXTGenderGender of users.googleanalytics
facebook
tiktok
goal10_data_driven_conversionsTEXTGoal 10 Data driven CompletionsThe total number of Data driven completions for Goal 10.googleanalytics
goal10_data_driven_revenueTEXTGoal 10 Data driven valueThe total Data driven value for Goal 10googleanalytics
goal10_first_touch_conversionsTEXTGoal 10 First touch CompletionsThe total number of First touch completions for Goal 10.googleanalytics
goal10_first_touch_revenueTEXTGoal 10 First touch valueThe total First touch value for Goal 10googleanalytics
goal10_last_touch_conversionsTEXTGoal 10 Last touch CompletionsThe total number of Last touch completions for Goal 10.googleanalytics
goal10_last_touch_revenueTEXTGoal 10 Last touch valueThe total Last touch value for Goal 10googleanalytics
goal10_linear_touch_conversionsTEXTGoal 10 Linear touch CompletionsThe total number of Linear touch completions for Goal 10.googleanalytics
goal10_linear_touch_revenueTEXTGoal 10 Linear touch valueThe total Linear touch value for Goal 10googleanalytics
goal10completionsNUMERICGoal 10 CompletionsThe total number of completions for Goal 10.googleanalytics
goal10valueNUMERICGoal 10 ValueThe total numeric value for Goal 10.googleanalytics
goal11_data_driven_conversionsTEXTGoal 11 Data driven CompletionsThe total number of Data driven completions for Goal 11.googleanalytics
goal11_data_driven_revenueTEXTGoal 11 Data driven valueThe total Data driven value for Goal 11googleanalytics
goal11_first_touch_conversionsTEXTGoal 11 First touch CompletionsThe total number of First touch completions for Goal 11.googleanalytics
goal11_first_touch_revenueTEXTGoal 11 First touch valueThe total First touch value for Goal 11googleanalytics
goal11_last_touch_conversionsTEXTGoal 11 Last touch CompletionsThe total number of Last touch completions for Goal 11.googleanalytics
goal11_last_touch_revenueTEXTGoal 11 Last touch valueThe total Last touch value for Goal 11googleanalytics
goal11_linear_touch_conversionsTEXTGoal 11 Linear touch CompletionsThe total number of Linear touch completions for Goal 11.googleanalytics
goal11_linear_touch_revenueTEXTGoal 11 Linear touch valueThe total Linear touch value for Goal 11googleanalytics
goal11completionsNUMERICGoal 11 CompletionsThe total number of completions for Goal 11.googleanalytics
goal11valueNUMERICGoal 11 ValueThe total numeric value for Goal 11.googleanalytics
goal12_data_driven_conversionsTEXTGoal 12 Data driven CompletionsThe total number of Data driven completions for Goal 12.googleanalytics
goal12_data_driven_revenueTEXTGoal 12 Data driven valueThe total Data driven value for Goal 12googleanalytics
goal12_first_touch_conversionsTEXTGoal 12 First touch CompletionsThe total number of First touch completions for Goal 12.googleanalytics
goal12_first_touch_revenueTEXTGoal 12 First touch valueThe total First touch value for Goal 12googleanalytics
goal12_last_touch_conversionsTEXTGoal 12 Last touch CompletionsThe total number of Last touch completions for Goal 12.googleanalytics
goal12_last_touch_revenueTEXTGoal 12 Last touch valueThe total Last touch value for Goal 12googleanalytics
goal12_linear_touch_conversionsTEXTGoal 12 Linear touch CompletionsThe total number of Linear touch completions for Goal 12.googleanalytics
goal12_linear_touch_revenueTEXTGoal 12 Linear touch valueThe total Linear touch value for Goal 12googleanalytics
goal12completionsNUMERICGoal 12 CompletionsThe total number of completions for Goal 12.googleanalytics
goal12valueNUMERICGoal 12 ValueThe total numeric value for Goal 12.googleanalytics
goal13_data_driven_conversionsTEXTGoal 13 Data driven CompletionsThe total number of Data driven completions for Goal 13.googleanalytics
goal13_data_driven_revenueTEXTGoal 13 Data driven valueThe total Data driven value for Goal 13googleanalytics
goal13_first_touch_conversionsTEXTGoal 13 First touch CompletionsThe total number of First touch completions for Goal 13.googleanalytics
goal13_first_touch_revenueTEXTGoal 13 First touch valueThe total First touch value for Goal 13googleanalytics
goal13_last_touch_conversionsTEXTGoal 13 Last touch CompletionsThe total number of Last touch completions for Goal 13.googleanalytics
goal13_last_touch_revenueTEXTGoal 13 Last touch valueThe total Last touch value for Goal 13googleanalytics
goal13_linear_touch_conversionsTEXTGoal 13 Linear touch CompletionsThe total number of Linear touch completions for Goal 13.googleanalytics
goal13_linear_touch_revenueTEXTGoal 13 Linear touch valueThe total Linear touch value for Goal 13googleanalytics
goal13completionsNUMERICGoal 13 CompletionsThe total number of completions for Goal 13.googleanalytics
goal13valueNUMERICGoal 13 ValueThe total numeric value for Goal 13.googleanalytics
goal14_data_driven_conversionsTEXTGoal 14 Data driven CompletionsThe total number of Data driven completions for Goal 14.googleanalytics
goal14_data_driven_revenueTEXTGoal 14 Data driven valueThe total Data driven value for Goal 14googleanalytics
goal14_first_touch_conversionsTEXTGoal 14 First touch CompletionsThe total number of First touch completions for Goal 14.googleanalytics
goal14_first_touch_revenueTEXTGoal 14 First touch valueThe total First touch value for Goal 14googleanalytics
goal14_last_touch_conversionsTEXTGoal 14 Last touch CompletionsThe total number of Last touch completions for Goal 14.googleanalytics
goal14_last_touch_revenueTEXTGoal 14 Last touch valueThe total Last touch value for Goal 14googleanalytics
goal14_linear_touch_conversionsTEXTGoal 14 Linear touch CompletionsThe total number of Linear touch completions for Goal 14.googleanalytics
goal14_linear_touch_revenueTEXTGoal 14 Linear touch valueThe total Linear touch value for Goal 14googleanalytics
goal14completionsNUMERICGoal 14 CompletionsThe total number of completions for Goal 14.googleanalytics
goal14valueNUMERICGoal 14 ValueThe total numeric value for Goal 14.googleanalytics
goal15_data_driven_conversionsTEXTGoal 15 Data driven CompletionsThe total number of Data driven completions for Goal 15.googleanalytics
goal15_data_driven_revenueTEXTGoal 15 Data driven valueThe total Data driven value for Goal 15googleanalytics
goal15_first_touch_conversionsTEXTGoal 15 First touch CompletionsThe total number of First touch completions for Goal 15.googleanalytics
goal15_first_touch_revenueTEXTGoal 15 First touch valueThe total First touch value for Goal 15googleanalytics
goal15_last_touch_conversionsTEXTGoal 15 Last touch CompletionsThe total number of Last touch completions for Goal 15.googleanalytics
goal15_last_touch_revenueTEXTGoal 15 Last touch valueThe total Last touch value for Goal 15googleanalytics
goal15_linear_touch_conversionsTEXTGoal 15 Linear touch CompletionsThe total number of Linear touch completions for Goal 15.googleanalytics
goal15_linear_touch_revenueTEXTGoal 15 Linear touch valueThe total Linear touch value for Goal 15googleanalytics
goal15completionsNUMERICGoal 15 CompletionsThe total number of completions for Goal 15.googleanalytics
goal15valueNUMERICGoal 15 ValueThe total numeric value for Goal 15.googleanalytics
goal16_data_driven_conversionsTEXTGoal 16 Data driven CompletionsThe total number of Data driven completions for Goal 16.googleanalytics
goal16_data_driven_revenueTEXTGoal 16 Data driven valueThe total Data driven value for Goal 16googleanalytics
goal16_first_touch_conversionsTEXTGoal 16 First touch CompletionsThe total number of First touch completions for Goal 16.googleanalytics
goal16_first_touch_revenueTEXTGoal 16 First touch valueThe total First touch value for Goal 16googleanalytics
goal16_last_touch_conversionsTEXTGoal 16 Last touch CompletionsThe total number of Last touch completions for Goal 16.googleanalytics
goal16_last_touch_revenueTEXTGoal 16 Last touch valueThe total Last touch value for Goal 16googleanalytics
goal16_linear_touch_conversionsTEXTGoal 16 Linear touch CompletionsThe total number of Linear touch completions for Goal 16.googleanalytics
goal16_linear_touch_revenueTEXTGoal 16 Linear touch valueThe total Linear touch value for Goal 16googleanalytics
goal16completionsNUMERICGoal 16 CompletionsThe total number of completions for Goal 16.googleanalytics
goal16valueNUMERICGoal 16 ValueThe total numeric value for Goal 16.googleanalytics
goal17_data_driven_conversionsTEXTGoal 17 Data driven CompletionsThe total number of Data driven completions for Goal 17.googleanalytics
goal17_data_driven_revenueTEXTGoal 17 Data driven valueThe total Data driven value for Goal 17googleanalytics
goal17_first_touch_conversionsTEXTGoal 17 First touch CompletionsThe total number of First touch completions for Goal 17.googleanalytics
goal17_first_touch_revenueTEXTGoal 17 First touch valueThe total First touch value for Goal 17googleanalytics
goal17_last_touch_conversionsTEXTGoal 17 Last touch CompletionsThe total number of Last touch completions for Goal 17.googleanalytics
goal17_last_touch_revenueTEXTGoal 17 Last touch valueThe total Last touch value for Goal 17googleanalytics
goal17_linear_touch_conversionsTEXTGoal 17 Linear touch CompletionsThe total number of Linear touch completions for Goal 17.googleanalytics
goal17_linear_touch_revenueTEXTGoal 17 Linear touch valueThe total Linear touch value for Goal 17googleanalytics
goal17completionsNUMERICGoal 17 CompletionsThe total number of completions for Goal 17.googleanalytics
goal17valueNUMERICGoal 17 ValueThe total numeric value for Goal 17.googleanalytics
goal18_data_driven_conversionsTEXTGoal 18 Data driven CompletionsThe total number of Data driven completions for Goal 18.googleanalytics
goal18_data_driven_revenueTEXTGoal 18 Data driven valueThe total Data driven value for Goal 18googleanalytics
goal18_first_touch_conversionsTEXTGoal 18 First touch CompletionsThe total number of First touch completions for Goal 18.googleanalytics
goal18_first_touch_revenueTEXTGoal 18 First touch valueThe total First touch value for Goal 18googleanalytics
goal18_last_touch_conversionsTEXTGoal 18 Last touch CompletionsThe total number of Last touch completions for Goal 18.googleanalytics
goal18_last_touch_revenueTEXTGoal 18 Last touch valueThe total Last touch value for Goal 18googleanalytics
goal18_linear_touch_conversionsTEXTGoal 18 Linear touch CompletionsThe total number of Linear touch completions for Goal 18.googleanalytics
goal18_linear_touch_revenueTEXTGoal 18 Linear touch valueThe total Linear touch value for Goal 18googleanalytics
goal18completionsNUMERICGoal 18 CompletionsThe total number of completions for Goal 18.googleanalytics
goal18valueNUMERICGoal 18 ValueThe total numeric value for Goal 18.googleanalytics
goal19_data_driven_conversionsTEXTGoal 19 Data driven CompletionsThe total number of Data driven completions for Goal 19.googleanalytics
goal19_data_driven_revenueTEXTGoal 19 Data driven valueThe total Data driven value for Goal 19googleanalytics
goal19_first_touch_conversionsTEXTGoal 19 First touch CompletionsThe total number of First touch completions for Goal 19.googleanalytics
goal19_first_touch_revenueTEXTGoal 19 First touch valueThe total First touch value for Goal 19googleanalytics
goal19_last_touch_conversionsTEXTGoal 19 Last touch CompletionsThe total number of Last touch completions for Goal 19.googleanalytics
goal19_last_touch_revenueTEXTGoal 19 Last touch valueThe total Last touch value for Goal 19googleanalytics
goal19_linear_touch_conversionsTEXTGoal 19 Linear touch CompletionsThe total number of Linear touch completions for Goal 19.googleanalytics
goal19_linear_touch_revenueTEXTGoal 19 Linear touch valueThe total Linear touch value for Goal 19googleanalytics
goal19completionsNUMERICGoal 19 CompletionsThe total number of completions for Goal 19.googleanalytics
goal19valueNUMERICGoal 19 ValueThe total numeric value for Goal 19.googleanalytics
goal1_data_driven_conversionsTEXTGoal 1 Data driven CompletionsThe total number of Data driven completions for Goal 1.googleanalytics
goal1_data_driven_revenueTEXTGoal 1 Data driven valueThe total Data driven value for Goal 1googleanalytics
goal1_first_touch_conversionsTEXTGoal 1 First touch CompletionsThe total number of First touch completions for Goal 1.googleanalytics
goal1_first_touch_revenueTEXTGoal 1 First touch valueThe total First touch value for Goal 1googleanalytics
goal1_last_touch_conversionsTEXTGoal 1 Last touch CompletionsThe total number of Last touch completions for Goal 1.googleanalytics
goal1_last_touch_revenueTEXTGoal 1 Last touch valueThe total Last touch value for Goal 1googleanalytics
goal1_linear_touch_conversionsTEXTGoal 1 Linear touch CompletionsThe total number of Linear touch completions for Goal 1.googleanalytics
goal1_linear_touch_revenueTEXTGoal 1 Linear touch valueThe total Linear touch value for Goal 1googleanalytics
goal1completionsNUMERICGoal 1 CompletionsThe total number of completions for Goal 1.googleanalytics
goal1valueNUMERICGoal 1 ValueThe total numeric value for Goal 1.googleanalytics
goal20_data_driven_conversionsTEXTGoal 20 Data driven CompletionsThe total number of Data driven completions for Goal 20.googleanalytics
goal20_data_driven_revenueTEXTGoal 20 Data driven valueThe total Data driven value for Goal 20googleanalytics
goal20_first_touch_conversionsTEXTGoal 20 First touch CompletionsThe total number of First touch completions for Goal 20.googleanalytics
goal20_first_touch_revenueTEXTGoal 20 First touch valueThe total First touch value for Goal 20googleanalytics
goal20_last_touch_conversionsTEXTGoal 20 Last touch CompletionsThe total number of Last touch completions for Goal 20.googleanalytics
goal20_last_touch_revenueTEXTGoal 20 Last touch valueThe total Last touch value for Goal 20googleanalytics
goal20_linear_touch_conversionsTEXTGoal 20 Linear touch CompletionsThe total number of Linear touch completions for Goal 20.googleanalytics
goal20_linear_touch_revenueTEXTGoal 20 Linear touch valueThe total Linear touch value for Goal 20googleanalytics
goal20completionsNUMERICGoal 20 CompletionsThe total number of completions for Goal 20.googleanalytics
goal20valueNUMERICGoal 20 ValueThe total numeric value for Goal 20.googleanalytics
goal2_data_driven_conversionsTEXTGoal 2 Data driven CompletionsThe total number of Data driven completions for Goal 2.googleanalytics
goal2_data_driven_revenueTEXTGoal 2 Data driven valueThe total Data driven value for Goal 2googleanalytics
goal2_first_touch_conversionsTEXTGoal 2 First touch CompletionsThe total number of First touch completions for Goal 2.googleanalytics
goal2_first_touch_revenueTEXTGoal 2 First touch valueThe total First touch value for Goal 2googleanalytics
goal2_last_touch_conversionsTEXTGoal 2 Last touch CompletionsThe total number of Last touch completions for Goal 2.googleanalytics
goal2_last_touch_revenueTEXTGoal 2 Last touch valueThe total Last touch value for Goal 2googleanalytics
goal2_linear_touch_conversionsTEXTGoal 2 Linear touch CompletionsThe total number of Linear touch completions for Goal 2.googleanalytics
goal2_linear_touch_revenueTEXTGoal 2 Linear touch valueThe total Linear touch value for Goal 2googleanalytics
goal2completionsNUMERICGoal 2 CompletionsThe total number of completions for Goal 2.googleanalytics
goal2valueNUMERICGoal 2 ValueThe total numeric value for Goal 2.googleanalytics
goal3_data_driven_conversionsTEXTGoal 3 Data driven CompletionsThe total number of Data driven completions for Goal 3.googleanalytics
goal3_data_driven_revenueTEXTGoal 3 Data driven valueThe total Data driven value for Goal 3googleanalytics
goal3_first_touch_conversionsTEXTGoal 3 First touch CompletionsThe total number of First touch completions for Goal 3.googleanalytics
goal3_first_touch_revenueTEXTGoal 3 First touch valueThe total First touch value for Goal 3googleanalytics
goal3_last_touch_conversionsTEXTGoal 3 Last touch CompletionsThe total number of Last touch completions for Goal 3.googleanalytics
goal3_last_touch_revenueTEXTGoal 3 Last touch valueThe total Last touch value for Goal 3googleanalytics
goal3_linear_touch_conversionsTEXTGoal 3 Linear touch CompletionsThe total number of Linear touch completions for Goal 3.googleanalytics
goal3_linear_touch_revenueTEXTGoal 3 Linear touch valueThe total Linear touch value for Goal 3googleanalytics
goal3completionsNUMERICGoal 3 CompletionsThe total number of completions for Goal 3.googleanalytics
goal3valueNUMERICGoal 3 ValueThe total numeric value for Goal 3.googleanalytics
goal4_data_driven_conversionsTEXTGoal 4 Data driven CompletionsThe total number of Data driven completions for Goal 4.googleanalytics
goal4_data_driven_revenueTEXTGoal 4 Data driven valueThe total Data driven value for Goal 4googleanalytics
goal4_first_touch_conversionsTEXTGoal 4 First touch CompletionsThe total number of First touch completions for Goal 4.googleanalytics
goal4_first_touch_revenueTEXTGoal 4 First touch valueThe total First touch value for Goal 4googleanalytics
goal4_last_touch_conversionsTEXTGoal 4 Last touch CompletionsThe total number of Last touch completions for Goal 4.googleanalytics
goal4_last_touch_revenueTEXTGoal 4 Last touch valueThe total Last touch value for Goal 4googleanalytics
goal4_linear_touch_conversionsTEXTGoal 4 Linear touch CompletionsThe total number of Linear touch completions for Goal 4.googleanalytics
goal4_linear_touch_revenueTEXTGoal 4 Linear touch valueThe total Linear touch value for Goal 4googleanalytics
goal4completionsNUMERICGoal 4 CompletionsThe total number of completions for Goal 4.googleanalytics
goal4valueNUMERICGoal 4 ValueThe total numeric value for Goal 4.googleanalytics
goal5_data_driven_conversionsTEXTGoal 5 Data driven CompletionsThe total number of Data driven completions for Goal 5.googleanalytics
goal5_data_driven_revenueTEXTGoal 5 Data driven valueThe total Data driven value for Goal 5googleanalytics
goal5_first_touch_conversionsTEXTGoal 5 First touch CompletionsThe total number of First touch completions for Goal 5.googleanalytics
goal5_first_touch_revenueTEXTGoal 5 First touch valueThe total First touch value for Goal 5googleanalytics
goal5_last_touch_conversionsTEXTGoal 5 Last touch CompletionsThe total number of Last touch completions for Goal 5.googleanalytics
goal5_last_touch_revenueTEXTGoal 5 Last touch valueThe total Last touch value for Goal 5googleanalytics
goal5_linear_touch_conversionsTEXTGoal 5 Linear touch CompletionsThe total number of Linear touch completions for Goal 5.googleanalytics
goal5_linear_touch_revenueTEXTGoal 5 Linear touch valueThe total Linear touch value for Goal 5googleanalytics
goal5completionsNUMERICGoal 5 CompletionsThe total number of completions for Goal 5.googleanalytics
goal5valueNUMERICGoal 5 ValueThe total numeric value for Goal 5.googleanalytics
goal6_data_driven_conversionsTEXTGoal 6 Data driven CompletionsThe total number of Data driven completions for Goal 6.googleanalytics
goal6_data_driven_revenueTEXTGoal 6 Data driven valueThe total Data driven value for Goal 6googleanalytics
goal6_first_touch_conversionsTEXTGoal 6 First touch CompletionsThe total number of First touch completions for Goal 6.googleanalytics
goal6_first_touch_revenueTEXTGoal 6 First touch valueThe total First touch value for Goal 6googleanalytics
goal6_last_touch_conversionsTEXTGoal 6 Last touch CompletionsThe total number of Last touch completions for Goal 6.googleanalytics
goal6_last_touch_revenueTEXTGoal 6 Last touch valueThe total Last touch value for Goal 6googleanalytics
goal6_linear_touch_conversionsTEXTGoal 6 Linear touch CompletionsThe total number of Linear touch completions for Goal 6.googleanalytics
goal6_linear_touch_revenueTEXTGoal 6 Linear touch valueThe total Linear touch value for Goal 6googleanalytics
goal6completionsNUMERICGoal 6 CompletionsThe total number of completions for Goal 6.googleanalytics
goal6valueNUMERICGoal 6 ValueThe total numeric value for Goal 6.googleanalytics
goal7_data_driven_conversionsTEXTGoal 7 Data driven CompletionsThe total number of Data driven completions for Goal 7.googleanalytics
goal7_data_driven_revenueTEXTGoal 7 Data driven valueThe total Data driven value for Goal 7googleanalytics
goal7_first_touch_conversionsTEXTGoal 7 First touch CompletionsThe total number of First touch completions for Goal 7.googleanalytics
goal7_first_touch_revenueTEXTGoal 7 First touch valueThe total First touch value for Goal 7googleanalytics
goal7_last_touch_conversionsTEXTGoal 7 Last touch CompletionsThe total number of Last touch completions for Goal 7.googleanalytics
goal7_last_touch_revenueTEXTGoal 7 Last touch valueThe total Last touch value for Goal 7googleanalytics
goal7_linear_touch_conversionsTEXTGoal 7 Linear touch CompletionsThe total number of Linear touch completions for Goal 7.googleanalytics
goal7_linear_touch_revenueTEXTGoal 7 Linear touch valueThe total Linear touch value for Goal 7googleanalytics
goal7completionsNUMERICGoal 7 CompletionsThe total number of completions for Goal 7.googleanalytics
goal7valueNUMERICGoal 7 ValueThe total numeric value for Goal 7.googleanalytics
goal8_data_driven_conversionsTEXTGoal 8 Data driven CompletionsThe total number of Data driven completions for Goal 8.googleanalytics
goal8_data_driven_revenueTEXTGoal 8 Data driven valueThe total Data driven value for Goal 8googleanalytics
goal8_first_touch_conversionsTEXTGoal 8 First touch CompletionsThe total number of First touch completions for Goal 8.googleanalytics
goal8_first_touch_revenueTEXTGoal 8 First touch valueThe total First touch value for Goal 8googleanalytics
goal8_last_touch_conversionsTEXTGoal 8 Last touch CompletionsThe total number of Last touch completions for Goal 8.googleanalytics
goal8_last_touch_revenueTEXTGoal 8 Last touch valueThe total Last touch value for Goal 8googleanalytics
goal8_linear_touch_conversionsTEXTGoal 8 Linear touch CompletionsThe total number of Linear touch completions for Goal 8.googleanalytics
goal8_linear_touch_revenueTEXTGoal 8 Linear touch valueThe total Linear touch value for Goal 8googleanalytics
goal8completionsNUMERICGoal 8 CompletionsThe total number of completions for Goal 8.googleanalytics
goal8valueNUMERICGoal 8 ValueThe total numeric value for Goal 8.googleanalytics
goal9_data_driven_conversionsTEXTGoal 9 Data driven CompletionsThe total number of Data driven completions for Goal 9.googleanalytics
goal9_data_driven_revenueTEXTGoal 9 Data driven valueThe total Data driven value for Goal 9googleanalytics
goal9_first_touch_conversionsTEXTGoal 9 First touch CompletionsThe total number of First touch completions for Goal 9.googleanalytics
goal9_first_touch_revenueTEXTGoal 9 First touch valueThe total First touch value for Goal 9googleanalytics
goal9_last_touch_conversionsTEXTGoal 9 Last touch CompletionsThe total number of Last touch completions for Goal 9.googleanalytics
goal9_last_touch_revenueTEXTGoal 9 Last touch valueThe total Last touch value for Goal 9googleanalytics
goal9_linear_touch_conversionsTEXTGoal 9 Linear touch CompletionsThe total number of Linear touch completions for Goal 9.googleanalytics
goal9_linear_touch_revenueTEXTGoal 9 Linear touch valueThe total Linear touch value for Goal 9googleanalytics
goal9completionsNUMERICGoal 9 CompletionsThe total number of completions for Goal 9.googleanalytics
goal9valueNUMERICGoal 9 ValueThe total numeric value for Goal 9.googleanalytics
goalabandonrateallNUMERICTotal Abandonment RateGoal abandonment rate.googleanalytics
goalabandonsallNUMERICAbandoned FunnelsThe overall number of times users started goals without actually completing them.googleanalytics
goalcompletionlocationTEXTGoal Completion LocationThe page path or screen name that matched any destination type goal completion.googleanalytics
goalcompletionsallNUMERICGoal CompletionsTotal number of completions for all goals defined in the profile.googleanalytics
goalconversionrateallNUMERICGoal Conversion RateThe percentage of sessions which resulted in a conversion to at least one of the goals.googleanalytics
goalpreviousstep1TEXTGoal Previous Step - 1The page path or screen name that matched any destination type goal, one step prior to the goal completion location.googleanalytics
goalpreviousstep2TEXTGoal Previous Step - 2The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.googleanalytics
goalpreviousstep3TEXTGoal Previous Step - 3The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.googleanalytics
goalstartsallNUMERICGoal StartsTotal number of starts for all goals defined in the profile.googleanalytics
goalvalueallNUMERICGoal ValueTotal numeric value for all goals defined in the profile.googleanalytics
goalvalueallpersearchNUMERICPer Search Goal ValueThe average goal value of a search.googleanalytics
goalvaluepersessionNUMERICPer Session Goal ValueThe average goal value of a session.googleanalytics
goalvaluepervisitNUMERICPer Session Goal Value (deprecated)The average goal value of a session.googleanalytics
hassocialsourcereferralTEXTSocial Source ReferralA boolean, either Yes or No, indicates whether sessions to the property are from a social source.googleanalytics
hitsNUMERICHitsTotal number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.googleanalytics
hostnameTEXTHostnameThe hostname from which the tracking request was made.googleanalytics
searchconsole
hourTEXTHourA two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)googleanalytics
google_ads
adform
impressionsNUMERICImpressionsTotal number of campaign impressions.googleanalytics
facebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
instagram
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
searchconsole
snapchat
taboola
tiktok
twitter
interestaffinitycategoryTEXTAffinity Category (reach)Indicates that users are more likely to be interested in learning about the specified category.googleanalytics
interestinmarketcategoryTEXTIn-Market SegmentIndicates that users are more likely to be ready to purchase products or services in the specified category.googleanalytics
interestothercategoryTEXTOther CategoryIndicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.googleanalytics
internalpromotionclicksNUMERICInternal Promotion ClicksThe number of clicks on an internal promotion (Enhanced Ecommerce).googleanalytics
internalpromotioncreativeTEXTInternal Promotion CreativeThe creative content designed for a promotion (Enhanced Ecommerce).googleanalytics
internalpromotionctrNUMERICInternal Promotion CTRThe rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).googleanalytics
internalpromotionidTEXTInternal Promotion IDThe ID of the promotion (Enhanced Ecommerce).googleanalytics
internalpromotionnameTEXTInternal Promotion NameThe name of the promotion (Enhanced Ecommerce).googleanalytics
internalpromotionpositionTEXTInternal Promotion PositionThe position of the promotion on the web page or application screen (Enhanced Ecommerce).googleanalytics
internalpromotionviewsNUMERICInternal Promotion ViewsThe number of views of an internal promotion (Enhanced Ecommerce).googleanalytics
isoweekTEXTISO Week of the YearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.googleanalytics
isoyearTEXTISO YearThe ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.googleanalytics
isoyearisoweekTEXTISO Week of ISO YearCombined values of ga:isoYear and ga:isoWeek.googleanalytics
istrueviewvideoadTEXTTrueView Video AdA boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.googleanalytics
itemquantityNUMERICQuantityTotal number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.googleanalytics
itemrevenueNUMERICProduct RevenueThe total revenue from purchased product items.googleanalytics
itemsperpurchaseNUMERICAvg. QTYThe average quantity of this item (or group of items) sold per purchase.googleanalytics
javaenabledTEXTJava SupportA boolean, either Yes or No, indicating whether Java is enabled in users' browsers.googleanalytics
keywordTEXTKeywordFor manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).googleanalytics
facebook
apple_search_ads
bing
landingpagepathTEXTLanding PageThe first page in users' sessions, or the landing page.googleanalytics
languageTEXTLanguageThe language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.googleanalytics
tiktok
last_touch_conversionsNUMERICLast touch conversions (All goals)The total last touch conversions for all goals.googleanalytics
last_touch_revenueNUMERICLast touch revenueThe total last touch revenue.googleanalytics
latitudeTEXTLatitudeThe approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.googleanalytics
klaviyo
linear_touch_conversionsNUMERICLinear touch conversions (All goals)The total linear touch conversions for all goals.googleanalytics
linear_touch_revenueNUMERICLinear touch revenueThe total linear touch revenue.googleanalytics
localitemrevenueNUMERICLocal Product RevenueProduct revenue in local currency.googleanalytics
localproductrefundamountNUMERICLocal Product Refund AmountRefund amount in local currency for a given product (Enhanced Ecommerce).googleanalytics
localrefundamountNUMERICLocal Refund AmountTotal refund amount in local currency for the transaction (Enhanced Ecommerce).googleanalytics
localtransactionrevenueNUMERICLocal RevenueTransaction revenue in local currency.googleanalytics
localtransactionshippingNUMERICLocal ShippingTransaction shipping cost in local currency.googleanalytics
localtransactiontaxNUMERICLocal TaxTransaction tax in local currency.googleanalytics
longitudeTEXTLongitudeThe approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.googleanalytics
klaviyo
mediumTEXTMediumThe type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).googleanalytics
googleanalytics4
metroTEXTMetroThe Designated Market Area (DMA) from where traffic arrived.googleanalytics
metroidTEXTMetro IdThe three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.googleanalytics
minuteTEXTMinuteReturns the minutes, between 00 and 59, in the hour.googleanalytics
mobiledevicebrandingTEXTMobile Device BrandingMobile manufacturer or branded name.googleanalytics
mobiledeviceinfoTEXTMobile Device InfoThe branding, model, and marketing name used to identify the mobile device.googleanalytics
mobiledevicemarketingnameTEXTMobile Device Marketing NameThe marketing name used for the mobile device.googleanalytics
mobiledevicemodelTEXTMobile Device ModelMobile device model.googleanalytics
mobileinputselectorTEXTMobile Input SelectorSelector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.googleanalytics
monthTEXTMonth of the yearMonth of the session, a two digit integer from 01 to 12.googleanalytics
google_ads
networkdomainTEXTNetwork DomainThe domain name of users' ISP, derived from the domain name registered to the ISP's IP address.googleanalytics
networklocationTEXTService ProviderThe names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.googleanalytics
newusersNUMERICNew UsersThe number of sessions marked as a user's first sessions.googleanalytics
newvisitsNUMERICNew Users (deprecated)The number of sessions marked as a user's first sessions.googleanalytics
nthdayTEXTDay IndexThe index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.googleanalytics
nthhourTEXTHour IndexThe index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.googleanalytics
nthminuteTEXTMinute IndexThe index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.googleanalytics
nthmonthTEXTMonth IndexThe index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.googleanalytics
nthweekTEXTWeek IndexThe index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.googleanalytics
operatingsystemTEXTOperating SystemUsers' operating system, for example, Windows, Linux, Macintosh, or iOS.googleanalytics
operatingsystemversionTEXTOperating System VersionThe version of users' operating system, i.e., XP for Windows, PPC for Macintosh.googleanalytics
ordercouponcodeTEXTOrder Coupon CodeCode for the order-level coupon (Enhanced Ecommerce).googleanalytics
organicsearchesNUMERICOrganic SearchesThe number of organic searches happened in a session. This metric is search engine agnostic.googleanalytics
pagedepthTEXTPage DepthThe number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.googleanalytics
pagedownloadtimeNUMERICPage Download Time (ms)The total time (in milliseconds) to download this page among all samples.googleanalytics
pageloadsampleNUMERICPage Load SampleThe sample set (or count) of pageviews used to calculate the average page load time.googleanalytics
pageloadtimeNUMERICPage Load Time (ms)Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.googleanalytics
pagepathTEXTPage PathA page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.googleanalytics
searchconsole
pagepathlevel1TEXTPage path level 1This dimension rolls up all the page paths in the first hierarchical level in pagePath.googleanalytics
pagepathlevel2TEXTPage path level 2This dimension rolls up all the page paths in the second hierarchical level in pagePath.googleanalytics
pagepathlevel3TEXTPage path level 3This dimension rolls up all the page paths in the third hierarchical level in pagePath.googleanalytics
pagepathlevel4TEXTPage path level 4This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.googleanalytics
pagetitleTEXTPage TitleThe page's title. Multiple pages might have the same page title.googleanalytics
pagevalueNUMERICPage ValueThe average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.googleanalytics
pageviewsNUMERICPageviewsThe total number of pageviews for the property.googleanalytics
pageviewspersessionNUMERICPages / SessionThe average number of pages viewed during a session, including repeated views of a single page.googleanalytics
pageviewspervisitNUMERICPages / Session (deprecated)The average number of pages viewed during a session, including repeated views of a single page.googleanalytics
percentnewsessionsNUMERIC% New SessionsThe percentage of sessions by users who had never visited the property before.googleanalytics
percentnewvisitsNUMERIC% New Sessions (deprecated)The percentage of sessions by users who had never visited the property before.googleanalytics
percentsearchrefinementsNUMERIC% Search RefinementsThe percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.googleanalytics
percentsessionswithsearchNUMERIC% Sessions with SearchThe percentage of sessions with search.googleanalytics
percentvisitswithsearchNUMERIC% Sessions with Search (deprecated)The percentage of sessions with search.googleanalytics
previouspagepathTEXTPrevious Page PathA page visited before another page on the same property, typically used with the pagePath dimension.googleanalytics
productaddstocartNUMERICProduct Adds To CartNumber of times the product was added to the shopping cart (Enhanced Ecommerce).googleanalytics
productcategoryTEXTProduct CategoryAny product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.googleanalytics
productcheckoutsNUMERICProduct CheckoutsNumber of times the product was included in the check-out process (Enhanced Ecommerce).googleanalytics
productdetailviewsNUMERICProduct Detail ViewsNumber of times users viewed the product-detail page (Enhanced Ecommerce).googleanalytics
productlistclicksNUMERICProduct List ClicksNumber of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).googleanalytics
productlistctrNUMERICProduct List CTRThe rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).googleanalytics
productlistviewsNUMERICProduct List ViewsNumber of times the product appeared in a product list (Enhanced Ecommerce).googleanalytics
productnameTEXTProductThe product name, supplied by the ecommerce tracking application, for purchased items.googleanalytics
productrefundamountNUMERICProduct Refund AmountTotal refund amount associated with the product (Enhanced Ecommerce).googleanalytics
productrefundsNUMERICProduct RefundsNumber of times a refund was issued for the product (Enhanced Ecommerce).googleanalytics
productremovesfromcartNUMERICProduct Removes From CartNumber of times the product was removed from the shopping cart (Enhanced Ecommerce).googleanalytics
productrevenueperpurchaseNUMERICProduct Revenue per PurchaseAverage product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).googleanalytics
productskuTEXTProduct SKUThe product SKU, defined in the ecommerce tracking application, for purchased items.googleanalytics
profileidTEXTGoogle Analytics view (profile) ID (alias)Alias for Google Analytics view (profile) IDgoogleanalytics
amazon_ads
cm360
profilenameTEXTGoogle Analytics view (profile) name (alias)Alias for Google Analytics view (profile) namegoogleanalytics
cm360
quantityaddedtocartNUMERICQuantity Added To CartNumber of product units added to the shopping cart (Enhanced Ecommerce).googleanalytics
quantitycheckedoutNUMERICQuantity Checked OutNumber of product units included in check out (Enhanced Ecommerce).googleanalytics
quantityrefundedNUMERICQuantity RefundedNumber of product units refunded (Enhanced Ecommerce).googleanalytics
quantityremovedfromcartNUMERICQuantity Removed From CartNumber of product units removed from a shopping cart (Enhanced Ecommerce).googleanalytics
redirectiontimeNUMERICRedirection Time (ms)The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.googleanalytics
referralpathTEXTReferral PathThe path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.googleanalytics
refundamountNUMERICRefund AmountCurrency amount refunded for a transaction (Enhanced Ecommerce).googleanalytics
regionTEXTRegionUsers' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.googleanalytics
facebook
awin
google_ad_manager
klaviyo
regionidTEXTRegion IDUsers' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.googleanalytics
regionisocodeTEXTRegion ISO CodeUsers' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.googleanalytics
revenueperitemNUMERICAvg. PriceThe average revenue per item.googleanalytics
revenuepertransactionNUMERICAvg. Order ValueThe average revenue of an ecommerce transaction.googleanalytics
revenueperuserNUMERICRevenue per UserThe total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.googleanalytics
roasNUMERICROASReturn On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.googleanalytics
amazon_ads
outbrain
pinterest
rtbhouse
taboola
rpcNUMERICRPCRPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.googleanalytics
screencolorsTEXTScreen ColorsThe color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.googleanalytics
screenresolutionTEXTScreen ResolutionResolution of users' screens, for example, 1024x738.googleanalytics
searchdepthNUMERICSearch DepthThe total number of subsequent page views made after a use of the site's internal search feature.googleanalytics
searchdestinationpageTEXTDestination PageThe page users immediately visited after performing an internal search on the site. This is usually the search results page.googleanalytics
searchdurationNUMERICTime after SearchThe session duration when the site's internal search feature is used.googleanalytics
searchexitrateNUMERIC% Search ExitsThe percentage of searches that resulted in an immediate exit from the property.googleanalytics
searchexitsNUMERICSearch ExitsThe number of exits on the site that occurred following a search result from the site's internal search feature.googleanalytics
searchgoalconversionrateallNUMERICSite Search Goal Conversion RateThe percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.googleanalytics
searchrefinementsNUMERICSearch RefinementsThe total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.googleanalytics
searchresultviewsNUMERICResults PageviewsThe number of times a search result page was viewed.googleanalytics
searchsessionsNUMERICSessions with SearchThe total number of sessions that included an internal search.googleanalytics
searchuniquesNUMERICTotal Unique SearchesTotal number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.googleanalytics
searchusedTEXTSite Search StatusA boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.googleanalytics
searchvisitsNUMERICSessions with Search (deprecated)The total number of sessions that included an internal search.googleanalytics
secondpagepathTEXTSecond PageThe second page in users' sessions.googleanalytics
serverconnectiontimeNUMERICServer Connection Time (ms)Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.googleanalytics
serverresponsetimeNUMERICServer Response Time (ms)The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.googleanalytics
sessioncountTEXTCount of SessionsThe session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics
sessiondurationNUMERICSession DurationTotal duration (in seconds) of users' sessions.googleanalytics
sessiondurationbucketTEXTThe Length of SessionThe length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics
sessionsNUMERICSessionsThe total number of sessions.googleanalytics
appsflyer
googleanalytics4
sessionsperuserNUMERICNumber of Sessions per UserThe total number of sessions divided by the total number of users.googleanalytics
sessionstotransactionTEXTSessions to TransactionThe number of sessions between users' purchases and the related campaigns that lead to the purchases.googleanalytics
sessionswitheventNUMERICSessions with EventThe total number of sessions with events.googleanalytics
shoppingstageTEXTShopping StageVarious stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).googleanalytics
socialnetworkTEXTSocial NetworkThe social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.googleanalytics
sourceTEXTSourceThe source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).googleanalytics
google_ads
appsflyer
cm360
googleanalytics4
twitter_organic
sourcemediumTEXTSource / MediumCombined values of ga:source and ga:medium.googleanalytics
speedmetricssampleNUMERICSpeed Metrics SampleThe sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.googleanalytics
subcontinentTEXTSub ContinentUsers' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.googleanalytics
subcontinentcodeTEXTSub Continent CodeUsers' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.googleanalytics
timeonpageNUMERICTime on PageTime (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.googleanalytics
totaleventsNUMERICTotal EventsThe total number of events for the profile, across all categories.googleanalytics
totalpublisherclicksNUMERICPublisher ClicksThe number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.googleanalytics
totalpublishercoverageNUMERICPublisher CoverageCoverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100googleanalytics
totalpublisherctrNUMERICPublisher CTRThe percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.googleanalytics
totalpublisherecpmNUMERICPublisher eCPMThe effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.googleanalytics
totalpublisherimpressionsNUMERICPublisher ImpressionsAn ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.googleanalytics
totalpublisherimpressionspersessionNUMERICPublisher Impressions / SessionThe ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).googleanalytics
totalpublishermonetizedpageviewsNUMERICPublisher Monetized PageviewsThis measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.googleanalytics
totalpublisherrevenueNUMERICPublisher RevenueThe total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.googleanalytics
totalpublisherrevenueper1000sessionsNUMERICPublisher Revenue / 1000 SessionsThe total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.googleanalytics
totalpublisherviewableimpressionspercentNUMERICPublisher Viewable Impressions %The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.googleanalytics
totalrefundsNUMERICRefundsNumber of refunds that have been issued (Enhanced Ecommerce).googleanalytics
totalvalueNUMERICTotal ValueTotal value for the property (including total revenue and total goal value).googleanalytics
transactionidTEXTTransaction IDThe transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.googleanalytics
googleanalytics4
stripe
transactionrevenueNUMERICTransaction RevenueThe total sale revenue (excluding shipping and tax) of the transaction.googleanalytics
google_ads
appsflyer
awin
bing
criteo
googleanalytics4
linkedin
pinterest
snapchat
transactionrevenuepersessionNUMERICPer Session ValueAverage transaction revenue for a session.googleanalytics
transactionrevenuepervisitNUMERICPer Session Value (deprecated)Average transaction revenue for a session.googleanalytics
transactionsNUMERICTransactionsThe total number of transactions.googleanalytics
google_ads
appsflyer
awin
criteo
googleanalytics4
linkedin
pinterest
snapchat
transactionshippingNUMERICShippingThe total cost of shipping.googleanalytics
transactionspersessionNUMERICEcommerce Conversion RateThe average number of transactions in a session.googleanalytics
transactionsperuserNUMERICTransactions per UserTotal number of transactions divided by total number of users.googleanalytics
transactionspervisitNUMERICEcommerce Conversion Rate (deprecated)The average number of transactions in a session.googleanalytics
transactiontaxNUMERICTaxTotal tax for the transaction.googleanalytics
uniquedimensioncombinationsNUMERICUnique Dimension CombinationsUnique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.googleanalytics
uniqueeventsNUMERICUnique EventsThe number of unique events. Events in different sessions are counted as separate events.googleanalytics
uniquepageviewsNUMERICUnique PageviewsUnique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.googleanalytics
uniquepurchasesNUMERICUnique PurchasesThe number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.googleanalytics
useragebracketTEXTAgeAge bracket of users.googleanalytics
userbucketTEXTUser BucketRandomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.googleanalytics
userdefinedvalueTEXTUser Defined ValueThe value provided when defining custom user segments for the property.googleanalytics
usersNUMERICUsersThe total number of users for the requested time period.googleanalytics
usertypeTEXTUser TypeA boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics
viewidTEXTGoogle Analytics view (profile) IDGoogle Analytics view (profile) IDgoogleanalytics
viewnameTEXTGoogle Analytics view (profile) nameGoogle Analytics view (profile) namegoogleanalytics
visitbouncerateNUMERICBounce Rate (deprecated)The percentage of single-page session (i.e., session in which the person left the property from the first page).googleanalytics
visitcountTEXTCount of Sessions (deprecated)The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.googleanalytics
visitlengthTEXTSession Duration (deprecated)The length (returned as a string) of a session measured in seconds and reported in second increments.googleanalytics
visitoragebracketTEXTAge (deprecated)Age bracket of users.googleanalytics
visitorgenderTEXTGender (deprecated)Gender of users.googleanalytics
visitorsNUMERICUsers (deprecated)The total number of users for the requested time period.googleanalytics
adform
visitortypeTEXTUser Type (deprecated)A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.googleanalytics
visitsNUMERICSessions (deprecated)The total number of sessions.googleanalytics
adform
visitswitheventNUMERICSessions with Event (deprecated)The total number of sessions with events.googleanalytics
weekTEXTWeek of the YearThe week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.googleanalytics
google_ads
yearTEXTYearThe year of the session, a four-digit year from 2005 to the current year.googleanalytics
google_ads
yearmonthTEXTMonth of YearCombined values of ga:year and ga:month.googleanalytics
yearweekTEXTWeek of YearCombined values of ga:year and ga:week.googleanalytics
account_currencyTEXTAccount currencyCurrency that is used by your ad account. (duplicate)facebook
accountidTEXTAccount ID (Duplicate)The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. (duplicate)facebook
google_ads
cm360
linkedin
action_values_add_payment_infoNUMERICAdds of Payment Info Conversion ValueThe total value of adds of payment info tracked with the conversions objective.facebook
action_values_add_to_cartNUMERICAdds to Cart Conversion ValueThe total value of adds to cart tracked with the conversions objective.facebook
action_values_add_to_wishlistNUMERICAdds to Wishlist Conversion ValueThe total value of adds to wishlist tracked with the conversions objective.facebook
action_values_app_custom_event_fb_mobile_add_to_cartNUMERICAction Values App Custom Event.Fb Mobile Add To Cartfacebook
action_values_app_custom_event_fb_mobile_add_to_wishlistNUMERICAction Values App Custom Event.Fb Mobile Add To Wishlistfacebook
action_values_app_custom_event_fb_mobile_content_viewNUMERICAction Values App Custom Event.Fb Mobile Content Viewfacebook
action_values_app_custom_event_fb_mobile_initiated_checkoutNUMERICAction Values App Custom Event.Fb Mobile Initiated Checkoutfacebook
action_values_app_custom_event_fb_mobile_purchaseNUMERICAction Values App Custom Event.Fb Mobile Purchasefacebook
action_values_app_custom_event_otherNUMERICAction Values App Custom Event.Otherfacebook
action_values_complete_registrationNUMERICRegistrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook
action_values_initiate_checkoutNUMERICCheckouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook
action_values_leadNUMERICLeads Conversion ValueThe total value of leads tracked with the conversions objective.facebook
action_values_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment Info Conversion ValueThe total value of website adds of payment info conversions.facebook
action_values_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to Cart Conversion ValueThe total value of website add to cart conversions.facebook
action_values_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to Wishlist Conversion ValueThe total value of all website add to wishlist conversions.facebook
action_values_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations Completed Conversion ValueThe value of complete registration events tracked by the pixel on your website and attributed to your ads.facebook
action_values_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts Initiated Conversion ValueThe total value of website checkout initiated conversions.facebook
action_values_offsite_conversion_fb_pixel_leadNUMERICWebsite Leads Conversion ValueThe total value of website leads conversions.facebook
action_values_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchases Conversion ValueThe total value of website purchase conversions.facebook
action_values_offsite_conversion_fb_pixel_searchNUMERICWebsite Searches Conversion ValueThe total value of website searches conversions.facebook
action_values_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content Views Conversion ValueThe total value of website content views conversions.facebook
action_values_omni_add_to_cartNUMERICOmni Adds to Cart Conversion ValueThe total value of omni adds to cart tracked with the conversions objective.facebook
action_values_omni_complete_registrationNUMERICOmni Registrations Completed Conversion ValueThe total value of registrations completed tracked with the conversions objective.facebook
action_values_omni_customNUMERICAction Values Omni Customfacebook
action_values_omni_initiated_checkoutNUMERICOmni Checkouts Initiated Conversion ValueThe total value of checkouts initiated tracked with the conversions objective.facebook
action_values_omni_purchaseNUMERICPurchases Conversion ValueThe total value of purchases tracked with the conversions objective.facebook
action_values_omni_searchNUMERICOmni Searches Conversion ValueThe total value of search conversions.facebook
action_values_omni_spend_creditsNUMERICCredit Spends Conversion ValueThe total value of spend credits conversions.facebook
action_values_omni_view_contentNUMERICContent Views Conversion ValueThe total value of content views tracked with the conversions objective.facebook
action_values_onsite_conversion_purchaseNUMERICAction Values Onsite Conversion.Purchasefacebook
action_values_onsite_web_add_to_cartNUMERICAction Values Onsite Web Add To Cartfacebook
action_values_onsite_web_app_add_to_cartNUMERICAction Values Onsite Web App Add To Cartfacebook
action_values_onsite_web_app_purchaseNUMERICAction Values Onsite Web App Purchasefacebook
action_values_onsite_web_purchaseNUMERICAction Values Onsite Web Purchasefacebook
action_values_purchaseNUMERICAction Values Purchasefacebook
action_values_searchNUMERICSearches Conversion ValueThe total value of search conversions.facebook
actions_add_payment_infoNUMERICAdds of Payment InfoThe number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_add_to_cartNUMERICAdds to CartThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_add_to_wishlistNUMERICAdds to WishlistThe number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_app_custom_event_fb_mobile_activate_appNUMERICMobile App ActivactionsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_app_custom_event_fb_mobile_add_payment_infoNUMERICActions App Custom Event.Fb Mobile Add Payment Infofacebook
actions_app_custom_event_fb_mobile_add_to_cartNUMERICActions App Custom Event.Fb Mobile Add To Cartfacebook
actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICActions App Custom Event.Fb Mobile Add To Wishlistfacebook
actions_app_custom_event_fb_mobile_complete_registrationNUMERICMobile App Registrations CompletedThe number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook
actions_app_custom_event_fb_mobile_content_viewNUMERICMobile Content ViewsThe number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook
actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICActions App Custom Event.Fb Mobile Initiated Checkoutfacebook
actions_app_custom_event_fb_mobile_level_achievedNUMERICMobile App Levels CompletedThe number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook
actions_app_custom_event_fb_mobile_purchaseNUMERICActions App Custom Event.Fb Mobile Purchasefacebook
actions_app_custom_event_fb_mobile_searchNUMERICActions App Custom Event.Fb Mobile Searchfacebook
actions_app_custom_event_fb_mobile_tutorial_completionNUMERICActions App Custom Event.Fb Mobile Tutorial Completionfacebook
actions_app_custom_event_otherNUMERICMobile App - Otherfacebook
actions_checkinNUMERICCheck-InsThe number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
actions_commentNUMERICPost CommentsThe number of comments on your ads.facebook
actions_complete_registrationNUMERICRegistrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_initiate_checkoutNUMERICCheckouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_landing_page_viewNUMERICLanding Page ViewsThe number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook
actions_leadNUMERICLeadsThe number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
actions_likeNUMERICPage LikesThe number of likes of your Facebook Page attributed to your ads.facebook
actions_link_clickNUMERICActions Link ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook
actions_mobile_app_installNUMERICMobile App InstallsThe number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICWebsite Adds of Payment InfoThe number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_add_to_cartNUMERICWebsite Adds to CartThe number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICWebsite Adds to WishlistThe number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_complete_registrationNUMERICWebsite Registrations CompletedThe number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_customNUMERICCustom EventsThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICWebsite Checkouts InitiatedThe number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_leadNUMERICWebsite LeadsThe number of lead events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_purchaseNUMERICWebsite PurchasesThe number of purchase events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_searchNUMERICWebsite SearchesThe number of search events tracked by the pixel on your website and attributed to your ads.facebook
actions_offsite_conversion_fb_pixel_view_contentNUMERICWebsite Content ViewsThe number of view content events tracked by the pixel on your website and attributed to your ads.facebook
actions_omni_achievement_unlockedNUMERICAchievements UnlockedThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_activate_appNUMERICApp ActivationsThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_add_to_cartNUMERICOmni Adds to CartThe number of add to cart omni events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_app_installNUMERICApp InstallsThe number of app installs that were recorded as app events and attributed to your ads.facebook
actions_omni_complete_registrationNUMERICOmni Registrations CompletedThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_customNUMERICActions Omni Customfacebook
actions_omni_initiated_checkoutNUMERICOmni checkouts InitiatedThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_level_achievedNUMERICLevels AchievedThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_purchaseNUMERICPurchasesThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_rateNUMERICRatings SubmittedThe number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_searchNUMERICOmni SearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_spend_creditsNUMERICCredit SpendsThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook
actions_omni_tutorial_completionNUMERICTutorials CompletedThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_omni_view_contentNUMERICOmni Content ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_onsite_conversion_flow_completeNUMERICOn-Facebook Workflow CompletionsThe number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
actions_onsite_conversion_lead_groupedNUMERICOn-Facebook Leads GroupedThe number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook
actions_onsite_conversion_messaging_blockNUMERICBlocked Messaging ConnectionsThe number of times that people blocked a messaging connection with your business, attributed to your ads.facebook
actions_onsite_conversion_messaging_conversation_started_7dNUMERICNew Messaging ConnectionsThe number of people your business added as messaging connections, attributed to your ads.facebook
actions_onsite_conversion_post_saveNUMERICPost SavesThe total number of times your ad has been saved.facebook
actions_onsite_conversion_purchaseNUMERICOn-Facebook PurchasesThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
actions_onsite_web_add_to_cartNUMERICActions Onsite Web Add To Cartfacebook
actions_onsite_web_app_add_to_cartNUMERICActions Onsite Web App Add To Cartfacebook
actions_onsite_web_app_purchaseNUMERICActions Onsite Web App Purchasefacebook
actions_onsite_web_purchaseNUMERICActions Onsite Web Purchasefacebook
actions_page_engagementNUMERICPage EngagementThe total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook
actions_photo_viewNUMERICPhoto ViewsThe number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
actions_postNUMERICPost SharesThe number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook
actions_post_engagementNUMERICPost EngagementThe total number of actions that people take involving your ads.facebook
actions_post_reactionNUMERICPost ReactionsThe number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook
actions_rsvpNUMERICEvent ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
actions_searchNUMERICSearchesThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actions_video_viewNUMERIC3-Second Video PlaysThe number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook
actions_view_contentNUMERICContent ViewsThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
actor_idTEXTFacebook Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook
ad_format_assetTEXTID of ad format assetThe ID of the ad format asset involved in impression, click, or action.facebook
ad_idTEXTAd IDUnique ID of the ad being viewed in reportingfacebook
google_ads
appsflyer
cm360
pinterest
tiktok
ad_nameTEXTAd NameThe name of the ad being viewed in reportingfacebook
google_ads
cm360
linkedin
snapchat
tiktok
twitter
adgroupidTEXTAd Set ID (duplicate)The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads. (duplicate)facebook
adidTEXTAd ID (duplicate)Unique ID of the ad being viewed in reporting (duplicate)facebook
adnetwork_conversionsNUMERICAd Network ConversionsThe Ad Network Reported Conversionsfacebook
google_ads
adroll
amazon_ads
awin
bing
criteo
linkedin
outbrain
pinterest
snapchat
taboola
adnetwork_revenueNUMERICAd Network RevenueThe Ad Network Reported Revenuefacebook
google_ads
adroll
amazon_ads
awin
bing
criteo
linkedin
outbrain
pinterest
snapchat
taboola
adset_bid_strategyTEXTAdSet Bid StrategyLowest cost is one of Facebook’s bid strategy options, meaning it tells us how to bid in the ad auction.facebook
adset_daily_budgetNUMERICAdSet Daily BudgetThe daily budget of the set defined in your account currency.facebook
adset_destination_typeTEXTAdSet Destination TypeDestination of ads in this Ad Set. Options include - Website, App, Messenger, INSTAGRAM_DIRECT.facebook
adset_end_timeDATEAdSet End TimeEnd time, in UTC UNIX timestampfacebook
adset_idTEXTAd Set IDThe unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook
adset_lifetime_budgetNUMERICAdSet Lifetime BudgetThe lifetime budget of the set defined in your account currency.facebook
adset_nameTEXTAd Set NameThe name the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. This column does not apply to campaigns, only ad sets and ads.facebook
adset_start_timeDATEAdSet Start TimeStart time, in UTC UNIX timestampfacebook
ageTEXTAge RangeThe age range of the people you've reached.facebook
tiktok
body_assetTEXTID of body assetThe ID of the body asset involved in impression, click or action.facebook
buying_typeTEXTBuying TypeThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. This column does not apply to ad sets or ads, only campaigns.facebook
call_to_action_assetTEXTID of call to action assetThe ID of the call to action asset involved in impression, click, or action.facebook
campaign_bid_strategyTEXTCampaign Bid StrategyBid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying typefacebook
campaign_budget_remainingNUMERICCampaign Budget RemainingRemaining budgetfacebook
campaign_buying_typeTEXTCampaign Buying t ypeBuying type, possible values are - AUCTION default; - RESERVED for reach and frequency ads.facebook
campaign_created_timeDATECampaign Created TimeMerging of start_times for the ad sets belonging to this campaign.facebook
campaign_daily_budgetNUMERICCampaign Daily BudgetDaily budget of this campaign. All adsets under this campaign will share this budget.facebook
campaign_idTEXTCampaign IDThe unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.facebook
google_ads
adform
apple_search_ads
appsflyer
bing
dv360
klaviyo
linkedin
mailchimp
outbrain
pinterest
salesforce
taboola
tiktok
campaign_lifetime_budgetNUMERICCampaign Lifetime BudgetThe lifetime budget of the campaign.facebook
campaign_objectiveTEXTCampaign ObjectiveCampaign's objective. If it is specified the API will validate that any ads created under the campaign match that objective.facebook
campaign_special_ad_categoryTEXTCampaign Special Ad CategoryThe campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.facebook
campaign_spend_capTEXTCampaign Spend CapA spend cap for the campaign, such that it will not spend more than this cap.facebook
campaign_start_timeDATECampaign Start TimeMerging of start_times for the ad sets belonging to this campaign.facebook
campaign_stop_timeDATECampaign Stop TimeMerging of stop_times for the ad sets belonging to this campaign.facebook
campaignidTEXTCampaign ID (duplicate)The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. (duplicate)facebook
amazon_ads
cm360
canvas_avg_view_percentNUMERICInstant Experience View PercentageThe average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook
canvas_avg_view_timeNUMERICInstant Experience View TimeThe average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.facebook
clicksNUMERICClicksThe number of clicks on your ads.facebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
facebook_organic
google_ad_manager
idealo
instagram
klaviyo
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
searchconsole
snapchat
taboola
tiktok
twitter
conversions_contact_mobile_appNUMERICMobile App ContactsMobile App Contactsfacebook
conversions_contact_offlineNUMERICOffline ContactsOffline Contactsfacebook
conversions_contact_totalNUMERICContactsContactsfacebook
conversions_contact_websiteNUMERICWebsite ContactsWebsiteContactsfacebook
conversions_offsite_conversion_fb_pixel_custom_invitee_meeting_scheduledNUMERICAppointments ScheduledNumber of appointments scheduledfacebook
cost_per_action_type_add_payment_infoNUMERICCost per Adds of Payment InfoCost per The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_add_to_cartNUMERICCost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_add_to_wishlistNUMERICCost per Adds to WishlistCost per The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Mobile App ActivactionsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Actions App Custom Event.Fb Mobile Add Payment Infofacebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Actions App Custom Event.Fb Mobile Add To Cartfacebook
cost_per_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
cost_per_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Mobile App Registrations CompletedCost per The number of registrations in your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Mobile Content ViewsCost per The number of content views in your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
cost_per_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Mobile App Levels CompletedCost per The number of levels achieved in your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Actions App Custom Event.Fb Mobile Purchasefacebook
cost_per_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Actions App Custom Event.Fb Mobile Searchfacebook
cost_per_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
cost_per_action_type_app_custom_event_otherNUMERICCost per Mobile App - Otherfacebook
cost_per_action_type_checkinNUMERICCost per Check-InsCost per The number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
cost_per_action_type_commentNUMERICCost per Post CommentsCost per The number of comments on your ads.facebook
cost_per_action_type_complete_registrationNUMERICCost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_initiate_checkoutNUMERICCost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_landing_page_viewNUMERICCost per Landing Page ViewsCost per The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.facebook
cost_per_action_type_leadNUMERICCost per LeadsCost per The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_likeNUMERICCost per Page LikesCost per The number of likes of your Facebook Page attributed to your ads.facebook
cost_per_action_type_link_clickNUMERICCost per Link ClicksCost per The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.facebook
cost_per_action_type_mobile_app_installNUMERICCost per Mobile App InstallsCost per The number of installs of your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Website Adds of Payment InfoCost per The number of add payment info events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Website Adds to CartCost per The number of add to cart events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Website Adds to WishlistCost per The number of add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Website Registrations CompletedCost per The number of complete registration events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_customNUMERICCost per Custom EventsCost per The number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Website Checkouts InitiatedCost per The number of initiate checkout events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Website LeadsCost per The number of lead events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Website PurchasesCost per The number of purchase events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Website SearchesCost per The number of search events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Website Content ViewsCost per The number of view content events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_action_type_omni_achievement_unlockedNUMERICCost per Achievements UnlockedCost per The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_activate_appNUMERICCost per App ActivationsCost per The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_add_to_cartNUMERICOmni Cost per Adds to CartCost per The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_app_installNUMERICCost per App InstallsCost per The number of app installs that were recorded as app events and attributed to your ads.facebook
cost_per_action_type_omni_complete_registrationNUMERICOmni Cost per Registrations CompletedCost per The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_customNUMERICCost per Actions Omni Customfacebook
cost_per_action_type_omni_initiated_checkoutNUMERICOmni Cost per Checkouts InitiatedCost per The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_level_achievedNUMERICCost per Levels AchievedCost per The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_purchaseNUMERICCost per PurchasesCost per The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_rateNUMERICCost per Ratings SubmittedCost per The number of ratings submitted events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_searchNUMERICOmni Cost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_spend_creditsNUMERICCost per Credit SpendsCost per The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.facebook
cost_per_action_type_omni_tutorial_completionNUMERICCost per Tutorials CompletedCost per The number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_omni_view_contentNUMERICOmni Cost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_onsite_conversion_flow_completeNUMERICCost per On-Facebook Workflow CompletionsCost per The number of times a workflow was completed within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
cost_per_action_type_onsite_conversion_lead_groupedNUMERICCost per On-Facebook Leads GroupedCost per The number of leads submitted on Facebook-owned property (including forms and Messenger) and attributed to your ads.facebook
cost_per_action_type_onsite_conversion_messaging_blockNUMERICCost per Blocked Messaging ConnectionsCost per The number of times that people blocked a messaging connection with your business, attributed to your ads.facebook
cost_per_action_type_onsite_conversion_messaging_conversation_started_7dNUMERICCost per New Messaging ConnectionsCost per The number of people your business added as messaging connections, attributed to your ads.facebook
cost_per_action_type_onsite_conversion_post_saveNUMERICCost per Post SavesCost per The total number of times your ad has been saved.facebook
cost_per_action_type_onsite_conversion_purchaseNUMERICCost per On-Facebook PurchasesCost per The number of purchases made within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
cost_per_action_type_onsite_web_add_to_cartNUMERICCost per Actions Onsite Web Add To Cartfacebook
cost_per_action_type_onsite_web_app_add_to_cartNUMERICCost per Actions Onsite Web App Add To Cartfacebook
cost_per_action_type_onsite_web_app_purchaseNUMERICCost per Actions Onsite Web App Purchasefacebook
cost_per_action_type_onsite_web_purchaseNUMERICCost per Actions Onsite Web Purchasefacebook
cost_per_action_type_page_engagementNUMERICCost per Page EngagementCost per The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.facebook
cost_per_action_type_photo_viewNUMERICCost per Photo ViewsCost per The number of views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
cost_per_action_type_postNUMERICCost per Post SharesCost per The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.facebook
cost_per_action_type_post_engagementNUMERICCost per Post EngagementCost per The total number of actions that people take involving your ads.facebook
cost_per_action_type_post_reactionNUMERICCost per Post ReactionsCost per The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.facebook
cost_per_action_type_rsvpNUMERICCost per Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
cost_per_action_type_searchNUMERICCost per SearchesCost per The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_action_type_video_viewNUMERICCost per 3-Second Video PlaysCost per The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.facebook
cost_per_action_type_view_contentNUMERICCost per Content ViewsCost per The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.facebook
cost_per_estimated_ad_recallersNUMERICCost per Estimated Ad Recall LiftCost per An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook
cost_per_outbound_click_outbound_clickNUMERICCost per Outbound ClicksCost per The number of clicks on links that take people off Facebook-owned properties.facebook
cost_per_thruplay_video_viewNUMERICCost per ThruPlaysCost per The number of times your video was played to completion, or for at least 15 seconds.facebook
cost_per_unique_action_type_add_payment_infoNUMERICCost per Unique Adds of Payment InfoCost per The estimated number of people who submitted payment info.facebook
cost_per_unique_action_type_add_to_cartNUMERICCost per Unique Actions Add To Cartfacebook
cost_per_unique_action_type_add_to_wishlistNUMERICCost per Unique Adds to WishlistCost per The estimated number of people who added items to their wishlist.facebook
cost_per_unique_action_type_app_custom_eventNUMERICCost per Unique Actions App Custom Eventfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_activate_appNUMERICCost per Unique Actions App Custom Event.Fb Mobile Activate Appfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_payment_infoNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_cartNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Cartfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_add_to_wishlistNUMERICCost per Unique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_complete_registrationNUMERICCost per Unique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_content_viewNUMERICCost per Unique Actions App Custom Event.Fb Mobile Content Viewfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_initiated_checkoutNUMERICCost per Unique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_level_achievedNUMERICCost per Unique Actions App Custom Event.Fb Mobile Level Achievedfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_purchaseNUMERICCost per Unique Actions App Custom Event.Fb Mobile Purchasefacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_searchNUMERICCost per Unique Actions App Custom Event.Fb Mobile Searchfacebook
cost_per_unique_action_type_app_custom_event_fb_mobile_tutorial_completionNUMERICCost per Unique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
cost_per_unique_action_type_app_custom_event_otherNUMERICCost per Unique Actions App Custom Event.Otherfacebook
cost_per_unique_action_type_checkinNUMERICCost per Unique Check-InsCost per The number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
cost_per_unique_action_type_commentNUMERICCost per Unique Post CommentsCost per The number of people with comments on your ads.facebook
cost_per_unique_action_type_complete_registrationNUMERICCost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook
cost_per_unique_action_type_initiate_checkoutNUMERICCost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook
cost_per_unique_action_type_landing_page_viewNUMERICCost per Unique Landing Page ViewsCost per The number of people who caused a landing page view.facebook
cost_per_unique_action_type_leadNUMERICCost per Unique LeadsCost per The number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
cost_per_unique_action_type_likeNUMERICCost per Unique Page LikesCost per The number of people with likes of your Facebook Page attributed to your ads.facebook
cost_per_unique_action_type_link_clickNUMERICCost per Unique Link ClicksCost per The number of people who performed a link click.facebook
cost_per_unique_action_type_mobile_app_installNUMERICCost per Unique Mobile App InstallsCost per The number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversionNUMERICCost per Unique Website ConversionsCost per The number of unique people who with conversion events attributed to your ads (estimated)facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_payment_infoNUMERICCost per Unique Website Adds of Payment InfoCost per The number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_cartNUMERICCost per Unique Website Adds to CartCost per The number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_add_to_wishlistNUMERICCost per Unique Website Adds to WishlistCost per The number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_complete_registrationNUMERICCost per Unique Website Registrations CompletedCost per The number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_initiate_checkoutNUMERICCost per Unique Website Checkouts InitiatedCost per The number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_leadNUMERICCost per Unique Website LeadsCost per The number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_purchaseNUMERICCost per Unique Website PurchasesCost per The number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_searchNUMERICCost per Unique Website SearchesCost per The number of people with search events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_offsite_conversion_fb_pixel_view_contentNUMERICCost per Unique Website Content ViewsCost per The number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook
cost_per_unique_action_type_omni_achievement_unlockedNUMERICCost per Unique Achievements UnlockedCost per The estimated number of people who unlocked achievements.facebook
cost_per_unique_action_type_omni_activate_appNUMERICCost per Unique App ActivationsCost per The estimated number of people who performed app activations.facebook
cost_per_unique_action_type_omni_add_to_cartNUMERICCost per Unique Adds to CartCost per The estimated number of people who added items to their cart.facebook
cost_per_unique_action_type_omni_app_installNUMERICCost per Unique App InstallsCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_omni_complete_registrationNUMERICOmni Cost per Unique Registrations CompletedCost per The estimated number of people who registered.facebook
cost_per_unique_action_type_omni_customNUMERICCost per Unique Actions Omni Customfacebook
cost_per_unique_action_type_omni_initiated_checkoutNUMERICOmni Cost per Unique Checkouts InitiatedCost per The estimated number of people who initiated checkouts.facebook
cost_per_unique_action_type_omni_level_achievedNUMERICCost per Unique Levels CompletedCost per The estimated number of people who achieved levels.facebook
cost_per_unique_action_type_omni_purchaseNUMERICCost per Unique PurchasesCost per The estimated number of people who completed at least one purchase.facebook
cost_per_unique_action_type_omni_rateNUMERICCost per Unique Ratings SubmittedCost per The estimated number of people who submitted ratings.facebook
cost_per_unique_action_type_omni_searchNUMERICCost per Unique SearchesCost per The estimated number of people who searched.facebook
cost_per_unique_action_type_omni_spend_creditsNUMERICCost per Unique Credit SpendsCost per The estimated number of people who spent credits.facebook
cost_per_unique_action_type_omni_tutorial_completionNUMERICCost per Unique Tutorials CompletedCost per The estimated number of people who completed tutorials.facebook
cost_per_unique_action_type_omni_view_contentNUMERICOmni Cost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook
cost_per_unique_action_type_onsite_conversion_flow_completeNUMERICCost per Unique On-Facebook Workflow CompletionsCost per The number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
cost_per_unique_action_type_onsite_conversion_messaging_blockNUMERICCost per Unique Blocked Messaging ConnectionsCost per The number of people that blocked a messaging connection with your business, attributed to your ads.facebook
cost_per_unique_action_type_onsite_conversion_purchaseNUMERICCost per Unique On-Facebook PurchasesCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_onsite_web_add_to_cartNUMERICCost per Unique Actions Onsite Web Add To Cartfacebook
cost_per_unique_action_type_onsite_web_app_add_to_cartNUMERICCost per Unique Actions Onsite Web App Add To Cartfacebook
cost_per_unique_action_type_onsite_web_app_purchaseNUMERICCost per Unique Actions Onsite Web App Purchasefacebook
cost_per_unique_action_type_onsite_web_purchaseNUMERICCost per Unique Actions Onsite Web Purchasefacebook
cost_per_unique_action_type_page_engagementNUMERICCost per Unique Page EngagementCost per The number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook
cost_per_unique_action_type_photo_viewNUMERICCost per Unique Photo ViewsCost per The number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
cost_per_unique_action_type_post_engagementNUMERICCost per Unique Post EngagementCost per The total number of people who took actions involving your ads.facebook
cost_per_unique_action_type_post_reactionNUMERICCost per Unique Post ReactionsCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_purchaseNUMERICCost per Unique Actions Purchasefacebook
cost_per_unique_action_type_rsvpNUMERICCost per Unique Event ResponsesCost per The number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
cost_per_unique_action_type_searchNUMERICCost per Unique Actions Searchfacebook
cost_per_unique_action_type_video_viewNUMERICCost per Unique 3-Second Continuous Video PlaysCost per The number of unique people who took this action attributed to your ads (estimated)facebook
cost_per_unique_action_type_view_contentNUMERICCost per Unique Content ViewsCost per The estimated number of people who viewed content.facebook
cost_per_unique_clickNUMERICCost per Unique ClicksCost per The number of people who performed a click (all).facebook
cost_per_unique_outbound_click_outbound_clickNUMERICCost per Unique Outbound ClicksCost per The number of people who performed an outbound click.facebook
cppNUMERICCost per 1,000 People ReachedThe average cost to reach 1,000 people.facebook
currencyTEXTCurrencyCurrency that is used by your ad account.facebook
google_ads
amazon_ads
awin
linkedin
stripe
taboola
date_startDATEReporting StartsThe start date for your data. This is controlled by the date range you've selected for your reporting view.facebook
date_stopDATEReporting EndsThe end date for your data. This is controlled by the date range you've selected for your reporting view.facebook
description_assetTEXTID of description assetThe ID of the description asset involved in impression, click or action.facebook
device_platformTEXTDevice typeThe type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.facebook
dmaTEXTDesignated Market AreaDMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company.facebook
effective_instagram_media_idTEXTInstagram Post IDThe ID of an Instagram post to use in an ad.facebook
effective_instagram_story_idTEXTInstagram Story IDUsed for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.facebook
effective_object_story_idTEXTFacebook Post IDThe ID of a page post to use in an ad, regardless of whether it's an organic or unpublished page postfacebook
estimated_ad_recall_rateNUMERICEstimated Ad Recall Lift RateThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook
estimated_ad_recallersNUMERICEstimated Ad Recall LiftAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives.facebook
frequencyNUMERICFrequencyThe average number of times each person saw your ad.facebook
rtbhouse
frequency_valueTEXTNumber of frequencyThe number of times an ad in your Reach and Frequency campaign was served to each person.facebook
hourly_stats_aggregated_by_advertiser_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the advertiser's time zone.Hourly breakdown aggregated by the time ads were delivered in the advertiser's time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM, but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into four groups 9 AM - 10 AM, 10 AM - 11 AM, 11 AM - 12 PM, and 12 PM - 1 PM.facebook
hourly_stats_aggregated_by_audience_time_zoneTEXTHourly breakdown aggregated by the time ads were delivered in the audiences' time zone.Hourly breakdown aggregated by the time ads were delivered in the audiences' time zone. For example, if your ads are scheduled to run from 9 AM to 11 AM but they reach audiences in multiple time zones, they may deliver from 9 AM to 1 PM in the advertiser's time zone. Stats will be aggregated into two groups 9 AM - 10 AM and 10 AM - 11 AM.facebook
image_assetTEXTID of image assetThe ID of the image asset involved in impression, click or action.facebook
image_urlIMAGE_URLAd Image URLA URL for the image for this creative. We save the image at this URL to the ad account's image library.facebook
impression_deviceTEXTThe device where your last ad was served to someoneThe device where your last ad was served to someone on Facebook. For example "iPhone" if someone viewed your ad on an iPhone.facebook
instagram_actor_idTEXTInstagram Page IDUsed for Instagram Ads. Provide Instagram account ID used for running these ads.facebook
instagram_permalink_urlTEXTInstagram Post URLURL for a post on Instagram you want to run as an ad. Also known as Instagram media.facebook
linkTEXTAd LinkThe link where the user is taken to upon clicking on the ad.facebook
link_clicksNUMERICLink ClicksThe number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.(duplicate)facebook
link_url_assetTEXTID of the url assetThe ID of the URL asset involved in impression, click or action.facebook
mobile_app_purchase_roas_app_custom_event_fb_mobile_purchaseNUMERICMobile App Purchase ROAS App Custom Event.Fb Mobile Purchasefacebook
objectiveTEXTObjectiveThe objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. This column does not apply to ad sets, only campaigns and ads.facebook
snapchat
tiktok
twitter
outbound_clicks_ctr_outbound_clickNUMERICOutbound CTRThe percentage of times people saw your ad and performed an outbound click.facebook
outbound_clicks_outbound_clickNUMERICOutbound ClicksThe number of clicks on links that take people off Facebook-owned properties.facebook
place_page_idTEXTThe ID of the place pageThe ID of the place page involved in impression or click.facebook
platform_positionTEXTWhere your ad was shown within a platformWhere your ad was shown within a platform, for example on Facebook desktop News Feed, or Instagram Mobile News Feed.facebook
product_idTEXTThe ID and name of the productThe ID and name of the product involved in impression, click, or action.facebook
publisher_platformTEXTPlatform your ad was shownWhich platform your ad was shown, for example on Facebook, Instagram, or Audience Network.facebook
reachNUMERICReachThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.facebook
criteo
instagram
rtbhouse
spendNUMERICAmount SpentThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.facebook
google_ads
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
linkedin
outbrain
pinterest
quora
reddit
snapchat
taboola
tiktok
twitter
thumbnail_urlIMAGE_URLThumbnail URLURL for a thumbnail image for this ad creative.facebook
title_assetTEXTID of the title assetThe ID of the title asset involved in impression, click or action.facebook
totalcostNUMERICTotal CostThe estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. (duplicate)facebook
google_ads
adform
adroll
amazon_ads
apple_search_ads
appnexus
appsflyer
awin
bing
cm360
criteo
dv360
google_ad_manager
linkedin
outbrain
pinterest
quora
reddit
rtbhouse
snapchat
taboola
tiktok
twitter
unique_actions_add_payment_infoNUMERICUnique Adds of Payment InfoThe estimated number of people who submitted payment info.facebook
unique_actions_add_to_cartNUMERICUnique Actions Add To Cartfacebook
unique_actions_add_to_wishlistNUMERICUnique Adds to WishlistThe estimated number of people who added items to their wishlist.facebook
unique_actions_app_custom_eventNUMERICUnique Actions App Custom Eventfacebook
unique_actions_app_custom_event_fb_mobile_activate_appNUMERICUnique Actions App Custom Event.Fb Mobile Activate Appfacebook
unique_actions_app_custom_event_fb_mobile_add_payment_infoNUMERICUnique Actions App Custom Event.Fb Mobile Add Payment Infofacebook
unique_actions_app_custom_event_fb_mobile_add_to_cartNUMERICUnique Actions App Custom Event.Fb Mobile Add To Cartfacebook
unique_actions_app_custom_event_fb_mobile_add_to_wishlistNUMERICUnique Actions App Custom Event.Fb Mobile Add To Wishlistfacebook
unique_actions_app_custom_event_fb_mobile_complete_registrationNUMERICUnique Actions App Custom Event.Fb Mobile Complete Registrationfacebook
unique_actions_app_custom_event_fb_mobile_content_viewNUMERICUnique Actions App Custom Event.Fb Mobile Content Viewfacebook
unique_actions_app_custom_event_fb_mobile_initiated_checkoutNUMERICUnique Actions App Custom Event.Fb Mobile Initiated Checkoutfacebook
unique_actions_app_custom_event_fb_mobile_level_achievedNUMERICUnique Actions App Custom Event.Fb Mobile Level Achievedfacebook
unique_actions_app_custom_event_fb_mobile_purchaseNUMERICUnique Actions App Custom Event.Fb Mobile Purchasefacebook
unique_actions_app_custom_event_fb_mobile_searchNUMERICUnique Actions App Custom Event.Fb Mobile Searchfacebook
unique_actions_app_custom_event_fb_mobile_tutorial_completionNUMERICUnique Actions App Custom Event.Fb Mobile Tutorial Completionfacebook
unique_actions_app_custom_event_otherNUMERICUnique Actions App Custom Event.Otherfacebook
unique_actions_checkinNUMERICUnique Check-InsThe number of people with check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address associated with it, people can check in to your Page when they update their status in their Facebook News Feed or Timeline.facebook
unique_actions_commentNUMERICUnique Post CommentsThe number of people with comments on your ads.facebook
unique_actions_complete_registrationNUMERICUnique Registrations CompletedThe estimated number of people who registered.facebook
unique_actions_initiate_checkoutNUMERICUnique Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook
unique_actions_landing_page_viewNUMERICUnique Landing Page ViewsThe number of people who caused a landing page view.facebook
unique_actions_leadNUMERICUnique LeadsThe number of people with leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by one or more of your connected Facebook Business Tools.facebook
unique_actions_likeNUMERICUnique Page LikesThe number of people with likes of your Facebook Page attributed to your ads.facebook
unique_actions_link_clickNUMERICUnique Link ClicksThe number of people who performed a link click.facebook
unique_actions_mobile_app_installNUMERICUnique Mobile App InstallsThe number of people with installs of your mobile app that were recorded as app events and attributed to your ads.facebook
unique_actions_offsite_conversionNUMERICUnique Website ConversionsThe number of unique people who with conversion events attributed to your ads (estimated)facebook
unique_actions_offsite_conversion_fb_pixel_add_payment_infoNUMERICUnique Website Adds of Payment InfoThe number of people with add payment info events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_add_to_cartNUMERICUnique Website Adds to CartThe number of people with add to cart events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_add_to_wishlistNUMERICUnique Website Adds to WishlistThe number of people who performed add to wishlist events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_complete_registrationNUMERICUnique Website Registrations CompletedThe number of people with complete registration events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_initiate_checkoutNUMERICUnique Website Checkouts InitiatedThe number of people who initiated checkout events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_leadNUMERICUnique Website LeadsThe number of people with lead events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_purchaseNUMERICUnique Website PurchasesThe number of people with purchase events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_searchNUMERICUnique Website SearchesThe number of people with search events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_offsite_conversion_fb_pixel_view_contentNUMERICUnique Website Content ViewsThe number of people with view content events tracked by the pixel on your website and attributed to your ads.facebook
unique_actions_omni_achievement_unlockedNUMERICUnique Achievements UnlockedThe estimated number of people who unlocked achievements.facebook
unique_actions_omni_activate_appNUMERICUnique App ActivationsThe estimated number of people who performed app activations.facebook
unique_actions_omni_add_to_cartNUMERICUnique Adds to CartThe estimated number of people who added items to their cart.facebook
unique_actions_omni_app_installNUMERICUnique App InstallsThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_omni_complete_registrationNUMERICOmni Unique Registrations CompletedThe estimated number of people who registered.facebook
unique_actions_omni_customNUMERICUnique Actions Omni Customfacebook
unique_actions_omni_initiated_checkoutNUMERICUnique Omni Checkouts InitiatedThe estimated number of people who initiated checkouts.facebook
unique_actions_omni_level_achievedNUMERICUnique Levels CompletedThe estimated number of people who achieved levels.facebook
unique_actions_omni_purchaseNUMERICOmni Unique PurchasesThe estimated number of people who completed at least one purchase.facebook
unique_actions_omni_rateNUMERICUnique Ratings SubmittedThe estimated number of people who submitted ratings.facebook
unique_actions_omni_searchNUMERICUnique SearchesThe estimated number of people who searched.facebook
unique_actions_omni_spend_creditsNUMERICUnique Credit SpendsThe estimated number of people who spent credits.facebook
unique_actions_omni_tutorial_completionNUMERICUnique Tutorials CompletedThe estimated number of people who completed tutorials.facebook
unique_actions_omni_view_contentNUMERICUnique Omni Content ViewsThe estimated number of people who viewed content.facebook
unique_actions_onsite_conversion_flow_completeNUMERICUnique On-Facebook Workflow CompletionsThe number of people who completed a workflow within a Facebook-owned property (such as Pages or Messenger) and attributed to your ads.facebook
unique_actions_onsite_conversion_messaging_blockNUMERICUnique Blocked Messaging ConnectionsThe number of people that blocked a messaging connection with your business, attributed to your ads.facebook
unique_actions_onsite_conversion_purchaseNUMERICUnique On-Facebook PurchasesThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_onsite_web_add_to_cartNUMERICUnique Actions Onsite Web Add To Cartfacebook
unique_actions_onsite_web_app_add_to_cartNUMERICUnique Actions Onsite Web App Add To Cartfacebook
unique_actions_onsite_web_app_purchaseNUMERICUnique Actions Onsite Web App Purchasefacebook
unique_actions_onsite_web_purchaseNUMERICUnique Actions Onsite Web Purchasefacebook
unique_actions_page_engagementNUMERICUnique Page EngagementThe number of people who took action on your Facebook Page and its posts, attributed to your ads.facebook
unique_actions_photo_viewNUMERICUnique Photo ViewsThe number of unique people with views of photos on your Page or posts that are attributed to your ads. Photo views are counted when people click on photos to view them.facebook
unique_actions_post_engagementNUMERICUnique Post EngagementThe total number of people who took actions involving your ads.facebook
unique_actions_post_reactionNUMERICUnique Post ReactionsThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_purchaseNUMERICUnique Actions Purchasefacebook
unique_actions_rsvpNUMERICUnique Event ResponsesThe number of people who responded Interested or Going to your Facebook event, attributed to your ads.facebook
unique_actions_searchNUMERICUnique Actions Searchfacebook
unique_actions_video_viewNUMERICUnique 3-Second Continuous Video PlaysThe number of unique people who took this action attributed to your ads (estimated)facebook
unique_actions_view_contentNUMERICUnique Content ViewsThe estimated number of people who viewed content.facebook
unique_clicksNUMERICUnique ClicksThe number of people who performed a click (all).facebook
mailchimp
unique_ctrNUMERICUnique CTRThe percentage of people who saw your ad and performed a unique click (all).facebook
unique_link_clicks_ctrNUMERICUnique Link Clicks CTRThe percentage of people who saw your ad and performed a link click.facebook
unique_outbound_clicks_ctr_outbound_clickNUMERICUnique Outbound CTRThe percentage of people who saw your ad and performed an outbound click.facebook
unique_outbound_clicks_outbound_clickNUMERICUnique Outbound ClicksThe number of people who performed an outbound click.facebook
url_tagsTEXTURL TagsA set of query string parameters (e.g. UTM tags) which will replace or be appended to urls clicked from page post ads, message of the post, and canvas app install creatives only.facebook
video_30_sec_watched_actions_video_viewNUMERICVideo 30 Sec Watched ActionsThe number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds.facebook
video_avg_time_watched_actions_video_viewNUMERICVideo Average Play TimeThe average time a video was played, including any time spent replaying the video for a single impression.facebook
video_p100_watched_actions_video_viewNUMERICVideo Watched at 100 percentThe number of times your video was played at 100% of its length, including plays that skipped to this point.facebook
video_p25_watched_actions_video_viewNUMERICVideo Watched at 25 percentThe number of times your video was played at 25% of its length, including plays that skipped to this point.facebook
video_p50_watched_actions_video_viewNUMERICVideo Watched at 50 percentThe number of times your video was played at 50% of its length, including plays that skipped to this point.facebook
video_p75_watched_actions_video_viewNUMERICVideo Watched at 75 percentThe number of times your video was played at 75% of its length, including plays that skipped to this point.facebook
video_p95_watched_actions_video_viewNUMERICVideo Plays at 95 percentThe number of times your video was played at 95% of its length, including plays that skipped to this point.facebook
video_play_actions_video_viewNUMERICVideo PlaysThe number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.facebook
website_ctr_link_clickNUMERICWebsite CTR link clickThe percentage of times people saw your ad and performed a link click.facebook
website_purchase_roas_offsite_conversion_fb_pixel_purchaseNUMERICWebsite Purchase ROASThe total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.facebook
absolute_top_impression_percentageNUMERICAbsolute top impression percentageThe percent of your ad impressions that are shown as the very first ad above the organic search results.google_ads
accessible_bidding_strategyTEXTAccessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads
accessible_bidding_strategy_idNUMERICAccessible bidding strategy idThe ID of the bidding strategy.google_ads
accessible_bidding_strategy_maximize_conversion_value_target_roasNUMERICAccessible bidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads
accessible_bidding_strategy_maximize_conversions_target_cpaNUMERICAccessible bidding strategy maximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.google_ads
accessible_bidding_strategy_nameTEXTAccessible bidding strategy nameThe name of the bidding strategy.google_ads
accessible_bidding_strategy_owner_customer_idNUMERICAccessible bidding strategy owner customer idThe ID of the Customer which owns the bidding strategy.google_ads
accessible_bidding_strategy_owner_descriptive_nameTEXTAccessible bidding strategy owner descriptive namedescriptive_name of the Customer which owns the bidding strategy.google_ads
accessible_bidding_strategy_resource_nameTEXTAccessible bidding strategy resource nameThe resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}google_ads
accessible_bidding_strategy_target_cpa_target_cpa_microsNUMERICAccessible bidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
accessible_bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
accessible_bidding_strategy_target_impression_share_locationTEXTAccessible bidding strategy target impression share locationThe targeted location on the search results page.google_ads
accessible_bidding_strategy_target_impression_share_location_fraction_microsNUMERICAccessible bidding strategy target impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.google_ads
accessible_bidding_strategy_target_roas_target_roasNUMERICAccessible bidding strategy target roas target roasThe desired revenue (based on conversion data) per unit of spend.google_ads
accessible_bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICAccessible bidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
accessible_bidding_strategy_target_spend_target_spend_microsNUMERICAccessible bidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
accessible_bidding_strategy_typeTEXTAccessible bidding strategy typeThe type of the bidding strategy.google_ads
account_currency_codeTEXTAccount currency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.google_ads
cm360
account_descriptive_nameTEXTAccount descriptive nameOptional, non-unique descriptive name of the customer.google_ads
account_time_zoneTEXTAccount time zoneThe local timezone ID of the customer.google_ads
action_itemsTEXTAction itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".google_ads
active_view_cpmNUMERICActive view cpmAverage cost of viewable impressions (active_view_impressions).google_ads
active_view_ctrNUMERICActive view ctrActive view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.google_ads
active_view_impressionsNUMERICActive view impressionsA measurement of how often your ad has become viewable on a Display Network site.google_ads
active_view_measurabilityNUMERICActive view measurabilityThe ratio of impressions that could be measured by Active View over the number of served impressions.google_ads
active_view_measurable_costNUMERICActive view measurable costThe cost of the impressions you received that were measurable by Active View.google_ads
active_view_measurable_cost_microsNUMERICActive view measurable cost microsThe cost of the impressions you received that were measurable by Active View.google_ads
active_view_measurable_impressionsNUMERICActive view measurable impressionsThe number of times your ads are appearing on placements in positions where they can be seen.google_ads
active_view_viewabilityNUMERICActive view viewabilityThe percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).google_ads
ad_added_by_google_adsBOOLEANAd added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads
ad_app_ad_descriptionsTEXTAd app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_app_ad_headlinesTEXTAd app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_app_ad_html5_media_bundlesTEXTAd app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads
ad_app_ad_html5_media_bundles_assetTEXTAd app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads
ad_app_ad_imagesTEXTAd app ad imagesList of image assets that may be displayed with the ad.google_ads
ad_app_ad_images_assetTEXTAd app ad images assetThe Asset resource name of this image.google_ads
ad_app_ad_mandatory_ad_textTEXTAd app ad mandatory ad textMandatory ad text.google_ads
ad_app_ad_youtube_videosTEXTAd app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads
ad_app_ad_youtube_videos_assetTEXTAd app ad youtube videos assetThe Asset resource name of this video.google_ads
ad_app_engagement_ad_descriptionsTEXTAd app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_app_engagement_ad_headlinesTEXTAd app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_app_engagement_ad_imagesTEXTAd app engagement ad imagesList of image assets that may be displayed with the ad.google_ads
ad_app_engagement_ad_images_assetTEXTAd app engagement ad images assetThe Asset resource name of this image.google_ads
ad_app_engagement_ad_videosTEXTAd app engagement ad videosList of video assets that may be displayed with the ad.google_ads
ad_app_engagement_ad_videos_assetTEXTAd app engagement ad videos assetThe Asset resource name of this video.google_ads
ad_app_pre_registration_ad_descriptionsTEXTAd app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_app_pre_registration_ad_headlinesTEXTAd app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_app_pre_registration_ad_imagesTEXTAd app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads
ad_app_pre_registration_ad_images_assetTEXTAd app pre registration ad images assetThe Asset resource name of this image.google_ads
ad_app_pre_registration_ad_youtube_videosTEXTAd app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads
ad_app_pre_registration_ad_youtube_videos_assetTEXTAd app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads
ad_call_ad_business_nameTEXTAd call ad business nameThe business name in the ad.google_ads
ad_call_ad_call_trackedBOOLEANAd call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads
ad_call_ad_conversion_actionTEXTAd call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads
ad_call_ad_conversion_reporting_stateTEXTAd call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads
ad_call_ad_country_codeTEXTAd call ad country codeThe country code in the ad.google_ads
ad_call_ad_description1TEXTAd call ad description1The first line of the ad's description.google_ads
ad_call_ad_description2TEXTAd call ad description2The second line of the ad's description.google_ads
ad_call_ad_disable_call_conversionBOOLEANAd call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads
ad_call_ad_headline1TEXTAd call ad headline1First headline in the ad.google_ads
ad_call_ad_headline2TEXTAd call ad headline2Second headline in the ad.google_ads
ad_call_ad_path1TEXTAd call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads
ad_call_ad_path2TEXTAd call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads
ad_call_ad_phone_numberTEXTAd call ad phone numberThe phone number in the ad.google_ads
ad_call_ad_phone_number_verification_urlTEXTAd call ad phone number verification urlThe URL to be used for phone number verification.google_ads
ad_destination_typeTEXTAd destination typeAd Destination type.google_ads
ad_device_preferenceTEXTAd device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads
ad_display_upload_ad_display_upload_product_typeTEXTAd display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads
ad_display_upload_ad_media_bundleTEXTAd display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads
ad_display_upload_ad_media_bundle_assetTEXTAd display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads
ad_display_urlTEXTAd display urlThe URL that appears in the ad description for some ad formats.google_ads
ad_expanded_dynamic_search_ad_descriptionTEXTAd expanded dynamic search ad descriptionThe description of the ad.google_ads
ad_expanded_dynamic_search_ad_description2TEXTAd expanded dynamic search ad description2The second description of the ad.google_ads
ad_expanded_text_ad_descriptionTEXTAd expanded text ad descriptionThe description of the ad.google_ads
ad_expanded_text_ad_description2TEXTAd expanded text ad description2The second description of the ad.google_ads
ad_expanded_text_ad_headline_part1TEXTAd expanded text ad headline part1The first part of the ad's headline.google_ads
ad_expanded_text_ad_headline_part2TEXTAd expanded text ad headline part2The second part of the ad's headline.google_ads
ad_expanded_text_ad_headline_part3TEXTAd expanded text ad headline part3The third part of the ad's headline.google_ads
ad_expanded_text_ad_path1TEXTAd expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads
ad_expanded_text_ad_path2TEXTAd expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads
ad_final_app_urlsTEXTAd final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads
ad_final_mobile_urlsTEXTAd final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads
ad_final_url_suffixTEXTAd final url suffixThe suffix to use when constructing a final URL.google_ads
ad_final_urlsTEXTAd final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads
ad_gmail_ad_header_imageTEXTAd gmail ad header imageThe MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%).google_ads
ad_gmail_ad_marketing_imageTEXTAd gmail ad marketing imageThe MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%)google_ads
ad_gmail_ad_marketing_image_descriptionTEXTAd gmail ad marketing image descriptionDescription of the marketing image.google_ads
ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd gmail ad marketing image display call to action textText for the display-call-to-action.google_ads
ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd gmail ad marketing image display call to action text colorText color for the display-call-to-action in hexadecimal, e.g. #ffffff for white.google_ads
ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd gmail ad marketing image display call to action url collection idIdentifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url.google_ads
ad_gmail_ad_marketing_image_headlineTEXTAd gmail ad marketing image headlineHeadline of the marketing image.google_ads
ad_gmail_ad_product_imagesTEXTAd gmail ad product imagesProduct images. Up to 15 images are supported.google_ads
ad_gmail_ad_product_images_product_imageTEXTAd gmail ad product images product imageThe MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_gmail_ad_product_videosTEXTAd gmail ad product videosProduct videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified.google_ads
ad_gmail_ad_product_videos_product_videoTEXTAd gmail ad product videos product videoThe MediaFile resource name of a video which must be hosted on YouTube.google_ads
ad_gmail_ad_teaser_business_nameTEXTAd gmail ad teaser business nameBusiness name of the advertiser.google_ads
ad_gmail_ad_teaser_descriptionTEXTAd gmail ad teaser descriptionDescription of the teaser.google_ads
ad_gmail_ad_teaser_headlineTEXTAd gmail ad teaser headlineHeadline of the teaser.google_ads
ad_gmail_ad_teaser_logo_imageTEXTAd gmail ad teaser logo imageThe MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_groupTEXTAd groupThe ad group to which the ad belongs.google_ads
ad_group_ad_action_itemsTEXTAd group ad action itemsA list of recommendations to improve the ad strength. For example, a recommendation could be "Your headlines are a little too similar. Try adding more distinct headlines.".google_ads
ad_group_ad_ad_added_by_google_adsBOOLEANAd group ad ad added by google adsIndicates if this ad was automatically added by Google Ads and not by a user. For example, this could happen when ads are automatically created as suggestions for new ads based on knowledge of how existing ads are performing.google_ads
ad_group_ad_ad_app_ad_descriptionsTEXTAd group ad ad app ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_app_ad_headlinesTEXTAd group ad ad app ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_app_ad_html5_media_bundlesTEXTAd group ad ad app ad html5 media bundlesList of media bundle assets that may be used with the ad.google_ads
ad_group_ad_ad_app_ad_html5_media_bundles_assetTEXTAd group ad ad app ad html5 media bundles assetThe Asset resource name of this media bundle.google_ads
ad_group_ad_ad_app_ad_imagesTEXTAd group ad ad app ad imagesList of image assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_ad_images_assetTEXTAd group ad ad app ad images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_app_ad_mandatory_ad_textTEXTAd group ad ad app ad mandatory ad textMandatory ad text.google_ads
ad_group_ad_ad_app_ad_youtube_videosTEXTAd group ad ad app ad youtube videosList of YouTube video assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_ad_youtube_videos_assetTEXTAd group ad ad app ad youtube videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_app_engagement_ad_descriptionsTEXTAd group ad ad app engagement ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_app_engagement_ad_headlinesTEXTAd group ad ad app engagement ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_app_engagement_ad_imagesTEXTAd group ad ad app engagement ad imagesList of image assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_engagement_ad_images_assetTEXTAd group ad ad app engagement ad images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_app_engagement_ad_videosTEXTAd group ad ad app engagement ad videosList of video assets that may be displayed with the ad.google_ads
ad_group_ad_ad_app_engagement_ad_videos_assetTEXTAd group ad ad app engagement ad videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_app_pre_registration_ad_descriptionsTEXTAd group ad ad app pre registration ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_app_pre_registration_ad_headlinesTEXTAd group ad ad app pre registration ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_app_pre_registration_ad_imagesTEXTAd group ad ad app pre registration ad imagesList of image asset IDs whose images may be displayed with the ad.google_ads
ad_group_ad_ad_app_pre_registration_ad_images_assetTEXTAd group ad ad app pre registration ad images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_app_pre_registration_ad_youtube_videosTEXTAd group ad ad app pre registration ad youtube videosList of YouTube video asset IDs whose videos may be displayed with the ad.google_ads
ad_group_ad_ad_app_pre_registration_ad_youtube_videos_assetTEXTAd group ad ad app pre registration ad youtube videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_call_ad_business_nameTEXTAd group ad ad call ad business nameThe business name in the ad.google_ads
ad_group_ad_ad_call_ad_call_trackedBOOLEANAd group ad ad call ad call trackedWhether to enable call tracking for the creative. Enabling call tracking also enables call conversions.google_ads
ad_group_ad_ad_call_ad_conversion_actionTEXTAd group ad ad call ad conversion actionThe conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracked is set to true. Otherwise this field is ignored.google_ads
ad_group_ad_ad_call_ad_conversion_reporting_stateTEXTAd group ad ad call ad conversion reporting stateThe call conversion behavior of this call ad. It can use its own call conversion setting, inherit the account level setting, or be disabled.google_ads
ad_group_ad_ad_call_ad_country_codeTEXTAd group ad ad call ad country codeThe country code in the ad.google_ads
ad_group_ad_ad_call_ad_description1TEXTAd group ad ad call ad description1The first line of the ad's description.google_ads
ad_group_ad_ad_call_ad_description2TEXTAd group ad ad call ad description2The second line of the ad's description.google_ads
ad_group_ad_ad_call_ad_disable_call_conversionBOOLEANAd group ad ad call ad disable call conversionWhether to disable call conversion for the creative. If set to true, disables call conversions even when call_tracked is true. If call_tracked is false, this field is ignored.google_ads
ad_group_ad_ad_call_ad_headline1TEXTAd group ad ad call ad headline1First headline in the ad.google_ads
ad_group_ad_ad_call_ad_headline2TEXTAd group ad ad call ad headline2Second headline in the ad.google_ads
ad_group_ad_ad_call_ad_path1TEXTAd group ad ad call ad path1First part of text that can be appended to the URL in the ad. Optional.google_ads
ad_group_ad_ad_call_ad_path2TEXTAd group ad ad call ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set. Optional.google_ads
ad_group_ad_ad_call_ad_phone_numberTEXTAd group ad ad call ad phone numberThe phone number in the ad.google_ads
ad_group_ad_ad_call_ad_phone_number_verification_urlTEXTAd group ad ad call ad phone number verification urlThe URL to be used for phone number verification.google_ads
ad_group_ad_ad_device_preferenceTEXTAd group ad ad device preferenceThe device preference for the ad. You can only specify a preference for mobile devices. When this preference is set the ad will be preferred over other ads when being displayed on a mobile device. The ad can still be displayed on other device types, e.g. if no other ads are available. If unspecified (no device preference), all devices are targeted. This is only supported by some ad types.google_ads
ad_group_ad_ad_display_upload_ad_display_upload_product_typeTEXTAd group ad ad display upload ad display upload product typeThe product type of this ad. See comments on the enum for details.google_ads
ad_group_ad_ad_display_upload_ad_media_bundleTEXTAd group ad ad display upload ad media bundleA media bundle asset to be used in the ad. For information about the media bundle for HTML5_UPLOAD_AD, see https://support.google.com/google-ads/answer/1722096 Media bundles that are part of dynamic product types use a special format that needs to be created through the Google Web Designer. See https://support.google.com/webdesigner/answer/7543898 for more information.google_ads
ad_group_ad_ad_display_upload_ad_media_bundle_assetTEXTAd group ad ad display upload ad media bundle assetThe Asset resource name of this media bundle.google_ads
ad_group_ad_ad_display_urlTEXTAd group ad ad display urlThe URL that appears in the ad description for some ad formats.google_ads
ad_group_ad_ad_expanded_dynamic_search_ad_descriptionTEXTAd group ad ad expanded dynamic search ad descriptionThe description of the ad.google_ads
ad_group_ad_ad_expanded_dynamic_search_ad_description2TEXTAd group ad ad expanded dynamic search ad description2The second description of the ad.google_ads
ad_group_ad_ad_expanded_text_ad_descriptionTEXTAd group ad ad expanded text ad descriptionThe description of the ad.google_ads
ad_group_ad_ad_expanded_text_ad_description2TEXTAd group ad ad expanded text ad description2The second description of the ad.google_ads
ad_group_ad_ad_expanded_text_ad_headline_part1TEXTAd group ad ad expanded text ad headline part1The first part of the ad's headline.google_ads
ad_group_ad_ad_expanded_text_ad_headline_part2TEXTAd group ad ad expanded text ad headline part2The second part of the ad's headline.google_ads
ad_group_ad_ad_expanded_text_ad_headline_part3TEXTAd group ad ad expanded text ad headline part3The third part of the ad's headline.google_ads
ad_group_ad_ad_expanded_text_ad_path1TEXTAd group ad ad expanded text ad path1The text that can appear alongside the ad's displayed URL.google_ads
ad_group_ad_ad_expanded_text_ad_path2TEXTAd group ad ad expanded text ad path2Additional text that can appear alongside the ad's displayed URL.google_ads
ad_group_ad_ad_final_app_urlsTEXTAd group ad ad final app urlsA list of final app URLs that will be used on mobile if the user has the specific app installed.google_ads
ad_group_ad_ad_final_mobile_urlsTEXTAd group ad ad final mobile urlsThe list of possible final mobile URLs after all cross-domain redirects for the ad.google_ads
ad_group_ad_ad_final_url_suffixTEXTAd group ad ad final url suffixThe suffix to use when constructing a final URL.google_ads
ad_group_ad_ad_final_urlsTEXTAd group ad ad final urlsThe list of possible final URLs after all cross-domain redirects for the ad.google_ads
ad_group_ad_ad_gmail_ad_header_imageTEXTAd group ad ad gmail ad header imageThe MediaFile resource name of the header image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x100 pixels and the aspect ratio must be between 3:1 and 5:1 (+-1%).google_ads
ad_group_ad_ad_gmail_ad_marketing_imageTEXTAd group ad ad gmail ad marketing imageThe MediaFile resource name of the marketing image. Valid image types are GIF, JPEG and PNG. The image must either be landscape with a minimum size of 600x314 pixels and aspect ratio of 600:314 (+-1%) or square with a minimum size of 300x300 pixels and aspect ratio of 1:1 (+-1%)google_ads
ad_group_ad_ad_gmail_ad_marketing_image_descriptionTEXTAd group ad ad gmail ad marketing image descriptionDescription of the marketing image.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_textTEXTAd group ad ad gmail ad marketing image display call to action textText for the display-call-to-action.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_text_colorTEXTAd group ad ad gmail ad marketing image display call to action text colorText color for the display-call-to-action in hexadecimal, e.g. #ffffff for white.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_display_call_to_action_url_collection_idTEXTAd group ad ad gmail ad marketing image display call to action url collection idIdentifies the URL collection in the ad.url_collections field. If not set, the URL defaults to final_url.google_ads
ad_group_ad_ad_gmail_ad_marketing_image_headlineTEXTAd group ad ad gmail ad marketing image headlineHeadline of the marketing image.google_ads
ad_group_ad_ad_gmail_ad_product_imagesTEXTAd group ad ad gmail ad product imagesProduct images. Up to 15 images are supported.google_ads
ad_group_ad_ad_gmail_ad_product_images_product_imageTEXTAd group ad ad gmail ad product images product imageThe MediaFile resource name of the product image. Valid image types are GIF, JPEG and PNG. The minimum size is 300x300 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_group_ad_ad_gmail_ad_product_videosTEXTAd group ad ad gmail ad product videosProduct videos. Up to 7 videos are supported. At least one product video or a marketing image must be specified.google_ads
ad_group_ad_ad_gmail_ad_product_videos_product_videoTEXTAd group ad ad gmail ad product videos product videoThe MediaFile resource name of a video which must be hosted on YouTube.google_ads
ad_group_ad_ad_gmail_ad_teaser_business_nameTEXTAd group ad ad gmail ad teaser business nameBusiness name of the advertiser.google_ads
ad_group_ad_ad_gmail_ad_teaser_descriptionTEXTAd group ad ad gmail ad teaser descriptionDescription of the teaser.google_ads
ad_group_ad_ad_gmail_ad_teaser_headlineTEXTAd group ad ad gmail ad teaser headlineHeadline of the teaser.google_ads
ad_group_ad_ad_gmail_ad_teaser_logo_imageTEXTAd group ad ad gmail ad teaser logo imageThe MediaFile resource name of the logo image. Valid image types are GIF, JPEG and PNG. The minimum size is 144x144 pixels and the aspect ratio must be 1:1 (+-1%).google_ads
ad_group_ad_ad_groupTEXTAd group ad ad groupThe ad group to which the ad belongs.google_ads
ad_group_ad_ad_hotel_adTEXTAd group ad ad hotel adDetails pertaining to a hotel ad.google_ads
ad_group_ad_ad_idNUMERICAd group ad ad idThe ID of the ad.google_ads
ad_group_ad_ad_image_ad_image_urlTEXTAd group ad ad image ad image urlURL of the full size image.google_ads
ad_group_ad_ad_image_ad_media_fileTEXTAd group ad ad image ad media fileThe MediaFile resource to use for the image.google_ads
ad_group_ad_ad_image_ad_mime_typeTEXTAd group ad ad image ad mime typeThe mime type of the image.google_ads
ad_group_ad_ad_image_ad_nameTEXTAd group ad ad image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads
ad_group_ad_ad_image_ad_pixel_heightNUMERICAd group ad ad image ad pixel heightHeight in pixels of the full size image.google_ads
ad_group_ad_ad_image_ad_pixel_widthNUMERICAd group ad ad image ad pixel widthWidth in pixels of the full size image.google_ads
ad_group_ad_ad_image_ad_preview_image_urlTEXTAd group ad ad image ad preview image urlURL of the preview size image.google_ads
ad_group_ad_ad_image_ad_preview_pixel_heightNUMERICAd group ad ad image ad preview pixel heightHeight in pixels of the preview size image.google_ads
ad_group_ad_ad_image_ad_preview_pixel_widthNUMERICAd group ad ad image ad preview pixel widthWidth in pixels of the preview size image.google_ads
ad_group_ad_ad_legacy_app_install_adTEXTAd group ad ad legacy app install adDetails pertaining to a legacy app install ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_accent_colorTEXTAd group ad ad legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_business_nameTEXTAd group ad ad legacy responsive display ad business nameThe business name in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_call_to_action_textTEXTAd group ad ad legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_descriptionTEXTAd group ad ad legacy responsive display ad descriptionThe description of the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_format_settingTEXTAd group ad ad legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_logo_imageTEXTAd group ad ad legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_long_headlineTEXTAd group ad ad legacy responsive display ad long headlineThe long version of the ad's headline.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_main_colorTEXTAd group ad ad legacy responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_marketing_imageTEXTAd group ad ad legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_price_prefixTEXTAd group ad ad legacy responsive display ad price prefixPrefix before price. E.g. 'as low as'.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_promo_textTEXTAd group ad ad legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_short_headlineTEXTAd group ad ad legacy responsive display ad short headlineThe short version of the ad's headline.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_square_logo_imageTEXTAd group ad ad legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads
ad_group_ad_ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd group ad ad legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads
ad_group_ad_ad_local_ad_call_to_actionsTEXTAd group ad ad local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified.google_ads
ad_group_ad_ad_local_ad_descriptionsTEXTAd group ad ad local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads
ad_group_ad_ad_local_ad_headlinesTEXTAd group ad ad local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads
ad_group_ad_ad_local_ad_logo_imagesTEXTAd group ad ad local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads
ad_group_ad_ad_local_ad_logo_images_assetTEXTAd group ad ad local ad logo images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_local_ad_marketing_imagesTEXTAd group ad ad local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads
ad_group_ad_ad_local_ad_marketing_images_assetTEXTAd group ad ad local ad marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_local_ad_path1TEXTAd group ad ad local ad path1First part of optional text that can be appended to the URL in the ad.google_ads
ad_group_ad_ad_local_ad_path2TEXTAd group ad ad local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_group_ad_ad_local_ad_videosTEXTAd group ad ad local ad videosList of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified.google_ads
ad_group_ad_ad_local_ad_videos_assetTEXTAd group ad ad local ad videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_nameTEXTAd group ad ad nameThe name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad. The name field is currently only supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd and VideoAd.google_ads
ad_group_ad_ad_resource_nameTEXTAd group ad ad resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads
ad_group_ad_ad_responsive_display_ad_accent_colorTEXTAd group ad ad responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_responsive_display_ad_allow_flexible_colorBOOLEANAd group ad ad responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_group_ad_ad_responsive_display_ad_business_nameTEXTAd group ad ad responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads
ad_group_ad_ad_responsive_display_ad_call_to_action_textTEXTAd group ad ad responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads
ad_group_ad_ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd group ad ad responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads
ad_group_ad_ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd group ad ad responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads
ad_group_ad_ad_responsive_display_ad_descriptionsTEXTAd group ad ad responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_group_ad_ad_responsive_display_ad_format_settingTEXTAd group ad ad responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_group_ad_ad_responsive_display_ad_headlinesTEXTAd group ad ad responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_group_ad_ad_responsive_display_ad_logo_imagesTEXTAd group ad ad responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_group_ad_ad_responsive_display_ad_logo_images_assetTEXTAd group ad ad responsive display ad logo images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_long_headlineTEXTAd group ad ad responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads
ad_group_ad_ad_responsive_display_ad_main_colorTEXTAd group ad ad responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_group_ad_ad_responsive_display_ad_marketing_imagesTEXTAd group ad ad responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads
ad_group_ad_ad_responsive_display_ad_marketing_images_assetTEXTAd group ad ad responsive display ad marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_price_prefixTEXTAd group ad ad responsive display ad price prefixPrefix before price. E.g. 'as low as'.google_ads
ad_group_ad_ad_responsive_display_ad_promo_textTEXTAd group ad ad responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_group_ad_ad_responsive_display_ad_square_logo_imagesTEXTAd group ad ad responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_group_ad_ad_responsive_display_ad_square_logo_images_assetTEXTAd group ad ad responsive display ad square logo images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_square_marketing_imagesTEXTAd group ad ad responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads
ad_group_ad_ad_responsive_display_ad_square_marketing_images_assetTEXTAd group ad ad responsive display ad square marketing images assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_responsive_display_ad_youtube_videosTEXTAd group ad ad responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads
ad_group_ad_ad_responsive_display_ad_youtube_videos_assetTEXTAd group ad ad responsive display ad youtube videos assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_responsive_search_ad_descriptionsTEXTAd group ad ad responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_group_ad_ad_responsive_search_ad_headlinesTEXTAd group ad ad responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_group_ad_ad_responsive_search_ad_path1TEXTAd group ad ad responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads
ad_group_ad_ad_responsive_search_ad_path2TEXTAd group ad ad responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_group_ad_ad_shopping_comparison_listing_ad_headlineTEXTAd group ad ad shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads
ad_group_ad_ad_shopping_product_adTEXTAd group ad ad shopping product adDetails pertaining to a Shopping product ad.google_ads
ad_group_ad_ad_shopping_smart_adTEXTAd group ad ad shopping smart adDetails pertaining to a Smart Shopping ad.google_ads
ad_group_ad_ad_smart_campaign_ad_descriptionsTEXTAd group ad ad smart campaign ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. 2 descriptions must be specified.google_ads
ad_group_ad_ad_smart_campaign_ad_headlinesTEXTAd group ad ad smart campaign ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. 3 headlines must be specified.google_ads
ad_group_ad_ad_strengthTEXTAd group ad ad strengthOverall ad strength for this ad group ad.google_ads
ad_group_ad_ad_system_managed_resource_sourceTEXTAd group ad ad system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads
ad_group_ad_ad_text_ad_description1TEXTAd group ad ad text ad description1The first line of the ad's description.google_ads
ad_group_ad_ad_text_ad_description2TEXTAd group ad ad text ad description2The second line of the ad's description.google_ads
ad_group_ad_ad_text_ad_headlineTEXTAd group ad ad text ad headlineThe headline of the ad.google_ads
ad_group_ad_ad_tracking_url_templateTEXTAd group ad ad tracking url templateThe URL template for constructing a tracking URL.google_ads
ad_group_ad_ad_typeTEXTAd group ad ad typeThe type of ad.google_ads
ad_group_ad_ad_url_collectionsTEXTAd group ad ad url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads
ad_group_ad_ad_url_custom_parametersTEXTAd group ad ad url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, please use url custom parameter operations.google_ads
ad_group_ad_ad_video_ad_bumper_companion_banner_assetTEXTAd group ad ad video ad bumper companion banner assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_ad_discovery_description1TEXTAd group ad ad video ad discovery description1First text line for a TrueView video discovery ad.google_ads
ad_group_ad_ad_video_ad_discovery_description2TEXTAd group ad ad video ad discovery description2Second text line for a TrueView video discovery ad.google_ads
ad_group_ad_ad_video_ad_discovery_headlineTEXTAd group ad ad video ad discovery headlineThe headline of the ad.google_ads
ad_group_ad_ad_video_ad_discovery_thumbnailTEXTAd group ad ad video ad discovery thumbnailVideo thumbnail image to use.google_ads
ad_group_ad_ad_video_ad_in_stream_action_button_labelTEXTAd group ad ad video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads
ad_group_ad_ad_video_ad_in_stream_action_headlineTEXTAd group ad ad video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads
ad_group_ad_ad_video_ad_in_stream_companion_banner_assetTEXTAd group ad ad video ad in stream companion banner assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_ad_non_skippable_action_button_labelTEXTAd group ad ad video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads
ad_group_ad_ad_video_ad_non_skippable_action_headlineTEXTAd group ad ad video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads
ad_group_ad_ad_video_ad_non_skippable_companion_banner_assetTEXTAd group ad ad video ad non skippable companion banner assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_ad_out_stream_descriptionTEXTAd group ad ad video ad out stream descriptionThe description line.google_ads
ad_group_ad_ad_video_ad_out_stream_headlineTEXTAd group ad ad video ad out stream headlineThe headline of the ad.google_ads
ad_group_ad_ad_video_ad_video_assetTEXTAd group ad ad video ad video assetThe Asset resource name of this video.google_ads
ad_group_ad_ad_video_responsive_ad_call_to_actionsTEXTAd group ad ad video responsive ad call to actionsList of text assets used for the button, e.g. the "Call To Action" button. Currently, only a single value for the button is supported.google_ads
ad_group_ad_ad_video_responsive_ad_companion_bannersTEXTAd group ad ad video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads
ad_group_ad_ad_video_responsive_ad_companion_banners_assetTEXTAd group ad ad video responsive ad companion banners assetThe Asset resource name of this image.google_ads
ad_group_ad_ad_video_responsive_ad_descriptionsTEXTAd group ad ad video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads
ad_group_ad_ad_video_responsive_ad_headlinesTEXTAd group ad ad video responsive ad headlinesList of text assets used for the short headline, e.g. the "Call To Action" banner. Currently, only a single value for the short headline is supported.google_ads
ad_group_ad_ad_video_responsive_ad_long_headlinesTEXTAd group ad ad video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads
ad_group_ad_ad_video_responsive_ad_videosTEXTAd group ad ad video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads
ad_group_ad_ad_video_responsive_ad_videos_assetTEXTAd group ad ad video responsive ad videos assetThe Asset resource name of this video.google_ads
ad_group_ad_labelsTEXTAd group ad labelsThe resource names of labels attached to this ad group ad.google_ads
ad_group_ad_policy_summary_approval_statusTEXTAd group ad policy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.google_ads
ad_group_ad_policy_summary_policy_topic_entriesTEXTAd group ad policy summary policy topic entriesThe list of policy findings for this ad.google_ads
ad_group_ad_policy_summary_review_statusTEXTAd group ad policy summary review statusWhere in the review process this ad is.google_ads
ad_group_ad_resource_nameTEXTAd group ad resource nameThe resource name of the ad. Ad group ad resource names have the form: customers/{customer_id}/adGroupAds/{ad_group_id}~{ad_id}google_ads
ad_group_ad_statusTEXTAd group ad statusThe status of the ad.google_ads
ad_group_campaignTEXTAd group campaignThe campaign to which the ad group belongs.google_ads
ad_group_excluded_parent_asset_field_typesTEXTAd group excluded parent asset field typesThe asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels.google_ads
ad_group_explorer_auto_optimizer_setting_opt_inBOOLEANAd group explorer auto optimizer setting opt inIndicates whether the optimizer is turned on.google_ads
ad_group_idNUMERICAd group idThe ID of the ad group.google_ads
apple_search_ads
bing
ad_group_labelsTEXTAd group labelsThe resource names of labels attached to this ad group.google_ads
ad_group_nameTEXTAd group nameThe name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads
apple_search_ads
bing
ad_group_percent_cpc_bid_microsNUMERICAd group percent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads
ad_group_resource_nameTEXTAd group resource nameThe resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id}google_ads
ad_group_statusTEXTAd group statusThe status of the ad group.google_ads
apple_search_ads
ad_group_target_cpa_microsNUMERICAd group target cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
ad_group_target_cpm_microsNUMERICAd group target cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.google_ads
ad_group_target_roasNUMERICAd group target roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
ad_group_targeting_setting_target_restrictionsTEXTAd group targeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads
ad_group_typeTEXTAd group typeThe type of the ad group.google_ads
ad_hotel_adTEXTAd hotel adDetails pertaining to a hotel ad.google_ads
ad_image_ad_image_urlTEXTAd image ad image urlURL of the full size image.google_ads
ad_image_ad_media_fileTEXTAd image ad media fileThe MediaFile resource to use for the image.google_ads
ad_image_ad_mime_typeTEXTAd image ad mime typeThe mime type of the image.google_ads
ad_image_ad_nameTEXTAd image ad nameThe name of the image. If the image was created from a MediaFile, this is the MediaFile's name. If the image was created from bytes, this is empty.google_ads
ad_image_ad_pixel_heightNUMERICAd image ad pixel heightHeight in pixels of the full size image.google_ads
ad_image_ad_pixel_widthNUMERICAd image ad pixel widthWidth in pixels of the full size image.google_ads
ad_image_ad_preview_image_urlTEXTAd image ad preview image urlURL of the preview size image.google_ads
ad_image_ad_preview_pixel_heightNUMERICAd image ad preview pixel heightHeight in pixels of the preview size image.google_ads
ad_image_ad_preview_pixel_widthNUMERICAd image ad preview pixel widthWidth in pixels of the preview size image.google_ads
ad_legacy_app_install_adTEXTAd legacy app install adDetails pertaining to a legacy app install ad.google_ads
ad_legacy_responsive_display_ad_accent_colorTEXTAd legacy responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_legacy_responsive_display_ad_allow_flexible_colorBOOLEANAd legacy responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_legacy_responsive_display_ad_business_nameTEXTAd legacy responsive display ad business nameThe business name in the ad.google_ads
ad_legacy_responsive_display_ad_call_to_action_textTEXTAd legacy responsive display ad call to action textThe call-to-action text for the ad.google_ads
ad_legacy_responsive_display_ad_descriptionTEXTAd legacy responsive display ad descriptionThe description of the ad.google_ads
ad_legacy_responsive_display_ad_format_settingTEXTAd legacy responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_legacy_responsive_display_ad_logo_imageTEXTAd legacy responsive display ad logo imageThe MediaFile resource name of the logo image used in the ad.google_ads
ad_legacy_responsive_display_ad_long_headlineTEXTAd legacy responsive display ad long headlineThe long version of the ad's headline.google_ads
ad_legacy_responsive_display_ad_main_colorTEXTAd legacy responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_legacy_responsive_display_ad_marketing_imageTEXTAd legacy responsive display ad marketing imageThe MediaFile resource name of the marketing image used in the ad.google_ads
ad_legacy_responsive_display_ad_price_prefixTEXTAd legacy responsive display ad price prefixPrefix before price. E.g. 'as low as'.google_ads
ad_legacy_responsive_display_ad_promo_textTEXTAd legacy responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_legacy_responsive_display_ad_short_headlineTEXTAd legacy responsive display ad short headlineThe short version of the ad's headline.google_ads
ad_legacy_responsive_display_ad_square_logo_imageTEXTAd legacy responsive display ad square logo imageThe MediaFile resource name of the square logo image used in the ad.google_ads
ad_legacy_responsive_display_ad_square_marketing_imageTEXTAd legacy responsive display ad square marketing imageThe MediaFile resource name of the square marketing image used in the ad.google_ads
ad_local_ad_call_to_actionsTEXTAd local ad call to actionsList of text assets for call-to-actions. When the ad serves the call-to-actions will be selected from this list. Call-to-actions are optional and at most 5 can be specified.google_ads
ad_local_ad_descriptionsTEXTAd local ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. At least 1 and at most 5 descriptions must be specified.google_ads
ad_local_ad_headlinesTEXTAd local ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. At least 1 and at most 5 headlines must be specified.google_ads
ad_local_ad_logo_imagesTEXTAd local ad logo imagesList of logo image assets that may be displayed with the ad. The images must be 128x128 pixels and not larger than 120KB. At least 1 and at most 5 image assets must be specified.google_ads
ad_local_ad_logo_images_assetTEXTAd local ad logo images assetThe Asset resource name of this image.google_ads
ad_local_ad_marketing_imagesTEXTAd local ad marketing imagesList of marketing image assets that may be displayed with the ad. The images must be 314x600 pixels or 320x320 pixels. At least 1 and at most 20 image assets must be specified.google_ads
ad_local_ad_marketing_images_assetTEXTAd local ad marketing images assetThe Asset resource name of this image.google_ads
ad_local_ad_path1TEXTAd local ad path1First part of optional text that can be appended to the URL in the ad.google_ads
ad_local_ad_path2TEXTAd local ad path2Second part of optional text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_local_ad_videosTEXTAd local ad videosList of YouTube video assets that may be displayed with the ad. Videos are optional and at most 20 can be specified.google_ads
ad_local_ad_videos_assetTEXTAd local ad videos assetThe Asset resource name of this video.google_ads
ad_network_typeTEXTAd network typeAd network type.google_ads
ad_network_type2TEXTAd network type2Ad network type.google_ads
ad_resource_nameTEXTAd resource nameThe resource name of the ad. Ad resource names have the form: customers/{customer_id}/ads/{ad_id}google_ads
ad_responsive_display_ad_accent_colorTEXTAd responsive display ad accent colorThe accent color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_responsive_display_ad_allow_flexible_colorBOOLEANAd responsive display ad allow flexible colorAdvertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set.google_ads
ad_responsive_display_ad_business_nameTEXTAd responsive display ad business nameThe advertiser/brand name. Maximum display width is 25.google_ads
ad_responsive_display_ad_call_to_action_textTEXTAd responsive display ad call to action textThe call-to-action text for the ad. Maximum display width is 30.google_ads
ad_responsive_display_ad_control_spec_enable_asset_enhancementsBOOLEANAd responsive display ad control spec enable asset enhancementsWhether the advertiser has opted into the asset enhancements feature.google_ads
ad_responsive_display_ad_control_spec_enable_autogen_videoBOOLEANAd responsive display ad control spec enable autogen videoWhether the advertiser has opted into auto-gen video feature.google_ads
ad_responsive_display_ad_descriptionsTEXTAd responsive display ad descriptionsDescriptive texts for the ad. The maximum length is 90 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_responsive_display_ad_format_settingTEXTAd responsive display ad format settingSpecifies which format the ad will be served in. Default is ALL_FORMATS.google_ads
ad_responsive_display_ad_headlinesTEXTAd responsive display ad headlinesShort format headlines for the ad. The maximum length is 30 characters. At least 1 and max 5 headlines can be specified.google_ads
ad_responsive_display_ad_logo_imagesTEXTAd responsive display ad logo imagesLogo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 512x128 and the aspect ratio must be 4:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_responsive_display_ad_logo_images_assetTEXTAd responsive display ad logo images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_long_headlineTEXTAd responsive display ad long headlineA required long format headline. The maximum length is 90 characters.google_ads
ad_responsive_display_ad_main_colorTEXTAd responsive display ad main colorThe main color of the ad in hexadecimal, e.g. #ffffff for white. If one of main_color and accent_color is set, the other is required as well.google_ads
ad_responsive_display_ad_marketing_imagesTEXTAd responsive display ad marketing imagesMarketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 600x314 and the aspect ratio must be 1.91:1 (+-1%). At least one marketing_image is required. Combined with square_marketing_images, the maximum is 15.google_ads
ad_responsive_display_ad_marketing_images_assetTEXTAd responsive display ad marketing images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_price_prefixTEXTAd responsive display ad price prefixPrefix before price. E.g. 'as low as'.google_ads
ad_responsive_display_ad_promo_textTEXTAd responsive display ad promo textPromotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'.google_ads
ad_responsive_display_ad_square_logo_imagesTEXTAd responsive display ad square logo imagesSquare logo images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 128x128 and the aspect ratio must be 1:1 (+-1%). Combined with square_logo_images, the maximum is 5.google_ads
ad_responsive_display_ad_square_logo_images_assetTEXTAd responsive display ad square logo images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_square_marketing_imagesTEXTAd responsive display ad square marketing imagesSquare marketing images to be used in the ad. Valid image types are GIF, JPEG, and PNG. The minimum size is 300x300 and the aspect ratio must be 1:1 (+-1%). At least one square marketing_image is required. Combined with marketing_images, the maximum is 15.google_ads
ad_responsive_display_ad_square_marketing_images_assetTEXTAd responsive display ad square marketing images assetThe Asset resource name of this image.google_ads
ad_responsive_display_ad_youtube_videosTEXTAd responsive display ad youtube videosOptional YouTube videos for the ad. A maximum of 5 videos can be specified.google_ads
ad_responsive_display_ad_youtube_videos_assetTEXTAd responsive display ad youtube videos assetThe Asset resource name of this video.google_ads
ad_responsive_search_ad_descriptionsTEXTAd responsive search ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list.google_ads
ad_responsive_search_ad_headlinesTEXTAd responsive search ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list.google_ads
ad_responsive_search_ad_path1TEXTAd responsive search ad path1First part of text that can be appended to the URL in the ad.google_ads
ad_responsive_search_ad_path2TEXTAd responsive search ad path2Second part of text that can be appended to the URL in the ad. This field can only be set when path1 is also set.google_ads
ad_rotation_modeTEXTAd rotation modeThe ad rotation mode of the ad group.google_ads
ad_serving_optimization_statusTEXTAd serving optimization statusThe ad serving optimization status of the campaign.google_ads
ad_shopping_comparison_listing_ad_headlineTEXTAd shopping comparison listing ad headlineHeadline of the ad. This field is required. Allowed length is between 25 and 45 characters.google_ads
ad_shopping_product_adTEXTAd shopping product adDetails pertaining to a Shopping product ad.google_ads
ad_shopping_smart_adTEXTAd shopping smart adDetails pertaining to a Smart Shopping ad.google_ads
ad_smart_campaign_ad_descriptionsTEXTAd smart campaign ad descriptionsList of text assets for descriptions. When the ad serves the descriptions will be selected from this list. 2 descriptions must be specified.google_ads
ad_smart_campaign_ad_headlinesTEXTAd smart campaign ad headlinesList of text assets for headlines. When the ad serves the headlines will be selected from this list. 3 headlines must be specified.google_ads
ad_strengthTEXTAd strengthOverall ad strength for this ad group ad.google_ads
ad_system_managed_resource_sourceTEXTAd system managed resource sourceIf this ad is system managed, then this field will indicate the source. This field is read-only.google_ads
ad_text_ad_description1TEXTAd text ad description1The first line of the ad's description.google_ads
ad_text_ad_description2TEXTAd text ad description2The second line of the ad's description.google_ads
ad_text_ad_headlineTEXTAd text ad headlineThe headline of the ad.google_ads
ad_tracking_url_templateTEXTAd tracking url templateThe URL template for constructing a tracking URL.google_ads
ad_typeTEXTAd typeThe type of ad.google_ads
cm360
ad_url_collectionsTEXTAd url collectionsAdditional URLs for the ad that are tagged with a unique identifier that can be referenced from other fields in the ad.google_ads
ad_url_custom_parametersTEXTAd url custom parametersThe list of mappings that can be used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. For mutates, please use url custom parameter operations.google_ads
ad_video_ad_bumper_companion_banner_assetTEXTAd video ad bumper companion banner assetThe Asset resource name of this image.google_ads
ad_video_ad_discovery_description1TEXTAd video ad discovery description1First text line for a TrueView video discovery ad.google_ads
ad_video_ad_discovery_description2TEXTAd video ad discovery description2Second text line for a TrueView video discovery ad.google_ads
ad_video_ad_discovery_headlineTEXTAd video ad discovery headlineThe headline of the ad.google_ads
ad_video_ad_discovery_thumbnailTEXTAd video ad discovery thumbnailVideo thumbnail image to use.google_ads
ad_video_ad_in_stream_action_button_labelTEXTAd video ad in stream action button labelLabel on the CTA (call-to-action) button taking the user to the video ad's final URL. Required for TrueView for action campaigns, optional otherwise.google_ads
ad_video_ad_in_stream_action_headlineTEXTAd video ad in stream action headlineAdditional text displayed with the CTA (call-to-action) button to give context and encourage clicking on the button.google_ads
ad_video_ad_in_stream_companion_banner_assetTEXTAd video ad in stream companion banner assetThe Asset resource name of this image.google_ads
ad_video_ad_non_skippable_action_button_labelTEXTAd video ad non skippable action button labelLabel on the "Call To Action" button taking the user to the video ad's final URL.google_ads
ad_video_ad_non_skippable_action_headlineTEXTAd video ad non skippable action headlineAdditional text displayed with the "Call To Action" button to give context and encourage clicking on the button.google_ads
ad_video_ad_non_skippable_companion_banner_assetTEXTAd video ad non skippable companion banner assetThe Asset resource name of this image.google_ads
ad_video_ad_out_stream_descriptionTEXTAd video ad out stream descriptionThe description line.google_ads
ad_video_ad_out_stream_headlineTEXTAd video ad out stream headlineThe headline of the ad.google_ads
ad_video_ad_video_assetTEXTAd video ad video assetThe Asset resource name of this video.google_ads
ad_video_responsive_ad_call_to_actionsTEXTAd video responsive ad call to actionsList of text assets used for the button, e.g. the "Call To Action" button. Currently, only a single value for the button is supported.google_ads
ad_video_responsive_ad_companion_bannersTEXTAd video responsive ad companion bannersList of image assets used for the companion banner. Currently, only a single value for the companion banner asset is supported.google_ads
ad_video_responsive_ad_companion_banners_assetTEXTAd video responsive ad companion banners assetThe Asset resource name of this image.google_ads
ad_video_responsive_ad_descriptionsTEXTAd video responsive ad descriptionsList of text assets used for the description. Currently, only a single value for the description is supported.google_ads
ad_video_responsive_ad_headlinesTEXTAd video responsive ad headlinesList of text assets used for the short headline, e.g. the "Call To Action" banner. Currently, only a single value for the short headline is supported.google_ads
ad_video_responsive_ad_long_headlinesTEXTAd video responsive ad long headlinesList of text assets used for the long headline. Currently, only a single value for the long headline is supported.google_ads
ad_video_responsive_ad_videosTEXTAd video responsive ad videosList of YouTube video assets used for the ad. Currently, only a single value for the YouTube video asset is supported.google_ads
ad_video_responsive_ad_videos_assetTEXTAd video responsive ad videos assetThe Asset resource name of this video.google_ads
advertising_channel_sub_typeTEXTAdvertising channel sub typeOptional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.google_ads
advertising_channel_typeTEXTAdvertising channel typeThe primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.google_ads
aggregator_idNUMERICAggregator idAggregator ID of the product.google_ads
all_conversion_rateTEXTAll conversion rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads
bing
all_conversion_valueNUMERICAll conversion valueThe value of all conversions.google_ads
all_conversionsNUMERICAll conversionsThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.google_ads
bing
all_conversions_by_conversion_dateNUMERICAll conversions by conversion dateThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
all_conversions_from_click_to_callNUMERICAll conversions from click to callThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.google_ads
all_conversions_from_directionsNUMERICAll conversions from directionsThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_interactions_rateNUMERICAll conversions from interactions rateAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.google_ads
all_conversions_from_interactions_value_per_interactionNUMERICAll conversions from interactions value per interactionThe value of all conversions from interactions divided by the total number of interactions.google_ads
all_conversions_from_menuNUMERICAll conversions from menuThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_orderNUMERICAll conversions from orderThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_other_engagementNUMERICAll conversions from other engagementThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.google_ads
all_conversions_from_store_visitNUMERICAll conversions from store visitEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_from_store_websiteNUMERICAll conversions from store websiteThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.google_ads
all_conversions_valueNUMERICAll conversions valueThe value of all conversions.google_ads
all_conversions_value_by_conversion_dateNUMERICAll conversions value by conversion dateThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
all_conversions_value_per_costNUMERICAll conversions value per costThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).google_ads
amountNUMERICAmountThe amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount.google_ads
stripe
amount_microsNUMERICAmount microsThe amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit. Monthly spend is capped at 30.4 times this amount.google_ads
app_campaign_setting_app_idTEXTApp campaign setting app idA string that uniquely identifies a mobile application.google_ads
app_campaign_setting_app_storeTEXTApp campaign setting app storeThe application store that distributes this specific app.google_ads
app_campaign_setting_bidding_strategy_goal_typeTEXTApp campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads
auto_tagging_enabledBOOLEANAuto tagging enabledWhether auto-tagging is enabled for the customer.google_ads
average_costNUMERICAverage costThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.google_ads
average_cpcNUMERICAverage cpcThe total cost of all clicks divided by the total number of clicks received.google_ads
bing
average_cpeNUMERICAverage cpeThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.google_ads
average_cpmNUMERICAverage cpmAverage cost-per-thousand impressions (CPM).google_ads
bing
average_cpvNUMERICAverage cpvThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.google_ads
average_page_viewsNUMERICAverage page viewsAverage number of pages viewed per session.google_ads
average_pageviewsNUMERICAverage pageviewsAverage number of pages viewed per session.google_ads
average_time_on_siteNUMERICAverage time on siteTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.google_ads
base_ad_groupTEXTBase ad groupFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads
base_ad_group_idTEXTBase ad group idFor draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.google_ads
base_campaignTEXTBase campaignThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads
base_campaign_idTEXTBase campaign idThe resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.google_ads
benchmark_average_max_cpcNUMERICBenchmark average max cpcAn indication of how other advertisers are bidding on similar products.google_ads
bidding_strategyTEXTBidding strategyPortfolio bidding strategy used by campaign.google_ads
bidding_strategy_campaign_countNUMERICBidding strategy campaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads
bidding_strategy_currency_codeTEXTBidding strategy currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.google_ads
bidding_strategy_effective_currency_codeTEXTBidding strategy effective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.google_ads
bidding_strategy_enhanced_cpcTEXTBidding strategy enhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.google_ads
bidding_strategy_idTEXTBidding strategy idPortfolio bidding strategy used by campaign.google_ads
bidding_strategy_maximize_conversion_value_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversion_value_cpc_bid_floor_microsNUMERICBidding strategy maximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversion_value_target_roasNUMERICBidding strategy maximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads
bidding_strategy_maximize_conversions_cpc_bid_ceiling_microsNUMERICBidding strategy maximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversions_cpc_bid_floor_microsNUMERICBidding strategy maximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
bidding_strategy_maximize_conversions_target_cpaNUMERICBidding strategy maximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.google_ads
bidding_strategy_nameTEXTBidding strategy nameThe name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads
bidding_strategy_non_removed_campaign_countNUMERICBidding strategy non removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.google_ads
bidding_strategy_resource_nameTEXTBidding strategy resource nameThe resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id}google_ads
bidding_strategy_sourceTEXTBidding strategy sourceThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads
bidding_strategy_statusTEXTBidding strategy statusThe status of the bidding strategy. This field is read-only.google_ads
bidding_strategy_target_cpa_cpc_bid_ceiling_microsNUMERICBidding strategy target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_cpa_cpc_bid_floor_microsNUMERICBidding strategy target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_cpa_target_cpa_microsNUMERICBidding strategy target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
bidding_strategy_target_impression_share_cpc_bid_ceiling_microsNUMERICBidding strategy target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
bidding_strategy_target_impression_share_locationTEXTBidding strategy target impression share locationThe targeted location on the search results page.google_ads
bidding_strategy_target_impression_share_location_fraction_microsNUMERICBidding strategy target impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.google_ads
bidding_strategy_target_roas_cpc_bid_ceiling_microsNUMERICBidding strategy target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_roas_cpc_bid_floor_microsNUMERICBidding strategy target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
bidding_strategy_target_roas_target_roasNUMERICBidding strategy target roas target roasThe desired revenue (based on conversion data) per unit of spend.google_ads
bidding_strategy_target_spend_cpc_bid_ceiling_microsNUMERICBidding strategy target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
bidding_strategy_target_spend_target_spend_microsNUMERICBidding strategy target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
bidding_strategy_typeTEXTBidding strategy typeThe type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.google_ads
bounce_rateNUMERICBounce ratePercentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.google_ads
brandTEXTBrandBrand of the product.google_ads
budget_campaign_association_status_campaignTEXTBudget campaign association status campaignThe campaign resource name.google_ads
budget_campaign_association_status_statusTEXTBudget campaign association status statusBudget campaign association status.google_ads
budget_idTEXTBudget idThe budget of the campaign.google_ads
call_reporting_setting_call_conversion_actionTEXTCall reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads
call_reporting_setting_call_conversion_reporting_enabledBOOLEANCall reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads
call_reporting_setting_call_reporting_enabledBOOLEANCall reporting setting call reporting enabledEnable reporting of phone call events by redirecting them via Google System.google_ads
campaign_accessible_bidding_strategyTEXTCampaign accessible bidding strategyResource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.google_ads
campaign_ad_serving_optimization_statusTEXTCampaign ad serving optimization statusThe ad serving optimization status of the campaign.google_ads
campaign_app_campaign_setting_app_idTEXTCampaign app campaign setting app idA string that uniquely identifies a mobile application.google_ads
campaign_app_campaign_setting_app_storeTEXTCampaign app campaign setting app storeThe application store that distributes this specific app.google_ads
campaign_app_campaign_setting_bidding_strategy_goal_typeTEXTCampaign app campaign setting bidding strategy goal typeRepresents the goal which the bidding strategy of this app campaign should optimize towards.google_ads
campaign_budgetTEXTCampaign budgetThe budget of the campaign.google_ads
amazon_ads
tiktok
campaign_budget_delivery_methodTEXTCampaign budget delivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads
campaign_budget_idTEXTCampaign budget idThe ID of the campaign budget. A campaign budget is created using the CampaignBudgetService create operation and is assigned a budget ID. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.google_ads
dv360
campaign_budget_nameTEXTCampaign budget nameThe name of the campaign budget. When creating a campaign budget through CampaignBudgetService, every explicitly shared campaign budget must have a non-null, non-empty name. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name. The length of this string must be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).google_ads
dv360
campaign_budget_recommended_budget_estimated_change_weekly_clicksNUMERICCampaign budget recommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.google_ads
campaign_budget_recommended_budget_estimated_change_weekly_cost_microsNUMERICCampaign budget recommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.google_ads
campaign_budget_recommended_budget_estimated_change_weekly_interactionsNUMERICCampaign budget recommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.google_ads
campaign_budget_recommended_budget_estimated_change_weekly_viewsNUMERICCampaign budget recommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.google_ads
campaign_budget_reference_countNUMERICCampaign budget reference countThe number of campaigns actively using the budget. This field is read-only.google_ads
campaign_budget_resource_nameTEXTCampaign budget resource nameThe resource name of the campaign budget. Campaign budget resource names have the form: customers/{customer_id}/campaignBudgets/{campaign_budget_id}google_ads
campaign_budget_statusTEXTCampaign budget statusThe status of this campaign budget. This field is read-only.google_ads
campaign_budget_typeTEXTCampaign budget typeThe type of the campaign budget.google_ads
amazon_ads
tiktok
campaign_commission_commission_rate_microsNUMERICCampaign commission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads
campaign_countNUMERICCampaign countThe number of campaigns attached to this bidding strategy. This field is read-only.google_ads
campaign_dynamic_search_ads_setting_domain_nameTEXTCampaign dynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com".google_ads
campaign_dynamic_search_ads_setting_feedsTEXTCampaign dynamic search ads setting feedsThe list of page feeds associated with the campaign.google_ads
campaign_dynamic_search_ads_setting_language_codeTEXTCampaign dynamic search ads setting language codeRequired. The language code specifying the language of the domain, e.g., "en".google_ads
campaign_dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANCampaign dynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.google_ads
campaign_excluded_parent_asset_field_typesTEXTCampaign excluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.google_ads
campaign_frequency_capsTEXTCampaign frequency capsA list that limits how often each user will see this campaign's ads.google_ads
campaign_geo_target_type_setting_negative_geo_target_typeTEXTCampaign geo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.google_ads
campaign_geo_target_type_setting_positive_geo_target_typeTEXTCampaign geo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.google_ads
campaign_hotel_setting_hotel_center_idNUMERICCampaign hotel setting hotel center idThe linked Hotel Center account.google_ads
campaign_labelsTEXTCampaign labelsThe resource names of labels attached to this campaign.google_ads
campaign_local_campaign_setting_location_source_typeTEXTCampaign local campaign setting location source typeThe location source type for this local campaign.google_ads
campaign_manual_cpc_enhanced_cpc_enabledBOOLEANCampaign manual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.google_ads
campaign_manual_cpmTEXTCampaign manual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.google_ads
campaign_manual_cpvTEXTCampaign manual cpvA bidding strategy that pays a configurable amount per video view.google_ads
campaign_maximize_conversions_target_cpaNUMERICCampaign maximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.google_ads
campaign_nameTEXTCampaign nameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads
googleanalytics4
pinterest
salesforce
campaign_network_settings_target_content_networkBOOLEANCampaign network settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.google_ads
campaign_network_settings_target_google_searchBOOLEANCampaign network settings target google searchWhether ads will be served with google.com search results.google_ads
campaign_network_settings_target_partner_search_networkBOOLEANCampaign network settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.google_ads
campaign_network_settings_target_search_networkBOOLEANCampaign network settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).google_ads
campaign_optimization_goal_setting_optimization_goal_typesTEXTCampaign optimization goal setting optimization goal typesThe list of optimization goal types.google_ads
campaign_optimization_scoreNUMERICCampaign optimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads
campaign_payment_modeTEXTCampaign payment modePayment mode for the campaign.google_ads
campaign_percent_cpc_cpc_bid_ceiling_microsNUMERICCampaign percent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.google_ads
campaign_percent_cpc_enhanced_cpc_enabledBOOLEANCampaign percent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.google_ads
campaign_real_time_bidding_setting_opt_inBOOLEANCampaign real time bidding setting opt inWhether the campaign is opted in to real-time bidding.google_ads
campaign_resource_nameTEXTCampaign resource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}google_ads
campaign_selective_optimization_conversion_actionsTEXTCampaign selective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.google_ads
campaign_shopping_setting_campaign_priorityNUMERICCampaign shopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.google_ads
campaign_shopping_setting_enable_localBOOLEANCampaign shopping setting enable localWhether to include local products.google_ads
campaign_shopping_setting_merchant_idNUMERICCampaign shopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.google_ads
campaign_shopping_setting_sales_countryTEXTCampaign shopping setting sales countrySales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.google_ads
campaign_statusTEXTCampaign statusThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.google_ads
amazon_ads
pinterest
salesforce
campaign_target_cpa_cpc_bid_ceiling_microsNUMERICCampaign target cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_cpa_cpc_bid_floor_microsNUMERICCampaign target cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_cpa_target_cpa_microsNUMERICCampaign target cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
campaign_target_cpmTEXTCampaign target cpmA bidding strategy that automatically optimizes cost per thousand impressions.google_ads
campaign_target_impression_share_cpc_bid_ceiling_microsNUMERICCampaign target impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
campaign_target_impression_share_locationTEXTCampaign target impression share locationThe targeted location on the search results page.google_ads
campaign_target_impression_share_location_fraction_microsNUMERICCampaign target impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.google_ads
campaign_target_roas_cpc_bid_ceiling_microsNUMERICCampaign target roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_roas_cpc_bid_floor_microsNUMERICCampaign target roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
campaign_target_roas_target_roasNUMERICCampaign target roas target roasThe desired revenue (based on conversion data) per unit of spend.google_ads
campaign_target_spend_cpc_bid_ceiling_microsNUMERICCampaign target spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
campaign_target_spend_target_spend_microsNUMERICCampaign target spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
campaign_targeting_setting_target_restrictionsTEXTCampaign targeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads
campaign_tracking_setting_tracking_urlTEXTCampaign tracking setting tracking urlThe url used for dynamic tracking.google_ads
campaign_trial_typeTEXTCampaign trial typeThe type of campaign: normal, draft, or experiment.google_ads
campaign_url_expansion_opt_outBOOLEANCampaign url expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.google_ads
campaign_vanity_pharma_vanity_pharma_display_url_modeTEXTCampaign vanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.google_ads
campaign_vanity_pharma_vanity_pharma_textTEXTCampaign vanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.google_ads
campaign_video_brand_safety_suitabilityTEXTCampaign video brand safety suitability3-Tier Brand Safety setting for the campaign.google_ads
category_l1TEXTCategory l1Bidding category (level 1) of the product.google_ads
category_l2TEXTCategory l2Bidding category (level 2) of the product.google_ads
category_l3TEXTCategory l3Bidding category (level 3) of the product.google_ads
category_l4TEXTCategory l4Bidding category (level 4) of the product.google_ads
category_l5TEXTCategory l5Bidding category (level 5) of the product.google_ads
channelTEXTChannelChannel of the product.google_ads
appsflyer
channel_exclusivityTEXTChannel exclusivityChannel exclusivity of the product.google_ads
click_typeTEXTClick typeClick type.google_ads
commission_commission_rate_microsNUMERICCommission commission rate microsCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).google_ads
content_bid_criterion_type_groupTEXTContent bid criterion type groupAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads
content_budget_lost_impression_shareNUMERICContent budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
content_impression_shareNUMERICContent impression shareThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
content_rank_lost_impression_shareNUMERICContent rank lost impression shareThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
conversion_actionTEXTConversion actionResource name of the conversion action.google_ads
conversion_action_categoryTEXTConversion action categoryConversion action category.google_ads
conversion_action_nameTEXTConversion action nameConversion action name.google_ads
conversion_adjustmentBOOLEANConversion adjustmentThis segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.google_ads
conversion_adjustment_lag_bucketTEXTConversion adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads
conversion_attribution_event_typeTEXTConversion attribution event typeConversion attribution event type.google_ads
conversion_category_nameTEXTConversion category nameConversion action category.google_ads
conversion_lag_bucketTEXTConversion lag bucketAn enum value representing the number of days between the impression and the conversion.google_ads
conversion_last_conversion_dateDATEConversion last conversion dateThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.google_ads
conversion_last_received_request_date_timeDATEConversion last received request date timeThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (e.g. because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.google_ads
conversion_or_adjustment_lag_bucketTEXTConversion or adjustment lag bucketAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.google_ads
conversion_rateNUMERICConversion rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
apple_search_ads
outbrain
snapchat
tiktok
conversion_tracker_idTEXTConversion tracker idResource name of the conversion action.google_ads
conversion_tracking_setting_conversion_tracking_idNUMERICConversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only.google_ads
conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICConversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads
conversion_type_nameTEXTConversion type nameConversion action name.google_ads
conversion_valueNUMERICConversion valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
rtbhouse
conversion_value_rule_primary_dimensionTEXTConversion value rule primary dimensionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.google_ads
conversionsNUMERICConversionsThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
adroll
bing
cm360
dv360
googleanalytics4
klaviyo
linkedin
outbrain
tiktok
conversions_by_conversion_dateNUMERICConversions by conversion dateThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
conversions_from_interactions_rateNUMERICConversions from interactions rateConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
conversions_from_interactions_value_per_interactionNUMERICConversions from interactions value per interactionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
conversions_valueNUMERICConversions valueThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
taboola
conversions_value_by_conversion_dateNUMERICConversions value by conversion dateThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
conversions_value_per_costNUMERICConversions value per costThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
costNUMERICCostThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads
adform
amazon_ads
rtbhouse
cost_microsNUMERICCost microsThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.google_ads
cost_per_all_conversionNUMERICCost per all conversionThe cost of ad interactions divided by all conversions.google_ads
cost_per_all_conversionsNUMERICCost per all conversionsThe cost of ad interactions divided by all conversions.google_ads
cost_per_conversionNUMERICCost per conversionThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
tiktok
cost_per_current_model_attributed_conversionNUMERICCost per current model attributed conversionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
country_criteria_idTEXTCountry criteria idResource name of the geo target constant for the country of sale of the product.google_ads
cpc_bidNUMERICCpc bidThe maximum CPC (cost-per-click) bid.google_ads
cpc_bid_microsNUMERICCpc bid microsThe maximum CPC (cost-per-click) bid.google_ads
cpm_bidNUMERICCpm bidThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads
cpm_bid_microsNUMERICCpm bid microsThe maximum CPM (cost-per-thousand viewable impressions) bid.google_ads
cpv_bidNUMERICCpv bidThe CPV (cost-per-view) bid.google_ads
cpv_bid_microsNUMERICCpv bid microsThe CPV (cost-per-view) bid.google_ads
cross_device_conversionsNUMERICCross device conversionsConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.google_ads
currency_codeTEXTCurrency codeThe currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.google_ads
current_model_attributed_conversion_valueNUMERICCurrent model attributed conversion valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversionsNUMERICCurrent model attributed conversionsShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_from_interactions_rateNUMERICCurrent model attributed conversions from interactions rateCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_from_interactions_value_per_interactionNUMERICCurrent model attributed conversions from interactions value per interactionThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_valueNUMERICCurrent model attributed conversions valueThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
current_model_attributed_conversions_value_per_costNUMERICCurrent model attributed conversions value per costThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
custom_attribute0TEXTCustom attribute0Custom attribute 0 of the product.google_ads
custom_attribute1TEXTCustom attribute1Custom attribute 1 of the product.google_ads
custom_attribute2TEXTCustom attribute2Custom attribute 2 of the product.google_ads
custom_attribute3TEXTCustom attribute3Custom attribute 3 of the product.google_ads
custom_attribute4TEXTCustom attribute4Custom attribute 4 of the product.google_ads
customer_auto_tagging_enabledBOOLEANCustomer auto tagging enabledWhether auto-tagging is enabled for the customer.google_ads
customer_call_reporting_setting_call_conversion_actionTEXTCustomer call reporting setting call conversion actionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.google_ads
customer_call_reporting_setting_call_conversion_reporting_enabledBOOLEANCustomer call reporting setting call conversion reporting enabledWhether to enable call conversion reporting.google_ads
customer_call_reporting_setting_call_reporting_enabledBOOLEANCustomer call reporting setting call reporting enabledEnable reporting of phone call events by redirecting them via Google System.google_ads
customer_conversion_tracking_setting_conversion_tracking_idNUMERICCustomer conversion tracking setting conversion tracking idThe conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only.google_ads
customer_conversion_tracking_setting_cross_account_conversion_tracking_idNUMERICCustomer conversion tracking setting cross account conversion tracking idThe conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.google_ads
customer_descriptive_nameTEXTCustomer descriptive nameOptional, non-unique descriptive name of the customer.google_ads
customer_final_url_suffixTEXTCustomer final url suffixThe URL template for appending params to the final URLgoogle_ads
customer_has_partners_badgeBOOLEANCustomer has partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.google_ads
customer_managerBOOLEANCustomer managerWhether the customer is a manager.google_ads
customer_optimization_scoreNUMERICCustomer optimization scoreOptimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads
customer_optimization_score_weightNUMERICCustomer optimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.google_ads
customer_pay_per_conversion_eligibility_failure_reasonsTEXTCustomer pay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.google_ads
customer_remarketing_setting_google_global_site_tagTEXTCustomer remarketing setting google global site tagThe Google global site tag.google_ads
customer_resource_nameTEXTCustomer resource nameThe resource name of the customer. Customer resource names have the form: customers/{customer_id}google_ads
customer_test_accountBOOLEANCustomer test accountWhether the customer is a test account.google_ads
customer_tracking_url_templateTEXTCustomer tracking url templateThe URL template for constructing a tracking URL out of parameters.google_ads
day_of_weekTEXTDay of weekDay of the week, e.g., MONDAY.google_ads
delivery_methodTEXTDelivery methodThe delivery method that determines the rate at which the campaign budget is spent. Defaults to STANDARD if unspecified in a create operation.google_ads
descriptive_nameTEXTDescriptive nameOptional, non-unique descriptive name of the customer.google_ads
deviceTEXTDeviceDevice to which metrics apply.google_ads
bing
criteo
rtbhouse
searchconsole
display_custom_bid_dimensionTEXTDisplay custom bid dimensionAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.google_ads
dynamic_search_ads_setting_domain_nameTEXTDynamic search ads setting domain nameRequired. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com".google_ads
dynamic_search_ads_setting_feedsTEXTDynamic search ads setting feedsThe list of page feeds associated with the campaign.google_ads
dynamic_search_ads_setting_language_codeTEXTDynamic search ads setting language codeRequired. The language code specifying the language of the domain, e.g., "en".google_ads
dynamic_search_ads_setting_use_supplied_urls_onlyBOOLEANDynamic search ads setting use supplied urls onlyWhether the campaign uses advertiser supplied URLs exclusively.google_ads
effective_currency_codeTEXTEffective currency codeThe currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.google_ads
effective_target_cpa_microsNUMERICEffective target cpa microsThe effective target CPA (cost-per-acquisition). This field is read-only.google_ads
effective_target_cpa_sourceTEXTEffective target cpa sourceSource of the effective target CPA. This field is read-only.google_ads
effective_target_roasNUMERICEffective target roasThe effective target ROAS (return-on-ad-spend). This field is read-only.google_ads
effective_target_roas_sourceTEXTEffective target roas sourceSource of the effective target ROAS. This field is read-only.google_ads
end_dateDATEEnd dateThe last day of the campaign.google_ads
instagram
engagement_rateNUMERICEngagement rateHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.google_ads
linkedin
engagementsNUMERICEngagementsThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.google_ads
adform
cm360
linkedin
pinterest
twitter
enhanced_cpcTEXTEnhanced cpcA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.google_ads
excluded_parent_asset_field_typesTEXTExcluded parent asset field typesThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.google_ads
experiment_typeTEXTExperiment typeThe type of campaign: normal, draft, or experiment.google_ads
explicitly_sharedBOOLEANExplicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.google_ads
explorer_auto_optimizer_setting_opt_inBOOLEANExplorer auto optimizer setting opt inIndicates whether the optimizer is turned on.google_ads
external_conversion_sourceTEXTExternal conversion sourceExternal conversion source.google_ads
external_customer_idNUMERICExternal customer idThe ID of the customer.google_ads
final_urlTEXTFinal urlThe advertiser-specified final URL.google_ads
bing
final_url_suffixTEXTFinal url suffixSuffix used to append query parameters to landing pages that are served with parallel tracking.google_ads
bing
frequency_capsTEXTFrequency capsA list that limits how often each user will see this campaign's ads.google_ads
geo_target_airportTEXTGeo target airportResource name of the geo target constant that represents an airport.google_ads
geo_target_cantonTEXTGeo target cantonResource name of the geo target constant that represents a canton.google_ads
geo_target_cityTEXTGeo target cityResource name of the geo target constant that represents a city.google_ads
geo_target_countryTEXTGeo target countryResource name of the geo target constant that represents a country.google_ads
geo_target_countyTEXTGeo target countyResource name of the geo target constant that represents a county.google_ads
geo_target_districtTEXTGeo target districtResource name of the geo target constant that represents a district.google_ads
geo_target_metroTEXTGeo target metroResource name of the geo target constant that represents a metro.google_ads
geo_target_most_specific_locationTEXTGeo target most specific locationResource name of the geo target constant that represents the most specific location.google_ads
geo_target_postal_codeTEXTGeo target postal codeResource name of the geo target constant that represents a postal code.google_ads
geo_target_provinceTEXTGeo target provinceResource name of the geo target constant that represents a province.google_ads
geo_target_regionTEXTGeo target regionResource name of the geo target constant that represents a region.google_ads
geo_target_stateTEXTGeo target stateResource name of the geo target constant that represents a state.google_ads
geo_target_type_setting_negative_geo_target_typeTEXTGeo target type setting negative geo target typeThe setting used for negative geotargeting in this particular campaign.google_ads
geo_target_type_setting_positive_geo_target_typeTEXTGeo target type setting positive geo target typeThe setting used for positive geotargeting in this particular campaign.google_ads
gmail_forwardsNUMERICGmail forwardsThe number of times the ad was forwarded to someone else as a message.google_ads
gmail_savesNUMERICGmail savesThe number of times someone has saved your Gmail ad to their inbox as a message.google_ads
gmail_secondary_clicksNUMERICGmail secondary clicksThe number of clicks to the landing page on the expanded state of Gmail ads.google_ads
has_partners_badgeBOOLEANHas partners badgeWhether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.google_ads
has_recommended_budgetBOOLEANHas recommended budgetIndicates whether there is a recommended budget for this campaign budget. This field is read-only.google_ads
historical_creative_quality_scoreTEXTHistorical creative quality scoreThe creative historical quality score.google_ads
historical_landing_page_quality_scoreTEXTHistorical landing page quality scoreThe quality of historical landing page experience.google_ads
historical_quality_scoreNUMERICHistorical quality scoreThe historical quality score.google_ads
historical_search_predicted_ctrTEXTHistorical search predicted ctrThe historical search predicted click through rate (CTR).google_ads
hotel_average_lead_value_microsNUMERICHotel average lead value microsAverage lead value based on clicks.google_ads
hotel_booking_window_daysNUMERICHotel booking window daysHotel booking window in days.google_ads
hotel_center_idNUMERICHotel center idHotel center ID.google_ads
hotel_check_in_dateDATEHotel check in dateHotel check-in date. Formatted as yyyy-MM-dd.google_ads
hotel_check_in_day_of_weekTEXTHotel check in day of weekHotel check-in day of week.google_ads
hotel_cityTEXTHotel cityHotel city.google_ads
hotel_classNUMERICHotel classHotel class.google_ads
hotel_countryTEXTHotel countryHotel country.google_ads
hotel_date_selection_typeTEXTHotel date selection typeHotel date selection type.google_ads
hotel_eligible_impressionsNUMERICHotel eligible impressionsThe number of impressions that hotel partners could have had given their feed performance.google_ads
hotel_length_of_stayNUMERICHotel length of stayHotel length of stay.google_ads
hotel_price_bucketTEXTHotel price bucketHotel price bucket.google_ads
hotel_price_difference_percentageNUMERICHotel price difference percentageThe average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.google_ads
hotel_rate_rule_idTEXTHotel rate rule idHotel rate rule ID.google_ads
hotel_rate_typeTEXTHotel rate typeHotel rate type.google_ads
hotel_setting_hotel_center_idNUMERICHotel setting hotel center idThe linked Hotel Center account.google_ads
hotel_stateTEXTHotel stateHotel state.google_ads
hour_of_dayNUMERICHour of dayHour of day as a number between 0 and 23, inclusive.google_ads
idTEXTIdThe ID of the campaign.google_ads
klaviyo
interaction_event_typesTEXTInteraction event typesThe types of payable and free interactions.google_ads
interaction_on_this_extensionBOOLEANInteraction on this extensionOnly used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.google_ads
interaction_rateNUMERICInteraction rateHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.google_ads
interaction_typesTEXTInteraction typesThe types of payable and free interactions.google_ads
interactionsNUMERICInteractionsThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.google_ads
invalid_click_rateNUMERICInvalid click rateThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.google_ads
invalid_clicksNUMERICInvalid clicksNumber of clicks Google considers illegitimate and doesn't charge you for.google_ads
cm360
is_budget_explicitly_sharedBOOLEANIs budget explicitly sharedSpecifies whether the budget is explicitly shared. Defaults to true if unspecified in a create operation. If true, the budget was created with the purpose of sharing across one or more campaigns. If false, the budget was created with the intention of only being used with a single campaign. The budget's name and status will stay in sync with the campaign's name and status. Attempting to share the budget with a second campaign will result in an error. A non-shared budget can become an explicitly shared. The same operation must also assign the budget a name. A shared campaign budget can never become non-shared.google_ads
keyword_ad_group_criterionTEXTKeyword ad group criterionThe AdGroupCriterion resource name.google_ads
keyword_criterion_idTEXTKeyword Criterion IDThe Criterion ID for a keywordgoogle_ads
keyword_info_match_typeTEXTKeyword info match typeThe match type of the keyword.google_ads
keyword_info_textTEXTKeyword info textThe text of the keyword (at most 80 characters and 10 words).google_ads
keyword_view_resource_nameTEXTKeyword view resource nameThe resource name of the keyword view. Keyword view resource names have the form: customers/{customer_id}/keywordViews/{ad_group_id}~{criterion_id}google_ads
label_idNUMERICLabel idId of the label. Read only.google_ads
label_nameTEXTLabel nameThe name of the label. This field is required and should not be empty when creating a new label. The length of this string should be between 1 and 80, inclusive.google_ads
label_resource_nameTEXTLabel resource nameName of the resource. Label resource names have the form: customers/{customer_id}/labels/{label_id}google_ads
label_statusTEXTLabel statusStatus of the label. Read only.google_ads
label_text_label_background_colorTEXTLabel text label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.google_ads
label_text_label_descriptionTEXTLabel text label descriptionA short description of the label. The length must be no more than 200 characters.google_ads
labelsTEXTLabelsThe resource names of labels attached to this campaign.google_ads
landing_page_view_resource_nameTEXTLanding page view resource nameThe resource name of the landing page view. Landing page view resource names have the form: customers/{customer_id}/landingPageViews/{unexpanded_final_url_fingerprint}google_ads
language_criteria_idTEXTLanguage criteria idResource name of the language constant for the language of the product.google_ads
local_campaign_setting_location_source_typeTEXTLocal campaign setting location source typeThe location source type for this local campaign.google_ads
managerBOOLEANManagerWhether the customer is a manager.google_ads
manual_cpc_enhanced_cpc_enabledBOOLEANManual cpc enhanced cpc enabledWhether bids are to be enhanced based on conversion optimizer data.google_ads
manual_cpmTEXTManual cpmStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.google_ads
manual_cpvTEXTManual cpvA bidding strategy that pays a configurable amount per video view.google_ads
maximize_conversion_value_cpc_bid_ceiling_microsNUMERICMaximize conversion value cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversion_value_cpc_bid_floor_microsNUMERICMaximize conversion value cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversion_value_target_roasNUMERICMaximize conversion value target roasThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.google_ads
maximize_conversions_cpc_bid_ceiling_microsNUMERICMaximize conversions cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversions_cpc_bid_floor_microsNUMERICMaximize conversions cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.google_ads
maximize_conversions_target_cpaNUMERICMaximize conversions target cpaThe target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.google_ads
merchant_idNUMERICMerchant idMerchant ID of the product.google_ads
message_chat_rateNUMERICMessage chat rateNumber of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.google_ads
message_chatsNUMERICMessage chatsNumber of message chats initiated for Click To Message impressions that were message tracking eligible.google_ads
message_impressionsNUMERICMessage impressionsNumber of Click To Message impressions that were message tracking eligible.google_ads
mobile_friendly_clicks_percentageNUMERICMobile friendly clicks percentageThe percentage of mobile clicks that go to a mobile-friendly page.google_ads
month_of_yearTEXTMonth of yearMonth of the year, e.g., January.google_ads
nameTEXTNameThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.google_ads
airtable
instagram
intercom
network_settings_target_content_networkBOOLEANNetwork settings target content networkWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.google_ads
network_settings_target_google_searchBOOLEANNetwork settings target google searchWhether ads will be served with google.com search results.google_ads
network_settings_target_partner_search_networkBOOLEANNetwork settings target partner search networkWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.google_ads
network_settings_target_search_networkBOOLEANNetwork settings target search networkWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).google_ads
non_removed_campaign_countNUMERICNon removed campaign countThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.google_ads
num_offline_impressionsNUMERICNum offline impressionsNumber of offline phone impressions.google_ads
num_offline_interactionsNUMERICNum offline interactionsNumber of offline phone calls.google_ads
offer_idTEXTOffer idItem ID of the product.google_ads
offline_interaction_rateNUMERICOffline interaction rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).google_ads
optimization_goal_setting_optimization_goal_typesTEXTOptimization goal setting optimization goal typesThe list of optimization goal types.google_ads
optimization_scoreNUMERICOptimization scoreOptimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.google_ads
optimization_score_upliftNUMERICOptimization score upliftTotal optimization score uplift of all recommendations.google_ads
optimization_score_urlTEXTOptimization score urlURL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.google_ads
optimization_score_weightNUMERICOptimization score weightOptimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.google_ads
owner_customer_idNUMERICOwner customer idThe ID of the Customer which owns the bidding strategy.google_ads
owner_descriptive_nameTEXTOwner descriptive namedescriptive_name of the Customer which owns the bidding strategy.google_ads
partner_hotel_idTEXTPartner hotel idPartner hotel ID.google_ads
pay_per_conversion_eligibility_failure_reasonsTEXTPay per conversion eligibility failure reasonsReasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.google_ads
payment_modeTEXTPayment modePayment mode for the campaign.google_ads
percent_cpc_bid_microsNUMERICPercent cpc bid microsThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].google_ads
percent_cpc_cpc_bid_ceiling_microsNUMERICPercent cpc cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.google_ads
percent_cpc_enhanced_cpc_enabledBOOLEANPercent cpc enhanced cpc enabledAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.google_ads
percent_new_visitorsNUMERICPercent new visitorsPercentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.google_ads
periodTEXTPeriodPeriod over which to spend the budget. Defaults to DAILY if not specified.google_ads
phone_callsNUMERICPhone callsNumber of offline phone calls.google_ads
phone_impressionsNUMERICPhone impressionsNumber of offline phone impressions.google_ads
phone_through_rateNUMERICPhone through rateNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).google_ads
placeholder_typeTEXTPlaceholder typePlaceholder type. This is only used with feed item metrics.google_ads
policy_summary_approval_statusTEXTPolicy summary approval statusThe overall approval status of this ad, calculated based on the status of its individual policy topic entries.google_ads
policy_summary_policy_topic_entriesTEXTPolicy summary policy topic entriesThe list of policy findings for this ad.google_ads
policy_summary_review_statusTEXTPolicy summary review statusWhere in the review process this ad is.google_ads
product_aggregator_idNUMERICProduct aggregator idAggregator ID of the product.google_ads
product_bidding_category_level1TEXTProduct bidding category level1Bidding category (level 1) of the product.google_ads
product_bidding_category_level2TEXTProduct bidding category level2Bidding category (level 2) of the product.google_ads
product_bidding_category_level3TEXTProduct bidding category level3Bidding category (level 3) of the product.google_ads
product_bidding_category_level4TEXTProduct bidding category level4Bidding category (level 4) of the product.google_ads
product_bidding_category_level5TEXTProduct bidding category level5Bidding category (level 5) of the product.google_ads
product_brandTEXTProduct brandBrand of the product.google_ads
product_channelTEXTProduct channelChannel of the product.google_ads
product_channel_exclusivityTEXTProduct channel exclusivityChannel exclusivity of the product.google_ads
product_conditionTEXTProduct conditionCondition of the product.google_ads
product_countryTEXTProduct countryResource name of the geo target constant for the country of sale of the product.google_ads
product_custom_attribute0TEXTProduct custom attribute0Custom attribute 0 of the product.google_ads
product_custom_attribute1TEXTProduct custom attribute1Custom attribute 1 of the product.google_ads
product_custom_attribute2TEXTProduct custom attribute2Custom attribute 2 of the product.google_ads
product_custom_attribute3TEXTProduct custom attribute3Custom attribute 3 of the product.google_ads
product_custom_attribute4TEXTProduct custom attribute4Custom attribute 4 of the product.google_ads
product_item_idTEXTProduct item idItem ID of the product.google_ads
product_languageTEXTProduct languageResource name of the language constant for the language of the product.google_ads
product_merchant_idNUMERICProduct merchant idMerchant ID of the product.google_ads
product_store_idTEXTProduct store idStore ID of the product.google_ads
product_titleTEXTProduct titleTitle of the product.google_ads
product_type_l1TEXTProduct type l1Type (level 1) of the product.google_ads
product_type_l2TEXTProduct type l2Type (level 2) of the product.google_ads
product_type_l3TEXTProduct type l3Type (level 3) of the product.google_ads
product_type_l4TEXTProduct type l4Type (level 4) of the product.google_ads
product_type_l5TEXTProduct type l5Type (level 5) of the product.google_ads
quarterTEXTQuarterQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.google_ads
real_time_bidding_setting_opt_inBOOLEANReal time bidding setting opt inWhether the campaign is opted in to real-time bidding.google_ads
recommendation_typeTEXTRecommendation typeRecommendation type.google_ads
recommended_budget_amountNUMERICRecommended budget amountThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.google_ads
recommended_budget_amount_microsNUMERICRecommended budget amount microsThe recommended budget amount. If no recommendation is available, this will be set to the budget amount. Amount is specified in micros, where one million is equivalent to one currency unit. This field is read-only.google_ads
recommended_budget_estimated_change_weekly_clicksNUMERICRecommended budget estimated change weekly clicksThe estimated change in weekly clicks if the recommended budget is applied. This field is read-only.google_ads
recommended_budget_estimated_change_weekly_cost_microsNUMERICRecommended budget estimated change weekly cost microsThe estimated change in weekly cost in micros if the recommended budget is applied. One million is equivalent to one currency unit. This field is read-only.google_ads
recommended_budget_estimated_change_weekly_interactionsNUMERICRecommended budget estimated change weekly interactionsThe estimated change in weekly interactions if the recommended budget is applied. This field is read-only.google_ads
recommended_budget_estimated_change_weekly_viewsNUMERICRecommended budget estimated change weekly viewsThe estimated change in weekly views if the recommended budget is applied. This field is read-only.google_ads
reference_countNUMERICReference countThe number of campaigns actively using the budget. This field is read-only.google_ads
relative_ctrNUMERICRelative ctrYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.google_ads
remarketing_setting_google_global_site_tagTEXTRemarketing setting google global site tagThe Google global site tag.google_ads
resource_nameTEXTResource nameThe resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}google_ads
search_absolute_top_impression_shareNUMERICSearch absolute top impression shareThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.google_ads
search_budget_lost_absolute_top_impression_shareNUMERICSearch budget lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_budget_lost_impression_shareNUMERICSearch budget lost impression shareThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_budget_lost_top_impression_shareNUMERICSearch budget lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_click_shareNUMERICSearch click shareThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
search_engine_results_page_typeTEXTSearch engine results page typeType of the search engine results page.google_ads
search_exact_match_impression_shareNUMERICSearch exact match impression shareThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
search_impression_shareNUMERICSearch impression shareThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
search_rank_lost_absolute_top_impression_shareNUMERICSearch rank lost absolute top impression shareThe number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_rank_lost_impression_shareNUMERICSearch rank lost impression shareThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_rank_lost_top_impression_shareNUMERICSearch rank lost top impression shareThe number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.google_ads
search_termTEXTSearch termThe search term.google_ads
search_term_match_typeTEXTSearch term match typeMatch type of the keyword that triggered the ad, including variants.google_ads
search_term_view_ad_groupTEXTSearch term view ad groupThe ad group the search term served in.google_ads
search_term_view_ad_group_idTEXTSearch Term View Ad Group IDThe Ad Group ID for a search termgoogle_ads
search_term_view_campaign_idTEXTSearch Term View Campaign IDThe Campaign ID for a search termgoogle_ads
search_term_view_keyword_idTEXTSearch Term View Keyword IDThe Keyword ID for a search termgoogle_ads
search_term_view_resource_nameTEXTSearch term view resource nameThe resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}google_ads
search_term_view_search_termTEXTSearch term view search termThe search term.google_ads
search_term_view_statusTEXTSearch term view statusIndicates whether the search term is currently one of your targeted or excluded keywords.google_ads
search_top_impression_shareNUMERICSearch top impression shareThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.google_ads
selective_optimization_conversion_actionsTEXTSelective optimization conversion actionsThe selected set of conversion actions for optimizing this campaign.google_ads
serving_statusTEXTServing statusThe ad serving status of the campaign.google_ads
shopping_performance_view_resource_nameTEXTShopping performance view resource nameThe resource name of the Shopping performance view. Shopping performance view resource names have the form: customers/{customer_id}/shoppingPerformanceViewgoogle_ads
shopping_setting_campaign_priorityNUMERICShopping setting campaign priorityPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.google_ads
shopping_setting_enable_localBOOLEANShopping setting enable localWhether to include local products.google_ads
shopping_setting_merchant_idNUMERICShopping setting merchant idID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.google_ads
shopping_setting_sales_countryTEXTShopping setting sales countrySales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.google_ads
sk_ad_network_conversion_valueNUMERICSk ad network conversion valueiOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, e.g. non-iOS campaign.google_ads
sk_ad_network_conversionsNUMERICSk ad network conversionsThe number of iOS Store Kit Ad Network conversions.google_ads
slotTEXTSlotPosition of the ad.google_ads
speed_scoreNUMERICSpeed scoreA measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.google_ads
start_dateDATEStart dateThe date when campaign started.google_ads
statusTEXTStatusThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.google_ads
klaviyo
stripe
store_idTEXTStore idStore ID of the product.google_ads
target_cpaNUMERICTarget cpaThe effective target CPA (cost-per-acquisition). This field is read-only.google_ads
target_cpa_bid_sourceTEXTTarget cpa bid sourceSource of the effective target CPA. This field is read-only.google_ads
target_cpa_cpc_bid_ceiling_microsNUMERICTarget cpa cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_cpa_cpc_bid_floor_microsNUMERICTarget cpa cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_cpa_microsNUMERICTarget cpa microsThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
target_cpa_target_cpa_microsNUMERICTarget cpa target cpa microsAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.google_ads
target_cpmTEXTTarget cpmA bidding strategy that automatically optimizes cost per thousand impressions.google_ads
target_cpm_microsNUMERICTarget cpm microsAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.google_ads
target_impression_share_cpc_bid_ceiling_microsNUMERICTarget impression share cpc bid ceiling microsThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.google_ads
target_impression_share_locationTEXTTarget impression share locationThe targeted location on the search results page.google_ads
target_impression_share_location_fraction_microsNUMERICTarget impression share location fraction microsThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.google_ads
target_roasNUMERICTarget roasThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.google_ads
target_roas_cpc_bid_ceiling_microsNUMERICTarget roas cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_roas_cpc_bid_floor_microsNUMERICTarget roas cpc bid floor microsMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.google_ads
target_roas_target_roasNUMERICTarget roas target roasThe desired revenue (based on conversion data) per unit of spend.google_ads
target_spend_cpc_bid_ceiling_microsNUMERICTarget spend cpc bid ceiling microsMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.google_ads
target_spend_target_spend_microsNUMERICTarget spend target spend microsThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.google_ads
targeting_setting_target_restrictionsTEXTTargeting setting target restrictionsThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.google_ads
test_accountBOOLEANTest accountWhether the customer is a test account.google_ads
text_label_background_colorTEXTText label background colorBackground color of the label in RGB format. This string must match the regular expression '^\#([a-fA-F0-9]{6}|[a-fA-F0-9]{3})$'. Note: The background color may not be visible for manager accounts.google_ads
text_label_descriptionTEXTText label descriptionA short description of the label. The length must be no more than 200 characters.google_ads
time_zoneTEXTTime zoneThe local timezone ID of the customer.google_ads
top_impression_percentageNUMERICTop impression percentageThe percent of your ad impressions that are shown anywhere above the organic search results.google_ads
total_amountNUMERICTotal amountThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads
total_amount_microsNUMERICTotal amount microsThe lifetime amount of the budget, in the local currency for the account. Amount is specified in micros, where one million is equivalent to one currency unit.google_ads
tracking_setting_tracking_urlTEXTTracking setting tracking urlThe url used for dynamic tracking.google_ads
tracking_url_templateTEXTTracking url templateThe URL template for constructing a tracking URL.google_ads
typeTEXTTypeThe type of the ad group.google_ads
awin
facebook_organic
stripe
url_custom_parametersTEXTUrl custom parametersThe list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.google_ads
url_expansion_opt_outBOOLEANUrl expansion opt outRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.google_ads
valid_accelerated_mobile_pages_clicks_percentageNUMERICValid accelerated mobile pages clicks percentageThe percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.google_ads
value_per_all_conversionNUMERICValue per all conversionThe value of all conversions divided by the number of all conversions.google_ads
value_per_all_conversionsNUMERICValue per all conversionsThe value of all conversions divided by the number of all conversions.google_ads
value_per_all_conversions_by_conversion_dateNUMERICValue per all conversions by conversion dateThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
value_per_conversionNUMERICValue per conversionThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
value_per_conversions_by_conversion_dateNUMERICValue per conversions by conversion dateThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.google_ads
value_per_current_model_attributed_conversionNUMERICValue per current model attributed conversionThe value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.google_ads
vanity_pharma_vanity_pharma_display_url_modeTEXTVanity pharma vanity pharma display url modeThe display mode for vanity pharma URLs.google_ads
vanity_pharma_vanity_pharma_textTEXTVanity pharma vanity pharma textThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.google_ads
video_brand_safety_suitabilityTEXTVideo brand safety suitability3-Tier Brand Safety setting for the campaign.google_ads
video_quartile100_rateNUMERICVideo quartile100 ratePercentage of impressions where the viewer watched all of your video.google_ads
video_quartile25_rateNUMERICVideo quartile25 ratePercentage of impressions where the viewer watched 25% of your video.google_ads
video_quartile50_rateNUMERICVideo quartile50 ratePercentage of impressions where the viewer watched 50% of your video.google_ads
video_quartile75_rateNUMERICVideo quartile75 ratePercentage of impressions where the viewer watched 75% of your video.google_ads
video_quartile_p100_rateNUMERICVideo quartile p100 ratePercentage of impressions where the viewer watched all of your video.google_ads
video_quartile_p25_rateNUMERICVideo quartile p25 ratePercentage of impressions where the viewer watched 25% of your video.google_ads
video_quartile_p50_rateNUMERICVideo quartile p50 ratePercentage of impressions where the viewer watched 50% of your video.google_ads
video_quartile_p75_rateNUMERICVideo quartile p75 ratePercentage of impressions where the viewer watched 75% of your video.google_ads
video_view_rateNUMERICVideo view rateThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.google_ads
video_viewsNUMERICVideo viewsThe number of times your video ads were viewed.google_ads
cm360
linkedin
snapchat
view_through_conversionsNUMERICView through conversionsThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.google_ads
bannerTEXTBannerThis dimension groups information by banner for Display campaigns, or by Adgroup for Search campaigns. Banner is an advertisement vehicle. The banner is displayed through different medias/publishers on different placements. Adgroup contains one or more keywords used in Search Engine campaigns.adform
banner_attribute1TEXTBanner Attribute1This dimension groups information by Banner Attribute 1. Banner attribute is a user-defined property of a banner. Banner Attribute 1 is usually assigned to the banner batch column in Banner Overview page.adform
banner_sizeTEXTBanner SizeThis dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250.adform
banner_typeTEXTBanner TypeThis dimension groups information by creative material type. Most common banner types include Flash, Image, Rich Media, Link, Keyword and other.adform
buy_typeTEXTBuy TypeThis dimension indicates the booking/buy types of the selected placement. Possible values - Impressions (CPM), Clicks (CPC), Viewable Impressions (vCPM), Days, Weeks, Months and Conversions.adform
campaign_typeTEXTCampaign TypeThis dimension groups information by campaign type. Campaign type can be assigned in Campaign Details page, possible values - Display, Affiliate, Email, Social Media and other.adform
linkedin
mailchimp
salesforce
tiktok
clicks_to_landing_pageNUMERICClicks To Landing PageThis metric shows the percentage of clicks ending up as visits on the landing page for the selected dimension.adform
clickscrossdeviceNUMERICClicks Cross DeviceThis metric shows the number of times that users clicked on a banner and were directed to an advertiser's destination. When selecting uniqueness levels, a user is considered unique across all their devices and identifiers. TIP - User engagements with rich media banners, e.g., click on video play start button, are not taken into account.adform
clientTEXTClientDisplays client/advertiser information. Used to group campaigns, in benchmarking reports etc.adform
cost_by_salesNUMERICCost By SalesThis metric shows Cost value divided by Sales value. Cost is either booked or accumulated cost for the selected dimension, or RTB Budget Spent in case of Real Time Bidding campaign. Sales is a system variable and represents the returned value of a campaign.adform
cost_non_viewNUMERICCost Non ViewThis metric shows the cost value taking into account the percentage of non-viewable and undetermined impressions. TIP - Check documentation for more details.adform
cost_post_clickNUMERICCost Post ClickThis metric shows the post click conversions cost.adform
cost_viewNUMERICCost ViewThis metric shows the cost value taking into account the percentage of viewable impressions. TIP - Check documentation for more details.adform
covNUMERICCovThis metric shows the conversion rate for the selected dimension. Calculated as conversions divided from clicks, in percent.adform
ctr_adjustedNUMERICCtr AdjustedThis metric shows click-through rate for the selected dimension. It is a percentage of users who have been exposed to an advertisement and then clicked. Calculated as clicks divided from impressions, in percent. This metric considers all tag serving types such as Impressions, Invisible, Offile, etc. except for Clicks in order to assure consistent metric values.adform
ctr_uniqueNUMERICCtr UniqueThis metric shows unique click-through rate for the selected dimension. It is a percentage of unique users who have been exposed to an advertisement and then clicked. Calculated as campaign unique clicks divided from campaign impressions, in percent.adform
ctr_viewNUMERICCtr ViewThis metric shows the percentage of impressions that resulted in a click, taking into account only those impressions that were actually in the users' screens.adform
device_typeTEXTDevice TypeTechnical dimension, groups data by device type, which can be - Desktop and Laptop, Small Screen Phone, Smart Phone, Tablet, Other Mobile, Media Hub, Console, TV, eReader, Smart Watch, Smart Speaker. It shows what share of traffic comes from different device types.adform
engaging_impressionsNUMERICEngagingImpressionsThis metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if > 1 sec.), video play button press, close button press, etc.adform
eventTEXTEventThis dimension groups information by banner event name. Banner events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc.adform
eventsNUMERICEventsThis metric shows how many times an event has been invoked in a banner. Events can be implemented in flash banners in order to track user interactions with banners, such as expands, clicks on play button, etc. Tip - use with dimension Event Name if several different events are implemented.adform
line_itemTEXTLineItemThis dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher.adform
dv360
line_item_end_dateDATELine Item End DateThis dimension displays Line Item end date collected from Mediaplan scheduler.adform
line_item_idTEXTLine Item IDThis dimension groups data by Adform Line Item ID.adform
dv360
google_ad_manager
line_item_start_dateDATELine Item Start DateThis dimension displays Line Item start date collected from Mediaplan scheduler.adform
mediaTEXTMediaMedia/publisher is the provider of online advertising space, such as an online newspaper, social network site or other.adform
roiNUMERICRoiThis metric shows the return of investment. A positive value corresponds to capital growth, a negative value corresponds to capital decay, and a value of 0% corresponds to no change. It is calculated as (Sales - Cost) / Cost * 100%, or as (Sales - RTB Budget Spent) / RTB Budget Spent * 100% in case of Real Time Bidding campaign.adform
appsflyer
rtb_domainTEXTRtb DomainThis dimension groups data by RTB domain. RTB domains show 2nd level URLs of publisher sites (e.g. cnn.com), where a banner was displayed when impression was registered. RTB domain values are tracked and sent to Adform by AdExchanges.adform
rtb_inventory_sourceTEXTRtb Inventory SourceGroups information by RTB Inventory Source. Inventory source is an ad exchange, which can be selected for running a Real Time Bidding campaign, e.g. Admeld, Microsoft Ad Exchange, etc.adform
salesNUMERICSalesThis metric shows the sales value collected from all visits on tracked pages and is an Order level variable. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded.adform
tagTEXTTagTag is a small piece of code used to track online advertisements. This dimension groups information in relations to tags, it could be used to show rotators information.adform
video_views_100NUMERICVideo views 100This metric shows 100% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
video_views_25NUMERICVideo views 25This metric shows at least 25% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
video_views_50NUMERICVideo views 50This metric shows at least 50% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
video_views_75NUMERICVideo views 75This metric shows at least 75% of the interactions with video banners,where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On,and others can be reportedadform
twitter
revenueNUMERICRevenueThe amount of conversion revenue brought in from AdRoll visitors. Only trackable visitors are counted. Default currency is USD.adroll
cm360
departmentTEXTDepartmentDepartmentairtable
emailTEXTEmailEmailairtable
hubspot
intercom
klaviyo
salesforce
shopify
stripe
zoho
linkedinTEXTLinkedInLinkedInairtable
name_and_organizationTEXTName & organizationName & organizationairtable
phoneTEXTPhonePhoneairtable
hubspot
intercom
klaviyo
titleTEXTTitleTitleairtable
klaviyo
acosNUMERICTotal advertising cost of sales (ACoS)Total advertising cost of sales (cost divided by 14-day sales revenue)amazon_ads
attributedconversions14dNUMERICAttributed conversions (14 days)Total number of attributed conversion events occurring within 14 days of ad clickamazon_ads
attributedconversions1dNUMERICAttributed conversions (1 day)Total number of attributed conversion events occurring within 24 hours of ad clickamazon_ads
attributedconversions30dNUMERICAttributed conversions (30 days)Total number of attributed conversion events occurring within 30 days of ad clickamazon_ads
attributedconversions7dNUMERICAttributed conversions (7 days)Total number of attributed conversion events occurring within 7 days of ad clickamazon_ads
attributedorderratenewtobrand14dNUMERICAttributed new-to-brand order rate (14 days)The number of new-to-brand orders relative to the number of clicks (New-to-brand order rate = new-to-brand orders / clicks)amazon_ads
attributedordersnewtobrand14dNUMERICAttributed new-to-brand orders (14 days)The number of first-time orders for products within the brand over a one-year lookback windowamazon_ads
attributedordersnewtobrandpercentage14dNUMERICAttributed new-to-brand orders share (14 days)The percentage of total orders that are new-to-brand ordersamazon_ads
attributedsales14dNUMERICAttributed sales (14 days)Aggregate value of attributed sales occurring within 14 days of click on adamazon_ads
attributedsales1dNUMERICAttributed sales (1 day)Aggregate value of attributed sales occurring within 24 hours of click on adamazon_ads
attributedsales30dNUMERICAttributed sales (30 days)Aggregate value of attributed sales occurring within 30 days of click on adamazon_ads
attributedsales7dNUMERICAttributed sales (7 days)Aggregate value of attributed sales occurring within 7 days of click on adamazon_ads
attributedsalesnewtobrand14dNUMERICAttributed new-to-brand sales (14 days)Aggregate value of attributed sales of new-to-brand orders occurring within 7 days of click on adamazon_ads
attributedsalesnewtobrandpercentage14dNUMERICAttributed new-to-brand sales share (14 days)The percentage of total sales of new-to-brand purchasesamazon_ads
attributedunitsordered14dNUMERICAttributed units ordered (14 days)Total number of attributed units ordered within 14 days of ad clickamazon_ads
attributedunitsordered1dNUMERICAttributed units ordered (1 day)Total number of attributed units ordered within 24 hours of ad clickamazon_ads
attributedunitsordered30dNUMERICAttributed units ordered (30 days)Total number of attributed units ordered within 30 days of ad clickamazon_ads
attributedunitsordered7dNUMERICAttributed units ordered (7 days)Total number of attributed units ordered within 7 days of ad clickamazon_ads
attributedunitsorderednewtobrand14dNUMERICAttributed new-to-brand units ordered (14 days)The number of units from first-time orders for products within the brand over a one-year lookback windowamazon_ads
attributedunitsorderednewtobrandpercentage14dNUMERICAttributed new-to-brand units ordered share (14 days)The percentage of total units that are units from new-to-brand ordersamazon_ads
attributedunitssold14dNUMERICAttributed units sold (14 days)Number of attributed units sold occurring within 14 days of click on an adamazon_ads
campaignadformatTEXTCampaign ad formatCampaign ad format (for Sponsored Brands)amazon_ads
campaignbiddingstrategyTEXTCampaign bidding strategyCampaign bidding strategy (for Sponsored Products)amazon_ads
campaigndailybudgetNUMERICCampaign daily budgetTotal daily budget for the campaign (for Sponsored Products)amazon_ads
campaigntacticTEXTCampaign tacticCampaign tactic code (for Sponsored Display)amazon_ads
campaigntargetingtypeTEXTCampaign targeting typeCampaign targeting type (for Sponsored Products)amazon_ads
campaigntypeTEXTCampaign typeOne of: Sponsored Brands, Sponsored Display, Sponsored Productsamazon_ads
marketplaceTEXTMarketplaceAmazon marketplace (country) nameamazon_ads
amazon_fulfilled_shipments_data_general__amazon_order_idTEXTamazon-order-id (get_amazon_fulfilled_shipments_data_general)amazon-order-id (get_amazon_fulfilled_shipments_data_general) Amazon's unique, displayable identifier for an order.amazon_sp
amazon_fulfilled_shipments_data_general__amazon_order_item_idTEXTamazon-order-item-id (get_amazon_fulfilled_shipments_data_general)amazon-order-item-id (get_amazon_fulfilled_shipments_data_general) Amazon's unique, displayable identifier for an item within the order.amazon_sp
amazon_fulfilled_shipments_data_general__bill_address_1TEXTbill-address-1 (get_amazon_fulfilled_shipments_data_general)bill-address-1 (get_amazon_fulfilled_shipments_data_general) The first line of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__bill_address_2TEXTbill-address-2 (get_amazon_fulfilled_shipments_data_general)bill-address-2 (get_amazon_fulfilled_shipments_data_general) The second line of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__bill_address_3TEXTbill-address-3 (get_amazon_fulfilled_shipments_data_general)bill-address-3 (get_amazon_fulfilled_shipments_data_general) The third line of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__bill_cityTEXTbill-city (get_amazon_fulfilled_shipments_data_general)bill-city (get_amazon_fulfilled_shipments_data_general) The city of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__bill_countryTEXTbill-country (get_amazon_fulfilled_shipments_data_general)bill-country (get_amazon_fulfilled_shipments_data_general) ISO 3166 standard two-letter country code.amazon_sp
amazon_fulfilled_shipments_data_general__bill_postal_codeTEXTbill-postal-code (get_amazon_fulfilled_shipments_data_general)bill-postal-code (get_amazon_fulfilled_shipments_data_general) The postal (zip) code of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__bill_stateTEXTbill-state (get_amazon_fulfilled_shipments_data_general)bill-state (get_amazon_fulfilled_shipments_data_general) The state or region of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__buyer_emailTEXTbuyer-email (get_amazon_fulfilled_shipments_data_general)buyer-email (get_amazon_fulfilled_shipments_data_general) The encrypted email address of the buyer.amazon_sp
amazon_fulfilled_shipments_data_general__buyer_nameTEXTbuyer-name (get_amazon_fulfilled_shipments_data_general)buyer-name (get_amazon_fulfilled_shipments_data_general) The full name of the buyer.amazon_sp
amazon_fulfilled_shipments_data_general__buyer_phone_numberTEXTbuyer-phone-number (get_amazon_fulfilled_shipments_data_general)buyer-phone-number (get_amazon_fulfilled_shipments_data_general) The phone number of the buyer.amazon_sp
amazon_fulfilled_shipments_data_general__carrierTEXTcarrier (get_amazon_fulfilled_shipments_data_general)carrier (get_amazon_fulfilled_shipments_data_general) The name of the carrier the package was shipped with.amazon_sp
amazon_fulfilled_shipments_data_general__currencyTEXTcurrency (get_amazon_fulfilled_shipments_data_general)currency (get_amazon_fulfilled_shipments_data_general) The currency used for the purchase. Supported currencies include USD, CAD, GBP, EUR, and JPY.amazon_sp
amazon_fulfilled_shipments_data_general__estimated_arrival_dateTEXTestimated-arrival-date (get_amazon_fulfilled_shipments_data_general)estimated-arrival-date (get_amazon_fulfilled_shipments_data_general) The estimated date of delivery to the customer.amazon_sp
amazon_fulfilled_shipments_data_general__fulfillment_center_idTEXTfulfillment-center-id (get_amazon_fulfilled_shipments_data_general)fulfillment-center-id (get_amazon_fulfilled_shipments_data_general) The unique identifier from which fulfillment center the order was shipped.amazon_sp
amazon_fulfilled_shipments_data_general__fulfillment_channelTEXTfulfillment-channel (get_amazon_fulfilled_shipments_data_general)fulfillment-channel (get_amazon_fulfilled_shipments_data_general) Indicates how the order was fulfilled, via Amazon (AFN) or Merchant (MFN)amazon_sp
amazon_fulfilled_shipments_data_general__gift_wrap_priceNUMERICgift-wrap-price (get_amazon_fulfilled_shipments_data_general)gift-wrap-price (get_amazon_fulfilled_shipments_data_general) The amount that the buyer paid for gift wrap. Amount is aggregate of the quantity, not unit price.amazon_sp
amazon_fulfilled_shipments_data_general__gift_wrap_taxNUMERICgift-wrap-tax (get_amazon_fulfilled_shipments_data_general)gift-wrap-tax (get_amazon_fulfilled_shipments_data_general) The amount that the buyer paid for gift wrap tax. Amount is aggregate of the quantity, not unit price.amazon_sp
amazon_fulfilled_shipments_data_general__item_priceNUMERICitem-price (get_amazon_fulfilled_shipments_data_general)item-price (get_amazon_fulfilled_shipments_data_general) The amount that the buyer paid for the item. Amount is aggregate of the quantity, not unit price.amazon_sp
amazon_fulfilled_shipments_data_general__item_promotion_discountNUMERICitem-promotion-discount (get_amazon_fulfilled_shipments_data_general)item-promotion-discount (get_amazon_fulfilled_shipments_data_general) Promotion discount applied to the order item.amazon_sp
amazon_fulfilled_shipments_data_general__item_taxNUMERICitem-tax (get_amazon_fulfilled_shipments_data_general)item-tax (get_amazon_fulfilled_shipments_data_general) The amount that the buyer paid for item tax. Amount is aggregate of the quantity, not unit price.amazon_sp
amazon_fulfilled_shipments_data_general__merchant_order_idTEXTmerchant-order-id (get_amazon_fulfilled_shipments_data_general)merchant-order-id (get_amazon_fulfilled_shipments_data_general) A unique identifier optionally supplied for the order by the Merchant.amazon_sp
amazon_fulfilled_shipments_data_general__merchant_order_item_idTEXTmerchant-order-item-id (get_amazon_fulfilled_shipments_data_general)merchant-order-item-id (get_amazon_fulfilled_shipments_data_general) A unique identifier for an item within the order.amazon_sp
amazon_fulfilled_shipments_data_general__payments_dateDATEpayments-date (get_amazon_fulfilled_shipments_data_general)payments-date (get_amazon_fulfilled_shipments_data_general) The date the buyer's credit card was charged and order processing was completed.amazon_sp
amazon_fulfilled_shipments_data_general__product_nameTEXTproduct-name (get_amazon_fulfilled_shipments_data_general)product-name (get_amazon_fulfilled_shipments_data_general) The short title for the product, displayed in bold on the detail web page and in the title bar of the browser window.amazon_sp
amazon_fulfilled_shipments_data_general__purchase_dateDATEpurchase-date (get_amazon_fulfilled_shipments_data_general)purchase-date (get_amazon_fulfilled_shipments_data_general) The date the order was placed.amazon_sp
amazon_fulfilled_shipments_data_general__quantity_shippedNUMERICquantity-shipped (get_amazon_fulfilled_shipments_data_general)quantity-shipped (get_amazon_fulfilled_shipments_data_general) The number of this item that were shipped.amazon_sp
amazon_fulfilled_shipments_data_general__recipient_nameTEXTrecipient-name (get_amazon_fulfilled_shipments_data_general)recipient-name (get_amazon_fulfilled_shipments_data_general) Name field of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__reporting_dateDATEreporting-date (get_amazon_fulfilled_shipments_data_general)reporting-date (get_amazon_fulfilled_shipments_data_general) The date the data for this report became available in the FBA data store.amazon_sp
amazon_fulfilled_shipments_data_general__sales_channelTEXTsales-channel (get_amazon_fulfilled_shipments_data_general)sales-channel (get_amazon_fulfilled_shipments_data_general) The source of the order.amazon_sp
amazon_fulfilled_shipments_data_general__ship_address_1TEXTship-address-1 (get_amazon_fulfilled_shipments_data_general)ship-address-1 (get_amazon_fulfilled_shipments_data_general) The first line of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__ship_address_2TEXTship-address-2 (get_amazon_fulfilled_shipments_data_general)ship-address-2 (get_amazon_fulfilled_shipments_data_general) The second line of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__ship_address_3TEXTship-address-3 (get_amazon_fulfilled_shipments_data_general)ship-address-3 (get_amazon_fulfilled_shipments_data_general) The third line of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__ship_cityTEXTship-city (get_amazon_fulfilled_shipments_data_general)ship-city (get_amazon_fulfilled_shipments_data_general) The city of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__ship_countryTEXTship-country (get_amazon_fulfilled_shipments_data_general)ship-country (get_amazon_fulfilled_shipments_data_general) ISO 3166 standard two-letter country code.amazon_sp
amazon_fulfilled_shipments_data_general__ship_phone_numberTEXTship-phone-number (get_amazon_fulfilled_shipments_data_general)ship-phone-number (get_amazon_fulfilled_shipments_data_general) The phone number associated with the ship-to address.amazon_sp
amazon_fulfilled_shipments_data_general__ship_postal_codeTEXTship-postal-code (get_amazon_fulfilled_shipments_data_general)ship-postal-code (get_amazon_fulfilled_shipments_data_general) The postal (ZIP) code of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__ship_promotion_discountNUMERICship-promotion-discount (get_amazon_fulfilled_shipments_data_general)ship-promotion-discount (get_amazon_fulfilled_shipments_data_general) Promotion discount applied to shipping.amazon_sp
amazon_fulfilled_shipments_data_general__ship_service_levelTEXTship-service-level (get_amazon_fulfilled_shipments_data_general)ship-service-level (get_amazon_fulfilled_shipments_data_general) An enumerated value that determines the type of fulfillment service that the buyer expects the merchant to use (e.g., Standard v. Expedited)amazon_sp
amazon_fulfilled_shipments_data_general__ship_stateTEXTship-state (get_amazon_fulfilled_shipments_data_general)ship-state (get_amazon_fulfilled_shipments_data_general) The state or region of a standard address.amazon_sp
amazon_fulfilled_shipments_data_general__shipment_dateDATEshipment-date (get_amazon_fulfilled_shipments_data_general)shipment-date (get_amazon_fulfilled_shipments_data_general) The date the shipment was completed (shipped) by the fulfillment centeramazon_sp
amazon_fulfilled_shipments_data_general__shipment_idTEXTshipment-id (get_amazon_fulfilled_shipments_data_general)shipment-id (get_amazon_fulfilled_shipments_data_general) Encrypted Amazon shipment idamazon_sp
amazon_fulfilled_shipments_data_general__shipment_item_idTEXTshipment-item-id (get_amazon_fulfilled_shipments_data_general)shipment-item-id (get_amazon_fulfilled_shipments_data_general) Encrypted Amazon shipment item idamazon_sp
amazon_fulfilled_shipments_data_general__shipping_priceNUMERICshipping-price (get_amazon_fulfilled_shipments_data_general)shipping-price (get_amazon_fulfilled_shipments_data_general) The amount that the buyer paid for shipping. Amount is aggregate of the quantity, not unit price.amazon_sp
amazon_fulfilled_shipments_data_general__shipping_taxNUMERICshipping-tax (get_amazon_fulfilled_shipments_data_general)shipping-tax (get_amazon_fulfilled_shipments_data_general) The amount that the buyer paid for shipping tax. Amount is aggregate of the quantity, not unit price.amazon_sp
amazon_fulfilled_shipments_data_general__skuTEXTsku (get_amazon_fulfilled_shipments_data_general)sku (get_amazon_fulfilled_shipments_data_general) A merchant-defined unique identifier for a product.amazon_sp
amazon_fulfilled_shipments_data_general__tracking_numberTEXTtracking-number (get_amazon_fulfilled_shipments_data_general)tracking-number (get_amazon_fulfilled_shipments_data_general) The carrier's tracking number for the package.amazon_sp
fba_estimated_fba_fees_txt_data__asinTEXTasin (get_fba_estimated_fba_fees_txt_data)asin (get_fba_estimated_fba_fees_txt_data) Amazon Standard Identification Numbers (ASINs) are unique blocks of 10 letters or numbers that identify products. ASINs are assigned by Amazon. You can find the ASIN on the product detail page.amazon_sp
fba_estimated_fba_fees_txt_data__brandTEXTbrand (get_fba_estimated_fba_fees_txt_data)brand (get_fba_estimated_fba_fees_txt_data) The brand of your productamazon_sp
fba_estimated_fba_fees_txt_data__currencyTEXTcurrency (get_fba_estimated_fba_fees_txt_data)currency (get_fba_estimated_fba_fees_txt_data) The currency in which the fee is calculatedamazon_sp
fba_estimated_fba_fees_txt_data__estimated_fee_totalNUMERICestimated-fee-total (get_fba_estimated_fba_fees_txt_data)estimated-fee-total (get_fba_estimated_fba_fees_txt_data) The estimated fulfillment and selling on Amazon feeamazon_sp
fba_estimated_fba_fees_txt_data__estimated_order_handling_fee_per_orderNUMERICestimated-order-handling-fee-per-order (get_fba_estimated_fba_fees_txt_data)estimated-order-handling-fee-per-order (get_fba_estimated_fba_fees_txt_data) The estimated order handling fee per orderamazon_sp
fba_estimated_fba_fees_txt_data__estimated_pick_pack_fee_per_unitTEXTestimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-pick-pack-fee-per-unit (get_fba_estimated_fba_fees_txt_data)amazon_sp
fba_estimated_fba_fees_txt_data__estimated_referral_fee_per_unitNUMERICestimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-referral-fee-per-unit (get_fba_estimated_fba_fees_txt_data) The estimated selling on Amazon referral feeamazon_sp
fba_estimated_fba_fees_txt_data__estimated_variable_closing_feeNUMERICestimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data)estimated-variable-closing-fee (get_fba_estimated_fba_fees_txt_data) The estimated variable closing fee for your productamazon_sp
fba_estimated_fba_fees_txt_data__estimated_weight_handling_fee_per_unitNUMERICestimated-weight-handling-fee-per-unit (get_fba_estimated_fba_fees_txt_data)estimated-weight-handling-fee-per-unit (get_fba_estimated_fba_fees_txt_data) The estimated weight handling fee for your product based on the outbound shipping weightamazon_sp
fba_estimated_fba_fees_txt_data__expected_fulfillment_fee_per_unitNUMERICexpected-fulfillment-fee-per-unit (get_fba_estimated_fba_fees_txt_data)expected-fulfillment-fee-per-unit (get_fba_estimated_fba_fees_txt_data)amazon_sp
fba_estimated_fba_fees_txt_data__fnskuTEXTfnsku (get_fba_estimated_fba_fees_txt_data)fnsku (get_fba_estimated_fba_fees_txt_data) Unique identifier assigned by Amazon to products stored in and fulfilled from an Amazon fulfillment centeramazon_sp
fba_estimated_fba_fees_txt_data__fulfilled_byTEXTfulfilled-by (get_fba_estimated_fba_fees_txt_data)fulfilled-by (get_fba_estimated_fba_fees_txt_data) The entity that fulfilled the itemamazon_sp
fba_estimated_fba_fees_txt_data__item_package_weightNUMERICitem-package-weight (get_fba_estimated_fba_fees_txt_data)item-package-weight (get_fba_estimated_fba_fees_txt_data)amazon_sp
fba_estimated_fba_fees_txt_data__length_and_girthNUMERIClength-and-girth (get_fba_estimated_fba_fees_txt_data)length-and-girth (get_fba_estimated_fba_fees_txt_data) The longest side of your product, including its packaging, plus the girth, a unit measure, equivalent to 2 x (median side + shortest side)amazon_sp
fba_estimated_fba_fees_txt_data__longest_sideNUMERIClongest-side (get_fba_estimated_fba_fees_txt_data)longest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the longest side of your product including its packagingamazon_sp
fba_estimated_fba_fees_txt_data__median_sideNUMERICmedian-side (get_fba_estimated_fba_fees_txt_data)median-side (get_fba_estimated_fba_fees_txt_data) Measurement of the side that is neither the longest nor the shortest side of your product including its packagingamazon_sp
fba_estimated_fba_fees_txt_data__product_groupTEXTproduct-group (get_fba_estimated_fba_fees_txt_data)product-group (get_fba_estimated_fba_fees_txt_data) The Amazon department or categoryamazon_sp
fba_estimated_fba_fees_txt_data__product_nameTEXTproduct-name (get_fba_estimated_fba_fees_txt_data)product-name (get_fba_estimated_fba_fees_txt_data) The title of your productamazon_sp
fba_estimated_fba_fees_txt_data__product_size_tierTEXTproduct-size-tier (get_fba_estimated_fba_fees_txt_data)product-size-tier (get_fba_estimated_fba_fees_txt_data) The size tier assigned to your product by FBA based on its dimensions and weightamazon_sp
fba_estimated_fba_fees_txt_data__sales_priceNUMERICsales-price (get_fba_estimated_fba_fees_txt_data)sales-price (get_fba_estimated_fba_fees_txt_data) Your current promotional priceamazon_sp
fba_estimated_fba_fees_txt_data__shortest_sideNUMERICshortest-side (get_fba_estimated_fba_fees_txt_data)shortest-side (get_fba_estimated_fba_fees_txt_data) Measurement of the shortest side of your product including its packagingamazon_sp
fba_estimated_fba_fees_txt_data__skuTEXTsku (get_fba_estimated_fba_fees_txt_data)sku (get_fba_estimated_fba_fees_txt_data) Stock Keeping Units (SKUs) are unique blocks of letters or numbers that identify your products. SKUs are assigned by you as the seller.amazon_sp
fba_estimated_fba_fees_txt_data__unit_of_dimensionTEXTunit-of-dimension (get_fba_estimated_fba_fees_txt_data)unit-of-dimension (get_fba_estimated_fba_fees_txt_data)amazon_sp
fba_estimated_fba_fees_txt_data__unit_of_weightTEXTunit-of-weight (get_fba_estimated_fba_fees_txt_data)unit-of-weight (get_fba_estimated_fba_fees_txt_data) The unit of weight used in weight measurementamazon_sp
fba_estimated_fba_fees_txt_data__your_priceNUMERICyour-price (get_fba_estimated_fba_fees_txt_data)your-price (get_fba_estimated_fba_fees_txt_data) Your current selling priceamazon_sp
fba_fulfillment_customer_returns_data__asinTEXTasin (get_fba_fulfillment_customer_returns_data)asin (get_fba_fulfillment_customer_returns_data) Amazon standard item numberamazon_sp
fba_fulfillment_customer_returns_data__customer_commentsTEXTcustomer-comments (get_fba_fulfillment_customer_returns_data)customer-comments (get_fba_fulfillment_customer_returns_data) When available, comments submitted by customers regarding the reason for the return are provided.amazon_sp
fba_fulfillment_customer_returns_data__detailed_dispositionTEXTdetailed-disposition (get_fba_fulfillment_customer_returns_data)detailed-disposition (get_fba_fulfillment_customer_returns_data) Condition of the returned item: see Condition Codes below for explanationamazon_sp
fba_fulfillment_customer_returns_data__fnskuTEXTfnsku (get_fba_fulfillment_customer_returns_data)fnsku (get_fba_fulfillment_customer_returns_data) Fulfillment network SKUamazon_sp
fba_fulfillment_customer_returns_data__fulfillment_center_idTEXTfulfillment-center-id (get_fba_fulfillment_customer_returns_data)fulfillment-center-id (get_fba_fulfillment_customer_returns_data) Fulfillment center where the returned merchandise was processedamazon_sp
fba_fulfillment_customer_returns_data__license_plate_numberTEXTlicense-plate-number (get_fba_fulfillment_customer_returns_data)license-plate-number (get_fba_fulfillment_customer_returns_data)amazon_sp
fba_fulfillment_customer_returns_data__order_idTEXTorder-id (get_fba_fulfillment_customer_returns_data)order-id (get_fba_fulfillment_customer_returns_data)amazon_sp
fba_fulfillment_customer_returns_data__product_nameTEXTproduct-name (get_fba_fulfillment_customer_returns_data)product-name (get_fba_fulfillment_customer_returns_data) The name of the product as it appears on Amazonamazon_sp
fba_fulfillment_customer_returns_data__quantityNUMERICquantity (get_fba_fulfillment_customer_returns_data)quantity (get_fba_fulfillment_customer_returns_data) Number of units of this item returnedamazon_sp
fba_fulfillment_customer_returns_data__reasonTEXTreason (get_fba_fulfillment_customer_returns_data)reason (get_fba_fulfillment_customer_returns_data) A short description of reason for return as indicated by the customer. See Customer Reason below for explanationamazon_sp
fba_fulfillment_customer_returns_data__return_dateDATEreturn-date (get_fba_fulfillment_customer_returns_data)return-date (get_fba_fulfillment_customer_returns_data) Date returned merchandise was processed at the fulfillment center. DD-MM-YYYY.amazon_sp
fba_fulfillment_customer_returns_data__skuTEXTsku (get_fba_fulfillment_customer_returns_data)sku (get_fba_fulfillment_customer_returns_data) Seller's item identifieramazon_sp
fba_fulfillment_customer_returns_data__statusTEXTstatus (get_fba_fulfillment_customer_returns_data)status (get_fba_fulfillment_customer_returns_data) A short description of the status of the customer return. Please see Return Status below for explanation.amazon_sp
fba_fulfillment_inventory_health_data__asinTEXTasin (get_fba_fulfillment_inventory_health_data)asin (get_fba_fulfillment_inventory_health_data) Unique blocks of 10 letters or numbers that Amazon assigns to the products that are sold through Amazonamazon_sp
fba_fulfillment_inventory_health_data__asin_limitNUMERICasin-limit (get_fba_fulfillment_inventory_health_data)asin-limit (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__conditionTEXTcondition (get_fba_fulfillment_inventory_health_data)condition (get_fba_fulfillment_inventory_health_data) The condition of the unit (for example, new or used)amazon_sp
fba_fulfillment_inventory_health_data__currencyTEXTcurrency (get_fba_fulfillment_inventory_health_data)currency (get_fba_fulfillment_inventory_health_data) The currency for the estimated long-term storage fee chargeamazon_sp
fba_fulfillment_inventory_health_data__fnskuTEXTfnsku (get_fba_fulfillment_inventory_health_data)fnsku (get_fba_fulfillment_inventory_health_data) Unique blocks of letters and numbers that Amazon assigns to products that are stored in and fulfilled from an Amazon fulfillment centeramazon_sp
fba_fulfillment_inventory_health_data__in_bound_quantityNUMERICin-bound-quantity (get_fba_fulfillment_inventory_health_data)in-bound-quantity (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__inbound_recommend_quantityNUMERICinbound-recommend-quantity (get_fba_fulfillment_inventory_health_data)inbound-recommend-quantity (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_0_to_90_daysNUMERICinv-age-0-to-90-days (get_fba_fulfillment_inventory_health_data)inv-age-0-to-90-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_181_to_270_daysNUMERICinv-age-181-to-270-days (get_fba_fulfillment_inventory_health_data)inv-age-181-to-270-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_271_to_365_daysNUMERICinv-age-271-to-365-days (get_fba_fulfillment_inventory_health_data)inv-age-271-to-365-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_365_plus_daysNUMERICinv-age-365-plus-days (get_fba_fulfillment_inventory_health_data)inv-age-365-plus-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__inv_age_91_to_180_daysNUMERICinv-age-91-to-180-days (get_fba_fulfillment_inventory_health_data)inv-age-91-to-180-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__is_hazmatTEXTis-hazmat (get_fba_fulfillment_inventory_health_data)is-hazmat (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_afn_new_priceNUMERIClowest-afn-new-price (get_fba_fulfillment_inventory_health_data)lowest-afn-new-price (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_afn_used_priceNUMERIClowest-afn-used-price (get_fba_fulfillment_inventory_health_data)lowest-afn-used-price (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_mfn_new_priceNUMERIClowest-mfn-new-price (get_fba_fulfillment_inventory_health_data)lowest-mfn-new-price (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__lowest_mfn_used_priceNUMERIClowest-mfn-used-price (get_fba_fulfillment_inventory_health_data)lowest-mfn-used-price (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__num_afn_new_sellersNUMERICnum-afn-new-sellers (get_fba_fulfillment_inventory_health_data)num-afn-new-sellers (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__num_afn_used_sellersNUMERICnum-afn-used-sellers (get_fba_fulfillment_inventory_health_data)num-afn-used-sellers (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__per_unit_volumeNUMERICper-unit-volume (get_fba_fulfillment_inventory_health_data)per-unit-volume (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__product_groupTEXTproduct-group (get_fba_fulfillment_inventory_health_data)product-group (get_fba_fulfillment_inventory_health_data) Distinct product grouping distinguishing products like books, from watches or video gamesamazon_sp
fba_fulfillment_inventory_health_data__product_nameTEXTproduct-name (get_fba_fulfillment_inventory_health_data)product-name (get_fba_fulfillment_inventory_health_data) The name of your productamazon_sp
fba_fulfillment_inventory_health_data__projected_ltsf_12_moNUMERICprojected-ltsf-12-mo (get_fba_fulfillment_inventory_health_data)projected-ltsf-12-mo (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__projected_ltsf_6_moNUMERICprojected-ltsf-6-mo (get_fba_fulfillment_inventory_health_data)projected-ltsf-6-mo (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__qty_in_long_term_storage_programNUMERICqty-in-long-term-storage-program (get_fba_fulfillment_inventory_health_data)qty-in-long-term-storage-program (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__qty_to_be_charged_ltsf_12_moNUMERICqty-to-be-charged-ltsf-12-mo (get_fba_fulfillment_inventory_health_data)qty-to-be-charged-ltsf-12-mo (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__qty_to_be_charged_ltsf_6_moNUMERICqty-to-be-charged-ltsf-6-mo (get_fba_fulfillment_inventory_health_data)qty-to-be-charged-ltsf-6-mo (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__qty_with_removals_in_progressTEXTqty-with-removals-in-progress (get_fba_fulfillment_inventory_health_data)qty-with-removals-in-progress (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__sales_priceNUMERICsales-price (get_fba_fulfillment_inventory_health_data)sales-price (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__sales_rankNUMERICsales-rank (get_fba_fulfillment_inventory_health_data)sales-rank (get_fba_fulfillment_inventory_health_data) The current rank for your product. The change in sales rank value is the plus or minus change in the past 7 days.amazon_sp
fba_fulfillment_inventory_health_data__sellable_quantityNUMERICsellable-quantity (get_fba_fulfillment_inventory_health_data)sellable-quantity (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__skuTEXTsku (get_fba_fulfillment_inventory_health_data)sku (get_fba_fulfillment_inventory_health_data) Unique blocks of letters and numbers that you assign to the products that you are sellingamazon_sp
fba_fulfillment_inventory_health_data__snapshot_dateDATEsnapshot-date (get_fba_fulfillment_inventory_health_data)snapshot-date (get_fba_fulfillment_inventory_health_data) The date the report was generatedamazon_sp
fba_fulfillment_inventory_health_data__total_quantityNUMERICtotal-quantity (get_fba_fulfillment_inventory_health_data)total-quantity (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_180_daysNUMERICunits-shipped-last-180-days (get_fba_fulfillment_inventory_health_data)units-shipped-last-180-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_24_hrsNUMERICunits-shipped-last-24-hrs (get_fba_fulfillment_inventory_health_data)units-shipped-last-24-hrs (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_30_daysNUMERICunits-shipped-last-30-days (get_fba_fulfillment_inventory_health_data)units-shipped-last-30-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_365_daysNUMERICunits-shipped-last-365-days (get_fba_fulfillment_inventory_health_data)units-shipped-last-365-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_7_daysNUMERICunits-shipped-last-7-days (get_fba_fulfillment_inventory_health_data)units-shipped-last-7-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__units_shipped_last_90_daysNUMERICunits-shipped-last-90-days (get_fba_fulfillment_inventory_health_data)units-shipped-last-90-days (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__unsellable_quantityNUMERICunsellable-quantity (get_fba_fulfillment_inventory_health_data)unsellable-quantity (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t180TEXTweeks-of-cover-t180 (get_fba_fulfillment_inventory_health_data)weeks-of-cover-t180 (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t30TEXTweeks-of-cover-t30 (get_fba_fulfillment_inventory_health_data)weeks-of-cover-t30 (get_fba_fulfillment_inventory_health_data) Your historical trailing 30-day on-hand inventory average divided by your units sold over the same time period divided by 4 weeks. If you sold 400 units of a given item in the last 30 days (4 weeks) and had 100 sellable units in fulfillment centers, your weeks of cover last 30 days would be 1.amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t365TEXTweeks-of-cover-t365 (get_fba_fulfillment_inventory_health_data)weeks-of-cover-t365 (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t7TEXTweeks-of-cover-t7 (get_fba_fulfillment_inventory_health_data)weeks-of-cover-t7 (get_fba_fulfillment_inventory_health_data)amazon_sp
fba_fulfillment_inventory_health_data__weeks_of_cover_t90TEXTweeks-of-cover-t90 (get_fba_fulfillment_inventory_health_data)weeks-of-cover-t90 (get_fba_fulfillment_inventory_health_data) Your historical trailing 90-day on-hand inventory average divided by your units sold over the same time period divided by 12 weeks. If you sold 400 units of a given item in the last 90 days (12 weeks) and had an average of 10 sellable units in fulfillment centers, your weeks of cover last 90 days would be 3.33.amazon_sp
fba_fulfillment_inventory_health_data__your_priceNUMERICyour-price (get_fba_fulfillment_inventory_health_data)your-price (get_fba_fulfillment_inventory_health_data) Your listed priceamazon_sp
fba_inventory_planning_data__alertTEXTalert (get_fba_inventory_planning_data)alert (get_fba_inventory_planning_data) This is displayed when an item has a low-traffic or low-conversion alert. Low traffic indicates that a low number of potential buyers have seen the listing. Low conversion indicates that potential buyers are viewing the listing but aren’t following through to buy the product.amazon_sp
fba_inventory_planning_data__asinTEXTasin (get_fba_inventory_planning_data)asin (get_fba_inventory_planning_data) Unique blocks of 10 letters or numbers that Amazon assigns to the products that are sold through Amazonamazon_sp
fba_inventory_planning_data__availableNUMERICavailable (get_fba_inventory_planning_data)available (get_fba_inventory_planning_data) Available (sellable inventory) quantityamazon_sp
fba_inventory_planning_data__conditionTEXTcondition (get_fba_inventory_planning_data)condition (get_fba_inventory_planning_data) The condition of the unit (for example, new or used)amazon_sp
fba_inventory_planning_data__currencyTEXTcurrency (get_fba_inventory_planning_data)currency (get_fba_inventory_planning_data) The currency for the estimated long-term storage fee chargeamazon_sp
fba_inventory_planning_data__days_of_supplyNUMERICdays-of-supply (get_fba_inventory_planning_data)days-of-supply (get_fba_inventory_planning_data) The estimated number of days that your current inventory supply will last based on the projected demand for your productamazon_sp
fba_inventory_planning_data__estimated_cost_savings_of_recommended_actionsNUMERICestimated-cost-savings-of-recommended-actions (get_fba_inventory_planning_data)estimated-cost-savings-of-recommended-actions (get_fba_inventory_planning_data) Estimated cost savings between taking the recommended action versus the storage fees you would incur on that inventory by taking no actionamazon_sp
fba_inventory_planning_data__estimated_excess_quantityNUMERICestimated-excess-quantity (get_fba_inventory_planning_data)estimated-excess-quantity (get_fba_inventory_planning_data) Estimated excess units are overstocked units based on your current sales velocity and customer demand forecast. It’s costing you more to keep these units on hand and pay storage fees than to reduce the number of units through a price reduction or removal.amazon_sp
fba_inventory_planning_data__estimated_ltsf_next_chargeTEXTestimated-ltsf-next-charge (get_fba_inventory_planning_data)estimated-ltsf-next-charge (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__estimated_storage_cost_next_monthNUMERICestimated-storage-cost-next-month (get_fba_inventory_planning_data)estimated-storage-cost-next-month (get_fba_inventory_planning_data) Estimated storage fees (monthly storage + long-term storage) that you would incur 30 days from today, based on your current sales rate. Note: Inventory costs are based on quantities in the latest daily snapshot and may differ from your actual inventory quantities.amazon_sp
fba_inventory_planning_data__featuredoffer_priceNUMERICfeaturedoffer-price (get_fba_inventory_planning_data)featuredoffer-price (get_fba_inventory_planning_data) Offer displayed on a product detail page with an Add to Cart buttonamazon_sp
fba_inventory_planning_data__fnskuTEXTfnsku (get_fba_inventory_planning_data)fnsku (get_fba_inventory_planning_data) Unique blocks of letters and numbers that Amazon assigns to products that are stored in and fulfilled from an Amazon fulfillment centeramazon_sp
fba_inventory_planning_data__healthy_inventory_levelNUMERIChealthy-inventory-level (get_fba_inventory_planning_data)healthy-inventory-level (get_fba_inventory_planning_data) Quantity of inventory that is not considered excess based on product demand and your costs. Our recommendations are based on helping you reach this level of inventory.amazon_sp
fba_inventory_planning_data__inbound_quantityNUMERICinbound-quantity (get_fba_inventory_planning_data)inbound-quantity (get_fba_inventory_planning_data) Inbound quantity = inbound-working + inbound-shipped + inbound receivingamazon_sp
fba_inventory_planning_data__inbound_receivedNUMERICinbound-received (get_fba_inventory_planning_data)inbound-received (get_fba_inventory_planning_data) Shipments in receiving statusamazon_sp
fba_inventory_planning_data__inbound_shippedNUMERICinbound-shipped (get_fba_inventory_planning_data)inbound-shipped (get_fba_inventory_planning_data) Shipments in shipped statusamazon_sp
fba_inventory_planning_data__inbound_workingNUMERICinbound-working (get_fba_inventory_planning_data)inbound-working (get_fba_inventory_planning_data) Shipments in working statusamazon_sp
fba_inventory_planning_data__inv_age_0_to_30_daysTEXTinv-age-0-to-30-days (get_fba_inventory_planning_data)inv-age-0-to-30-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_0_to_90_daysTEXTinv-age-0-to-90-days (get_fba_inventory_planning_data)inv-age-0-to-90-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_181_to_270_daysTEXTinv-age-181-to-270-days (get_fba_inventory_planning_data)inv-age-181-to-270-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_181_to_330_daysTEXTinv-age-181-to-330-days (get_fba_inventory_planning_data)inv-age-181-to-330-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_271_to_365_daysTEXTinv-age-271-to-365-days (get_fba_inventory_planning_data)inv-age-271-to-365-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_31_to_60_daysTEXTinv-age-31-to-60-days (get_fba_inventory_planning_data)inv-age-31-to-60-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_331_to_365_daysTEXTinv-age-331-to-365-days (get_fba_inventory_planning_data)inv-age-331-to-365-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_365_plus_daysTEXTinv-age-365-plus-days (get_fba_inventory_planning_data)inv-age-365-plus-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_61_to_90_daysTEXTinv-age-61-to-90-days (get_fba_inventory_planning_data)inv-age-61-to-90-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__inv_age_91_to_180_daysTEXTinv-age-91-to-180-days (get_fba_inventory_planning_data)inv-age-91-to-180-days (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__item_volumeNUMERICitem-volume (get_fba_inventory_planning_data)item-volume (get_fba_inventory_planning_data) The volume of the item, which is calculated by multiplying the longest side, median side, and shortest side together. These measurements generally correspond to the length, width, and height of the item.amazon_sp
fba_inventory_planning_data__lowest_price_new_plus_shippingTEXTlowest-price-new-plus-shipping (get_fba_inventory_planning_data)lowest-price-new-plus-shipping (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__lowest_price_usedTEXTlowest-price-used (get_fba_inventory_planning_data)lowest-price-used (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__marketplaceTEXTmarketplace (get_fba_inventory_planning_data)marketplace (get_fba_inventory_planning_data) The Amazon store where the product is locatedamazon_sp
fba_inventory_planning_data__no_sale_last_6_monthsNUMERICno-sale-last-6-months (get_fba_inventory_planning_data)no-sale-last-6-months (get_fba_inventory_planning_data) Inventory that has not sold in six or more consecutive months and that have been in fulfillment centers for more than 180 days. These units will be automatically removed during the next removal cycle if you are opted in to automated fulfillable inventory removals.amazon_sp
fba_inventory_planning_data__pending_removal_quantityNUMERICpending-removal-quantity (get_fba_inventory_planning_data)pending-removal-quantity (get_fba_inventory_planning_data) The number of units that you have asked to be returned to you or disposed ofamazon_sp
fba_inventory_planning_data__product_groupTEXTproduct-group (get_fba_inventory_planning_data)product-group (get_fba_inventory_planning_data) Distinct product grouping distinguishing products like books, from watches or video gamesamazon_sp
fba_inventory_planning_data__product_nameTEXTproduct-name (get_fba_inventory_planning_data)product-name (get_fba_inventory_planning_data) The name of your productamazon_sp
fba_inventory_planning_data__projected_ltsf_9_moTEXTprojected-ltsf-9-mo (get_fba_inventory_planning_data)projected-ltsf-9-mo (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__qty_to_be_charged_ltsf_12_moTEXTqty-to-be-charged-ltsf-12-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-12-mo (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__qty_to_be_charged_ltsf_9_moTEXTqty-to-be-charged-ltsf-9-mo (get_fba_inventory_planning_data)qty-to-be-charged-ltsf-9-mo (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__recommended_actionTEXTrecommended-action (get_fba_inventory_planning_data)recommended-action (get_fba_inventory_planning_data) The action recommended for your inventory. Recommendations are based on your current customer demand and on whether it would cost you less to take an action than to do nothing.amazon_sp
fba_inventory_planning_data__recommended_removal_quantityNUMERICrecommended-removal-quantity (get_fba_inventory_planning_data)recommended-removal-quantity (get_fba_inventory_planning_data) Estimated number of units that would likely benefit from removal instead of being charged storage feesamazon_sp
fba_inventory_planning_data__recommended_sale_duration_daysNUMERICrecommended-sale-duration-days (get_fba_inventory_planning_data)recommended-sale-duration-days (get_fba_inventory_planning_data) If a sale is recommended, this is the estimated sale duration in days that would likely help you sell through your excess inventory.amazon_sp
fba_inventory_planning_data__recommended_sales_priceNUMERICrecommended-sales-price (get_fba_inventory_planning_data)recommended-sales-price (get_fba_inventory_planning_data) Sales price recommended to help you sell through your inventory based on your current inventory settings. This value may be different from the lowest price or Featured Offer price. We recommend that you keep your product at this price until you have sold through your excess inventory.amazon_sp
fba_inventory_planning_data__sales_priceTEXTsales-price (get_fba_inventory_planning_data)sales-price (get_fba_inventory_planning_data)amazon_sp
fba_inventory_planning_data__sales_rankNUMERICsales-rank (get_fba_inventory_planning_data)sales-rank (get_fba_inventory_planning_data) The current rank for your product. The change in sales rank value is the plus or minus change in the past 7 days.amazon_sp
fba_inventory_planning_data__sales_shipped_last_30_daysNUMERICsales-shipped-last-30-days (get_fba_inventory_planning_data)sales-shipped-last-30-days (get_fba_inventory_planning_data) Shipped-unit sales in the last 30 daysamazon_sp
fba_inventory_planning_data__sales_shipped_last_60_daysNUMERICsales-shipped-last-60-days (get_fba_inventory_planning_data)sales-shipped-last-60-days (get_fba_inventory_planning_data) Shipped-unit sales in the last 60 daysamazon_sp
fba_inventory_planning_data__sales_shipped_last_7_daysNUMERICsales-shipped-last-7-days (get_fba_inventory_planning_data)sales-shipped-last-7-days (get_fba_inventory_planning_data) Shipped-unit sales in the last 7 daysamazon_sp
fba_inventory_planning_data__sales_shipped_last_90_daysNUMERICsales-shipped-last-90-days (get_fba_inventory_planning_data)sales-shipped-last-90-days (get_fba_inventory_planning_data) Shipped-unit sales in the last 90 daysamazon_sp
fba_inventory_planning_data__sell_throughNUMERICsell-through (get_fba_inventory_planning_data)sell-through (get_fba_inventory_planning_data) The rate at which your units sold and shipped over the past 90 days divided by the average inventory available at fulfillment centers during that time. Tracking your sell-through rate can help you determine whether you need to take action to improve traffic or conversion for your products.amazon_sp
fba_inventory_planning_data__skuTEXTsku (get_fba_inventory_planning_data)sku (get_fba_inventory_planning_data) Unique blocks of letters and numbers that you assign to the products that you are sellingamazon_sp
fba_inventory_planning_data__snapshot_dateDATEsnapshot-date (get_fba_inventory_planning_data)snapshot-date (get_fba_inventory_planning_data) The date the report was generatedamazon_sp
fba_inventory_planning_data__storage_typeTEXTstorage-type (get_fba_inventory_planning_data)storage-type (get_fba_inventory_planning_data) Storage-type category of the product for which storage limits are set. Note: Standard size includes small and standard types.amazon_sp
fba_inventory_planning_data__storage_volumeNUMERICstorage-volume (get_fba_inventory_planning_data)storage-volume (get_fba_inventory_planning_data) Storage volume is the total usage for this product in our fulfillment centers minus inventory that is pending removalamazon_sp
fba_inventory_planning_data__units_shipped_t30NUMERICunits-shipped-t30 (get_fba_inventory_planning_data)units-shipped-t30 (get_fba_inventory_planning_data) Units shipped in the last 30 daysamazon_sp
fba_inventory_planning_data__units_shipped_t60NUMERICunits-shipped-t60 (get_fba_inventory_planning_data)units-shipped-t60 (get_fba_inventory_planning_data) Units shipped in the last 60 daysamazon_sp
fba_inventory_planning_data__units_shipped_t7NUMERICunits-shipped-t7 (get_fba_inventory_planning_data)units-shipped-t7 (get_fba_inventory_planning_data) Units shipped in the last 7 daysamazon_sp
fba_inventory_planning_data__units_shipped_t90NUMERICunits-shipped-t90 (get_fba_inventory_planning_data)units-shipped-t90 (get_fba_inventory_planning_data) Units shipped in the last 90 daysamazon_sp
fba_inventory_planning_data__volume_unit_measurementTEXTvolume-unit-measurement (get_fba_inventory_planning_data)volume-unit-measurement (get_fba_inventory_planning_data) Unit of measurement for the volume of the itemamazon_sp
fba_inventory_planning_data__weeks_of_cover_t30NUMERICweeks-of-cover-t30 (get_fba_inventory_planning_data)weeks-of-cover-t30 (get_fba_inventory_planning_data) Your historical trailing 30-day on-hand inventory average divided by your units sold over the same time period divided by 4 weeks. If you sold 400 units of a given item in the last 30 days (4 weeks) and had 100 sellable units in fulfillment centers, your weeks of cover last 30 days would be 1.amazon_sp
fba_inventory_planning_data__weeks_of_cover_t90NUMERICweeks-of-cover-t90 (get_fba_inventory_planning_data)weeks-of-cover-t90 (get_fba_inventory_planning_data) Your historical trailing 90-day on-hand inventory average divided by your units sold over the same time period divided by 12 weeks. If you sold 400 units of a given item in the last 90 days (12 weeks) and had an average of 10 sellable units in fulfillment centers, your weeks of cover last 90 days would be 3.33.amazon_sp
fba_inventory_planning_data__your_priceNUMERICyour-price (get_fba_inventory_planning_data)your-price (get_fba_inventory_planning_data) Your listed priceamazon_sp
fba_myi_unsuppressed_inventory_data__afn_fulfillable_quantityNUMERICafn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data)afn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data) The number of units you have for a SKU in Amazon fulfillment centers that can be picked, packed, and shipped.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_future_supply_buyableNUMERICafn-future-supply-buyable (get_fba_myi_unsuppressed_inventory_data)afn-future-supply-buyable (get_fba_myi_unsuppressed_inventory_data) The number of units available for customers to find and buy while inventory is on its way to an Amazon fulfillment center through In-Stock Head Start.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_inbound_receiving_quantityNUMERICafn-inbound-receiving-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-receiving-quantity (get_fba_myi_unsuppressed_inventory_data) The number of units you have for a SKU that have not yet been received at an Amazon fulfillment center for processing, but are part of an inbound shipment with some units that have already been received and processed.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_inbound_shipped_quantityNUMERICafn-inbound-shipped-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-shipped-quantity (get_fba_myi_unsuppressed_inventory_data) The number of units you have for a SKU in an inbound shipment that you have notified Amazon about and provided a tracking number.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_inbound_working_quantityNUMERICafn-inbound-working-quantity (get_fba_myi_unsuppressed_inventory_data)afn-inbound-working-quantity (get_fba_myi_unsuppressed_inventory_data) The number of units you have for a SKU in an inbound shipment that you have notified Amazon about.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_listing_existsTEXTafn-listing-exists (get_fba_myi_unsuppressed_inventory_data)afn-listing-exists (get_fba_myi_unsuppressed_inventory_data) "Yes" indicates that the item is listed for Fulfillment by Amazon.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_researching_quantityNUMERICafn-researching-quantity (get_fba_myi_unsuppressed_inventory_data)afn-researching-quantity (get_fba_myi_unsuppressed_inventory_data)amazon_sp
fba_myi_unsuppressed_inventory_data__afn_reserved_future_supplyNUMERICafn-reserved-future-supply (get_fba_myi_unsuppressed_inventory_data)afn-reserved-future-supply (get_fba_myi_unsuppressed_inventory_data) The number of units that customers have purchased while inventory is on its way to an Amazon fulfillment center through In-Stock Head Start.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_reserved_quantityNUMERICafn-reserved-quantity (get_fba_myi_unsuppressed_inventory_data)afn-reserved-quantity (get_fba_myi_unsuppressed_inventory_data) The number of units you have for a SKU in Amazon fulfillment centers that are currently being picked, packed, and shipped or are sidelined for measurement, sampling, or other internal processes.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_total_quantityNUMERICafn-total-quantity (get_fba_myi_unsuppressed_inventory_data)afn-total-quantity (get_fba_myi_unsuppressed_inventory_data) The total number of units you have for a SKU in an inbound shipment or in Amazon fulfillment centers: (afn-total-quantity) = (afn-warehouse-quantity) + (afn-inbound-working-quantity) + (afn-inbound-shipped-quantity) + (afn-inbound-receiving-quantity)amazon_sp
fba_myi_unsuppressed_inventory_data__afn_unsellable_quantityNUMERICafn-unsellable-quantity (get_fba_myi_unsuppressed_inventory_data)afn-unsellable-quantity (get_fba_myi_unsuppressed_inventory_data) The number of units you have for a SKU in Amazon fulfillment centers in unsellable condition.amazon_sp
fba_myi_unsuppressed_inventory_data__afn_warehouse_quantityNUMERICafn-warehouse-quantity (get_fba_myi_unsuppressed_inventory_data)afn-warehouse-quantity (get_fba_myi_unsuppressed_inventory_data) The number of units you have for an SKU in Amazon fulfillment centers that have been processed: (afn-warehouse-quantity) = (afn-fulfillable-quantity) + (afn-unsellable-quantity) + (afn-reserved-quantity).amazon_sp
fba_myi_unsuppressed_inventory_data__asinTEXTasin (get_fba_myi_unsuppressed_inventory_data)asin (get_fba_myi_unsuppressed_inventory_data) Amazon Standard Identification Numbers (ASINs) are unique blocks of 10 letters or numbers that identify items. ASINs are assigned by Amazon. You can find the ASIN on the product detail page.amazon_sp
fba_myi_unsuppressed_inventory_data__conditionTEXTcondition (get_fba_myi_unsuppressed_inventory_data)condition (get_fba_myi_unsuppressed_inventory_data) The condition of your product.amazon_sp
fba_myi_unsuppressed_inventory_data__fnskuTEXTfnsku (get_fba_myi_unsuppressed_inventory_data)fnsku (get_fba_myi_unsuppressed_inventory_data) Fulfillment Network Stock Keeping Units (FNSKUs) are unique identifiers assigned by Amazon to products stored in and fulfilled from Amazon fulfillment centers.amazon_sp
fba_myi_unsuppressed_inventory_data__mfn_fulfillable_quantityTEXTmfn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data)mfn-fulfillable-quantity (get_fba_myi_unsuppressed_inventory_data) The quantity in your fulfillment network that can be picked, packed, and shipped.amazon_sp
fba_myi_unsuppressed_inventory_data__mfn_listing_existsTEXTmfn-listing-exists (get_fba_myi_unsuppressed_inventory_data)mfn-listing-exists (get_fba_myi_unsuppressed_inventory_data) "Yes" indicates that the product is listed for fulfillment by you as the seller.amazon_sp
fba_myi_unsuppressed_inventory_data__per_unit_volumeNUMERICper-unit-volume (get_fba_myi_unsuppressed_inventory_data)per-unit-volume (get_fba_myi_unsuppressed_inventory_data) The volume in cubic feet of one unit (to the nearest 1/100 of an inch).amazon_sp
fba_myi_unsuppressed_inventory_data__product_nameTEXTproduct-name (get_fba_myi_unsuppressed_inventory_data)product-name (get_fba_myi_unsuppressed_inventory_data) The title of your product.amazon_sp
fba_myi_unsuppressed_inventory_data__skuTEXTsku (get_fba_myi_unsuppressed_inventory_data)sku (get_fba_myi_unsuppressed_inventory_data) Stock Keeping Units (SKUs) are unique blocks of letters or numbers that identify your products.amazon_sp
fba_myi_unsuppressed_inventory_data__your_priceNUMERICyour-price (get_fba_myi_unsuppressed_inventory_data)your-price (get_fba_myi_unsuppressed_inventory_data) Your current selling price.amazon_sp
fba_reimbursements_data__amazon_order_idTEXTamazon-order-id (get_fba_reimbursements_data)amazon-order-id (get_fba_reimbursements_data) The unique identifier assigned to the customer order. This field is empty if the reimbursement is not associated with an order.amazon_sp
fba_reimbursements_data__amount_per_unitNUMERICamount-per-unit (get_fba_reimbursements_data)amount-per-unit (get_fba_reimbursements_data) The per-unit reimbursement amount for this line item.amazon_sp
fba_reimbursements_data__amount_totalNUMERICamount-total (get_fba_reimbursements_data)amount-total (get_fba_reimbursements_data) The total amount of the cash reimbursement for this line item.amazon_sp
fba_reimbursements_data__approval_dateDATEapproval-date (get_fba_reimbursements_data)approval-date (get_fba_reimbursements_data) The date the reimbursement was approved.amazon_sp
fba_reimbursements_data__asinTEXTasin (get_fba_reimbursements_data)asin (get_fba_reimbursements_data) An ASIN (Amazon Standard Identification Numbers) is a unique identifier assigned by Amazon to products in the Amazon product catalog. The ASIN can be found on the product detail page.amazon_sp
fba_reimbursements_data__case_idTEXTcase-id (get_fba_reimbursements_data)case-id (get_fba_reimbursements_data) The unique identifier assigned to the case when you request a reimbursement.amazon_sp
fba_reimbursements_data__conditionTEXTcondition (get_fba_reimbursements_data)condition (get_fba_reimbursements_data) The condition of your item (for example, New).amazon_sp
fba_reimbursements_data__currency_unitTEXTcurrency-unit (get_fba_reimbursements_data)currency-unit (get_fba_reimbursements_data) The currency for the applicable marketplace.amazon_sp
fba_reimbursements_data__fnskuTEXTfnsku (get_fba_reimbursements_data)fnsku (get_fba_reimbursements_data) The fulfillment network SKU (stock keeping unit) is the unique identifier Fulfillment by Amazon assigned to your product.amazon_sp
fba_reimbursements_data__original_reimbursement_idTEXToriginal-reimbursement-id (get_fba_reimbursements_data)original-reimbursement-id (get_fba_reimbursements_data)amazon_sp
fba_reimbursements_data__original_reimbursement_typeTEXToriginal-reimbursement-type (get_fba_reimbursements_data)original-reimbursement-type (get_fba_reimbursements_data)amazon_sp
fba_reimbursements_data__product_nameTEXTproduct-name (get_fba_reimbursements_data)product-name (get_fba_reimbursements_data) The name of your product.amazon_sp
fba_reimbursements_data__quantity_reimbursed_cashNUMERICquantity-reimbursed-cash (get_fba_reimbursements_data)quantity-reimbursed-cash (get_fba_reimbursements_data) The total number of units reimbursed with cash.amazon_sp
fba_reimbursements_data__quantity_reimbursed_inventoryNUMERICquantity-reimbursed-inventory (get_fba_reimbursements_data)quantity-reimbursed-inventory (get_fba_reimbursements_data) The number of units reimbursed with inventory.amazon_sp
fba_reimbursements_data__quantity_reimbursed_totalNUMERICquantity-reimbursed-total (get_fba_reimbursements_data)quantity-reimbursed-total (get_fba_reimbursements_data) The total number of units reimbursed with either cash or inventory (Quantity Reimbursed [Cash] + Quantity Reimbursed [Inventory]).amazon_sp
fba_reimbursements_data__reasonTEXTreason (get_fba_reimbursements_data)reason (get_fba_reimbursements_data) The reason for the reimbursement (for example, Damaged: Warehouse).amazon_sp
fba_reimbursements_data__reimbursement_idTEXTreimbursement-id (get_fba_reimbursements_data)reimbursement-id (get_fba_reimbursements_data) The unique identifier for this reimbursement. Each reimbursement may include multiple line items.amazon_sp
fba_reimbursements_data__skuTEXTsku (get_fba_reimbursements_data)sku (get_fba_reimbursements_data)amazon_sp
fba_uno_inventory_data__asinTEXTasin (get_fba_uno_inventory_data)asin (get_fba_uno_inventory_data)amazon_sp
fba_uno_inventory_data__priceNUMERICprice (get_fba_uno_inventory_data)price (get_fba_uno_inventory_data)amazon_sp
fba_uno_inventory_data__quantityNUMERICquantity (get_fba_uno_inventory_data)quantity (get_fba_uno_inventory_data)amazon_sp
fba_uno_inventory_data__skuTEXTsku (get_fba_uno_inventory_data)sku (get_fba_uno_inventory_data)amazon_sp
flat_file_all_orders_data_by_last_update_general__amazon_order_idTEXTamazon-order-id (get_flat_file_all_orders_data_by_last_update_general)amazon-order-id (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__asinTEXTasin (get_flat_file_all_orders_data_by_last_update_general)asin (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__currencyTEXTcurrency (get_flat_file_all_orders_data_by_last_update_general)currency (get_flat_file_all_orders_data_by_last_update_general) Currency type Example: USDamazon_sp
flat_file_all_orders_data_by_last_update_general__fulfillment_channelTEXTfulfillment-channel (get_flat_file_all_orders_data_by_last_update_general)fulfillment-channel (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__gift_wrap_priceNUMERICgift-wrap-price (get_flat_file_all_orders_data_by_last_update_general)gift-wrap-price (get_flat_file_all_orders_data_by_last_update_general) The price of the gift wrap selected by the buyer.amazon_sp
flat_file_all_orders_data_by_last_update_general__gift_wrap_taxNUMERICgift-wrap-tax (get_flat_file_all_orders_data_by_last_update_general)gift-wrap-tax (get_flat_file_all_orders_data_by_last_update_general) The amount of tax paid on the gift wrap.amazon_sp
flat_file_all_orders_data_by_last_update_general__is_business_orderTEXTis-business-order (get_flat_file_all_orders_data_by_last_update_general)is-business-order (get_flat_file_all_orders_data_by_last_update_general) Indicates if the order is from an Amazon Business customer.Example: true, falseamazon_sp
flat_file_all_orders_data_by_last_update_general__item_priceNUMERICitem-price (get_flat_file_all_orders_data_by_last_update_general)item-price (get_flat_file_all_orders_data_by_last_update_general) Price a buyer paid for the item(s). All amounts are aggregates of the quantity, not unit prices.Example: Item Price = $10 Quantity = 2 Item price displayed = $20amazon_sp
flat_file_all_orders_data_by_last_update_general__item_promotion_discountTEXTitem-promotion-discount (get_flat_file_all_orders_data_by_last_update_general)item-promotion-discount (get_flat_file_all_orders_data_by_last_update_general) Amount discounted from orders that qualify for either a money-off or a percent-off promotion.amazon_sp
flat_file_all_orders_data_by_last_update_general__item_statusTEXTitem-status (get_flat_file_all_orders_data_by_last_update_general)item-status (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__item_taxNUMERICitem-tax (get_flat_file_all_orders_data_by_last_update_general)item-tax (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__last_updated_dateDATElast-updated-date (get_flat_file_all_orders_data_by_last_update_general)last-updated-date (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__merchant_order_idTEXTmerchant-order-id (get_flat_file_all_orders_data_by_last_update_general)merchant-order-id (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__order_channelTEXTorder-channel (get_flat_file_all_orders_data_by_last_update_general)order-channel (get_flat_file_all_orders_data_by_last_update_general) Information about how an order was placed.amazon_sp
flat_file_all_orders_data_by_last_update_general__order_statusTEXTorder-status (get_flat_file_all_orders_data_by_last_update_general)order-status (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__price_designationTEXTprice-designation (get_flat_file_all_orders_data_by_last_update_general)price-designation (get_flat_file_all_orders_data_by_last_update_general) Indicates the type of business price that the buyer used. Learn more about business prices. (Amazon Business Seller Program only.)amazon_sp
flat_file_all_orders_data_by_last_update_general__product_nameTEXTproduct-name (get_flat_file_all_orders_data_by_last_update_general)product-name (get_flat_file_all_orders_data_by_last_update_general) Short title for the product, displayed on the product detail page and in the browser title bar.Example: Snowboardamazon_sp
flat_file_all_orders_data_by_last_update_general__promotion_idsTEXTpromotion-ids (get_flat_file_all_orders_data_by_last_update_general)promotion-ids (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__purchase_dateDATEpurchase-date (get_flat_file_all_orders_data_by_last_update_general)purchase-date (get_flat_file_all_orders_data_by_last_update_general) Date the order was placed, in yyyy-mm-dd format. Note: Unless you specify a different shipping lead time, you have agreed to ship the order within two business days of this date.amazon_sp
flat_file_all_orders_data_by_last_update_general__purchase_order_numberTEXTpurchase-order-number (get_flat_file_all_orders_data_by_last_update_general)purchase-order-number (get_flat_file_all_orders_data_by_last_update_general) The buyer's purchase order number (for orders from Amazon Business customers). This must be included on the customer package packing slip or on the package shipping label. For more information on packing slips and purchase order numbers, click here.amazon_sp
flat_file_all_orders_data_by_last_update_general__quantityTEXTquantity (get_flat_file_all_orders_data_by_last_update_general)quantity (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__sales_channelTEXTsales-channel (get_flat_file_all_orders_data_by_last_update_general)sales-channel (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_cityTEXTship-city (get_flat_file_all_orders_data_by_last_update_general)ship-city (get_flat_file_all_orders_data_by_last_update_general) City of "Ship To" address.amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_countryTEXTship-country (get_flat_file_all_orders_data_by_last_update_general)ship-country (get_flat_file_all_orders_data_by_last_update_general) International Standards Organization two-letter country code (ISO 3166-2 compliant).Example: USamazon_sp
flat_file_all_orders_data_by_last_update_general__ship_postal_codeTEXTship-postal-code (get_flat_file_all_orders_data_by_last_update_general)ship-postal-code (get_flat_file_all_orders_data_by_last_update_general) ZIP code or postal code of "Ship To" address. Value format depends on destination country.amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_promotion_discountTEXTship-promotion-discount (get_flat_file_all_orders_data_by_last_update_general)ship-promotion-discount (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_service_levelTEXTship-service-level (get_flat_file_all_orders_data_by_last_update_general)ship-service-level (get_flat_file_all_orders_data_by_last_update_general) Type of shipping selected by the buyer when ordering the item; for example, standard, expedited.amazon_sp
flat_file_all_orders_data_by_last_update_general__ship_stateTEXTship-state (get_flat_file_all_orders_data_by_last_update_general)ship-state (get_flat_file_all_orders_data_by_last_update_general) State, province, or region of "Ship To" address. Varies with country of origin. Note: Abbreviations can vary depending on how it was entered by the buyer.amazon_sp
flat_file_all_orders_data_by_last_update_general__shipping_priceNUMERICshipping-price (get_flat_file_all_orders_data_by_last_update_general)shipping-price (get_flat_file_all_orders_data_by_last_update_general) Price a buyer paid for shipping. All amounts are aggregates of the quantity, not unit prices.amazon_sp
flat_file_all_orders_data_by_last_update_general__shipping_taxTEXTshipping-tax (get_flat_file_all_orders_data_by_last_update_general)shipping-tax (get_flat_file_all_orders_data_by_last_update_general)amazon_sp
flat_file_all_orders_data_by_last_update_general__skuTEXTsku (get_flat_file_all_orders_data_by_last_update_general)sku (get_flat_file_all_orders_data_by_last_update_general) Stock Keeping Unit. The seller-defined unique identifier for a product. Example: AA786936215595amazon_sp
flat_file_all_orders_data_by_order_date_general__amazon_order_idTEXTamazon-order-id (get_flat_file_all_orders_data_by_order_date_general)amazon-order-id (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__asinTEXTasin (get_flat_file_all_orders_data_by_order_date_general)asin (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__currencyTEXTcurrency (get_flat_file_all_orders_data_by_order_date_general)currency (get_flat_file_all_orders_data_by_order_date_general) Currency type Example: USDamazon_sp
flat_file_all_orders_data_by_order_date_general__fulfillment_channelTEXTfulfillment-channel (get_flat_file_all_orders_data_by_order_date_general)fulfillment-channel (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__gift_wrap_priceNUMERICgift-wrap-price (get_flat_file_all_orders_data_by_order_date_general)gift-wrap-price (get_flat_file_all_orders_data_by_order_date_general) The price of the gift wrap selected by the buyer.amazon_sp
flat_file_all_orders_data_by_order_date_general__gift_wrap_taxNUMERICgift-wrap-tax (get_flat_file_all_orders_data_by_order_date_general)gift-wrap-tax (get_flat_file_all_orders_data_by_order_date_general) The amount of tax paid on the gift wrap.amazon_sp
flat_file_all_orders_data_by_order_date_general__is_business_orderTEXTis-business-order (get_flat_file_all_orders_data_by_order_date_general)is-business-order (get_flat_file_all_orders_data_by_order_date_general) Indicates if the order is from an Amazon Business customer.Example: true, falseamazon_sp
flat_file_all_orders_data_by_order_date_general__item_priceNUMERICitem-price (get_flat_file_all_orders_data_by_order_date_general)item-price (get_flat_file_all_orders_data_by_order_date_general) Price a buyer paid for the item(s). All amounts are aggregates of the quantity, not unit prices.Example: Item Price = $10 Quantity = 2 Item price displayed = $20amazon_sp
flat_file_all_orders_data_by_order_date_general__item_promotion_discountTEXTitem-promotion-discount (get_flat_file_all_orders_data_by_order_date_general)item-promotion-discount (get_flat_file_all_orders_data_by_order_date_general) Amount discounted from orders that qualify for either a money-off or a percent-off promotion.amazon_sp
flat_file_all_orders_data_by_order_date_general__item_statusTEXTitem-status (get_flat_file_all_orders_data_by_order_date_general)item-status (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__item_taxNUMERICitem-tax (get_flat_file_all_orders_data_by_order_date_general)item-tax (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__last_updated_dateDATElast-updated-date (get_flat_file_all_orders_data_by_order_date_general)last-updated-date (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__merchant_order_idTEXTmerchant-order-id (get_flat_file_all_orders_data_by_order_date_general)merchant-order-id (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__order_channelTEXTorder-channel (get_flat_file_all_orders_data_by_order_date_general)order-channel (get_flat_file_all_orders_data_by_order_date_general) Information about how an order was placed.amazon_sp
flat_file_all_orders_data_by_order_date_general__order_statusTEXTorder-status (get_flat_file_all_orders_data_by_order_date_general)order-status (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__price_designationTEXTprice-designation (get_flat_file_all_orders_data_by_order_date_general)price-designation (get_flat_file_all_orders_data_by_order_date_general) Indicates the type of business price that the buyer used. Learn more about business prices. (Amazon Business Seller Program only.)amazon_sp
flat_file_all_orders_data_by_order_date_general__product_nameTEXTproduct-name (get_flat_file_all_orders_data_by_order_date_general)product-name (get_flat_file_all_orders_data_by_order_date_general) Short title for the product, displayed on the product detail page and in the browser title bar.Example: Snowboardamazon_sp
flat_file_all_orders_data_by_order_date_general__promotion_idsTEXTpromotion-ids (get_flat_file_all_orders_data_by_order_date_general)promotion-ids (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__purchase_dateDATEpurchase-date (get_flat_file_all_orders_data_by_order_date_general)purchase-date (get_flat_file_all_orders_data_by_order_date_general) Date the order was placed, in yyyy-mm-dd format. Note: Unless you specify a different shipping lead time, you have agreed to ship the order within two business days of this date.amazon_sp
flat_file_all_orders_data_by_order_date_general__purchase_order_numberTEXTpurchase-order-number (get_flat_file_all_orders_data_by_order_date_general)purchase-order-number (get_flat_file_all_orders_data_by_order_date_general) The buyer's purchase order number (for orders from Amazon Business customers). This must be included on the customer package packing slip or on the package shipping label. For more information on packing slips and purchase order numbers, click here.amazon_sp
flat_file_all_orders_data_by_order_date_general__quantityTEXTquantity (get_flat_file_all_orders_data_by_order_date_general)quantity (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__sales_channelTEXTsales-channel (get_flat_file_all_orders_data_by_order_date_general)sales-channel (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_cityTEXTship-city (get_flat_file_all_orders_data_by_order_date_general)ship-city (get_flat_file_all_orders_data_by_order_date_general) City of "Ship To" address.amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_countryTEXTship-country (get_flat_file_all_orders_data_by_order_date_general)ship-country (get_flat_file_all_orders_data_by_order_date_general) International Standards Organization two-letter country code (ISO 3166-2 compliant).Example: USamazon_sp
flat_file_all_orders_data_by_order_date_general__ship_postal_codeTEXTship-postal-code (get_flat_file_all_orders_data_by_order_date_general)ship-postal-code (get_flat_file_all_orders_data_by_order_date_general) ZIP code or postal code of "Ship To" address. Value format depends on destination country.amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_promotion_discountTEXTship-promotion-discount (get_flat_file_all_orders_data_by_order_date_general)ship-promotion-discount (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_service_levelTEXTship-service-level (get_flat_file_all_orders_data_by_order_date_general)ship-service-level (get_flat_file_all_orders_data_by_order_date_general) Type of shipping selected by the buyer when ordering the item; for example, standard, expedited.amazon_sp
flat_file_all_orders_data_by_order_date_general__ship_stateTEXTship-state (get_flat_file_all_orders_data_by_order_date_general)ship-state (get_flat_file_all_orders_data_by_order_date_general) State, province, or region of "Ship To" address. Varies with country of origin. Note: Abbreviations can vary depending on how it was entered by the buyer.amazon_sp
flat_file_all_orders_data_by_order_date_general__shipping_priceNUMERICshipping-price (get_flat_file_all_orders_data_by_order_date_general)shipping-price (get_flat_file_all_orders_data_by_order_date_general) Price a buyer paid for shipping. All amounts are aggregates of the quantity, not unit prices.amazon_sp
flat_file_all_orders_data_by_order_date_general__shipping_taxTEXTshipping-tax (get_flat_file_all_orders_data_by_order_date_general)shipping-tax (get_flat_file_all_orders_data_by_order_date_general)amazon_sp
flat_file_all_orders_data_by_order_date_general__skuTEXTsku (get_flat_file_all_orders_data_by_order_date_general)sku (get_flat_file_all_orders_data_by_order_date_general) Stock Keeping Unit. The seller-defined unique identifier for a product. Example: AA786936215595amazon_sp
flat_file_open_listings_data__asinTEXTasin (get_flat_file_open_listings_data)asin (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__business_priceTEXTBusiness Price (get_flat_file_open_listings_data)Business Price (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__priceNUMERICprice (get_flat_file_open_listings_data)price (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_lower_bound_1TEXTProgressive Lower Bound 1 (get_flat_file_open_listings_data)Progressive Lower Bound 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_lower_bound_2TEXTProgressive Lower Bound 2 (get_flat_file_open_listings_data)Progressive Lower Bound 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_lower_bound_3TEXTProgressive Lower Bound 3 (get_flat_file_open_listings_data)Progressive Lower Bound 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_1TEXTProgressive Price 1 (get_flat_file_open_listings_data)Progressive Price 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_2TEXTProgressive Price 2 (get_flat_file_open_listings_data)Progressive Price 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_3TEXTProgressive Price 3 (get_flat_file_open_listings_data)Progressive Price 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__progressive_price_typeTEXTProgressive Price Type (get_flat_file_open_listings_data)Progressive Price Type (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantityNUMERICquantity (get_flat_file_open_listings_data)quantity (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_1TEXTQuantity Lower Bound 1 (get_flat_file_open_listings_data)Quantity Lower Bound 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_2TEXTQuantity Lower Bound 2 (get_flat_file_open_listings_data)Quantity Lower Bound 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_3TEXTQuantity Lower Bound 3 (get_flat_file_open_listings_data)Quantity Lower Bound 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_4TEXTQuantity Lower Bound 4 (get_flat_file_open_listings_data)Quantity Lower Bound 4 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_lower_bound_5TEXTQuantity Lower Bound 5 (get_flat_file_open_listings_data)Quantity Lower Bound 5 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_1TEXTQuantity Price 1 (get_flat_file_open_listings_data)Quantity Price 1 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_2TEXTQuantity Price 2 (get_flat_file_open_listings_data)Quantity Price 2 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_3TEXTQuantity Price 3 (get_flat_file_open_listings_data)Quantity Price 3 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_4TEXTQuantity Price 4 (get_flat_file_open_listings_data)Quantity Price 4 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_5TEXTQuantity Price 5 (get_flat_file_open_listings_data)Quantity Price 5 (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__quantity_price_typeTEXTQuantity Price Type (get_flat_file_open_listings_data)Quantity Price Type (get_flat_file_open_listings_data)amazon_sp
flat_file_open_listings_data__skuTEXTsku (get_flat_file_open_listings_data)sku (get_flat_file_open_listings_data)amazon_sp
marketplace_countryTEXTMarketplace CountryThe Marketplace Countryamazon_sp
merchant_listings_all_data__add_deleteTEXTadd-delete (get_merchant_listings_all_data)add-delete (get_merchant_listings_all_data) This field will be empty in the report; it enables you to use an open listings report to update online inventory.amazon_sp
merchant_listings_all_data__asin1TEXTasin1 (get_merchant_listings_all_data)asin1 (get_merchant_listings_all_data) This is not used. The field is populated with the product-id.amazon_sp
merchant_listings_all_data__asin2TEXTasin2 (get_merchant_listings_all_data)asin2 (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__asin3TEXTasin3 (get_merchant_listings_all_data)asin3 (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__bid_for_featured_placementTEXTbid-for-featured-placement (get_merchant_listings_all_data)bid-for-featured-placement (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__expedited_shippingTEXTexpedited-shipping (get_merchant_listings_all_data)expedited-shipping (get_merchant_listings_all_data) Second = listings that are available for second day shipping to U.S. domestic addresses Next = listings that are available for next day shipping to U.S. domestic addresses Same = listings that are available for same day shipping to U.S. domestic addresses n = not offeredamazon_sp
merchant_listings_all_data__fulfillment_channelTEXTfulfillment-channel (get_merchant_listings_all_data)fulfillment-channel (get_merchant_listings_all_data) This will indicate for FBA sellers if the listing is set for seller fulfilment or fulfilment by Amazon.amazon_sp
merchant_listings_all_data__image_urlTEXTimage-url (get_merchant_listings_all_data)image-url (get_merchant_listings_all_data)amazon_sp
merchant_listings_all_data__item_conditionNUMERICitem-condition (get_merchant_listings_all_data)item-condition (get_merchant_listings_all_data) This is your condition code for the listing.1 = Used; Like New 2 = Used; Very Good 3 = Used; Good 4 = Used; Acceptable 5 = Collectible; Like New 6 = Collectible; Very Good 7 = Collectible; Good 8 = Collectible; Acceptable 10 = Refurbished 11 = Newamazon_sp
merchant_listings_all_data__item_descriptionTEXTitem-description (get_merchant_listings_all_data)item-description (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__item_is_marketplaceTEXTitem-is-marketplace (get_merchant_listings_all_data)item-is-marketplace (get_merchant_listings_all_data) This will always be y.amazon_sp
merchant_listings_all_data__item_nameTEXTitem-name (get_merchant_listings_all_data)item-name (get_merchant_listings_all_data) The title of the item listed. This will be populated with Amazon catalog data.amazon_sp
merchant_listings_all_data__item_noteTEXTitem-note (get_merchant_listings_all_data)item-note (get_merchant_listings_all_data) Your description of the listing.amazon_sp
merchant_listings_all_data__listing_idTEXTlisting-id (get_merchant_listings_all_data)listing-id (get_merchant_listings_all_data) An identifier created by Amazon when you create a listing. Consists of 4 digits, a capital letter, and 6 more digits.amazon_sp
merchant_listings_all_data__merchant_shipping_groupTEXTmerchant-shipping-group (get_merchant_listings_all_data)merchant-shipping-group (get_merchant_listings_all_data)amazon_sp
merchant_listings_all_data__open_dateDATEopen-date (get_merchant_listings_all_data)open-date (get_merchant_listings_all_data) The date the listing was created.amazon_sp
merchant_listings_all_data__pending_quantityTEXTpending-quantity (get_merchant_listings_all_data)pending-quantity (get_merchant_listings_all_data) This is the quantity of the item that is pending purchase at the time of the report.amazon_sp
merchant_listings_all_data__priceNUMERICprice (get_merchant_listings_all_data)price (get_merchant_listings_all_data) The price you are asking for the product.amazon_sp
merchant_listings_all_data__product_idTEXTproduct-id (get_merchant_listings_all_data)product-id (get_merchant_listings_all_data) ASIN, ISBN, UPC, or EAN for the itemamazon_sp
merchant_listings_all_data__product_id_typeNUMERICproduct-id-type (get_merchant_listings_all_data)product-id-type (get_merchant_listings_all_data) A numeric entry that indicates if the product-id is an ASIN, ISBN, UPC, or EAN code/number. When uploading files in Standard Book format, this field value will default to 2 (ISBN) unless otherwise specified.1 = ASIN 2 = ISBN 3 = UPC 4 = EANamazon_sp
merchant_listings_all_data__quantityTEXTquantity (get_merchant_listings_all_data)quantity (get_merchant_listings_all_data) The quantity of the product available for purchase.amazon_sp
merchant_listings_all_data__seller_skuTEXTseller-sku (get_merchant_listings_all_data)seller-sku (get_merchant_listings_all_data) Stock Keeping Units (SKUs) are unique blocks of letters and/or numbers that identify your products. SKUs are assigned by you as the seller.amazon_sp
merchant_listings_all_data__statusTEXTstatus (get_merchant_listings_all_data)status (get_merchant_listings_all_data)amazon_sp
merchant_listings_all_data__will_ship_internationallyTEXTwill-ship-internationally (get_merchant_listings_all_data)will-ship-internationally (get_merchant_listings_all_data) 2 = listings that are available to customers outside the U.S.1 = listings that are available only to customers in the U.S.amazon_sp
merchant_listings_all_data__zshop_boldfaceTEXTzshop-boldface (get_merchant_listings_all_data)zshop-boldface (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__zshop_browse_pathTEXTzshop-browse-path (get_merchant_listings_all_data)zshop-browse-path (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__zshop_category1TEXTzshop-category1 (get_merchant_listings_all_data)zshop-category1 (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__zshop_shipping_feeTEXTzshop-shipping-fee (get_merchant_listings_all_data)zshop-shipping-fee (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
merchant_listings_all_data__zshop_storefront_featureTEXTzshop-storefront-feature (get_merchant_listings_all_data)zshop-storefront-feature (get_merchant_listings_all_data) This is used for backwards compatibility only.amazon_sp
restock_inventory_recommendations_report__alertTEXTAlert (get_restock_inventory_recommendations_report)Alert (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__asinTEXTASIN (get_restock_inventory_recommendations_report)ASIN (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__availableNUMERICAvailable (get_restock_inventory_recommendations_report)Available (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__conditionTEXTCondition (get_restock_inventory_recommendations_report)Condition (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__countryTEXTCountry (get_restock_inventory_recommendations_report)Country (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__currency_codeTEXTCurrency code (get_restock_inventory_recommendations_report)Currency code (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__customer_orderNUMERICCustomer Order (get_restock_inventory_recommendations_report)Customer Order (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__days_of_supply_at_amazon_fulfillment_networkTEXTDays of Supply at Amazon Fulfillment Network (get_restock_inventory_recommendations_report)Days of Supply at Amazon Fulfillment Network (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__fc_processingNUMERICFC Processing (get_restock_inventory_recommendations_report)FC Processing (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__fc_transferNUMERICFC transfer (get_restock_inventory_recommendations_report)FC transfer (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__fnskuTEXTFNSKU (get_restock_inventory_recommendations_report)FNSKU (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__fulfilled_byTEXTFulfilled by (get_restock_inventory_recommendations_report)Fulfilled by (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__inboundNUMERICInbound (get_restock_inventory_recommendations_report)Inbound (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__merchant_skuTEXTMerchant SKU (get_restock_inventory_recommendations_report)Merchant SKU (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__priceNUMERICPrice (get_restock_inventory_recommendations_report)Price (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__product_nameTEXTProduct Name (get_restock_inventory_recommendations_report)Product Name (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__receivingNUMERICReceiving (get_restock_inventory_recommendations_report)Receiving (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__recommended_actionTEXTRecommended action (get_restock_inventory_recommendations_report)Recommended action (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__recommended_replenishment_qtyNUMERICRecommended replenishment qty (get_restock_inventory_recommendations_report)Recommended replenishment qty (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__recommended_ship_dateTEXTRecommended ship date (get_restock_inventory_recommendations_report)Recommended ship date (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__sales_last_30_daysNUMERICSales last 30 days (get_restock_inventory_recommendations_report)Sales last 30 days (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__shippedNUMERICShipped (get_restock_inventory_recommendations_report)Shipped (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__supplierTEXTSupplier (get_restock_inventory_recommendations_report)Supplier (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__supplier_part_no.TEXTSupplier part no. (get_restock_inventory_recommendations_report)Supplier part no. (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__total_days_of_supply_(including_units_from_open_shipments)TEXTTotal Days of Supply (including units from open shipments) (get_restock_inventory_recommendations_report)Total Days of Supply (including units from open shipments) (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__total_unitsNUMERICTotal Units (get_restock_inventory_recommendations_report)Total Units (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__unfulfillableNUMERICUnfulfillable (get_restock_inventory_recommendations_report)Unfulfillable (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__units_sold_last_30_daysNUMERICUnits Sold Last 30 Days (get_restock_inventory_recommendations_report)Units Sold Last 30 Days (get_restock_inventory_recommendations_report)amazon_sp
restock_inventory_recommendations_report__workingNUMERICWorking (get_restock_inventory_recommendations_report)Working (get_restock_inventory_recommendations_report)amazon_sp
ad_group_display_statusTEXTAd Group Display StatusThe state of the operation.apple_search_ads
ad_group_serving_state_reasonsTEXTAd Group Serving State ReasonsA list of reasons that displays when an ad group isn't running.apple_search_ads
ad_group_serving_statusTEXTAd Group Serving StatusThe status of whether the ad group is serving.apple_search_ads
appTEXTAppThe App Nameapple_search_ads
automated_keywords_opt_inBOOLEANAutomated Keywords Opt InThe parameter for enabling and disabling Search Match. If true, the system automatically adds optimized keywords in addition to those you explicitly add to the ad group.apple_search_ads
cpaNUMERICCost Per AcquisitionThe Average Cost Per Acquisitionapple_search_ads
cm360
outbrain
pinterest
taboola
cpa_goalNUMERICCpa GoalThe cost-per-acquisition goal.apple_search_ads
cptNUMERICCost Per TapThe Average Cost Per Tapapple_search_ads
default_bid_amountNUMERICDefault Bid AmountThe default maximum cost per tap or impression bid for the ad group.apple_search_ads
deletedBOOLEANDeletedAn indicator of whether the search term is soft-deleted.apple_search_ads
end_timeDATEEnd TimeThe scheduled end date and time for the ad group.apple_search_ads
installsNUMERICInstallsThe Number of installsapple_search_ads
appsflyer
keyword_display_statusTEXTKeyword Display StatusThe state of the keyword display operation.apple_search_ads
keyword_idNUMERICKeyword IdThe unique identifier for a keyword that belongs to an ad group.apple_search_ads
bing
lat_off_installsNUMERICLat off installsThe Lat Off Installsapple_search_ads
lat_on_installsNUMERICLat on installsThe Lat On Installsapple_search_ads
match_typeTEXTMatch TypeAn automated keyword and bidding strategy. See Ad Groups for Search Match use cases.apple_search_ads
new_downloadsNUMERICNew DownloadsThe Number of New Downloadsapple_search_ads
org_idNUMERICOrg IdThe identifier of the organization that owns the campaign. Your orgId is the same as your account in the Apple Search Ads UI.apple_search_ads
re_downloadsNUMERICRe DownloadsThe Number of Re Downloadsapple_search_ads
search_term_sourceTEXTSearch Term SourceThe source of the keyword to use as a search term.apple_search_ads
search_term_textTEXTSearch Term TextThe search terms to use for app searches.apple_search_ads
start_timeDATEStart TimeThe scheduled start date and time for the ad group.apple_search_ads
ttrNUMERICTap Through RateThe Tap Through Rateapple_search_ads
activity_average_arpdauNUMERICARPDAUAverage revenue per daily active user - the average revenue of a given day out of all unique users (requires access to the Master API)appsflyer
activity_average_dauNUMERICActivity Average DAUAverage daily active users (DAU) within the selected time frame (requires access to the Master API)appsflyer
activity_average_dau_mau_rateNUMERICAverage DAU/MAU RateAverage DAU/MAU rate (requires access to the Master API)appsflyer
activity_average_mauNUMERICActivity Average MAUAverage monthly active users within the selected time frame (one MAU day represents the unique users in the preceding 30 days) (requires access to the Master API)appsflyer
activity_average_unique_users_af_add_to_cartNUMERICActivity - Average Unique Users - af_add_to_cartAverage unique users performing a given event within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)appsflyer
activity_average_unique_users_af_complete_registrationNUMERICActivity - Average Unique Users - af_complete_registrationAverage unique users performing a given event within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)appsflyer
activity_average_unique_users_af_content_viewNUMERICActivity - Average Unique Users - af_content_viewAverage unique users performing a given event within the selected time frame, for the event 'af_content_view' (requires access to the Master API)appsflyer
activity_average_unique_users_af_initiated_checkoutNUMERICActivity - Average Unique Users - af_initiated_checkoutAverage unique users performing a given event within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)appsflyer
activity_average_unique_users_af_loginNUMERICActivity - Average Unique Users - af_loginAverage unique users performing a given event within the selected time frame, for the event 'af_login' (requires access to the Master API)appsflyer
activity_average_unique_users_af_purchaseNUMERICActivity - Average Unique Users - af_purchaseAverage unique users performing a given event within the selected time frame, for the event 'af_purchase' (requires access to the Master API)appsflyer
activity_event_counter_af_add_to_cartNUMERICActivity - Event Counter - af_add_to_cartNumber of events generated by users within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)appsflyer
activity_event_counter_af_complete_registrationNUMERICActivity - Event Counter - af_complete_registrationNumber of events generated by users within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)appsflyer
activity_event_counter_af_content_viewNUMERICActivity - Event Counter - af_content_viewNumber of events generated by users within the selected time frame, for the event 'af_content_view' (requires access to the Master API)appsflyer
activity_event_counter_af_initiated_checkoutNUMERICActivity - Event Counter - af_initiated_checkoutNumber of events generated by users within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)appsflyer
activity_event_counter_af_loginNUMERICActivity - Event Counter - af_loginNumber of events generated by users within the selected time frame, for the event 'af_login' (requires access to the Master API)appsflyer
activity_event_counter_af_purchaseNUMERICActivity - Event Counter - af_purchaseNumber of events generated by users within the selected time frame, for the event 'af_purchase' (requires access to the Master API)appsflyer
activity_revenueNUMERICActivity RevenueRevenue reported within the selected time frame (requires access to the Master API)appsflyer
activity_sales_in_usd_af_add_to_cartNUMERICActivity - Sales in USD - af_add_to_cartRevenue reported as part of the reported events within the selected time frame, for the events 'af_add_to_cart' (requires access to the Master API)appsflyer
activity_sales_in_usd_af_complete_registrationNUMERICActivity - Sales in USD - af_complete_registrationRevenue reported as part of the reported events within the selected time frame, for the events 'af_complete_registration' (requires access to the Master API)appsflyer
activity_sales_in_usd_af_content_viewNUMERICActivity - Sales in USD - af_content_viewRevenue reported as part of the reported events within the selected time frame, for the events 'af_content_view' (requires access to the Master API)appsflyer
activity_sales_in_usd_af_initiated_checkoutNUMERICActivity - Sales in USD - af_initiated_checkoutRevenue reported as part of the reported events within the selected time frame, for the events 'af_initiated_checkout' (requires access to the Master API)appsflyer
activity_sales_in_usd_af_loginNUMERICActivity - Sales in USD - af_loginRevenue reported as part of the reported events within the selected time frame, for the events 'af_login' (requires access to the Master API)appsflyer
activity_sales_in_usd_af_purchaseNUMERICActivity - Sales in USD - af_purchaseRevenue reported as part of the reported events within the selected time frame, for the events 'af_purchase' (requires access to the Master API)appsflyer
activity_sessionsNUMERICActivity SessionsNumber of sessions performed within the selected time frame (requires access to the Master API)appsflyer
af_adTEXTAdAd (requires access to the Master API)appsflyer
af_adsetTEXTAdsetAdset (requires access to the Master API)appsflyer
af_adset_idTEXTAdset IDAdset ID (requires access to the Master API)appsflyer
af_keywordsTEXTKeywordsKeywords (requires access to the Master API)appsflyer
af_prtTEXTPartnerPartner (Agency)appsflyer
app_idTEXTApp IDThe App IDappsflyer
arpu_ltvNUMERICARPUAverage revenue per user, for the users who installed in the selected time frame (LTV)appsflyer
attributed_touch_typeTEXTTouch TypeTouch Type (requires access to the Master API)appsflyer
average_ecpiNUMERICAverage eCPIEffective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call. appsflyer
crNUMERICConversion RateConversion Rateappsflyer
rtbhouse
event_counter_af_add_to_cartNUMERICEvent Counter - af_add_to_cartNumber of occurrences of the event 'af_add_to_cart' (LTV)appsflyer
event_counter_af_complete_registrationNUMERICEvent Counter - af_complete_registrationNumber of occurrences of the event 'af_complete_registration' (LTV)appsflyer
event_counter_af_content_viewNUMERICEvent Counter - af_content_viewNumber of occurrences of the event 'af_content_view' (LTV)appsflyer
event_counter_af_initiated_checkoutNUMERICEvent Counter - af_initiated_checkoutNumber of occurrences of the event 'af_initiated_checkout' (LTV)appsflyer
event_counter_af_loginNUMERICEvent Counter - af_loginNumber of occurrences of the event 'af_login' (LTV)appsflyer
event_counter_af_purchaseNUMERICEvent Counter - af_purchaseNumber of occurrences of the event 'af_purchase' (LTV)appsflyer
install_timeTEXTInstall TimeInstall Time (requires access to the Master API)appsflyer
is_primaryTEXTIs Primary AttributionIs Primary Attribution (requires access to the Master API)appsflyer
loyal_usersNUMERICLoyal UsersNumber of loyal users who installed within the selected time frameappsflyer
loyal_users_rateNUMERICLoyal Users/InstallsLoyal users/installsappsflyer
publisheridTEXTPublisher IDPublisher ID (requires access to the Master API)appsflyer
awin
sales_in_usd_af_add_to_cartNUMERICSales in USD - af_add_to_cartRevenue reported as part of the reported events 'af_add_to_cart' (LTV)appsflyer
sales_in_usd_af_complete_registrationNUMERICSales in USD - af_complete_registrationRevenue reported as part of the reported events 'af_complete_registration' (LTV)appsflyer
sales_in_usd_af_content_viewNUMERICSales in USD - af_content_viewRevenue reported as part of the reported events 'af_content_view' (LTV)appsflyer
sales_in_usd_af_initiated_checkoutNUMERICSales in USD - af_initiated_checkoutRevenue reported as part of the reported events 'af_initiated_checkout' (LTV)appsflyer
sales_in_usd_af_loginNUMERICSales in USD - af_loginRevenue reported as part of the reported events 'af_login' (LTV)appsflyer
sales_in_usd_af_purchaseNUMERICSales in USD - af_purchaseRevenue reported as part of the reported events 'af_purchase' (LTV)appsflyer
uninstallsNUMERICUninstallsUninstalling users, who installed in the selected time frame (requires access to the Master API)appsflyer
uninstalls_rateNUMERICUninstall RateUninstallation rate (requires access to the Master API)appsflyer
unique_users_af_add_to_cartNUMERICUnique Users - af_add_to_cartNumber of unique users who performed the event 'af_add_to_cart' (LTV)appsflyer
unique_users_af_complete_registrationNUMERICUnique Users - af_complete_registrationNumber of unique users who performed the event 'af_complete_registration' (LTV)appsflyer
unique_users_af_content_viewNUMERICUnique Users - af_content_viewNumber of unique users who performed the event 'af_content_view' (LTV)appsflyer
unique_users_af_initiated_checkoutNUMERICUnique Users - af_initiated_checkoutNumber of unique users who performed the event 'af_initiated_checkout' (LTV)appsflyer
unique_users_af_loginNUMERICUnique Users - af_loginNumber of unique users who performed the event 'af_login' (LTV)appsflyer
unique_users_af_purchaseNUMERICUnique Users - af_purchaseNumber of unique users who performed the event 'af_purchase' (LTV)appsflyer
advertiseridTEXTAdvertiser IDThe Advertiser IDawin
cm360
pinterest
advertisernameTEXTAdvertiser NameThe Advertiser Nameawin
bonuscommissionNUMERICBonus CommissionThe Commission of Bonus Transactionsawin
bonustransactionrevenueNUMERICBonus Transaction RevenueThe Value of Bonus Transactionsawin
bonustransactionsNUMERICBonus TransactionsThe Number of Bonus Transactionsawin
codeTEXTCodeCodeawin
confirmedcommissionNUMERICConfirmed CommissionThe Commission of the Confirmed Transactionsawin
confirmedtransactionrevenueNUMERICConfirmed RevenueThe Total Value of Confirmed Transactionsawin
confirmedtransactionsNUMERICConfirmed TransactionsThe Total Number of Confirmed Transactionsawin
declinedcommissionNUMERICDeclined CommissionThe Commission of Declined Transactionsawin
declinedtransactionrevenueNUMERICDeclined RevenueThe Value of Declined Transactionsawin
declinedtransactionsNUMERICDeclined TransactionsThe Number of Declined Transactionsawin
pendingcommissionNUMERICPending CommissionThe Commissions of Pending Transactionsawin
pendingtransactionrevenueNUMERICPending Transaction RevenueThe Value of Pending Transactionsawin
pendingtransactionsNUMERICPending TransactionsThe Number of Pending Transactionsawin
publishernameTEXTPublisher NameThe Name of the Publisherawin
totalcommNUMERICTransaction Commission (Duplicate)The Total Commission of all Transactionsawin
transactioncommissionNUMERICTransaction CommissionThe Total Commission of all Transactionsawin
account_numberTEXTAccount NumberThe Microsoft Advertising assigned number of an account.bing
account_statusTEXTAccount StatusThe account statusbing
all_cost_per_conversionNUMERICAllCostPerConversionThe cost per conversion.bing
all_revenueNUMERICAll RevenueThe revenue optionally reported by the advertiser as a result of conversions.bing
all_revenue_per_conversionNUMERICAll Revenue Per ConversionThe revenue per conversion.The formula for calculating the revenue per conversion is (Revenue / Conversions).bing
all_roasNUMERICAllReturnOnAdSpendThe return on ad spend (ROAS).The formula for calculating the ROAS is (Revenue / Spend).bing
average_positionNUMERICAverage PositionThe average position of the ad on a webpage.bing
goalTEXTGoalThe name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.bing
goal_typeTEXTGoal TypeThe type of conversion goal. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.bing
impression_share_percentTEXTImpression Share PercentThe estimated percentage of impressions, out of the total available impressions in the market you were targeting.bing
top_impression_rate_percentTEXTTop Impression Rate PercentThe percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.bing
account_country_idTEXTAccount Country IDAccount country ID.cm360
account_country_nameTEXTAccount Country NameAccount country name.cm360
account_currency_idTEXTAccount Currency IdAccount currency idcm360
activeviewviewableimpressionsNUMERICActive View: Viewable ImpressionsThe number of impressions on the site that were viewable out of all measurable impressions.cm360
activityTEXTActivityA single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.cm360
activityidTEXTActivity IDThe ID associated with an activity.cm360
ad_browser_major_version_targetingTEXTAd Browser Targeting Major VersionMajor version number of browsers targeted by this adcm360
ad_browser_minor_version_targetingTEXTAd Browser Targeting Minor VersionMinor version number of browsers targeted by this adcm360
ad_browser_targetingTEXTAd Browser TargetingBrowser names to target by the adcm360
ad_compatibilityTEXTAd CompatibilityCompatibility of this ad.cm360
ad_connection_type_targetingTEXTAd Targeting Connection TypeContains information about an internet connection type that can be targeted by ads.cm360
ad_creative_rotation_typeTEXTAd Creative Rotation TypeType of creative rotation. Can be used to specify whether to use sequential or random rotation.cm360
ad_creative_rotation_weight_strategyTEXTAd Creative Rotation Weight StartegyStrategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOMcm360
ad_days_schedulingTEXTAd Days SchedulingDays of the week when the ad will serve.cm360
ad_end_timeDATEAd End TimeDate and time that this ad should stop serving. Must be later than the start time.cm360
ad_freq_durationNUMERICAd Frequency Cap DurationDuration of time, in seconds, for this frequency cap. The maximum duration is 90 dayscm360
ad_freq_impressionsNUMERICAd Frequency Cap ImpressionsNumber of times an individual user can be served the ad within the specified duration.cm360
ad_impressions_ratioNUMERICAd Impressions RatioImpression ratio for this ad. This ratio determines how often each ad is served relative to the others.cm360
ad_is_dynamic_click_trackerTEXTAd Is Dynamic Click TrackerWhether this ad is a dynamic click tracker. Applicable when type is AD_SERVING_CLICK_TRACKER.cm360
ad_mobile_carrier_targetingTEXTAd Targeting Mobile CarrierMobile carriers that this ad targetscm360
ad_mobile_carrier_targeting_countryTEXTAd Targeting Mobile Carrier CountryCountry code of the country to which this mobile carrier belongs.cm360
ad_os_major_version_targetingTEXTAd Targeting OS Major VersionOperating system major version that this ad targets.cm360
ad_os_minor_version_targetingTEXTAd Targeting OS Minor VersionOperating system minor version that this ad targets.cm360
ad_os_targetingTEXTAd Targeting OSOperating systems that this ad targets. Applicable when type is AD_SERVING_STANDARD_AD.cm360
ad_os_targeting_is_desktopTEXTAd Targeting OS is DesktopWhether this operating system is for desktop.cm360
ad_os_targeting_is_mobileTEXTAd Targeting OS is MobileWhether this operating system is for mobile.cm360
ad_platform_targetingTEXTAd Platform TargetingThe hardware platform to which ads were delivered or on which a conversion took place (desktop, tablet, or smartphone).cm360
ad_priorityTEXTAd PriorityServing priority of an ad, with respect to other ads. The lower the priority number, the greater the priority with which it is served.cm360
ad_start_timeDATEAd Start TimeDate and time that this ad should start serving. If creating an ad, this field must be a time in the future.cm360
ad_time_schedulingTEXTAd Time SchedulingHours of the day when the ad will serve.cm360
advertiserTEXTAdvertiserAn organization that creates and distributes a commercial message.cm360
criteo
google_ad_manager
advertiser_group_idTEXTAdvertiser Group IDThe group ID associated with an advertiser.cm360
advertiser_group_nameTEXTAdvertiser Group NameThe group name associated with an advertiser.cm360
audio_avg_display_timeNUMERICAverage Display TimeThe average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range.cm360
audio_completionsNUMERICAudio CompletionsThe number of impressions for which an audio clip played to completion.cm360
audio_interactionsNUMERICVideo InteractionsThe number of impressions where the user interacted with the video.cm360
audio_mutesNUMERICAudio MutesThe average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.cm360
audio_pausesNUMERICAudio PausesThe number of impressions for which the user paused the audio clip in the ad.cm360
audio_played_p25NUMERICAudio First Quartile CompletionsIn-stream audio. The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length.cm360
audio_played_p50NUMERICAudio MidpointsIn-stream audio. The number of impressions for which an ad clip played to the midpoint of the audio content’s total length.cm360
audio_played_p75NUMERICAudio Third Quartile CompletionsThe number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total lengthcm360
audio_playsNUMERICAudio PlaysThe number of served audio impressions, counted when the audio clip was played or started by the user.cm360
audio_replaysNUMERICAudio ReplaysThe number of impressions for which a user restarted an audio clip after it was stopped or paused.cm360
audio_unmutesNUMERICAudio UnutesThe number of impressions for which mute was turned off to allow the audio’s sound to be played.cm360
avg_interaction_timeNUMERICAverage Interaction TimeThe average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.cm360
campaign_end_dateDATECampaign End DateThe end date of a campaign.cm360
linkedin
salesforce
campaign_start_dateDATECampaign Start DateThe start date of a campaign.cm360
linkedin
salesforce
cookie_unconsented_impressionsNUMERICCookie Unconsented ImpressionsThe number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads.cm360
cprNUMERICCost Per ActivityMedia Cost The media cost for each unit of revenue recordedcm360
creativeTEXTCreativeThe media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file.cm360
dv360
creative_auto_advance_imagesTEXTCreative Auto Advance ImagesWhether images are automatically advanced for image gallery creatives.cm360
creative_background_colorTEXTCreative Background colorThe 6-character HTML color code, beginning with `#`, for the background of the window area where the Flash file is displayed. Default is white.cm360
creative_backup_image_windowTEXTCreative Backup Image Window TypeType of browser window for which the backup image of the flash creative can be displayed.cm360
creative_heightNUMERICCreative HeightCreative heightcm360
creative_idTEXTCreative IDThe ID associated with a creative.cm360
dv360
google_ad_manager
linkedin
creative_last_modifiedDATECreative Last Modified TimeTimestamp of the last changecm360
creative_media_descTEXTCreative Media DescriptionDescription of the audio or video ad.cm360
creative_media_durationTEXTCreative Media DurationCreative audio or video duration in seconds.cm360
creative_min_flash_versionTEXTCreative Min Flash VersionThe minimum required Flash plugin version for this creative. For example, 11.2.202.235.cm360
creative_redirect_urlTEXTCreative Redicrect URLURL of hosted image or hosted video or another ad tacm360
creative_skippableTEXTCreative SkippableWhether the user can choose to skip the creative.cm360
creative_video_skip_offset_percTEXTCreative Video Skip Offset PercentageAmount of time (in percentage) to play the video before the skip button appears.cm360
creative_video_skip_offset_secTEXTCreative Video Skip Offset SecAmount of time (in seconds) to play the video before the skip button appears.cm360
creative_video_view_offset_percTEXTCreative Video View Offset (In Percentage)Amount of time (in percentage) to play the video before counting a view.cm360
creative_video_view_offset_secTEXTCreative Video View Offset (In Seconds)Amount of time (in seconds) to play the video before counting a view.cm360
creative_widthNUMERICCreative WidthCreative widthcm360
creativetypeTEXTCreative TypeThe type of creative that was delivered, such as Display, In-stream video, rich media, and so on.cm360
dv360
cross_click_through_convNUMERICClick-through Conversions + Cross-EnvironmentClick-through Conversions + Cross-Environmentcm360
cross_click_through_conv_eventsNUMERIC Click-through Conversion Events + Cross-EnvironmentClick-through Conversion Events + Cross-Environmentcm360
cross_click_through_revenueNUMERICClick-through Revenue + Cross-EnvironmentClick-through Revenue + Cross-Environmentcm360
cross_total_convNUMERICTotal Conversions + Cross-EnvironmentTotal Conversions + Cross-Environmentcm360
cross_total_conv_eventsNUMERICTotal Conversion Events + Cross-EnvironmentTotal Conversion Events + Cross-Environmentcm360
cross_total_revenueNUMERICTotal Revenue + Cross-EnvironmentTotal Revenue + Cross-Environmentcm360
feed1reportinglabelTEXTFeed 1 Reporting LabelOne of the possible options in a feed.cm360
invalid_clicks_percNUMERICInvalid Clicks %The percent of total clicks that were proactively removed by traffic quality filtering.cm360
invalid_impressionsNUMERICInvalid ImpressionsThe number of impressions that were proactively removed by traffic quality filtering.cm360
invalid_impressions_percNUMERICInvalid Impressions %The percent of total impressions that were proactively removed by traffic quality filtering.cm360
landing_page_urlTEXTLanding Page URLThe URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser’s website. If the creative served has multiple exits, each exit will be displayed as its own row.cm360
mediacostNUMERICMedia CostThe cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement.cm360
natural_search_actionsNUMERICNatural Search ActionsNatural search actionscm360
natural_search_clicksNUMERICNatural Search ClicksNatural search clickscm360
natural_search_revenueNUMERICNatural Search RevenueNatural search revenuecm360
natural_search_transactionsNUMERICNatural Search TransactionsNatural search transactionscm360
paid_search_avg_cm360_transaction_amtNUMERICPaid Search Average CM360 Transaction AmountThe average amount of money per transaction (that is, conversion) that is recorded by a Floodlight sales activity and attributed to a paid search click.cm360
paid_search_avg_cost_per_transactionNUMERICPaid Search Average Cost Per TransactionThe average cost per transaction (CPT) of paid search, which is the amount you spend on paid search clicks per transaction that a customer performs.cm360
paid_search_avg_positionNUMERICPaid Search Average PositionThe average position (or rank) of a paid search ad, which describes how the ad ranks against other ads in terms of where they appear on the search results page.cm360
paid_search_conversion_percentageNUMERICPaid Search Action Conversion PercentageThe number of actions divided by the number of paid search clicks.cm360
paid_search_costNUMERICPaid Search CostThe total fees for clicks on paid search ads during the specified date range.cm360
paid_search_ctrNUMERICPaid Search Click RateThe percentage of paid search impressions that result in users clicking an ad.cm360
paid_search_impressionsNUMERICPaid Search ImpressionsThe number of times a paid search ad was shown.cm360
paid_search_revenueNUMERICPaid Search RevenueThe amount of revenue recorded from Floodlight conversions attributed to paid search ads.cm360
paid_search_spend_per_transaction_revNUMERICPaid Search Spend Per Transaction RevenueThe ratio of paid search cost to paid search revenuecm360
paid_search_transaction_conv_percNUMERICPaid Search Transaction Conversion PercentageThe number of transactions (conversions) recorded by Floodlight sales activities divided by paid search clicks.cm360
paid_search_transaction_rev_per_spendNUMERICPaid Search Transaction Revenue Per SpendThe ratio of paid search revenue to paid search costcm360
paid_search_transactionsNUMERICPaid Search TransactionsThe number of sales conversions attributed to paid search ads, as recorded by Floodlight sales activities.cm360
paid_search_visitsNUMERICPaid Search VisitsPaid search visitscm360
paid_social_clicksNUMERICPaid Social ClicksPaid social clickscm360
paid_social_costNUMERICPaid Social CostPaid social costcm360
paid_social_impressionsNUMERICPaid Social ImpressionsPaid social impressionscm360
placementTEXTPlacementA Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement.cm360
tiktok
placement_idTEXTPlacement IDThe ID associated with a placement.cm360
google_ad_manager
planned_media_costNUMERICPlanned Media CostThe sum of the cost of all pricing flights over the entire lifetime of a placement.cm360
profile_idTEXTProfile IDID of CM360 user that provides access to the account.cm360
profile_nameTEXTProfile nameName of CM360 user that provides access to the account..cm360
revenue_per_clickNUMERICRevenue Per ClickFor each user click, the average amount of revenue recorded by each Floodlight sales activitycm360
revenue_per_th_impressionsNUMERICRevenue Per Thousand ImpressionsFor each user click, the average amount of revenue recorded by each Floodlight sales activitycm360
scrollsNUMERICRich Media ScrollsThe number of times that a user has scrolled through a rich media creative.cm360
siteTEXTSite (CM360)A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space.cm360
searchconsole
siteidTEXTSite ID (CM360)The ID associated with a Campaign Manager 360 site.cm360
social_engagement_rateNUMERICSocial Engagement RateTotal engagements on your Twitter ad divided by the number of times the ad was shown.cm360
social_followsNUMERICSocial FollowsThe number of Twitter users that clicked follow, in order to receive Tweets/ updates from your promoted account.cm360
social_lead_submissionsNUMERICSocial Lead SubmissionsThe number of times Twitter users shared their name and email address with you by clicking through a lead generation card in your Tweets.cm360
social_likesNUMERICSocial LikesThe number of times Twitter users liked your Tweet by clicking the heart icon.cm360
social_offer_acceptsNUMERICSocial Offer AcceptsThe number of times Twitter users added your Tweeted offer to their registered credit/debit card.cm360
social_other_interactionsNUMERICSocial Other InteractionsThe total number of other interactions a social network user had with your content.cm360
social_repliesNUMERICSocial RepliesThe number of times Twitter users Tweeted in response to your message, usually done by clicking the reply button.cm360
social_shares_externalNUMERICSocial Shares (External)The number of times a social network user shared your content outside of the platform.cm360
social_shares_internalNUMERICSocial Shares (Internal)The number of times a social network user shared your content within the platform.cm360
social_total_engagmentsNUMERICSocial Total Social EngagementsThe total number of Clicks, Retweets, Likes, Replies, and Follows because of your Twitter campaign.cm360
total_video_played_p100NUMERICVideo Plays at 100 percentThe number of impressions for which an ad clip played to completion.cm360
total_video_played_p25NUMERICVideo Plays at 25 percentThe number of impressions for which an ad clip played to the end of the first quarter of the video's total length.cm360
total_video_played_p50NUMERICVideo Plays at 50 percentThe number of impressions for which an ad clip played to the midpoint of the video's total length.cm360
total_video_played_p75NUMERICVideo Plays at 75 percentThe number of impressions for which an ad clip played to the end of the third quarter of the video's total length.cm360
twitter_app_clicksNUMERICTwitter App Install ClicksThe number of times Twitter users clicked through your Tweet(s) to download your app.cm360
twitter_url_clicksNUMERICTwitter URL ClicksThe number of times Twitter users clicked on URLs in your Tweets.cm360
twitter_video_100_perc_view_3sNUMERICTwitter: Video 100% In View For 3 SecondsFor Twitter campaigns, the number of times a video (with at least 100% of the video player on screen) was played for at least three seconds .cm360
twitter_video_50_perc_view_2sNUMERICTwitter: Video 50% In View For 2 SecondsFor Twitter campaigns, the number of times a video (with a least 50% of the video player on screen) was played for at least two seconds .cm360
vendor_blocked_adsNUMERICVendor Blocked AdsThe number of ads blocked by your third-party providercm360
video_avg_view_timeNUMERICVideo Average View TimeThe average amount of time that an ad clip was played.cm360
video_fullscreenNUMERICVideo Full-ScreenThe number of impressions for which an ad clip was played in full-screen mode.cm360
video_interactions_rateNUMERICVideo Interaction RateThe ratio of video interactions to video plays.cm360
video_mutesNUMERICVideo MutesThe number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the video plays.cm360
video_pausesNUMERICVideo PausesThe number of impressions for which the user paused the video clip in the ad.cm360
video_replaysNUMERICVideo ReplaysThe number of impressions for which a user restarted a video clip after it was stopped or paused.cm360
video_skipsNUMERICVideo SkipsThe number of times a user has skipped a video clip that was playing.cm360
video_startNUMERICVideo StartAlias for Video Starts.cm360
linkedin
video_startsNUMERICVideo StartsThe number of served video impressions, counted when the video clip was played or started by the user.cm360
linkedin
video_stopsNUMERICVideo StopsThe number of impressions for which a user stopped a video clip that was playing.cm360
video_unmutesNUMERICVideo UnmutesThe number of impressions for which mute was turned off to allow the video's sound to be played. An unmute is counted even if the user unmutes the ad before the video plays.cm360
video_views_rateNUMERICVideo Views RateThe percentage of the ad clip that was played.cm360
view_through_convNUMERICView-through Conversions + Cross-EnvironmentView-through Conversions + Cross-Environmentcm360
view_through_conv_eventsNUMERICView-through Conversion Events + Cross-EnvironmentView-through Conversion Events + Cross-Environmentcm360
view_through_revenueNUMERICView-through Revenue + Cross-EnvironmentView-through Conversions + Cross-Environmentcm360
audienceNUMERICAudienceNumber of distinct cookies to which Criteo had the opportunity to make a displaycriteo
transactionrevenue-postviewNUMERICPost-View RevenueThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as salescriteo
transactionrevenue-postviewpostclickNUMERICPost-View and Click RevenuePost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackerscriteo
transactions-postviewNUMERICPost-View TransactionsNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.criteo
transactions-postviewpostclickNUMERICPost-View and Click TransactionsThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackerscriteo
campaign_budget_unitTEXTCampaign Budget UnitSpecifies whether the budget is measured in currency or impressions.dv360
campaign_goal_typeTEXTCampaign Goal TypeThe type of the campaign goal.dv360
campaign_performance_goal_amountNUMERICCampaign Performance Goal AmountThe goal amount, in micros of the advertiser's currency.dv360
campaign_performance_goal_percNUMERICCampaign Perfomance Goal PercentageThe decimal representation of the goal percentage in micros.dv360
campaign_performance_goal_typeTEXTCampaign Performance Goal TypeThe type of the campaign perfomance goal.dv360
campaign_planned_end_dateNUMERICCampaign Planned End DateEnd date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.dv360
campaign_planned_spendNUMERICCampaign Planned SpendThe amount the campaign is expected to spend for its given plannedDates.dv360
campaign_planned_start_dateNUMERICCampaign Planned Start DateStart date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.dv360
campaign_update_timeDATECampaign Update TimeThe timestamp when the campaign was last updated. Assigned by the system.dv360
clicks_lead_conv_percNUMERICClicks Lead Conv PercentageClicks Leading to Conversions %dv360
cm_ad_idTEXTCM Ad IDThe Campaign Manager 360 tracking ad associated with the creative.dv360
cm_placement_idTEXTCM Placement IDThe unique ID of the Campaign Manager 360 placement associated with the creative.dv360
complete_views_videoNUMERICComplete Views (Video)Complete Views (Video)dv360
creative_create_timeDATECreative Create TimeThe timestamp when the creative was created. Assigned by the system.dv360
creative_hosting_sourceTEXTCreative Hosting SourceIndicates where the creative is hosted.dv360
creative_update_timeDATECreative Update TimeThe timestamp when the creative was last updated. Assigned by the system.dv360
first_quartile_views_videoNUMERICFirst-Quartile Views (Video)First-Quartile Views (Video)dv360
fullscreens_videoNUMERICFullscreens (Video)Fullscreens (Video)dv360
insertion_orderTEXTInsertion OrderThe Insertion Order Namedv360
insertion_order_idTEXTInsertion Order IDThe Insertion Order IDdv360
midpoint_views_videoNUMERICMidpoint Views (Video)Midpoint Views (Video)dv360
post_click_conversionsNUMERICPost-Click ConversionsPost-Click Conversionsdv360
post_view_conversionsNUMERICPost-View ConversionsPost-View Conversionsdv360
revenue_usdNUMERICRevenue (USD)Revenue (USD)dv360
skips_videoNUMERICSkips (Video)Skips (Video)dv360
starts_videoNUMERICStarts (Video)Starts (Video)dv360
third_quartile_views_videoNUMERICThird-Quartile Views (Video)Third-Quartile Views (Video)dv360
total_conversionsNUMERICTotal ConversionsTotal Conversionsdv360
outbrain
pinterest
total_display_timeNUMERICTotal Display TimeTotal Display Timedv360
is_eligible_for_promotionBOOLEANIs Eligible For PromotionWhether the post is eligible for promotion.facebook_organic
is_expiredBOOLEANIs ExpiredWhether the post has expiration time that has passed.facebook_organic
is_inline_createdBOOLEANIs Inline CreatedReturns True if the post was created inline when creating ads.facebook_organic
is_popularBOOLEANIs PopularWhether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold.facebook_organic
is_publishedBOOLEANIs PublishedIndicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)facebook_organic
media_typeTEXTMedia TypeType of the media such as (photo, video, link etc)facebook_organic
instagram
page_call_phone_clicks_by_age_gender_logged_in_uniqueOBJECTPage Call Phone Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.facebook_organic
page_call_phone_clicks_by_site_logged_in_uniqueOBJECTPage Call Phone Clicks By Site Logged In UniqueThe number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used.facebook_organic
page_call_phone_clicks_logged_in_by_city_uniqueOBJECTPage Call Phone Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by city.facebook_organic
page_call_phone_clicks_logged_in_by_country_uniqueOBJECTPage Call Phone Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Call Now button, broken down by countries.facebook_organic
page_call_phone_clicks_logged_in_uniqueOBJECTPage Call Phone Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Call Now button.facebook_organic
page_consumptionsNUMERICPage ConsumptionsThe number of times people clicked on any of your content.facebook_organic
page_consumptions_by_consumption_typeOBJECTPage Consumptions By Consumption TypeThe number of people who clicked on any of your content.facebook_organic
page_consumptions_by_consumption_type_uniqueOBJECTPage Consumptions By Consumtion Type UniqueThe number of people who clicked on any of your content, by type.facebook_organic
page_consumptions_uniqueNUMERICPage Consumptions UniqueThe number of people who clicked on any of your content.facebook_organic
page_cta_clicks_by_age_gender_logged_in_uniqueOBJECTPage CTA Clicks By Age Gender Logged In UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window).facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_commentOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of comments).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments).facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_likeOBJECTPage CTA Clicks By Age Gender Logged In Unique (number of likes).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes).facebook_organic
page_cta_clicks_by_age_gender_logged_in_unique_shareOBJECTPage CTA Clicks By Age Gender Logged In Unique (times stories have been shared).Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared).facebook_organic
page_cta_clicks_by_site_logged_in_uniqueOBJECTPage CTA Clicks By Site Logged In UniqueNumber of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.facebook_organic
page_cta_clicks_logged_in_by_city_uniqueOBJECTPage CTA Clicks Logged In By City UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.facebook_organic
page_cta_clicks_logged_in_by_country_uniqueOBJECTPage CTA Clicks Logged In By Country UniqueNumber of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.facebook_organic
page_cta_clicks_logged_in_totalNUMERICPage CTA Clicks Logged In TotalTotal number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).facebook_organic
page_cta_clicks_logged_in_total_commentNUMERICPage CTA Clicks Logged In Total (number of comments).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).facebook_organic
page_cta_clicks_logged_in_total_likeNUMERICPage CTA Clicks Logged In Total (number of likes).Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).facebook_organic
page_cta_clicks_logged_in_total_shareNUMERICPage CTA Clicks Logged In Total (times stories have been shared).Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).facebook_organic
page_cta_clicks_logged_in_uniqueNUMERICPage CTA Clicks Logged In UniqueUnique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window).facebook_organic
page_cta_clicks_logged_in_unique_commentNUMERICPage CTA Clicks Logged In Unique (number of comments).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments).facebook_organic
page_cta_clicks_logged_in_unique_likeNUMERICPage CTA Clicks Logged In Unique (number of likes).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes).facebook_organic
page_cta_clicks_logged_in_unique_shareNUMERICPage CTA Clicks Logged In Unique (times stories have been shared).Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared).facebook_organic
page_engaged_usersNUMERICPage Engaged UsersThe number of people who engaged with your Page. Engagement includes any click.facebook_organic
page_fan_addsNUMERICNew likesThe number of new people who have liked your Pagefacebook_organic
page_fan_adds_by_paid_non_paid_uniqueOBJECTPage Fans Adds By Paid Non Paid UniqueThe number of new people who have liked your Page broken down by paid and non-paid.facebook_organic
page_fan_adds_uniqueNUMERICNew likes (unique users)The number of new people who have liked your Page (Unique users)facebook_organic
page_fan_removesNUMERICNew unlikesThe number of new people who have unliked your Pagefacebook_organic
page_fan_removes_uniqueNUMERICUnlikes (unique users)The number of Unlikes of your Page (Unique users)facebook_organic
page_fansNUMERICTotal likesThe total number of people who have liked your Pagefacebook_organic
page_fans_onlineOBJECTPage Fans OnlineThe number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.facebook_organic
page_fans_online_per_dayNUMERICPage Fans Online Per DayThe number of your fans who saw any posts on Facebook on a given day.facebook_organic
page_followsNUMERICLifetime Total FollowsLifetime - The total number of people who have followed your Page. (Unique Users)facebook_organic
page_get_directions_clicks_by_age_gender_logged_in_uniqueOBJECTPage Get Directions Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.facebook_organic
page_get_directions_clicks_by_site_logged_in_uniqueOBJECTPage Get Directions Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.facebook_organic
page_get_directions_clicks_logged_in_by_city_uniqueOBJECTPage Get Directions Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by city.facebook_organic
page_get_directions_clicks_logged_in_by_country_uniqueOBJECTPage Get Directions Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the Get Directions button, broken down by country.facebook_organic
page_get_directions_clicks_logged_in_uniqueNUMERICPage Get Directions Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the Get Directions button.facebook_organic
page_idTEXTPage IdPage idfacebook_organic
page_impressions_uniqueNUMERICPage Impressions UniqueThe number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.facebook_organic
page_nameTEXTPage NameThe name of the Pagefacebook_organic
page_negative_feedbackNUMERICPage Negative FeedbackThe number of times people took a negative action (e.g., un-liked or hid a post).facebook_organic
page_negative_feedback_by_typeOBJECTPage Negative Fedback By TypeThe number of times people took a negative action broken down by type (default attribution window).facebook_organic
page_negative_feedback_by_type_commentOBJECTPage Negative Fedback By Type (number of comments).The number of times people took a negative action broken down by type (number of comments).facebook_organic
page_negative_feedback_by_type_hide_clicksNUMERICPage Negative Feedback By Type Hide ClicksNumber of negative actions, disaggregated by type (hide_clicks) (default attribution window).facebook_organic
page_negative_feedback_by_type_hide_clicks_commentNUMERICPage Negative Feedback By Type Hide Clicks (number of comments).Number of negative actions, disaggregated by type (hide_clicks) (number of comments).facebook_organic
page_negative_feedback_by_type_hide_clicks_likeNUMERICPage Negative Feedback By Type Hide Clicks (number of likes).Number of negative actions, disaggregated by type (hide_clicks) (number of likes).facebook_organic
page_negative_feedback_by_type_hide_clicks_shareNUMERICPage Negative Feedback By Type Hide Clicks (times stories have been shared).Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared).facebook_organic
page_negative_feedback_by_type_likeOBJECTPage Negative Fedback By Type (number of likes).The number of times people took a negative action broken down by type (number of likes).facebook_organic
page_negative_feedback_by_type_shareOBJECTPage Negative Fedback By Type (times stories have been shared).The number of times people took a negative action broken down by type (times stories have been shared).facebook_organic
page_negative_feedback_by_type_uniqueOBJECTPage Negative Fedback By Type UniqueThe number of people who took a negative action broken down by type (default attribution window).facebook_organic
page_negative_feedback_by_type_unique_commentOBJECTPage Negative Fedback By Type Unique (number of comments).The number of people who took a negative action broken down by type (number of comments).facebook_organic
page_negative_feedback_by_type_unique_likeOBJECTPage Negative Fedback By Type Unique (number of likes).The number of people who took a negative action broken down by type (number of likes).facebook_organic
page_negative_feedback_by_type_unique_shareOBJECTPage Negative Fedback By Type Unique (times stories have been shared).The number of people who took a negative action broken down by type (times stories have been shared).facebook_organic
page_negative_feedback_uniqueNUMERICPage Negative Feedback UniqueThe number of people who took a negative action (e.g., un-liked or hid a post).facebook_organic
page_places_checkin_mobileNUMERICPage Places Checkin MobileThe number of times people checked into a place using mobile phones.facebook_organic
page_places_checkin_mobile_uniqueNUMERICPage Places Checkin Mobile UniqueThe number of people who checked into a place using mobile phones.facebook_organic
page_places_checkin_totalNUMERICPage Places Checkin TotalThe number of times people checked into a place.facebook_organic
page_places_checkin_total_uniqueNUMERICPage Places Checkin Total UniqueThe number of people who checked into a place.facebook_organic
page_places_checkins_by_age_genderNUMERICPage Places Checkin By Age Gendergender and age of people who checked in at your Place.facebook_organic
page_places_checkins_by_countryNUMERICPage Places Checkins By Countrytop countries of people who checked into your Place.facebook_organic
page_places_checkins_by_localeNUMERICPage Places Checkin By Localetop locales of people who checked into your Place.facebook_organic
page_positive_feedback_by_typeOBJECTPage Positive Feedback By TypeThe number of times people took a positive action broken down by type.facebook_organic
page_positive_feedback_by_type_uniqueOBJECTPage Positive Feedback By Type UniqueThe number of people who took a positive action broken down by type.facebook_organic
page_post_engagementsNUMERICPage Post EngagementsThe number of times people have engaged with your posts through reactions, comments, shares and more.facebook_organic
page_total_actionsNUMERICPage Total ActionsThe number of clicks on your Page's contact info and call-to-action button.facebook_organic
page_video_view_timeNUMERICPage Video View TimeThe total time (in milliseconds) spent by users watching videos on your Page.facebook_organic
page_video_viewsNUMERICPage Video ViewsThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded.facebook_organic
page_video_views_autoplayedNUMERICPage Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.facebook_organic
page_video_views_by_paid_non_paid_paidOBJECTPaid Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).facebook_organic
page_video_views_by_paid_non_paid_paid_commentOBJECTPaid Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).facebook_organic
page_video_views_by_paid_non_paid_paid_likeOBJECTPaid Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).facebook_organic
page_video_views_by_paid_non_paid_paid_shareOBJECTPaid Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).facebook_organic
page_video_views_by_paid_non_paid_totalOBJECTTotal Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).facebook_organic
page_video_views_by_paid_non_paid_total_commentOBJECTTotal Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).facebook_organic
page_video_views_by_paid_non_paid_total_likeOBJECTTotal Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).facebook_organic
page_video_views_by_paid_non_paid_total_shareOBJECTTotal Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).facebook_organic
page_video_views_by_paid_non_paid_unpaidOBJECTUnpaid Page Video Views By Paid Non PaidThe number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window).facebook_organic
page_video_views_by_paid_non_paid_unpaid_commentOBJECTUnpaid Page Video Views By Paid Non Paid (number of comments).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments).facebook_organic
page_video_views_by_paid_non_paid_unpaid_likeOBJECTUnpaid Page Video Views By Paid Non Paid (number of likes).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes).facebook_organic
page_video_views_by_paid_non_paid_unpaid_shareOBJECTUnpaid Page Video Views By Paid Non Paid (times stories have been shared).The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared).facebook_organic
page_video_views_click_to_playNUMERICPage Video Views Click To PlayThe number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.facebook_organic
page_video_views_organicNUMERICPage Video Views OrganicYour Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account.facebook_organic
page_video_views_paidNUMERICPage Video Views PaidThe number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted.facebook_organic
page_video_views_uniqueNUMERICPage Video Views UniqueThe number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.facebook_organic
page_website_clicks_by_age_gender_logged_in_uniqueOBJECTPage Website Clicks By Age Gender Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.facebook_organic
page_website_clicks_by_site_logged_in_uniqueOBJECTPage Website Clicks By Site Logged In UniqueNumber of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.facebook_organic
page_website_clicks_logged_in_by_city_uniqueOBJECTPage Website Clicks Logged In By City UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.facebook_organic
page_website_clicks_logged_in_by_country_uniqueOBJECTPage Website Clicks Logged In By Country UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.facebook_organic
page_website_clicks_logged_in_uniqueNUMERICPage Website Clicks Logged In UniqueNumber of people who logged in to Facebook and clicked the goto website CTA button.facebook_organic
permalink_urlTEXTPermalink UrlThe permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553facebook_organic
post_activity_by_action_typeNUMERICPost ActivityThe number of action types at post level (likes, comments, shares) (default attribution window).facebook_organic
post_activity_by_action_type_commentNUMERICPost Activity (number of comments).The number of action types at post level (likes, comments, shares) (number of comments).facebook_organic
post_activity_by_action_type_likeNUMERICPost Activity (number of likes).The number of action types at post level (likes, comments, shares) (number of likes).facebook_organic
post_activity_by_action_type_shareNUMERICPost Activity (times stories have been shared).The number of action types at post level (likes, comments, shares) (times stories have been shared).facebook_organic
post_clicksNUMERICPost ClicksThe number of times people clicked on anywhere in your posts without generating a story.facebook_organic
post_clicks_by_type_link_clicksNUMERICPost Clicks By Type Link ClicksThe number of clicks on any places in your publications without creating news (link clicks) (default attribution window).facebook_organic
post_clicks_by_type_link_clicks_commentNUMERICPost Clicks By Type Link Clicks (number of comments).The number of clicks on any places in your publications without creating news (link clicks) (number of comments).facebook_organic
post_clicks_by_type_link_clicks_likeNUMERICPost Clicks By Type Link Clicks (number of likes).The number of clicks on any places in your publications without creating news (link clicks) (number of likes).facebook_organic
post_clicks_by_type_link_clicks_shareNUMERICPost Clicks By Type Link Clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared).facebook_organic
post_clicks_by_type_other_clicksNUMERICPost Clicks By Type Other clicksThe number of clicks on any places in your publications without creating news (other clicks) (default attribution window).facebook_organic
post_clicks_by_type_other_clicks_commentNUMERICPost Clicks By Type Other clicks (number of comments).The number of clicks on any places in your publications without creating news (other clicks) (number of comments).facebook_organic
post_clicks_by_type_other_clicks_likeNUMERICPost Clicks By Type Other clicks (number of likes).The number of clicks on any places in your publications without creating news (other clicks) (number of likes).facebook_organic
post_clicks_by_type_other_clicks_shareNUMERICPost Clicks By Type Other clicks (times stories have been shared).The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared).facebook_organic
post_clicks_by_type_photo_viewNUMERICPost Clicks By Type Photo ViewThe number of clicks on any places in your publications without creating news (photo clicks) (default attribution window).facebook_organic
post_clicks_by_type_photo_view_commentNUMERICPost Clicks By Type Photo View (number of comments).The number of clicks on any places in your publications without creating news (photo clicks) (number of comments).facebook_organic
post_clicks_by_type_photo_view_likeNUMERICPost Clicks By Type Photo View (number of likes).The number of clicks on any places in your publications without creating news (photo clicks) (number of likes).facebook_organic
post_clicks_by_type_photo_view_shareNUMERICPost Clicks By Type Photo View (times stories have been shared).The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared).facebook_organic
post_clicks_by_type_video_playNUMERICPost Clicks By Type Video PlayThe number of clicks on any places in your publications without creating news (video plays) (default attribution window).facebook_organic
post_clicks_by_type_video_play_commentNUMERICPost Clicks By Type Video Play (number of comments).The number of clicks on any places in your publications without creating news (video plays) (number of comments).facebook_organic
post_clicks_by_type_video_play_likeNUMERICPost Clicks By Type Video Play (number of likes).The number of clicks on any places in your publications without creating news (video plays) (number of likes).facebook_organic
post_clicks_by_type_video_play_shareNUMERICPost Clicks By Type Video Play (times stories have been shared).The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared).facebook_organic
post_created_timeTIMESTAMPPost Created TimePost created timefacebook_organic
post_descriptionTEXTPost DescriptionThe description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page.facebook_organic
post_idTEXTPost IdPost idfacebook_organic
linkedin_organic
post_impressionsNUMERICPost ImpressionsThe number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.facebook_organic
post_impressions_organicNUMERICPost impressions OrganicThe number of times your Page posts are displayed on the user's screen as a result of unpaid distribution.facebook_organic
post_impressions_organic_uniqueNUMERICPost impressions Organic UniqueThe number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic).facebook_organic
post_impressions_paidNUMERICPost Impressions PaidThe number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising.facebook_organic
post_impressions_paid_uniqueNUMERICPost Impressions Paid UniqueThe number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising.facebook_organic
post_impressions_uniqueNUMERICPost Impressions UniqueThe number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc.facebook_organic
post_messageTEXTPost MessagePost messagefacebook_organic
post_message_onelineTEXTPost Message OnelinePost message in one linefacebook_organic
post_negative_feedback_by_type_hide_all_clicksNUMERICPost Negative Feedback By Type Hide All ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).facebook_organic
post_negative_feedback_by_type_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Hide All Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).facebook_organic
post_negative_feedback_by_type_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Hide All Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).facebook_organic
post_negative_feedback_by_type_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Hide All Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).facebook_organic
post_negative_feedback_by_type_hide_clicksNUMERICPost Negative Feedback By Type Hide ClicksNumber of negative actions taken on your post (hide all clicks) (default attribution window).facebook_organic
post_negative_feedback_by_type_hide_clicks_commentNUMERICPost Negative Feedback By Type Hide Clicks (number of comments).Number of negative actions taken on your post (hide all clicks) (number of comments).facebook_organic
post_negative_feedback_by_type_hide_clicks_likeNUMERICPost Negative Feedback By Type Hide Clicks (number of likes).Number of negative actions taken on your post (hide all clicks) (number of likes).facebook_organic
post_negative_feedback_by_type_hide_clicks_shareNUMERICPost Negative Feedback By Type Hide Clicks (times stories have been shared).Number of negative actions taken on your post (hide all clicks) (times stories have been shared).facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicksNUMERICPost Negative Feedback By Type Unique Hide All ClicksThe number of people who performed a negative action in your post (hide all clicks) (default attribution window).facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_commentNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of comments).The number of people who performed a negative action in your post (hide all clicks) (number of comments).facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_likeNUMERICPost Negative Feedback By Type Unique Hide All Clicks (number of likes).The number of people who performed a negative action in your post (hide all clicks) (number of likes).facebook_organic
post_negative_feedback_by_type_unique_hide_all_clicks_shareNUMERICPost Negative Feedback By Type Unique Hide All Clicks (times stories have been shared).The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared).facebook_organic
post_pictureTEXTPost PictureThe picture scraped from any link included with the post.facebook_organic
post_reactions_anger_totalNUMERICPost Reactions Anger TotalTotal "anger" reactions of a post.facebook_organic
post_reactions_by_type_totalNUMERICPost Reactions By Like TotalTotal post reactions by type.facebook_organic
post_reactions_haha_totalNUMERICPost Reactions Haha TotalTotal "haha" reactions of a post.facebook_organic
post_reactions_like_totalNUMERICPost Reactions Like TotalTotal "like" reactions of a post.facebook_organic
post_reactions_love_totalNUMERICPost Reactions Love TotalTotal "love" reactions of a post.facebook_organic
post_reactions_sorry_totalNUMERICPost Reactions Sorry TotalTotal "sad" reactions of a post.facebook_organic
post_reactions_wow_totalNUMERICPost Reactions Wow TotalTotal "wow" reactions of a post.facebook_organic
post_titleTEXTPost titleThe title of the post.facebook_organic
post_video_avg_time_watchedNUMERICPost Video Avg Time watchedAverage time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares.facebook_organic
post_video_complete_views_organicNUMERICPost Video Complete Views OrganicYour videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts.facebook_organic
post_video_complete_views_organic_uniqueNUMERICPost Video Complete Views Organic UniqueThe number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts.facebook_organic
post_video_viewsNUMERICPost Video ViewsThe number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded.facebook_organic
post_video_views_autoplayedNUMERICPost Video Views AutoplayedThe number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.facebook_organic
post_video_views_clicked_to_playNUMERICPost Video Views Clicked To PlayThe number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account.facebook_organic
post_video_views_organicNUMERICPost Vide Views OrganicThe number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded.facebook_organic
post_video_views_organic_uniqueNUMERICPost Video Views Organic UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded.facebook_organic
post_video_views_paidNUMERICPost Video Views PaidThe number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded.facebook_organic
post_video_views_paid_uniqueNUMERICPost Video Views Paid UniqueThe number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded.facebook_organic
post_video_views_uniqueNUMERICPost Video Views UniqueThe number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded.facebook_organic
targetingTEXTTargetingObject that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place.facebook_organic
urlTEXTURLURL of the attachment.facebook_organic
mailchimp
ad_network_idTEXTAd network idThe network that provided the ad for SDK ad mediation. If selected for a report, that report will include only SDK mediation ads and will not contain non-SDK mediation ads. SDK mediation ads are ads for mobile devices. They have a list of ad networks which can provide ads to serve. Not every ad network will have an ad to serve so the device will try each network one-by-one until it finds an ad network with an ad to serve. The ad network that ends up serving the ad will appear here. Note that this id does not correlate to anything in the companies table and is not the same id as is served by ADVERTISER_ID. Compatible with any of the following report types: Historical, Reach.google_ad_manager
ad_network_nameTEXTAd network nameName of the ad network.google_ad_manager
ad_server_clicksNUMERICAd server clicksThe number of clicks delivered by the ad server.google_ad_manager
ad_server_ctrNUMERICAd server CTRThe CTR for an ad delivered by the ad server.google_ad_manager
ad_server_impressionsNUMERICAd server impressionsThe number of impressions delivered by the ad server.google_ad_manager
ad_server_targeted_impressionsNUMERICAd server targeted impressionsThe number of impressions delivered by the ad server by explicit custom criteria targeting.google_ad_manager
ad_unit_idTEXTAd unit idThe id of the ad unit.google_ad_manager
ad_unit_nameTEXTAd unit nameThe name of the ad unit.google_ad_manager
adsense_line_item_level_impressionsNUMERICAdSense impressionsThe number of impressions an AdSense ad delivered for line item-level dynamic allocation. Compatible with the "Historical" report type.google_ad_manager
advertiser_idTEXTAdvertiser idThe id of the advertiser company assigned to an order.google_ad_manager
creative_sizeTEXTCreative sizeSize of creative that served to the ad slot request. Creative size does not represent the actual size of a creative being served.google_ad_manager
creative_typeTEXTCreative typeType of creative that served to the ad slot request.google_ad_manager
line_item_delivery_indicatorTEXTLine item Delivery IndicatorIndicates the progress made for the delivery of the line item.google_ad_manager
line_item_delivery_pacingTEXTLine item Delivery pacingRepresents delivery rate type for the line item.google_ad_manager
line_item_nameTEXTLine item nameThe name of the line item associated to the Creative that served to the ad slot request.google_ad_manager
line_item_typeTEXTLine item typeType of line item associated to the Creative that served to the ad slot request.google_ad_manager
month_and_yearTEXTMonth and yearBreaks down reporting data by month and year in the network time zone. Can be used to filter on month using ISO 4601 format 'YYYY-MM'. Note: In v201802 and later, this dimension is compatible with the following time zone types: TimeZoneType.PUBLISHER TimeZoneType.PROPOSAL_LOCAL Corresponds to "Month and year" in the Ad Manager UI. Compatible with any of the following report types: Historical, Future sell-through, Reach, Partner finance.google_ad_manager
order_delivery_statusTEXTORDER_DELIVERY_STATUSDelivery status of the order. Not available as a dimension to report on, but exists as a dimension in order to filter on it using PQL. Valid values are 'STARTED', 'NOT_STARTED' and 'COMPLETED'. Compatible with any of the following report types: Historical, Reach.google_ad_manager
order_idTEXTOrder idThe id of the Order associated to the line item linked to the Creative that served to the ad slot request.google_ad_manager
shopify
order_nameTEXTOrder nameThe name of the Order associated to the line item linked to the Creative that served to the ad slot request.google_ad_manager
shopify
placement_nameTEXTPlacement nameName of the placement that currently includes an ad unit associated with an impression, click, or other event.google_ad_manager
total_ad_requestsNUMERICTotal ad requestsThe total number of times that an ad request is sent to the ad server including dynamic allocation.google_ad_manager
total_line_item_level_clicksNUMERICTotal clicksThe total number of clicks delivered including line item-level dynamic allocation.google_ad_manager
total_line_item_level_ctrNUMERICTotal CTRThe ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.google_ad_manager
total_line_item_level_impressionsNUMERICTotal impressionsThe total number of impressions delivered including line item-level dynamic allocation.google_ad_manager
video_viewership_average_view_rateNUMERICVideo viewership Average view rateAverage percentage of the video watched by users.google_ad_manager
video_viewership_average_view_timeNUMERICVideo viewership Average view timeAverage time(seconds) users watched the video.google_ad_manager
video_viewership_completeNUMERICVideo viewership CompleteThe number of times the video played to completion.google_ad_manager
video_viewership_completion_rateNUMERICVideo viewership Completion ratePercentage of times the video played to the end.google_ad_manager
video_viewership_engaged_viewNUMERICVideo viewership Engaged viewThe number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.google_ad_manager
video_viewership_first_quartileNUMERICVideo viewership First quartileThe number of times the video played to 25% of its length.google_ad_manager
video_viewership_midpointNUMERICVideo viewership midpointThe number of times the video reached its midpoint during play.google_ad_manager
video_viewership_startNUMERICVideo viewership StartThe number of impressions where the video was played.google_ad_manager
video_viewership_third_quartileNUMERICVideo viewership third quartileThe number of times the video played to 75% of its length.google_ad_manager
video_viewership_video_lengthNUMERICVideo viewership Video lengthDuration of the video creative.google_ad_manager
video_viewership_view_through_rateNUMERICVideo viewership View-through rateView-through rate represented as a percentage.google_ad_manager
totalrevenueNUMERICTotal revenueThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).googleanalytics4
totalusersNUMERICTotal usersThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.googleanalytics4
companyTEXTCompany NameAlias for contact_companyhubspot
company_about_usTEXTCompany About UsShort about-companyhubspot
company_addressTEXTCompany Street AddressThe street address of the company or organization, including unit number. Powered by HubSpot Insights.hubspot
company_address2TEXTCompany Street Address 2The additional address of the company or organization. Powered by HubSpot Insights.hubspot
company_annualrevenueNUMERICCompany Annual RevenueThe actual or estimated annual revenue of the company. Powered by HubSpot Insights.hubspot
company_cityTEXTCompany CityThe city where the company is located. Powered by HubSpot Insights.hubspot
company_closedateTIMESTAMPCompany Close DateThe date the company or organization was closed as a customerhubspot
company_countryTEXTCompany Country/RegionThe country/region in which the company or organization is located. Powered by HubSpot Insights.hubspot
company_createdateTIMESTAMPCompany Create DateThe date the company or organization was added to the databasehubspot
company_days_to_closeNUMERICCompany Days to CloseThe number of days between when the company record was created and when they closed as a customer.hubspot
company_descriptionTEXTCompany DescriptionA short statement about the company's mission and goals. Powered by HubSpot Insights.hubspot
company_domainTEXTCompany Domain NameThe domain name of the company or organizationhubspot
company_engagements_last_meeting_bookedTIMESTAMPCompany Date of last meeting booked in meetings toolThe date of the most recent meeting an associated contact has booked through the meetings tool.hubspot
company_engagements_last_meeting_booked_campaignTEXTCompany Campaign of last booking in meetings toolThis UTM parameter shows which marketing campaign (e.g. a specific email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
company_engagements_last_meeting_booked_mediumTEXTCompany Medium of last booking in meetings toolThis UTM parameter shows which channel (e.g. email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
company_engagements_last_meeting_booked_sourceTEXTCompany Source of last booking in meetings toolThis UTM parameter shows which site (e.g. Twitter) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
company_facebook_company_pageTEXTCompany Facebook Company PageThe URL of the Facebook company page for the company or organizationhubspot
company_facebookfansNUMERICCompany Facebook FansNumber of facebook fanshubspot
company_first_contact_createdateTIMESTAMPCompany First Contact Create DateThe date that the first contact from this company entered the system, which could pre-date the company's create datehubspot
company_first_conversion_dateTIMESTAMPCompany First Conversion DateThe first conversion date across all contacts associated this company or organizationhubspot
company_first_conversion_event_nameTEXTCompany First ConversionThe first form submitted across all contacts associated this company or organizationhubspot
company_first_deal_created_dateTIMESTAMPCompany First Deal Created DateThe create date of the first deal associated with this company record.hubspot
company_founded_yearTEXTCompany Year FoundedThe year the company was created. Powered by HubSpot Insights.hubspot
company_googleplus_pageTEXTCompany Google Plus PageThe URL of the Google Plus page for the company or organizationhubspot
company_hs_analytics_first_timestampTIMESTAMPCompany Time First SeenThe first activity for any contact associated with this company or organizationhubspot
company_hs_analytics_first_touch_converting_campaignTEXTCompany First Touch Converting CampaignThe campaign responsible for the first touch creation of the first contact associated with this companyhubspot
company_hs_analytics_first_visit_timestampTIMESTAMPCompany Time of First SessionTime of first session across all contacts associated with this company or organizationhubspot
company_hs_analytics_last_timestampTIMESTAMPCompany Time Last SeenTime last seen across all contacts associated with this company or organizationhubspot
company_hs_analytics_last_touch_converting_campaignTEXTCompany Last Touch Converting CampaignThe campaign responsible for the last touch creation of the first contact associated with this companyhubspot
company_hs_analytics_last_visit_timestampTIMESTAMPCompany Time of Last SessionTime of the last session attributed to any contacts that are associated with this company record.hubspot
company_hs_analytics_num_page_viewsNUMERICCompany Number of PageviewsTotal number of page views across all contacts associated with this company or organizationhubspot
company_hs_analytics_num_visitsNUMERICCompany Number of SessionsTotal number of sessions across all contacts associated with this company or organizationhubspot
company_hs_analytics_sourceTEXTCompany Original Source TypeOriginal source for the contact with the earliest activity for this company or organizationhubspot
company_hs_analytics_source_data_1TEXTCompany Original Source Data 1Additional information about the original source for the contact with the earliest activity for this company or organizationhubspot
company_hs_analytics_source_data_2TEXTCompany Original Source Data 2Additional information about the original source for the contact with the earliest activity for this company or organizationhubspot
company_hs_createdateTIMESTAMPCompany object create date/timeThe date and time at which this object was created. This value is automatically set by HubSpot and may not be modified.hubspot
company_hs_ideal_customer_profileTEXTCompany Ideal Customer Profile TierThis property shows how well a Company matches your Ideal Customer Profile. Companies that are Tier 1 should be a great fit for your products/services where Tier 3 might be acceptable, but low priorityhubspot
company_hs_is_target_accountBOOLEANCompany Target AccountThe Target Account property identifies the companies that you are marketing and selling to as part of your account-based strategy.hubspot
company_hs_last_booked_meeting_dateTIMESTAMPCompany Last Booked Meeting DateThe last date of booked meetings associated with the companyhubspot
company_hs_last_logged_call_dateTIMESTAMPCompany Last Logged Call DateThe last date of logged calls associated with the companyhubspot
company_hs_last_open_task_dateTIMESTAMPCompany Last Open Task DateThe last due date of open tasks associated with the companyhubspot
company_hs_last_sales_activity_timestampTIMESTAMPCompany Last Engagement DateThe last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts.hubspot
company_hs_lastmodifieddateTIMESTAMPCompany Last Modified DateMost recent timestamp of any property update for this company. This includes HubSpot internal properties, which can be visible or hidden. This property is updated automatically.hubspot
company_hs_lead_statusTEXTCompany Lead StatusThe company's sales, prospecting or outreach statushubspot
company_hs_num_blockersNUMERICCompany Number of blockersThe number of contacts associated with this company with the role of blocker.hubspot
company_hs_num_child_companiesNUMERICCompany Number of child companiesThe number of child companies of this companyhubspot
company_hs_num_contacts_with_buying_rolesNUMERICCompany Number of contacts with a buying roleThe number of contacts associated with this company with a buying role.hubspot
company_hs_num_decision_makersNUMERICCompany Number of decision makersThe number of contacts associated with this company with the role of decision maker.hubspot
company_hs_num_open_dealsNUMERICCompany Number of open dealsThe number of open deals associated with this company.hubspot
company_hs_object_idNUMERICCompany IDThe unique ID for this company. This unique ID is automatically populated by HubSpot and cannot be changed.hubspot
company_hs_parent_company_idNUMERICParent CompanyThe parent company of this companyhubspot
company_hs_predictivecontactscore_v2NUMERICCompany Likelihood to closeThe highest probability that a contact associated with this company will become a customer within the next 90 days. This score is based on standard contact properties and behavior.hubspot
company_hs_total_deal_valueNUMERICCompany Total open deal valueThe total value, in your company's currency, of all open deals associated with this companyhubspot
company_hubspot_owner_assigneddateTIMESTAMPCompany Owner Assigned DateThe timestamp when an owner was assigned to this companyhubspot
company_hubspot_owner_idTEXTCompany ownerThe owner of the companyhubspot
company_hubspot_team_idTEXTCompany HubSpot TeamThe team of the owner of the company.hubspot
company_industryTEXTCompany IndustryThe type of business the company performs. By default, this property has approximately 150 pre-defined options to select from. While these options cannot be deleted as they used by HubSpot Insights, you can add new custom options to meet your needs.hubspot
company_is_publicBOOLEANCompany Is PublicIndicates that the company is publicly traded. Powered by HubSpot Insights.hubspot
company_lifecyclestageTEXTCompany Lifecycle StageThe most advanced lifecycle stage across all contacts associated with this company or organizationhubspot
company_linkedin_company_pageTEXTLinkedIn Company PageThe URL of the LinkedIn company page for the company or organizationhubspot
company_linkedinbioTEXTCompany LinkedIn BioThe LinkedIn bio for the company or organizationhubspot
company_nameTEXTCompany Name (Duplicate)The name of the company or organization. Powered by HubSpot Insights.hubspot
company_notes_last_contactedTIMESTAMPCompany Last ContactedThe last timestamp when a call, email or meeting was logged for a contact at this company.hubspot
company_notes_last_updatedTIMESTAMPCompany Last Activity DateThe last time a note, call, meeting, or task was logged for a company. This is set automatically by HubSpot based on user actions in the company record.hubspot
company_notes_next_activity_dateTIMESTAMPCompany Next Activity DateThe date of the next upcoming scheduled sales activity for this company record.hubspot
company_num_associated_contactsNUMERICCompany Associated ContactsThe number of contacts associated with this companyhubspot
company_num_associated_dealsNUMERICCompany Associated DealsThe number of deals associated with this companyhubspot
company_num_contacted_notesNUMERICCompany Number of times contactedThe number of times a call, email or meeting was logged for this companyhubspot
company_num_conversion_eventsNUMERICCompany Number of Form SubmissionsThe number of forms submission for all contacts associated with this company or organizationhubspot
company_numberofemployeesNUMERICCompany Number of EmployeesThe total number of employees who work for the company or organizationhubspot
company_owneremailTEXTCompany HubSpot Owner EmailHubSpot owner email for this company or organizationhubspot
company_ownernameTEXTCompany HubSpot Owner NameHubSpot owner name for this company or organizationhubspot
company_phoneTEXTCompany Phone NumberA company's primary phone number. Powered by HubSpot Insights.hubspot
company_recent_conversion_dateTIMESTAMPCompany Recent Conversion DateThe most recent conversion date across all contacts associated this company or organizationhubspot
company_recent_conversion_event_nameTEXTCompany Recent ConversionThe last form submitted across all contacts associated this company or organizationhubspot
company_recent_deal_amountNUMERICCompany Recent Deal AmountThe amount of the last deal closedhubspot
company_recent_deal_close_dateTIMESTAMPCompany Recent Deal Close DateThe date of the last `closed won` deal associated with this company record.hubspot
company_stateTEXTCompany State/RegionThe state or region in which the company or organization is located. Powered by HubSpot Insights.hubspot
company_timezoneTEXTCompany Time ZoneThe time zone where the company or organization is located. Powered by HubSpot Insights.hubspot
company_total_money_raisedTEXTCompany Total Money RaisedThe total amount of money raised by the company. Powered by HubSpot Insights.hubspot
company_total_revenueNUMERICCompany Total RevenueThe total amount of closed won dealshubspot
company_twitterbioTEXTCompany Twitter BioThe Twitter bio of the company or organizationhubspot
company_twitterfollowersNUMERICCompany Twitter FollowersThe number of Twitter followers of the company or organizationhubspot
company_twitterhandleTEXTCompany Twitter HandleThe main twitter account of the company or organizationhubspot
company_typeTEXTCompany TypeThe optional classification of this company record - prospect, partner, etc.hubspot
company_web_technologiesTEXTCompany Web TechnologiesThe web technologies used by the company or organization. Powered by HubSpot Insights.hubspot
company_websiteTEXTCompany Website URLThe main website of the company or organization. This property is used to identify unique companies. Powered by HubSpot Insights.hubspot
company_zipTEXTCompany Postal CodeThe postal or zip code of the company or organization. Powered by HubSpot Insights.hubspot
contact_addressTEXTContact Street AddressA contact's street address, including apartment or unit #hubspot
contact_annualrevenueTEXTContact Annual RevenueAnnual company revenuehubspot
contact_cityTEXTContact CityA contact's city of residencehubspot
contact_closedateTIMESTAMPContact Close DateThe date that a contact became a customer. This property is set automatically by HubSpot when a deal or opportunity is marked as closed-won. It can also be set manually or programmatically.hubspot
contact_companyTEXTContact Company NameThe name of the contact's company. This is separate from the Name property of the contact's associated company and can be set independently.hubspot
contact_company_sizeTEXTContact Company sizeA contact's company size. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_countryTEXTContact Country/RegionThe contact's country/region of residence. This might be set via import, form, or integration.hubspot
contact_createdateTIMESTAMPContact Create DateThe date that a contact entered the systemhubspot
contact_currentlyinworkflowTEXTContact Currently in workflowIf the contact is currently enrolled in any workflowhubspot
contact_date_of_birthTEXTContact Date of birthA contact's date of birth. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_days_to_closeNUMERICContact Days To CloseThe days that elapsed from when a contact was created until they closed as a customer. This is set automatically by HubSpot and can be used for segmentation and reporting.hubspot
contact_degreeTEXTContact DegreeA contact's degree. This property is required for the Facebook Ads Integration. This property will be automatically synced to via Lead Ads toolhubspot
contact_emailTEXTContact EmailA contact's email addresshubspot
salesforce
contact_engagements_last_meeting_bookedTIMESTAMPContact date of last meeting booked in meetings toolThe date of the most recent meeting a contact has booked through the meetings tool.hubspot
contact_engagements_last_meeting_booked_campaignTEXTContact Campaign of last booking in meetings toolThis UTM parameter shows which marketing campaign (e.g. a specific email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
contact_engagements_last_meeting_booked_mediumTEXTContact Medium of last booking in meetings toolThis UTM parameter shows which channel (e.g. email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
contact_engagements_last_meeting_booked_sourceTEXTContact Source of last booking in meetings toolThis UTM parameter shows which site (e.g. Twitter) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
contact_faxTEXTContact Fax NumberA contact's primary fax numberhubspot
salesforce
contact_field_of_studyTEXTContact Field of studyA contact's field of study. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_first_conversion_dateTIMESTAMPContact First Conversion DateThe date this contact first submitted a formhubspot
contact_first_conversion_event_nameTEXTContact First ConversionThe first form this contact submittedhubspot
contact_first_deal_created_dateTIMESTAMPContact First Deal Created DateThe date the first deal for a contact was created. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_firstnameTEXTContact First NameA contact's first namehubspot
salesforce
contact_followercountNUMERICContact Follower CountThe number of Twitter followers a contact hashubspot
contact_genderTEXTContact Genderhubspot
contact_graduation_dateTEXTContact Graduation dateA contact's graduation date. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_hs_analytics_average_page_viewsNUMERICContact Average PageviewsThe average number of pages a contact sees. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_first_referrerTEXTContact First Referring SiteThe first website that referred a contact to your website. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_first_timestampTIMESTAMPContact Time First SeenThe first time a contact has been seen. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_first_touch_converting_campaignTEXTContact First Touch Converting CampaignThe campaign responsible for the first touch creation of this contacthubspot
contact_hs_analytics_first_urlTEXTContact First Page SeenThe first page a contact saw on your website. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_first_visit_timestampTIMESTAMPContact time of First SessionThe first time a contact visited your website. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_last_referrerTEXTContact Last Referring SiteThe last website that referred a contact to your website. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_last_timestampTIMESTAMPContact Time Last SeenThe last time and date a contact has viewed a page on your website.hubspot
contact_hs_analytics_last_touch_converting_campaignTEXTContact Last Touch Converting CampaignThe campaign responsible for the last touch creation of this contacthubspot
contact_hs_analytics_last_urlTEXTContact Last Page SeenThe last page a contact saw on your website. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_last_visit_timestampTIMESTAMPContact time of Last SessionThe last time and date a contact visited your website.hubspot
contact_hs_analytics_num_event_completionsNUMERICContact Number of event completionsThe sum of all events a contact has experienced. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_num_page_viewsNUMERICContact Number of PageviewsThe sum of all pages a contact has seen on your website. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_num_visitsNUMERICContact Number of SessionsThe sum of all sessions a contact has made to your website. This is automatically set by HubSpot for each contact.hubspot
contact_hs_analytics_revenueNUMERICContact Event RevenueEvent revenue can be set on a contact though HubSpot's enterprise Events. http://help.hubspot.com/articles/KCS_Article/Reports/How-do-I-create-Events-in-HubSpothubspot
contact_hs_analytics_sourceTEXTContact Original SourceFirst known source the contact used to find your website. Set automatically, but may be updated manually.hubspot
contact_hs_analytics_source_data_1TEXTContact Original Source Drill-Down 1Additional information about the source through which a contact first found your website. This property is automatically set by HubSpot.hubspot
contact_hs_analytics_source_data_2TEXTContact Original Source Drill-Down 2Additional information about the source through which a contact first found your website. This property is automatically set by HubSpot.hubspot
contact_hs_buying_roleTEXTContact Buying RoleThe role that a contact plays during the sales process. Contacts can have more than one role, and they can share the same role with another contact.hubspot
contact_hs_content_membership_email_confirmedBOOLEANContact Email ConfirmedEmail Confirmation status of user of Content Membershiphubspot
contact_hs_content_membership_notesTEXTContact Membership NotesThe notes relating to the contact's content membership.hubspot
contact_hs_content_membership_registered_atTIMESTAMPContact Registered AtDatetime at which this user was set up for Content Membershiphubspot
contact_hs_content_membership_registration_domain_sent_toTEXTContact Domain to which registration email was sentDomain to which the registration invitation email for Content Membership was sent tohubspot
contact_hs_content_membership_registration_email_sent_atTIMESTAMPContact Time registration email was sentDatetime at which this user was sent a registration invitation email for Content Membershiphubspot
contact_hs_content_membership_statusTEXTContact StatusThe status of the contact's content membership.hubspot
contact_hs_createdateTIMESTAMPContact Object create date/timeThe date and time at which this object was created. This value is automatically set by HubSpot and may not be modified.hubspot
contact_hs_email_bad_addressBOOLEANContact Invalid email addressThe email address associated with this contact is invalid.hubspot
contact_hs_email_bounceNUMERICContact Marketing emails bouncedThe number of marketing emails that bounced for the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_clickNUMERICContact Marketing emails clickedThe number of marketing emails which have had link clicks for the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_customer_quarantined_reasonTEXTContact Email address quarantine reasonThe reason why the email address has been quarantined.hubspot
contact_hs_email_deliveredNUMERICContact Marketing emails deliveredThe number of marketing emails delivered for the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_domainTEXTContact Email DomainA contact's email address domainhubspot
contact_hs_email_first_click_dateTIMESTAMPContact First marketing email click dateThe date of the earliest link click for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_first_open_dateTIMESTAMPContact Concat first marketing email open dateThe date of the earliest open for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_first_reply_dateTIMESTAMPContact First marketing email reply dateThe date of the earliest reply for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_first_send_dateTIMESTAMPContact first marketing email send dateThe date of the earliest delivery for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_hard_bounce_reason_enumTEXTContact Email hard bounce reasonThe issue that caused a contact to hard bounce from your emails. If this is an error or a temporary issue, you can unbounce this contact from the contact record.hubspot
contact_hs_email_last_click_dateTIMESTAMPContact last marketing email click dateThe date of the most recent link click for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_last_email_nameTEXTContact Last marketing email nameThe name of the last marketing email sent to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_last_open_dateTIMESTAMPContact Last marketing email open dateThe date of the most recent open for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_last_reply_dateTIMESTAMPContact Last marketing email reply dateThe date of the latest reply for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_last_send_dateTIMESTAMPContact Contac last marketing email send dateThe date of the most recent delivery for any marketing email to the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_openNUMERICContact Marketing emails openedThe number of marketing emails opened for the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_optoutBOOLEANContact Unsubscribed from all emailIndicates that the current email address has opted out of all email.hubspot
contact_hs_email_quarantinedBOOLEANContact Email Address QuarantinedIndicates that the current email address has been quarantined for anti-abuse reasons and any marketing email sends to it will be blocked. This is automatically set by HubSpot.hubspot
contact_hs_email_quarantined_reasonTEXTContact Email address automated quarantine reasonThe automated reason why the email address has been quarantined.hubspot
contact_hs_email_repliedNUMERICContact Marketing emails repliedThe number of marketing emails replied to by the current email address. This is automatically set by HubSpot.hubspot
contact_hs_email_sends_since_last_engagementNUMERICContact Sends Since Last EngagementThe number of marketing emails that have been sent to the current email address since the last engagement (open or link click). This is automatically set by HubSpot.hubspot
contact_hs_emailconfirmationstatusTEXTContact Marketing email confirmation statusThe status of a contact's eligibility to receive marketing email. This is automatically set by HubSpot.hubspot
contact_hs_facebook_click_idTEXTContact Facebook click idhubspot
contact_hs_feedback_last_nps_follow_upTEXTContact Last NPS survey commentLast NPS survey comment that this contact gavehubspot
contact_hs_feedback_last_nps_ratingTEXTContact Last NPS survey ratingLast NPS survey rating that this contact gavehubspot
contact_hs_feedback_last_survey_dateTIMESTAMPContact Last NPS survey dateThe time that this contact last submitted a NPS survey response. This is automatically set by HubSpot.hubspot
contact_hs_google_click_idTEXTContact Google ad click idhubspot
contact_hs_ip_timezoneTEXTContact IP TimezoneThe timezone reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_hs_is_unworkedBOOLEANContact unworkedContact has not been assigned or has not been engaged after last owner assignment/re-assignmenthubspot
contact_hs_languageTEXTContact Preferred languageSet your contact's preferred language for communications. This property can be changed from an import, form, or integration.hubspot
contact_hs_last_sales_activity_timestampTIMESTAMPContact Last Engagement DateThe last time a contact engaged with your site or a form, document, meetings link, or tracked email. This doesn't include marketing emails or emails to multiple contacts.hubspot
contact_hs_latest_sequence_ended_dateTIMESTAMPContact Last sequence ended dateThe last sequence ended date.hubspot
contact_hs_latest_sequence_enrolledNUMERICContact Last sequence enrolledThe last sequence enrolled.hubspot
contact_hs_latest_sequence_enrolled_dateTIMESTAMPContact Last sequence enrolled dateThe last sequence enrolled date.hubspot
contact_hs_lead_statusTEXTContact Lead StatusThe contact's sales, prospecting or outreach statushubspot
contact_hs_legal_basisTEXTContact Legal basis for processing contact's dataLegal basis for processing contact's data; 'Not applicable' will exempt the contact from GDPR protectionshubspot
contact_hs_lifecyclestage_customer_dateTIMESTAMPContact Became a Customer DateThe date when a contact's lifecycle stage changed to Customer. This is automatically set by HubSpot for each contact.hubspot
contact_hs_lifecyclestage_evangelist_dateTIMESTAMPContact Became an Evangelist DateThe date when a contact's lifecycle stage changed to Evangelist. This is automatically set by HubSpot for each contact.hubspot
contact_hs_lifecyclestage_lead_dateTIMESTAMPContact Became a Lead DateThe date when a contact's lifecycle stage changed to Lead. This is automatically set by HubSpot for each contact.hubspot
contact_hs_lifecyclestage_marketingqualifiedlead_dateTIMESTAMPContact Became a Marketing Qualified Lead DateThe date when a contact's lifecycle stage changed to MQL. This is automatically set by HubSpot for each contact.hubspot
contact_hs_lifecyclestage_opportunity_dateTIMESTAMPContact Became an Opportunity DateThe date when a contact's lifecycle stage changed to Opportunity. This is automatically set by HubSpot for each contact.hubspot
contact_hs_lifecyclestage_other_dateTIMESTAMPContact Became an Other Lifecycle DateThe date when a contact's lifecycle stage changed to Other. This is automatically set by HubSpot for each contact.hubspot
contact_hs_lifecyclestage_salesqualifiedlead_dateTIMESTAMPContact Became a Sales Qualified Lead DateThe date when a contact's lifecycle stage changed to SQL. This is automatically set by HubSpot for each contact.hubspot
contact_hs_lifecyclestage_subscriber_dateTIMESTAMPContact Became a Subscriber DateThe date when a contact's lifecycle stage changed to Subscriber. This is automatically set by HubSpot for each contact.hubspot
contact_hs_marketable_reason_idTEXTContact Marketing contact status source nameThe ID of the activity that set the contact as a marketing contacthubspot
contact_hs_marketable_reason_typeTEXTContact Marketing contact status source typeThe type of the activity that set the contact as a marketing contacthubspot
contact_hs_marketable_statusTEXTContact Marketing contact statusThe marketing status of a contacthubspot
contact_hs_marketable_until_renewalTEXTContact Marketing contact until next updateSpecifies if this contact will be set as non-marketing on renewalhubspot
contact_hs_object_idNUMERICContact IDThe unique ID for this contact. This unique ID is automatically populated by HubSpot and cannot be changed.hubspot
contact_hs_personaTEXTContact PersonaA contact's personahubspot
contact_hs_predictivecontactscoreNUMERICContact Predictive Lead ScoreA score calculated by HubSpot that represents a contact's likelihood to become a customerhubspot
contact_hs_predictivecontactscore_v2NUMERICContact Likelihood to closeThe probability that a contact will become a customer within the next 90 days. This score is based on standard contact properties and behavior.hubspot
contact_hs_predictivecontactscorebucketTEXTContact Lead RatingThe rating of this contact based on their predictive lead scorehubspot
contact_hs_predictivescoringtierTEXTContact priorityA ranking system of contacts evenly assigned into four tiers. Contacts in tier one are more likely to become customers than contacts in tier four.hubspot
contact_hs_sales_email_last_clickedTIMESTAMPContact Recent Sales Email Clicked DateThe last time a tracked sales email was clicked by this userhubspot
contact_hs_sales_email_last_openedTIMESTAMPContact Recent Sales Email Opened DateThe last time a tracked sales email was opened by this contact. This property does not update for emails that were sent to more than one contact.hubspot
contact_hs_sales_email_last_repliedTIMESTAMPContact Recent Sales Email Replied DateThe last time a tracked sales email was replied to by this user. This is set automatically by HubSpot based on user actions in the contact record.hubspot
contact_hs_sequences_enrolled_countNUMERICContact Number of sequences enrolledThe number of sequences enrolled.hubspot
contact_hs_sequences_is_enrolledBOOLEANContact Currently in SequenceA yes/no field that indicates whether the contact is currently in a Sequence.hubspot
contact_hs_social_facebook_clicksNUMERICContact Facebook ClicksThe number clicks on links shared on Facebookhubspot
contact_hs_social_google_plus_clicksNUMERICContact Google Plus ClicksThe number clicks on links shared on Google Plushubspot
contact_hs_social_last_engagementTIMESTAMPContact Most Recent Social ClickThe date of the most recent click on a published social message. This is set automatically by HubSpot for each contact.hubspot
contact_hs_social_linkedin_clicksNUMERICContact LinkedIn ClicksThe number clicks on links shared on LinkedInhubspot
contact_hs_social_num_broadcast_clicksNUMERICContact Broadcast ClicksThe number of clicks on published social messages. This is set automatically by HubSpot for each contact.hubspot
contact_hs_social_twitter_clicksNUMERICContact Twitter ClicksThe number of times a contact clicked on links you shared on Twitter through HubSpot. This is set automatically by HubSpot and can be used for segmentation.hubspot
contact_hs_time_between_contact_creation_and_deal_closeNUMERICContact Time between contact creation and deal closehubspot
contact_hs_time_between_contact_creation_and_deal_creationNUMERICContact Time between contact creation and deal creationhubspot
contact_hs_time_to_move_from_lead_to_customerNUMERICContact Time to move from lead to customer How long it takes for a contact to move from the HubSpot lead stage to the HubSpot customer stage.hubspot
contact_hs_time_to_move_from_marketingqualifiedlead_to_customerNUMERICContact Time to move from marketing qualified lead to customer How long it takes for a contact to move from the HubSpot marketing qualified lead stage to the HubSpot customer stage.hubspot
contact_hs_time_to_move_from_opportunity_to_customerNUMERICContact Time to move from opportunity to customer How long it takes for a contact to move from the HubSpot opportunity stage to the HubSpot customer stage.hubspot
contact_hs_time_to_move_from_salesqualifiedlead_to_customerNUMERICContact Time to move from sales qualified lead to customer How long it takes for a contact to move from the HubSpot sales qualified lead stage to the HubSpot customer stage.hubspot
contact_hs_time_to_move_from_subscriber_to_customerNUMERICContact Time to move from subscriber to customer How long it takes for a contact to move from the HubSpot subscriber stage to the HubSpot customer stage.hubspot
contact_hubspot_owner_assigneddateTIMESTAMPContact Owner Assigned DateThe most recent date a HubSpot Owner was assigned to a contact. This is set automatically by HubSpot and can be used for segmentation and reporting.hubspot
contact_hubspot_owner_idTEXTContact ownerThe owner of a contact. This can be any HubSpot user or Salesforce integration user, and can be set manually or via Workflows.hubspot
contact_hubspot_team_idTEXTContact HubSpot TeamThe team of the owner of a contact.hubspot
contact_hubspotscoreNUMERICContact HubSpot ScoreThe number that shows qualification of contacts to sales readiness. It can be set in HubSpot's Lead Scoring app.hubspot
contact_industryTEXTContact IndustryThe industry a contact is inhubspot
contact_ip_cityTEXTContact IP CityThe city reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_ip_countryTEXTContact IP CountryThe country reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_ip_country_codeTEXTContact IP Country CodeThe country code reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_ip_stateTEXTContact IP State/RegionThe state or region reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_ip_state_codeTEXTContact IP State Code/Region CodeThe state code or region code reported by a contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_job_functionTEXTContact Job functionA contact's job function. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_jobtitleTEXTContact Job TitleA contact's job titlehubspot
contact_kloutscoregeneralNUMERICContact Klout ScoreA contact's Klout score, a measure of Internet influencehubspot
contact_lastmodifieddateTIMESTAMPContact Last Modified DateThe date any property on this contact was modifiedhubspot
salesforce
contact_lastnameTEXTContact Last NameA contact's last namehubspot
salesforce
contact_lifecyclestageTEXTContact Lifecycle StageThe qualification of contacts to sales readiness. It can be set through imports, forms, workflows, and manually on a per contact basis.hubspot
contact_linkedinbioTEXTContact LinkedIn BioA contact's LinkedIn biohubspot
contact_linkedinconnectionsNUMERICContact LinkedIn ConnectionsHow many LinkedIn connections they havehubspot
contact_marital_statusTEXTContact Marital StatusA contact's marital status. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_messageTEXTContact MessageA default property to be used for any message or comments a contact may want to leave on a form.hubspot
contact_military_statusTEXTContact Military statusA contact's military status. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_mobilephoneTEXTContact Mobile Phone NumberA contact's mobile phone numberhubspot
salesforce
contact_notes_last_contactedTIMESTAMPContact Last ContactedThe last time a call, email, or meeting was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.hubspot
contact_notes_last_updatedTIMESTAMPContact Notes Last Activity DateThe last time a note, call, email, meeting, or task was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.hubspot
contact_notes_next_activity_dateTIMESTAMPContact Next Activity DateThe date of the next upcoming activity for a contact. This is set automatically by HubSpot based on user actions in the contact record.hubspot
contact_num_associated_dealsNUMERICContact Associated DealsThe number of deals associated with this contact. This is set automatically by HubSpot.hubspot
contact_num_contacted_notesNUMERICContact number of times contactedThe number of times a call, email, or meeting was logged for a contact. This is set automatically by HubSpot based on user actions in the contact record.hubspot
contact_num_conversion_eventsNUMERICContact Number of Form SubmissionsThe number of forms this contact has submittedhubspot
contact_num_notesNUMERICContact Number of Sales ActivitiesThe number of sales activities for a contact. This is set automatically by HubSpot based on user actions in the contact record.hubspot
contact_num_unique_conversion_eventsNUMERICContact Number of Unique Forms SubmittedThe number of different forms this contact has submittedhubspot
contact_numemployeesTEXTContact Number of EmployeesThe number of company employeeshubspot
contact_owneremailTEXTContact HubSpot Owner Email (legacy)A legacy property used to identify the email address of the owner of the contact. This property is no longer in use.hubspot
contact_ownernameTEXTContact HubSpot Owner Name (legacy)A legacy property used to identify the name of the owner of the contact. This property is no longer in use.hubspot
contact_phoneTEXTContact Phone NumberA contact's primary phone numberhubspot
salesforce
contact_recent_conversion_dateTIMESTAMPContact Recent Conversion DateThe date this contact last submitted a formhubspot
contact_recent_conversion_event_nameTEXTContact Recent ConversionThe last form this contact submittedhubspot
contact_recent_deal_amountNUMERICContact Recent Deal AmountThe amount of the last closed won deal associated with a contact. This is set automatically by HubSpot based on information from the Deals object.hubspot
contact_recent_deal_close_dateTIMESTAMPContact Recent Deal Close DateThe date that the last deal associated with a contact was won. This is automatically set by HubSpot based on information from the Deals object.hubspot
contact_relationship_statusTEXTContact Relationship StatusA contact's relationship status. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_salutationTEXTContact SalutationThe title used to address a contacthubspot
salesforce
contact_schoolTEXTContact SchoolA contact's school. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_seniorityTEXTContact SeniorityA contact's seniority. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_start_dateTEXTContact Start dateA contact's start date. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_stateTEXTContact State/RegionThe contact's state of residence. This might be set via import, form, or integration.hubspot
contact_total_revenueNUMERICContact Total RevenueThe sum from all closed won deal revenue associated with a contact. This is automatically set by HubSpot and can be used for segmentation and reporting.hubspot
contact_twitterbioTEXTContact Twitter BioThe contact's Twitter bio. This is set by HubSpot using the contact's email address.hubspot
contact_twitterhandleTEXTContact Twitter UsernameThe contact's Twitter handle. This is set by HubSpot using the contact's email address.hubspot
contact_twitterprofilephotoTEXTContact Twitter Profile PhotoThe contact's Twitter profile photo. This is set by HubSpot using the contact's email address.hubspot
contact_websiteTEXTContact Website URLThe contact's company websitehubspot
contact_work_emailTEXTContact Work emailA contact's work email. This property is required for the Facebook Ads Integration. This property will be automatically synced via the Lead Ads toolhubspot
contact_zipTEXTContact Postal CodeThe contact's zip code. This might be set via import, form, or integration.hubspot
createddateTIMESTAMPCreated DateAlias for contact_createdatehubspot
deal_amountNUMERICDeal AmountThe total amount of the dealhubspot
deal_amount_in_home_currencyNUMERICDeal Amount in company currencyThe amount of the deal, using the exchange rate, in your company's currencyhubspot
deal_closed_lost_reasonTEXTDeal Closed Lost ReasonReason why this deal was losthubspot
deal_closed_won_reasonTEXTDeal Closed Won ReasonReason why this deal was wonhubspot
deal_closedateTIMESTAMPDealClose DateThe expected close date of the dealhubspot
deal_createdateTIMESTAMPDealCreate DateThe date the deal was created. This property is set automatically by HubSpot.hubspot
deal_currency_codeTEXTDeal CurrencyCurrency code for the deal.hubspot
deal_dealnameTEXTDealNameThe name given to this deal.hubspot
deal_dealstageTEXTDealStageThe stage of the deal. Deal stages allow you to categorize and track the progress of the deals that you are working on.hubspot
deal_dealtypeTEXTDealTypeThe type of deal. By default, categorize your deal as either a New Business or Existing Business.hubspot
deal_descriptionTEXTDealDescriptionDescription of the dealhubspot
deal_engagements_last_meeting_bookedTIMESTAMPDeal Date of last meeting booked in meetings toolThe date of the most recent meeting an associated contact has booked through the meetings tool.hubspot
deal_engagements_last_meeting_booked_campaignTEXTDeal Campaign of last booking in meetings toolThis UTM parameter shows which marketing campaign (e.g. a specific email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
deal_engagements_last_meeting_booked_mediumTEXTDeal Medium of last booking in meetings toolThis UTM parameter shows which channel (e.g. email) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
deal_engagements_last_meeting_booked_sourceTEXTDeal Source of last booking in meetings toolThis UTM parameter shows which site (e.g. Twitter) referred an associated contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.hubspot
deal_hs_acvNUMERICDeal Annual contract valueThe annual contract value (ACV) of this deal.hubspot
deal_hs_analytics_sourceTEXTDeal Original Source TypeOriginal source for the contact with the earliest activity for this deal.hubspot
deal_hs_analytics_source_data_1TEXTDeal Original Source Data 1Additional information about the original source for the associated contact, or associated company if there is no contact, with the oldest value for the Time first seen property.hubspot
deal_hs_analytics_source_data_2TEXTDeal Original Source Data 2Additional information about the original source for the associated contact, or associated company if there is no contact, with the oldest value for the Time first seen property.hubspot
deal_hs_arrNUMERICDeal Annual recurring revenueThe annual recurring revenue (ARR) of this deal.hubspot
deal_hs_forecast_amountNUMERICDeal Forecast AmountThe forecasted deal value calculated by multiplying the forecast probability and deal amounthubspot
deal_hs_forecast_probabilityNUMERICDeal Forecast ProbabilityThe percent probability the deal will close, expressed as a decimal.hubspot
deal_hs_lastmodifieddateTIMESTAMPDeal Last Modified DateMost recent timestamp of any property update for this deal. This includes HubSpot internal properties, which can be visible or hidden. This property is updated automatically.hubspot
deal_hs_manual_forecast_categoryTEXTDeal Forecast categoryThe likelihood a deal will close. This property is used for manual forecasting your deals.hubspot
deal_hs_mrrNUMERICDeal Monthly recurring revenueThe monthly recurring revenue (MRR) of this deal.hubspot
deal_hs_next_stepTEXTDeal Next stepA short description of the next step for the dealhubspot
deal_hs_object_idNUMERICDealIDThe unique ID for this deal. This unique ID is automatically populated by HubSpot and cannot be changed.hubspot
deal_hs_priorityTEXTDeal Priorityhubspot
deal_hs_tcvNUMERICDeal Total contract valueThe total contract value (TCV) of this deal.hubspot
deal_hubspot_owner_assigneddateTIMESTAMPDeal Owner Assigned DateThe date the most recent deal owner was assigned to a deal. This is updated automatically by HubSpot.hubspot
deal_hubspot_owner_idTEXTDealownerThe owner of the dealhubspot
deal_hubspot_team_idTEXTDeal HubSpot TeamThe team of the owner of the deal.hubspot
deal_notes_last_contactedTIMESTAMPDealLast ContactedThe last time a call, sales email, or meeting was logged for this deal. This is set automatically by HubSpot based on user actions.hubspot
deal_notes_last_updatedTIMESTAMPDealLast Activity DateThe last time a note, call, email, meeting, or task was logged for a deal. This is set automatically by HubSpot based on user actions in the deal record.hubspot
deal_notes_next_activity_dateTIMESTAMPDealNext Activity DateThe date of the next upcoming activity for a deal. This property is set automatically by HubSpot based on user action. This includes logging a future call, sales email, or meeting using the Log feature, as well as creating a future task or scheduling a future meeting. This is updated automatically by HubSpot.hubspot
deal_num_associated_contactsNUMERICDeal Number of ContactsThe number of contacts associated with this deal. This property is set automatically by HubSpot.hubspot
deal_num_contacted_notesNUMERICDealNumber of times contactedThe number of times a call, email or meeting was logged for this dealhubspot
deal_num_notesNUMERICDeal Number of Sales ActivitiesThe total number of sales activities (notes, calls, emails, meetings, or tasks) logged for a deal. This is updated automatically by HubSpot.hubspot
deal_pipelineTEXTDeal PipelineThe pipeline the deal is in. This determines which stages are options for the deal.hubspot
firstnameTEXTFirst NameAlias for contact_firstnamehubspot
klaviyo
zoho
lastnameTEXTLast NameAlias for contact_lastnamehubspot
klaviyo
zoho
lifecyclestageTEXTLifecycle StageAlias for contact_lifecyclestagehubspot
pipeline_idTEXTPipeline IDPipeline IDhubspot
pipeline_nameTEXTPipeline NamePipeline namehubspot
pipeline_stage_created_atTIMESTAMPPipeline Stage Created DateThe timestamp that specifies when the stage was createdhubspot
pipeline_stage_display_orderNUMERICPipeline Stage Display Order NumberStage display order numberhubspot
pipeline_stage_idTEXTPipeline Stage IDStage IDhubspot
pipeline_stage_is_archivedBOOLEANPipeline Is Stage ArchivedIs stage archivedhubspot
pipeline_stage_is_closedBOOLEANPipeline Is ClosedIs deal closedhubspot
pipeline_stage_nameTEXTPipeline Stage NameStage namehubspot
pipeline_stage_probabilityTEXTPipeline ProbablityDeal probabilityhubspot
pipeline_stage_updated_atTIMESTAMPPipeline Stage Last Modified DateThe timestamp that specifies when the stage was modifiedhubspot
country_idTEXTCountry IDCountry IDidealo
audience_city_sizeNUMERICNumber of followers from a cityThe lifetime number of an Instagram profile followers from a cityinstagram
audience_country_nameTEXTAudience Country NameFollower's country codeinstagram
audience_country_sizeNUMERICNumber of followers from a countryThe lifetime number of an Instagram profile followers from a countryinstagram
audience_gender_age_nameTEXTGender/Age group nameGender/age group nameinstagram
audience_gender_age_sizeNUMERICNumber of followers of a gender/age groupThe lifetime number of an Instagram profile followers who belong to a gender/age groupinstagram
audience_locale_nameTEXTLocale nameFollower's locale name (language code + country code)instagram
audience_locale_sizeNUMERICNumber of followers for a localeThe lifetime number of an Instagram profile followers with a localeinstagram
biographyTEXTInstagram profile (account) biographyInstagram profile (account) biographyinstagram
carousel_album_engagementNUMERICCarousel album engagementTotal number of likes and comments on the carousel albuminstagram
carousel_album_impressionsNUMERICCarousel album impressionsTotal number of times the carousel album has been seeninstagram
carousel_album_reachNUMERICCarousel album reachTotal number of unique Instagram accounts that have seen the carousel albuminstagram
carousel_album_savedNUMERICCarousel album savedTotal number of unique accounts that have saved the carousel albuminstagram
carousel_album_video_viewsNUMERICCarousel album video viewsTotal number of unique Instagram accounts that have viewed video within the carousel album.instagram
email_contacts_1dNUMERICEmail contacts (1 day)Total number of taps on the email link in the Instagram user's profile within a dayinstagram
follower_count_1dNUMERICNew followers (1 day)Total number of new followers within a day. Not available on users with fewer than 100 followers.instagram
followers_countNUMERICProfile followersTotal number of unique accounts following this profileinstagram
follows_countNUMERICProfile followsTotal number of accounts this profile is followinginstagram
get_directions_clicks_1dNUMERICGet directions clicks (1 day)Total number of taps on the directions link in the Instagram user's profile within a day.instagram
impressions_1dNUMERICImpressions (1 day)Total number of times the Instagram user's Instagram Media have been viewed within a day. Does not include profile views.instagram
legacy_user_idTEXTLegacy Instagram user IDLegacy Instagram user IDinstagram
media_captionTEXTMedia captionCaption of the postinstagram
media_comments_countNUMERICComments countCount of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments.instagram
media_countNUMERICProfile media countTotal number of media for this profileinstagram
media_engagementNUMERICMedia engagementSum of like_count, comments_count and saved counts on the Instagram media objectinstagram
media_idTEXTMedia IDMedia object ID.instagram
media_impressionsNUMERICMedia impressionsTotal number of times the Instagram media object has been seeninstagram
media_is_comment_enabledTEXTMedia comments enabledWhether or not the comments are enabledinstagram
media_like_countNUMERICMedia Like CountCount of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments.instagram
media_permalinkTEXTMedia permalinkURL of the post on Instagraminstagram
media_product_typeTEXTMedia product typeSurface where the media is published. Can be AD, FEED, IGTV, or STORYinstagram
media_reachNUMERICMedia reachTotal number of unique Instagram accounts that have seen the Instagram media object.instagram
media_savedNUMERICMedia savedTotal number of unique Instagram accounts that have saved the Instagram media objectinstagram
media_shortcodeTEXTMedia shortcodeShortcode of the post on Instagraminstagram
media_thumbnail_urlTEXTVideo thumbnail URLURL of the video thumbnailinstagram
media_urlTEXTMedia URLURL of the media objectinstagram
media_video_titleTEXTIGTV video titleTitle of IGTV media objectinstagram
media_video_viewsNUMERICMedia video viewsTotal number of times the video Instagram Media has been seen. For album Instagram media, the number of times all videos within the album have been seen.instagram
phone_call_clicks_1dNUMERICPhone call clicks (1 day)Total number of taps on the call link in Instagram user's profile within a dayinstagram
profile_views_1dNUMERICProfile views (1 day)Total number of users who have viewed the Instagram user's profile within a dayinstagram
reach_1dNUMERICProfile reach (1 day)Total number of unique users who have viewed at least one of the Instagram user's Instagram Mediainstagram
story_exitsNUMERICStory exitsNumber of times someone exited the storyinstagram
story_idTEXTStory IDStory IDinstagram
story_impressionsNUMERICStory impressionsTotal number of times the story has been seeninstagram
story_permalinkTEXTPermanent URL to the media.Total number of taps to see this story's previous photo or videoinstagram
story_reachNUMERICStory reachTotal number of unique accounts that have seen the storyinstagram
story_repliesNUMERICStory repliesTotal number of replies to the storyinstagram
story_taps_backNUMERICStory taps backTotal number of taps to see this story's previous photo or videoinstagram
story_taps_forwardNUMERICStory taps forwardTotal number of taps to see this story's next photo or videoinstagram
text_message_clicks_1dNUMERICText message clicks (1 day)Total number of taps on the text message link in the Instagram user's profile within a dayinstagram
timestampTIMESTAMPMedia createdDate and time when media was addedinstagram
user_idTEXTInstagram user IDInstagram user IDinstagram
user_nameTEXTInstagram user name (alias)Alias for Instagram user nameinstagram
usernameTEXTInstagram user nameInstagram user nameinstagram
websiteTEXTLinked websiteLink to your website that is displayed on your Instagram profile pageinstagram
website_clicks_1dNUMERICLinked website clicks (1 day)Total number of taps on the website link in the Instagram user's profileinstagram
created_atTIMESTAMPCreated Date/TimeThe creation date/time of the contactintercom
klaviyo
twitter_organic
address1TEXTAddress Line 1The primary address line of the objectklaviyo
address2TEXTAddress Line 2The secondary address line of the objectklaviyo
click_rateNUMERICClick rateClick rate of e-mailsklaviyo
mailchimp
createdTEXTCreated atCampaign creation timeklaviyo
from_emailTEXTFrom E-mailFrom e-mailklaviyo
from_nameTEXTFrom NameFrom nameklaviyo
objectTEXTObject TypeThe type of the object (e.g. Person)klaviyo
open_rateNUMERICOpen rateOpen rate of E-mailsklaviyo
mailchimp
opensNUMERICOpensNumber of unique e-mail opensklaviyo
linkedin
organization_nameTEXTOrganization NameThe organization of the objectklaviyo
linkedin_organic
received_emailsNUMERICReceived e-mailsNumber of e-mails receivedklaviyo
sent_atTEXTSent atCampaign sent timeklaviyo
subjectTEXTSubjectCampaign subjectklaviyo
timezoneTEXTTime ZoneThe time zone of the objectklaviyo
zipTEXTZIP CodeThe zip code of the objectklaviyo
account_typeTEXTAccount typeAccount typelinkedin
salesforce
approximate_unique_impressionsNUMERICApproximate Unique ImpressionsThe approximate reach of the campaign. The number of unique member accounts with at least one impression.linkedin
average_frequencyNUMERICAverage frequencyAverage number of impressions seen by each member account exposed to at least one impressionlinkedin
campaign_accountTEXTCampaign AccountAccount where campaign is runninglinkedin
campaign_cost_typeTEXTCampaign Cost TypeCampaign cost typelinkedin
campaign_daily_budget_amountTEXTCampaign daily budget amountDaily Budget Amountlinkedin
campaign_group_backfilledBOOLEANCampaign Group BackfilledFlag that denotes whether the campaign group was created organically or to backfill existing campaigns. This is a read-only field set by the system.linkedin
campaign_group_idNUMERICCampaign Group IDTumerical identifier for the campaign group. This is a read-only field set by the system.linkedin
campaign_group_nameTEXTCampaign Group NameThe name of the campaign group used to make it easier to reference a campaign group and recall its purpose. The value of this field cannot exceed 100 characters.linkedin
campaign_group_run_scedule_end_timeNUMERICCampaign Group Run Scedule End TimeRepresents the exclusive (strictly less than) date when to stop running the associated campaigns under this campaign group. If this field is unset, it indicates an open range with no end date. This field is required if totalBudget is set.linkedin
campaign_group_run_scedule_start_timeNUMERICCampaign Group Run Scedule Start TimeRepresents the inclusive (greater than or equal to) date when to start running the associated campaigns under this campaign group. This field is required.linkedin
campaign_group_statusTEXTCampaign Group StatusStatus of campaign group.linkedin
campaign_group_total_budgetNUMERICCampaign Group Total BudgetMaximum amount to spend across all associated campaigns and creatives for duration of the campaign group.linkedin
campaign_total_budget_amountTEXTCampaign total budget amountTotal Budget Amountlinkedin
commentsNUMERICCommentsNumber of Commentslinkedin
completionsNUMERICCompletionsThe count of video ads that played 97-100% of the video.linkedin
conversionvalueinlocalcurrencyNUMERICConversion Value (Local Currency)Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.linkedin
cost_in_usdNUMERICShare cost in USDCampaign Cost in USDlinkedin
country_codeTEXTCountry CodeLocale of the campaignlinkedin
creative_creation_datetimeDATECreative Creation DatetimeCreative Creation Date and Timelinkedin
creative_last_modified_datetimeDATECreative Last Modified DatetimeCreative Last Modified Date and Timelinkedin
externalwebsiteconversionsNUMERICExternal Website ConversionsThe count of conversions indicated by pixel loads on an external advertiser website.linkedin
externalwebsitepostclickconversionsNUMERICExternal Website Post Click ConversionsThe count of post-click conversions indicated by pixel loads on an external advertiser website.linkedin
externalwebsitepostviewconversionsNUMERICExternal Website Post View ConversionsThe count of post-view conversions indicated by pixel loads on an external advertiser website.linkedin
followsNUMERICFollowsThe count of follows. Sponsored Updates only.linkedin
twitter
full_screen_playsNUMERICShare full screen playsNumber of Full Screen Playslinkedin
landing_page_clicksNUMERICShare landing page clicksNumber of Clicks to the Landing Pagelinkedin
landingpageclicksNUMERICLanding Page ClicksThe count of clicks which take the user to the creative landing page.linkedin
leadgenerationmailcontactinfosharesNUMERICLead Generation Mail Contact Info SharesThe number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only.linkedin
likesNUMERICLikesThe count of likes. Sponsored Updates only.linkedin
twitter
objective_typeTEXTObjective TypeCampaign Objective type values.linkedin
tiktok
oneclickleadformopensNUMERICOne Click Lead Form OpensThe count of times users opened the lead form for a One Click Lead Gen campaign.linkedin
oneclickleadsNUMERICOne Click LeadsThe count of leads generated through One Click Lead Gen.linkedin
optimization_target_typeTEXTOptimization Target TypeDetermines how this campaign is optimized for spending. If this is not set, there is no optimization.linkedin
other_engagementsNUMERICShare other engagementsNumber of Other Engagementslinkedin
quartile_1NUMERICVideo watches at 25%The count of video ads that played through the first quartile of the video.linkedin
snapchat
quartile_2NUMERICVideo watches at 50%The count of video ads that played through the midpoint of the video.linkedin
snapchat
quartile_3NUMERICVideo watches at 75%The count of video ads that played through the third quartile of the video.linkedin
snapchat
reactionsNUMERICShare reactionsNumber of Reactions by Campaignlinkedin
share_creation_datetimeDATEShare creation datetimePost Creation Date and Timelinkedin
share_idTEXTShare IDShare (Post) IDlinkedin
linkedin_organic
share_landing_pageTEXTShare landing pagePost landing pagelinkedin
share_last_modified_datetimeDATEShare last modified datetimePost Last Modification Date and Timelinkedin
share_textTEXTShare textPost Textlinkedin
linkedin_organic
share_titleTEXTShare titlePost Titlelinkedin
linkedin_organic
share_typeTEXTShare TypeShare/post media categorylinkedin
sharesNUMERICSharesThis is the count of "shares" for sponsored Shares.linkedin
targeting_exclude_agerangesTEXTTargeting Exclude Age RangeA segment of members who will be excluded from the advertising campaign's targeting by organization.linkedin
targeting_exclude_employersTEXTTargeting Exclude EmployersA segment of members who will be excluded from the advertising campaign's targeting by age rate.linkedin
targeting_exclude_groupsTEXTTargeting Exclude GroupsA segment of members who will be excluded from the advertising campaign's targeting by groups.linkedin
targeting_exclude_industriesTEXTTargeting Exclude IndustriesA segment of members who will be excluded from the advertising campaign's targeting by standardized industries.linkedin
targeting_exclude_interfacelocalesTEXTTargeting Exclude Interface LocalesA segment of members who will be excluded from the advertising campaign's targeting by interface locales.linkedin
targeting_exclude_jobfunctionsTEXTTargeting Exclude Job FunctionsA segment of members who will be excluded from the advertising campaign's targeting by standardized job functions.linkedin
targeting_exclude_locationsTEXTTargeting Exclude LocationsA segment of members who will be excluded from the advertising campaign's targeting by locations.linkedin
targeting_exclude_senioritiesTEXTTargeting Exclude SenioritiesA segment of members who will be excluded from the advertising campaign's targeting by standardized seniorities.linkedin
targeting_exclude_titlesTEXTTargeting Exclude TitlesA segment of members who will be excluded from the advertising campaign's targeting by standardized titles.linkedin
targeting_include_agerangesTEXTTargeting Include Age RangeA segment of members who will be included in the advertising campaign's targeting by organization.linkedin
targeting_include_employersTEXTTargeting Include EmployersA segment of members who will be included in the advertising campaign's targeting by age rate.linkedin
targeting_include_groupsTEXTTargeting Include GroupsA segment of members who will be included in the advertising campaign's targeting by groups.linkedin
targeting_include_industriesTEXTTargeting Include IndustriesA segment of members who will be included in the advertising campaign's targeting by standardized industries.linkedin
targeting_include_interfacelocalesTEXTTargeting Include Interface LocalesA segment of members who will be included in the advertising campaign's targeting by interface locales.linkedin
targeting_include_jobfunctionsTEXTTargeting Include Job FunctionsA segment of members who will be included in the advertising campaign's targeting by standardized job functions.linkedin
targeting_include_locationsTEXTTargeting Include LocationsA segment of members who will be included in the advertising campaign's targeting by locations.linkedin
targeting_include_senioritiesTEXTTargeting Include SenioritiesA segment of members who will be included in the advertising campaign's targeting by standardized seniorities.linkedin
targeting_include_titlesTEXTTargeting Include TitlesA segment of members who will be included in the advertising campaign's targeting by standardized titles.linkedin
total_engagementsNUMERICShare total engagementsNumber of total Engagementslinkedin
video_completionsNUMERICVideo CompletionsThe count of video ads that played 97-100% of the video.linkedin
video_viewed_25pcntNUMERICVideo watches at 25% (Duplicate)The count of video ads that played through the first quartile of the video. (Duplicate)linkedin
video_viewed_50pcntNUMERICVideo watches at 50% (Duplicate)The count of video ads that played through the midpoint of the video. (Duplicate)linkedin
video_viewed_75pcntNUMERICVideo watches at 75% (Duplicate)The count of video ads that played through the third quartile of the video. (Duplicate)linkedin
viral_clicksNUMERICShare viral clicksNumber of Viral Clicks Aggregated by Campaignlinkedin
viral_commentsNUMERICShare viral commentsNumber of Viral Comments by Campaignlinkedin
viral_conversionsNUMERICViral External Website ConversionsThe count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.linkedin
viral_followsNUMERICShare viral followsNumber of Viral Follows by Campaignlinkedin
viral_full_screen_playsNUMERICShare viral full screen playsNumber of Viral Full Screen Playslinkedin
viral_impressionsNUMERICShare viral impressoinsNumber of Viral Impressions Aggregated by Campaignlinkedin
viral_landing_page_clicksNUMERICShare viral landing page clicksNumber of Viral Clicks to the Landing Pagelinkedin
viral_likesNUMERICShare viral likesNumber of Viral Likes by Campaignlinkedin
viral_reactionsNUMERICShare viral reactionsNumber of Viral Reactoins by Campaignlinkedin
viral_sharesNUMERICShare viral sharesNumber of Viral Shares by Sharelinkedin
viral_total_engagementsNUMERICShare viral total engagementsViral Total Engagementslinkedin
viral_video_completionsNUMERICShare viral video completionsNumber of Viral Video Views to 100%linkedin
viral_video_startsNUMERICShare viral video startsNumber of Viral Video Startslinkedin
viral_video_viewed_25pcntNUMERICShare viral video viewed 25pcntNumber of Viral Video Views to 25%linkedin
viral_video_viewed_50pcntNUMERICShare viral video viewed 50pcntNumber of Viral Video Views to 50%linkedin
viral_video_viewed_75pcntNUMERICShare viral video viewed 75pcntNumber of Viral Video Views to 75%linkedin
viral_video_viewsNUMERICShare viral video viewsNumber of Viral Video Viewslinkedin
viralexternalwebsiteconversionsNUMERICViral External Website Conversions (Duplicate)The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.linkedin
viralexternalwebsitepostclickconversionsNUMERICViral External Website Post Click ConversionsThe count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.linkedin
viralexternalwebsitepostviewconversionsNUMERICViral External Website Post View ConversionsThe count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.linkedin
viraloneclickleadsNUMERICViral One Click LeadsThe count of leads generated through One Click Lead Gen from viral impressions for this activity.linkedin
about_page_viewsNUMERICAbout Page ViewsAbout page viewslinkedin_organic
about_unique_page_viewsNUMERICAbout Unique Page ViewsAbout unique page viewslinkedin_organic
all_desktop_page_viewsNUMERICAll Desktop Page ViewsAll desktop page viewslinkedin_organic
all_desktop_unique_page_viewsNUMERICAll Desktop Unique Page ViewsAll desktop unique page viewslinkedin_organic
all_mobile_page_viewsNUMERICAll Mobile Page ViewsAll mobile page viewslinkedin_organic
all_mobile_unique_page_viewsNUMERICAll Mobile Unique Page ViewsAll mobile unique page viewslinkedin_organic
all_page_viewsNUMERICAll Page ViewsAll page viewslinkedin_organic
all_unique_page_viewsNUMERICAll Unique Page ViewsAll unique page viewslinkedin_organic
careers_page_banner_promo_clicksNUMERICCareers Page Banner Promo ClicksCareers page banner promo clickslinkedin_organic
careers_page_employees_clicksNUMERICCareers Page Employees ClicksCareers page employees clickslinkedin_organic
careers_page_jobs_clicksNUMERICCareers Page Jobs ClicksCareers careers page jobs clickslinkedin_organic
careers_page_promo_links_clicksNUMERICCareers Page Promo Links ClicksCareers page promo links clickslinkedin_organic
careers_page_viewsNUMERICCareers Page ViewsCareers page viewslinkedin_organic
careers_unique_page_viewsNUMERICCareers Unique Page ViewsCareers unique page viewslinkedin_organic
desktop_about_page_viewsNUMERICDesktop About Page ViewsDesktop about page viewslinkedin_organic
desktop_about_unique_page_viewsNUMERICDesktop About Unique Page ViewsDesktop about unique page viewslinkedin_organic
desktop_careers_page_viewsNUMERICDesktop Careers Page ViewsDesktop careers page viewslinkedin_organic
desktop_careers_unique_page_viewsNUMERICDesktop Careers Unique Page ViewsDesktop careers unique page viewslinkedin_organic
desktop_custom_button_click_countsNUMERICDesktop Custom Button Click CountsDesktop custom button click countslinkedin_organic
desktop_insights_page_viewsNUMERICDesktop Insights Page ViewsDesktop insights page viewslinkedin_organic
desktop_insights_unique_page_viewsNUMERICDesktop Insights Unique Page ViewsDesktop insights unique page viewslinkedin_organic
desktop_jobs_page_viewsNUMERICDesktop Jobs Page ViewsDesktop jobs page viewslinkedin_organic
desktop_jobs_unique_page_viewsNUMERICDesktop Jobs Unique Page ViewsDesktop jobs unique page viewslinkedin_organic
desktop_life_at_page_viewsNUMERICDesktop Life At Page ViewsDesktop life at page viewslinkedin_organic
desktop_life_at_unique_page_viewsNUMERICDesktop Life At Unique Page ViewsDesktop life at unique page viewslinkedin_organic
desktop_overview_page_viewsNUMERICDesktop Overview Page ViewsDesktop overview page viewslinkedin_organic
desktop_overview_unique_page_viewsNUMERICDesktop Overview Unique Page ViewsDesktop overview unique page viewslinkedin_organic
desktop_people_page_viewsNUMERICDesktop People Page ViewsDesktop people page viewslinkedin_organic
desktop_people_unique_page_viewsNUMERICDesktop People Unique Page ViewsDesktop people unique page viewslinkedin_organic
desktop_products_page_viewsNUMERICDesktop Products Page ViewsDesktop products page viewslinkedin_organic
desktop_products_unique_page_viewsNUMERICDesktop Products Unique Page ViewsDesktop products unique page viewslinkedin_organic
insights_page_viewsNUMERICInsights Page ViewsInsights page viewslinkedin_organic
insights_unique_page_viewsNUMERICInsights Unique Page ViewsInsights unique page viewslinkedin_organic
jobs_page_viewsNUMERICJobs Page ViewsJobs page viewslinkedin_organic
jobs_unique_page_viewsNUMERICJobs Unique Page ViewsJobs unique page viewslinkedin_organic
life_at_page_viewsNUMERICLife At Page ViewsLife at page viewslinkedin_organic
life_at_unique_page_viewsNUMERICLife At Unique Page ViewsLife at unique page viewslinkedin_organic
mobile_about_page_viewsNUMERICMobile About Page ViewsMobile about page viewslinkedin_organic
mobile_about_unique_page_viewsNUMERICMobile About Unique Page ViewsMobile about unique page viewslinkedin_organic
mobile_careers_page_employees_clicksNUMERICMobile Careers Page Employees ClicksMobile careers page employees clickslinkedin_organic
mobile_careers_page_jobs_clicksNUMERICMobile Careers Page Jobs ClicksMobile careers page jobs clickslinkedin_organic
mobile_careers_page_promo_links_clicksNUMERICMobile Careers Page Promo Links ClicksMobile careers page promo links clickslinkedin_organic
mobile_careers_page_viewsNUMERICMobile Careers Page ViewsMobile careers page viewslinkedin_organic
mobile_careers_unique_page_viewsNUMERICMobile Careers Unique Page ViewsMobile careers unique page viewslinkedin_organic
mobile_custom_button_click_countsNUMERICMobile Custom Button Click CountsMobile custom button clickslinkedin_organic
mobile_insights_page_viewsNUMERICMobile Insights Page ViewsMobile insights page viewslinkedin_organic
mobile_insights_unique_page_viewsNUMERICMobile Insights Unique Page ViewsMobile insights unique page viewslinkedin_organic
mobile_jobs_page_viewsNUMERICMobile Jobs Page ViewsMobile jobs page viewslinkedin_organic
mobile_jobs_unique_page_viewsNUMERICMobile Jobs Unique Page ViewsMobile jobs unique page viewslinkedin_organic
mobile_life_at_page_viewsNUMERICMobile Life At Page ViewsMobile life at page viewslinkedin_organic
mobile_life_at_unique_page_viewsNUMERICMobile Life At Unique Page ViewsMobile life at unique page viewslinkedin_organic
mobile_overview_page_viewsNUMERICMobile Overview Page ViewsMobile overview page viewslinkedin_organic
mobile_overview_unique_page_viewsNUMERICMobile Overview Unique Page ViewsMobile overview unique page viewslinkedin_organic
mobile_people_page_viewsNUMERICMobile People Page ViewsMobile people page viewslinkedin_organic
mobile_people_unique_page_viewsNUMERICMobile People Unique Page ViewsMobile people unique page viewslinkedin_organic
mobile_products_page_viewsNUMERICMobile Products Page ViewsMobile products page viewslinkedin_organic
mobile_products_unique_page_viewsNUMERICMobile Products Unique Page ViewsMobile products unique page viewslinkedin_organic
organization_descriptionTEXTOrganization DescriptionThe locale-specific description of the entity.linkedin_organic
organization_follower_countNUMERICOrganization Follower CountNumber of followers of the organizationlinkedin_organic
organization_idTEXTOrganizationThe organization identifier.linkedin_organic
organization_primary_typeTEXTOrganization Primary TypeType of primary organization being used in the lookup. Possible values - NONE,SCHOOL,BRANDlinkedin_organic
organization_statusTEXTOrganization StatusStatus of the organization, such as operating or out of business.linkedin_organic
organization_vanity_nameTEXTOrganization Vanity NameEntity's unique name used in URLs.linkedin_organic
organization_websiteTEXTOrganization WebsiteThe locale-specific website of the entity.linkedin_organic
overview_page_viewsNUMERICOverview Page ViewsOverview page viewslinkedin_organic
overview_unique_page_viewsNUMERICOverview Unique Page ViewsOverview unique page viewslinkedin_organic
people_page_viewsNUMERICPeople Page ViewsPeople page viewslinkedin_organic
people_unique_page_viewsNUMERICPeople Unique Page ViewsPeople unique page viewslinkedin_organic
products_page_viewsNUMERICProducts Page ViewsProducts page viewslinkedin_organic
products_unique_page_viewsNUMERICProducts Unique Page ViewsProducts unique page viewslinkedin_organic
share_activityTEXTShare ActivityURN of the activity associated with this share. Activities act as a wrapper around shares and articles to represent content in the LinkedIn feed.linkedin_organic
share_audience_type_all_followersBOOLEANShare Audience Type All FollowersMake share visible to everyone, even guests on LinkedIn (default="true")linkedin_organic
share_change_actorTEXTShare Change ActorThe entity authorized the change.linkedin_organic
share_clicks_countNUMERICShare Clicks CountNumber of clicks (per day).linkedin_organic
share_comment_countNUMERICShare Comment CountNumber of comments (per day).linkedin_organic
share_comment_mentions_countNUMERICShare Comment Mentions CountNumber of mentions of the organizational entity in a comment across LinkedIn. The field does not have a value when individual share statistics are requested.linkedin_organic
share_comment_stateNUMERICShare Comment StateThe state of thread comments.linkedin_organic
share_countNUMERICShare CountNumber of shares.linkedin_organic
share_created_timeDATEShare Created TimeWhen the event created.linkedin_organic
share_descriptionTEXTShare DescriptionContent description. This field is displayed to a small percentage of members on the mobile web version of the site. It is not displayed on the desktop site or native mobile apps. Maximum of 256 characters.linkedin_organic
share_editedBOOLEANShare EditedA flag that indicates if this share was edited by a member.linkedin_organic
share_engagementNUMERICShare EngagementNumber of organic clicks, likes, comments, and shares over impressions.linkedin_organic
share_entityTEXTShare EntityURN of the content being shared. Typical URN format is urn:li:digitalmediaAsset:C551DAQFRc4PDJV0OBg or urn:li:richMediaSummary:{id} (deprecated).linkedin_organic
share_impression_countNUMERICShare Impression CountNumber of impressions.linkedin_organic
share_last_modified_actorTEXTShare Last Modified ActorThe entity authorized the last change.linkedin_organic
share_last_modified_timeDATEShare Last Modified TimeWhen the event last time modified.linkedin_organic
share_like_countNUMERICShare Like CountNumber of likes. This field can become negative when members who liked a sponsored share later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic.linkedin_organic
share_media_categoryTEXTShare Media CategoryThe type of media represented by contentEntities.linkedin_organic
share_mention_countNUMERICShare Mention CountNumber of mentions of the organizational entity in a share across LinkedIn. The field does not have a value when individual share statistics are requested.linkedin_organic
share_ownerTEXTShare OwnerOwner of the share.linkedin_organic
share_target_functionsNUMERICShare Target FunctionsRestrict share to specific functions. Not applicable to member shares.linkedin_organic
share_target_geolocationsNUMERICShare Target GeoLocationsRestrict share to specific geoLocations. Not applicable to member shares. Supported URN types - countryGroup, country, state, and region.linkedin_organic
share_target_industriesNUMERICShare Target IndustriesRestrict share to specific industries. Not applicable to member shares.linkedin_organic
share_target_interface_localesNUMERICShare Target Interface LocalesRestrict share to specific user locales. Not applicable to member shares.linkedin_organic
share_target_locationsNUMERICShare Target LocationsRestrict share to specific locations. Not applicable to member shares. Supported URN types - countryGroup, country, state, and region.linkedin_organic
share_target_senioritiesNUMERICShare Target SenioritiesRestrict share to specific seniorities. Not applicable to member shares.linkedin_organic
share_total_comment_countNUMERICShare Total Comment CountTotal number of comments (including replies).linkedin_organic
share_total_reaction_appreciation_countNUMERICShare Total Reactions AppreciationTotal number of appreciation reactions.linkedin_organic
share_total_reaction_empathy_countNUMERICShare Total Reactions EmpathyTotal number of empathy reactions.linkedin_organic
share_total_reaction_interest_countNUMERICShare Total Reactions InterestTotal number of reactions interest.linkedin_organic
share_total_reaction_like_countNUMERICShare Total Reactions LikeTotal number of reactions like.linkedin_organic
share_total_reaction_maybe_countNUMERICShare Total Reactions MaybeTotal number of reactions maybe.linkedin_organic
share_total_reaction_praise_countNUMERICShare Total Reactions PraiseTotal number of reactions praise.linkedin_organic
share_total_toplevel_comment_countNUMERICShare Total Comment Top Level CountTotal number of comments (excluding replies).linkedin_organic
share_unique_impressions_countNUMERICShare Unique Impressions CountNumber of unique impressions.linkedin_organic
share_urlTEXTShare URLURL of the content being shared.linkedin_organic
ugc_post_idTEXTUGC Post IDUnique UGC post IDlinkedin_organic
abuse_reportsNUMERICAbuse ReportsThe number of abuse reports generated for this campaign.mailchimp
campaign_titleTEXTCampaign TitleThe title of the campaign.mailchimp
clicks_totalNUMERICClicks TotalThe total number of clicks for the campaign.mailchimp
emails_sentNUMERICEmails SentThe total number of emails sent for this campaign.mailchimp
forwards_countNUMERICForward CountHow many times the campaign has been forwarded.mailchimp
forwards_opensNUMERICForwards OpensHow many times the forwarded campaign has been opened.mailchimp
last_clickDATELast ClickThe date and time of the last recorded click for the campaign in ISO 8601 format.mailchimp
last_openDATELast OpenThe date and time of the last recorded open in ISO 8601 format.mailchimp
list_idNUMERICList IDThe unique list id.mailchimp
list_is_activeTEXTList Is ActiveThe status of the list used, namely if it's deleted or disabled.mailchimp
list_nameTEXTList NameThe name of the list.mailchimp
opens_totalNUMERICOpens TotalThe total number of opens for a campaign.mailchimp
preview_textTEXTPreview TextThe preview text for the campaign.mailchimp
rss_last_sendDATERSS Last SendFor RSS campaigns, the date and time of the last send in ISO 8601 format.mailchimp
send_timeDATESend TimeThe date and time a campaign was sent in ISO 8601 format.mailchimp
subject_lineTEXTSubject LineThe subject line for the campaign.mailchimp
unique_opensNUMERICUnique OpensThe total number of unique opens.mailchimp
unique_subscriber_clicksNUMERICUnique Subscriber ClicksThe total number of subscribers who clicked on a campaign.mailchimp
unsubscribedNUMERICUnsubscribedThe total number of unsubscribed members for this campaign.mailchimp
url_campaign_idTEXTUrl Campaign IdThe campaign id.mailchimp
url_click_percentageNUMERICUrl Click PercentageThe percentage of total clicks a link generated for a campaign.mailchimp
url_idTEXTUrl IdThe unique id for the link.mailchimp
url_last_clickDATEUrl Last ClickThe date and time for the last recorded click for a link in ISO 8601 format.mailchimp
url_total_clicksNUMERICUrl Total ClicksThe number of total clicks for a link.mailchimp
url_unique_click_percentageNUMERICUrl Unique Click PercentageThe percentage of unique clicks a link generated for a campaign.mailchimp
url_unique_clicksNUMERICUrl Unique ClicksNumber of unique clicks for a link.mailchimp
average_valueNUMERICAverage ValueThe average amount of money reported for conversions from clicks: sum_value / conversionsoutbrain
ecpcNUMERICEffective Cost Per ClickThe effective (calculated) average CPC (Cost Per Click): spend / clicksoutbrain
rtbhouse
sum_valueNUMERICSum ValueThe total amount of money reported for conversions from clicksoutbrain
total_average_valueNUMERICTotal Average ValueThe average amount of money reported for all conversions: total_sum_value / total_conversionsoutbrain
total_cpaNUMERICTotal Cost Per AcquisitionThe average CPA (Cost Per Acquisition) for all conversions: spend / total_conversionsoutbrain
total_roasNUMERICTotal Return on Ad SpendTotal conversion value attributed to clicks or views, divided by spend: total_sum_value / spendoutbrain
total_sum_valueNUMERICTotal Sum ValueThe total amount of money reported for all conversionsoutbrain
view_average_valueNUMERICView Average ValueThe average amount of money reported for view-through conversions: view_sum_value / view_conversionsoutbrain
view_conversion_rateNUMERICView-Through Conversion RateThe average rate of view-through conversions per viewable impression (percentage)outbrain
view_conversionsNUMERICView-Through ConversionsThe number of view-through conversionsoutbrain
view_sum_valueNUMERICView Sum ValueThe total amount of money reported for view-through conversionsoutbrain
clickthroughNUMERICPin clicksThe total number of clicks on your Pin to content on or off of Pinterest (paid and earned)pinterest
clickthrough_earnedNUMERICEarned Pin clicksTotal number of Pin clicks from ads saved to another person's boardpinterest
clickthrough_paidNUMERICPaid Pin clicksThe total number of clicks on your Pin to content on or off of Pinterestpinterest
engagement_earnedNUMERICEarned engagementsEarned actions from ads saved to boardspinterest
engagement_paidNUMERICPaid engagementsPaid actions taken as a result of your adspinterest
impressions_earnedNUMERICEarned impressionsTotal number of times your ad was viewed after being saved to another person's boardpinterest
impressions_paidNUMERICPaid impressionsThe number of times your ad was seenpinterest
outbound_clicksNUMERICOutbound clicksThe total number of clicks to the destination URL associated with your ad (paid and earned)pinterest
outbound_clicks_earnedNUMERICEarned outbound clicksThe total number of clicks to the destination URL associated with your ad saved to another person's boardpinterest
outbound_clicks_paidNUMERICPaid outbound clicksThe total number of clicks to the destination URL associated with your adpinterest
pin_promotion_idTEXTPin Promotion IDYour ad ID.pinterest
pin_promotion_nameTEXTAd nameName of your adpinterest
pin_promotion_statusTEXTAd StatusAd status ('ACTIVE', 'OTHER', 'PAUSED')pinterest
total_add_to_cartNUMERICConversions (Add to cart)Total number of add to cart events resulting from interactions with your adpinterest
total_add_to_cart_valueNUMERICConversion value (Add to cart)Total value of add to cart events resulting from interactions with your ad, in account currencypinterest
total_checkoutNUMERICConversions (Checkout)Total number of checkout events resulting from interactions with your adpinterest
total_checkout_valueNUMERICConversion value (Checkout)Total value of checkout events resulting from interactions with your ad, in account currencypinterest
total_click_add_to_cartNUMERICClick-through conversions (Add to cart)The number of add to cart events resulting from clicks on your adpinterest
total_click_add_to_cart_valueNUMERICClick-through conversion value (Add to cart)Total value of add to cart events resulting from clicks on your ad, in account currencypinterest
total_click_checkoutNUMERICClick-through conversions (Checkout)The number of checkout events resulting from clicks on your adpinterest
total_click_checkout_valueNUMERICClick-through conversion value (Checkout)Total value of checkout events resulting from clicks on your ad, in account currencypinterest
total_click_customNUMERICClick-through conversions (Custom)The number of custom events resulting from clicks on your adpinterest
total_click_custom_valueNUMERICClick-through conversion value (Custom)Total value of custom events resulting from clicks on your ad, in account currencypinterest
total_click_leadNUMERICClick-through conversions (Lead)The number of lead events resulting from clicks on your adpinterest
total_click_lead_valueNUMERICClick-through conversion value (Lead)Total value of lead events resulting from clicks on your ad, in account currencypinterest
total_click_page_visitNUMERICClick-through conversions (Page visit)The number of page visit events resulting from clicks on your adpinterest
total_click_page_visit_valueNUMERICClick-through conversion value (Page visit)Total value of page visit events resulting from clicks on your ad, in account currencypinterest
total_click_searchNUMERICClick-through conversions (Website search)The number of website search events resulting from clicks on your adpinterest
total_click_search_valueNUMERICClick-through conversion value (Website search)Total value of website search events resulting from clicks on your ad, in account currencypinterest
total_click_signupNUMERICClick-through conversions (Signup)The number of signup events resulting from clicks on your adpinterest
total_click_signup_valueNUMERICClick-through conversion value (Signup)Total value of signup events resulting from clicks on your ad, in account currencypinterest
total_click_view_categoryNUMERICClick-through conversions (Category view)The number of category view events resulting from clicks on your adpinterest
total_click_view_category_valueNUMERICClick-through conversion value (Category view)Total value of category view events resulting from clicks on your ad, in account currencypinterest
total_click_watch_videoNUMERICClick-through conversions (Watch video)The number of watch video events resulting from clicks on your adpinterest
total_click_watch_video_valueNUMERICClick-through conversion value (Watch video)Total value of watch video events resulting from clicks on your ad, in account currencypinterest
total_conversions_valueNUMERICTotal conversion valueThe value from web conversions from your promoted Pins, including both first-order and downstream, in account currencypinterest
total_customNUMERICConversions (Custom)Total number of custom events resulting from interactions with your adpinterest
total_custom_valueNUMERICConversion value (Custom)Total value of custom events resulting from interactions with your ad, in account currencypinterest
total_engagementNUMERICTotal engagementsThe total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary savespinterest
total_engagement_add_to_cartNUMERICEngagement conversions (Add to cart)Total number of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_add_to_cart_valueNUMERICEngagement value (Add to cart)Total value of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_checkoutNUMERICEngagement conversions (Checkout)Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_checkout_valueNUMERICEngagement value (Checkout)Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_customNUMERICEngagement conversions (Custom)Total number of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_custom_valueNUMERICEngagement value (Custom)Total value of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_leadNUMERICEngagement conversions (Lead)Total number of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_lead_valueNUMERICEngagement value (Lead)Total value of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_page_visitNUMERICEngagement conversions (Page visit)Total number of page visit events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_page_visit_valueNUMERICEngagement value (Page visit)Total value of page visit events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_searchNUMERICEngagement conversions (Website search)Total number of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_search_valueNUMERICEngagement value (Website search)Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_signupNUMERICEngagement conversions (Signup)Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_signup_valueNUMERICEngagement value (Signup)Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_view_categoryNUMERICEngagement conversions (Category view)Total number of category view events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_view_category_valueNUMERICEngagement value (Category view)Total value of category view events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_watch_videoNUMERICEngagement conversions (Watch video)Total number of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_engagement_watch_video_valueNUMERICEngagement value (Watch video)Total value of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.pinterest
total_leadNUMERICConversions (Lead)Total number of lead events resulting from interactions with your adpinterest
total_lead_valueNUMERICConversion value (Lead)Total value of lead events resulting from interactions with your ad, in account currencypinterest
total_page_visitNUMERICConversions (Page visit)Total number of page visit events resulting from interactions with your adpinterest
total_page_visit_valueNUMERICConversion value (Page visit)Total value of page visit events resulting from interactions with your ad, in account currencypinterest
total_searchNUMERICConversions (Website search)Total number of website search events resulting from interactions with your adpinterest
total_search_valueNUMERICConversion value (Website search)Total value of website search events resulting from interactions with your ad, in account currencypinterest
total_signupNUMERICConversions (Signup)Total number of signup events resulting from interactions with your adpinterest
total_signup_valueNUMERICConversion value (Signup)Total value of signup events resulting from interactions with your ad, in account currencypinterest
total_video_75_combinedNUMERICTotal video played at 75%Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned)pinterest
total_video_p0_combinedNUMERICTotal video startsTotal number of times your video ad started playing (paid and earned)pinterest
total_video_p100_completeNUMERICTotal video played at 100%Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned)pinterest
total_video_p25_combinedNUMERICTotal video played at 25%Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned)pinterest
total_video_p50_combinedNUMERICTotal video played at 50%Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned)pinterest
total_video_p95_combinedNUMERICTotal video played at 95%Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned)pinterest
total_view_add_to_cartNUMERICView-through conversions (Add to cart)Total number of add to cart events resulting from views of your adpinterest
total_view_add_to_cart_valueNUMERICView-through conversion value (Add to cart)Total value of add to cart events resulting from views of your ad, in account currencypinterest
total_view_categoryNUMERICConversions (Category view)Total number of category view events resulting from interactions with your adpinterest
total_view_category_valueNUMERICConversion value (Category view)Total value of category view events resulting from interactions with your ad, in account currencypinterest
total_view_checkoutNUMERICView-through conversions (Checkout)Total number of checkout events resulting from views of your adpinterest
total_view_checkout_valueNUMERICView-through conversion value (Checkout)Total value of checkout events resulting from views of your ad, in account currencypinterest
total_view_customNUMERICView-through conversions (Custom)Total number of custom events resulting from views of your adpinterest
total_view_custom_valueNUMERICView-through conversion value (Custom)Total value of custom events resulting from views of your ad, in account currencypinterest
total_view_leadNUMERICView-through conversions (Lead)Total number of lead events resulting from views of your adpinterest
total_view_lead_valueNUMERICView-through conversion value (Lead)Total value of lead events resulting from views of your ad, in account currencypinterest
total_view_page_visitNUMERICView-through conversions (Page visit)Total number of page visit events resulting from views of your adpinterest
total_view_page_visit_valueNUMERICView-through conversion value (Page visit)Total value of page visit events resulting from views of your ad, in account currencypinterest
total_view_searchNUMERICView-through conversions (Website search)Total number of website search events resulting from views of your adpinterest
total_view_search_valueNUMERICView-through conversion value (Website search)Total value of website search events resulting from views of your ad, in account currencypinterest
total_view_signupNUMERICView-through conversions (Signup)Total number of signup events resulting from views of your adpinterest
total_view_signup_valueNUMERICView-through conversion value (Signup)Total value of signup events resulting from views of your ad, in account currencypinterest
total_view_view_categoryNUMERICView-through conversions (Category view)Total number of category view events resulting from views of your adpinterest
total_view_view_category_valueNUMERICView-through conversion value (Category view)Total value of category view events resulting from views of your ad, in account currencypinterest
total_view_watch_videoNUMERICView-through conversions (Watch video)Total number of watch video events resulting from views of your adpinterest
total_view_watch_video_valueNUMERICView-through conversion value (Watch video)Total value of watch video events resulting from views of your ad, in account currencypinterest
total_watch_videoNUMERICConversions (Watch video)Total number of watch video events resulting from interactions with your adpinterest
total_watch_video_valueNUMERICConversion value (Watch video)Total value of watch video events resulting from interactions with your ad, in account currencypinterest
video_p0_combined_earnedNUMERICEarned video startsTotal number of times your video ad started playing after it was saved to another person's boardpinterest
video_p0_combined_paidNUMERICPaid video startsNumber of times your video ad started playingpinterest
video_p100_complete_earnedNUMERICEarned video played at 100%Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this pointpinterest
video_p100_complete_paidNUMERICPaid video played at 100%Number of times your video ad reached 100% of its length, including views that skipped ahead to this pointpinterest
video_p25_combined_earnedNUMERICEarned video played at 25%Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this pointpinterest
video_p25_combined_paidNUMERICPaid video played at 25%Number of times your video ad reached 25% of its length, including views that skipped ahead to this pointpinterest
video_p50_combined_earnedNUMERICEarned video played at 50%Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this pointpinterest
video_p50_combined_paidNUMERICPaid video played at 50%Number of times your video ad reached 50% of its length, including views that skipped ahead to this pointpinterest
video_p75_combined_earnedNUMERICEarned video played at 75%Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this pointpinterest
video_p75_combined_paidNUMERICPaid video played at 75%Number of times your video ad reached 75% of its length, including views that skipped ahead to this pointpinterest
video_p95_combined_earnedNUMERICEarned video played at 95%Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this pointpinterest
video_p95_combined_paidNUMERICPaid video played at 95%Number of times your video ad reached 95% of its length, including views that skipped ahead to this pointpinterest
conversion_countNUMERICConversion CountThe Conversion Countrtbhouse
ecpaNUMERICECPAThe ECPArtbhouse
ecpmNUMERICECPMThe ECPMrtbhouse
ecpsNUMERICECPSThe ECPSrtbhouse
ecpvNUMERICECPVThe ECPVrtbhouse
subcampaignTEXTSubcampaignSubcampaignrtbhouse
subcampaign_idTEXTSubcampaign IdSubcampaign idrtbhouse
vcrNUMERICVCRThe VCRrtbhouse
video_complete_viewsNUMERICVideo Complete ViewsThe Video Complete Viewsrtbhouse
viewabilityNUMERICViewabilityThe Viewabilityrtbhouse
account_account_sourceTEXTAccount SourceAccount Sourcesalesforce
account_annual_revenueNUMERICAccount Annual RevenueAccount Annual Revenuesalesforce
account_billing_addressTEXTAccount Billing AddressAccount Billing Addresssalesforce
account_billing_cityTEXTAccount Billing CityAccount Billing Citysalesforce
account_billing_countryTEXTAccount Billing CountryAccount Billing Countrysalesforce
account_billing_geocode_accuracyTEXTAccount Billing Geocode AccuracyAccount Billing Geocode Accuracysalesforce
account_billing_latitudeNUMERICAccount Billing LatitudeAccount Billing Latitudesalesforce
account_billing_longitudeNUMERICAccount Billing LongitudeAccount Billing Longitudesalesforce
account_billing_postal_codeTEXTAccount Billing Zip/Postal CodeAccount Billing Zip/Postal Codesalesforce
account_billing_stateTEXTAccount Billing State/ProvinceAccount Billing State/Provincesalesforce
account_billing_streetTEXTAccount Billing StreetAccount Billing Streetsalesforce
account_created_by_idTEXTAccount Created By IDAccount Created By IDsalesforce
account_created_dateDATEAccount Created DateAccount Created datesalesforce
account_descriptionTEXTAccount DescriptionAccount Descriptionsalesforce
account_faxTEXTAccount FaxAccount Faxsalesforce
account_industryTEXTAccount IndustryAccount Industrysalesforce
account_is_deletedBOOLEANAccount DeletedAccount Deletedsalesforce
account_jigsawTEXTAccount Data.com KeyAccount Data.com Keysalesforce
account_jigsaw_company_idTEXTAccount Jigsaw Company IDAccount Jigsaw Company IDsalesforce
account_last_activity_dateTEXTAccount Last ActivityAccount Last Activitysalesforce
account_last_modified_by_idTEXTAccount Last Modified By IDAccount Last Modified By IDsalesforce
account_last_modified_dateDATEAccount Last Modified DateAccount Last Modified datesalesforce
account_last_referenced_dateDATEAccount Last Referenced DateAccount Last Referenced datesalesforce
account_last_viewed_dateDATEAccount Last Viewed DateAccount Last Viewed datesalesforce
account_master_record_idTEXTAccount Master Record IDAccount Master Record IDsalesforce
account_number_of_employeesNUMERICAccount EmployeesAccount Employeessalesforce
account_operating_hours_idTEXTAccount Operating Hour IDAccount Operating Hour IDsalesforce
account_owner_idTEXTAccount Owner IDAccount Owner IDsalesforce
account_parent_idTEXTAccount Parent Account IDAccount Parent Account IDsalesforce
account_phoneTEXTAccount PhoneAccount Phonesalesforce
account_photo_urlTEXTAccount Photo URLAccount Photo URLsalesforce
account_shipping_addressTEXTAccount Shipping AddressAccount Shipping Addresssalesforce
account_shipping_cityTEXTAccount Shipping CityAccount Shipping Citysalesforce
account_shipping_countryTEXTAccount Shipping CountryAccount Shipping Countrysalesforce
account_shipping_geocode_accuracyTEXTAccount Shipping Geocode AccuracyAccount Shipping Geocode Accuracysalesforce
account_shipping_latitudeNUMERICAccount Shipping LatitudeAccount Shipping Latitudesalesforce
account_shipping_longitudeNUMERICAccount Shipping LongitudeAccount Shipping Longitudesalesforce
account_shipping_postal_codeTEXTAccount Shipping Zip/Postal CodeAccount Shipping Zip/Postal Codesalesforce
account_shipping_stateTEXTAccount Shipping State/ProvinceAccount Shipping State/Provincesalesforce
account_shipping_streetTEXTAccount Shipping StreetAccount Shipping Streetsalesforce
account_sic_descTEXTAccount SIC DescriptionAccount SIC Descriptionsalesforce
account_system_modstampTEXTAccount System ModstampAccount System Modstampsalesforce
account_websiteTEXTAccount WebsiteAccount Websitesalesforce
campaign_actual_costNUMERICCampaign Actual Cost in CampaignCampaign Actual Cost in Campaignsalesforce
campaign_amount_all_opportunitiesNUMERICCampaign Value Opportunities in CampaignCampaign Value Opportunities in Campaignsalesforce
campaign_amount_won_opportunitiesNUMERICCampaign Value Won Opportunities in CampaignCampaign Value Won Opportunities in Campaignsalesforce
campaign_budgeted_costNUMERICCampaign Budgeted Cost in CampaignCampaign Budgeted Cost in Campaignsalesforce
campaign_campaign_member_record_type_idTEXTCampaign Record Type IDCampaign Record Type IDsalesforce
campaign_created_by_idTEXTCampaign Created By IDCampaign Created By IDsalesforce
campaign_created_dateDATECampaign Created DateCampaign Created datesalesforce
campaign_descriptionTEXTCampaign DescriptionCampaign Descriptionsalesforce
campaign_expected_responseNUMERICCampaign Expected Response (%)Campaign Expected Response (%)salesforce
campaign_expected_revenueNUMERICCampaign Expected Revenue in CampaignCampaign Expected Revenue in Campaignsalesforce
campaign_is_activeBOOLEANCampaign ActiveCampaign Activesalesforce
campaign_is_deletedBOOLEANCampaign DeletedCampaign Deletedsalesforce
campaign_last_activity_dateTEXTCampaign Last ActivityCampaign Last Activitysalesforce
campaign_last_modified_by_idTEXTCampaign Last Modified By IDCampaign Last Modified By IDsalesforce
campaign_last_modified_dateDATECampaign Last Modified DateCampaign Last Modified datesalesforce
campaign_last_referenced_dateDATECampaign Last Referenced DateCampaign Last Referenced datesalesforce
campaign_last_viewed_dateDATECampaign Last Viewed DateCampaign Last Viewed datesalesforce
campaign_number_of_contactsNUMERICCampaign Contacts in CampaignCampaign Contacts in Campaignsalesforce
campaign_number_of_converted_leadsNUMERICCampaign Converted Leads in CampaignCampaign Converted Leads in Campaignsalesforce
campaign_number_of_leadsNUMERICCampaign Leads in CampaignCampaign Leads in Campaignsalesforce
campaign_number_of_opportunitiesNUMERICCampaign Opportunities in CampaignCampaign Opportunities in Campaignsalesforce
campaign_number_of_responsesNUMERICCampaign Responses in CampaignCampaign Responses in Campaignsalesforce
campaign_number_of_won_opportunitiesNUMERICCampaign Won Opportunities in CampaignCampaign Won Opportunities in Campaignsalesforce
campaign_number_sentNUMERICCampaign Num Sent in CampaignCampaign Num Sent in Campaignsalesforce
campaign_owner_idTEXTCampaign Owner IDCampaign Owner IDsalesforce
campaign_parent_idTEXTCampaign Parent Campaign IDCampaign Parent Campaign IDsalesforce
campaign_system_modstampTEXTCampaign System ModstampCampaign System Modstampsalesforce
contact_accountidTEXTContact Account IDID of the account that’s the parent of this contact.salesforce
contact_assistantnameTEXTContact Assistants NameThe assistant’s name.salesforce
contact_assistantphoneTEXTContact Assitants Phone NumberThe assistant’s telephone number.salesforce
contact_birthdateDATEContact BirthdateThe contact’s birthdate.salesforce
contact_createdbyTEXTContact Created ByThe user who created the contactsalesforce
contact_createddateDATEContact Creation DateThe Creation Date (Duplicate)salesforce
contact_dateDATEContact DateThe Creation Datesalesforce
contact_departmentTEXTContact DepartmentThe contact’s department.salesforce
contact_descriptionTEXTContact DescriptionContact's descriptionsalesforce
contact_emailbounceddateTIMESTAMPContact Email Bounced DateIf bounce management is activated and an email sent to the contact bounces, the date and time of the bounce.salesforce
contact_emailbouncedreasonTEXTContact Email Bounced ReasonIf bounce management is activated and an email sent to the contact bounces, the reason for the bounce.salesforce
contact_homephoneTEXTContact Home PhoneThe contact’s home telephone number.salesforce
contact_isdeletedTEXTContact Is DeletedIs contact deletedsalesforce
contact_isemailbouncedTEXTContact Is Email BouncedContact's descriptionsalesforce
contact_lastactivitydateDATEContact Last Activity DateValue is the most recent of either: Due date of the most recent event logged against the record or due date of the most recently closed task associated with the record.salesforce
contact_leadsourceTEXTContact Lead SourceThe lead’s source.salesforce
contact_mailingcityTEXTContact Mailing CityMailing address details.salesforce
contact_mailingcountryTEXTContact Mailing CountryMailing country.salesforce
contact_mailingpostalcodeTEXTContact Mailing Postal CodeThe zip or postal code in the mailing addresssalesforce
contact_mailingstateTEXTContact Mailing StateMailing state details.salesforce
contact_mailingstreetTEXTContact Mailing StreetStreet address for mailing address.salesforce
contact_nameTEXTContact NameContact full namesalesforce
contact_othercityTEXTContact Other CityAlternative city details.salesforce
contact_othercountryTEXTContact Other CountryAlternative country details.salesforce
contact_otherphoneTEXTContact Other PhoneTelephone for alternate address.salesforce
contact_otherpostalcodeTEXTContact Other Postal CodeAlternative postal code details.salesforce
contact_otherstateTEXTContact Other StateAlternate address details (state).salesforce
contact_otherstreetTEXTContact Other StreetStreet for alternate address.salesforce
contact_owneridTEXTContact Owner IDThe ID of the owner of the account associated with this contact.salesforce
contact_reportstoidTEXTContact Reports to IDID of contact's managersalesforce
contact_titleTEXTContact TitleTitle of the contact, such as CEO or Vice President.salesforce
lead_addressTEXTLead AddressLead Addresssalesforce
lead_annual_revenueNUMERICLead Annual RevenueLead Annual Revenuesalesforce
lead_cityTEXTLead CityLead Citysalesforce
lead_companyTEXTLead CompanyLead Companysalesforce
lead_converted_account_idTEXTLead Converted Account IDLead Converted Account IDsalesforce
lead_converted_contact_idTEXTLead Converted Contact IDLead Converted Contact IDsalesforce
lead_converted_dateDATELead Converted DateLead Converted datesalesforce
lead_converted_opportunity_idTEXTLead Converted Opportunity IDLead Converted Opportunity IDsalesforce
lead_countryTEXTLead CountryLead Countrysalesforce
lead_created_by_idTEXTLead Created By IDLead Created By IDsalesforce
lead_created_dateDATELead Created DateLead Created datesalesforce
lead_descriptionTEXTLead DescriptionLead Descriptionsalesforce
lead_emailTEXTLead EmailLead Emailsalesforce
lead_email_bounced_dateDATELead Email Bounced DateLead Email Bounced datesalesforce
lead_email_bounced_reasonTEXTLead Email Bounced ReasonLead Email Bounced Reasonsalesforce
lead_first_nameTEXTLead First NameLead First Namesalesforce
lead_geocode_accuracyTEXTLead Geocode AccuracyLead Geocode Accuracysalesforce
lead_idTEXTLead IDLead IDsalesforce
lead_individual_idTEXTLead Individual IDLead Individual IDsalesforce
lead_industryTEXTLead IndustryLead Industrysalesforce
lead_is_convertedBOOLEANLead ConvertedLead Convertedsalesforce
lead_is_deletedBOOLEANLead DeletedLead Deletedsalesforce
lead_is_unread_by_ownerTEXTLead Unread By OwnerLead Unread By Ownersalesforce
lead_jigsawTEXTLead Data.com KeyLead Data.com Keysalesforce
lead_jigsaw_contact_idTEXTLead Jigsaw Contact IDLead Jigsaw Contact IDsalesforce
lead_last_activity_dateTEXTLead Last ActivityLead Last Activitysalesforce
lead_last_modified_by_idTEXTLead Last Modified By IDLead Last Modified By IDsalesforce
lead_last_modified_dateDATELead Last Modified DateLead Last Modified datesalesforce
lead_last_nameTEXTLead Last NameLead Last Namesalesforce
lead_last_referenced_dateDATELead Last Referenced DateLead Last Referenced datesalesforce
lead_last_viewed_dateDATELead Last Viewed DateLead Last Viewed datesalesforce
lead_latitudeNUMERICLead LatitudeLead Latitudesalesforce
lead_lead_sourceTEXTLead SourceLead Sourcesalesforce
lead_longitudeNUMERICLead LongitudeLead Longitudesalesforce
lead_master_record_idTEXTLead Master Record IDLead Master Record IDsalesforce
lead_nameTEXTLead Full NameLead Full Namesalesforce
lead_number_of_employeesNUMERICLead EmployeesLead Employeessalesforce
lead_owner_idTEXTLead Owner IDLead Owner IDsalesforce
lead_phoneTEXTLead PhoneLead Phonesalesforce
lead_photo_urlTEXTLead Photo URLLead Photo URLsalesforce
lead_postal_codeTEXTLead Zip/Postal CodeLead Zip/Postal Codesalesforce
lead_ratingTEXTLead RatingLead Ratingsalesforce
lead_salutationTEXTLead SalutationLead Salutationsalesforce
lead_stateTEXTLead State/ProvinceLead State/Provincesalesforce
lead_statusTEXTLead StatusLead Statussalesforce
zoho
lead_streetTEXTLead StreetLead Streetsalesforce
lead_system_modstampTEXTLead System ModstampLead System Modstampsalesforce
lead_titleTEXTLead TitleLead Titlesalesforce
lead_websiteTEXTLead WebsiteLead Websitesalesforce
opportunity_account_idTEXTOpportunity Account IDOpportunity Account IDsalesforce
opportunity_amountNUMERICOpportunity AmountOpportunity Amountsalesforce
opportunity_campaign_idTEXTOpportunity Campaign IDOpportunity Campaign IDsalesforce
opportunity_close_dateDATEOpportunity Close DateOpportunity Close datesalesforce
opportunity_contact_idTEXTOpportunity Contact IDOpportunity Contact IDsalesforce
opportunity_created_by_idTEXTOpportunity Created By IDOpportunity Created By IDsalesforce
opportunity_created_dateDATEOpportunity Created DateOpportunity Created datesalesforce
opportunity_descriptionTEXTOpportunity DescriptionOpportunity Descriptionsalesforce
opportunity_fiscalTEXTOpportunity Fiscal PeriodOpportunity Fiscal Periodsalesforce
opportunity_fiscal_quarterNUMERICOpportunity Fiscal QuarterOpportunity Fiscal Quartersalesforce
opportunity_fiscal_yearNUMERICOpportunity Fiscal YearOpportunity Fiscal Yearsalesforce
opportunity_forecast_categoryTEXTOpportunity Forecast CategoryOpportunity Forecast Categorysalesforce
opportunity_forecast_category_nameTEXTOpportunity Forecast Category NameOpportunity Forecast Category Namesalesforce
opportunity_has_open_activityBOOLEANOpportunity Has Open ActivityOpportunity Has Open Activitysalesforce
opportunity_has_opportunity_line_itemBOOLEANOpportunity Has Line ItemOpportunity Has Line Itemsalesforce
opportunity_has_overdue_taskBOOLEANOpportunity Has Overdue TaskOpportunity Has Overdue Tasksalesforce
opportunity_idTEXTOpportunity IDOpportunity IDsalesforce
opportunity_is_closedBOOLEANOpportunity ClosedOpportunity Closedsalesforce
opportunity_is_deletedBOOLEANOpportunity DeletedOpportunity Deletedsalesforce
opportunity_is_wonBOOLEANOpportunity WonOpportunity Wonsalesforce
opportunity_last_activity_dateDATEOpportunity Last ActivityOpportunity Last Activitysalesforce
opportunity_last_amount_changed_history_idDATEOpportunity Amount Changed History IDLast amount changed history IDsalesforce
opportunity_last_close_date_changed_history_idTEXTOpportunity Last Close Date ChangedLast close date changed history Idsalesforce
opportunity_last_modified_by_idTEXTOpportunity Last Modified By IDOpportunity Last Modified By IDsalesforce
opportunity_last_modified_dateDATEOpportunity Last Modified DateOpportunity Last Modified datesalesforce
opportunity_last_referenced_dateDATEOpportunity Last Referenced DateOpportunity Last Referenced datesalesforce
opportunity_last_viewed_dateDATEOpportunity Last Viewed DateOpportunity Last Viewed datesalesforce
opportunity_lead_sourceTEXTOpportunity Lead SourceOpportunity Lead Sourcesalesforce
opportunity_nameTEXTOpportunity NameOpportunity Namesalesforce
opportunity_next_stepTEXTOpportunity Next StepOpportunity Next Stepsalesforce
opportunity_owner_idTEXTOpportunity Owner IDOpportunity Owner IDsalesforce
opportunity_pricebook2_idTEXTOpportunity Price Book IDOpportunity Price Book IDsalesforce
opportunity_probabilityNUMERICOpportunity Probability (%)Opportunity Probability (%)salesforce
opportunity_stage_nameTEXTOpportunity StageOpportunity Stagesalesforce
opportunity_system_modstampTEXTOpportunity System ModstampOpportunity System Modstampsalesforce
opportunity_typeTEXTOpportunity TypeOpportunity Typesalesforce
task_account_idTEXTTask Account IDTask Account IDsalesforce
task_activity_dateDATETask Due Date OnlyTask Due Date Onlysalesforce
task_call_dispositionTEXTTask Call ResultTask Call Resultsalesforce
task_call_duration_in_secondsNUMERICTask Call DurationTask Call Durationsalesforce
task_call_objectTEXTTask Call Object IdentifierTask Call Object Identifiersalesforce
task_call_typeTEXTTask Call TypeTask Call Typesalesforce
task_completed_date_timeDATETask Completed DateTask Completed datesalesforce
task_created_by_idTEXTTask Created By IDTask Created By IDsalesforce
task_created_dateDATETask Created DateTask Created datesalesforce
task_descriptionTEXTTask DescriptionTask Descriptionsalesforce
task_idTEXTTask Activity IDTask Activity IDsalesforce
task_is_archivedBOOLEANTask ArchivedTask Archivedsalesforce
task_is_closedBOOLEANTask ClosedTask Closedsalesforce
task_is_deletedBOOLEANTask DeletedTask Deletedsalesforce
task_is_high_priorityBOOLEANTask High PriorityTask High Prioritysalesforce
task_is_recurrenceBOOLEANTask Create Recurring Series of TasksTask Create Recurring Series of Taskssalesforce
task_is_reminder_setBOOLEANTask Reminder SetTask Reminder Setsalesforce
task_last_modified_by_idTEXTTask Last Modified By IDTask Last Modified By IDsalesforce
task_last_modified_dateDATETask Last Modified DateTask Last Modified datesalesforce
task_owner_idTEXTTask Assigned To IDTask Assigned To IDsalesforce
task_priorityTEXTTask PriorityTask Prioritysalesforce
task_recurrence_activity_idTEXTTask Recurrence Activity IDTask Recurrence Activity IDsalesforce
task_recurrence_day_of_monthNUMERICTask Recurrence Day of MonthTask Recurrence Day of Monthsalesforce
task_recurrence_day_of_week_maskNUMERICTask Recurrence Day of Week MaskTask Recurrence Day of Week Masksalesforce
task_recurrence_end_date_onlyTEXTTask Recurrence EndTask Recurrence Endsalesforce
task_recurrence_instanceTEXTTask Recurrence InstanceTask Recurrence Instancesalesforce
task_recurrence_intervalNUMERICTask Recurrence IntervalTask Recurrence Intervalsalesforce
task_recurrence_month_of_yearTEXTTask Recurrence Month of YearTask Recurrence Month of Yearsalesforce
task_recurrence_regenerated_typeTEXTTask Repeat This TaskTask Repeat This Tasksalesforce
task_recurrence_start_date_onlyTEXTTask Recurrence StartTask Recurrence Startsalesforce
task_recurrence_time_zone_sid_keyTEXTTask Recurrence Time ZoneTask Recurrence Time Zonesalesforce
task_recurrence_typeTEXTTask Recurrence TypeTask Recurrence Typesalesforce
task_reminder_date_timeTEXTTask Reminder Date/TimeTask Reminder Date/Timesalesforce
task_statusTEXTTask StatusTask Statussalesforce
task_subjectTEXTTask SubjectTask Subjectsalesforce
task_system_modstampTEXTTask System ModstampTask System Modstampsalesforce
task_task_subtypeTEXTTask SubtypeTask Subtypesalesforce
task_what_idTEXTTask Related To IDTask Related To IDsalesforce
task_who_idTEXTTask Name IDTask Name IDsalesforce
anchorTEXTAnchorAnchor of the Page, e.g. if site is https://abc.foo.bar/a.html#anchor1 then this is 'anchor1'searchconsole
branded_vs_nonbrandedTEXTBranded vs Non-BrandedThe value is "branded" if the domain name is included in the search query, otherwise it's "nonbranded"searchconsole
countrynameTEXTCountry NameThe Country Namesearchconsole
errorsNUMERICErrorsNumber of errors in the sitemapsearchconsole
indexedNUMERICIndexedThe number of indexed URLs from the sitemapsearchconsole
is_sitemaps_indexBOOLEANIs sitemaps indexIf true, the sitemap is a collection of sitemapssearchconsole
last_downloadedDATELast downloadedDate and time in which this sitemap was last downloadedsearchconsole
last_submittedDATELast submittedDate and time in which this sitemap was submittedsearchconsole
pageTEXTPageThe Pagesearchconsole
pathTEXTPathThe url of the sitemapsearchconsole
pathlevel1TEXTpagePathlevel1Top-level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel1 is 'a'searchconsole
pathlevel2TEXTpagePathlevel22nd level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel2 is 'a/b'searchconsole
pathlevel3TEXTpagePathlevel33rd level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel3 is 'a/b/c'searchconsole
pathlevel4TEXTpagePathlevel44th level Directory Path of the Page, e.g. if site is https://abc.foo.bar/a/b/c/dd.html?a=b then pathlevel4 is 'a/b/c'searchconsole
positionNUMERICPositionThe Average Positionsearchconsole
position_pageNUMERICAverage SERP positionThe average page number in the Google search resultssearchconsole
protocolTEXTProtocol"http" or "https"searchconsole
queryTEXTSearch QueryThe Search Querysearchconsole
queryparamsTEXTQuery paramsQuery parameters of the Page, e.g. if site is https://abc.foo.bar/a.html?a=b then this is 'a=b'searchconsole
search_appearanceTEXTSearch AppearanceHow the site appears in the search resultssearchconsole
search_typeTEXTSearch typenews, image, video or web, fetching this field could impact the time needed to get responsesearchconsole
submittedNUMERICSubmittedThe number of submitted URLs in the sitemapsearchconsole
warningsNUMERICWarningsNumber of warnings for the sitemapsearchconsole
words_in_queryNUMERICWords in QueryThe number of words in the querysearchconsole
customer_created_atTIMESTAMPCustomer Created at (Timestamp)The date and time (ISO 8601 format) when the customer was created.shopify
customer_currencyTEXTCustomer CurrencyThe three-letter code (ISO 4217 format) for the currency that the customer used when they paid for their last order. Defaults to the shop currency. Returns the shop currency for test orders.shopify
customer_dateDATECustomer Created At (Date)The date and time (ISO 8601 format) when the customer information was last updated.shopify
customer_default_addressOBJECTCustomer Default AddressThe customer's default address.shopify
customer_emailTEXTCustomer E-Mail AddressThe unique email address of the customer. Attempting to assign the same email address to multiple customers returns an error.shopify
customer_first_nameTEXTCustomer First NameThe customer's first name.shopify
customer_idNUMERICCustomer IDA unique identifier for the customer.shopify
customer_last_nameTEXTCustomer Last NameThe customer's last name.shopify
customer_last_order_idNUMERICCustomer Last Order IDThe ID of the customer's last order.shopify
customer_last_order_nameTEXTCustomer Last Order NameThe name of the customer's last order. This is directly related to the name field on the Order resource.shopify
customer_multipass_identifierNUMERICCustomer Multipass IdentifierA unique identifier for the customer that's used with Multipass login.shopify
customer_noteTEXTCustomer NoteA note about the customer.shopify
customer_orders_countNUMERICCustomer Orders CountThe number of orders associated with this customer.shopify
customer_phoneTEXTCustomer Phone NumberThe unique phone number (E.164 format) for this customer.shopify
customer_stateTEXTCustomer stateThe state of the customer's account with a shop (Can be disabled, invited, enabled and declined)shopify
customer_tagsTEXTCustomer TagsTags that the shop owner has attached to the customer, formatted as a string of comma-separated values.shopify
customer_tax_exemptBOOLEANCustomer Tax ExemptWhether the customer is exempt from paying taxes on their order. If true, then taxes won't be applied to an order at checkout. If false, then taxes will be applied at checkout.shopify
customer_total_spentNUMERICCustomer Total SpentThe total amount of money that the customer has spent across their order history.shopify
customer_updated_atTIMESTAMPCustomer Updated at (Timestamp)The date and time (ISO 8601 format) when the customer information was last updated.shopify
customer_verified_emailBOOLEANCustomer Email VerifiedWhether the customer has verified their email address.shopify
line_item__discount_allocationsTEXTLine Item Discount AllocationsAn ordered list of amounts allocated by discount applications. Eachdiscount allocation is associated with a particular discount application.amount: The discount amount allocated to the line in the shop currency.discount_application_index: The index of the associated discount application in the order'sdiscount_applications list.amount_set: The discount amount allocated to the line item in shop and presentmentcurrencies.shopify
line_item__dutiesTEXTLine Item DutiesA list of duty objects, each containing information about a duty on the line item.shopify
line_item__fulfillable_quantityTEXTLine Item Fulfillable QuantityThe amount available to fulfill, calculated as follows:quantity - max(refunded_quantity, fulfilled_quantity) - pending_fulfilled_quantity - open_fulfilled_quantityshopify
line_item__fulfillment_serviceTEXTLine Item Fulfillment ServiceThe service provider that's fulfilling the item. Valid values: manual,or the name of the provider, such as amazon or shipwire.shopify
line_item__fulfillment_statusTEXTLine Item Fulfillment StatusHow far along an order is in terms line items fulfilled. Valid values:null, fulfilled, partial, and not_eligible.shopify
line_item__gift_cardTEXTLine Item Gift CardWhether the item is a gift card. If true, then the item is not taxed orconsidered for shipping charges.shopify
line_item__gramsTEXTLine Item GramsThe weight of the item in grams.shopify
line_item__idTEXTLine Item IdThe ID of the line item.shopify
line_item__nameTEXTLine Item NameThe name of the product variant.shopify
line_item__origin_locationTEXTLine Item Origin LocationThe location of the line item’s fulfillment origin.id: The location ID of the line item’s fulfillment origin. Used by Shopify to calculateapplicable taxes. This is not the ID of the location where the order was placed. You can use the FulfillmentOrderresource to determine the location an item will be sourced from.country_code: The two-letter code (ISO 3166-1 format) forthe country of the item's supplier.province_code: The two-letter abbreviation for the region of the item's supplier.name: The name of the item's supplier.address1: The street address of the item's supplier.address2: The suite number of the item's supplier.city: The city of the item's supplier.zip: The zip of the item's supplier.shopify
line_item__priceTEXTLine Item PriceThe price of the item before discounts have been applied in the shop currency.shopify
line_item__price_setTEXTLine Item Price SetThe price of the line item in shop and presentment currencies.shopify
line_item__product_idTEXTLine Item Product IdThe ID of the product that the line item belongs to. Can be null ifthe original product associated with the order is deleted at a later date.shopify
line_item__propertiesTEXTLine Item PropertiesAn array of custom information for the item that has been added to the cart. Oftenused to provide product customization options.shopify
line_item__quantityTEXTLine Item QuantityThe number of items that were purchased.shopify
line_item__requires_shippingTEXTLine Item Requires ShippingWhether the item requires shipping.shopify
line_item__skuTEXTLine Item SKUThe item's SKU (stock keeping unit).shopify
line_item__tax_linesTEXTLine Item Tax LinesA list of tax line objects, each of which details a tax applied to the item.title: The name of the tax.price: The amount added to the order for this tax in the shop currency.price_set: The amount added to the order for this tax in shop and presentment currencies.rate: The tax rate applied to the order to calculate the tax price.channel_liable: Whether the channel that submitted the tax line is liable for remitting. Avalue of null indicates unknown liability for the tax line.shopify
line_item__taxableTEXTLine Item TaxableWhether the item was taxable.shopify
line_item__tip_payment_gatewayTEXTLine Item Tip Payment GatewayThe payment gateway used to tender the tip, such asshopify_payments. Present only on tips.shopify
line_item__tip_payment_methodTEXTLine Item Tip Payment MethodThe payment method used to tender the tip, such as Visa.Present only on tips.shopify
line_item__titleTEXTLine Item TitleThe title of the product.shopify
line_item__total_discountTEXTLine Item Total DiscountThe total amount of the discount allocated to the line item in the shopcurrency. This field must be explicitly set using draft orders, Shopify scripts, or the API. Instead of usingthis field, Shopify recommends using discount_allocations, which provides the same information.shopify
line_item__total_discount_setTEXTLine Item Total Discount SetThe total amount allocated to the line item in the presentment currency.Instead of using this field, Shopify recommends using discount_allocations, which provides the sameinformation.shopify
line_item__variant_idTEXTLine Item Variant IDThe ID of the product variant.shopify
line_item__variant_titleTEXTLine Item Variant TitleThe title of the product variant.shopify
line_item__vendorTEXTLine Item VendorThe name of the item's supplier.shopify
order_app_idNUMERICOrder App IDThe ID of the app that created the order.shopify
order_billing_addressOBJECTOrder Billing AddressThe orders billing address.shopify
order_cancel_reasonTEXTOrder Cancel ReasonThe reason why the order was canceled.shopify
order_cancelled_atTIMESTAMPOrder Cancelled AtThe date and time ( ISO 8601 format) when the order was canceled.shopify
order_closed_atTIMESTAMPOrder Closed AtThe date and time (ISO 8601 format) when the order was closed.shopify
order_countNUMERICOrder CountThe number of orders. Default value is 1, but for refunds, the value is zero.shopify
order_created_atTIMESTAMPOrder Created AtThe autogenerated date and time (ISO 8601 format) when the order was created in Shopify. The value for this property cannot be changed.shopify
order_currencyTEXTOrder CurrencyThe three-letter code (ISO 4217 format) for the shop currency.shopify
order_current_subtotal_priceNUMERICOrder Current Subtotal PriceThe current subtotal price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds.shopify
order_current_total_discountsNUMERICOrder Current Total DiscountsThe current total discounts on the order in the shop currency. The value of this field reflects order edits, returns, and refunds.shopify
order_current_total_priceNUMERICOrder Current Total PriceThe current total price of the order in the shop currency. The value of this field reflects order edits, returns, and refunds.shopify
order_current_total_taxNUMERICOrder Current Total TaxThe current total taxes charged on the order in the shop currency. The value of this field reflects order edits, returns, or refunds.shopify
order_emailTEXTOrder EmailThe customers email address.shopify
order_financial_statusTEXTOrder Payment StatusThe status of payments associated with the order. Can only be set when the order is created.shopify
order_fulfillable_quantityNUMERICOrder Fullfillable QuantityThe fullfillable quantity of the order.shopify
order_fulfillment_serviceTEXTOrder Fulfillment ServiceThe order fulfillment service.shopify
order_gross_salesNUMERICOrder Gross SalesThe order gross sales (before taxes, shipping, discounts, and returns).shopify
order_inventory_item_costNUMERICTotal invetory item cost of an orderTotal invetory item cost of an order.shopify
order_inventory_item_idNUMERICInventory Item IdThe ID of the inventory item.shopify
order_line_itemsTEXTOrder Line ItemsThe line items of the order.shopify
order_net_marginNUMERICOrder Net MarginThe order net margin.shopify
order_net_salesNUMERICOrder Net SalesThe order net sales (Equates to order_gross_sales - order_total_discounts - order_refunds_net).shopify
order_noteTEXTOrder noteAn optional note that a shop owner can attach to the order.shopify
order_product_priceNUMERICOrder Product PriceThe order price.shopify
order_quantityNUMERICOrder QuantityThe order quantity.shopify
order_refundsTEXTOrder RefundsA list of refunds applied to the order.shopify
order_refunds_netNUMERICAggregated Order Refunds NetSum of order_refunds_subtotal and order_refunds_refunds_total_tax.shopify
order_refunds_subtotalNUMERICAggregated Order Refunds SubtotalThe subtotal of the refund line items.shopify
order_refunds_total_taxNUMERICAggregated Order Refunds Total TaxThe total tax on the refund line items.shopify
order_sales_channelNUMERICOrder Sales Channel (A duplicate of `order_app_id`)The ID of the app that created the order.shopify
order_shipping_addressOBJECTOrder Shipping AddressThe orders shipping address.shopify
order_tagsTEXTOrder tagsTags attached to the ordershopify
order_total_discountsNUMERICOrder Total DiscountsThe total discounts applied to the price of the order in the shop currency.shopify
order_total_discounts_setNUMERICOrder Total Discounts SetThe total discounts applied to the price of the order in shop and presentment currencies.shopify
order_total_priceNUMERICOrder Total PriceThe sum of all line item prices, discounts, shipping, taxes, and tips in the shop currency. Must be positive.shopify
order_updated_atTIMESTAMPOrder Updated AtThe date and time (ISO 8601 format) when the order was last modified.shopify
conversion_achievement_unlockedNUMERICAchievement Unlocked (Conversion Event)Number of attributed "ACHIEVEMENT_UNLOCKED" conversion eventssnapchat
conversion_ad_clickNUMERICAd Click (Conversion Event)Number of attributed "AD_CLICK" conversion eventssnapchat
conversion_ad_viewNUMERICAd View (Conversion Event)Number of attributed "AD_VIEW" conversion eventssnapchat
conversion_add_billingNUMERICAdd Billing (Conversion Event)Number of attributed "ADD_BILLING" conversion eventssnapchat
conversion_add_cartNUMERICAdd to Cart (Conversion Event)Number of attributed "ADD_CART" conversion eventssnapchat
conversion_add_to_wishlistNUMERICAdd to Wishlist (Conversion Event)Number of attributed "ADD_TO_WISHLIST" conversion eventssnapchat
conversion_app_opensNUMERICApp Open (Conversion Event)Number of attributed "APP_OPEN" conversion eventssnapchat
conversion_complete_tutorialNUMERICComplete Tutorial (Conversion Event)Number of attributed "COMPLETE_TUTORIAL" conversion eventssnapchat
conversion_inviteNUMERICInvite (Conversion Event)Number of attributed "INVITE" conversion eventssnapchat
conversion_level_completesNUMERICLevel Complete (Conversion Event)Number of attributed "LEVEL_COMPLETE" conversion eventssnapchat
conversion_list_viewNUMERICList View (Conversion Event)Number of attributed "LIST_VIEW" conversion eventssnapchat
conversion_loginNUMERICLogin (Conversion Event)Number of attributed "LOGIN" conversion eventssnapchat
conversion_page_viewsNUMERICPage View (Conversion Event)Number of attributed "PAGE_VIEW" conversion eventssnapchat
conversion_purchasesNUMERICPurchases (Conversion Event)Number of attributed "PURCHASE" conversion eventssnapchat
conversion_purchases_valueNUMERICPurchase ValueValue of attributed "PURCHASE" conversion events (in Ad Account’s currency)snapchat
conversion_reserveNUMERICReserve (Conversion Event)Number of attributed "RESERVE" conversion eventssnapchat
conversion_saveNUMERICSave (Conversion Event)Number of attributed "SAVE" conversion eventssnapchat
conversion_searchesNUMERICSearch (Conversion Event)Number of attributed "SEARCH" conversion eventssnapchat
conversion_shareNUMERICShare (Conversion Event)Number of attributed "SHARE" conversion eventssnapchat
conversion_sign_upsNUMERICSign Up (Conversion Event)Number of attributed "SIGN_UP" conversion eventssnapchat
conversion_spend_creditsNUMERICSpent Credits (Conversion Event)Number of attributed "SPENT_CREDITS" conversion eventssnapchat
conversion_start_checkoutNUMERICStart Checkout (Conversion Event)Number of attributed "START_CHECKOUT" conversion eventssnapchat
conversion_start_trialNUMERICStart Trial (Conversion Event)Number of attributed "START_TRIAL" conversion eventssnapchat
conversion_subscribeNUMERICSubscribe(Conversion Event)Number of attributed "SUBSCRIBE" conversion eventssnapchat
conversion_view_contentNUMERICView Content (Conversion Event)Number of attributed "VIEW_CONTENT" conversion eventssnapchat
conversion_visitNUMERICVisit (Conversion Event)Number of attributed "VISIT" conversion eventssnapchat
custom_event_1NUMERICCustom Event 1 (Conversion Event)Number of attributed "CUSTOM_EVENT_1" conversion eventssnapchat
custom_event_2NUMERICCustom Event 2 (Conversion Event)Number of attributed "CUSTOM_EVENT_2" conversion eventssnapchat
custom_event_3NUMERICCustom Event 3 (Conversion Event)Number of attributed "CUSTOM_EVENT_3" conversion eventssnapchat
custom_event_4NUMERICCustom Event 4 (Conversion Event)Number of attributed "CUSTOM_EVENT_4" conversion eventssnapchat
custom_event_5NUMERICCustom Event 5 (Conversion Event)Number of attributed "CUSTOM_EVENT_5" conversion eventssnapchat
screen_time_millisNUMERICTime Spent (milliseconds)Total time spent on top Snap ad (milliseconds)snapchat
swipe_up_percentNUMERICSwipe Up RateThe Swipe Up Ratesnapchat
swipesNUMERICSwipe UpsNumber of swipessnapchat
video_views_time_basedNUMERICVideo Views (View Time Only)Total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe upssnapchat
view_completionNUMERICVideo Views to CompletionVideo views to completionsnapchat
descriptionTEXTDescriptionTransaction Descriptionstripe
feeNUMERICTransaction feeThe transaction feestripe
netNUMERICNet AmountNet amount of the transaction, in pence.stripe
campaigns_numNUMERICCampaigns NumNumber of campaigns (visible for relevant dimensions only e.g. day, week, month)taboola
cpa_actions_numNUMERICCpa Actions NumTotal number of actions (conversions)taboola
cpa_actions_num_from_clicksNUMERICCPA Actions Num From ClicksTotal number of click through actions (conversions) --Look-back window is configurable per conversion rule (default = 30 days)taboola
cpa_actions_num_from_viewsNUMERICCPA Actions Num From ViewsTotal number of view through actions (conversions) --Look-back window is 24 hours (fixed)taboola
cpa_clicksNUMERICCPA ClicksClick Cost Per Action (Conversion) = Spent/Click Through Conversions (considers conversions attributed via click throughs only)taboola
cpa_conversion_rateNUMERICCPA Conversion RateConversion Rate (%) = Conversions/Clicks (considers all conversions)taboola
cpa_conversion_rate_clicksNUMERICCPA Conversion Rate ClicksClick Conversion Rate (%) = Click Through Conversions/Clicks (considers conversions attributed via click throughs only)taboola
cpa_conversion_rate_viewsNUMERICCPA Conversion Rate ViewsView Conversion Rate (%) = View Through Conversions/Clicks (considers conversions attributed via view throughs only)taboola
cpa_viewsNUMERICCPA ViewsView Cost Per Action (Conversion) = Spent/View Through Conversions (considers conversions attributed via view throughs only)taboola
spentNUMERICSpentTotal spent (on campaign bidding)taboola
vcpmNUMERICVCPMCost Per 1000 Viewable Impressions= spent/visible_impressions * 1000taboola
vctrNUMERICVCTRViewable Click Through Rate (%)= clicks/visible_impressionstaboola
visible_impressionsNUMERICVisible ImpressionsTotal viewable impressionstaboola
acTEXTACGroup by networktiktok
average_video_playNUMERICVideo Average Watch Time Per Video ViewThe average time your video was played per single video view, including any time spent replaying the video.tiktok
average_video_play_per_userNUMERICVideo Average Watch Time Per PersonThe average time your video was played per person, including any time spent replaying the video. This metric is estimated.tiktok
budget_optimize_switchTEXTBudget Optimize SwitchWhether Campaign Budget Optimization (CBO) is enabledtiktok
call_to_actionTEXTCall To ActionCall-to-action (CTA)tiktok
call_to_action_idTEXTCall To Action IDCall-to-action (CTA) IDtiktok
campaign_bid_typeTEXTCampaign Bid TypeBidding strategy on the campaign level.tiktok
campaign_creation_timeTEXTCampaign Creation TimeTime at which campaign was createdtiktok
campaign_deep_bid_typeTEXTCampaign Deep Bid TypeBidding strategy for in-app events.tiktok
campaign_modify_timeTEXTCampaign Modify TimeTime at which campaign was modifiedtiktok
campaign_optimize_goalTEXTCampaign Optimize GoalOptimization goal. Returned only if Campaign Busget Optimization is enabled.tiktok
campaign_roas_bidTEXTROAS bidROAS goal for Value Optimization bid strategies (VO_*)tiktok
interest_categoryTEXTInterest CategoryThe Interest Category of the Audiencetiktok
is_automated_adTEXTIs Automated ADWhether the ad is automated.tiktok
platformTEXTPlatformThe Operating System of the Audiencetiktok
play_duration_2sNUMERIC2-Second Video ViewsThe number of times your video played for at least 2 seconds. Replays will not be counted.tiktok
play_duration_6sNUMERIC6-Second Video ViewsThe number of times your video played for at least 6 seconds, or completely played. Replays will not be counted.tiktok
play_first_quartileNUMERICVideo Views at 25%The number of times your video was played at 25% of its length. Replays will not be counted.tiktok
play_overNUMERICVideo Views at 100%The number of times your video was played at 100% of its length. Replays will not be counted.tiktok
play_third_quartileNUMERICVideo Views at 75%The number of times your video was played at 75% of its length. Replays will not be counted.tiktok
split_test_variableTEXTCampaign Test VariableSplit Test (A/B test) variables.tiktok
total_playNUMERICVideo ViewsThe number of times your video starts to play. Replays will not be counted.tiktok
app_clicksNUMERICApp ClicksTotal number of app install or app open attemptstwitter
card_engagementsNUMERICCard EngagementsTotal number of card engagementstwitter
media_engagementsNUMERICMedia EngagementsTotal number of clicks of media across Videos, Vines, GIFs, and Images.twitter
media_viewsNUMERICMedia ViewsTotal number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images.twitter
promoted_tweet_idTEXTPromoted Tweet IDPromoted Tweet IDtwitter
qualified_impressionsNUMERICQualified ImpressionsTotal number of qualified impressionstwitter
repliesNUMERICRepliesTotal number of repliestwitter
retweetsNUMERICRetweetsTotal number of retweetstwitter
twitter_handleTEXTTwitter HandleYour Twitter handle linked to your Ad accounttwitter
url_clicksNUMERICurl_clicksTotal clicks on the link or Website Card in an ad, including earned.twitter
video_15s_viewsNUMERICVideo 15s viewsTotal number of views where at least 15 seconds of the video or for 95% of the total duration was viewedtwitter
video_3s100pct_viewsNUMERICVideo 3s100pct viewsTotal number of views where at least 3 seconds were played while 100% in view (legacy video_total_views)twitter
video_6s_viewsNUMERICVideo 6s viewsTotal number of views where at least 6 seconds of the video was viewedtwitter
video_content_startsNUMERICVideo content startsTotal number of video playback startstwitter
video_cta_clicksNUMERICVideo cta clicksTotal clicks on the call to actiontwitter
video_total_viewsNUMERICVideo total viewsTotal number of video viewstwitter
author_idTEXTAuthor IDUnique identifier of this user. This is returned as a string in order to avoid complications with languages and tools that cannot handle large integers.twitter_organic
conversation_idTEXTConversation IDThe Tweet ID of the original Tweet of the conversation (which includes direct replies, replies of replies).twitter_organic
impression_countTEXTImpression countNumber of times the Tweet has been viewed organically (not in Ad placement).twitter_organic
in_reply_to_user_idTEXTIn reply to user idIf this Tweet is a Reply, indicates the user ID of the parent Tweet's author. This is returned as a string in order to avoid complications with languages and tools that cannot handle large integers.twitter_organic
langTEXTLangLanguage of the Tweet, if detected by Twitter. Returned as a BCP47 language tag.twitter_organic
like_countTEXTLike countNumber of likes the Tweet has received organically.twitter_organic
reply_countTEXTReply countNumber of replies the Tweet has received organically.twitter_organic
reply_settingsTEXTReply settingsShows who can reply to this Tweet. Fields returned are `everyone`, `mentionedUsers`, and `following`.twitter_organic
retweet_countTEXTRetweet countNumber of times the Tweet has been Retweeted organically.twitter_organic
textTEXTTextThe content of the Tweet.twitter_organic
tweet_idTEXTTweet IDUnique identifier of this Tweet. This is returned as a string in order to avoid complications with languages and tools that cannot handle large integers.twitter_organic
url_link_clicksTEXTUrl link clicksNumber of times a user clicks on a URL link or URL preview card in a Tweet organically.twitter_organic
user_profile_clicksTEXTUser profile clicksNumber of times a user clicks the following portions of a Tweet organically - display name, user name, profile picture.twitter_organic
first_visited_timeTEXTFirst Visited TimeFirst Visited Timezoho
first_visited_urlTEXTFirst Visited URLFirst Visited URLzoho
onboarding_completedTEXTOnboarding CompletedOnboarding Completedzoho
onboarding_startedTEXTOnboarding StartedOnboarding Startedzoho
referrerTEXTReferrerReferrerzoho
trial_started_dateTEXTTrial Started DateTrial Started Datezoho