Google Campaign Manager 360 / DCM

Sample

 

https://connectors.windsor.ai/cm360?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv


Fields

IDTypeNameDescription
account_country_idTEXTAccount Country IDAccount country ID.
account_country_nameTEXTAccount Country NameAccount country name.
account_currency_codeTEXTAccount Currency CodeAccount currency code.
account_currency_idTEXTAccount Currency IdAccount currency id
account_idTEXTAccount IDCampaign Manager 360 account ID.
account_nameTEXTAccount NameAn organization that creates and distributes a commercial message.
accountidTEXTAccount ID (Duplicate)Campaign Manager 360 account ID.
active_view_15scap_measurable_impressionsNUMERICActive View 15sec Measurable ImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
active_view_15scap_viewable_impressionsNUMERICActive View 15sec Viewable ImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
active_view_avg_view_time_secNUMERICActive View Avg View Time SecondsActive View: Average Viewable Time (Seconds)
active_view_cust_metric_measurable_impressionsNUMERICActive View: Custom Metric Measurable ImpressionsActive View: Custom Metric Measurable Impressions
active_view_cust_metric_viewable_impressionsNUMERICActive View: Custom Metric Viewable ImpressionsActive View: Custom Metric Viewable Impressions
active_view_cust_metric_viewable_rateNUMERICActive View: Custom Metric Viewable RateActive View: Custom Metric Viewable Rate
active_view_eligible_impressionsNUMERICActive View: Eligible ImpressionsActive View: Eligible Impressions
active_view_impression_dist_not_measurableNUMERICActive View Impression Distribution Not MesurableActive View: Impression Distribution (Not Measurable)
active_view_impression_dist_not_viewableNUMERICActive View: Impression Distribution (Not Viewable)Active View: Impression Distribution (Not Viewable)
active_view_impression_dist_viewableNUMERICActive View: Impression Distribution (Viewable)Active View: Impression Distribution (Viewable)
active_view_impressions_audible_and_visible_100pNUMERICActive View: Impressions Audible and Visible at CompletionActive View: Impressions Audible and Visible at Completion
active_view_impressions_visible_10sNUMERICActive View: Impressions Visible 10 SecondsActive View: Impressions Visible 10 Seconds
active_view_measurable_impressionsNUMERICActive View: Measurable ImpressionsActive View: Measurable Impressions
active_view_not_measurable_impressionsNUMERICActive View: Not Measurable ImpressionsActive View: Not Measurable Impressions
active_view_not_viewable_impressionsNUMERICActive View: Not Viewable ImpressionsActive View: Not Viewable Impressions
active_view_perc_audible_and_visible_100pNUMERICActive View: % Audible and Visible at CompletionActive View: % Audible and Visible at Completion
active_view_perc_audible_and_visible_25pNUMERICActive View: % Audible and Visible at First QuartileActive View: % Audible and Visible at First Quartile
active_view_perc_audible_and_visible_50pNUMERICActive View: % Audible and Visible at MidpointActive View: % Audible and Visible at Midpoint
active_view_perc_audible_and_visible_75pNUMERICActive View: % Audible and Visible at Third QuartileActive View: % Audible and Visible at Third Quartile
active_view_perc_audible_and_visible_startNUMERICActive View: % Audible and Visible at StartActive View: % Audible and Visible at Start
active_view_perc_audible_impressionsNUMERICActive View: % Audible ImpressionsActive View: % Audible Impressionse
active_view_perc_audible_play_timeNUMERICActive View: % Play Time AudibleActive View: % Play Time Audible
active_view_perc_audible_visible_play_timeNUMERICActive View: % Play Time Audible and VisibleActive View: % Play Time Audible and Visible
active_view_perc_backgroundNUMERICActive View: % In BackgroundActive View: % In Background
active_view_perc_fullscreenNUMERICActive View: % Full-ScreenActive View: % Full-Screen
active_view_perc_impression_audible_and_fully_screenNUMERICActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) RateActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate
active_view_perc_impression_audible_and_fully_screen_half_durationNUMERICActive View: Audible & Fully On-Screen for Half of Duration (TrueView) RateActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
active_view_perc_impressions_audible_and_visible_100pNUMERICActive View: % of Completed Impressions Audible and VisibleActive View: % of Completed Impressions Audible and Visible
active_view_perc_impressions_audible_and_visible_25pNUMERICActive View: % of First Quartile Impressions Audible and VisibleActive View: % of First Quartile Impressions Audible and Visible
active_view_perc_impressions_audible_and_visible_50pNUMERICActive View: % of Midpoint Impressions Audible and VisibleActive View: % of Midpoint Impressions Audible and Visible
active_view_perc_impressions_audible_and_visible_75pNUMERICActive View: % of Third Quartile Impressions Audible and VisibleActive View: % of Third Quartile Impressions Audible and Visible
active_view_perc_impressions_visible_100pNUMERICActive View: % of Completed Impressions VisibleActive View: % of Completed Impressions Visible
active_view_perc_impressions_visible_25pNUMERICActive View: % of First Quartile Impressions VisibleActive View: % of First Quartile Impressions Visible
active_view_perc_impressions_visible_50pNUMERICActive View: % of Midpoint Impressions VisibleActive View: % of Midpoint Impressions Visible
active_view_perc_impressions_visible_75pNUMERICActive View: % of Third Quartile Impressions VisibleActive View: % of Third Quartile Impressions Visible
active_view_perc_measurable_impressionsNUMERICActive View: % Measurable ImpressionsActive View: % Measurable Impressions
active_view_perc_playedNUMERICActive View Pecentage PlayedActive View: % of Ad Played
active_view_perc_viewable_impressionsNUMERICActive View: % Viewable ImpressionsActive View: % Viewable Impressions
active_view_perc_visible_100pNUMERICActive View: % Visible at CompletionActive View: % Visible at Completion
active_view_perc_visible_10sNUMERICActive View: % Visible 10 SecondsActive View: % Visible 10 Seconds
active_view_perc_visible_25pNUMERICActive View: % Visible at First QuartileActive View: % Visible at First Quartile
active_view_perc_visible_50pNUMERICActive View: % Visible at MidpointActive View: % Visible at Midpoint
active_view_perc_visible_75pNUMERICActive View: % Visible at Third QuartileActive View: % Visible at Third Quartile
active_view_perc_visible_play_timeNUMERICActive View: % Play Time VisibleActive View: % Play Time Visible
active_view_perc_visible_startNUMERICActive View: % Visible at StartActive View: % Visible at Start
active_view_tv_measurable_impressionsNUMERICActive View TV Measurable ImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
active_view_tv_viewable_impressionsNUMERICActive View TV Viewable ImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
NUMERICActive View: Viewable Impression Cookie ReachActive View: Viewable Impression Cookie Reach
activeviewviewableimpressionsNUMERICActive View: Viewable ImpressionsThe number of impressions on the site that were viewable out of all measurable impressions.
activityTEXTActivityA single Floodlight tracking element used to track any action (such as a click, download, lead, or sale) performed by a user in an advertiser's app or website after that user has clicked on or seen the advertiser's ad.
activityidTEXTActivity IDThe ID associated with an activity.
ad_browser_major_version_targetingTEXTAd Browser Targeting Major VersionMajor version number of browsers targeted by this ad
ad_browser_minor_version_targetingTEXTAd Browser Targeting Minor VersionMinor version number of browsers targeted by this ad
ad_browser_targetingTEXTAd Browser TargetingBrowser names to target by the ad
ad_compatibilityTEXTAd CompatibilityCompatibility of this ad.
ad_connection_type_targetingTEXTAd Targeting Connection TypeContains information about an internet connection type that can be targeted by ads.
ad_creative_rotation_typeTEXTAd Creative Rotation TypeType of creative rotation. Can be used to specify whether to use sequential or random rotation.
ad_creative_rotation_weight_strategyTEXTAd Creative Rotation Weight StartegyStrategy for calculating weights. Used with CREATIVE_ROTATION_TYPE_RANDOM
ad_days_schedulingTEXTAd Days SchedulingDays of the week when the ad will serve.
ad_end_timeDATEAd End TimeDate and time that this ad should stop serving. Must be later than the start time.
ad_freq_durationNUMERICAd Frequency Cap DurationDuration of time, in seconds, for this frequency cap. The maximum duration is 90 days
ad_freq_impressionsNUMERICAd Frequency Cap ImpressionsNumber of times an individual user can be served the ad within the specified duration.
ad_idTEXTAD IDThe ID associated with an ad.
ad_impressions_ratioNUMERICAd Impressions RatioImpression ratio for this ad. This ratio determines how often each ad is served relative to the others.
ad_is_dynamic_click_trackerTEXTAd Is Dynamic Click TrackerWhether this ad is a dynamic click tracker. Applicable when type is AD_SERVING_CLICK_TRACKER.
ad_mobile_carrier_targetingTEXTAd Targeting Mobile CarrierMobile carriers that this ad targets
ad_mobile_carrier_targeting_countryTEXTAd Targeting Mobile Carrier CountryCountry code of the country to which this mobile carrier belongs.
ad_nameTEXTAD nameA commercial message that's delivered to a user. In Campaign Manager 360, an ad generally contains one or more creatives and is where you set the run dates and targeting criteria. To run, an ad must be assigned to a placement.
ad_os_major_version_targetingTEXTAd Targeting OS Major VersionOperating system major version that this ad targets.
ad_os_minor_version_targetingTEXTAd Targeting OS Minor VersionOperating system minor version that this ad targets.
ad_os_targetingTEXTAd Targeting OSOperating systems that this ad targets. Applicable when type is AD_SERVING_STANDARD_AD.
ad_os_targeting_is_desktopTEXTAd Targeting OS is DesktopWhether this operating system is for desktop.
ad_os_targeting_is_mobileTEXTAd Targeting OS is MobileWhether this operating system is for mobile.
ad_platform_targetingTEXTAd Platform TargetingThe hardware platform to which ads were delivered or on which a conversion took place (desktop, tablet, or smartphone).
ad_priorityTEXTAd PriorityServing priority of an ad, with respect to other ads. The lower the priority number, the greater the priority with which it is served.
ad_start_timeDATEAd Start TimeDate and time that this ad should start serving. If creating an ad, this field must be a time in the future.
ad_time_schedulingTEXTAd Time SchedulingHours of the day when the ad will serve.
ad_typeTEXTAD TypeThe type of ad
advertiserTEXTAdvertiserAn organization that creates and distributes a commercial message.
advertiser_group_idTEXTAdvertiser Group IDThe group ID associated with an advertiser.
advertiser_group_nameTEXTAdvertiser Group NameThe group name associated with an advertiser.
advertiseridTEXTAdvertiser IDThe ID associated with an advertiser.
audio_avg_display_timeNUMERICAverage Display TimeThe average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range.
audio_completionsNUMERICAudio CompletionsThe number of impressions for which an audio clip played to completion.
audio_mutesNUMERICAudio MutesThe average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
audio_pausesNUMERICAudio PausesThe number of impressions for which the user paused the audio clip in the ad.
audio_played_p25NUMERICAudio First Quartile CompletionsIn-stream audio. The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length.
audio_played_p50NUMERICAudio MidpointsIn-stream audio. The number of impressions for which an ad clip played to the midpoint of the audio content’s total length.
audio_played_p75NUMERICAudio Third Quartile CompletionsThe number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length
audio_playsNUMERICAudio PlaysThe number of served audio impressions, counted when the audio clip was played or started by the user.
audio_replaysNUMERICAudio ReplaysThe number of impressions for which a user restarted an audio clip after it was stopped or paused.
audio_unmutesNUMERICAudio UnutesThe number of impressions for which mute was turned off to allow the audio’s sound to be played.
avg_interaction_timeNUMERICAverage Interaction TimeThe average amount of time, in seconds, that each user interaction with a Rich Media creative lasted.
campaignTEXTCampaignAssociated with an advertiser, a campaign is a basic framework for managing your advertising.
campaign_end_dateDATECampaign End DateThe end date of a campaign.
campaign_optimization_modelTEXTCampaign Optimization ModelOptimization model for this configuration. Possible values: CLICK, POST_CLICK, POST_IMPRESSION, POST_CLICK_AND_IMPRESSION, VIDEO_COMPLETION.
campaign_start_dateDATECampaign Start DateThe start date of a campaign.
campaignidTEXTCampaign ID (duplicate)The ID associated with a campaign. (duplicate)
clicksNUMERICClicksThe number of times that users clicked on a creative during the specified date range.
conversionsNUMERICTotal ConversionsThe number of conversions
NUMERICCookie Unconsented ImpressionsThe number of impressions that didn't have consent for the use of cookies or other local identifiers and were therefore served by the publisher as limited ads.
countryTEXTCountryA geographical area, used for targeting and geographic reporting.
cpaNUMERICCost Per ActivityFor each Floodlight activity, the media cost per user activity (conversion)
cpcNUMERICCPCThe media cost per user click.
cpmNUMERICCPMThe amount of revenue per 1000 impressions that is generated by your ads
cprNUMERICCost Per ActivityMedia Cost The media cost for each unit of revenue recorded
creativeTEXTCreativeThe media package that's delivered to users to convey your advertising message. Generally, each creative consists of at least one asset, such as an image file.
creative_background_colorTEXTCreative Background colorThe 6-character HTML color code, beginning with `#`, for the background of the window area where the Flash file is displayed. Default is white.
creative_backup_image_windowTEXTCreative Backup Image Window TypeType of browser window for which the backup image of the flash creative can be displayed.
creative_heightNUMERICCreative HeightCreative height
creative_idTEXTCreative IDThe ID associated with a creative.
creative_last_modifiedDATECreative Last Modified TimeTimestamp of the last change
creative_media_descTEXTCreative Media DescriptionDescription of the audio or video ad.
creative_media_durationNUMERICCreative Media DurationCreative audio or video duration in seconds.
creative_min_flash_versionTEXTCreative Min Flash VersionThe minimum required Flash plugin version for this creative. For example, 11.2.202.235.
creative_redirect_urlTEXTCreative Redicrect URLURL of hosted image or hosted video or another ad ta
creative_skippableTEXTCreative SkippableWhether the user can choose to skip the creative.
creative_video_skip_offset_percTEXTCreative Video Skip Offset PercentageAmount of time (in percentage) to play the video before the skip button appears.
creative_video_skip_offset_secTEXTCreative Video Skip Offset SecAmount of time (in seconds) to play the video before the skip button appears.
creative_video_view_offset_percTEXTCreative Video View Offset (In Percentage)Amount of time (in percentage) to play the video before counting a view.
creative_video_view_offset_secTEXTCreative Video View Offset (In Seconds)Amount of time (in seconds) to play the video before counting a view.
creative_widthNUMERICCreative WidthCreative width
creativetypeTEXTCreative TypeThe type of creative that was delivered, such as Display, In-stream video, rich media, and so on.
cross_click_through_convNUMERICClick-through Conversions + Cross-EnvironmentClick-through Conversions + Cross-Environment
cross_click_through_conv_eventsNUMERIC Click-through Conversion Events + Cross-EnvironmentClick-through Conversion Events + Cross-Environment
cross_click_through_revenueNUMERICClick-through Revenue + Cross-EnvironmentClick-through Revenue + Cross-Environment
cross_total_convNUMERICTotal Conversions + Cross-EnvironmentTotal Conversions + Cross-Environment
cross_total_conv_eventsNUMERICTotal Conversion Events + Cross-EnvironmentTotal Conversion Events + Cross-Environment
cross_total_revenueNUMERICTotal Revenue + Cross-EnvironmentTotal Revenue + Cross-Environment
ctrPERCENTCTRThe percentage of impressions that result in users clicking an ad.
dateDATEDateThe date when the reported events took place.
engagementsNUMERICEngagementsThe number of times that users engaged with an interactive element in a rich media creative.
feed1reportinglabelTEXTFeed 1 Reporting LabelOne of the possible options in a feed.
floodlight_attribution_typeTEXTFloodlight Attribution TypeFloodlight Attribution Type.
floodlight_config_idTEXTFloodlight Config IDFloodlight Configuration.
floodlight_impressionsNUMERICFloodlight ImpressionsFloodlight Impressions
impressionsNUMERICImpressionsThe number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.
invalid_clicksNUMERICInvalid ClicksThe number of clicks that were proactively removed by traffic quality filtering.
invalid_clicks_percNUMERICInvalid Clicks %The percent of total clicks that were proactively removed by traffic quality filtering.
invalid_impressionsNUMERICInvalid ImpressionsThe number of impressions that were proactively removed by traffic quality filtering.
invalid_impressions_percNUMERICInvalid Impressions %The percent of total impressions that were proactively removed by traffic quality filtering.
landing_page_urlTEXTLanding Page URLThe URL a user is sent to when they click on an ad. Usually the landing page URL points to a webpage in the advertiser’s website. If the creative served has multiple exits, each exit will be displayed as its own row.
mediacostNUMERICMedia CostThe cost of all impressions, clicks, and activities during the specified date range, based on the schedule and pricing information that was entered for each placement.
natural_search_actionsNUMERICNatural Search ActionsNatural search actions
natural_search_clicksNUMERICNatural Search ClicksNatural search clicks
natural_search_revenueNUMERICNatural Search RevenueNatural search revenue
natural_search_transactionsNUMERICNatural Search TransactionsNatural search transactions
NUMERICPaid Search Average CM360 Transaction AmountThe average amount of money per transaction (that is, conversion) that is recorded by a Floodlight sales activity and attributed to a paid search click.
NUMERICPaid Search Average Cost Per TransactionThe average cost per transaction (CPT) of paid search, which is the amount you spend on paid search clicks per transaction that a customer performs.
NUMERICPaid Search Average PositionThe average position (or rank) of a paid search ad, which describes how the ad ranks against other ads in terms of where they appear on the search results page.
NUMERICPaid Search Action Conversion PercentageThe number of actions divided by the number of paid search clicks.
NUMERICPaid Search CostThe total fees for clicks on paid search ads during the specified date range.
NUMERICPaid Search Click RateThe percentage of paid search impressions that result in users clicking an ad.
NUMERICPaid Search ImpressionsThe number of times a paid search ad was shown.
NUMERICPaid Search RevenueThe amount of revenue recorded from Floodlight conversions attributed to paid search ads.
NUMERICPaid Search Spend Per Transaction RevenueThe ratio of paid search cost to paid search revenue
NUMERICPaid Search Transaction Conversion PercentageThe number of transactions (conversions) recorded by Floodlight sales activities divided by paid search clicks.
NUMERICPaid Search Transaction Revenue Per SpendThe ratio of paid search revenue to paid search cost
NUMERICPaid Search TransactionsThe number of sales conversions attributed to paid search ads, as recorded by Floodlight sales activities.
NUMERICPaid Search VisitsPaid search visits
NUMERICPaid Social ClicksPaid social clicks
NUMERICPaid Social CostPaid social cost
NUMERICPaid Social ImpressionsPaid social impressions
placementTEXTPlacementA Placement resource represents a fixed block of ad space on a site. It defines where an advertisement can serve, its physical dimensions, pricing information, and other key properties. One or more ads are linked to each placement.
placement_compatibilityTEXTPlacement CompatibilityCompatibility of this placement.
placement_content_category_idTEXTPlacement Conetnt Category IDThe ID of this content category
placement_content_category_nameTEXTPlacement Conetnt Category NameName of this content category.
placement_group_idTEXTPlacement Group IDThe ID associated with a placement group.
placement_group_nameTEXTPlacement Group NameThe placement group name.
placement_group_typeTEXTPlacement Group TypeType of this placement group. A package is a simple group of placements that acts as a single pricing point for a group of tags.
placement_idTEXTPlacement IDThe ID associated with a placement.
placement_strategy_idTEXTPlacement Strategy IDThe placement stragedy ID.
planned_media_costNUMERICPlanned Media CostThe sum of the cost of all pricing flights over the entire lifetime of a placement.
profile_idTEXTProfile IDID of CM360 user that provides access to the account.
profile_nameTEXTProfile nameName of CM360 user that provides access to the account..
profileidTEXTProfile ID (alias)ID of CM360 user that provides access to the account.
profilenameTEXTProfile name (alias)Name of CM360 user that provides access to the account..
revenueNUMERICRevenueThe total amount of revenue
revenue_per_clickNUMERICRevenue Per ClickFor each user click, the average amount of revenue recorded by each Floodlight sales activity
revenue_per_th_impressionsNUMERICRevenue Per Thousand ImpressionsFor each user click, the average amount of revenue recorded by each Floodlight sales activity
scrollsNUMERICRich Media ScrollsThe number of times that a user has scrolled through a rich media creative.
siteTEXTSite (CM360)A representation in your Campaign Manager 360 account of a website, part of a website, or group of websites from which an advertiser or agency has purchased ad space.
siteidTEXTSite ID (CM360)The ID associated with a Campaign Manager 360 site.
social_engagement_rateNUMERICSocial Engagement RateTotal engagements on your Twitter ad divided by the number of times the ad was shown.
social_followsNUMERICSocial FollowsThe number of Twitter users that clicked follow, in order to receive Tweets/ updates from your promoted account.
social_lead_submissionsNUMERICSocial Lead SubmissionsThe number of times Twitter users shared their name and email address with you by clicking through a lead generation card in your Tweets.
social_likesNUMERICSocial LikesThe number of times Twitter users liked your Tweet by clicking the heart icon.
social_offer_acceptsNUMERICSocial Offer AcceptsThe number of times Twitter users added your Tweeted offer to their registered credit/debit card.
social_other_interactionsNUMERICSocial Other InteractionsThe total number of other interactions a social network user had with your content.
social_repliesNUMERICSocial RepliesThe number of times Twitter users Tweeted in response to your message, usually done by clicking the reply button.
social_shares_externalNUMERICSocial Shares (External)The number of times a social network user shared your content outside of the platform.
social_shares_internalNUMERICSocial Shares (Internal)The number of times a social network user shared your content within the platform.
social_total_engagmentsNUMERICSocial Total Social EngagementsThe total number of Clicks, Retweets, Likes, Replies, and Follows because of your Twitter campaign.
sourceTEXTSourceAlias for Site (CM360).
spendNUMERICSpendSpend (alias for DBM (DV360) Cost)
total_video_played_p100NUMERICVideo Plays at 100 percentThe number of impressions for which an ad clip played to completion.
total_video_played_p25NUMERICVideo Plays at 25 percentThe number of impressions for which an ad clip played to the end of the first quarter of the video's total length.
total_video_played_p50NUMERICVideo Plays at 50 percentThe number of impressions for which an ad clip played to the midpoint of the video's total length.
total_video_played_p75NUMERICVideo Plays at 75 percentThe number of impressions for which an ad clip played to the end of the third quarter of the video's total length.
totalcostNUMERICTotal CostTotal Cost (alias for DBM (DV360) Cost)
twitter_app_clicksNUMERICTwitter App Install ClicksThe number of times Twitter users clicked through your Tweet(s) to download your app.
twitter_url_clicksNUMERICTwitter URL ClicksThe number of times Twitter users clicked on URLs in your Tweets.
twitter_video_100_perc_view_3sNUMERICTwitter: Video 100% In View For 3 SecondsFor Twitter campaigns, the number of times a video (with at least 100% of the video player on screen) was played for at least three seconds .
twitter_video_50_perc_view_2sNUMERICTwitter: Video 50% In View For 2 SecondsFor Twitter campaigns, the number of times a video (with a least 50% of the video player on screen) was played for at least two seconds .
vendor_blocked_adsNUMERICVendor Blocked AdsThe number of ads blocked by your third-party provider
video_avg_view_timeNUMERICVideo Average View TimeThe average amount of time that an ad clip was played.
video_fullscreenNUMERICVideo Full-ScreenThe number of impressions for which an ad clip was played in full-screen mode.
video_interactionsNUMERICVideo InteractionsVideo Interactions.
video_interactions_rateNUMERICVideo Interaction RateThe ratio of video interactions to video plays.
video_mutesNUMERICVideo MutesThe number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the video plays.
video_pausesNUMERICVideo PausesThe number of impressions for which the user paused the video clip in the ad.
video_replaysNUMERICVideo ReplaysThe number of impressions for which a user restarted a video clip after it was stopped or paused.
video_skipsNUMERICVideo SkipsThe number of times a user has skipped a video clip that was playing.
video_startNUMERICVideo StartAlias for Video Starts.
video_startsNUMERICVideo StartsThe number of served video impressions, counted when the video clip was played or started by the user.
video_stopsNUMERICVideo StopsThe number of impressions for which a user stopped a video clip that was playing.
video_unmutesNUMERICVideo UnmutesThe number of impressions for which mute was turned off to allow the video's sound to be played. An unmute is counted even if the user unmutes the ad before the video plays.
video_viewsNUMERICVideo ViewsThe number of impressions for which a video clip was played.
video_views_rateNUMERICVideo Views RateThe percentage of the ad clip that was played.
view_through_convNUMERICView-through Conversions + Cross-EnvironmentView-through Conversions + Cross-Environment
view_through_conv_eventsNUMERICView-through Conversion Events + Cross-EnvironmentView-through Conversion Events + Cross-Environment
view_through_revenueNUMERICView-through Revenue + Cross-EnvironmentView-through Conversions + Cross-Environment