Windsor brings all your Outbrain data into Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, Azure, PostgreSQL, MySQL, Python, Amazon S3, Azure, Azure MS SQL
Outbrain Field Reference
Sample
https://connectors.windsor.ai/klaviyo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,impressions,spend,total_conversions,ctr&_renderer=csv
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions |
| adnetwork_revenue | NUMERIC | Ad Network Revenue | The Ad Network Reported Revenue |
| average_value | NUMERIC | Average Value | The average amount of money reported for conversions from clicks: sum_value / conversions |
| campaign | TEXT | Campaign | The Campaign Name |
| campaign_id | TEXT | Campaign ID | The ID number of the campaign |
| clicks | NUMERIC | Clicks | The Number of Clicks |
| conversion_rate | PERCENT | Conversion Rate from Clicks | The average rate of conversions from clicks per click (percentage): (conversions / clicks) / 100 |
| conversions | NUMERIC | Conversions | The number of conversions from clicks |
| cpa | NUMERIC | Cost Per Acquisition | The average CPA (Cost Per Acquisition) for conversions from clicks: spend / conversions |
| ctr | PERCENT | Click Through Rate | The average CTR (Click Through Rate) percentage: (clicks / impressions) / 100 |
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row |
| date | DATE | Date | The Date |
| day_of_month | TEXT | Day of month | Day of the month |
| ecpc | NUMERIC | Effective Cost Per Click | The effective (calculated) average CPC (Cost Per Click): spend / clicks |
| impressions | NUMERIC | Impressions | The Number of Impressions |
| month | TEXT | Month | Number of the month |
| roas | PERCENT | Return on Ad Spend | Total conversion value attributed to clicks, divided by spend: sum_value / spend |
| source | TEXT | Source | The name of the Windsor connector returning the row |
| spend | NUMERIC | Spend | The Media Spend |
| sum_value | NUMERIC | Sum Value | The total amount of money reported for conversions from clicks |
| today | DATE | Today | Today's date |
| total_average_value | NUMERIC | Total Average Value | The average amount of money reported for all conversions: total_sum_value / total_conversions |
| total_conversions | NUMERIC | Total Conversions | The total number of conversions |
| total_cpa | NUMERIC | Total Cost Per Acquisition | The average CPA (Cost Per Acquisition) for all conversions: spend / total_conversions |
| total_roas | NUMERIC | Total Return on Ad Spend | Total conversion value attributed to clicks or views, divided by spend: total_sum_value / spend |
| total_sum_value | NUMERIC | Total Sum Value | The total amount of money reported for all conversions |
| totalcost | NUMERIC | Total Cost | The Media Spend |
| view_average_value | NUMERIC | View Average Value | The average amount of money reported for view-through conversions: view_sum_value / view_conversions |
| view_conversion_rate | NUMERIC | View-Through Conversion Rate | The average rate of view-through conversions per viewable impression (percentage) |
| view_conversions | NUMERIC | View-Through Conversions | The number of view-through conversions |
| view_sum_value | NUMERIC | View Sum Value | The total amount of money reported for view-through conversions |
| week | TEXT | Week | Week (Sun-Sat). |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). |
| year | TEXT | Year | Year |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |