Connect Criteo to Snowflake with Windsor.ai

criteo logo

+

snowflake

Stream all your retargeting performance data from Criteo to Snowflake

About Criteo

Criteo offers personalised remarketing for e-commerce advertisers. The service works with e-commerce retailers which want to serve personalised display ads to potential customers.

About Snowflake

Snowflake is a cloud data warehouse. Contrary to on premise data bases it eliminates the need to maintain hardware infrastructure. I’s architecture allow it to scale dynamically depending on the resource consumption needed by the users. The outcome of working with a cloud data warehouse like Snowflake is a greatly increased productivity of end users working with Snowflake data.

First Step:

Follow the Tutorial Below:

  1. Add all the columns that are returned by your connector’s URL. 
  2. Create the WINDOSR_UPLOAD role (name has no importance) 
  3. Create a user and add the previously created role to that user 
  4. Grant rights to the DATABASE to the created user 
  5. Grand the rights to the destination table 
  6. Get the rerquired fields from Snowflake to use the Snowflake destination in Onboard Form
  1. Get the username 
  2. Get the password 
  3. Get the account 
  4. Get the warehouse 
  5. Get the database 
  6. Get the schema 
  7. Get the table name 

Second step:

1.You need to select Criteo as a Data Source and Grant Access to Windsor.ai.

  1. In Select Destination select Snowflake as destination
  2. Enter all the credentials required and click Save
  3. Your data will now be streamed to Snowflake. In case there is an error you will be notified.

You should also read:

Stream Your Data to Snowflake

Data Studio Criteo Overview Report

A B2B Marketing Attribution Guide for Advanced Marketers in 2022

Criteo metrics and dimensions available for streaming into Snowflake

NameTypeDescription
Account IDTEXTThe Advertiser ID
Account NameTEXTThe Name of the Advertiser
Ad Network ConversionsNUMERICThe Ad Network Reported Conversions
Ad Network RevenueNUMERICThe Ad Network Reported Revenue
AdvertiserTEXTThe Name of the Advertiser
AudienceNUMERICNumber of distinct cookies to which Criteo had the opportunity to make a display
CampaignTEXTThe Campaign Name
ClicksNUMERICNumber of times that your Criteo ads have been clicked
DateDATEDate
DeviceTEXTThe Device Type
ImpressionsNUMERICNumber of times your Criteo ad is displayed to a user on publishers’ websites
ReachNUMERICShare of the audience exposed to at least one Criteo display ad (percentage)
SpendNUMERICTotal cost of your campaigns
Total CostNUMERICTotal cost of your campaigns (Duplicate)
RevenueNUMERICThe total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View RevenueNUMERICThe total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
Post-View and Click RevenueNUMERICPost-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
TransactionsNUMERICThe total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
Post-View TransactionsNUMERICNumber of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
Post-View and Click TransactionsNUMERICThe total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers

Windsor.ai: Easily connect Criteo to Snowflake

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketeers, whenever they want.

insights

Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Start a free trial today.

Integrate all your data and measure what matters.