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Klaviyo Field Reference
Sample
https://connectors.windsor.ai/klaviyo?api_key=[your API key]&date_preset=last_7d&fields=email,first_name,last_name,organization,created&_renderer=csv
Fields
ID | Type | Name | Description | Report |
---|---|---|---|---|
account_id | TEXT | Account ID | Klaviyo account ID | general |
address1 | TEXT | Address Line 1 | The primary address line of the object | members |
address2 | TEXT | Address Line 2 | The secondary address line of the object | members |
bounced_email | NUMERIC | Bounced Email | Bounced Email | metrics |
bounced_email_rate | NUMERIC | Bounced Email Rate | Bounced Email Rate | metrics |
campaign | TEXT | Campaign Name | Campaign name | campaigns |
campaign_channel | TEXT | Campaign Channel | Campaign Channel | campaigns |
campaign_id | TEXT | Campaign ID | Campaign id | campaigns |
campaign_report_average_order_value | NUMERIC | Campaign report Average Order Value | Campaign report Average Order Value | campaign-reports |
campaign_report_bounce_rate | PERCENT | Campaign report Bounce Rate | Campaign report Bounce Rate | campaign-reports |
campaign_report_bounced | NUMERIC | Campaign report Bounced | Campaign report Bounced | campaign-reports |
campaign_report_bounced_or_failed | NUMERIC | Campaign report Bounced Or Failed | Campaign report Bounced Or Failed | campaign-reports |
campaign_report_bounced_or_failed_rate | PERCENT | Campaign report Bounced Or Failed Rate | Campaign report Bounced Or Failed Rate | campaign-reports |
campaign_report_click_rate | PERCENT | Campaign report Click Rate | Campaign report Click Rate | campaign-reports |
campaign_report_click_to_open_rate | PERCENT | Campaign report Click To Open Rate | Campaign report Click To Open Rate | campaign-reports |
campaign_report_clicks | NUMERIC | Campaign report Clicks | Campaign report Clicks | campaign-reports |
campaign_report_clicks_unique | NUMERIC | Campaign report Clicks Unique | Campaign report Clicks Unique | campaign-reports |
campaign_report_conversion_metric_active_on_site | TEXT | Campaign Report Conversion Metric Active on Site | Campaign Report Conversion Metric Active on Site | campaign-reports |
campaign_report_conversion_metric_bounced_email | TEXT | Campaign Report Conversion Metric Bounced Email | Campaign Report Conversion Metric Bounced Email | campaign-reports |
campaign_report_conversion_metric_clicked_email | TEXT | Campaign Report Conversion Metric Clicked Email | Campaign Report Conversion Metric Clicked Email | campaign-reports |
campaign_report_conversion_metric_clicked_sms | TEXT | Campaign Report Conversion Metric Clicked SMS | Campaign Report Conversion Metric Clicked SMS | campaign-reports |
campaign_report_conversion_metric_dropped_email | TEXT | Campaign Report Conversion Metric Dropped Email | Campaign Report Conversion Metric Dropped Email | campaign-reports |
campaign_report_conversion_metric_failed_to_deliver_sms | TEXT | Campaign Report Conversion Metric Failed to Deliver SMS | Campaign Report Conversion Metric Failed to Deliver SMS | campaign-reports |
campaign_report_conversion_metric_marked_email_as_spam | TEXT | Campaign Report Conversion Metric Marked Email as Spam | Campaign Report Conversion Metric Marked Email as Spam | campaign-reports |
campaign_report_conversion_metric_opened_email | TEXT | Campaign Report Conversion Metric Opened Email | Campaign Report Conversion Metric Opened Email | campaign-reports |
campaign_report_conversion_metric_received_email | TEXT | Campaign Report Conversion Metric Received Email | Campaign Report Conversion Metric Received Email | campaign-reports |
campaign_report_conversion_metric_sent_sms | TEXT | Campaign Report Conversion Metric Sent SMS | Campaign Report Conversion Metric Sent SMS | campaign-reports |
campaign_report_conversion_metric_subscribed_to_list | TEXT | Campaign Report Conversion Metric Subscribed to List | Campaign Report Conversion Metric Subscribed to List | campaign-reports |
campaign_report_conversion_metric_unsubscribe_page_submit | TEXT | Campaign Report Conversion Metric Unsubscribe Page Submit | Campaign Report Conversion Metric Unsubscribe Page Submit | campaign-reports |
campaign_report_conversion_metric_unsubscribed | TEXT | Campaign Report Conversion Metric Unsubscribed | Campaign Report Conversion Metric Unsubscribed | campaign-reports |
campaign_report_conversion_metric_unsubscribed_from_list | TEXT | Campaign Report Conversion Metric Unsubscribed from List | Campaign Report Conversion Metric Unsubscribed from List | campaign-reports |
campaign_report_conversion_rate | PERCENT | Campaign report Conversion Rate | Campaign report Conversion Rate | campaign-reports |
campaign_report_conversion_uniques | NUMERIC | Campaign report Conversion Uniques | Campaign report Conversion Uniques | campaign-reports |
campaign_report_conversion_value | NUMERIC | Campaign report Conversion Value | Campaign report Conversion Value. Default conversion metric for this field is Placed Order | campaign-reports |
campaign_report_conversions | NUMERIC | Campaign report Conversions | Campaign report Conversions | campaign-reports |
campaign_report_delivered | NUMERIC | Campaign report Delivered | Campaign report Delivered | campaign-reports |
campaign_report_delivery_rate | PERCENT | Campaign report Delivery Rate | Campaign report Delivery Rate | campaign-reports |
campaign_report_failed | NUMERIC | Campaign report Failed | Campaign report Failed | campaign-reports |
campaign_report_failed_rate | PERCENT | Campaign report Failed Rate | Campaign report Failed Rate | campaign-reports |
campaign_report_open_rate | PERCENT | Campaign report Open Rate | Campaign report Open Rate | campaign-reports |
campaign_report_opens | NUMERIC | Campaign report Opens | Campaign report Opens | campaign-reports |
campaign_report_opens_unique | NUMERIC | Campaign report Opens Unique | Campaign report Opens Unique | campaign-reports |
campaign_report_recipients | NUMERIC | Campaign report Recipients | Campaign report Recipients | campaign-reports |
campaign_report_revenue_per_recipient | NUMERIC | Campaign report Revenue Per Recipient | Campaign report Revenue Per Recipient | campaign-reports |
campaign_report_spam_complaint_rate | PERCENT | Campaign report Spam Complaint Rate | Campaign report Spam Complaint Rate | campaign-reports |
campaign_report_spam_complaints | NUMERIC | Campaign report Spam Complaints | Campaign report Spam Complaints | campaign-reports |
campaign_report_unsubscribe_rate | PERCENT | Campaign report Unsubscribe Rate | Campaign report Unsubscribe Rate | campaign-reports |
campaign_report_unsubscribe_uniques | NUMERIC | Campaign report Unsubscribe Uniques | Campaign report Unsubscribe Uniques | campaign-reports |
campaign_report_unsubscribes | NUMERIC | Campaign report Unsubscribes | Campaign report Unsubscribes | campaign-reports |
cancelled_order | NUMERIC | Cancelled Order | Total amount of Cancelled Order | metrics |
cancelled_order_value | NUMERIC | Cancelled Order Value | Cancelled Order value | metrics |
checkout_completed | NUMERIC | Checkout Completed | Checkout Completed | metrics |
checkout_start_to_order_rate | NUMERIC | Checkout Start to Order Rate | Completed checkouts as ratio of checkout starts | metrics |
checkout_started | NUMERIC | Checkout Started | Total amount of Checkout Started | metrics |
checkout_started_value | NUMERIC | Checkout Started Value | Checkout Started value | metrics |
city | CITY | City | The city of the object | members |
click_rate | PERCENT | Click rate | Click rate of e-mails | metrics |
clicks | NUMERIC | Clicks | Number of unique e-mail clicks | metrics |
conversions | NUMERIC | Conversions | Total Value of placed orders | metrics |
conversions_avg_value | PERCENT | Average Conversion Value | Average value of placed orders | metrics |
country | COUNTRY | Country | The country of the object | members |
created | TEXT | Campaign Created at | Campaign creation time | campaigns |
created_at | DATE | Created Date/Time | The time stamp of the object creation | members |
datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
date | DATE | Date | Date of metric type data | general |
day_of_month | TEXT | Day of month | Day of the month | |
dimensions | TEXT | Flow dimensions | Flow dimensions | metrics |
TEXT | Email address | The email address of the object | members | |
firstname | TEXT | First Name | The first name of the object | members |
flow_archived | TEXT | Flow Archived | Flow Archived | flows |
flow_average_order_value | NUMERIC | Flow Average order value | Flow Average order value. Default conversion metric for this field is Placed Order | flows |
flow_bounce_rate | PERCENT | Flow Bounce rate | Flow Bounce rate | flows |
flow_bounced | NUMERIC | Flow Bounced | Flow Bounced | flows |
flow_bounced_or_failed | NUMERIC | Flow Bounced or failed | Flow Bounced or failed | flows |
flow_bounced_or_failed_rate | PERCENT | Flow Bounced or failed rate | Flow Bounced or failed rate | flows |
flow_click_rate | PERCENT | Flow Click rate | Flow Click rate | flows |
flow_click_to_open_rate | PERCENT | Flow Click to open rate | Flow Click to open rate | flows |
flow_clicks | NUMERIC | Flow Clicks | Flow Clicks | flows |
flow_clicks_unique | NUMERIC | Flow Clicks unique | Flow Clicks unique | flows |
flow_conversion_metric_active_on_site | TEXT | Flow Conversion Metric Active on Site | Active on Site - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_bounced_email | TEXT | Flow Conversion Metric Bounced Email | Bounced Email - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_clicked_email | TEXT | Flow Conversion Metric Clicked Email | Clicked Email - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_clicked_sms | TEXT | Flow Conversion Metric Clicked SMS | Clicked SMS - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_opened_email | TEXT | Flow Conversion Metric Opened Email | Opened Email - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_received_sms | TEXT | Flow Conversion Metric Received SMS | Received SMS - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_sent_sms | TEXT | Flow Conversion Metric Sent SMS | Sent SMS - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_subscribed_to_list | TEXT | Flow Conversion Metric Subscribed to List | Subscribed to List - to be used for conversion metrics in flows stats | flows |
flow_conversion_metric_unsubscribed | TEXT | Flow Conversion Metric Unsubscribed | Unsubscribed - to be used for conversion metrics in flows stats | flows |
flow_conversion_rate | PERCENT | Flow Conversion rate | Flow Conversion rate | flows |
flow_conversion_uniques | NUMERIC | Flow Conversion uniques | Flow Conversion uniques | flows |
flow_conversion_value | NUMERIC | Flow Conversion value | Flow Conversion value. Default conversion metric for this field is Placed Order | flows |
flow_conversions | NUMERIC | Flow Conversions | Flow Conversions | flows |
flow_created_time | TIMESTAMP | Flow Created Time | Flow Created Time | flows |
flow_delivered | NUMERIC | Flow Delivered | Flow Delivered | flows |
flow_delivery_rate | PERCENT | Flow Delivery rate | Flow Delivery rate | flows |
flow_failed | NUMERIC | Flow Failed | Flow Failed | flows |
flow_failed_rate | PERCENT | Flow Failed rate | Flow Failed rate | flows |
flow_id | TEXT | Flow ID | Flow ID | flows |
flow_name | TEXT | Flow Name | Flow Name | flows |
flow_open_rate | PERCENT | Flow Open rate | Flow Open rate | flows |
flow_opens | NUMERIC | Flow Opens | Flow Opens | flows |
flow_opens_unique | NUMERIC | Flow Opens unique | Flow Opens unique | flows |
flow_recipients | NUMERIC | Flow Recipients | Flow Recipients | flows |
flow_revenue_per_recipient | NUMERIC | Flow Revenue per recipient | Flow Revenue per recipient | flows |
flow_spam_complaint_rate | PERCENT | Flow Spam complaint rate | Flow Spam complaint rate | flows |
flow_spam_complaints | NUMERIC | Flow Spam complaints | Flow Spam complaints | flows |
flow_status | TEXT | Flow Status | Flow Status | flows |
flow_trigger_type | TEXT | Flow Trigger Type | Flow Trigger Type | flows |
flow_unsubscribe_rate | PERCENT | Flow Unsubscribe rate | Flow Unsubscribe rate | flows |
flow_unsubscribe_uniques | NUMERIC | Flow Unsubscribe uniques | Flow Unsubscribe uniques | flows |
flow_unsubscribes | NUMERIC | Flow Unsubscribes | Flow Unsubscribes | flows |
flow_updated_time | TIMESTAMP | Flow Updated Time | Flow Updated Time | flows |
flow_url | TEXT | Flow URL | Flow Url | flows |
from_email | TEXT | From E-mail | From e-mail | campaigns |
from_name | TEXT | From Name | From name | campaigns |
fulfilled_order | NUMERIC | Fulfilled Order | Total amount of Fulfilled Order | metrics |
fulfilled_order_value | NUMERIC | Fulfilled Order Value | Fulfilled Order value | metrics |
fulfilled_partial_order | NUMERIC | Fulfilled Partial Order | Total amount of Fulfilled Partial Order | metrics |
fulfilled_partial_order_value | NUMERIC | Fulfilled Partial Order Value | Fulfilled Order value | metrics |
id | TEXT | ID | The ID of the object | members |
lastname | TEXT | Last Name | The last name of the object | members |
latitude | TEXT | Latitude | The latitude of the object | members |
longitude | TEXT | Longitude | The longitude of the object | members |
members_count | NUMERIC | Members | Total number of members in lists for the period | members |
message_channel | TEXT | Message Channel | Message Channel | campaigns |
month | TEXT | Month | Number of the month | |
object | TEXT | Object Type | The type of the object (e.g. Person) | members |
open_rate | PERCENT | Open rate | Open rate of E-mails | metrics |
opens | NUMERIC | Opens | Number of unique e-mail opens | metrics |
ordered_product | NUMERIC | Ordered Product | Total amount of Ordered product | metrics |
ordered_product_avg_value | PERCENT | Ordered Product Average Value | Ordered product average value | metrics |
ordered_product_value | NUMERIC | Ordered Product Value | Ordered product value | metrics |
organization_name | TEXT | Organization Name | The organization of the object | members |
phone | TEXT | Phone Number | The phone number of the object | members |
received_emails | NUMERIC | Received e-mails | Number of e-mails received | metrics |
refunded_order | NUMERIC | Refunded Order | Total amount of Refunded Order | metrics |
refunded_order_value | NUMERIC | Refunded Order Value | Refunded Order value | metrics |
region | REGION | Region | The region of the object | members |
revenue | NUMERIC | Revenue | Total Value of placed orders | metrics |
revenue_per_recipient | NUMERIC | Revenue per Recipient | The amount of revenue attributed to a campaign divided by the number of recipients | metrics |
sent_at | TEXT | Sent at | Campaign sent time | campaigns |
sent_emails | NUMERIC | Sent Emails | The number of recipients the email was sent to | metrics |
shopify_cancelled_order | NUMERIC | Shopify Cancelled Order | This event is tracked when a customer creates an order in your Shopify store but then cancels the order before fulfillment | metrics |
shopify_checkout_started | NUMERIC | Shopify Checkout Started | Shopify checkout completed | metrics |
shopify_confirmed_shipment | NUMERIC | Shopify Confirmed Shipment | Shopify Confirmed Shipment | metrics |
shopify_delivered_shipment | NUMERIC | Shopify Delivered Shipment | Shopify Delivered Shipment | metrics |
shopify_fulfilled_order | NUMERIC | Shopify Fulfilled Order | This event is tracked when an order is marked as 'fulfilled' in your Shopify store | metrics |
shopify_fulfilled_partial_order | NUMERIC | Shopify Fulfilled Partial Order | This event is tracked when an order is marked as 'fulfilled' in your Shopify store | metrics |
shopify_marked_out_for_delivery | NUMERIC | Shopify Marked Out for Delivery | Shopify Marked Out for Delivery | metrics |
shopify_ordered_product | NUMERIC | Shopify Ordered Product | The total quantity ordered of the product | metrics |
shopify_placed_order | NUMERIC | Shopify Placed Order | This event is tracked when a customer completes the checkout process and creates an order in your Shopify store | metrics |
shopify_refunded_order | NUMERIC | Shopify Refunded Order | This event is tracked when a customer completes the checkout process in your Shopify store and a payment is made, but the customer requests the payment to be returned. Klaviyo only receives events from fully refunded orders (not partially refunded orders) | metrics |
shopify_revenue | NUMERIC | Shopify Revenue | Revenue value from Shopify Placed Order events. | metrics |
source | TEXT | Source | The name of the Windsor connector returning the row | |
status | TEXT | Status | Campaign status | campaigns |
subject | TEXT | Subject | Campaign subject | campaigns |
subscribed | NUMERIC | Subscribed to List | Subscribed to List | metrics |
subscription_status | TEXT | Subscription status | Email subscriptions status | campaigns |
timezone | TEXT | Time Zone | The time zone of the object | members |
title | TEXT | Title | The title of the object | members |
today | DATE | Today | Today's date | |
total_clicks | NUMERIC | Total Clicks | Total number of e-mail clicks | metrics |
total_conversions | NUMERIC | Total Conversions | Total amount of placed orders | metrics |
total_opens | NUMERIC | Total Opens | Total number of e-mail opens | metrics |
unsubscribed | NUMERIC | Unsubscribed From List | Unsubscribed from list | metrics |
unsubscribed_from_list | NUMERIC | Unsubscribed From List (duplicate) | Unsubscribed from list | metrics |
unsubscribed_rate | NUMERIC | Unsubscribed Rate From List (duplicate) | Unsubscribed from list Rate | metrics |
unsubscribed_rate_from_list | NUMERIC | Unsubscribed Rate From List | Unsubscribed from list Rate | metrics |
week | TEXT | Week | Week (Sun-Sat). | |
week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
year | TEXT | Year | Year | |
year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 | |
zip | TEXT | ZIP Code | The zip code of the object | members |