Facebook Lead Ads and Google Sheets Integration

  • Adel Heni 
Facebook leads to Google sheets

Before you begin

Introduction to Facebook Lead ads:

Facebook Lead Ads are a form of advertising on the social media platform that allows businesses to collect contact information from users who are interested in their products or services. These ads typically appear in a user’s news feed and are designed to be easy for users to fill out, with the user’s information being pre-populated based on their Facebook profile. This makes it quick and simple for users to express their interest in a business and allows the business to collect valuable information that can be used for marketing and sales purposes. By submitting the lead ad form the customer expresses interest in the services the advertiser is offering and becomes a new lead for the business.

Introduction to Google sheets:

Google Sheets is a spreadsheet program that is part of the Google Docs office suite. With Google Sheets, you can create, edit, and collaborate on spreadsheets with others in real time. You can use it to store and organize data, create complex calculations and formulas, and even build charts and graphs to visualize your data. Google Sheets is a web-based program, which means you can access it from any device with an internet connection, and share your spreadsheets with others for easy collaboration. It’s a powerful tool that can help you manage and analyze your data in a variety of ways.

In this article we will go through the steps on connecting Facebook lead ads to Google sheets

Check Facebook Lead Ads permissions

Before connecting Facebook leads to Windsor.ai’s tool, we would have to make sure that you enabled Leads access manager in the Meta business Settings.

  1. Go to you Facebook Page ‘s Business Suite.
  2. Click the drop-down in the top left-hand corner and choose your business account.
  3. Click Settings in the bottom left-hand corner.
  4. Click More business settings.
  5. Click Integrations in the left menu, then click Leads access.
  6. Click Customise access in the box that appears, then click Confirm. Your Leads Access Manager is now enabled.

Note that if you don’t see the Customise access box, your Leads Access Manager has already been enabled. You can begin to assign people, partners and CRMs leads access.

Only Business Manager admins have the ability to enable Leads Access Manager. If you don’t see the steps above, contact an admin to gain access.

For more details check the link below.

Five Steps to Automatically Push Facebook Leads to Google Sheets


To start automatically pushing Meta leads to Google sheets you would first need to create an account with Windsor.ai, Make sure to follow this link to get a 30 Days free trial.


Step 1

After Logging into your Windsor.ai’s account, you would need to grant access to your Facebook lead ads Account and then choose the account from the select account pane.

Step 2

Then, press on Preview & Destination on the top of the page, and then on the Google sheets logo, and copy your API key

Step 3

For the Google sheets integration with Facebook lead ads you would first need to Add Windsor.ai’s Google Sheets Extension through this Link.

Step 4

On the top pane in Google sheets go to Extension -> Ad Data and Analytics by Windsor.ai -> Login, and copy your API key There & press on Login.

Step 5

Again On the top pane in Google sheets spreadsheet go to Extension -> Ad Data and Analytics by Windsor.ai -> Get data into Sheet and Windsor.ai’s extension will appear on the right side of the screen.

Step 6

Now, we will need to set up a query by following the next steps:


1- Name your Query and Add the Target sheet name (Where the data should be uploaded)

2- Select the Data source which in this case it’s Facebook leads

3- Select the account you want to get Data from

4- Select the Date range of the Data

5- Select Fields, Metrics & dimensions that you want to pull to Google sheets.

6- Now configure a scheduled automatic refresh, and press on Load Data on the top

Now you’re all set, sit back relax and watch how the Data Populates your Sheet.


Facebook lead ads & CRM integration


Facebook allows advertisers to connect their lead ads to a customer relationship management (CRM) system in order to manage and track the Facebook lead ads form submissions they receive. There are three ways to do this: direct integration, third-party integration, and custom integration. Direct integration connects Facebook directly to the CRM software, while third-party integration uses another system like Zapier to connect the two. Custom integration involves creating a tool using the Facebook Graph API and Webhooks. Facebook also offers integration through its Business Partners, who can help advertisers develop technology solutions for their campaigns. It is not necessary to integrate a CRM system, but it can be helpful for tracking leads.


Pros & Cons of Facebook Leads ads


Pros of Facebook lead ads


There are several benefits to using Facebook Lead ads for your business. Some of the key benefits include:

  1. Collect leads easy and fast: With Facebook Lead ads, users can fill out your Facebook lead form without ever leaving the platform. This makes it easier and faster for users to become potential customers.
  2. Better targeting: Facebook’s advertising platform allows you to target your ads to specific audiences based on factors like demographics, interests, and behaviors. This means you can show your ads to people who are more likely to be interested in your business, which can help improve the quality of your leads.
  3. Higher conversion rates: Because Facebook Lead ads are so easy to fill out, they often have higher conversion rates than other types of lead generation forms. This can help you get more leads for your business without having to spend as much on advertising.
  4. Workflow Automation with other tools: Facebook Lead ads can be integrated with a variety of other tools, such as email marketing software and customer relationship management (CRM) systems. This can help you manage and nurture your leads more effectively, and turn them into paying customers.
  5. Get all the data in one place with the Google Sheets integrations: Easily collect all the new leads in one place. Automate all the lead generation process and get instant results from you marketing investment.

Overall, Facebook Lead ads can be a valuable tool for businesses looking to generate more leads and improve their marketing efforts on Facebook.


Cons of Facebook lead ads


There are a few potential drawbacks to using Facebook lead ads for your business. For one, they can be more expensive than other forms of advertising on Facebook, depending on the target audience and other factors.

Additionally, some users may find them intrusive or annoying, which can lead to lower engagement and conversions. Additionally, Facebook lead ads only work on mobile devices, which means they may not be an effective option for businesses that want to reach desktop users. Finally, because Facebook lead ads are relatively new, there is still a lot of uncertainty about their long-term effectiveness and ROI.



Windsor.ai is a tool that allows businesses to connect their Facebook Lead Ads account with Google Sheets, allowing them to easily access and analyze their Facebook Lead Ads data. This can help businesses to better understand the performance of their ads and make data-driven decisions about their advertising strategy. So now we learned about How to connect Facebook lead ads to Google sheets, lets start to get the insights you need!

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How often do syncs occur?


The sync can be set up with in the Windsor.ai’s add on on Google sheets. With Windsor.ai’s tool you can get Data in Real time, However with some platforms Like Meta there might be a few hours Delay. What we would advise to get Data from Today, is to setup the Data range in the Future.


What are the pros and cons of Facebook lead ads


Overall, the pros and cons of Facebook Lead Ads will depend on a business’s specific goals and needs. While they can be an effective way to collect contact information from interested users, they may not be the best choice for every business.


What are the fields & Metrics that can be pulled With Windsor.ai’s Connector?


With Windsor.ai’s Facebook lead ads connector a list of fifteen fields can be queried.
For more details check the list here.


Is there a way to integrate Facebook ads to Google Sheets?


Yes, there is multiple ways to connect Facebook ads and google sheets, which varies from manual downloading and uploading to automatically querying your Facebook Ads data through a Google sheets Connector.


Can I get Facebook Pages Insight Data to Google Sheets?


Yes, it is possible to automatically export Facebook Pages Insight data to Google Sheets. To do this, you can use the Facebook API to access your Page’s Insights data and then use the Google Sheets API to write the data to a Google Sheet or manually using the “Export Data” feature in the Facebook Pages Insights interface.