The connector pulls Metrics and Dimensions for Facebook Page Insights. The Insights are retrieved at a Page Level.
There are 50+ Metrics and Dimensions exposed by this connector. Once user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.
The user should have a valid Facebook login ID and at least one ad account attached to that Facebook login ID.
Our privacy policy and terms of use: https://windsor.ai/privacy-statement/
| ID | Name | Description |
|---|---|---|
| Post Clicks (duplicate) | NUMERIC | The number of times people clicked on anywhere in your posts without generating a story. |
| Date | DATE | The dimension that determines how date-based data in a chart is handled (the time dimension). |
| Is Eligible For Promotion | BOOLEAN | Whether the post is eligible for promotion. |
| Is Expired | BOOLEAN | Whether the post has expiration time that has passed. |
| Is Inline Created | BOOLEAN | Returns True if the post was created inline when creating ads. |
| Is Popular | BOOLEAN | Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold. |
| Is Published | BOOLEAN | Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true) |
| Media Type | TEXT | Type of the media such as (photo, video, link etc) |
| Page Call Phone Clicks By Age Gender Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group. |
| Page Call Phone Clicks By Site Logged In Unique | NUMERIC | The number of people who clicked your Page's phone number or Call Now button while they were logged into Facebook, broken down by the type of device they used. |
| Page Call Phone Clicks Logged In By City Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Call Now button, broken down by city. |
| Page Call Phone Clicks Logged In By Country Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries. |
| Page Call Phone Clicks Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Call Now button. |
| Page Consumptions | NUMERIC | The number of times people clicked on any of your content. |
| Page Consumptions By Consumption Type | NUMERIC | The number of people who clicked on any of your content. |
| Page Consumptions By Consumtion Type Unique | NUMERIC | The number of people who clicked on any of your content, by type. |
| Page Consumptions Unique | NUMERIC | The number of people who clicked on any of your content. |
| Page CTA Clicks By Age Gender Logged In Unique | NUMERIC | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (default attribution window). |
| Page CTA Clicks By Age Gender Logged In Unique (number of comments). | NUMERIC | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of comments). |
| Page CTA Clicks By Age Gender Logged In Unique (number of likes). | NUMERIC | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (number of likes). |
| Page CTA Clicks By Age Gender Logged In Unique (times stories have been shared). | NUMERIC | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group (times stories have been shared). |
| Page CTA Clicks By Site Logged In Unique | NUMERIC | Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other. |
| Page CTA Clicks Logged In By City Unique | NUMERIC | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city. |
| Page CTA Clicks Logged In By Country Unique | NUMERIC | Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country. |
| Page CTA Clicks Logged In Total | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| Page CTA Clicks Logged In Total (number of comments). | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| Page CTA Clicks Logged In Total (number of likes). | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| Page CTA Clicks Logged In Total (times stories have been shared). | NUMERIC | Total number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| Page CTA Clicks Logged In Unique | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (default attribution window). |
| Page CTA Clicks Logged In Unique (number of comments). | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of comments). |
| Page CTA Clicks Logged In Unique (number of likes). | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (number of likes). |
| Page CTA Clicks Logged In Unique (times stories have been shared). | NUMERIC | Unique number of clicks on the Page CTA button by people who are logged in to Facebook (times stories have been shared). |
| Page Engaged Users | NUMERIC | The number of people who engaged with your Page. Engagement includes any click. |
| New likes | NUMERIC | The number of new people who have liked your Page |
| Page Fans Adds By Paid Non Paid Unique | NUMERIC | The number of new people who have liked your Page broken down by paid and non-paid. |
| New likes (unique users) | NUMERIC | The number of new people who have liked your Page |
| New unlikes | NUMERIC | The number of new people who have unliked your Page |
| New likes (unique users) | NUMERIC | The number of new people who have unliked your Page |
| Total likes | NUMERIC | The total number of people who have liked your Page |
| Page Fans Online | NUMERIC | The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT. |
| Page Fans Online Per Day | NUMERIC | The number of your fans who saw any posts on Facebook on a given day. |
| Page Get Directions Clicks By Age Gender Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group. |
| Page Get Directions Clicks By Site Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other. |
| Page Get Directions Clicks Logged In By City Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city. |
| Page Get Directions Clicks Logged In By Country Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country. |
| Page Get Directions Clicks Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Get Directions button. |
| Page Id | TEXT | Page id |
| Page Impressions Unique | NUMERIC | The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more. |
| Page Name | TEXT | The name of the Page |
| Page Negative Feedback | NUMERIC | The number of times people took a negative action (e.g., un-liked or hid a post). |
| Page Negative Fedback By Type | NUMERIC | The number of times people took a negative action broken down by type (default attribution window). |
| Page Negative Fedback By Type (number of comments). | NUMERIC | The number of times people took a negative action broken down by type (number of comments). |
| Page Negative Feedback By Type Hide Clicks | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (default attribution window). |
| Page Negative Feedback By Type Hide Clicks (number of comments). | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (number of comments). |
| Page Negative Feedback By Type Hide Clicks (number of likes). | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (number of likes). |
| Page Negative Feedback By Type Hide Clicks (times stories have been shared). | NUMERIC | Number of negative actions, disaggregated by type (hide_clicks) (times stories have been shared). |
| Page Negative Fedback By Type (number of likes). | NUMERIC | The number of times people took a negative action broken down by type (number of likes). |
| Page Negative Fedback By Type (times stories have been shared). | NUMERIC | The number of times people took a negative action broken down by type (times stories have been shared). |
| Page Negative Fedback By Type Unique | NUMERIC | The number of people who took a negative action broken down by type (default attribution window). |
| Page Negative Fedback By Type Unique (number of comments). | NUMERIC | The number of people who took a negative action broken down by type (number of comments). |
| Page Negative Fedback By Type Unique (number of likes). | NUMERIC | The number of people who took a negative action broken down by type (number of likes). |
| Page Negative Fedback By Type Unique (times stories have been shared). | NUMERIC | The number of people who took a negative action broken down by type (times stories have been shared). |
| Page Negative Feedback Unique | NUMERIC | The number of people who took a negative action (e.g., un-liked or hid a post). |
| Page Places Checkin Mobile | NUMERIC | The number of times people checked into a place using mobile phones. |
| Page Places Checkin Mobile Unique | NUMERIC | The number of people who checked into a place using mobile phones. |
| Page Places Checkin Total | NUMERIC | The number of times people checked into a place. |
| Page Places Checkin Total Unique | NUMERIC | The number of people who checked into a place. |
| Page Places Checkin By Age Gender | NUMERIC | gender and age of people who checked in at your Place. |
| Page Places Checkins By Country | NUMERIC | top countries of people who checked into your Place. |
| Page Places Checkin By Locale | NUMERIC | top locales of people who checked into your Place. |
| Page Positive Feedback By Type | NUMERIC | The number of times people took a positive action broken down by type. |
| Page Positive Feedback By Type Unique | NUMERIC | The number of people who took a positive action broken down by type. |
| Page Post Engagements | NUMERIC | The number of times people have engaged with your posts through reactions, comments, shares and more. |
| Page Total Actions | NUMERIC | The number of clicks on your Page's contact info and call-to-action button. |
| Page Video View Time | NUMERIC | The total time (in milliseconds) spent by users watching videos on your Page. |
| Page Video Views | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds. During separate playback, videos are treated separately, replay time is excluded. |
| Page Video Views Autoplayed | NUMERIC | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Page Video Views By Paid Non Paid | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| Page Video Views By Paid Non Paid (number of comments). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| Page Video Views By Paid Non Paid (number of likes). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| Page Video Views By Paid Non Paid (times stories have been shared). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by paid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| Page Video Views By Paid Non Paid | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| Page Video Views By Paid Non Paid (number of comments). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| Page Video Views By Paid Non Paid (number of likes). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| Page Video Views By Paid Non Paid (times stories have been shared). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by total views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| Page Video Views By Paid Non Paid | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (default attribution window). |
| Page Video Views By Paid Non Paid (number of comments). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of comments). |
| Page Video Views By Paid Non Paid (number of likes). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (number of likes). |
| Page Video Views By Paid Non Paid (times stories have been shared). | NUMERIC | The number of times your Page video has been viewed for at least 3 seconds, or nearly all if it is shorter than 3 seconds, broken down by unpaid views. During a separate playback event, video views are counted separately, repeat times are excluded (times stories have been shared). |
| Page Video Views Click To Play | NUMERIC | The number of views of your Page video, initiated by pressing the "Play" button, for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Page Video Views Organic | NUMERIC | Your Page's video has been viewed for at least 3 seconds, or nearly all if shorter than 3 seconds, within organic reach. When analyzing a single case of video playback, the time spent on repetitions is not taken into account. |
| Page Video Views Paid | NUMERIC | The number of views of your Page's promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video impression, views are counted separately, the time spent on replays is not counted. |
| Page Video Views Unique | NUMERIC | The number of people who viewed your Page's video for at least 3 seconds, or almost all of them if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Page Website Clicks By Age Gender Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group. |
| Page Website Clicks By Site Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other. |
| Page Website Clicks Logged In By City Unique | NUMERIC | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city. |
| Page Website Clicks Logged In By Country Unique | NUMERIC | Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country. |
| Page Website Clicks Logged In Unique | NUMERIC | Number of people who logged in to Facebook and clicked the goto website CTA button. |
| Permalink Url | TEXT | The permanent static URL to the post on www.facebook.com. Example https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553 |
| Post Activity | NUMERIC | The number of action types at post level (likes, comments, shares) (default attribution window). |
| Post Activity (number of comments). | NUMERIC | The number of action types at post level (likes, comments, shares) (number of comments). |
| Post Activity (number of likes). | NUMERIC | The number of action types at post level (likes, comments, shares) (number of likes). |
| Post Activity (times stories have been shared). | NUMERIC | The number of action types at post level (likes, comments, shares) (times stories have been shared). |
| Post Clicks | NUMERIC | The number of times people clicked on anywhere in your posts without generating a story. |
| Post Clicks By Type Link Clicks | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (default attribution window). |
| Post Clicks By Type Link Clicks (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (number of comments). |
| Post Clicks By Type Link Clicks (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (number of likes). |
| Post Clicks By Type Link Clicks (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (link clicks) (times stories have been shared). |
| Post Clicks By Type Other clicks | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (default attribution window). |
| Post Clicks By Type Other clicks (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (number of comments). |
| Post Clicks By Type Other clicks (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (number of likes). |
| Post Clicks By Type Other clicks (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (other clicks) (times stories have been shared). |
| Post Clicks By Type Photo View | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (default attribution window). |
| Post Clicks By Type Photo View (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (number of comments). |
| Post Clicks By Type Photo View (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (number of likes). |
| Post Clicks By Type Photo View (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (photo clicks) (times stories have been shared). |
| Post Clicks By Type Video Play | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (default attribution window). |
| Post Clicks By Type Video Play (number of comments). | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (number of comments). |
| Post Clicks By Type Video Play (number of likes). | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (number of likes). |
| Post Clicks By Type Video Play (times stories have been shared). | NUMERIC | The number of clicks on any places in your publications without creating news (video plays) (times stories have been shared). |
| Post Created Time | TIMESTAMP | Post created time |
| Post Description | TEXT | The description of the link (appears beneath the link caption). If not specified, this field is automatically populated by information scraped from the link, typically the title of the page. |
| Post Id | TEXT | Post id |
| Post Impressions | NUMERIC | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
| Post impressions Organic | NUMERIC | The number of times your Page posts are displayed on the user's screen as a result of unpaid distribution. |
| Post impressions Organic Unique | NUMERIC | The number of people who displayed your Page post as a result of an unpaid distribution (Post Reach - Organic). |
| Post Impressions Paid | NUMERIC | The number of times your Page post appears on the screen of any user as a result of paid distribution - for example, advertising. |
| Post Impressions Paid Unique | NUMERIC | The number of people on whose screen the publication of your Page was displayed as a result of paid distribution - for example, advertising. |
| Post Impressions Unique | NUMERIC | The number of people on the page displayed the publication of your information. Publications are considered statuses, photos, links, videos, etc. |
| Post Message | TEXT | Post message |
| Post Message Oneline | TEXT | Post message in one line |
| Post Negative Feedback By Type Hide All Clicks | NUMERIC | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| Post Negative Feedback By Type Hide All Clicks (number of comments). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| Post Negative Feedback By Type Hide All Clicks (number of likes). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| Post Negative Feedback By Type Hide All Clicks (times stories have been shared). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| Post Negative Feedback By Type Hide All Clicks | NUMERIC | Number of negative actions taken on your post (hide all clicks) (default attribution window). |
| Post Negative Feedback By Type Hide All Clicks (number of comments). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of comments). |
| Post Negative Feedback By Type Hide All Clicks (number of likes). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (number of likes). |
| Post Negative Feedback By Type Hide All Clicks (times stories have been shared). | NUMERIC | Number of negative actions taken on your post (hide all clicks) (times stories have been shared). |
| Post Negative Feedback By Type Unique Hide All Clicks | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (default attribution window). |
| Post Negative Feedback By Type Unique Hide All Clicks (number of comments). | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (number of comments). |
| Post Negative Feedback By Type Unique Hide All Clicks (number of likes). | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (number of likes). |
| Post Negative Feedback By Type Unique Hide All Clicks (times stories have been shared). | NUMERIC | The number of people who performed a negative action in your post (hide all clicks) (times stories have been shared). |
| Post Picture | TEXT | The picture scraped from any link included with the post. |
| Post Reactions Anger Total | NUMERIC | Total "anger" reactions of a post. |
| Post Reactions By Like Total | NUMERIC | Total post reactions by type. |
| Post Reactions Haha Total | NUMERIC | Total "haha" reactions of a post. |
| Post Reactions Like Total | NUMERIC | Total "like" reactions of a post. |
| Post Reactions Love Total | NUMERIC | Total "love" reactions of a post. |
| Post Reactions Sorry Total | NUMERIC | Total "sad" reactions of a post. |
| Post Reactions Wow Total | NUMERIC | Total "wow" reactions of a post. |
| Post title | TEXT | The title of the post. |
| Post Video Avg Time watched | NUMERIC | Average time (in milliseconds) people spent watching your videos. The metric is only available for videos created after August 25, 2016. Returns 0 for video shares. |
| Post Video Complete Views Organic | NUMERIC | Your videos have been viewed up to 95% or more of their organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. Returns 0 for video reposts. |
| Post Video Complete Views Organic Unique | NUMERIC | The number of people who viewed your videos up to 95% or more of their organic reach. During a single playback event, views are counted separately, repeat times are excluded. Returns 0 for video reposts. |
| Post Video Views | NUMERIC | The number of times your videos have been viewed for at least 3 seconds, or nearly all if they are shorter than 3 seconds. During a separate case of playback, video views are counted separately, video replay time is excluded. |
| Post Video Views Autoplayed | NUMERIC | The number of times your autoplay videos have been viewed for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Post Video Views Clicked To Play | NUMERIC | The number of views of your videos initiated by pressing the Play button for at least 3 seconds, or almost completely if they are shorter than 3 seconds. When analyzing a single case of video playback, the time spent on replays is not taken into account. |
| Post Vide Views Organic | NUMERIC | The number of views of your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a separate playback case, video views are counted separately, video replay time is excluded. |
| Post Video Views Organic Unique | NUMERIC | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds, within organic reach. During a single playback event, views are counted separately, repeat times are excluded. |
| Post Video Views Paid | NUMERIC | The number of views of your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video display, video views are counted separately, video repeat times are excluded. |
| Post Video Views Paid Unique | NUMERIC | The number of people who watched your promoted videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. For each video show, views are counted separately, repeat times are excluded. |
| Post Video Views Unique | NUMERIC | The number of people who watched your videos for at least 3 seconds, or almost completely if they are shorter than 3 seconds. During a separate playback event, video views are counted separately, repeat times are excluded. |
| Targeting | TEXT | Object that limited the audience for this content. Anyone not in these demographics will not be able to view this content. This will not override any Page-level demographic restrictions that may be in place. |
| Type | TEXT | Type of the attachment. Possible types include - album, animated_image_autoplay, checkin, cover_photo, event, link, multiple, music, note, offer, photo, profile_media, status, video, video_autoplay, etc. |
| URL | TEXT | URL of the attachment. |