Hey, if you’re here, you’re most likely a marketer or a data scientist who’s searching for a way to connect all your marketing data or a funnel.io alternatives.
Here you’ll find a detailed overview of both Funnel.io and Windsor.ai and side-by-side comparison tables of their features and pricing.
Funnel.io – a tool with probably the biggest list of integrations and relatively high pricing. Most people like the software and don’t complain about it too much.
So you might be here because:
- The pricing is too high
- Not enough granular data for the campaigns
- Not enough actionability on the data
- Or some other reason
At its core, Funnel.io is an ETL tool. ETL stands for Extract-Transform-Load, which means it pulls your data from the sources you need, make it nice and clean, and then push into a BI tool to create nice dashboards.
Below you can see a list of features Funnel.io offers.
So if you’re a Funnel.io employee or just think something should be added, contact me at dmytro@windsor.ai.
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Funnel.io start price is high and would take a strong buy-in from other stakeholders to go for it.
Usually those numbers can be very small compared to the value of automating data-pipelines and being able to make better decisions. It all depends on the type of business and decisions involved.
Here’s the table of Funnel.io pricing plans.
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Windsor.ai is a new and a bit more advanced solution on the market. I am biased with this overview because I’m working here. But we go far beyond what most of the competitors do. And we do it for a considerably lower price.
To sum up, we’re making data connection and marketing attribution accessible.
Marketing attribution is a way to measure the real performance of your marketing activities and all marketing touchpoints along the customer journeys. We achieve this by connecting data from multiple sources, mapping out your marketing touchpoints on the buyer journey, and assigning credits for each touchpoint.
Marketing perspective better defined. :
If you’re marketer like me, I’m sure you are experienced with attributing all the value to the last click. I.e., when a user searches you on Google and buys, you consider organic working great, forgetting about all the previous steps that might happen on this journey.
So attribution modelling solves this most of the time.
As I mentioned, we go beyond the standard ETL (Extract-Transform-Load) functionality. Windsor helps to attribute value to all the marketing touchpoints you have as well as to optimize your ad performance (yes, the magic of machine learning). In addition you of course have all the raw data you need available via API’s, connectors to most tools and SQL commands
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