Funnel.io vs. Windsor.ai
funnel.io alternative
Hey, if you’re here, you’re most likely a marketer or a data scientist who’s searching for a way to connect all your marketing data or funnel.io alternatives.
Here you’ll find a detailed overview of both Funnel.io and Windsor.ai and side-by-side comparison tables of their features and pricing.
Funnel.io – a tool with probably the biggest list of integrations and relatively high pricing. Most people like the software and don’t complain about it too much.
So you might be here because:
- The pricing is too high
- Not enough granular data for the campaigns
- Not enough actionability on the data
- Or some other reason


Funnel.io Overview

Funnel.io Features
At its core, Funnel.io is an ETL tool. ETL stands for Extract-Transform-Load, which means it pulls your data from the sources you need, make it nice and clean, and then push into a BI tool to create nice dashboards.

Below you can see a list of features Funnel.io offers.
So if you’re a Funnel.io employee or just think something should be added, contact me at dmytro@windsor.ai.
Funnel.io product overview
Funnel.io | |
Users | Unlimited |
Data Loading | yes |
Data Transformation | yes |
Data Mapping | yes |
Custom Metrics | yes |
Currency Converter | yes |
BI Integrations | Qlik, Tableau, Looker, Power BI |
G-Suite Integrations | Google Data Studio, Google Analytics, Google Sheets |
Database Storage | Amazon S3/Redshift, Big Query, Azure, SFTP, Google Cloud |
API | yes |
Data Source Integrations | 500+ |
Custom Data Sources | yes |
Funnel.io Pricing

Funnel.io start price is high and would take a strong buy-in from other stakeholders to go for it.

Usually those numbers can be very small compared to the value of automating data-pipelines and being able to make better decisions. It all depends on the type of business and decisions involved.
Here’s the table of Funnel.io pricing plans.
Funnel.io Pricing Plans
Funnel.io | |
Free Plan | No |
Standard Plan | €499/mo |
Business Plan | €799/mo |
Professional Plan | €999/mo |
Enterprise Plan | Custom |
Free Trial | After a demo |
Windsor.ai Overview

Windsor.ai is a new and a bit more advanced solution on the market. I am biased with this overview because I’m working here. But we go far beyond what most of the competitors do. And we do it for a considerably lower price.
To sum up, we’re making data connection and marketing attribution accessible.
What is marketing attribution?
Marketing attribution is a way to measure the real performance of your marketing activities and all marketing touchpoints along the customer journeys. We achieve this by connecting data from multiple sources, mapping out your marketing touchpoints on the buyer journey, and assigning credits for each touchpoint.
Marketing perspective better defined. :
If you’re marketer like me, I’m sure you are experienced with attributing all the value to the last click. I.e., when a user searches you on Google and buys, you consider organic working great, forgetting about all the previous steps that might happen on this journey.
So attribution modelling solves this most of the time.
Windsor.ai Features
As I mentioned, we go beyond the standard ETL (Extract-Transform-Load) functionality. Windsor helps to attribute value to all the marketing touchpoints you have as well as to optimize your ad performance (yes, the magic of machine learning). In addition you of course have all the raw data you need available via API’s, connectors to most tools and SQL commands

Without talking too much, here’s the feature table of Windsor.ai
Windsor.ai Product Overview
Windsor.ai | |
Users | 1-5000 |
Data Loading | yes |
Data Transformation | yes |
Data Mapping | yes |
Custom Metrics | yes |
Currency Converter | yes |
Attribution Modeling | yes |
Customer Journey | yes |
Google Ads Optimization | yes |
Keyword Optimization | yes |
TV Ads Performance | yes |
BI Integrations | Qlik, Looker, Power BI, Tableu |
G-Suite Integrations | Google Data Studio, Google Analytics, Google Sheets (CSV) |
Database Storage | Amazon S3/Redshift, SFTP |
API | yes |
Data Source Integrations | 50+ |
Custom Data Sources | yes |
Windsor.ai Pricing
I’ll let the pricing speak for itself.

Below you’ll find a breakdown of the pricing plans for Windsor.ai. ( funnel.io alternative )
Windsor.ai Pricing Plans
Windsor.ai | |
Free Plan | Yes |
Standard Plan | $99/mo |
Professional Plan | $199/mo |
Enterprise Plan | $499/mo |
Custom Plan | Yes |
Free Trial | 30 days |
A Note of Honesty
To help you make the right choice, I think its good to look a bit deeper into both solutions.
- If you want to connect 100+ different sources and dont care so much about costs – go for Funnel.io.
- If you want to understand your marketing deeply with a lower budget and slightly more agility – go for a 30-days free trial with Windsor ( funnel.io alternatives ) and see the value you’ll get.
Below you’ll find a side-by-side feature and pricing comparison table that hopefully will help you decide.
Side-by-side product overview
Windsor.ai | Funnel.io | |
---|---|---|
Users | 1-50000 | Unlimited |
Data Loading | Yes | Yes |
Data Transformation | Yes | Yes |
Data Mapping | Yes | Yes |
Custom Metrics | Yes | Yes |
Currency Converter | Yes | Yes |
Attribution Modeling | Yes | No |
Customer Journey | Yes | No |
Google Ads Optimization | Yes | No |
Keyword Optimization | Yes | No |
TV Ads Performance | Yes | No |
BI Integrations | Qlik, Looker, Power BI | Qlik, Tableau, Looker, Power BI |
G-Suite Integrations | Google Data Studio, Google Analytics, Google Sheets (CSV) | Google Data Studio, Google Analytics, Google Sheets |
Database Storage | Amazon S3/Redshift, SFTP | Amazon S3/Redshift, Big Query, Azure, SFTP, Google Cloud |
API | Yes | Yes |
Data Source Integrations | 50+ | 500+ |
Custom Data Sources | Yes | Yes |
Side-by-side pricing
Windsor.ai | Funnel.io | |
---|---|---|
Free Plan | Yes | No |
Standard Plan | $99/mo | €499/mo |
Business Plan | €799/mo | |
Professional Plan | $199/mo | €999/mo |
Enterprise Plan | $499/mo | Custom |
Custom Plan | ||
Free Trial | 30 days | After a demo |
Wondering if Windsor.ai is the right fit?
Funnel.io alternatives – your business intelligence