Connect Google Ads to Azure with Windsor.ai

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Stream all your marketing data from Google Ads to Azure

About Google Ads

Google Ads (formerly known as Google Adwords) is a pay per click advertising platform. It’s customers can buy keyword ads on the Google Search engine or use other Google Ads services like the Google Display Network or Google Shopping.

About Azure

Azure or Microsoft Azure is a cloud computing offering which allows management and hosting on Microsoft Managed data centers. It is used for business critical applications. In combination with Windsor.ai it allows joining marketing, analytics and CRM data to gain deeper insights.

Google Ads metrics and dimensions available for streaming into Azure

NameTypeDescription
Absolute top impression percentageNUMERICThe percent of your ad impressions that are shown as the very first ad above the organic search results.
Accessible bidding strategyTEXTOutput only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Account currency codeTEXTImmutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Account descriptive nameTEXTOptional, non-unique descriptive name of the customer.
Account IDTEXTThe Google Ads account ID.
Account nameTEXTOptional, non-unique descriptive name of the customer.
Account time zoneTEXTImmutable. The local timezone ID of the customer.
Active view cpmNUMERICAverage cost of viewable impressions (active_view_impressions).
Active view ctrNUMERICActive view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
Active view impressionsNUMERICA measurement of how often your ad has become viewable on a Display Network site.
Active view measurabilityNUMERICThe ratio of impressions that could be measured by Active View over the number of served impressions.
Active view measurable costNUMERICThe cost of the impressions you received that were measurable by Active View.
Active view measurable cost microsNUMERICThe cost of the impressions you received that were measurable by Active View.
Active view measurable impressionsNUMERICThe number of times your ads are appearing on placements in positions where they can be seen.
Active view viewabilityNUMERICThe percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
Ad destination typeTEXTAd Destination type.
Ad group campaignTEXTImmutable. The campaign to which the ad group belongs.
Ad group excluded parent asset field typesTEXTThe asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels.
Ad group explorer auto optimizer setting opt inBOOLEANIndicates whether the optimizer is turned on.
Ad group idNUMERICOutput only. The ID of the ad group.
Ad group labelsTEXTOutput only. The resource names of labels attached to this ad group.
Ad group nameTEXTThe name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Ad group percent cpc bid microsNUMERICThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
Ad group statusTEXTThe status of the ad group.
Ad group target cpa microsNUMERICThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.
Ad group target cpm microsNUMERICAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.
Ad group target roasNUMERICThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.
Ad group targeting setting target restrictionsTEXTThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Ad group typeTEXTImmutable. The type of the ad group.
Ad network typeTEXTAd network type.
Ad network type2TEXTAd network type.
Ad rotation modeTEXTThe ad rotation mode of the ad group.
Ad serving optimization statusTEXTThe ad serving optimization status of the campaign.
Adnetwork conversionsNUMERICThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Adnetwork revenueNUMERICThe value of all conversions.
Advertising channel sub typeTEXTImmutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
Advertising channel typeTEXTImmutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
Aggregator idNUMERICAggregator ID of the product.
All conversion rateNUMERICAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
All conversion valueNUMERICThe value of all conversions.
All conversionsNUMERICThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All conversions by conversion dateNUMERICThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
All conversions from click to callNUMERICThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.
All conversions from directionsNUMERICThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.
All conversions from interactions rateNUMERICAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
All conversions from interactions value per interactionNUMERICThe value of all conversions from interactions divided by the total number of interactions.
All conversions from menuNUMERICThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.
All conversions from orderNUMERICThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
All conversions from other engagementNUMERICThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
All conversions from store visitNUMERICEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
All conversions from store websiteNUMERICThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.
All conversions valueNUMERICThe value of all conversions.
All conversions value by conversion dateNUMERICThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
All conversions value per costNUMERICThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
App campaign setting app idTEXTImmutable. A string that uniquely identifies a mobile application.
App campaign setting app storeTEXTImmutable. The application store that distributes this specific app.
App campaign setting bidding strategy goal typeTEXTRepresents the goal which the bidding strategy of this app campaign should optimize towards.
Auto tagging enabledBOOLEANWhether auto-tagging is enabled for the customer.
Average costNUMERICThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Average cpcNUMERICThe total cost of all clicks divided by the total number of clicks received.
Average cpeNUMERICThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
Average cpmNUMERICAverage cost-per-thousand impressions (CPM).
Average cpvNUMERICThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
Average page viewsNUMERICAverage number of pages viewed per session.
Average pageviewsNUMERICAverage number of pages viewed per session.
Average time on siteNUMERICTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
Base ad groupTEXTOutput only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.
Base ad group idTEXTOutput only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only.
Base campaignTEXTOutput only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Base campaign idTEXTOutput only. The resource name of the base campaign of a draft or experiment campaign. For base campaigns, this is equal to resource_name. This field is read-only.
Benchmark average max cpcNUMERICAn indication of how other advertisers are bidding on similar products.
Bidding strategyTEXTPortfolio bidding strategy used by campaign.
Bidding strategy idTEXTPortfolio bidding strategy used by campaign.
Bidding strategy sourceTEXTOutput only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Bidding strategy typeTEXTOutput only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
Bounce rateNUMERICPercentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
BrandTEXTBrand of the product.
Budget campaign association status campaignTEXTThe campaign resource name.
Budget campaign association status statusTEXTBudget campaign association status.
Budget idTEXTThe budget of the campaign.
Call reporting setting call conversion actionTEXTCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
Call reporting setting call conversion reporting enabledBOOLEANWhether to enable call conversion reporting.
Call reporting setting call reporting enabledBOOLEANEnable reporting of phone call events by redirecting them via Google System.
CampaignTEXTThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign accessible bidding strategyTEXTOutput only. Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource.
Campaign ad serving optimization statusTEXTThe ad serving optimization status of the campaign.
Campaign app campaign setting app idTEXTImmutable. A string that uniquely identifies a mobile application.
Campaign app campaign setting app storeTEXTImmutable. The application store that distributes this specific app.
Campaign app campaign setting bidding strategy goal typeTEXTRepresents the goal which the bidding strategy of this app campaign should optimize towards.
Campaign budgetTEXTThe budget of the campaign.
Campaign commission commission rate microsNUMERICCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Campaign dynamic search ads setting domain nameTEXTRequired. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com".
Campaign dynamic search ads setting feedsTEXTThe list of page feeds associated with the campaign.
Campaign dynamic search ads setting language codeTEXTRequired. The language code specifying the language of the domain, e.g., "en".
Campaign dynamic search ads setting use supplied urls onlyBOOLEANWhether the campaign uses advertiser supplied URLs exclusively.
Campaign excluded parent asset field typesTEXTThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Campaign frequency capsTEXTA list that limits how often each user will see this campaign's ads.
Campaign geo target type setting negative geo target typeTEXTThe setting used for negative geotargeting in this particular campaign.
Campaign geo target type setting positive geo target typeTEXTThe setting used for positive geotargeting in this particular campaign.
Campaign hotel setting hotel center idNUMERICImmutable. The linked Hotel Center account.
Campaign idTEXTOutput only. The ID of the campaign.
Campaign labelsTEXTOutput only. The resource names of labels attached to this campaign.
Campaign local campaign setting location source typeTEXTThe location source type for this local campaign.
Campaign manual cpc enhanced cpc enabledBOOLEANWhether bids are to be enhanced based on conversion optimizer data.
Campaign manual cpmTEXTStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Campaign manual cpvTEXTOutput only. A bidding strategy that pays a configurable amount per video view.
Campaign maximize conversions target cpaNUMERICOutput only. The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
Campaign nameTEXTThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Campaign network settings target content networkBOOLEANWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Campaign network settings target google searchBOOLEANWhether ads will be served with google.com search results.
Campaign network settings target partner search networkBOOLEANWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Campaign network settings target search networkBOOLEANWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Campaign optimization goal setting optimization goal typesTEXTThe list of optimization goal types.
Campaign optimization scoreNUMERICOutput only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Campaign payment modeTEXTPayment mode for the campaign.
Campaign percent cpc cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Campaign percent cpc enhanced cpc enabledBOOLEANAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Campaign real time bidding setting opt inBOOLEANWhether the campaign is opted in to real-time bidding.
Campaign selective optimization conversion actionsTEXTThe selected set of conversion actions for optimizing this campaign.
Campaign shopping setting campaign priorityNUMERICPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Campaign shopping setting enable localBOOLEANWhether to include local products.
Campaign shopping setting merchant idNUMERICImmutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Campaign shopping setting sales countryTEXTImmutable. Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Campaign statusTEXTThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Campaign target cpa cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign target cpa cpc bid floor microsNUMERICMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign target cpa target cpa microsNUMERICOutput only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Campaign target cpmTEXTA bidding strategy that automatically optimizes cost per thousand impressions.
Campaign target impression share cpc bid ceiling microsNUMERICThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Campaign target impression share locationTEXTThe targeted location on the search results page.
Campaign target impression share location fraction microsNUMERICThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Campaign target roas cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign target roas cpc bid floor microsNUMERICMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Campaign target roas target roasNUMERICOutput only. The desired revenue (based on conversion data) per unit of spend.
Campaign target spend cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Campaign target spend target spend microsNUMERICThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Campaign targeting setting target restrictionsTEXTThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Campaign tracking setting tracking urlTEXTOutput only. The url used for dynamic tracking.
Campaign trial typeTEXTOutput only. The type of campaign: normal, draft, or experiment.
Campaign url expansion opt outBOOLEANRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Campaign vanity pharma vanity pharma display url modeTEXTThe display mode for vanity pharma URLs.
Campaign vanity pharma vanity pharma textTEXTThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Campaign video brand safety suitabilityTEXTOutput only. 3-Tier Brand Safety setting for the campaign.
Category l1TEXTBidding category (level 1) of the product.
Category l2TEXTBidding category (level 2) of the product.
Category l3TEXTBidding category (level 3) of the product.
Category l4TEXTBidding category (level 4) of the product.
Category l5TEXTBidding category (level 5) of the product.
ChannelTEXTChannel of the product.
Channel exclusivityTEXTChannel exclusivity of the product.
Click typeTEXTClick type.
ClicksNUMERICThe number of clicks.
Commission commission rate microsNUMERICCommission rate defines the portion of the conversion value that the advertiser will be billed. A commission rate of x should be passed into this field as (x * 1,000,000). For example, 106,000 represents a commission rate of 0.106 (10.6%).
Content bid criterion type groupTEXTAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
Content budget lost impression shareNUMERICThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Content impression shareNUMERICThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Content rank lost impression shareNUMERICThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Conversion actionTEXTResource name of the conversion action.
Conversion action categoryTEXTConversion action category.
Conversion action nameTEXTConversion action name.
Conversion adjustmentBOOLEANThis segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
Conversion adjustment lag bucketTEXTAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
Conversion attribution event typeTEXTConversion attribution event type.
Conversion category nameTEXTConversion action category.
Conversion lag bucketTEXTAn enum value representing the number of days between the impression and the conversion.
Conversion last conversion dateDATEThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.
Conversion last received request date timeDATEThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (e.g. because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.
Conversion or adjustment lag bucketTEXTAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
Conversion rateNUMERICConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversion tracker idTEXTResource name of the conversion action.
Conversion tracking setting conversion tracking idNUMERICOutput only. The conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only.
Conversion tracking setting cross account conversion tracking idNUMERICOutput only. The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
Conversion type nameTEXTConversion action name.
Conversion valueNUMERICThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversion value rule primary dimensionTEXTPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
ConversionsNUMERICThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions by conversion dateNUMERICThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Conversions from interactions rateNUMERICConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions from interactions value per interactionNUMERICThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions valueNUMERICThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Conversions value by conversion dateNUMERICThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Conversions value per costNUMERICThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CostNUMERICThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost microsNUMERICThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Cost per all conversionNUMERICThe cost of ad interactions divided by all conversions.
Cost per all conversionsNUMERICThe cost of ad interactions divided by all conversions.
Cost per conversionNUMERICThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Cost per current model attributed conversionNUMERICThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Country criteria idTEXTResource name of the geo target constant for the country of sale of the product.
Cpc bidNUMERICThe maximum CPC (cost-per-click) bid.
Cpc bid microsNUMERICThe maximum CPC (cost-per-click) bid.
Cpm bidNUMERICThe maximum CPM (cost-per-thousand viewable impressions) bid.
Cpm bid microsNUMERICThe maximum CPM (cost-per-thousand viewable impressions) bid.
Cpv bidNUMERICOutput only. The CPV (cost-per-view) bid.
Cpv bid microsNUMERICOutput only. The CPV (cost-per-view) bid.
Cross device conversionsNUMERICConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CtrNUMERICThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
CurrencyTEXTImmutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Currency codeTEXTImmutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
Current model attributed conversion valueNUMERICThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current model attributed conversionsNUMERICShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current model attributed conversions from interactions rateNUMERICCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current model attributed conversions from interactions value per interactionNUMERICThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current model attributed conversions valueNUMERICThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Current model attributed conversions value per costNUMERICThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Custom attribute0TEXTCustom attribute 0 of the product.
Custom attribute1TEXTCustom attribute 1 of the product.
Custom attribute2TEXTCustom attribute 2 of the product.
Custom attribute3TEXTCustom attribute 3 of the product.
Custom attribute4TEXTCustom attribute 4 of the product.
Customer auto tagging enabledBOOLEANWhether auto-tagging is enabled for the customer.
Customer call reporting setting call conversion actionTEXTCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
Customer call reporting setting call conversion reporting enabledBOOLEANWhether to enable call conversion reporting.
Customer call reporting setting call reporting enabledBOOLEANEnable reporting of phone call events by redirecting them via Google System.
Customer conversion tracking setting conversion tracking idNUMERICOutput only. The conversion tracking id used for this account. This id is automatically assigned after any conversion tracking feature is used. If the customer doesn't use conversion tracking, this is 0. This field is read-only.
Customer conversion tracking setting cross account conversion tracking idNUMERICOutput only. The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
Customer descriptive nameTEXTOptional, non-unique descriptive name of the customer.
Customer final url suffixTEXTThe URL template for appending params to the final URL
Customer has partners badgeBOOLEANOutput only. Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
Customer managerBOOLEANOutput only. Whether the customer is a manager.
Customer optimization scoreNUMERICOutput only. Optimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Customer optimization score weightNUMERICOutput only. Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.
Customer pay per conversion eligibility failure reasonsTEXTOutput only. Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
Customer remarketing setting google global site tagTEXTOutput only. The Google global site tag.
Customer test accountBOOLEANOutput only. Whether the customer is a test account.
Customer tracking url templateTEXTThe URL template for constructing a tracking URL out of parameters.
DateDATEDate to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
Day of weekTEXTDay of the week, e.g., MONDAY.
Descriptive nameTEXTOptional, non-unique descriptive name of the customer.
DeviceTEXTDevice to which metrics apply.
Display custom bid dimensionTEXTAllows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search.
Dynamic search ads setting domain nameTEXTRequired. The Internet domain name that this setting represents, e.g., "google.com" or "www.google.com".
Dynamic search ads setting feedsTEXTThe list of page feeds associated with the campaign.
Dynamic search ads setting language codeTEXTRequired. The language code specifying the language of the domain, e.g., "en".
Dynamic search ads setting use supplied urls onlyBOOLEANWhether the campaign uses advertiser supplied URLs exclusively.
Effective target cpa microsNUMERICOutput only. The effective target CPA (cost-per-acquisition). This field is read-only.
Effective target cpa sourceTEXTOutput only. Source of the effective target CPA. This field is read-only.
Effective target roasNUMERICOutput only. The effective target ROAS (return-on-ad-spend). This field is read-only.
Effective target roas sourceTEXTOutput only. Source of the effective target ROAS. This field is read-only.
End dateDATEThe last day of the campaign.
Engagement rateNUMERICHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
EngagementsNUMERICThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Excluded parent asset field typesTEXTThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
Experiment typeTEXTOutput only. The type of campaign: normal, draft, or experiment.
Explorer auto optimizer setting opt inBOOLEANIndicates whether the optimizer is turned on.
External conversion sourceTEXTExternal conversion source.
External customer idNUMERICOutput only. The ID of the customer.
Final urlTEXTOutput only. The advertiser-specified final URL.
Final url suffixTEXTSuffix used to append query parameters to landing pages that are served with parallel tracking.
Frequency capsTEXTA list that limits how often each user will see this campaign's ads.
Geo target airportTEXTResource name of the geo target constant that represents an airport.
Geo target cantonTEXTResource name of the geo target constant that represents a canton.
Geo target cityTEXTResource name of the geo target constant that represents a city.
Geo target countryTEXTResource name of the geo target constant that represents a country.
Geo target countyTEXTResource name of the geo target constant that represents a county.
Geo target districtTEXTResource name of the geo target constant that represents a district.
Geo target metroTEXTResource name of the geo target constant that represents a metro.
Geo target most specific locationTEXTResource name of the geo target constant that represents the most specific location.
Geo target postal codeTEXTResource name of the geo target constant that represents a postal code.
Geo target provinceTEXTResource name of the geo target constant that represents a province.
Geo target regionTEXTResource name of the geo target constant that represents a region.
Geo target stateTEXTResource name of the geo target constant that represents a state.
Geo target type setting negative geo target typeTEXTThe setting used for negative geotargeting in this particular campaign.
Geo target type setting positive geo target typeTEXTThe setting used for positive geotargeting in this particular campaign.
Gmail forwardsNUMERICThe number of times the ad was forwarded to someone else as a message.
Gmail savesNUMERICThe number of times someone has saved your Gmail ad to their inbox as a message.
Gmail secondary clicksNUMERICThe number of clicks to the landing page on the expanded state of Gmail ads.
Has partners badgeBOOLEANOutput only. Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
Historical creative quality scoreTEXTThe creative historical quality score.
Historical landing page quality scoreTEXTThe quality of historical landing page experience.
Historical quality scoreNUMERICThe historical quality score.
Historical search predicted ctrTEXTThe historical search predicted click through rate (CTR).
Hotel average lead value microsNUMERICAverage lead value based on clicks.
Hotel booking window daysNUMERICHotel booking window in days.
Hotel center idNUMERICHotel center ID.
Hotel check in dateDATEHotel check-in date. Formatted as yyyy-MM-dd.
Hotel check in day of weekTEXTHotel check-in day of week.
Hotel cityTEXTHotel city.
Hotel classNUMERICHotel class.
Hotel countryTEXTHotel country.
Hotel date selection typeTEXTHotel date selection type.
Hotel eligible impressionsNUMERICThe number of impressions that hotel partners could have had given their feed performance.
Hotel length of stayNUMERICHotel length of stay.
Hotel price bucketTEXTHotel price bucket.
Hotel price difference percentageNUMERICThe average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.
Hotel rate rule idTEXTHotel rate rule ID.
Hotel rate typeTEXTHotel rate type.
Hotel setting hotel center idNUMERICImmutable. The linked Hotel Center account.
Hotel stateTEXTHotel state.
HourTEXTHour of day as a number between 0 and 23, inclusive.
Hour of dayNUMERICHour of day as a number between 0 and 23, inclusive.
IdTEXTOutput only. The ID of the campaign.
ImpressionsNUMERICCount of how often your ad has appeared on a search results page or website on the Google Network.
Interaction event typesTEXTThe types of payable and free interactions.
Interaction on this extensionBOOLEANOnly used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
Interaction rateNUMERICHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Interaction typesTEXTThe types of payable and free interactions.
InteractionsNUMERICThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Invalid click rateNUMERICThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
Invalid clicksNUMERICNumber of clicks Google considers illegitimate and doesn't charge you for.
LabelsTEXTOutput only. The resource names of labels attached to this campaign.
Language criteria idTEXTResource name of the language constant for the language of the product.
Local campaign setting location source typeTEXTThe location source type for this local campaign.
ManagerBOOLEANOutput only. Whether the customer is a manager.
Manual cpc enhanced cpc enabledBOOLEANWhether bids are to be enhanced based on conversion optimizer data.
Manual cpmTEXTStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
Manual cpvTEXTOutput only. A bidding strategy that pays a configurable amount per video view.
Maximize conversion value target roasNUMERICThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Maximize conversions target cpaNUMERICOutput only. The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
Merchant idNUMERICMerchant ID of the product.
Message chat rateNUMERICNumber of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.
Message chatsNUMERICNumber of message chats initiated for Click To Message impressions that were message tracking eligible.
Message impressionsNUMERICNumber of Click To Message impressions that were message tracking eligible.
Mobile friendly clicks percentageNUMERICThe percentage of mobile clicks that go to a mobile-friendly page.
MonthTEXTMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Month of yearTEXTMonth of the year, e.g., January.
NameTEXTThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
Network settings target content networkBOOLEANWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
Network settings target google searchBOOLEANWhether ads will be served with google.com search results.
Network settings target partner search networkBOOLEANWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
Network settings target search networkBOOLEANWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
Num offline impressionsNUMERICNumber of offline phone impressions.
Num offline interactionsNUMERICNumber of offline phone calls.
Offer idTEXTItem ID of the product.
Offline interaction rateNUMERICNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
Optimization goal setting optimization goal typesTEXTThe list of optimization goal types.
Optimization scoreNUMERICOutput only. Optimization score of the campaign. Optimization score is an estimate of how well a campaign is set to perform. It ranges from 0% (0.0) to 100% (1.0), with 100% indicating that the campaign is performing at full potential. This field is null for unscored campaigns. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
Optimization score upliftNUMERICTotal optimization score uplift of all recommendations.
Optimization score urlTEXTURL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.
Optimization score weightNUMERICOutput only. Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.
Partner hotel idTEXTPartner hotel ID.
Pay per conversion eligibility failure reasonsTEXTOutput only. Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
Payment modeTEXTPayment mode for the campaign.
Percent cpc bid microsNUMERICThe percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
Percent cpc cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
Percent cpc enhanced cpc enabledBOOLEANAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
Percent new visitorsNUMERICPercentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
Phone callsNUMERICNumber of offline phone calls.
Phone impressionsNUMERICNumber of offline phone impressions.
Phone through rateNUMERICNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
Placeholder typeTEXTPlaceholder type. This is only used with feed item metrics.
Product aggregator idNUMERICAggregator ID of the product.
Product bidding category level1TEXTBidding category (level 1) of the product.
Product bidding category level2TEXTBidding category (level 2) of the product.
Product bidding category level3TEXTBidding category (level 3) of the product.
Product bidding category level4TEXTBidding category (level 4) of the product.
Product bidding category level5TEXTBidding category (level 5) of the product.
Product brandTEXTBrand of the product.
Product channelTEXTChannel of the product.
Product channel exclusivityTEXTChannel exclusivity of the product.
Product conditionTEXTCondition of the product.
Product countryTEXTResource name of the geo target constant for the country of sale of the product.
Product custom attribute0TEXTCustom attribute 0 of the product.
Product custom attribute1TEXTCustom attribute 1 of the product.
Product custom attribute2TEXTCustom attribute 2 of the product.
Product custom attribute3TEXTCustom attribute 3 of the product.
Product custom attribute4TEXTCustom attribute 4 of the product.
Product item idTEXTItem ID of the product.
Product languageTEXTResource name of the language constant for the language of the product.
Product merchant idNUMERICMerchant ID of the product.
Product store idTEXTStore ID of the product.
Product titleTEXTTitle of the product.
Product type l1TEXTType (level 1) of the product.
Product type l2TEXTType (level 2) of the product.
Product type l3TEXTType (level 3) of the product.
Product type l4TEXTType (level 4) of the product.
Product type l5TEXTType (level 5) of the product.
QuarterTEXTQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Real time bidding setting opt inBOOLEANWhether the campaign is opted in to real-time bidding.
Recommendation typeTEXTRecommendation type.
Relative ctrNUMERICYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
Remarketing setting google global site tagTEXTOutput only. The Google global site tag.
Search absolute top impression shareNUMERICThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
Search budget lost absolute top impression shareNUMERICThe number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search budget lost impression shareNUMERICThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search budget lost top impression shareNUMERICThe number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search click shareNUMERICThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Search engine results page typeTEXTType of the search engine results page.
Search exact match impression shareNUMERICThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Search impression shareNUMERICThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Search rank lost absolute top impression shareNUMERICThe number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search rank lost impression shareNUMERICThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search rank lost top impression shareNUMERICThe number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Search top impression shareNUMERICThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Selective optimization conversion actionsTEXTThe selected set of conversion actions for optimizing this campaign.
Serving statusTEXTOutput only. The ad serving status of the campaign.
Shopping setting campaign priorityNUMERICPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
Shopping setting enable localBOOLEANWhether to include local products.
Shopping setting merchant idNUMERICImmutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
Shopping setting sales countryTEXTImmutable. Sales country of products to include in the campaign. This field is required for Shopping campaigns. This field is immutable. This field is optional for non-Shopping campaigns, but it must be equal to 'ZZ' if set.
Sk ad network conversion valueNUMERICiOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, e.g. non-iOS campaign.
Sk ad network conversionsNUMERICThe number of iOS Store Kit Ad Network conversions.
SlotTEXTPosition of the ad.
The name of the connector ("google_ads")TEXTThe name of the connector ("google_ads")
Speed scoreNUMERICA measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.
SpendNUMERICThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Start dateDATEThe date when campaign started.
StatusTEXTThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.
Store idTEXTStore ID of the product.
Target cpaNUMERICOutput only. The effective target CPA (cost-per-acquisition). This field is read-only.
Target cpa bid sourceTEXTOutput only. Source of the effective target CPA. This field is read-only.
Target cpa cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Target cpa cpc bid floor microsNUMERICMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Target cpa microsNUMERICThe target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored.
Target cpa target cpa microsNUMERICOutput only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Target cpmTEXTA bidding strategy that automatically optimizes cost per thousand impressions.
Target cpm microsNUMERICAverage amount in micros that the advertiser is willing to pay for every thousand times the ad is shown.
Target impression share cpc bid ceiling microsNUMERICThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Target impression share locationTEXTThe targeted location on the search results page.
Target impression share location fraction microsNUMERICThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
Target roasNUMERICThe target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored.
Target roas cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Target roas cpc bid floor microsNUMERICMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Target roas target roasNUMERICOutput only. The desired revenue (based on conversion data) per unit of spend.
Target spend cpc bid ceiling microsNUMERICMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Target spend target spend microsNUMERICThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Targeting setting target restrictionsTEXTThe per-targeting-dimension setting to restrict the reach of your campaign or ad group.
Test accountBOOLEANOutput only. Whether the customer is a test account.
Time zoneTEXTImmutable. The local timezone ID of the customer.
Top impression percentageNUMERICThe percent of your ad impressions that are shown anywhere above the organic search results.
TotalcostNUMERICThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Tracking setting tracking urlTEXTOutput only. The url used for dynamic tracking.
Tracking url templateTEXTThe URL template for constructing a tracking URL.
TransactionrevenueNUMERICThe value of all conversions.
TransactionsNUMERICThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
TypeTEXTImmutable. The type of the ad group.
Url custom parametersTEXTThe list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
Url expansion opt outBOOLEANRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
Valid accelerated mobile pages clicks percentageNUMERICThe percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.
Value per all conversionNUMERICThe value of all conversions divided by the number of all conversions.
Value per all conversionsNUMERICThe value of all conversions divided by the number of all conversions.
Value per all conversions by conversion dateNUMERICThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Value per conversionNUMERICThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Value per conversions by conversion dateNUMERICThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
Value per current model attributed conversionNUMERICThe value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Vanity pharma vanity pharma display url modeTEXTThe display mode for vanity pharma URLs.
Vanity pharma vanity pharma textTEXTThe text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.
Video brand safety suitabilityTEXTOutput only. 3-Tier Brand Safety setting for the campaign.
Video quartile100 rateNUMERICPercentage of impressions where the viewer watched all of your video.
Video quartile25 rateNUMERICPercentage of impressions where the viewer watched 25% of your video.
Video quartile50 rateNUMERICPercentage of impressions where the viewer watched 50% of your video.
Video quartile75 rateNUMERICPercentage of impressions where the viewer watched 75% of your video.
Video quartile p100 rateNUMERICPercentage of impressions where the viewer watched all of your video.
Video quartile p25 rateNUMERICPercentage of impressions where the viewer watched 25% of your video.
Video quartile p50 rateNUMERICPercentage of impressions where the viewer watched 50% of your video.
Video quartile p75 rateNUMERICPercentage of impressions where the viewer watched 75% of your video.
Video view rateNUMERICThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
Video viewsNUMERICThe number of times your video ads were viewed.
View through conversionsNUMERICThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
WeekTEXTWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
YearTEXTYear, formatted as yyyy.

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