Connect The Trade Desk to Google Looker Studio

Directly connect The Trade Desk to Looker Studio, in minutes, and in an easy-to-use format.

Analyze Your Marketing Metrics from The Trade Desk in GDS

About the The Trade Desk Google Looker Studio Connector

The The Trade Desk Google Looker Studio Connector pulls metrics and dimensions for The Trade Desk. The Insights are retrieved at the campaign and account levels.

Once the user successfully logs into the connector he can then choose the metrics and dimensions he is interested to create a report on.


To set up the connector, the user should have:

How to connect The Trade Desk to Google Looker Studio?

Do you plan to connect and visualize your The Trade Desk in Google Looker Studio? Follow the Tutorial Below:

Select the fields on the right to later use in your data source. For example, you can include metrics such as Cost per Click, Cost per Action or Total Spend.

Go to “Select Destination” and choose Google Looker Studio.

Once done, select “connect” and authorize access to your data crm data studio integration

The Trade Desk metrics & dimensions available for streaming into Looker Studio

Advertiser nameTEXTThe name of the advertiser.
Availability of advertiserTEXTAvailability state of the Advertiser.
Description of advertiserTEXTAn optional description of the advertiser.
Domain of advertiserTEXTThe domain address for the Advertiser.
Advertiser idTEXTThe platform ID of the advertiser.
Keywords of advertiserTEXTKeywords that classify the Advertiser.
TEXTThe URL for the Advertiser's logo or brand image.
Vetting status of advertiserTEXTVetting status of the advertiser.
CampaignTEXTThe Campaign Name
Campaign AvailabilityTEXTWhether the campaign is active and available for normal operation or archived and hidden from normal view.
Budget of campaignNUMERICThe maximum amount the Campaign may spend.
Budget for impressions of compaignNUMERICThe maximum amount of impressions the Campaign should buy.
Creation time of campaignTEXTThe time in UTC the Campaign was created.
Custom CPA click weightNUMERICWeight to assign to click through pixels when calculating Custom CPA.
Custom CPA viewthroug weightNUMERICWeight to assign to view pixels when calculating Custom CPA.
Daily budget udget of campaignNUMERICThe maximum amount that the campaign should spend per day, if possible.
Budget for impressions of compaig dailyNUMERICThe total number of impressions the Campaign should buy in a single day, if able.
Campaign descriptionTEXTAn optional description of the Campaign.
End date of campaignDATEThe date and time (in UTC) that the Campaign should stop spending if it has not yet exhausted its budget.
Campaign IDTEXTThe ID of the Campaign.
Objectiv of campaign.TEXTThe campaign objective.
Primary channel of campaign.TEXTThe campaign primary channel.
Purchase order number of campaign.TEXTA property that you can use for internal reference. For example, a Purchase Order Number.
Start date of campaignDATEThe date and time (in UTC) that the Campaign should start spending.
Type of campaign.TEXTThe type of the Campaign, options are currently either Standard (default) or ProgrammaticGuaranteed.
Last update time of campagin.DATEThe time in UTC the Campaign was last updated.
DateDATEThe Date
Partner IDTEXTThe ID of the partner who owns this advertiser.
TodayDATEToday's date

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