Connect Amazon Ads to Looker Studio

Your Amazon Ads data is trying to tell you something. Connect it to Looker Studio and find out what that is. The integration is easy and fast when you use a connector like Windsor. Start impressing your clients with stunning custom reports displaying all marketing aspects at a glance.

Connect Amazon Ads to Looker Studio

Why do I need Amazon Ads and Looker Studio integration?

Unleash the power embedded in your data through Amazon Ads and Looker Studio integration. Gain continuous insights into how your adverts are performing and make informed decisions at every turn. Experience workflow efficiency and increase productivity across the entire organization.


Proactive monitoring

You can capitalize on Looker Studio to craft customized dashboards for your Amazon Ads data and get current marketing performance information. Effortlessly monitor important metrics like conversion rates, click-through rates, and cost-per-click. Respond swiftly to performance fluctuation to ensure your campaign efforts are on the right track.


Comprehensive data analysis

Dig deep into your Amazon Ads data through the assistance of Looker Studio. Find out how various campaigns contribute to sales conversions and monitor customer journeys. Consequently, you are able to understand the efficiency of your marketing channels or identify areas that need more attention and tweak your strategies as needed.


Collaboration and sharing

Every stakeholder in the organization can easily access vital advertising insights thanks to Looker Studio’s collaboration features. Share reports and important findings with everyone and invite them to contribute ideas. Work collaboratively to develop innovative solutions that improve the effectiveness of your campaigns.  


Simplify decision making

With Looker Studio’s interactive reporting tools, you can assess and visualize your Amazon Ads data. By offering clear and customizable reports, the features enable your organization to make data-driven decisions easily and faster. The trends, patterns, and opportunities you discover can greatly help to optimize your marketing efforts.


Optimize costs

Always know the amount spent on different campaigns and marketing channels by integrating Amazon Ads with Looker Studio. You can discover the performance of individual ads through Looker Studio’s analysis and reporting tools. Adjust budget allocations accordingly and ensure you allocate resources efficiently to maximize return on investment.



Forecast future ad performance by capitalizing on Looker Studio’s predictive capabilities. Use historical data and advanced forecasting algorithms to plan for advert campaigns. Inject money and other resources where necessary and anticipate market trends to stay ahead of the competition.


Customizable alerts

You can set up custom alerts within Looker Studio. This ensures stakeholders are aware of any anomalies or important changes in marketing performance. By enabling everyone to remain updated on current events, your organization can react quickly and take measures to reduce risks or take advantage of opportunities as they arise.


Actionable recommendations

Get AI-powered recommendations through Looker Studio and optimize your ad campaigns. Improve weak areas, execute strategic changes, and drive constant optimization to attain your advert goals effectively.



To set up the connector, the user should have:

How to connect Amazon Ads to Looker Studio

1. Register

Register or login if you already have an account.

 2. Select your source
You need to select Amazon Ads as a Data Source and Grant Access to

google bigquery amazon ads integration

3. Select the fields on the right.
Select the fields on the right to later use in your data source.

4. Select Destination

Go to “Select Destination” and Choose Looker Studio.

5. Sync and authorize data
Select “connect” and authorize access to your data source.


What is Amazon Ads?

Amazon Ads is an advertising solution developed by Amazon to help vendors market their brands and products. The ads mainly target Amazon-owned platforms, including Kindle e-readers, the Amazon website, and the mobile app. There are two major categories of Amazon Ads—Amazon PPC (Pay-per-click ads) and Amazon DSP (demand-side platform). The former is available for brand-registered professionals on Amazon who target a wide customer base. Amazon DSP, on the other hand, is used by agencies and advertisers within and outside the Amazon ecosystem.

What is Looker Studio?

Looker Studio, formerly known as Google Data Studio, is an online tool used to turn raw data into customizable, informative dashboards and reports. The platform provides multiple chart types and variations for visualizing data. Examples include pie charts, maps, scatter charts, time series, etc. And the best part is that Looker Studio enables users to connect a range of data sources (over 800), unifying data into one platform for easy analysis and interpretation.

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Extract Amazon Ads data to Looker Studio with

See the value and return on every marketing touchpoint

data warehouse

Providing 50+ marketing data streams, we make sure that all the data we integrate is fresh and accessible by marketers, whenever they want.


Spend less time on manual data loading and spreadsheets. Focus on delighting your customers.

Import Amazon Ads data into Looker Studio and measure what matters