Facebook Ads Dashboard Templates

At Windsor.ai, we strive to make free Facebook Ads marketing reporting as effortless as possible for our users.

These free and customizable Facebook Ads templates will assist you in visualizing your data for easy reporting and analysis.

All the Facebook Ads dashboard report templates have easy-to-follow instructions.

Find the right template from Facebook Ads’s library and start using them to save time, effort and increase productivity.

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Facebook Ads Report Templates for Marketing Agencies

Our Facebook Ads Dashboard Templates provide valuable insights into the effectiveness of your advertising campaigns. Here’s what you can learn from using templates:


1. Daily Trend Analysis

You can track how your ad campaigns are performing on a daily basis. This helps ensure that you’re meeting your engagement goals and allows you to identify trends over time. It enables you to spot any sudden spikes or drops in performance that may require attention.


2. High-Performing Campaigns

Templates help you identify your top-performing campaigns. You can see which campaigns receive the most impressions and have a lower cost per click. This information is crucial for optimizing your ad strategy by allocating more resources to campaigns that are driving better results.


3. Click Analysis

You can measure the total number of clicks your campaigns receive over a specific time period. This gives you a clear understanding of which content resonates best with your audience. You can use this information to refine your ad content and targeting.


4. Budget Management

Templates allow you to monitor whether your ad campaigns are staying within budget. This helps prevent overspending and ensures that you’re allocating resources efficiently. You can also compare spending to previous periods to gauge the growth and efficiency of your advertising program.


5. Cost-Efficiency Analysis

You can quickly identify which ad campaigns are delivering results at a lower cost. This information is invaluable for reallocating budget to the most cost-effective campaigns, maximizing your return on investment.


6. Ad Frequency and Impressions

Templates provide data on the overall frequency and impressions of your ad campaigns. You can compare these metrics to previous time periods to track the improvement of your reach. If there’s stagnation, you can use this information to make adjustments and enhance your reach.



What metrics should be included on a Facebook Ads dashboard?

  • Total impressions
  • Cost per thousand impressions (CPM)
  • Total clicks
  • Cost per click (CPC)
  • Click-through rate (CTR)
  • Total amount spent
  • Unique clicks
  • Total actions
  • Cost per action (CPA)
  • Action rate
  • Conversions: signups
  • Purchases