Windsor.ai offers a free Marketing Agency Report Dashboard to automate marketing performance analytics on Looker Studio. The dashboard captures all the key marketing performance metrics, such as impressions, clicks, conversions, cost, and returns. These metrics are captured across digital media, campaigns, demographics, and psychographics. As a result, Windsor.ai makes it easy for marketers to build marketing intelligence and make data-driven decisions. You can access the Agency Report Dashboard at no cost. The Free Marketing Agency Report Dashboard is easy to use. You only need to integrate your data sources to get started.
What is Marketing Agency Report Dashboard on Looker Studio?
The Agency Report Dashboard is a marketing performance reporting template created to help you prepare and automate your marketing reports on Looker Studio. This dashboard is designed for use by marketers and marketing agencies and showcases the performance of marketing campaigns across different digital media channels. For marketing agencies, the Free Agency Reporting Template Dashboard can be used to demonstrate marketing capabilities and impact, including conversion rates and returns on marketing dollars.
Why is Marketing Agency Reporting Important?
Agency reporting is essential because it shows the performance of marketing campaigns from various angles. For instance, the agency reporting dashboard template shows marketing campaign visibility metrics, including impressions, reach, and click-through rates. It also shows engagement metrics, including views, likes, shares, and comments. Additionally, you can gauge conversion metrics, including conversion rates, cost, return on advertising spending, and more. All the metrics can be drilled down to particular media, campaigns, geographic locations, and demographics for more insights.
Benefits of Using Marketing Agency Reporting Dashboard
There are various benefits of using the Free Agency Reporting Dashboard Template, including:
Automated Reporting
The first key benefit is automated marketing reporting, which is enabled when you automatically sync your data sources with the agency report dashboard on Looker Studio using a data integration tool or connector.
Data-Driven Marketing Strategies
The agency reporting template conveys the benefits of data-driven marketing. You can drill down to the specifics of your marketing campaigns to learn about your audiences and their behavior. Then, you can use the data to segment and target your audiences better.
Increased Conversion Rates
Using the agency dashboard reporting template, you can know ways to increase conversion rates. You can extract this from dimensions such as when your audiences will likely see your advertisements so you align your marketing campaigns accordingly.
Higher Returns on Advertising Spending
The last significant benefit is higher returns on advertising spending. Since the agency reporting dashboard shows the platforms generating the highest conversions against the cost per conversion, the business is able to control advertising spending by optimizing the advertisements. The marketer can spend more on platforms with higher returns and reduce on digital marketing channels with lower returns.
How to use it
- Configure the Looker Studio Connector: Windsor.ai
- Once you finish installing the connector open the Marketing Agency Report Dashboard and make a copy of it (File -> Make a copy)
- Select the newly created data source.
- Now your dashboard is set up
FAQs
What is Marketing Agency Reporting?
Marketing Agency reporting is a marketing reporting tool designed for marketers and marketing agencies. It helps agencies with multiple clients and multiple marketing campaigns track the performance of different campaigns. The agency reporting tool has express dashboard features enabling integration with your data sources through a data connector and real-time dashboard for live monitoring of marketing campaigns.
What is Marketing Agency Reporting Used for?
Agency reporting is used for marketing performance monitoring. Marketing agencies also use it to demonstrate the value proposition to brands by showing the capacity of the marketing agency to reach audiences and generate conversions. Additionally, the free agency reporting dashboard is used for monitoring the advertising budget utilization against conversions and returns on investment.
How Much is Marketing Agency Reporting Dashboard?
The agency reporting dashboard is free. You only require data integration to prepare and automate your marketing reports. You may incur data integration costs.
What is Looker Studio?
Looker Studio is a data visualization platform. It is web-based and available online at no cost. The platform is provided by Google to support businesses with big data analytics. Through Looker Studio, businesses can build marketing reporting dashboards to automate marketing reports. Automation of marketing reports in Looker Studio is supported by automatic syncing of data from marketing apps and data warehouses.