Changelog: New Updates and Improvements to Windsor.ai

New updates and improvements to Windsor.ai.
August 14, 2026
Connectors
- Amazon DSP connector launched
- Bing Webmaster Tools connector launched
- Amazon Ads connector KENP read metrics, plus ad and ad group reports and returns reports
- Amazon Seller Central connector Brand Analytics Market Basket report
- AppNexus connector additional fields and reports
- Facebook Ads connector campaign start date field
- Google Ads connector per-sitelink metrics from asset-link reports
- LinkedIn Ads connector video watch time fields
- Salesforce Marketing Cloud connector send_date field
- Semrush connector history reports
- Shopify connector order Payment Reference field
- SimilarWeb connector updated to the new REST API data version
Destinations
- Windsor.ai MCP write actions expanded:
- WordPress: create and update posts and pages
August 7, 2026
Connectors
- Supabase connector launched
- Facebook Ads connector video asset breakdown fields, campaign and ad set configuration fields, metrics for reminders
- Google Ad Manager connector ad_exchange_cpc metric
- Google Ads connector change_event.ad_group, change_event.campaign and change_status fields
- Google Search Ads 360 connector regenerated field list from SearchAds360FieldService, plus keyword fields compatible with ad fields
- Klaviyo connector order-level events table, flows joined with their attributed metrics
- Salesforce connector LeadHistory object
- StackAdapt connector Domain report dimension
- Toggl connector workspace-wide time entries via the Reports API
- WordPress connector field descriptions, flat fields, actionable error messages and inline help
- Amazon Seller Central connector improved rate limit handling and clearer retriable errors on long-running requests
Destinations
- Windsor.ai MCP write actions expanded again this week:
- Salesforce: create and update objects (new platform)
- Instagram: video post, create comment
- Google Ads: set ad schedule, create ad assets, rename campaigns and ad groups
- Windsor.ai MCP filter fields now accept dictionary format for Copilot and Power Fx compatibility
Onboard
- Accounts with passwords found in known third-party breaches are now prompted to set a new password
July 31, 2026
Connectors
- Customer.io connector EU API endpoint support
- DV360 connector Exchange and Exchange ID fields
- GoHighLevel connector contact UTM attribution fields
- Google Ads connector change_event before and after value snapshots (see exactly what a setting changed from and to)
- Google Analytics 4 connector property timezone as a selectable field
- Google My Business connector new fields and reports
- Gravity Forms connector new form_submissions resource
- HubSpot connector new fields, reports and landing pages analytics
- Magento connector extension_attributes as fields
- Pinterest connector Conversions (Contact) metric
- QuickBooks connector Profit and Loss by Class report
- Sendinblue connector new fields and reports
- Shopify connector per-location inventory stock levels
- Snapchat connector ad-squad-level budget fields
- The Trade Desk connector report time zone option
- TikTok connector GMV Max zero-values fix
Destinations
- Windsor.ai MCP write actions expanded significantly this week:
- Instagram: create post
- Klaviyo: flow actions
- Google My Business: write actions
- Facebook Ads: edit creative write action
- Google Ads: manage customer match lists, remove negative keywords
- Create and retrieve destination tasks via API or directly from Claude, ChatGPT and other LLMs
Onboard
- Instagram connector login directly with Instagram (no need to link a Facebook account first)
- New custom fields creation tool with improved UX
July 24, 2026
Connectors
- Google Ads connector new asset_group_asset resource for Performance Max campaigns, exposing asset_group_asset_resource_name, field_type, source, status, primary_status and primary_status_reasons
- Shopify connector new line_item__refunds_ids field on orders
- GoHighLevel connector expanded OAuth scopes with additional fields now accessible
- HubSpot connector fetches user-defined custom properties on HubSpot campaigns
- TikTok connector option to include inactive campaigns in pulls
- Amplitude connector fixed empty-events issue by routing custom-event metrics via the REST API and other streams via Airbyte
Destinations
- Windsor.ai MCP write actions for Amazon Seller Central now include update_listing. Edit product listings directly from Claude, ChatGPT and other LLMs.
- All write actions executed through Windsor.ai MCP are now recorded in an audit log for compliance and traceability
- Destinations can now run to a user-specified end date (previously only start date was configurable)
July 17, 2026
Connectors
- Adform — Video Completions metric
- Adobe Analytics — calculated metrics support
- Amazon Ads — SP and SB search term reports (spSearchTerm, sbSearchTerm), keyword-level top-of-search impression-share proxy
- Amazon Seller Central — Account Health report, new query performance report
- Amazon Vendor Central — GET_VENDOR_SALES_REPORT salesAggregate totals, Rapid Retail Analytics Inventory report
- Amplitude — user-created custom events exposed as segmentation metrics
- Bing — keyword-level impression share via a new share_of_voice report
- CM360 — connector optimizations to reduce quota usage
- DV360 — connector optimizations to reduce quota usage, Zip/Postal Code dimension, Placement Name (All YouTube Channels) dimension, standard DMA field
- Dynamics 365 — custom fields discovery documented
- Facebook Ads — Call To Action type field, ad preview shareable link, ad set learning phase, website-pixel purchase count and value for catalog-segment items, ad labels/tags field, ad set promoted_object and targeting spec exposed, video completion rate metric, New Messaging Connections metric relabeled and recategorized
- Facebook Organic — Reels permalink URL, reel thumbnail picture and thumbnails, Video Reactions total, comment hidden/visible status
- Google Ad Manager — Order start and end date fields, Future Sell-Through metrics, URL/Domain dimensions, creative click-through URL field
- Google Ads — conversion_actions fields, custom conversion and all_conversion fields, improved discoverability of the negative-keywords write action
- Google Merchant — aggregate product statuses table
- Google PageSpeed — CrUX field data (real-user Core Web Vitals), mobile lab Core Web Vitals metrics
- Google Analytics 4 — Average engagement time per session, default property currency field, Average engagement time metrics
- Intercom — Conversations and Tickets reports (per-client grouping, resolution time, CSAT rating)
- Klaviyo — Unique Clicked SMS metric, Added to Cart and Viewed Product metrics, per-list and per-segment profile count fields, native SMS engagement metrics
- LINE — per-message event insights
- LinkedIn Organic — video metrics (views, viewers, time watched), video view rate, average impressions and clicks per post, page-view demographics (industry, seniority, function, region, country), downloadable image URL for post media, document (RICH) posts support, Total Share Engagements count, post-type label
- Mailchimp — Automation email-level report, campaign archive URL, Apple-MPP-excluded open metrics, campaign folder id and name
- Matomo — action_page_urls report
- StackAdapt — Campaign Group dimension, conversion revenue metric, Audio Completed and Audio Completion Rate metrics
- Ticimax connector launched
- TikTok — GMV Max report fields (ROI, orders, gross revenue, budgets), campaign automation type field (Smart+ / MANUAL), ad-group shopping-ads type field
- Trello — card custom field values surfaced
- Xero — ProfitAndLoss and BalanceSheet report endpoints
- Zoho CRM — deals campaign-source id and name fields
Destinations
- New Mistral destination launched — connect any Windsor.ai data source to Mistral AI models
- AppLovin Looker Studio connector launched
- Nextdoor Looker Studio connector launched
- Attentive Looker Studio connector launched
- SimilarWeb Looker Studio connector launched
July 10, 2026
Connectors
- ActiveCampaign — tags and contact tags fields, Custom Objects support, selectable date dimensions for filtering
- AdRoll — month name written out (e.g. Jan 2025)
- Amazon Seller Central — by-ASIN traffic percentage fields
- Apple Search Ads — per-country metric breakdown, plus sub-country region and city breakdowns
- AppsFlyer — fixed handling of requests that cannot split below one day
- Branch — xx_impression / xx_click fields, last_attributed_touch_data_tilde_agency and last_attributed_touch_data_tilde_id fields
- Braze — flattened engagement metrics
- Close.com — custom fields exposed as named, flattened columns
- Customer.io — campaign and broadcast metrics
- Facebook Ads — option to fetch campaigns without insights (faster campaign-structure queries), ad account time zone fields, instant-form (Lead Gen) lead fields, like count and comment count without reposts, Performance Goal now returns the real Meta Ads Manager value
- Facebook Organic — comment reply count and parent_id fields for threading
- Google Ad Manager — creative image and preview URLs, ad server viewable (Active View) metrics
- Google Ads — faster account retrieval, ability to see campaigns without recent activity, change_event account change-history report, conversion action ID field
- Instagram — story thumbnail image URL, media-level profile activity (bio link taps, calls, directions), media-level profile visits, media-level follows and follow drivers
- Lemlist — campaign and email performance metrics
- LINE Ads — age and placement fields
- LinkedIn — Download Clicks metric, Company page clicks metrics, ad post URL field, share landing page fields populated, landing page URLs include UTM params, null ad name bug fix
- Magento — order payment method, customer ID, billing/shipping address, bill-to name, customer group, custom order fields
- Mailchimp — revenue fields, Automations report
- Pinterest — ad group budget and campaign spend cap fields, audience demographic (age/gender) fields, Average Order Value (Checkout) metric
- Pipedrive — lead custom fields, Persons resource with custom person fields, Activities resource, query recipe over existing Deals fields
- Salesforce — Campaign Hierarchy rollup fields, opportunity_id alongside opportunity history, Opportunity Record Type ID field, OpportunityLineItem object support
- SendGrid — Single Send name field
- Shopify — line-item net sales fields, presentment currency and money to derive daily FX rate, abandoned_checkouts and customer metafields
- Snapchat — campaign and ad squad start and end date fields
- Sprout Social — resolve post tag IDs to names
- TikTok Organic — OAuth flow now supports connecting multiple accounts
- Twitter Ads — campaign_id field, WEB_CONVERSION funnel metrics (page views, content views, add to cart), total App Installs metric
- Visma Economic — accounting_entries stream
- Walmart — WFS (Walmart Fulfillment) orders included, not only seller-fulfilled
- WooCommerce — first-class Order Attribution fields
- Yahoo Finance — flattened chart to OHLC rows
- YouGov BrandIndex — age-group and audience filter breakdown
Destinations
- Windsor.ai MCP write actions continue to expand:
- Google Ads — create campaigns, ad groups, and ads; pause and enable ad groups and ads; add keywords; set bid strategy and max CPC
- Facebook Ads — update campaigns, ad sets, and ads; update Page welcome message
- Facebook Ads by Windsor.ai now listed in the ChatGPT App Directory as a dedicated per-connector MCP
- LLMs now receive connector configuration options through MCP — better auto-discovery of what each connector can do
Documentation
- New write actions matrix documentation — full reference for what Windsor.ai MCP can read and write on every supported platform
- New Write capabilities product page
July 3, 2026
Connectors
- TikTok connector new ad_group_budget field
- Facebook Ads connector new Facebook Page Visits metric and cost per Facebook Page Visit (from Ads Manager, attributable by campaign, ad set and ad)
- Amazon Ads connector new portfolio, ad group, ad and targeting-type fields, per-entity ACOS and ROAS, and new keyword, product-target and category targeting reports
- Amazon Seller Central connector new All Listings report (seller SKU, ASIN, item name, price, quantity, status)
- ActiveCampaign connector new Campaign Label field, campaign reporting by send date, and automation entered / automation exited exposed as numeric metrics
- Facebook Organic connector new combined post-level Post Engagements field and new Total, Organic and Paid reach fields (Page Insights); comment fields (like and reply counts, parent comment id, attachments) now populated on posts and reels
- Twitter / X Ads connector new country segmentation
- Google Analytics 4 connector support for custom events across multiple accounts
- Google Ads connector now returns the month field as MM (or YYYY-MM) instead of a full date
Destinations
- Supabase destination launched
- Windsor.ai MCP write actions expanded significantly this week:
- Google Ads — create campaigns, create ad groups, push negative keywords, and enable and pause ad groups and ads
- Facebook Ads — boost organic posts
- Bing Ads — pause campaigns, update budgets
- TikTok Ads — enable and pause campaigns, ad groups and ads; update campaign and ad group budgets
- Discoverable
/actionsAPI endpoints — LLMs and integrations can now dynamically list all available write actions per connector - Improved data source access grant flow, available from Claude, other LLMs, or your own software via the Windsor.ai API
Onboard
- Run Now and Run Backfill actions added to the destinations overview
- Google Sheets data source: paste a sheet URL and IDs are filled in automatically
June 26, 2026
Connectors
- Triple Whale connector launched
- Leadinfo connector launched
- Snowflake connector (as a data source) supports RSA key authentication
- DV360 connector interactive impressions field
- Google Sheets source connector improved connection flow
Destinations
- Windsor.ai MCP write actions for Facebook Ads — create campaigns, ad sets and ads; pause ad sets and ads — directly from Claude, ChatGPT and other LLMs
- Windsor.ai MCP write actions for LinkedIn Ads — enable, pause, and update budgets at campaign, ad set and ad level
- Google Sheets destination supports multiple queries on the same sheet
- Google Sheets destination supports server-side filtering — filter on fields that aren’t in your output columns
- Delete action added to the destinations overview
- Windsor.ai MCP request timeout increased to 3 minutes
Onboard
- Cancel a running data preview request mid-fetch
June 19, 2026
Connectors
- The Trade Desk connector 6x speed improvements
- Pinterest connector support for new campaign objectives: SALES and LEADS
- Taboola connector conversion type fields
Destinations
- Per-connector Windsor.ai MCP servers. Install only the data sources you use (for example just Facebook Ads) for a leaner tool context in Claude and other LLMs
- BigQuery destination speed improvements via batch deletes
Onboard
- Create Custom Field (blended) now shows which source connectors provide each input field
- Stacked notification snackbars with hover-to-expand
June 12, 2026
Connectors
- Criteo connector 56 new fields
- Shopify connector shop timezone field
- Amazon Seller Central connector pre-caches 3 additional reports on account connection, significantly reduces query timeouts in Claude and other MCP-based LLMs
Destinations
- Base44 destination launched
- Lovable destination launched
- n8n destination launched
- Antigravity destination launched
- TradeDoubler Looker Studio connector launched
PostgreSQL and MySQL destinations now create indexes automatically on table creation — faster queries on large tables
Onboard
- Selected accounts are now preserved when re-granting connector access
June 5, 2026
Connectors
- OpenAI Ads connector launched
- Readpeak connector launched
- Hawk DSP connector launched
- Facebook Ads connector activities endpoint to track account-level changes and audit history
- Apple Search Ads connector Device Class field
Destinations
- Windsor.ai MCP write actions now support budget updates for Facebook Ads and Google Ads to adjust campaign budgets directly from Claude, ChatGPT and other LLMs
- SEMrush Looker Studio connector launched
- Impact.com Looker Studio connector launched
May 29, 2026
Connectors
- Productive.io connector launched
- Amazon Ads connector new sponsored brand campaign fields
May 22, 2026
Connectors
- SimilarWeb connector launched
- AppLovin connector launched
- Idealo connector new fields
- Snapchat connector leads metric
Destinations
- Windsor.ai MCP now supports write actions — update Facebook Ads and Google Ads campaigns directly from Claude, ChatGPT and other LLMs
- Windsor.ai MCP get_data responses now render as an interactive widget in Claude — preview and explore your data without leaving the chat
Onboard
- Daily team invitation limit increased
May 15, 2026
Connectors
- Microsoft Clarity connector launched
- Contractors Cloud connector launched
- The Trade Desk connector support for custom conversion fields
- ActiveCampaign connector date filter support
- YouTube Analytics connector support for Shorts
- SQL data sources (MySQL, PostgreSQL, etc.) now support SSL encryption
Onboard
- Selected fields in data preview can now be reordered
May 8, 2026
Connectors
- SEMrush connector launched
- Zoho CRM connector deal stage history fields
- Shopify connector pre-caches orders from each store’s earliest order date
- Plausible connector country, region and city dimensions
- Simpli.fi connector new fields and reports
- Reddit Ads connector device field and budget fields
- The blended data connector now aggregates data across every connected source in a single query. This is useful for cross-channel reporting in MCP and Data Studio
Frontend
- Data preview now shows useful guidance when a connector has no data yet, instead of an empty table
May 1, 2026
Destinations
- TradeDoubler Data Studio connector launched
- Claude Code Plugin live (install with
claude plugin install windsor-ai)
April 24, 2026
Connectors
- Nextdoor connector launched
- Attentive connector launched
- Shopify connector speed improvements
- Amazon Vendor Central connector Geo Sales report
Onboard
- Onboard is now available on mobile devices
Destinations
- Gemini destination launched
- Cursor destination launched
- Perplexity destination launched
- Native Windsor.ai Copilot destination launched
April 17, 2026
Connectors
- Impact.com connector launched
- Xero connector date filtering improvements
- Klaviyo connectors support for metric breakdowns by profile attributes
- Amazon Seller Central connector speed improvements
- Zoho connector support for Canada, Japan and Saudi Arabia
Onboard
- Improved account management for SSO users
Destinations
- Manus destination launched
April 10, 2026
Connectors
- Shopify connector speed improvements
Destinations
- Windsor.ai MCP does not have data size limits anymore
April 3, 2026
Connectors
- Amazon Seller Central connector support for Amazon Ireland
- ClickMagick connector launched
- Shopify connector speed improvements
Destinations
- Users can reset API keys
- Users can remove end date from queries
March 27, 2026
Connectors
- Magento connector support for custom fields
- Shopify connector speed improvements
Destinations
- PostgreSQL data destination support for schema
- Metricool Looker Studio connector launched
- Airtable Looker Studio connector launched
- Apsis One Looker Studio connector launched
- Google Sheets add-on speed improvements
- Windsor.ai ChatGPT connector launched
March 20, 2026
Connectors
- Gemius connector launched
- Facebook Page Insights connector page views total field
- Instagram connector user insights fields: views, comments, likes, etc
- Stripe connector speed improvements
- Shopify connector data pre-caching: speed improvements
- All connectors support have a now field added which returns timestamp of query
Destinations
- Improvements to Google Sheets destination authentication flow
- Windsor.ai available in MCP registry
March 13, 2026
Connectors
- Google Analytics 4 connector cohort reports added
- Google Ads connector support for hotel ads
- GoHighLevel connector support for custom fields
Frontend
- Account listings on OAuth data sources is parallelized to reduce loading time
Destinations
- YouGov BrandIndex Looker Studio connector launched
- MediaGo Looker Studio connector launched
- Visma Economic Looker Studio connector launched
- Commercetools Looker Studio connector launched
- PostHog Looker Studio connector launched
- Rocket.Chat Looker Studio connector launched
- BoxCast Looker Studio connector launched
March 6, 2026
Connectors
- Google Search Console connector supports multiple dimensions in performance reports
- Google Business Profile connector local posts fields added
- Facebook Page connector page page_total_media_view_unique, post_total_media_view_unique and reaction fields
- Spotify Ads connector ad set fields
Destinations
- Snowflake native connectors support backfills and date range options
February 27, 2026
Connectors
- TradeDoubler connector launched
- Klaviyo connector SMS campaigns, list and segment fields
- Facebook Ads connector support for business acocunts
- Shopify connector speed and cache improvements for large data sets
Destinations
- Destination status email notifications can be enabled and disabled
- Google Sheets destinations support service account
- Destinations can now be run only once without scheduled refreshes and can be paused
February 20, 2026
Connectors
- Apsis One connector launched
- Mailchimp connector bounces fields and improved aggregation
- Google Ad Manager connector creative name field
- Amplitude connector support for non-default data regions
- TikTok Shop connector shop performance fields
- Instagram connector media reel total interactions field
- Shopify connector order cost of goods sold field
Destinations
- Destination Copilot live
- BigQuery destination tables are partitioned by date by default
- Windsor.ai MCP Google Agent Development Kit (ADK) support
February 13, 2026
Connectors
- Metricool connector launched
- CM360 connector supports rich media fields
- Facebook Ads connector is able to return all ad names/bodies of ads
- Facebook Ads connector custom events fields retrieval
Destinations
- Destination ChatGPT live
February 6, 2026
Connectors
- Shopify connector Product meta fields
- Klaviyo connector Flow messages fields
- CM360 connector Flight booked and DMA fields
- DV360 connector Budget segment fields
- Reddit connector campaign goal and ad group goal fields
- Facebook Ads connector click to call and instagram profile visits fields
- Google Ads connector search terms for PMax campaigns fields
January 30, 2026
Connectors
- Instagram Insights reel average watch time and reel video views fields
- TikTkok Shop support for Brazil and Mexico markets
- Criteo support for currency conversions
- TikTok Shop support for Japan, Spain, France, Germany, Italy and Ireland
- Shopify data pre-caching (10x speed improvement)
Onboard
- Tooltips for custom fields creation

Destinations
- Windsor.ai Cursor MCP connector live
- Improvements to BigQuery destination permission handling
January 23, 2026
Connectors
- MediaGo connector launched
- Facebook Ads connector reach aggregation supported for filtered campaigns
- Facebook Ads Placement Ad Thumbnail URL field added
- TikTok Shop support for Japan, Spain, France, Germany, Italy and Ireland
January 16, 2026
Connectors
- YouGov BrandIndex connector launched
- Amazon SP connector speed improvements
- LinkedIn Ads connector support for weekly aggregations
- StackAdapt connector timezone support
Destinations
- Windsor.ai Claude connector live
January 9, 2026
Connectors
- TikTok Shop connector support for non US shops
- Improvements to refresh handling
Destinations
- Improvements to notification messages so they are more actionable
- New BigQuery data models available for database destinations
January 2, 2026
Connectors
- MNTN connector new fields
Onboard
- Authorization link user flow improvements
December 26, 2025
Connectors
- Amazon Ads connector speed improvements
Onboard
- Instagram Public authorization flow improvements
December 18, 2025
Connectors
- Refresh token handling improvements
Onboard
- Team management speed improvements
- Improvement of destination retry mechanism
- Destinations can directly be modified with one click from emails
- Support for service accounts for GA4 connector
December 12, 2025
Connectors
- BoxCast new connector launched
- Spotify connector new purchase and conversion fields
- GoHighLevel live on GHL marketplace
- WooCommerce connector orders__net_sales field
- X Ads/Twitter Ads connector support for segmentations
Onboard
- Ask about your data/AI query builder launched
Destinations
- BigQuery destinations allow saving of authentications separate from destination
December 5, 2025
Connectors
- Visma e-conomic connector launched
- Google Ads connector support for ad names for different ad types
- ClickUp connector support for date filtering
Onboard
- Improvements to destination notification emails
Destinations
- GoHighLevel Looker Studio connector launched
- Zoom Looker Studio connector launched
- On BigQuery table creation, descriptions are added to the table columns
November 28, 2025
Onboard
- All destination task times are shown in UTC
- Data source dropdown in data preview users name instead of ID
November 21, 2025
Connectors
- Rocket.Chat connector launched
- Facebook Ads Creative ID field
- Omnisend connector supports date filtering
- Connectors support sub hourly refresh via API on certain plans
Onboard
- Klaviyo connector can be authenticated via Oauth and is available on Klaviyo App Marketplace
- When destination tasks fail, notification emails are sent immediately and to the whole team
Destinations
- Flashtalking Looker Studio connector launched
- Improvements in handling of destination deactivation notifications
November 14, 2025
Connectors
- Chargify connector launched
Onboard
- Date picker allows more than 2 years
- Authorization link allows specification of data source to be authenticated
Destinations
- Improvements in handling of destination deactivation notifications
- Improve Google Sheets reauthentication flow
- Time picker when scheduling destinations
- Destination tasks allow adding of fields
November 7, 2025
Connectors
- Xero connector speed improvements and support for more than 100,000 invoices
- X Ads connector support for more than 200 ad accounts
Onboard
- Small design improvements (improvement of saved queries view, error messages improved)
Destinations
October 31, 2025
Connectors
- Connectors support non ASCII field names
- Facebook Organic connector granular demographic breakdown fields (e.g. Page Fans City and Page Fans CityValue)
- MailerLite connector new fields and support for date filtering
- Iterable connector support for date filtering
- Google Ads and Microsoft Ads CPC fields
- TikTok Ads connector support for time of day and date fields to be queried simultaneously
Onboard
- Small design improvements (tooltips, logos, instructions improvements)
Destinations
October 24, 2025
Connectors
- TikTok Ads connector time zone option
- Tiktok Organic 34 new fields
Onboard
- Optimisations in filters handling and email template improvements
- Team owners on Professional and Enterprise plans can restrict team members from seeing other team members accounts
Destinations
- Improvements in notifications in Google Sheets add-on
- Speed improvements for Looker Studio conectors
- Windsor.ai MCP support for date filtering added
October 17, 2025
Connectors
- Flashtalking connector launched
- Aimwel connector monthly budget report
- Xero connector account fields
Onboard
- Data preview table expands/collapses
Destinations
- Looker Studio connectors speed improvements
October 10, 2025
Connectors
- TikTok Ads connector reach per month
- Snapchat Ads connector reach per month
- Sprout Social connector launched
- Facebook Pages connector Page Impressions Organic field added
Onboard
- Maximum selected number of fields on trial accounts and free plan increased from 9 to 30
Destinations
- Google Sheets Add-On duplicate queries button
- Microsoft Fabric destination launched
- MCP support for Microsoft Copilot launched
- MCP supports better filtering, date selection and prevents context overflow.
- Demo video ChatGPT
- Demo video Claude
October 3, 2025
Connectors
- Facebook Ads account balance field added
- Connectors filters support empty values
September 26, 2025
Connectors
- QuickBooks cashflow, balance sheet, general ledger, aged receivables and profit and loss reports added
- Google Ads expanded final url field
Destinations
- Google Sheets Add-On specify row to insert data to
- Windsor.ai MCP OAuth support
September 19, 2025
Connectors
- TikTok Shop connector launched
- Snapchat Ads connector attribution windows
- LinkedIn Ads commentary field
- Facebook Ads additional conversion value fields
- Stackadapt connector footfall fields
Destinations
- Redshift data destination support for schema
- Windsor.ai MCP server support for ChatGPT
- Google Sheets add-on various small improvements
September 12, 2025
Connectors
- TikTok Ads connector 500+ new fields– andrei: quickbooks show company name in onboard
- QuickBooks connector shows company names when listing available accounts
- Reddit Ads connector is able to aggregate reach by month
- Shopify connector allows queries to be date filtered by variant_updateAt field
- Shopify connector allows to query products and variants in the same query
Frontend
- New login/password reset screen designs
- Onboard data source accounts selection is now context sensitive
- AimWel connector can now be configered self service
Destinations
- Close.com Looker Studio Connector
- Google Sheets add-on speed improvements
- Google Sheets add-on reschedule button for queries
September 5, 2025
Connectors
- PostgreSQL connector supports schemas
- PostHog connector support EU cloud instance
- Stackadapt connector support for new GraphQL API
- Improved error handling for SQL data sources
Destinations
- Cache limits increased for free and basic plan users
- Google Sheets add-on multiple improvements
August 29, 2025
Connectors
- Aimwel connector API upgrade
- Xero connector live in Xero App Store
- QuickBooks connector supports authentication using login and password (OAuth)
- Custom fields support filters
- Facebook Ads connector reach field supports aggregations by month
- Facebook Ads connector support for new attribution windows
- Pipedrive connector deal product fields added
Destinations
- All database destinations now support 15/30 minutes refresh intervals (for Professional plan users)
August 23, 2025
Connectors
- FirstPromoter connector launched
- Commercetools connector launched
- Taboola connector site fields
- Outbrain connector section and publisher fields
Destinations
- Google Sheets Add-On speed improvements
- Snowflake AppsFlyer connector
- Snowflake Threads connector
- Snowflake Taboola connector
- Snowflake Mailchimp connector
- Snowflake WooCommerce connector
August 16, 2025
Connectors
- Klaviyo connector improvement in timezone handling
- Tiktok Ads connector full ad creative URL
Destinations
- Google Merchant Center Looker Studio connector
- Snowflake ActiveCampaign connector
- Snowflake Brevo connector
- Snowflake Spotify Ads connector
- Snowflake Adobe Analytics 2.0 connector
- Snowflake Zoho CRM connector
- Snowflake Pinterest Ads connector
August 9, 2025
Connectors
- Google Ads connector Average Order Value field
- Facebook Ads connector Conversion Rate Ranking, Engagement Rate Ranking, Quality Ranking,User Segment fields
- Adform Account ID and Account Name fields
Destinations
- Databricks Technology Partner certification
- Azure Table Looker Studio connector
- Snowflake Apple Search Ads connector
- Snowflake Campaign Manager 360 connector
- Snowflake Display & Video 360 connector
- Snowflake Amazon Seller Central connector
- Snowflake Facebook Lead Ads connector
August 1, 2025
Connectors
- Pardot connector speed improved by >1000%
- Redshift connector support for non default schemas
- HubSpot connector support joining reports using associations API.
Frontend
- New payment methods to buy/upgrade Windsor.ai subscriptions
- Grouping of filters when building queries

- Support for SSO Logins (contact Account Manager to get started)
Destinations
- Instructions for Gemini added for Windsor.ai MCP
- Windsor.ai Facebook Ads to BigQuery DBT package
July 25, 2025
Connectors
- Activecampaign connector verified opens metrics
- Facebook Ads connector website destination URL field
- Netsuite connector moved from community connector to Windsor.ai native connector
- HubSpot connector additional campaign email fields added and general improvements
Frontend
- Updates to manage subscription page
- Removing deprecated fields from UI
Destinations
- Reddit Ads Snowflake connector
- Windsor.ai MCP Server launched
July 18, 2025
Connectors
- Multithreading added to all connectors. Impact is ~10x speed improvement
- Adform connector improvements
- Appsflyer connector speed improvements
Frontend
- Google Merchant Center connector launched
Destinations
- Volume based pricing launched for database destinations
- Databricks support Oauth authentication when setting up destination tasks
- Google Sheets Add-on allows filtering for null/not null
July 11, 2025
Connectors
- TikTok Ads connector GMV fields
- Filters in connectors support grouping using parantheses. Sample:
filter="[("campaign", "eq", "foobar"), "or", ("spend", "eq", 10), "and", ("campaign", "eq", "abc (us)")]"
Frontend
- New date presets for data preview page
Destinations
- Facebook Page Insights Snowflake connector
- TikTok Organic Snowflake connector
- TikTok Ads Snowflake connector
- Google Search Console Snowflake connector
- Destination insert/delete speed improvements
- Improved retry mechanism for failed data destinations
- Improved upload efficiency on upload task runs
- Google Sheets destination formatting of dates improved
July 4, 2025
Frontend
- Team owners can control invites from team members
- Destination task refresh frequency increased
Destinations
- Facebook Ads Snowflake connector
- Google Ads Snowflake connector
- HubSpot Snowflake connector
- Instagram Insights Snowflake connector
- LinkedIn Ads Snowflake connector
- LinkedIn Pages Snowflake connector
- Google Analytics 4 Snowflake connector
- Bing Ads/Microsoft Ads Snowflake connector
- Google My Business Snowflake connector
- YouTube Analytics Snowflake connector
June 28, 2025
Connectors
- Google Merchant Center connector launched
- Google Ads ad info fields added
- Salesforce opportunity currency field added
Destinations
- Destination tasks overview
- BigQuery destination support for service accounts
June 21, 2025
Connectors
- StackAdapt new fields
- Facebook Ads effective_instagram_media fields
- Shopify authorization moved to manual.
Other
- Google My Business / Google Business Profile 10 locations counted as 1 account for pricing (1 location = 1 account before)
- Unpaid invoices are now directly visible in onboard.windsor.ai
June 13, 2025
Connectors
- StackAdapt new fields
- LinkedIn Ads connector speed improvements (up to 10x faster)
June 6, 2025
Connectors
- Custom fields lookup functions
- HubSpot caching/speed improvements
- StackAdapt new fields
- Zendesk Sell date filtering
- Twilio date filtering
- Amazon Vendor sellingProgram options for querying data
May 30, 2025
Connectors
- HubSpot connector blog post fields
Frontend
- Date filtering available for blended data connector in onboard.windsor.ai
Other
- Google Business Profile Google Sheets Template
- Google Search Console Google Sheets Template
- Instagram Google Sheets Template
Destinations
- Date filtering available in Google Sheets add-on
- Snowflake destination support for authentication via RSA keys
May 23, 2025
Connectors
- Iterable connector launched
- Close.com connector launched
- Azure Table Storage connector launched
- Intercom connector speed improvements
- Facebook Ads connector speed improvements
- Google Analytics 4 connector speed improvements
- Youtube connector account fields
- Shopify connector First Date Order Created At field
Other
infilters now also work with NUMERIC fields- 2 new Google Sheets templates
Destinations
- Custom Queries Looker Studio Connector. This allows to select specific fields before installing the connector:
- WordPress Looker Studio Connector
- Matomo Looker Studio Connector
- PokéAPI Looker Studio Connector
May 16, 2025
Connectors
- Custom formulas are now allowed across connectors via
allconnector
Sample: If datasource = Facebook Ads then Link Clicks else Clicks
if('facebook' in datasource, link_clicks, clicks) - X Organic connector launched
- Apple Search Ads connector supports time zones
Other
- Windsor.ai <> Meridian MMM improvements
- Facebook Page Insights Google Sheets Template launched
- LinkedIn Page Google Sheets Template launched
May 9, 2025
Connectors
- Bamboo HR connector new employee fields
- Genesys connector launched
- LinkedIn Pages connector organic share thumbnail field
- Instagram connector story views and story interactions fields
Frontend
- Added select/unselect all accounts to accounts filter

Destinations
- Yandex Metrica Looker Studio Connector
- Everflow Looker Studio Connector
May 2, 2025
Connectors
- TikTok Ads connector 23 new campaign fields including campaign type
- Support for regexp_extract() function for custom fields in connectors
- Date filtering and date field support for Amplitude, BigCommerce, Freshdesk, Freshservice, GitLab, Mixpanel, NetSuite, PrestaShop, Recharge, SendGrid, Smaily, Trello, WordPress and Yandex Metrica connectors
- LinkedIn Pages connector now sorts posts by published date instead of created date
Frontend
- We’re now proposing users to pre-cache their data for slower queries
April 18, 2025
Connectors
- New fucntions for custom fields: to_timestamp()
- CM360 connector allows custom attributions models
- Taboola connector supports multiple accounts per Taboola login
Frontend
- Users can now delete their accounts
- Filters for NULL/NOT NULL
April 11, 2025
Connectors
- Matomo connector launched
- WordPress connector launched
- WooCommerce connector support for custom fields
- Campaign Manager 360 (CM360) connector DV360 fields
Destinations
- BigQuery destination now supports Google logins
- Cart Google BigQuery Connector
- ConvertKit Google BigQuery Connector
- Courier Google BigQuery Connector
- Daisycon Google BigQuery Connector
- Datadog Google BigQuery Connector
- Dragon Metrics Google BigQuery Connector
- Insightly Google BigQuery Connector
- Notion Google BigQuery Connector
- Ashby Google BigQuery Connector
- Plaid Google BigQuery Connector
- Harvest Google BigQuery Connector
- Flexport Google BigQuery Connector
- PostHog Google BigQuery Connector
- Google Webfonts Google BigQuery Connector
- Faker Google BigQuery Connector
- Exchange Rates Google BigQuery Connector
- Fastbill Google BigQuery Connector
- Everflow Google BigQuery Connector
- DataMediq Google BigQuery Connector
- Gainsight PX Google BigQuery Connector
- Harness Google BigQuery Connector
- Instatus Google BigQuery Connector
- Hub Planner Google BigQuery Connector
- Pendo Google BigQuery Connector
- NASA Google BigQuery Connector
- PokeAPI Google BigQuery Connector
April 4, 2025
Connectors
- Smaily connector launched
- HubSpot campaign fields
- Google Analytics 4 Measurement ID field
Destinations
- Instagram Public Looker Studio Connector
Other
- Authorize via Link: Send a secure link to someone outside your account so they can authorize access to a data source without being added to your Windsor.ai team.
March 28, 2025
Windsor.ai renewed it’s SOC2 Certification.
Connectors
- Yandex Metrica connector launched
- Facebook Pages comments fields
- Instagram Insights comments fields
- Add limit of 200 API requests per team on connectors
- Google Ads connector support for click view report (including GCLID)
- General Looker Studio connector improvements
Destinations
- Netsuite Looker Studio Connector
- Databricks destination improvements
- New Google Sheets destination
March 21, 2025
Connectors
- Magento and DV360 connector improvements (rate limiting)
- Shopify connector caching improvements so data is loading faster
- DV360 active view measurable impressions field
- DatamedIQ connector API update
- Threads connector followers and demographic fields
Frontend
- BigQuery partitioning in separate section
- Account management page redesign
- Make it possible to minimize sidebar and destination in data preview
- Improved custom fields creation
March 14, 2025
Connectors
- PartnerStack connector improvements
- Database (Snowflake, MySQL, Redshift, PostgreSQL, MongoDB) connector speed improvements
- Google My Business connector search keyword field
Destinations
- Support for Australia, Southeast Asia and Far East regions for BigQuery Data Transfer Service
- Xero Looker Studio Connector
- Clustering and partitioning support for BigQuery data destination
- Destination search and toggle to show failed and deactivated data destinations only
- Destinations can now be cloned with one click
- Aha Google BigQuery Connector
- Alpha Vantage Google BigQuery Connector
- BigCommerce Google BigQuery Connector
- Everhour Google BigQuery Connector
- GitHub Google BigQuery Connector
- Gitlab Google BigQuery Connector
- Lemlist Google BigQuery Connector
- Line Google BigQuery Connector
- Linnworks Google BigQuery Connector
- MailerLite Google BigQuery Connector
- Quora Google BigQuery Connector
- Trello Google BigQuery Connector
- Twilio Google BigQuery Connector
- Zendesk Sell Google BigQuery Connector
- Docker Hub Google BigQuery Connector
- Email Octopus Google BigQuery Connector
- Mailer Send Google BigQuery Connector
- Instagram Google BigQuery Connector
- Threads Google BigQuery Connector
- Yotpo Google BigQuery Connector
March 7, 2025
Connectors
- WooCommerce connector allows date filtering
- Snapchat connector rate limiting for better user experience
- Toggl connector resource merging
- Shopify connector new order fields
- Stripe connector account fields
- Various connector speed improvements
Destinations
- Threads Looker Studio Connector
- Google Sheets add-on revamp
February 28, 2025
Connectors
- Appsflyer connector separate organic and non-organic fields
- Various connector speed improvements
Frontend
- Custom start dates for backfills in database and bucket destinations

Destinations
- SurveySparrow Looker Studio Connector
- PostgreSQL Looker Studio Connector
- Redshift Looker Studio Connector
- Snowflake Looker Studio Connector
- MongoDB Looker Studio Connector
- Walmart Looker Studio Connector
- Google Pagespeed Google BigQuery Connector
- Bling Google BigQuery Connector
- ClickUp API Google BigQuery Connector
- Idealo Google BigQuery Connector
- Clockify Google BigQuery Connector
- Customer.io Google BigQuery Connector
- Awin Google BigQuery Connector
- Adalyser Google BigQuery Connector
- AppFollow Google BigQuery Connector
- Digistorm Google BigQuery Connector
- Freshcaller Google BigQuery Connector
- Freshdesk Google BigQuery Connector
- Freshsales Google BigQuery Connector
- Freshservice Google BigQuery Connector
- PayPal Transaction Google BigQuery Connector
- PrestaShop Google BigQuery Connector
- ProfitWell Google BigQuery Connector
- Toggl Google BigQuery Connector
- Zuora Google BigQuery Connector
- Income Access Google BigQuery Connector
February 21, 2025
Connectors
- Threads connector launched
- Filter operators greater than, greater than or equal to, less than, less than or equal to also work with non numeric fields such as dates
- “Customer is returning” field for Shopify connector
- CM360 connector additional paid search fields
- Adobe Analytics connector option to filter results by segment ID
- The Trade Desk connector allow users to authenticate both with API key and username/password
- LinkedIn Ads connector allows users to query data by breakdown (seniority, company size, location, …) and campaign at the same time
Destinations
- Amplitude Google BigQuery Connector
- Twitter Google BigQuery Connector
- Metabase Google BigQuery Connector
- Jira Google BigQuery Connector
- Zendesk Support Google BigQuery Connector
- Aircall Google BigQuery Connector
- AppNexus Google BigQuery Connector
- Salesforce Marketing Google BigQuery Connector
- Adjust Google BigQuery Connector
- Bamboo HR Google BigQuery Connector
- Braintree Google BigQuery Connector
- Braze Google BigQuery Connector
- CallRail Google BigQuery Connector
- Chargebee Google BigQuery Connector
- ChartMogul Google BigQuery Connector
- CJ Google BigQuery Connector
- CM360 Google BigQuery Connector
- Commission Factory Google BigQuery Connector
- Confluence Google BigQuery Connector
- Criteo Google BigQuery Connector
- Delighted Google BigQuery Connector
- Dynamics 365 Google BigQuery Connector
- NetSuite Google BigQuery Connector
- Outbrain Google BigQuery Connector
- Pinterest Organic Google BigQuery Connector
- Plausible Google BigQuery Connector
- Rakuten Advertising Google BigQuery Connector
- Walmart Google BigQuery Connector
February 14, 2025
Connectors
- Oracle Netsuite connector launched
- CM360 connector additional paid search fields
- Adobe Analytics connector option to filter results by segment ID
- The Trade Desk connector allow users to authenticate both with API key and username/password
- LinkedIn Ads connector allows users to query data by breakdown (seniority, company size, location, …) and campaign at the same time
Destinations
- Databricks data destination launched
- Google Ad Manager (DFP) Google BigQuery Connector
- Display & Video 360 Google BigQuery Connector
- Intercom Google BigQuery Connector
- Brevo (Sendinblue) Google BigQuery Connector
- AdRoll Google BigQuery Connector
- StackAdapt Google BigQuery Connector
- ActiveCampaign Google BigQuery Connector
- Adform Google BigQuery Connector
- Basis Google BigQuery Connector
- Reddit Google BigQuery Connector
February 7, 2025
Connectors
- Instagram Public Data connector launched
- CM360 connector paid search fields
Destinations
- MySQL Looker Studio Connector
- Appsflyer Google BigQuery Connector
- Magento Google BigQuery Connector
- Pipedrive Google BigQuery Connector
- QuickBooks Google BigQuery Connector
- Apple Search Ads Google BigQuery Connector
- Pardot Google BigQuery Connector
- Adobe Analytics Google BigQuery Connector
- The Trade Desk Google BigQuery Connector
- Xero Google BigQuery Connector
- Branch.io Google BigQuery Connector
January 31, 2025
Connectors
- Salesforce connector time zone support added
- Xero connector supports Oauth flow for authentication
Destinations
- Gravity Forms Looker Studio Connector
January 25, 2025
Connectors
- Airtable connector launched
- Sendgrid connector improvements
- Partnerize connector support for conversion item fields
Destinations
- Support for specifying folder name in Azure Blob Storage destination
- Salesforce Google BigQuery Connector
- Google Analytics 4 Google BigQuery Connector
- Google Ads Google BigQuery Connector
- LinkedIn Organic Google BigQuery Connector
- Instagram Google BigQuery Connector
- Facebook Organic Google BigQuery Connector
- LinkedIn Google BigQuery Connector
- HubSpot Google BigQuery Connector
- Google My Business Google BigQuery Connector
- Google Search Console Google BigQuery Connector
- TikTok Google BigQuery Connector
- Amazon Sponsored Products Google BigQuery Connector
- Shopify Google BigQuery Connector
- Bing Ads Google BigQuery Connector
- Klaviyo Google BigQuery Connector
- YouTube Google BigQuery Connector
- TikTok Organic Google BigQuery Connector
- Mailchimp Google BigQuery Connector
- Amazon Ads Google BigQuery Connector
- WooCommerce Google BigQuery Connector
- Monday.com Google BigQuery Connector
- Zoho CRM Google BigQuery Connector
- Amazon Vendor Google BigQuery Connector
- Facebook Leads Google BigQuery Connector
- ClickUp Google BigQuery Connector
- CoinMarketCap Google BigQuery Connector
- Pinterest Google BigQuery Connector
- SendGrid Google BigQuery Connector
- Snapchat Google BigQuery Connector
- Stripe Google BigQuery Connector
- Square Google BigQuery Connector
January 17, 2025
Connectors
- Walmart Marketplace connector launched
- WooCommerce connector allows date filtering
- Branch connector new custom fields
- TikTok connector new field: organic video views
January 10, 2025
Connectors
- Google Ads upgrade to V18 connector
- Magento connector support for order fields
- DV360 connector speed and timeout improvements
- Square connector amount and currency fields
Destinations
- Salesforce Google BigQuery Connector
December 27, 2024
Connectors
Destinations
- Support for options in Google Sheets add-on
December 20, 2024
Connectors
- Gravity Forms connector
- Everflow connector
- PostgreSQL connector
- MySQL connector
- Redshift connector
- The Trade Desk connector new metrics
- Amazon SP connector support for Amazon Belgium
- Mailchimp subscriber metrics added
- Plausible Analytics connector new fields
Destinations
- Harvest Looker Studio Connector
- Simpli.fi Looker Studio Connector
- Line Ads Looker Studio Connector
- Omnisend Looker Studio Connector
December 13, 2024
Connectors
- Shopify connector new dimensions (Shop ID, Shop Name, Customer default address fields)
- LinkedIn Page Insights connector account analytics fields
- Internal filtering speed improvements have been implemented
Destinations
- Branch.io Looker Studio Connector
- Mixpanel Looker Studio Connector
- ShareASale Looker Studio Connector
- Recharge Looker Studio Connector
December 6, 2024
Connectors
- Support for custom fields (user created metrics and dimensions)
- Simpli.fi connector 86 new fields
- Metabase connector updates
Destinations
- MNTN Looker Studio Connector
- BigQuery Looker Studio Connector
- Partnerize Looker Studio Connector
- Vibe.co Looker Studio Connector
- Adtraction Looker Studio Connector
- Income Access Looker Studio Connector
- Square Looker Studio Connector
Frontend
- Support for custom fields (user created metrics and dimensions)

November 29, 2024
Connectors
- HubSpot connector channels and channel accounts fields
- Facebook Ads connector creative ad creative name, ad creative title, ad creative link URL, ad creative object type fields
- Google Analytics 4 connector allows querying of custom dimensions from different properties in one query
- LinkedIn Ads connector average dwell time field
- Survey Sparrow connector launched
Frontend
- Query history which shows historical queries, their status, tips for improving query speed and query execution time (duration of query)

- Reworked field and account selection in query builder on onboard.windsor.ai

November 22, 2024
Connectors
- Google My Business rate limit issues fixed
- Apple Search Ads API upgrade (internal change)
- Branch connector support for custom fields
- Bamboo HR connector support for time off fields
- Callrail connector internal optimisations
- Support for NULL/NOT NULL filters in connector queries
- Facebook and Faceobok Organic, Amazon Ads, Instagram connector cache improvements (faster query execution time)
- Snapchat connector CTR, CPC, CPM fields added
- Search Ads 360 connector support for custom fields
- Google Analytics 4 connector support for queries with dimensions only (no metrics)
- Salesforce connector custom fields handling speed improved by 350%
- Line Ads connector launched
- Strava connector launched
- Harvest connector launched
- Plaid connector launched
- Improved error handling for Trade Desk and Amazon SP connectors
Destinations
- Google Sheets add on scheduled refreshes speed improvements for Amazon Ads, Amazon SP and Amazon Vendor Central connectors
- Google Sheets add on issue for duplicated rows solved
- BigQuery Data Transfer Listing preview for Facebook Ads data transfers
November 15, 2024
Connectors
- Salesforce connector support for standard date fields (created_date, last_modified_date) in custom objects
- Branch connector support for custom fields
- Bamboo HR connector support for time off fields
- Callrail connector internal optimisations
- Support for NULL/NOT NULL filters in connector queries
- Facebook and Faceobok Organic, Amazon Ads, Instagram connector cache improvements (faster query execution time)
- Snapchat connector CTR, CPC, CPM fields added
- Search Ads 360 connector support for custom fields
Destinations
- Google Sheets add on improved time zone handling
Frontend
- Test connection button for database destinations

- Auto select all accounts

Windsor vs Coupler.io




























