Changelog: New Updates and Improvements to Windsor.ai

New updates and improvements to Windsor.ai.
June 28, 2025
Connectors
- Google Merchant Center connector launched
- Google Ads ad info fields added
- Salesforce opportunity currency field added
Destinations
- Destination tasks overview
- BigQuery destination support for service accounts
June 21, 2025
Connectors
- StackAdapt new fields
- Facebook Ads effective_instagram_media fields
- Shopify authorization moved to manual.
Other
- Google My Business / Google Business Profile 10 locations counted as 1 account for pricing (1 location = 1 account before)
- Unpaid invoices are now directly visible in onboard.windsor.ai
June 13, 2025
Connectors
- StackAdapt new fields
- LinkedIn Ads connector speed improvements (up to 10x faster)
June 6, 2025
Connectors
- Custom fields lookup functions
- HubSpot caching/speed improvements
- StackAdapt new fields
- Zendesk Sell date filtering
- Twilio date filtering
- Amazon Vendor sellingProgram options for querying data
May 30, 2025
Connectors
- HubSpot connector blog post fields
Frontend
- Date filtering available for blended data connector in onboard.windsor.ai
Other
- Google Business Profile Google Sheets Template
- Google Search Console Google Sheets Template
- Instagram Google Sheets Template
Destinations
- Date filtering available in Google Sheets add-on
- Snowflake destination support for authentication via RSA keys
May 23, 2025
Connectors
- Iterable connector launched
- Close.com connector launched
- Azure Table Storage connector launched
- Intercom connector speed improvements
- Facebook Ads connector speed improvements
- Google Analytics 4 connector speed improvements
- Youtube connector account fields
- Shopify connector First Date Order Created At field
Other
in
filters now also work with NUMERIC fields- 2 new Google Sheets templates
Destinations
- Custom Queries Looker Studio Connector. This allows to select specific fields before installing the connector:
- WordPress Looker Studio Connector
- Matomo Looker Studio Connector
- PokéAPI Looker Studio Connector
May 16, 2025
Connectors
- Custom formulas are now allowed across connectors via
all
connector
Sample: If datasource = Facebook Ads then Link Clicks else Clicks
if('facebook' in datasource, link_clicks, clicks)
- X Organic connector launched
- Apple Search Ads connector supports time zones
Other
- Windsor.ai <> Meridian MMM improvements
- Facebook Page Insights Google Sheets Template launched
- LinkedIn Page Google Sheets Template launched
May 9, 2025
Connectors
- Bamboo HR connector new employee fields
- Genesys connector launched
- LinkedIn Pages connector organic share thumbnail field
- Instagram connector story views and story interactions fields
Frontend
- Added select/unselect all accounts to accounts filter
Destinations
- Yandex Metrica Looker Studio Connector
- Everflow Looker Studio Connector
May 2, 2025
Connectors
- TikTok Ads connector 23 new campaign fields including campaign type
- Support for regexp_extract() function for custom fields in connectors
- Date filtering and date field support for Amplitude, BigCommerce, Freshdesk, Freshservice, GitLab, Mixpanel, NetSuite, PrestaShop, Recharge, SendGrid, Smaily, Trello, WordPress and Yandex Metrica connectors
- LinkedIn Pages connector now sorts posts by published date instead of created date
Frontend
- We’re now proposing users to pre-cache their data for slower queries
April 18, 2025
Connectors
- New fucntions for custom fields: to_timestamp()
- CM360 connector allows custom attributions models
- Taboola connector supports multiple accounts per Taboola login
Frontend
- Users can now delete their accounts
- Filters for NULL/NOT NULL
April 11, 2025
Connectors
- Matomo connector launched
- WordPress connector launched
- WooCommerce connector support for custom fields
- Campaign Manager 360 (CM360) connector DV360 fields
Destinations
- BigQuery destination now supports Google logins
- Cart Google BigQuery Connector
- ConvertKit Google BigQuery Connector
- Courier Google BigQuery Connector
- Daisycon Google BigQuery Connector
- Datadog Google BigQuery Connector
- Dragon Metrics Google BigQuery Connector
- Insightly Google BigQuery Connector
- Notion Google BigQuery Connector
- Ashby Google BigQuery Connector
- Plaid Google BigQuery Connector
- Harvest Google BigQuery Connector
- Flexport Google BigQuery Connector
- PostHog Google BigQuery Connector
- Google Webfonts Google BigQuery Connector
- Faker Google BigQuery Connector
- Exchange Rates Google BigQuery Connector
- Fastbill Google BigQuery Connector
- Everflow Google BigQuery Connector
- DataMediq Google BigQuery Connector
- Gainsight PX Google BigQuery Connector
- Harness Google BigQuery Connector
- Instatus Google BigQuery Connector
- Hub Planner Google BigQuery Connector
- Pendo Google BigQuery Connector
- NASA Google BigQuery Connector
- PokeAPI Google BigQuery Connector
April 4, 2025
Connectors
- Smaily connector launched
- HubSpot campaign fields
- Google Analytics 4 Measurement ID field
Destinations
- Instagram Public Looker Studio Connector
Other
- Authorize via Link: Send a secure link to someone outside your account so they can authorize access to a data source without being added to your Windsor.ai team.
March 28, 2025
Windsor.ai renewed it’s SOC2 Certification.
Connectors
- Yandex Metrica connector launched
- Facebook Pages comments fields
- Instagram Insights comments fields
- Add limit of 200 API requests per team on connectors
- Google Ads connector support for click view report (including GCLID)
- General Looker Studio connector improvements
Destinations
- Netsuite Looker Studio Connector
- Databricks destination improvements
- New Google Sheets destination
March 21, 2025
Connectors
- Magento and DV360 connector improvements (rate limiting)
- Shopify connector caching improvements so data is loading faster
- DV360 active view measurable impressions field
- DatamedIQ connector API update
- Threads connector followers and demographic fields
Frontend
- BigQuery partitioning in separate section
- Account management page redesign
- Make it possible to minimize sidebar and destination in data preview
- Improved custom fields creation
March 14, 2025
Connectors
- PartnerStack connector improvements
- Database (Snowflake, MySQL, Redshift, PostgreSQL, MongoDB) connector speed improvements
- Google My Business connector search keyword field
Destinations
- Support for Australia, Southeast Asia and Far East regions for BigQuery Data Transfer Service
- Xero Looker Studio Connector
- Clustering and partitioning support for BigQuery data destination
- Destination search and toggle to show failed and deactivated data destinations only
- Destinations can now be cloned with one click
- Aha Google BigQuery Connector
- Alpha Vantage Google BigQuery Connector
- BigCommerce Google BigQuery Connector
- Everhour Google BigQuery Connector
- GitHub Google BigQuery Connector
- Gitlab Google BigQuery Connector
- Lemlist Google BigQuery Connector
- Line Google BigQuery Connector
- Linnworks Google BigQuery Connector
- MailerLite Google BigQuery Connector
- Quora Google BigQuery Connector
- Trello Google BigQuery Connector
- Twilio Google BigQuery Connector
- Zendesk Sell Google BigQuery Connector
- Docker Hub Google BigQuery Connector
- Email Octopus Google BigQuery Connector
- Mailer Send Google BigQuery Connector
- Instagram Google BigQuery Connector
- Threads Google BigQuery Connector
- Yotpo Google BigQuery Connector
March 7, 2025
Connectors
- WooCommerce connector allows date filtering
- Snapchat connector rate limiting for better user experience
- Toggl connector resource merging
- Shopify connector new order fields
- Stripe connector account fields
- Various connector speed improvements
Destinations
- Threads Looker Studio Connector
- Google Sheets add-on revamp
February 28, 2025
Connectors
- Appsflyer connector separate organic and non-organic fields
- Various connector speed improvements
Frontend
- Custom start dates for backfills in database and bucket destinations
Destinations
- SurveySparrow Looker Studio Connector
- PostgreSQL Looker Studio Connector
- Redshift Looker Studio Connector
- Snowflake Looker Studio Connector
- MongoDB Looker Studio Connector
- Walmart Looker Studio Connector
- Google Pagespeed Google BigQuery Connector
- Bling Google BigQuery Connector
- ClickUp API Google BigQuery Connector
- Idealo Google BigQuery Connector
- Clockify Google BigQuery Connector
- Customer.io Google BigQuery Connector
- Awin Google BigQuery Connector
- Adalyser Google BigQuery Connector
- AppFollow Google BigQuery Connector
- Digistorm Google BigQuery Connector
- Freshcaller Google BigQuery Connector
- Freshdesk Google BigQuery Connector
- Freshsales Google BigQuery Connector
- Freshservice Google BigQuery Connector
- PayPal Transaction Google BigQuery Connector
- PrestaShop Google BigQuery Connector
- ProfitWell Google BigQuery Connector
- Toggl Google BigQuery Connector
- Zuora Google BigQuery Connector
- Income Access Google BigQuery Connector
February 21, 2025
Connectors
- Threads connector launched
- Filter operators greater than, greater than or equal to, less than, less than or equal to also work with non numeric fields such as dates
- “Customer is returning” field for Shopify connector
- CM360 connector additional paid search fields
- Adobe Analytics connector option to filter results by segment ID
- The Trade Desk connector allow users to authenticate both with API key and username/password
- LinkedIn Ads connector allows users to query data by breakdown (seniority, company size, location, …) and campaign at the same time
Destinations
- Amplitude Google BigQuery Connector
- Twitter Google BigQuery Connector
- Metabase Google BigQuery Connector
- Jira Google BigQuery Connector
- Zendesk Support Google BigQuery Connector
- Aircall Google BigQuery Connector
- AppNexus Google BigQuery Connector
- Salesforce Marketing Google BigQuery Connector
- Adjust Google BigQuery Connector
- Bamboo HR Google BigQuery Connector
- Braintree Google BigQuery Connector
- Braze Google BigQuery Connector
- CallRail Google BigQuery Connector
- Chargebee Google BigQuery Connector
- ChartMogul Google BigQuery Connector
- CJ Google BigQuery Connector
- CM360 Google BigQuery Connector
- Commission Factory Google BigQuery Connector
- Confluence Google BigQuery Connector
- Criteo Google BigQuery Connector
- Delighted Google BigQuery Connector
- Dynamics 365 Google BigQuery Connector
- NetSuite Google BigQuery Connector
- Outbrain Google BigQuery Connector
- Pinterest Organic Google BigQuery Connector
- Plausible Google BigQuery Connector
- Rakuten Advertising Google BigQuery Connector
- Walmart Google BigQuery Connector
February 14, 2025
Connectors
- Oracle Netsuite connector launched
- CM360 connector additional paid search fields
- Adobe Analytics connector option to filter results by segment ID
- The Trade Desk connector allow users to authenticate both with API key and username/password
- LinkedIn Ads connector allows users to query data by breakdown (seniority, company size, location, …) and campaign at the same time
Destinations
- Databricks data destination launched
- Google Ad Manager (DFP) Google BigQuery Connector
- Display & Video 360 Google BigQuery Connector
- Intercom Google BigQuery Connector
- Brevo (Sendinblue) Google BigQuery Connector
- AdRoll Google BigQuery Connector
- StackAdapt Google BigQuery Connector
- ActiveCampaign Google BigQuery Connector
- Adform Google BigQuery Connector
- Basis Google BigQuery Connector
- Reddit Google BigQuery Connector
February 7, 2025
Connectors
- Instagram Public Data connector launched
- CM360 connector paid search fields
Destinations
- MySQL Looker Studio Connector
- Appsflyer Google BigQuery Connector
- Magento Google BigQuery Connector
- Pipedrive Google BigQuery Connector
- QuickBooks Google BigQuery Connector
- Apple Search Ads Google BigQuery Connector
- Pardot Google BigQuery Connector
- Adobe Analytics Google BigQuery Connector
- The Trade Desk Google BigQuery Connector
- Xero Google BigQuery Connector
- Branch.io Google BigQuery Connector
January 31, 2025
Connectors
- Salesforce connector time zone support added
- Xero connector supports Oauth flow for authentication
Destinations
- Gravity Forms Looker Studio Connector
January 25, 2025
Connectors
- Airtable connector launched
- Sendgrid connector improvements
- Partnerize connector support for conversion item fields
Destinations
- Support for specifying folder name in Azure Blob Storage destination
- Salesforce Google BigQuery Connector
- Google Analytics 4 Google BigQuery Connector
- Google Ads Google BigQuery Connector
- LinkedIn Organic Google BigQuery Connector
- Instagram Google BigQuery Connector
- Facebook Organic Google BigQuery Connector
- LinkedIn Google BigQuery Connector
- HubSpot Google BigQuery Connector
- Google My Business Google BigQuery Connector
- Google Search Console Google BigQuery Connector
- TikTok Google BigQuery Connector
- Amazon Sponsored Products Google BigQuery Connector
- Shopify Google BigQuery Connector
- Bing Ads Google BigQuery Connector
- Klaviyo Google BigQuery Connector
- YouTube Google BigQuery Connector
- TikTok Organic Google BigQuery Connector
- Mailchimp Google BigQuery Connector
- Amazon Ads Google BigQuery Connector
- WooCommerce Google BigQuery Connector
- Monday.com Google BigQuery Connector
- Zoho CRM Google BigQuery Connector
- Amazon Vendor Google BigQuery Connector
- Facebook Leads Google BigQuery Connector
- ClickUp Google BigQuery Connector
- CoinMarketCap Google BigQuery Connector
- Pinterest Google BigQuery Connector
- SendGrid Google BigQuery Connector
- Snapchat Google BigQuery Connector
- Stripe Google BigQuery Connector
- Square Google BigQuery Connector
January 17, 2025
Connectors
- Walmart Marketplace connector launched
- WooCommerce connector allows date filtering
- Branch connector new custom fields
- TikTok connector new field: organic video views
January 10, 2025
Connectors
- Google Ads upgrade to V18 connector
- Magento connector support for order fields
- DV360 connector speed and timeout improvements
- Square connector amount and currency fields
Destinations
- Salesforce Google BigQuery Connector
December 27, 2024
Connectors
Destinations
- Support for options in Google Sheets add-on
December 20, 2024
Connectors
- Gravity Forms connector
- Everflow connector
- PostgreSQL connector
- MySQL connector
- Redshift connector
- The Trade Desk connector new metrics
- Amazon SP connector support for Amazon Belgium
- Mailchimp subscriber metrics added
- Plausible Analytics connector new fields
Destinations
- Harvest Looker Studio Connector
- CoinGecko Coins Looker Studio Connector
- Simpli.fi Looker Studio Connector
- Line Ads Looker Studio Connector
- Omnisend Looker Studio Connector
December 13, 2024
Connectors
- Shopify connector new dimensions (Shop ID, Shop Name, Customer default address fields)
- LinkedIn Page Insights connector account analytics fields
- Internal filtering speed improvements have been implemented
Destinations
- Branch.io Looker Studio Connector
- Mixpanel Looker Studio Connector
- ShareASale Looker Studio Connector
- Recharge Looker Studio Connector
December 6, 2024
Connectors
- Support for custom fields (user created metrics and dimensions)
- Simpli.fi connector 86 new fields
- Metabase connector updates
Destinations
- MNTN Looker Studio Connector
- BigQuery Looker Studio Connector
- Partnerize Looker Studio Connector
- Vibe.co Looker Studio Connector
- Adtraction Looker Studio Connector
- Income Access Looker Studio Connector
- Square Looker Studio Connector
Frontend
- Support for custom fields (user created metrics and dimensions)
November 29, 2024
Connectors
- HubSpot connector channels and channel accounts fields
- Facebook Ads connector creative ad creative name, ad creative title, ad creative link URL, ad creative object type fields
- Google Analytics 4 connector allows querying of custom dimensions from different properties in one query
- LinkedIn Ads connector average dwell time field
- Survey Sparrow connector launched
Frontend
- Query history which shows historical queries, their status, tips for improving query speed and query execution time (duration of query)
- Reworked field and account selection in query builder on onboard.windsor.ai
November 22, 2024
Connectors
- Google My Business rate limit issues fixed
- Apple Search Ads API upgrade (internal change)
- Branch connector support for custom fields
- Bamboo HR connector support for time off fields
- Callrail connector internal optimisations
- Support for NULL/NOT NULL filters in connector queries
- Facebook and Faceobok Organic, Amazon Ads, Instagram connector cache improvements (faster query execution time)
- Snapchat connector CTR, CPC, CPM fields added
- Search Ads 360 connector support for custom fields
- Google Analytics 4 connector support for queries with dimensions only (no metrics)
- Salesforce connector custom fields handling speed improved by 350%
- Line Ads connector launched
- Strava connector launched
- Coingecko Coins connector launched
- Harvest connector launched
- Plaid connector launched
- Improved error handling for Trade Desk and Amazon SP connectors
Destinations
- Google Sheets add on scheduled refreshes speed improvements for Amazon Ads, Amazon SP and Amazon Vendor Central connectors
- Google Sheets add on issue for duplicated rows solved
- BigQuery Data Transfer Listing preview for Facebook Ads data transfers
November 15, 2024
Connectors
- Salesforce connector support for standard date fields (created_date, last_modified_date) in custom objects
- Branch connector support for custom fields
- Bamboo HR connector support for time off fields
- Callrail connector internal optimisations
- Support for NULL/NOT NULL filters in connector queries
- Facebook and Faceobok Organic, Amazon Ads, Instagram connector cache improvements (faster query execution time)
- Snapchat connector CTR, CPC, CPM fields added
- Search Ads 360 connector support for custom fields
Destinations
- Google Sheets add on improved time zone handling
Frontend
- Test connection button for database destinations
- Auto select all accounts