Changelog: New Updates and Improvements to Windsor.ai

New updates and improvements to Windsor.ai.

July 11, 2025

Connectors

• TikTok Ads connector GMV fields
• Filters in connectors support grouping using parantheses. Sample:filter="[("campaign", "eq", "foobar"), "or", ("spend", "eq", 10), "and", ("campaign", "eq", "abc (us)")]"

Frontend

• New date presets for data preview page

Destinations

• Facebook Page Insights Snowflake connector
• TikTok Organic Snowflake connector
• TikTok Ads Snowflake connector
• Google Search Console Snowflake connector
• Destination insert/delete speed improvements
• Improved retry mechanism for failed data destinations
• Improved upload efficiency on upload task runs
• Google Sheets destination formatting of dates improved

July 4, 2025

Frontend

• Team owners can control invites from team members
• Destination task refresh frequency increased

Destinations

• Facebook Ads Snowflake connector
• Google Ads Snowflake connector
• HubSpot Snowflake connector
• Instagram Insights Snowflake connector
• LinkedIn Ads Snowflake connector
• LinkedIn Pages Snowflake connector
• Google Analytics 4 Snowflake connector
• Bing Ads/Microsoft Ads Snowflake connector
• Google My Business Snowflake connector
• YouTube Analytics Snowflake connector

June 28, 2025

Connectors

• Google Merchant Center connector launched
• Google Ads ad info fields added
• Salesforce opportunity currency field added

Destinations

• Destination tasks overview
• BigQuery destination support for service accounts

June 21, 2025

Connectors

• StackAdapt new fields
• Facebook Ads effective_instagram_media fields
• Shopify authorization moved to manual.

Other

• Google My Business / Google Business Profile 10 locations counted as 1 account for pricing (1 location = 1 account before)
• Unpaid invoices are now directly visible in onboard.windsor.ai

June 13, 2025

Connectors

• StackAdapt new fields
• LinkedIn Ads connector speed improvements (up to 10x faster)

June 6, 2025

Connectors

• Custom fields lookup functions
• HubSpot caching/speed improvements
• StackAdapt new fields
• Zendesk Sell date filtering
• Twilio date filtering
• Amazon Vendor sellingProgram options for querying data

May 30, 2025

Connectors

• HubSpot connector blog post fields

Frontend

• Date filtering available for blended data connector in onboard.windsor.ai

Other

• Google Business Profile Google Sheets Template
• Google Search Console Google Sheets Template
• Instagram Google Sheets Template

Destinations

• Date filtering available in Google Sheets add-on
• Snowflake destination support for authentication via RSA keys

May 23, 2025

Connectors

• Iterable connector launched
• Close.com connector launched
• Azure Table Storage connector launched
• Intercom connector speed improvements
• Facebook Ads connector speed improvements
• Google Analytics 4 connector speed improvements
• Youtube connector account fields
• Shopify connector First Date Order Created At field

Other

• in filters now also work with NUMERIC fields
• 2 new Google Sheets templates

Destinations

• Custom Queries Looker Studio Connector. This allows to select specific fields before installing the connector:

   

• WordPress Looker Studio Connector
• Matomo Looker Studio Connector
• PokéAPI Looker Studio Connector

May 16, 2025

Connectors

• Custom formulas are now allowed across connectors via all connector
  Sample: If datasource = Facebook Ads then Link Clicks else Clicks
  if('facebook' in datasource, link_clicks, clicks)
• X Organic connector launched
• Apple Search Ads connector supports time zones

Other

• Windsor.ai <> Meridian MMM improvements
• Facebook Page Insights Google Sheets Template launched
• LinkedIn Page Google Sheets Template launched

May 9, 2025

Connectors

• Bamboo HR connector new employee fields
• Genesys connector launched
• LinkedIn Pages connector organic share thumbnail field
• Instagram connector story views and story interactions fields

Frontend

• Added select/unselect all accounts to accounts filter
  

Destinations

• Yandex Metrica Looker Studio Connector
• Everflow Looker Studio Connector

May 2, 2025

Connectors

• TikTok Ads connector 23 new campaign fields including campaign type
• Support for regexp_extract() function for custom fields in connectors
• Date filtering and date field support for Amplitude, BigCommerce, Freshdesk, Freshservice, GitLab, Mixpanel, NetSuite, PrestaShop, Recharge, SendGrid, Smaily, Trello, WordPress and Yandex Metrica connectors
• LinkedIn Pages connector now sorts posts by published date instead of created date

Frontend

• We’re now proposing users to pre-cache their data for slower queries

April 18, 2025

Connectors

• New fucntions for custom fields: to_timestamp()
• CM360 connector allows custom attributions models
• Taboola connector supports multiple accounts per Taboola login

Frontend

• Users can now delete their accounts
• Filters for NULL/NOT NULL

April 11, 2025

Connectors

• Matomo connector launched
• WordPress connector launched
• WooCommerce connector support for custom fields
• Campaign Manager 360 (CM360) connector DV360 fields

Destinations

• BigQuery destination now supports Google logins
• Cart Google BigQuery Connector
• ConvertKit Google BigQuery Connector
• Courier Google BigQuery Connector
• Daisycon Google BigQuery Connector
• Datadog Google BigQuery Connector
• Dragon Metrics Google BigQuery Connector
• Insightly Google BigQuery Connector
• Notion Google BigQuery Connector
• Ashby Google BigQuery Connector
• Plaid Google BigQuery Connector
• Harvest Google BigQuery Connector
• Flexport Google BigQuery Connector
• PostHog Google BigQuery Connector
• Google Webfonts Google BigQuery Connector
• Faker Google BigQuery Connector
• Exchange Rates Google BigQuery Connector
• Fastbill Google BigQuery Connector
• Everflow Google BigQuery Connector
• DataMediq Google BigQuery Connector
• Gainsight PX Google BigQuery Connector
• Harness Google BigQuery Connector
• Instatus Google BigQuery Connector
• Hub Planner Google BigQuery Connector
• Pendo Google BigQuery Connector
• NASA Google BigQuery Connector
• PokeAPI Google BigQuery Connector

April 4, 2025

Connectors

• Smaily connector launched
• HubSpot campaign fields
• Google Analytics 4 Measurement ID field

Destinations

• Instagram Public Looker Studio Connector

Other

• Authorize via Link: Send a secure link to someone outside your account so they can authorize access to a data source without being added to your Windsor.ai team.

   

March 28, 2025

Windsor.ai renewed it’s SOC2 Certification.

Connectors

• Yandex Metrica connector launched
• Facebook Pages comments fields
• Instagram Insights comments fields
• Add limit of 200 API requests per team on connectors
• Google Ads connector support for click view report (including GCLID)
• General Looker Studio connector improvements

Destinations

• Netsuite Looker Studio Connector
• Databricks destination improvements
• New Google Sheets destination

March 21, 2025

Connectors

• Magento and DV360 connector improvements (rate limiting)
• Shopify connector caching improvements so data is loading faster
• DV360 active view measurable impressions field
• DatamedIQ connector API update
• Threads connector followers and demographic fields

Frontend

• BigQuery partitioning in separate section
• Account management page redesign
• Make it possible to minimize sidebar and destination in data preview
• Improved custom fields creation

March 14, 2025

Connectors

• PartnerStack connector improvements
• Database (Snowflake, MySQL, Redshift, PostgreSQL, MongoDB) connector speed improvements
• Google My Business connector search keyword field

Destinations

• Support for Australia, Southeast Asia and Far East regions for BigQuery Data Transfer Service
• Xero Looker Studio Connector
• Clustering and partitioning support for BigQuery data destination
• Destination search and toggle to show failed and deactivated data destinations only
• Destinations can now be cloned with one click
• Aha Google BigQuery Connector
• Alpha Vantage Google BigQuery Connector
• BigCommerce Google BigQuery Connector
• Everhour Google BigQuery Connector
• GitHub Google BigQuery Connector
• Gitlab Google BigQuery Connector
• Lemlist Google BigQuery Connector
• Line Google BigQuery Connector
• Linnworks Google BigQuery Connector
• MailerLite Google BigQuery Connector
• Quora Google BigQuery Connector
• Trello Google BigQuery Connector
• Twilio Google BigQuery Connector
• Zendesk Sell Google BigQuery Connector
• Docker Hub Google BigQuery Connector
• Email Octopus Google BigQuery Connector
• Mailer Send Google BigQuery Connector
• Instagram Google BigQuery Connector
• Threads Google BigQuery Connector
• Yotpo Google BigQuery Connector

March 7, 2025

Connectors

• WooCommerce connector allows date filtering
• Snapchat connector rate limiting for better user experience
• Toggl connector resource merging
• Shopify connector new order fields
• Stripe connector account fields
• Various connector speed improvements

Destinations

• Threads Looker Studio Connector
• Google Sheets add-on revamp

February 28, 2025

Connectors

• Appsflyer connector separate organic and non-organic fields
• Various connector speed improvements

Frontend

• Custom start dates for backfills in database and bucket destinations
  

Destinations

• SurveySparrow Looker Studio Connector
• PostgreSQL Looker Studio Connector
• Redshift Looker Studio Connector
• Snowflake Looker Studio Connector
• MongoDB Looker Studio Connector
• Walmart Looker Studio Connector
• Google Pagespeed Google BigQuery Connector
• Bling Google BigQuery Connector
• ClickUp API Google BigQuery Connector
• Idealo Google BigQuery Connector
• Clockify Google BigQuery Connector
• Customer.io Google BigQuery Connector
• Awin Google BigQuery Connector
• Adalyser Google BigQuery Connector
• AppFollow Google BigQuery Connector
• Digistorm Google BigQuery Connector
• Freshcaller Google BigQuery Connector
• Freshdesk Google BigQuery Connector
• Freshsales Google BigQuery Connector
• Freshservice Google BigQuery Connector
• PayPal Transaction Google BigQuery Connector
• PrestaShop Google BigQuery Connector
• ProfitWell Google BigQuery Connector
• Toggl Google BigQuery Connector
• Zuora Google BigQuery Connector
• Income Access Google BigQuery Connector

February 21, 2025

Connectors

• Threads connector launched
• Filter operators greater than, greater than or equal to, less than, less than or equal to also work with non numeric fields such as dates
• “Customer is returning” field for Shopify connector
• CM360 connector additional paid search fields
• Adobe Analytics connector option to filter results by segment ID
• The Trade Desk connector allow users to authenticate both with API key and username/password
• LinkedIn Ads connector allows users to query data by breakdown (seniority, company size, location, …) and campaign at the same time

Destinations

• Amplitude Google BigQuery Connector
• Twitter Google BigQuery Connector
• Metabase Google BigQuery Connector
• Jira Google BigQuery Connector
• Zendesk Support Google BigQuery Connector
• Aircall Google BigQuery Connector
• AppNexus Google BigQuery Connector
• Salesforce Marketing Google BigQuery Connector
• Adjust Google BigQuery Connector
• Bamboo HR Google BigQuery Connector
• Braintree Google BigQuery Connector
• Braze Google BigQuery Connector
• CallRail Google BigQuery Connector
• Chargebee Google BigQuery Connector
• ChartMogul Google BigQuery Connector
• CJ Google BigQuery Connector
• CM360 Google BigQuery Connector
• Commission Factory Google BigQuery Connector
• Confluence Google BigQuery Connector
• Criteo Google BigQuery Connector
• Delighted Google BigQuery Connector
• Dynamics 365 Google BigQuery Connector
• NetSuite Google BigQuery Connector
• Outbrain Google BigQuery Connector
• Pinterest Organic Google BigQuery Connector
• Plausible Google BigQuery Connector
• Rakuten Advertising Google BigQuery Connector
• Walmart Google BigQuery Connector

February 14, 2025

Connectors

• Oracle Netsuite connector launched
• CM360 connector additional paid search fields
• Adobe Analytics connector option to filter results by segment ID
• The Trade Desk connector allow users to authenticate both with API key and username/password
• LinkedIn Ads connector allows users to query data by breakdown (seniority, company size, location, …) and campaign at the same time

Destinations

• Databricks data destination launched
• Google Ad Manager (DFP) Google BigQuery Connector
• Display & Video 360 Google BigQuery Connector
• Intercom Google BigQuery Connector
• Brevo (Sendinblue) Google BigQuery Connector
• AdRoll Google BigQuery Connector
• StackAdapt Google BigQuery Connector
• ActiveCampaign Google BigQuery Connector
• Adform Google BigQuery Connector
• Basis Google BigQuery Connector
• Reddit Google BigQuery Connector

February 7, 2025

Connectors

• Instagram Public Data connector launched
• CM360 connector paid search fields

Destinations

• MySQL Looker Studio Connector
• Appsflyer Google BigQuery Connector
• Magento Google BigQuery Connector
• Pipedrive Google BigQuery Connector
• QuickBooks Google BigQuery Connector
• Apple Search Ads Google BigQuery Connector
• Pardot Google BigQuery Connector
• Adobe Analytics Google BigQuery Connector
• The Trade Desk Google BigQuery Connector
• Xero Google BigQuery Connector
• Branch.io Google BigQuery Connector

January 31, 2025

Connectors

• Salesforce connector time zone support added
• Xero connector supports Oauth flow for authentication

Destinations

• Gravity Forms Looker Studio Connector

January 25, 2025

Connectors

• Airtable connector launched
• Sendgrid connector improvements
• Partnerize connector support for conversion item fields

Destinations

• Support for specifying folder name in Azure Blob Storage destination
• Salesforce Google BigQuery Connector
• Google Analytics 4 Google BigQuery Connector
• Google Ads Google BigQuery Connector
• LinkedIn Organic Google BigQuery Connector
• Instagram Google BigQuery Connector
• Facebook Organic Google BigQuery Connector
• LinkedIn Google BigQuery Connector
• HubSpot Google BigQuery Connector
• Google My Business Google BigQuery Connector
• Google Search Console Google BigQuery Connector
• TikTok Google BigQuery Connector
• Amazon Sponsored Products Google BigQuery Connector
• Shopify Google BigQuery Connector
• Bing Ads Google BigQuery Connector
• Klaviyo Google BigQuery Connector
• YouTube Google BigQuery Connector
• TikTok Organic Google BigQuery Connector
• Mailchimp Google BigQuery Connector
• Amazon Ads Google BigQuery Connector
• WooCommerce Google BigQuery Connector
• Monday.com Google BigQuery Connector
• Zoho CRM Google BigQuery Connector
• Amazon Vendor Google BigQuery Connector
• Facebook Leads Google BigQuery Connector
• ClickUp Google BigQuery Connector
• CoinMarketCap Google BigQuery Connector
• Pinterest Google BigQuery Connector
• SendGrid Google BigQuery Connector
• Snapchat Google BigQuery Connector
• Stripe Google BigQuery Connector
• Square Google BigQuery Connector

January 17, 2025

Connectors

• Walmart Marketplace connector launched
• WooCommerce connector allows date filtering
• Branch connector new custom fields
• TikTok connector new field: organic video views

January 10, 2025

Connectors

• Google Ads upgrade to V18 connector
• Magento connector support for order fields
• DV360 connector speed and timeout improvements
• Square connector amount and currency fields

Destinations

• Salesforce Google BigQuery Connector

December 27, 2024

Connectors

• MongoDB connector
• Snowflake connector

Destinations

• Support for options in Google Sheets add-on

December 20, 2024

Connectors

• Gravity Forms connector
• Everflow connector
• PostgreSQL connector
• MySQL connector
• Redshift connector
• The Trade Desk connector new metrics
• Amazon SP connector support for Amazon Belgium
• Mailchimp subscriber metrics added
• Plausible Analytics connector new fields

Destinations

• Harvest Looker Studio Connector
• CoinGecko Coins Looker Studio Connector
• Simpli.fi Looker Studio Connector
• Line Ads Looker Studio Connector
• Omnisend Looker Studio Connector

December 13, 2024

Connectors

• Shopify connector new dimensions (Shop ID, Shop Name, Customer default address fields)
• LinkedIn Page Insights connector account analytics fields
• Internal filtering speed improvements have been implemented

Destinations

• Branch.io Looker Studio Connector
• Mixpanel Looker Studio Connector
• ShareASale Looker Studio Connector
• Recharge Looker Studio Connector

December 6, 2024

Connectors

• Support for custom fields (user created metrics and dimensions)
• Simpli.fi connector 86 new fields
• Metabase connector updates

Destinations

• MNTN Looker Studio Connector
• BigQuery Looker Studio Connector
• Partnerize Looker Studio Connector
• Vibe.co Looker Studio Connector
• Adtraction Looker Studio Connector
• Income Access Looker Studio Connector
• Square Looker Studio Connector

Frontend

• Support for custom fields (user created metrics and dimensions)
  

November 29, 2024

Connectors

• HubSpot connector channels and channel accounts fields
• Facebook Ads connector creative ad creative name, ad creative title, ad creative link URL, ad creative object type fields
• Google Analytics 4 connector allows querying of custom dimensions from different properties in one query
• LinkedIn Ads connector average dwell time field
• Survey Sparrow connector launched

Frontend

• Query history which shows historical queries, their status, tips for improving query speed and query execution time (duration of query)
  
• Reworked field and account selection in query builder on onboard.windsor.ai
  

November 22, 2024

Connectors

• Google My Business rate limit issues fixed
• Apple Search Ads API upgrade (internal change)
• Branch connector support for custom fields
• Bamboo HR connector support for time off fields
• Callrail connector internal optimisations
• Support for NULL/NOT NULL filters in connector queries
• Facebook and Faceobok Organic, Amazon Ads, Instagram connector cache improvements (faster query execution time)
• Snapchat connector CTR, CPC, CPM fields added
• Search Ads 360 connector support for custom fields
• Google Analytics 4 connector support for queries with dimensions only (no metrics)
• Salesforce connector custom fields handling speed improved by 350%
• Line Ads connector launched
• Strava connector launched
• Coingecko Coins connector launched
• Harvest connector launched
• Plaid connector launched
• Improved error handling for Trade Desk and Amazon SP connectors

Destinations

• Google Sheets add on scheduled refreshes speed improvements for Amazon Ads, Amazon SP and Amazon Vendor Central connectors
• Google Sheets add on issue for duplicated rows solved
• BigQuery Data Transfer Listing preview for Facebook Ads data transfers

November 15, 2024

Connectors

• Salesforce connector support for standard date fields (created_date, last_modified_date) in custom objects
• Branch connector support for custom fields
• Bamboo HR connector support for time off fields
• Callrail connector internal optimisations
• Support for NULL/NOT NULL filters in connector queries
• Facebook and Faceobok Organic, Amazon Ads, Instagram connector cache improvements (faster query execution time)
• Snapchat connector CTR, CPC, CPM fields added
• Search Ads 360 connector support for custom fields

Destinations

• Google Sheets add on improved time zone handling

Frontend

• Test connection button for database destinations
  
• Auto select all accounts