AppsFlyer Field Reference

Sample

The AppsFlyer connector loads aggregate, raw and master API data from AppsFlyer.

https://connectors.windsor.ai/appsflyer?api_key=[your API key]&date_preset=last_7d&fields=date,country,source,campaign,spend,sessions,clicks,impressions,transactions,transactionrevenue,loyal_users&_renderer=csv


Fields

IDTypeNameDescription
account_idTEXTAccount IDThe App ID
account_nameTEXTAccount NameThe App Name
ad_idTEXTAd IDAd ID
ad_typeTEXTAd TypeAd Type
advertising_idTEXTAdvertising IDAdvertising ID
af_adTEXTAdAd
af_adsetTEXTAdsetAdset
af_adset_idTEXTAdset IDAdset ID
af_prtTEXTPartnerPartner (Agency)
android_idTEXTAndroid IDAndroid ID
app_idTEXTApp IDThe App ID
app_nameTEXTApp NameApp Name
app_versionTEXTApp VersionApp Version
appsflyer_idTEXTAppsFlyer IDAppsFlyer ID
attributed_touch_timeTIMESTAMPAttributed Touch TimeAttributed Touch Time
attributed_touch_typeTEXTTouch TypeTouch Type (requires access to the Master API)
attribution_lookbackTEXTAttribution LookbackAttribution Lookback
average_ecpiNUMERICAverage eCPIEffective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call. 
average_revenue_per_userNUMERICARPUAverage revenue per user, for the users who installed in the selected time frame (LTV)
campaignTEXTCampaignCampaign Name
campaign_idTEXTCampaign IDCampaign ID
carrierTEXTCarrierCarrier
channelTEXTChannelChannel
cityTEXTCityCity
clicksNUMERICClicksNumber of clicks within the selected time frame
cost_currencyTEXTCost CurrencyCost Currency
cost_modelTEXTCost ModelCost Model
cost_valueNUMERICCost ValueCost Value
countryCOUNTRYCountryCountry
country_codeTEXTCountry CodeCountry Code
crNUMERICConversion RateConversion Rate
ctrPERCENTCTRClick-Through Rate
customer_user_idTEXTCustomer User IDCustomer User ID
dateDATEDateDate
device_modelTEXTDevice ModelDevice Model
devicecategoryTEXTDevice CategoryDevice Category
dmaTEXTDMADMA
event_counter_af_add_to_cartNUMERICEvent Counter - af_add_to_cartNumber of occurrences of the event 'af_add_to_cart' (LTV)
event_counter_af_complete_registrationNUMERICEvent Counter - af_complete_registrationNumber of occurrences of the event 'af_complete_registration' (LTV)
event_counter_af_content_viewNUMERICEvent Counter - af_content_viewNumber of occurrences of the event 'af_content_view' (LTV)
event_counter_af_initiated_checkoutNUMERICEvent Counter - af_initiated_checkoutNumber of occurrences of the event 'af_initiated_checkout' (LTV)
event_counter_af_loginNUMERICEvent Counter - af_loginNumber of occurrences of the event 'af_login' (LTV)
event_counter_af_purchaseNUMERICEvent Counter - af_purchaseNumber of occurrences of the event 'af_purchase' (LTV)
event_nameTEXTEvent NameEvent Name
event_revenueNUMERICEvent RevenueEvent Revenue
event_revenue_audNUMERICEvent Revenue AUDEvent Revenue AUD
event_revenue_currencyTEXTEvent Revenue CurrencyEvent Revenue Currency
event_sourceTEXTEvent SourceEvent Source
event_timeTIMESTAMPEvent TimeEvent Time
event_typeTEXTEvent TypeSpecifies if an event is organic or not
event_value_objectOBJECTEvent Value ObjectEvent Value Object
http_referrerTEXTHTTP ReferrerHTTP Referrer
idfaTEXTIDFAIDFA
idfvTEXTIDFVIDFV
imeiTEXTIMEIIMEI
impressionsNUMERICImpressionsNumber of impressions within the selected time frame
install_timeTEXTInstall TimeInstall Time (requires access to the Master API)
installsNUMERICInstallsNumber of installs within the selected time frame
ipTEXTIPIP
is_primaryTEXTIs Primary AttributionIs Primary Attribution
is_retargetingTEXTIs RetargetingIs Retargeting
languageTEXTLanguageLanguage
loyal_usersNUMERICLoyal UsersNumber of loyal users who installed within the selected time frame
loyal_users_rateNUMERICLoyal Users/InstallsLoyal users/installs
master_api__activity_average_arpdauNUMERICARPDAU (Master API)Average revenue per daily active user - the average revenue of a given day out of all unique users (requires access to the Master API)
master_api__activity_average_dauNUMERICActivity Average DAU (Master API)Average daily active users (DAU) within the selected time frame (requires access to the Master API)
master_api__activity_average_dau_mau_rateNUMERICAverage DAU/MAU Rate (Master API)Average DAU/MAU rate (requires access to the Master API)
master_api__activity_average_mauNUMERICActivity Average MAU (Master API)Average monthly active users within the selected time frame (one MAU day represents the unique users in the preceding 30 days) (requires access to the Master API)
master_api__activity_average_unique_users_af_add_to_cartNUMERICActivity - Average Unique Users - af_add_to_cart (Master API)Average unique users performing a given event within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
master_api__activity_average_unique_users_af_complete_registrationNUMERICActivity - Average Unique Users - af_complete_registration (Master API)Average unique users performing a given event within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
master_api__activity_average_unique_users_af_content_viewNUMERICActivity - Average Unique Users - af_content_view (Master API)Average unique users performing a given event within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
master_api__activity_average_unique_users_af_initiated_checkoutNUMERICActivity - Average Unique Users - af_initiated_checkout (Master API)Average unique users performing a given event within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
master_api__activity_average_unique_users_af_loginNUMERICActivity - Average Unique Users - af_login (Master API)Average unique users performing a given event within the selected time frame, for the event 'af_login' (requires access to the Master API)
master_api__activity_average_unique_users_af_purchaseNUMERICActivity - Average Unique Users - af_purchase (Master API)Average unique users performing a given event within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
master_api__activity_event_counter_af_add_to_cartNUMERICActivity - Event Counter - af_add_to_cart (Master API)Number of events generated by users within the selected time frame, for the event 'af_add_to_cart' (requires access to the Master API)
master_api__activity_event_counter_af_complete_registrationNUMERICActivity - Event Counter - af_complete_registration (Master API)Number of events generated by users within the selected time frame, for the event 'af_complete_registration' (requires access to the Master API)
master_api__activity_event_counter_af_content_viewNUMERICActivity - Event Counter - af_content_view (Master API)Number of events generated by users within the selected time frame, for the event 'af_content_view' (requires access to the Master API)
master_api__activity_event_counter_af_initiated_checkoutNUMERICActivity - Event Counter - af_initiated_checkout (Master API)Number of events generated by users within the selected time frame, for the event 'af_initiated_checkout' (requires access to the Master API)
master_api__activity_event_counter_af_loginNUMERICActivity - Event Counter - af_login (Master API)Number of events generated by users within the selected time frame, for the event 'af_login' (requires access to the Master API)
master_api__activity_event_counter_af_purchaseNUMERICActivity - Event Counter - af_purchase (Master API)Number of events generated by users within the selected time frame, for the event 'af_purchase' (requires access to the Master API)
master_api__activity_revenueNUMERICActivity Revenue (Master API)Revenue reported within the selected time frame (requires access to the Master API)
master_api__activity_sales_in_usd_af_add_to_cartNUMERICActivity - Sales in USD - af_add_to_cart (Master API)Revenue reported as part of the reported events within the selected time frame, for the events 'af_add_to_cart' (requires access to the Master API)
master_api__activity_sales_in_usd_af_complete_registrationNUMERICActivity - Sales in USD - af_complete_registration (Master API)Revenue reported as part of the reported events within the selected time frame, for the events 'af_complete_registration' (requires access to the Master API)
master_api__activity_sales_in_usd_af_content_viewNUMERICActivity - Sales in USD - af_content_view (Master API)Revenue reported as part of the reported events within the selected time frame, for the events 'af_content_view' (requires access to the Master API)
master_api__activity_sales_in_usd_af_initiated_checkoutNUMERICActivity - Sales in USD - af_initiated_checkout (Master API)Revenue reported as part of the reported events within the selected time frame, for the events 'af_initiated_checkout' (requires access to the Master API)
master_api__activity_sales_in_usd_af_loginNUMERICActivity - Sales in USD - af_login (Master API)Revenue reported as part of the reported events within the selected time frame, for the events 'af_login' (requires access to the Master API)
master_api__activity_sales_in_usd_af_purchaseNUMERICActivity - Sales in USD - af_purchase (Master API)Revenue reported as part of the reported events within the selected time frame, for the events 'af_purchase' (requires access to the Master API)
master_api__activity_sessionsNUMERICActivity Sessions (Master API)Number of sessions performed within the selected time frame (requires access to the Master API)
master_api__ad_idTEXTAd ID (Master API)Ad ID (requires access to the Master API)
master_api__af_adTEXTAd (Master API)Ad (requires access to the Master API)
master_api__af_adsetTEXTAdset (Master API)Adset (requires access to the Master API)
master_api__af_adset_idTEXTAdset ID (Master API)Adset ID (requires access to the Master API)
master_api__af_keywordsTEXTKeywordsKeywords (requires access to the Master API)
master_api__af_prtTEXTPartner (Master API)Partner (Agency) (requires access to the Master API)
master_api__attributed_touch_typeTEXTTouch Type (Master API)Touch Type (requires access to the Master API) (requires access to the Master API)
master_api__average_ecpiNUMERICAverage eCPI (Master API)Effective Cost per Installation (eCPI) over a certain time frame. Available only if cost and installs are included in the call.  (requires access to the Master API)
master_api__average_revenue_per_userTEXTARPU (Master API)Average revenue per user, for the users who installed in the selected time frame (LTV) (requires access to the Master API)
master_api__campaignTEXTCampaign (Master API)Campaign Name (requires access to the Master API)
master_api__campaign_idTEXTCampaign ID (Master API)Campaign ID (requires access to the Master API)
master_api__channelTEXTChannel (Master API)Channel (requires access to the Master API)
master_api__clicksNUMERICClicks (Master API)Number of clicks within the selected time frame (requires access to the Master API)
master_api__countryTEXTCountry (Master API)Country (requires access to the Master API)
master_api__crNUMERICConversion Rate (Master API)Conversion Rate (requires access to the Master API)
master_api__event_counter_af_add_to_cartNUMERICEvent Counter - af_add_to_cart (Master API)Number of occurrences of the event 'af_add_to_cart' (LTV) (requires access to the Master API)
master_api__event_counter_af_complete_registrationNUMERICEvent Counter - af_complete_registration (Master API)Number of occurrences of the event 'af_complete_registration' (LTV) (requires access to the Master API)
master_api__event_counter_af_content_viewNUMERICEvent Counter - af_content_view (Master API)Number of occurrences of the event 'af_content_view' (LTV) (requires access to the Master API)
master_api__event_counter_af_initiated_checkoutNUMERICEvent Counter - af_initiated_checkout (Master API)Number of occurrences of the event 'af_initiated_checkout' (LTV) (requires access to the Master API)
master_api__event_counter_af_loginNUMERICEvent Counter - af_login (Master API)Number of occurrences of the event 'af_login' (LTV) (requires access to the Master API)
master_api__event_counter_af_purchaseNUMERICEvent Counter - af_purchase (Master API)Number of occurrences of the event 'af_purchase' (LTV) (requires access to the Master API)
master_api__impressionsNUMERICImpressions (Master API)Number of impressions within the selected time frame (requires access to the Master API)
master_api__install_timeTEXTInstall Time (Master API)Install Time (requires access to the Master API)
master_api__installsNUMERICInstalls (Master API)Number of installs within the selected time frame (requires access to the Master API)
master_api__is_primaryTEXTIs Primary Attribution (Master API)Is Primary Attribution (requires access to the Master API)
master_api__loyal_usersNUMERICLoyal Users (Master API)Number of loyal users who installed within the selected time frame (requires access to the Master API)
master_api__loyal_users_rateNUMERICLoyal Users/Installs (Master API)Loyal users/installs (requires access to the Master API)
master_api__publisheridTEXTPublisher ID (Master API)Publisher ID (requires access to the Master API)
master_api__roiNUMERICROI (Master API)Return on Investment over a certain time frame (requires access to the Master API)
master_api__sales_in_usd_af_add_to_cartNUMERICSales in USD - af_add_to_cart (Master API)Revenue reported as part of the reported events 'af_add_to_cart' (LTV) (requires access to the Master API)
master_api__sales_in_usd_af_complete_registrationNUMERICSales in USD - af_complete_registration (Master API)Revenue reported as part of the reported events 'af_complete_registration' (LTV) (requires access to the Master API)
master_api__sales_in_usd_af_content_viewNUMERICSales in USD - af_content_view (Master API)Revenue reported as part of the reported events 'af_content_view' (LTV) (requires access to the Master API)
master_api__sales_in_usd_af_initiated_checkoutNUMERICSales in USD - af_initiated_checkout (Master API)Revenue reported as part of the reported events 'af_initiated_checkout' (LTV) (requires access to the Master API)
master_api__sales_in_usd_af_loginNUMERICSales in USD - af_login (Master API)Revenue reported as part of the reported events 'af_login' (LTV) (requires access to the Master API)
master_api__sales_in_usd_af_purchaseNUMERICSales in USD - af_purchase (Master API)Revenue reported as part of the reported events 'af_purchase' (LTV) (requires access to the Master API)
master_api__sessionsNUMERICSessions (Master API)Number of sessions created by the users who installed within the selected time frame (LTV) (requires access to the Master API)
master_api__sourceTEXTSource (Master API)Media Source (requires access to the Master API)
master_api__spendNUMERICSpend (Master API)Total cost in the selected time frame (requires access to the Master API)
master_api__totalcostNUMERICTotal Cost (Master API)Total cost in the selected time frame (alias for Spend) (requires access to the Master API)
master_api__transactionrevenueNUMERICTotal Revenue (Master API)Lifetime revenue generated by the users who installed in the selected time frame (requires access to the Master API)
master_api__transactionsNUMERICTransactions (Master API)Number of installs within the selected time frame (requires access to the Master API)
master_api__uninstallsNUMERICUninstalls (Master API)Uninstalling users, who installed in the selected timeuninstalls_rate frame (requires access to the Master API)
master_api__uninstalls_rateNUMERICUninstall Rate (Master API)Uninstallation rate (requires access to the Master API)
master_api__unique_users_af_add_to_cartNUMERICUnique Users - af_add_to_cart (Master API)Number of unique users who performed the event 'af_add_to_cart' (LTV) (requires access to the Master API)
master_api__unique_users_af_complete_registrationNUMERICUnique Users - af_complete_registration (Master API)Number of unique users who performed the event 'af_complete_registration' (LTV) (requires access to the Master API)
master_api__unique_users_af_content_viewNUMERICUnique Users - af_content_view (Master API)Number of unique users who performed the event 'af_content_view' (LTV) (requires access to the Master API)
master_api__unique_users_af_initiated_checkoutNUMERICUnique Users - af_initiated_checkout (Master API)Number of unique users who performed the event 'af_initiated_checkout' (LTV) (requires access to the Master API)
master_api__unique_users_af_loginNUMERICUnique Users - af_login (Master API)Number of unique users who performed the event 'af_login' (LTV) (requires access to the Master API)
master_api__unique_users_af_purchaseNUMERICUnique Users - af_purchase (Master API)Number of unique users who performed the event 'af_purchase' (LTV) (requires access to the Master API)
match_typeTEXTMatch TypeMatch Type
operatorTEXTOperatorOperator
original_urlTEXTOriginal URLOriginal URL
os_versionTEXTOS VersionOS Version
platformTEXTPlatformPlatform
postal_codeTEXTPostal CodePostal Code
reengagement_windowTEXTReengagement WindowReengagement Window
regionTEXTRegionRegion
retargeting_conversion_typeTEXTRetargeting Conversion TypeRetargeting Conversion Type
roiNUMERICROIReturn on Investment over a certain time frame
sales_in_usd_af_add_to_cartNUMERICSales in USD - af_add_to_cartRevenue reported as part of the reported events 'af_add_to_cart' (LTV)
sales_in_usd_af_complete_registrationNUMERICSales in USD - af_complete_registrationRevenue reported as part of the reported events 'af_complete_registration' (LTV)
sales_in_usd_af_content_viewNUMERICSales in USD - af_content_viewRevenue reported as part of the reported events 'af_content_view' (LTV)
sales_in_usd_af_initiated_checkoutNUMERICSales in USD - af_initiated_checkoutRevenue reported as part of the reported events 'af_initiated_checkout' (LTV)
sales_in_usd_af_loginNUMERICSales in USD - af_loginRevenue reported as part of the reported events 'af_login' (LTV)
sales_in_usd_af_purchaseNUMERICSales in USD - af_purchaseRevenue reported as part of the reported events 'af_purchase' (LTV)
sdk_versionTEXTSDK VersionSDK Version
sessionsNUMERICSessionsNumber of sessions created by the users who installed within the selected time frame (LTV)
site_idTEXTSite IDSite ID
sourceTEXTSourceMedia Source
spendNUMERICSpendTotal cost in the selected time frame
stateTEXTStateState
store_product_pageTEXTStore Product PageStore Product Page
totalcostNUMERICTotal CostTotal cost in the selected time frame (alias for Spend)
transactionrevenueNUMERICTotal RevenueLifetime revenue generated by the users who installed in the selected time frame
transactionsNUMERICTransactionsNumber of installs within the selected time frame
unique_users_af_add_to_cartNUMERICUnique Users - af_add_to_cartNumber of unique users who performed the event 'af_add_to_cart' (LTV)
unique_users_af_complete_registrationNUMERICUnique Users - af_complete_registrationNumber of unique users who performed the event 'af_complete_registration' (LTV)
unique_users_af_content_viewNUMERICUnique Users - af_content_viewNumber of unique users who performed the event 'af_content_view' (LTV)
unique_users_af_initiated_checkoutNUMERICUnique Users - af_initiated_checkoutNumber of unique users who performed the event 'af_initiated_checkout' (LTV)
unique_users_af_loginNUMERICUnique Users - af_loginNumber of unique users who performed the event 'af_login' (LTV)
unique_users_af_purchaseNUMERICUnique Users - af_purchaseNumber of unique users who performed the event 'af_purchase' (LTV)
user_agentTEXTUser AgentUser Agent