Yahoo! Japan Field Reference
Sample
The Yahoo! connector fetches Yahoo Search Network and Yahoo Display Network data on a advertiser, campaign, ad group, ad and keyword level.
A sample URL on how to query data:
https://connectors.windsor.ai/yahoo_japan?=[API_KEY]&date_preset=last_7d&fields=campaign,date,account_name,totalcost,clicks,impressions
Fields
| ID | Type | Name | Description |
|---|---|---|---|
| absolute_top_impression_percentage | NUMERIC | Absolute Top Impression Percentage (Search Ads) | Search absolute top impression rate. Available in Search Ads account only. |
| account_id | TEXT | Account Id (Search + Display Ads) | Account ID. Available in Search Ads and Display Ads account. |
| account_name | TEXT | Account Name (Search + Display Ads) | Account Name. Available in Search Ads and Display Ads account. |
| ad_distribution_settings | TEXT | Ad Distribution Settings (Search Ads) | Distribution Settings. Available in Search Ads account only. |
| ad_editorial_status | TEXT | Ad Editorial Status (Search Ads) | Editorial Status. Available in Search Ads account only. |
| ad_id | TEXT | Ad Id (Search + Display Ads) | Ad ID. Available in Search Ads and Display Ads account. |
| ad_keyword_id | TEXT | Ad Keyword Id (Search Ads) | Keyword ID. Available in Search Ads account only. |
| ad_label | TEXT | Ad Label (Display Ads) | Ad label. Available in Display Ads account only. |
| ad_label_id | TEXT | Ad Label Id (Display Ads) | Ad label ID. Available in Display Ads account only. |
| ad_label_ids_json | TEXT | Ad Label Ids Json (Display Ads) | Ad label IDs (JSON). Available in Display Ads account only. |
| ad_labels | TEXT | Ad Labels (Display Ads) | Ad labels. Available in Display Ads account only. |
| ad_labels_json | TEXT | Ad Labels Json (Display Ads) | Ad labels (JSON). Available in Display Ads account only. |
| ad_layout | TEXT | Ad Layout (Display Ads) | Layout. Available in Display Ads account only. |
| ad_name | TEXT | Ad Name (Search + Display Ads) | Ad Name. Available in Search Ads and Display Ads account. |
| ad_style | TEXT | Ad Style (Display Ads) | Ad Style (Image Type). Available in Display Ads account only. |
| ad_title | TEXT | Ad Title (Display Ads) | Title. Available in Display Ads account only. |
| ad_tracking_id | TEXT | Ad Tracking Id (Search Ads) | Ad Tracking ID. Available in Search Ads account only. |
| ad_type | TEXT | Ad Type (Search + Display Ads) | Ad Type. Available in Search Ads and Display Ads account. |
| ad_user_status | TEXT | Ad User Status (Display Ads) | Ad status. Available in Display Ads account only. |
| adgroup_bid | TEXT | Adgroup Bid (Search Ads) | Ad Group Bid. Available in Search Ads account only. |
| adgroup_distribution_settings | TEXT | Adgroup Distribution Settings (Search Ads) | Distribution Settings. Available in Search Ads account only. |
| adgroup_id | TEXT | Adgroup Id (Search + Display Ads) | Ad Group ID. Available in Search Ads and Display Ads account. |
| adgroup_label | TEXT | Adgroup Label (Display Ads) | Ad group label. Available in Display Ads account only. |
| adgroup_label_id | TEXT | Adgroup Label Id (Display Ads) | Ad group label ID. Available in Display Ads account only. |
| adgroup_label_ids_json | TEXT | Adgroup Label Ids Json (Display Ads) | Ad group label IDs (JSON). Available in Display Ads account only. |
| adgroup_labels | TEXT | Adgroup Labels (Display Ads) | Ad group labels. Available in Display Ads account only. |
| adgroup_labels_json | TEXT | Adgroup Labels Json (Display Ads) | Ad group labels (JSON). Available in Display Ads account only. |
| adgroup_name | TEXT | Adgroup Name (Search + Display Ads) | Ad Group Name. Available in Search Ads and Display Ads account. |
| adgroup_tracking_id | TEXT | Adgroup Tracking Id (Search Ads) | Ad Group Tracking ID. Available in Search Ads account only. |
| adgroup_user_status | TEXT | Adgroup User Status (Display Ads) | Ad group status. Available in Display Ads account only. |
| age | TEXT | Age (Display Ads) | Age. Available in Display Ads account only. |
| all_conv | NUMERIC | All Conv (Search + Display Ads) | All Conv.. Available in Search Ads and Display Ads account. |
| all_conv_rate | NUMERIC | All Conv Rate (Search + Display Ads) | All Conv. Rate. Available in Search Ads and Display Ads account. |
| all_conv_value | NUMERIC | All Conv Value (Search + Display Ads) | All Conv. Value. Available in Search Ads and Display Ads account. |
| all_conv_value_per_cost | NUMERIC | All Conv Value Per Cost (Search + Display Ads) | All Conv. Value Per Cost. Available in Search Ads and Display Ads account. |
| app_id | TEXT | App Id (Display Ads) | App ID/Package name. Available in Display Ads account only. |
| app_name | TEXT | App Name (Display Ads) | App Name. Available in Display Ads account only. |
| app_os | TEXT | App Os (Display Ads) | App OS. Available in Display Ads account only. |
| appli | TEXT | Appli (Display Ads) | Web/App. Available in Display Ads account only. |
| asset_callout | TEXT | Asset Callout (Search Ads) | Callout. Available in Search Ads account only. |
| asset_description1 | TEXT | Asset Description1 (Search Ads) | Description 1 (asset). Available in Search Ads account only. |
| asset_description2 | TEXT | Asset Description2 (Search Ads) | Description 2 (asset). Available in Search Ads account only. |
| asset_description3 | TEXT | Asset Description3 (Search Ads) | Description 3 (asset). Available in Search Ads account only. |
| asset_description4 | TEXT | Asset Description4 (Search Ads) | Description 4 (asset). Available in Search Ads account only. |
| asset_end_date | DATE | Asset End Date (Search Ads) | End Date. Available in Search Ads account only. |
| asset_entity_type | TEXT | Asset Entity Type (Search Ads) | Ad Display Option Type. Available in Search Ads account only. |
| asset_id | TEXT | Asset Id (Search Ads) | Ad Display Option ID. Available in Search Ads account only. |
| asset_phone_number | TEXT | Asset Phone Number (Search Ads) | Phone Number. Available in Search Ads account only. |
| asset_start_date | DATE | Asset Start Date (Search Ads) | Start Date. Available in Search Ads account only. |
| asset_text | TEXT | Asset Text (Search Ads) | Asset. Available in Search Ads account only. |
| asset_title1 | TEXT | Asset Title1 (Search Ads) | Title 1 (asset). Available in Search Ads account only. |
| asset_title10 | TEXT | Asset Title10 (Search Ads) | Title 10 (asset). Available in Search Ads account only. |
| asset_title11 | TEXT | Asset Title11 (Search Ads) | Title 11 (asset). Available in Search Ads account only. |
| asset_title12 | TEXT | Asset Title12 (Search Ads) | Title 12 (asset). Available in Search Ads account only. |
| asset_title13 | TEXT | Asset Title13 (Search Ads) | Title 13 (asset). Available in Search Ads account only. |
| asset_title14 | TEXT | Asset Title14 (Search Ads) | Title 14 (asset). Available in Search Ads account only. |
| asset_title15 | TEXT | Asset Title15 (Search Ads) | Title 15 (asset). Available in Search Ads account only. |
| asset_title2 | TEXT | Asset Title2 (Search Ads) | Title 2 (asset). Available in Search Ads account only. |
| asset_title3 | TEXT | Asset Title3 (Search Ads) | Title 3 (asset). Available in Search Ads account only. |
| asset_title4 | TEXT | Asset Title4 (Search Ads) | Title 4 (asset). Available in Search Ads account only. |
| asset_title5 | TEXT | Asset Title5 (Search Ads) | Title 5 (asset). Available in Search Ads account only. |
| asset_title6 | TEXT | Asset Title6 (Search Ads) | Title 6 (asset). Available in Search Ads account only. |
| asset_title7 | TEXT | Asset Title7 (Search Ads) | Title 7 (asset). Available in Search Ads account only. |
| asset_title8 | TEXT | Asset Title8 (Search Ads) | Title 8 (asset). Available in Search Ads account only. |
| asset_title9 | TEXT | Asset Title9 (Search Ads) | Title 9 (asset). Available in Search Ads account only. |
| asset_tracking_id | TEXT | Asset Tracking Id (Search Ads) | Ad Display Option Tracking ID. Available in Search Ads account only. |
| asset_type | TEXT | Asset Type (Search Ads) | Asset type. Available in Search Ads account only. |
| attribute_values | TEXT | Attribute Values (Search Ads) | Ad Display Option Detail. Available in Search Ads account only. |
| attribute_values_json | TEXT | Attribute Values Json (Search Ads) | Ad Display Option Detail (JSON). Available in Search Ads account only. |
| audience_category | TEXT | Audience Category (Display Ads) | Audience category. Available in Display Ads account only. |
| audience_category_type | TEXT | Audience Category Type (Display Ads) | Audience category type. Available in Display Ads account only. |
| audience_list_id | TEXT | Audience List Id (Display Ads) | Audience list ID. Available in Display Ads account only. |
| audience_list_name | TEXT | Audience List Name (Display Ads) | Audience list name. Available in Display Ads account only. |
| audience_list_type | TEXT | Audience List Type (Display Ads) | Audience list type. Available in Display Ads account only. |
| avg_cpc | NUMERIC | Avg Cpc (Search + Display Ads) | Avg. CPC. Available in Search Ads and Display Ads account. |
| avg_cpm | NUMERIC | Avg Cpm (Display Ads) | Avg. CPM. Available in Display Ads account only. |
| avg_cpv | NUMERIC | Avg Cpv (Display Ads) | Avg. CPV. Available in Display Ads account only. |
| avg_deliver_rank | NUMERIC | Avg Deliver Rank (Display Ads) | Avg. position. Available in Display Ads account only. |
| avg_duration_video_viewed | NUMERIC | Avg Duration Video Viewed (Display Ads) | Avg. duration of video viewed. Available in Display Ads account only. |
| avg_frequency | NUMERIC | Avg Frequency (Display Ads) | Average frequency. Available in Display Ads account only. |
| avg_percent_video_viewed | NUMERIC | Avg Percent Video Viewed (Display Ads) | Avg. video view rate. Available in Display Ads account only. |
| avg_vcpm | NUMERIC | Avg Vcpm (Display Ads) | Avg. vCPM. Available in Display Ads account only. |
| bid | TEXT | Bid (Search Ads) | Bid (JPY). Available in Search Ads account only. |
| bid_automation | TEXT | Bid Automation (Search Ads) | Bidding Adjustment Method (Target position in search results). Available in Search Ads account only. |
| bid_modifier_attachment_level | TEXT | Bid Modifier Attachment Level (Search Ads) | Level. Available in Search Ads account only. |
| bid_multiplier | TEXT | Bid Multiplier (Search Ads) | Bid Adjustment(%). Available in Search Ads account only. |
| bid_multiplier_of_target_page_location | TEXT | Bid Multiplier Of Target Page Location (Search Ads) | Bidding Adjustment (Target position in search results). Available in Search Ads account only. |
| bid_strategy_id | TEXT | Bid Strategy Id (Search Ads) | Portfolio bidding ID. Available in Search Ads account only. |
| bid_strategy_name | TEXT | Bid Strategy Name (Search Ads) | Portfolio bidding name. Available in Search Ads account only. |
| bid_strategy_type | TEXT | Bid Strategy Type (Search Ads) | Bid strategy. Available in Search Ads account only. |
| budget_lost_impression_share | NUMERIC | Budget Lost Impression Share (Search Ads) | Budget Lost Impression Share. Available in Search Ads account only. |
| callout | TEXT | Callout (Search Ads) | Callout. Available in Search Ads account only. |
| campaign | TEXT | Campaign Name (Search + Display Ads) (Duplicate of campaign_name) | Campaign Name. Available in Search Ads and Display Ads account. |
| campaign_buying_type | TEXT | Campaign Buying Type (Display Ads) | Campaign buying type. Available in Display Ads account only. |
| campaign_count | NUMERIC | Campaign Count (Search Ads) | Campaigns. Available in Search Ads account only. |
| campaign_distribution_settings | TEXT | Campaign Distribution Settings (Search Ads) | Distribution Settings. Available in Search Ads account only. |
| campaign_distribution_status | TEXT | Campaign Distribution Status (Search Ads) | Distribution Status. Available in Search Ads account only. |
| campaign_end_date | DATE | Campaign End Date (Search Ads) | End Date. Available in Search Ads account only. |
| campaign_goals | TEXT | Campaign Goals (Display Ads) | Campaign goals. Available in Display Ads account only. |
| campaign_id | TEXT | Campaign Id (Search + Display Ads) | CampaignID. Available in Search Ads and Display Ads account. |
| campaign_label | TEXT | Campaign Label (Display Ads) | Campaign label. Available in Display Ads account only. |
| campaign_label_id | TEXT | Campaign Label Id (Display Ads) | Campaign label ID. Available in Display Ads account only. |
| campaign_label_ids_json | TEXT | Campaign Label Ids Json (Display Ads) | Campaign label IDs (JSON). Available in Display Ads account only. |
| campaign_labels | TEXT | Campaign Labels (Display Ads) | Campaign labels. Available in Display Ads account only. |
| campaign_labels_json | TEXT | Campaign Labels Json (Display Ads) | Campaign labels (JSON). Available in Display Ads account only. |
| campaign_name | TEXT | Campaign Name (Search + Display Ads) | Campaign Name. Available in Search Ads and Display Ads account. |
| campaign_start_date | DATE | Campaign Start Date (Search Ads) | Start Date. Available in Search Ads account only. |
| campaign_tracking_id | TEXT | Campaign Tracking Id (Search Ads) | Campaign Tracking ID. Available in Search Ads account only. |
| campaign_type | TEXT | Campaign Type (Search + Display Ads) | Campaign type. Available in Search Ads and Display Ads account. |
| campaign_user_status | TEXT | Campaign User Status (Display Ads) | Campaign status. Available in Display Ads account only. |
| carrier | TEXT | Carrier (Display Ads) | Carrier. Available in Display Ads account only. |
| city | TEXT | City (Search Ads) | City. Available in Search Ads account only. |
| city_id | TEXT | City Id (Display Ads) | City ID. Available in Display Ads account only. |
| city_name | TEXT | City Name (Display Ads) | City. Available in Display Ads account only. |
| click | NUMERIC | Click (Display Ads) | Clicks. Available in Display Ads account only. |
| click_and_video_conversions_for_conversion_path | NUMERIC | Click And Video Conversions For Conversion Path (Display Ads) | Conversions. Available in Display Ads account only. |
| click_conversions_for_conversion_path | NUMERIC | Click Conversions For Conversion Path (Display Ads) | Conversions (via click). Available in Display Ads account only. |
| click_rate | NUMERIC | Click Rate (Search + Display Ads) | CTR. Available in Search Ads and Display Ads account. |
| click_type | TEXT | Click Type (Search Ads) | ClickType. Available in Search Ads account only. |
| clicks | NUMERIC | Clicks (Search Ads) | Clicks. Available in Search Ads account only. |
| content_keyword | TEXT | Content Keyword (Display Ads) | Content keyword. Available in Display Ads account only. |
| content_keyword_id | TEXT | Content Keyword Id (Display Ads) | Content keyword ID. Available in Display Ads account only. |
| content_keyword_list_id | TEXT | Content Keyword List Id (Display Ads) | Content keyword list ID. Available in Display Ads account only. |
| content_keyword_list_name | TEXT | Content Keyword List Name (Display Ads) | Content keyword list name. Available in Display Ads account only. |
| conv_rate | NUMERIC | Conv Rate (Search + Display Ads) | Conv. Rate. Available in Search Ads and Display Ads account. |
| conv_value | NUMERIC | Conv Value (Search + Display Ads) | Conv. Value. Available in Search Ads and Display Ads account. |
| conv_value_for_conversion_path | NUMERIC | Conv Value For Conversion Path (Display Ads) | Conv. value (incl. view-through). Available in Display Ads account only. |
| conv_value_per_cost | NUMERIC | Conv Value Per Cost (Search + Display Ads) | Conv. Value Per Cost. Available in Search Ads and Display Ads account. |
| conv_value_via_ad_click | NUMERIC | Conv Value Via Ad Click (Display Ads) | Conv. value (via click). Available in Display Ads account only. |
| conv_value_via_ad_click_per_cost | NUMERIC | Conv Value Via Ad Click Per Cost (Display Ads) | Conv. value (via click)/cost. Available in Display Ads account only. |
| conv_value_via_view_through | NUMERIC | Conv Value Via View Through (Display Ads) | View-through conversions. Available in Display Ads account only. |
| conversion_category | TEXT | Conversion Category (Display Ads) | Objective of Conversion Tracking. Available in Display Ads account only. |
| conversion_group_id | TEXT | Conversion Group Id (Display Ads) | Conversion group ID. Available in Display Ads account only. |
| conversion_group_name | TEXT | Conversion Group Name (Display Ads) | Conversion group name. Available in Display Ads account only. |
| conversion_id | TEXT | Conversion Id (Display Ads) | Conversion ID. Available in Display Ads account only. |
| conversion_name | TEXT | Conversion Name (Search + Display Ads) | Conversion Name. Available in Search Ads and Display Ads account. |
| conversion_rate_via_ad_click | NUMERIC | Conversion Rate Via Ad Click (Display Ads) | Conv. rate (via click). Available in Display Ads account only. |
| conversions | NUMERIC | Conversions (Search + Display Ads) | Conversions. Available in Search Ads and Display Ads account. |
| conversions_for_conversion_path | NUMERIC | Conversions For Conversion Path (Display Ads) | Conversions (incl. view-through). Available in Display Ads account only. |
| conversions_via_ad_click | NUMERIC | Conversions Via Ad Click (Display Ads) | Conversions (via click). Available in Display Ads account only. |
| cost | NUMERIC | Cost (Search + Display Ads) | Cost. Available in Search Ads and Display Ads account. |
| cost_per_all_conv | NUMERIC | Cost Per All Conv (Search + Display Ads) | Cost Per All Conv.. Available in Search Ads and Display Ads account. |
| cost_per_conv | NUMERIC | Cost Per Conv (Search + Display Ads) | Cost Per Conv.. Available in Search Ads and Display Ads account. |
| cost_per_conv_via_ad_click | NUMERIC | Cost Per Conv Via Ad Click (Display Ads) | Cost/conv. (via click). Available in Display Ads account only. |
| country_territory | TEXT | Country Territory (Search Ads) | Country/Territory. Available in Search Ads account only. |
| creative_quality_score | TEXT | Creative Quality Score (Search Ads) | Ad relevance. Available in Search Ads account only. |
| criterion_id | NUMERIC | Criterion Id (Search Ads) | Target page ID. Available in Search Ads account only. |
| criterion_tracking_id | TEXT | Criterion Tracking Id (Search Ads) | Target page tracking ID. Available in Search Ads account only. |
| cross_device_conversions | NUMERIC | Cross Device Conversions (Search + Display Ads) | Conversions across devices. Available in Search Ads and Display Ads account. |
| custom_parameters | TEXT | Custom Parameters (Search Ads) | Custom Parameters. Available in Search Ads account only. |
| custom_url | TEXT | Custom Url (Search Ads) | Custom URL. Available in Search Ads account only. |
| daily_spending_limit | TEXT | Daily Spending Limit (Search Ads) | Daily Spending Limit. Available in Search Ads account only. |
| date | DATE | Date | The Date |
| day | TEXT | Day (Search + Display Ads) | Day. Available in Search Ads and Display Ads account. |
| day_of_week | TEXT | Day Of Week (Search Ads) | Day of week. Available in Search Ads account only. |
| deliver | TEXT | Deliver (Display Ads) | Ad Distribution. Available in Display Ads account only. |
| deliver_url | TEXT | Deliver Url (Display Ads) | Ad Delivery URL. Available in Display Ads account only. |
| description1 | TEXT | Description1 (Search + Display Ads) | Description 1. Available in Search Ads and Display Ads account. |
| description2 | TEXT | Description2 (Search + Display Ads) | Description 2. Available in Search Ads and Display Ads account. |
| destination_url | TEXT | Destination Url (Search Ads) | Destination URL. Available in Search Ads account only. |
| destination_url_campaign_banner | TEXT | Destination Url Campaign Banner (Display Ads) | Destination URL (campaign banner). Available in Display Ads account only. |
| device | TEXT | Device (Search + Display Ads) | Device. Available in Search Ads and Display Ads account. |
| device_preference | TEXT | Device Preference (Search Ads) | Focus Device. Available in Search Ads account only. |
| device_type | TEXT | Device Type (Search Ads) | Device. Available in Search Ads account only. |
| directory1 | TEXT | Directory1 (Search Ads) | Directory1. Available in Search Ads account only. |
| directory2 | TEXT | Directory2 (Search Ads) | Directory2. Available in Search Ads account only. |
| display_url | TEXT | Display Url (Search + Display Ads) | Display URL. Available in Search Ads and Display Ads account. |
| editorial_status | TEXT | Editorial Status (Search Ads) | Editorial Status. Available in Search Ads account only. |
| end_date | DATE | End Date (Display Ads) | End date. Available in Display Ads account only. |
| enhanced_cpc_enabled | TEXT | Enhanced Cpc Enabled (Search Ads) | Enhanced CPC. Available in Search Ads account only. |
| exact_match_impression_share | NUMERIC | Exact Match Impression Share (Search Ads) | Exact Match Impression Share. Available in Search Ads account only. |
| expanded_landing_page_url | TEXT | Expanded Landing Page Url (Search Ads) | Expanded Landing Page URL. Available in Search Ads account only. |
| feed_id | TEXT | Feed Id (Search Ads) | Feed ID. Available in Search Ads account only. |
| feed_item_attributes | TEXT | Feed Item Attributes (Search Ads) | Data Assignment List. Available in Search Ads account only. |
| feed_item_end_date | DATE | Feed Item End Date (Search Ads) | End Date. Available in Search Ads account only. |
| feed_item_id | TEXT | Feed Item Id (Search Ads) | Ad Display Option ID. Available in Search Ads account only. |
| feed_item_start_date | DATE | Feed Item Start Date (Search Ads) | Start Date. Available in Search Ads account only. |
| feed_item_tracking_id | TEXT | Feed Item Tracking Id (Search Ads) | Ad Display Option Tracking ID. Available in Search Ads account only. |
| final_url | TEXT | Final Url (Search + Display Ads) | Final URL. Available in Search Ads and Display Ads account. |
| final_url_smartphone | TEXT | Final Url Smartphone (Search Ads) | Smartphone final URL. Available in Search Ads account only. |
| first_page_bid_estimate | TEXT | First Page Bid Estimate (Search Ads) | First Page Bid Estimate. Available in Search Ads account only. |
| gender | TEXT | Gender (Display Ads) | Gender. Available in Display Ads account only. |
| generated_title | TEXT | Generated Title (Search Ads) | Title auto created. Available in Search Ads account only. |
| historical_creative_quality_score | TEXT | Historical Creative Quality Score (Search Ads) | Ad relevance (hist.). Available in Search Ads account only. |
| historical_landing_page_quality_score | TEXT | Historical Landing Page Quality Score (Search Ads) | Landing page experience (hist.). Available in Search Ads account only. |
| historical_quality_score | NUMERIC | Historical Quality Score (Search Ads) | Quality index (hist.). Available in Search Ads account only. |
| historical_search_predicted_ctr | TEXT | Historical Search Predicted Ctr (Search Ads) | Expected CTR (hist.). Available in Search Ads account only. |
| hour | TEXT | Hour (Display Ads) | Hourly. Available in Display Ads account only. |
| hour_of_day | NUMERIC | Hour Of Day (Search Ads) | Hour of day. Available in Search Ads account only. |
| image_option | TEXT | Image Option (Display Ads) | Dynamic Image Extensions. Available in Display Ads account only. |
| impression_share | NUMERIC | Impression Share (Search + Display Ads) | Impression Share. Available in Search Ads and Display Ads account. |
| impression_share_budget_loss | NUMERIC | Impression Share Budget Loss (Display Ads) | Lost impression share (budget). Available in Display Ads account only. |
| impression_share_rank_loss | NUMERIC | Impression Share Rank Loss (Display Ads) | Lost impression share (rank). Available in Display Ads account only. |
| impressions | NUMERIC | Measured Imps (Display Ads) (Duplicate of measured_imps) | Measured impressions. Available in Display Ads account only. |
| imps | NUMERIC | Imps (Search + Display Ads) | Impressions. Available in Search Ads and Display Ads account. |
| interaction_at_touchpoint_1 | TEXT | Interaction At Touchpoint 1 (Display Ads) | Interaction At Touchpoint1. Available in Display Ads account only. |
| interaction_at_touchpoint_10 | TEXT | Interaction At Touchpoint 10 (Display Ads) | Interaction At Touchpoint10. Available in Display Ads account only. |
| interaction_at_touchpoint_11 | TEXT | Interaction At Touchpoint 11 (Display Ads) | Interaction At Touchpoint11. Available in Display Ads account only. |
| interaction_at_touchpoint_12 | TEXT | Interaction At Touchpoint 12 (Display Ads) | Interaction At Touchpoint12. Available in Display Ads account only. |
| interaction_at_touchpoint_13 | TEXT | Interaction At Touchpoint 13 (Display Ads) | Interaction At Touchpoint13. Available in Display Ads account only. |
| interaction_at_touchpoint_14 | TEXT | Interaction At Touchpoint 14 (Display Ads) | Interaction At Touchpoint14. Available in Display Ads account only. |
| interaction_at_touchpoint_15 | TEXT | Interaction At Touchpoint 15 (Display Ads) | Interaction At Touchpoint15. Available in Display Ads account only. |
| interaction_at_touchpoint_16 | TEXT | Interaction At Touchpoint 16 (Display Ads) | Interaction At Touchpoint16. Available in Display Ads account only. |
| interaction_at_touchpoint_17 | TEXT | Interaction At Touchpoint 17 (Display Ads) | Interaction At Touchpoint17. Available in Display Ads account only. |
| interaction_at_touchpoint_18 | TEXT | Interaction At Touchpoint 18 (Display Ads) | Interaction At Touchpoint18. Available in Display Ads account only. |
| interaction_at_touchpoint_19 | TEXT | Interaction At Touchpoint 19 (Display Ads) | Interaction At Touchpoint19. Available in Display Ads account only. |
| interaction_at_touchpoint_2 | TEXT | Interaction At Touchpoint 2 (Display Ads) | Interaction At Touchpoint2. Available in Display Ads account only. |
| interaction_at_touchpoint_20 | TEXT | Interaction At Touchpoint 20 (Display Ads) | Interaction At Touchpoint20. Available in Display Ads account only. |
| interaction_at_touchpoint_3 | TEXT | Interaction At Touchpoint 3 (Display Ads) | Interaction At Touchpoint3. Available in Display Ads account only. |
| interaction_at_touchpoint_4 | TEXT | Interaction At Touchpoint 4 (Display Ads) | Interaction At Touchpoint4. Available in Display Ads account only. |
| interaction_at_touchpoint_5 | TEXT | Interaction At Touchpoint 5 (Display Ads) | Interaction At Touchpoint5. Available in Display Ads account only. |
| interaction_at_touchpoint_6 | TEXT | Interaction At Touchpoint 6 (Display Ads) | Interaction At Touchpoint6. Available in Display Ads account only. |
| interaction_at_touchpoint_7 | TEXT | Interaction At Touchpoint 7 (Display Ads) | Interaction At Touchpoint7. Available in Display Ads account only. |
| interaction_at_touchpoint_8 | TEXT | Interaction At Touchpoint 8 (Display Ads) | Interaction At Touchpoint8. Available in Display Ads account only. |
| interaction_at_touchpoint_9 | TEXT | Interaction At Touchpoint 9 (Display Ads) | Interaction At Touchpoint9. Available in Display Ads account only. |
| interest_category | TEXT | Interest Category (Display Ads) | Interest Category. Available in Display Ads account only. |
| invalid_click_rate | NUMERIC | Invalid Click Rate (Search Ads) | Invalid Click Rate. Available in Search Ads account only. |
| invalid_clicks | NUMERIC | Invalid Clicks (Search Ads) | Invalid Clicks. Available in Search Ads account only. |
| is_self_action | TEXT | Is Self Action (Search Ads) | Is Self Action. Available in Search Ads account only. |
| keyword | TEXT | Keyword (Search Ads) | Keyword. Available in Search Ads account only. |
| keyword_distribution_settings | TEXT | Keyword Distribution Settings (Search Ads) | Distribution Settings. Available in Search Ads account only. |
| keyword_editorial_status | TEXT | Keyword Editorial Status (Search Ads) | Editorial Status. Available in Search Ads account only. |
| keyword_id | NUMERIC | Keyword Id (Search Ads) | Keyword ID. Available in Search Ads account only. |
| keyword_match_type | TEXT | Keyword Match Type (Search Ads) | Match Type. Available in Search Ads account only. |
| keyword_targeting_match_type | TEXT | Keyword Targeting Match Type (Search Ads) | Target Keyword Match Type. Available in Search Ads account only. |
| keyword_targeting_text | TEXT | Keyword Targeting Text (Search Ads) | Target Keyword. Available in Search Ads account only. |
| keyword_tracking_id | TEXT | Keyword Tracking Id (Search Ads) | Keyword Tracking ID. Available in Search Ads account only. |
| labels | TEXT | Labels (Search Ads) | Labels. Available in Search Ads account only. |
| labels_json | TEXT | Labels Json (Search Ads) | Labels(JSON). Available in Search Ads account only. |
| landing_page_url | TEXT | Landing Page Url (Search Ads) | Landing Page URL. Available in Search Ads account only. |
| limited_budgets | TEXT | Limited Budgets (Search Ads) | Limit by Campaign Budget (Target position in search results). Available in Search Ads account only. |
| location_type | TEXT | Location Type (Search Ads) | Location Type. Available in Search Ads account only. |
| low_quality_keywords | TEXT | Low Quality Keywords (Search Ads) | Low Quality Keyword (Target position in search results). Available in Search Ads account only. |
| lower_bid_limit_of_target_cpa | TEXT | Lower Bid Limit Of Target Cpa (Search Ads) | Lower Bid Limit (Target CPA). Available in Search Ads account only. |
| lower_bid_limit_of_target_roas | TEXT | Lower Bid Limit Of Target Roas (Search Ads) | Lower Bid Limit (Target ROAS). Available in Search Ads account only. |
| material_viewable_click_rate | NUMERIC | Material Viewable Click Rate (Display Ads) | Viewable CTR per panel. Available in Display Ads account only. |
| material_viewable_imps | NUMERIC | Material Viewable Imps (Display Ads) | Viewable impressions per panel. Available in Display Ads account only. |
| measured_impression_avg_frequency | NUMERIC | Measured Impression Avg Frequency (Display Ads) | Average frequency (measured impression). Available in Display Ads account only. |
| measured_impression_reaches | NUMERIC | Measured Impression Reaches (Display Ads) | Reaches (measured impression). Available in Display Ads account only. |
| measured_imps | NUMERIC | Measured Imps (Display Ads) | Measured impressions. Available in Display Ads account only. |
| measured_imps_rate | NUMERIC | Measured Imps Rate (Display Ads) | Measured impression rate. Available in Display Ads account only. |
| media_ad_format | TEXT | Media Ad Format (Display Ads) | Pixel Size. Available in Display Ads account only. |
| media_file_name | TEXT | Media File Name (Display Ads) | File Name. Available in Display Ads account only. |
| media_id | TEXT | Media Id (Display Ads) | Media ID. Available in Display Ads account only. |
| media_name | TEXT | Media Name (Display Ads) | Media Name. Available in Display Ads account only. |
| metro_area | TEXT | Metro Area (Search Ads) | Metro Area. Available in Search Ads account only. |
| month | TEXT | Month (Search + Display Ads) | Month. Available in Search Ads and Display Ads account. |
| month_of_year | TEXT | Month Of Year (Search Ads) | Month of Year. Available in Search Ads account only. |
| most_specific_location | TEXT | Most Specific Location (Search Ads) | Location. Available in Search Ads account only. |
| negative_keyword | TEXT | Negative Keyword (Search Ads) | Negative Keywords. Available in Search Ads account only. |
| network | TEXT | Network (Search Ads) | Show ads on. Available in Search Ads account only. |
| object_of_conversion_tracking | TEXT | Object Of Conversion Tracking (Search Ads) | Objective of Conversion Tracking. Available in Search Ads account only. |
| os | TEXT | Os (Display Ads) | OS. Available in Display Ads account only. |
| package_name | TEXT | Package Name (Display Ads) | Package name. Available in Display Ads account only. |
| paid_video_view_rate | NUMERIC | Paid Video View Rate (Display Ads) | Paid video view rate (CPV). Available in Display Ads account only. |
| paid_video_views | NUMERIC | Paid Video Views (Display Ads) | Paid video views (CPV). Available in Display Ads account only. |
| performance | TEXT | Performance (Search Ads) | Performance rating. Available in Search Ads account only. |
| phone_number | TEXT | Phone Number (Search Ads) | Phone Number. Available in Search Ads account only. |
| pinned_field | TEXT | Pinned Field (Search Ads) | Position pinning. Available in Search Ads account only. |
| placeholder_type | TEXT | Placeholder Type (Search Ads) | Ad Display Option Type. Available in Search Ads account only. |
| placement_list_id | TEXT | Placement List Id (Display Ads) | Placement list ID. Available in Display Ads account only. |
| placement_list_name | TEXT | Placement List Name (Display Ads) | Placement list name. Available in Display Ads account only. |
| post_click_quality_score | TEXT | Post Click Quality Score (Search Ads) | Landing page experience. Available in Search Ads account only. |
| pref_id | TEXT | Pref Id (Display Ads) | Prefecture ID. Available in Display Ads account only. |
| pref_name | TEXT | Pref Name (Display Ads) | Prefectures. Available in Display Ads account only. |
| prefecture | TEXT | Prefecture (Search Ads) | Prefecture. Available in Search Ads account only. |
| quality_index | TEXT | Quality Index (Search Ads) | Quality Index. Available in Search Ads account only. |
| quality_lost_impression_share | NUMERIC | Quality Lost Impression Share (Search Ads) | Quality Lost Impression Share. Available in Search Ads account only. |
| quarter | TEXT | Quarter (Search Ads) | Quarter. Available in Search Ads account only. |
| query_targeting_status | TEXT | Query Targeting Status (Search Ads) | Keyword / Negative Keyword. Available in Search Ads account only. |
| quick_link_text | TEXT | Quick Link Text (Search Ads) | QuickLink Text. Available in Search Ads account only. |
| quick_link_url | TEXT | Quick Link Url (Search Ads) | QuickLink URL. Available in Search Ads account only. |
| radius_distance | TEXT | Radius Distance (Display Ads) | Distance from target location. Available in Display Ads account only. |
| radius_target | TEXT | Radius Target (Display Ads) | Target radius. Available in Display Ads account only. |
| reaches | NUMERIC | Reaches (Display Ads) | Reaches. Available in Display Ads account only. |
| responsive_ads_type | TEXT | Responsive Ads Type (Display Ads) | Responsive ads type. Available in Display Ads account only. |
| search_absolute_top_impression_share | NUMERIC | Search Absolute Top Impression Share (Search Ads) | Search absolute top impression share. Available in Search Ads account only. |
| search_budget_lost_absolute_top_impression_share | NUMERIC | Search Budget Lost Absolute Top Impression Share (Search Ads) | Search lost absolute top impression share (budget). Available in Search Ads account only. |
| search_budget_lost_top_impression_share | NUMERIC | Search Budget Lost Top Impression Share (Search Ads) | Search lost top impression share (budget). Available in Search Ads account only. |
| search_keyword_list_id | TEXT | Search Keyword List Id (Display Ads) | Search keyword list ID. Available in Display Ads account only. |
| search_keyword_list_name | TEXT | Search Keyword List Name (Display Ads) | Search keyword list name. Available in Display Ads account only. |
| search_predicted_ctr | TEXT | Search Predicted Ctr (Search Ads) | Expected CTR. Available in Search Ads account only. |
| search_query | TEXT | Search Query (Search Ads) | Search Query. Available in Search Ads account only. |
| search_query_match_type | TEXT | Search Query Match Type (Search Ads) | SearchQueryMatch Type. Available in Search Ads account only. |
| search_rank_lost_absolute_top_impression_share | NUMERIC | Search Rank Lost Absolute Top Impression Share (Search Ads) | Search lost absolute top impression share (rank). Available in Search Ads account only. |
| search_rank_lost_top_impression_share | NUMERIC | Search Rank Lost Top Impression Share (Search Ads) | Search lost top impression share (rank). Available in Search Ads account only. |
| search_top_impression_share | NUMERIC | Search Top Impression Share (Search Ads) | Search top impression share. Available in Search Ads account only. |
| searchkeyword | TEXT | Searchkeyword (Display Ads) | Search Keyword. Available in Display Ads account only. |
| searchkeyword_id | TEXT | Searchkeyword Id (Display Ads) | Search Keyword ID. Available in Display Ads account only. |
| site_category | TEXT | Site Category (Display Ads) | Site Category. Available in Display Ads account only. |
| sitelink_asset_line1 | TEXT | Sitelink Asset Line1 (Search Ads) | QuickLink Description 1. Available in Search Ads account only. |
| sitelink_asset_line2 | TEXT | Sitelink Asset Line2 (Search Ads) | QuickLink Description 2. Available in Search Ads account only. |
| sitelink_feed_item_line1 | TEXT | Sitelink Feed Item Line1 (Search Ads) | QuickLink Description 1. Available in Search Ads account only. |
| sitelink_feed_item_line2 | TEXT | Sitelink Feed Item Line2 (Search Ads) | QuickLink Description 2. Available in Search Ads account only. |
| sitelink_text | TEXT | Sitelink Text (Search Ads) | QuickLink Text. Available in Search Ads account only. |
| special_product_type | TEXT | Special Product Type (Display Ads) | Campaign delivery type. Available in Display Ads account only. |
| start_date | DATE | Start Date (Display Ads) | Start date. Available in Display Ads account only. |
| structured_snippet_asset_header | TEXT | Structured Snippet Asset Header (Search Ads) | Category. Available in Search Ads account only. |
| structured_snippet_asset_values | TEXT | Structured Snippet Asset Values (Search Ads) | Text. Available in Search Ads account only. |
| system_serving_status | TEXT | System Serving Status (Search Ads) | Keyword status. Available in Search Ads account only. |
| target_cpa | NUMERIC | Target Cpa (Search Ads) | Target CPA. Available in Search Ads account only. |
| target_list_id | TEXT | Target List Id (Search Ads) | Target List ID. Available in Search Ads account only. |
| target_list_name | TEXT | Target List Name (Search Ads) | Target List Name. Available in Search Ads account only. |
| target_list_status | TEXT | Target List Status (Search Ads) | Reach Status. Available in Search Ads account only. |
| target_list_tracking_id | TEXT | Target List Tracking Id (Search Ads) | Target List Tracking ID. Available in Search Ads account only. |
| target_location_id | TEXT | Target Location Id (Search Ads) | Target Location ID. Available in Search Ads account only. |
| target_location_name | TEXT | Target Location Name (Search Ads) | Target Location. Available in Search Ads account only. |
| target_location_restriction | TEXT | Target Location Restriction (Search Ads) | Target Location Restriction. Available in Search Ads account only. |
| target_roas | NUMERIC | Target Roas (Search Ads) | Target ROAS. Available in Search Ads account only. |
| target_schedule | TEXT | Target Schedule (Search Ads) | Target Schedule. Available in Search Ads account only. |
| target_schedule_id | TEXT | Target Schedule Id (Search Ads) | Target Schedule ID. Available in Search Ads account only. |
| target_search_page_location | TEXT | Target Search Page Location (Search Ads) | Ad Position (Target position in search results). Available in Search Ads account only. |
| targeting_adgroup_id | TEXT | Targeting Adgroup Id (Search Ads) | Target Ad Group ID. Available in Search Ads account only. |
| targeting_campaign_id | TEXT | Targeting Campaign Id (Search Ads) | Target Campaign ID. Available in Search Ads account only. |
| title1 | TEXT | Title1 (Search Ads) | Title1. Available in Search Ads account only. |
| title2 | TEXT | Title2 (Search Ads) | Title2. Available in Search Ads account only. |
| title3 | TEXT | Title3 (Search Ads) | Title3. Available in Search Ads account only. |
| top_impression_percentage | NUMERIC | Top Impression Percentage (Search Ads) | Search top impression rate. Available in Search Ads account only. |
| top_of_page_bid_estimate | TEXT | Top Of Page Bid Estimate (Search Ads) | Top Of Page Bid Estimate. Available in Search Ads account only. |
| totalcost | NUMERIC | Cost (Search + Display Ads) (Duplicate of cost) | Cost. Available in Search Ads and Display Ads account. |
| touchpoint_1 | TEXT | Touchpoint 1 (Display Ads) | Campaign for touchpoint 1. Available in Display Ads account only. |
| touchpoint_10 | TEXT | Touchpoint 10 (Display Ads) | Campaign for touchpoint 10. Available in Display Ads account only. |
| touchpoint_10_account | TEXT | Touchpoint 10 Account (Display Ads) | Account for touchpoint 10. Available in Display Ads account only. |
| touchpoint_10_adgroup | TEXT | Touchpoint 10 Adgroup (Display Ads) | AdGroup for touchpoint 10. Available in Display Ads account only. |
| touchpoint_10_interactions | TEXT | Touchpoint 10 Interactions (Display Ads) | Touchpoint 10 Interactions. Available in Display Ads account only. |
| touchpoint_11 | TEXT | Touchpoint 11 (Display Ads) | Campaign for touchpoint 11. Available in Display Ads account only. |
| touchpoint_11_account | TEXT | Touchpoint 11 Account (Display Ads) | Account for touchpoint 11. Available in Display Ads account only. |
| touchpoint_11_adgroup | TEXT | Touchpoint 11 Adgroup (Display Ads) | AdGroup for touchpoint 11. Available in Display Ads account only. |
| touchpoint_11_interactions | TEXT | Touchpoint 11 Interactions (Display Ads) | Touchpoint 11 Interactions. Available in Display Ads account only. |
| touchpoint_12 | TEXT | Touchpoint 12 (Display Ads) | Campaign for touchpoint 12. Available in Display Ads account only. |
| touchpoint_12_account | TEXT | Touchpoint 12 Account (Display Ads) | Account for touchpoint 12. Available in Display Ads account only. |
| touchpoint_12_adgroup | TEXT | Touchpoint 12 Adgroup (Display Ads) | AdGroup for touchpoint 12. Available in Display Ads account only. |
| touchpoint_12_interactions | TEXT | Touchpoint 12 Interactions (Display Ads) | Touchpoint 12 Interactions. Available in Display Ads account only. |
| touchpoint_13 | TEXT | Touchpoint 13 (Display Ads) | Campaign for touchpoint 13. Available in Display Ads account only. |
| touchpoint_13_account | TEXT | Touchpoint 13 Account (Display Ads) | Account for touchpoint 13. Available in Display Ads account only. |
| touchpoint_13_adgroup | TEXT | Touchpoint 13 Adgroup (Display Ads) | AdGroup for touchpoint 13. Available in Display Ads account only. |
| touchpoint_13_interactions | TEXT | Touchpoint 13 Interactions (Display Ads) | Touchpoint 13 Interactions. Available in Display Ads account only. |
| touchpoint_14 | TEXT | Touchpoint 14 (Display Ads) | Campaign for touchpoint 14. Available in Display Ads account only. |
| touchpoint_14_account | TEXT | Touchpoint 14 Account (Display Ads) | Account for touchpoint 14. Available in Display Ads account only. |
| touchpoint_14_adgroup | TEXT | Touchpoint 14 Adgroup (Display Ads) | AdGroup for touchpoint 14. Available in Display Ads account only. |
| touchpoint_14_interactions | TEXT | Touchpoint 14 Interactions (Display Ads) | Touchpoint 14 Interactions. Available in Display Ads account only. |
| touchpoint_15 | TEXT | Touchpoint 15 (Display Ads) | Campaign for touchpoint 15. Available in Display Ads account only. |
| touchpoint_15_account | TEXT | Touchpoint 15 Account (Display Ads) | Account for touchpoint 15. Available in Display Ads account only. |
| touchpoint_15_adgroup | TEXT | Touchpoint 15 Adgroup (Display Ads) | AdGroup for touchpoint 15. Available in Display Ads account only. |
| touchpoint_15_interactions | TEXT | Touchpoint 15 Interactions (Display Ads) | Touchpoint 15 Interactions. Available in Display Ads account only. |
| touchpoint_16 | TEXT | Touchpoint 16 (Display Ads) | Campaign for touchpoint 16. Available in Display Ads account only. |
| touchpoint_16_account | TEXT | Touchpoint 16 Account (Display Ads) | Account for touchpoint 16. Available in Display Ads account only. |
| touchpoint_16_adgroup | TEXT | Touchpoint 16 Adgroup (Display Ads) | AdGroup for touchpoint 16. Available in Display Ads account only. |
| touchpoint_16_interactions | TEXT | Touchpoint 16 Interactions (Display Ads) | Touchpoint 16 Interactions. Available in Display Ads account only. |
| touchpoint_17 | TEXT | Touchpoint 17 (Display Ads) | Campaign for touchpoint 17. Available in Display Ads account only. |
| touchpoint_17_account | TEXT | Touchpoint 17 Account (Display Ads) | Account for touchpoint 17. Available in Display Ads account only. |
| touchpoint_17_adgroup | TEXT | Touchpoint 17 Adgroup (Display Ads) | AdGroup for touchpoint 17. Available in Display Ads account only. |
| touchpoint_17_interactions | TEXT | Touchpoint 17 Interactions (Display Ads) | Touchpoint 17 Interactions. Available in Display Ads account only. |
| touchpoint_18 | TEXT | Touchpoint 18 (Display Ads) | Campaign for touchpoint 18. Available in Display Ads account only. |
| touchpoint_18_account | TEXT | Touchpoint 18 Account (Display Ads) | Account for touchpoint 18. Available in Display Ads account only. |
| touchpoint_18_adgroup | TEXT | Touchpoint 18 Adgroup (Display Ads) | AdGroup for touchpoint 18. Available in Display Ads account only. |
| touchpoint_18_interactions | TEXT | Touchpoint 18 Interactions (Display Ads) | Touchpoint 18 Interactions. Available in Display Ads account only. |
| touchpoint_19 | TEXT | Touchpoint 19 (Display Ads) | Campaign for touchpoint 19. Available in Display Ads account only. |
| touchpoint_19_account | TEXT | Touchpoint 19 Account (Display Ads) | Account for touchpoint 19. Available in Display Ads account only. |
| touchpoint_19_adgroup | TEXT | Touchpoint 19 Adgroup (Display Ads) | AdGroup for touchpoint 19. Available in Display Ads account only. |
| touchpoint_19_interactions | TEXT | Touchpoint 19 Interactions (Display Ads) | Touchpoint 19 Interactions. Available in Display Ads account only. |
| touchpoint_1_account | TEXT | Touchpoint 1 Account (Display Ads) | Account for touchpoint 1. Available in Display Ads account only. |
| touchpoint_1_adgroup | TEXT | Touchpoint 1 Adgroup (Display Ads) | AdGroup for touchpoint 1. Available in Display Ads account only. |
| touchpoint_1_interactions | TEXT | Touchpoint 1 Interactions (Display Ads) | Touchpoint 1 Interactions. Available in Display Ads account only. |
| touchpoint_2 | TEXT | Touchpoint 2 (Display Ads) | Campaign for touchpoint 2. Available in Display Ads account only. |
| touchpoint_20 | TEXT | Touchpoint 20 (Display Ads) | Campaign for touchpoint 20. Available in Display Ads account only. |
| touchpoint_20_account | TEXT | Touchpoint 20 Account (Display Ads) | Account for touchpoint 20. Available in Display Ads account only. |
| touchpoint_20_adgroup | TEXT | Touchpoint 20 Adgroup (Display Ads) | AdGroup for touchpoint 20. Available in Display Ads account only. |
| touchpoint_20_interactions | TEXT | Touchpoint 20 Interactions (Display Ads) | Touchpoint 20 Interactions. Available in Display Ads account only. |
| touchpoint_2_account | TEXT | Touchpoint 2 Account (Display Ads) | Account for touchpoint 2. Available in Display Ads account only. |
| touchpoint_2_adgroup | TEXT | Touchpoint 2 Adgroup (Display Ads) | AdGroup for touchpoint 2. Available in Display Ads account only. |
| touchpoint_2_interactions | TEXT | Touchpoint 2 Interactions (Display Ads) | Touchpoint 2 Interactions. Available in Display Ads account only. |
| touchpoint_3 | TEXT | Touchpoint 3 (Display Ads) | Campaign for touchpoint 3. Available in Display Ads account only. |
| touchpoint_3_account | TEXT | Touchpoint 3 Account (Display Ads) | Account for touchpoint 3. Available in Display Ads account only. |
| touchpoint_3_adgroup | TEXT | Touchpoint 3 Adgroup (Display Ads) | AdGroup for touchpoint 3. Available in Display Ads account only. |
| touchpoint_3_interactions | TEXT | Touchpoint 3 Interactions (Display Ads) | Touchpoint 3 Interactions. Available in Display Ads account only. |
| touchpoint_4 | TEXT | Touchpoint 4 (Display Ads) | Campaign for touchpoint 4. Available in Display Ads account only. |
| touchpoint_4_account | TEXT | Touchpoint 4 Account (Display Ads) | Account for touchpoint 4. Available in Display Ads account only. |
| touchpoint_4_adgroup | TEXT | Touchpoint 4 Adgroup (Display Ads) | AdGroup for touchpoint 4. Available in Display Ads account only. |
| touchpoint_4_interactions | TEXT | Touchpoint 4 Interactions (Display Ads) | Touchpoint 4 Interactions. Available in Display Ads account only. |
| touchpoint_5 | TEXT | Touchpoint 5 (Display Ads) | Campaign for touchpoint 5. Available in Display Ads account only. |
| touchpoint_5_account | TEXT | Touchpoint 5 Account (Display Ads) | Account for touchpoint 5. Available in Display Ads account only. |
| touchpoint_5_adgroup | TEXT | Touchpoint 5 Adgroup (Display Ads) | AdGroup for touchpoint 5. Available in Display Ads account only. |
| touchpoint_5_interactions | TEXT | Touchpoint 5 Interactions (Display Ads) | Touchpoint 5 Interactions. Available in Display Ads account only. |
| touchpoint_6 | TEXT | Touchpoint 6 (Display Ads) | Campaign for touchpoint 6. Available in Display Ads account only. |
| touchpoint_6_account | TEXT | Touchpoint 6 Account (Display Ads) | Account for touchpoint 6. Available in Display Ads account only. |
| touchpoint_6_adgroup | TEXT | Touchpoint 6 Adgroup (Display Ads) | AdGroup for touchpoint 6. Available in Display Ads account only. |
| touchpoint_6_interactions | TEXT | Touchpoint 6 Interactions (Display Ads) | Touchpoint 6 Interactions. Available in Display Ads account only. |
| touchpoint_7 | TEXT | Touchpoint 7 (Display Ads) | Campaign for touchpoint 7. Available in Display Ads account only. |
| touchpoint_7_account | TEXT | Touchpoint 7 Account (Display Ads) | Account for touchpoint 7. Available in Display Ads account only. |
| touchpoint_7_adgroup | TEXT | Touchpoint 7 Adgroup (Display Ads) | AdGroup for touchpoint 7. Available in Display Ads account only. |
| touchpoint_7_interactions | TEXT | Touchpoint 7 Interactions (Display Ads) | Touchpoint 7 Interactions. Available in Display Ads account only. |
| touchpoint_8 | TEXT | Touchpoint 8 (Display Ads) | Campaign for touchpoint 8. Available in Display Ads account only. |
| touchpoint_8_account | TEXT | Touchpoint 8 Account (Display Ads) | Account for touchpoint 8. Available in Display Ads account only. |
| touchpoint_8_adgroup | TEXT | Touchpoint 8 Adgroup (Display Ads) | AdGroup for touchpoint 8. Available in Display Ads account only. |
| touchpoint_8_interactions | TEXT | Touchpoint 8 Interactions (Display Ads) | Touchpoint 8 Interactions. Available in Display Ads account only. |
| touchpoint_9 | TEXT | Touchpoint 9 (Display Ads) | Campaign for touchpoint 9. Available in Display Ads account only. |
| touchpoint_9_account | TEXT | Touchpoint 9 Account (Display Ads) | Account for touchpoint 9. Available in Display Ads account only. |
| touchpoint_9_adgroup | TEXT | Touchpoint 9 Adgroup (Display Ads) | AdGroup for touchpoint 9. Available in Display Ads account only. |
| touchpoint_9_interactions | TEXT | Touchpoint 9 Interactions (Display Ads) | Touchpoint 9 Interactions. Available in Display Ads account only. |
| tracking_url | TEXT | Tracking Url (Search + Display Ads) | Tracking URL. Available in Search Ads and Display Ads account. |
| upper_bid_limit_of_maximize_clicks | TEXT | Upper Bid Limit Of Maximize Clicks (Search Ads) | Bid Limit (Maximize Clicks). Available in Search Ads account only. |
| upper_bid_limit_of_target_cpa | TEXT | Upper Bid Limit Of Target Cpa (Search Ads) | Bid Limit (Target CPA). Available in Search Ads account only. |
| upper_bid_limit_of_target_page_location | TEXT | Upper Bid Limit Of Target Page Location (Search Ads) | Bid Limit (Target position in search results). Available in Search Ads account only. |
| upper_bid_limit_of_target_roas | TEXT | Upper Bid Limit Of Target Roas (Search Ads) | Bid Limit (Target ROAS). Available in Search Ads account only. |
| url | TEXT | Url (Search Ads) | URL. Available in Search Ads account only. |
| url_id | TEXT | Url Id (Display Ads) | Destination URL ID. Available in Display Ads account only. |
| url_name | TEXT | Url Name (Display Ads) | Destination URL. Available in Display Ads account only. |
| value_per_all_conv | NUMERIC | Value Per All Conv (Search + Display Ads) | Value Per All Conv.. Available in Search Ads and Display Ads account. |
| value_per_conv | NUMERIC | Value Per Conv (Search + Display Ads) | Value Per Conv.. Available in Search Ads and Display Ads account. |
| value_per_conv_via_ad_click | NUMERIC | Value Per Conv Via Ad Click (Display Ads) | Conv. value (via click)/conv. (via click). Available in Display Ads account only. |
| video_view_through_rate | NUMERIC | Video View Through Rate (Display Ads) | Video view through rate. Available in Display Ads account only. |
| video_views | NUMERIC | Video Views (Display Ads) | Video views. Available in Display Ads account only. |
| video_views_to_100 | NUMERIC | Video Views To 100 (Display Ads) | 100% video views. Available in Display Ads account only. |
| video_views_to_10_sec | NUMERIC | Video Views To 10 Sec (Display Ads) | 10 sec video views. Available in Display Ads account only. |
| video_views_to_25 | NUMERIC | Video Views To 25 (Display Ads) | 25% video views. Available in Display Ads account only. |
| video_views_to_3_sec | NUMERIC | Video Views To 3 Sec (Display Ads) | 3 sec video views. Available in Display Ads account only. |
| video_views_to_50 | NUMERIC | Video Views To 50 (Display Ads) | 50% video views. Available in Display Ads account only. |
| video_views_to_75 | NUMERIC | Video Views To 75 (Display Ads) | 75% video views. Available in Display Ads account only. |
| video_views_to_95 | NUMERIC | Video Views To 95 (Display Ads) | 95% video views. Available in Display Ads account only. |
| view_through_conversions_for_conversion_path | NUMERIC | View Through Conversions For Conversion Path (Display Ads) | View-through conversions. Available in Display Ads account only. |
| viewable_click | NUMERIC | Viewable Click (Display Ads) | Viewable clicks. Available in Display Ads account only. |
| viewable_click_rate | NUMERIC | Viewable Click Rate (Display Ads) | Viewable CTR. Available in Display Ads account only. |
| viewable_impression_avg_frequency | NUMERIC | Viewable Impression Avg Frequency (Display Ads) | Average frequency (viewable impression). Available in Display Ads account only. |
| viewable_impression_reaches | NUMERIC | Viewable Impression Reaches (Display Ads) | Reaches (viewable impression). Available in Display Ads account only. |
| viewable_imps | NUMERIC | Viewable Imps (Display Ads) | Viewable impressions. Available in Display Ads account only. |
| viewable_imps_rate | NUMERIC | Viewable Imps Rate (Display Ads) | Viewable impression rate. Available in Display Ads account only. |
| ward_id | TEXT | Ward Id (Display Ads) | Ward ID. Available in Display Ads account only. |
| ward_name | TEXT | Ward Name (Display Ads) | Ward. Available in Display Ads account only. |
| week | TEXT | Week (Search Ads) | Week. Available in Search Ads account only. |
| year | TEXT | Year (Search Ads) | Year. Available in Search Ads account only. |