Windsor brings all your Twitter Ads data into Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, Azure, PostgreSQL, MySQL, Python, Amazon S3, Azure MS SQL
Twitter Ads Field Reference
Sample
https://connectors.windsor.ai/twitter?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source
Fields
| ID | Type | Name | Description | Report |
|---|---|---|---|---|
| account_id | TEXT | Account ID | Your Twitter ads account ID | |
| account_name | TEXT | Account Name | Your Twitter ads account name | |
| ad_name | TEXT | Ad Name | The Ad Name | |
| ad_preview | IMAGE_URL | Ad Preview URL | URL for the Ad preview. | |
| adgroup | TEXT | Ad Group | The Ad Group Name | |
| app_clicks | NUMERIC | App Clicks | Total number of app install or app open attempts | |
| average_frequency_reach | NUMERIC | Average Frequency Reach | The average number of times a person saw ads related to this campaign. | Reach |
| campaign | TEXT | Campaign | The Campaign Name | |
| campaign_end_date | DATE | Campaign End Date | End date of the campaign. | |
| campaign_standard_pacing | BOOLEAN | Campaign Standard Pacing | Whether standard (true) or accelerated (false) delivery activated. Only available when budget_optimization is set to CAMPAIGN. | |
| campaign_start_date | DATE | Campaign Start Date | Start date of the campaign. | |
| campaign_status | TEXT | Campaign Status | The campaign status. | |
| card_engagements | NUMERIC | Card Engagements | Total number of card engagements | |
| click_rate | PERCENT | Click Rate | Total number of clicks divided by impressions. | Cost Performance |
| clicks | NUMERIC | Clicks | Total number of clicks, including favorites and other engagements | |
| conversion_custom | NUMERIC | conversion_custom | Number of web conversions of type CUSTOM. | |
| conversion_custom_metric | NUMERIC | conversion_custom_metric | Breakdown of web conversions of type CUSTOM by metric. | |
| conversion_custom_order_quantity | NUMERIC | conversion_custom_order_quantity | Breakdown of web conversions of type CUSTOM by order_quantity. | |
| conversion_custom_order_quantity_engagement | NUMERIC | conversion_custom_order_quantity_engagement | Breakdown of web conversions of type CUSTOM by order_quantity_engagement. | |
| conversion_custom_order_quantity_view | NUMERIC | conversion_custom_order_quantity_view | Breakdown of web conversions of type CUSTOM by order_quantity_view. | |
| conversion_custom_post_engagement | NUMERIC | conversion_custom_post_engagement | Breakdown of web conversions of type CUSTOM by post_engagement. | |
| conversion_custom_post_view | NUMERIC | conversion_custom_post_view | Breakdown of web conversions of type CUSTOM by post_view. | |
| conversion_custom_sale_amount | NUMERIC | conversion_custom_sale_amount | Breakdown of web conversions of type CUSTOM by sale_amount. | |
| conversion_custom_sale_amount_engagement | NUMERIC | conversion_custom_sale_amount_engagement | Breakdown of web conversions of type CUSTOM by sale_amount_engagement. | |
| conversion_custom_sale_amount_view | NUMERIC | conversion_custom_sale_amount_view | Breakdown of web conversions of type CUSTOM by sale_amount_view. | |
| conversion_downloads | NUMERIC | conversion_downloads | Number of web conversions of type DOWNLOAD. | |
| conversion_downloads_metric | NUMERIC | conversion_downloads_metric | Breakdown of web conversions of type DOWNLOAD by metric. | |
| conversion_downloads_order_quantity | NUMERIC | conversion_downloads_order_quantity | Breakdown of web conversions of type DOWNLOAD by order_quantity. | |
| conversion_downloads_order_quantity_engagement | NUMERIC | conversion_downloads_order_quantity_engagement | Breakdown of web conversions of type DOWNLOAD by order_quantity_engagement. | |
| conversion_downloads_order_quantity_view | NUMERIC | conversion_downloads_order_quantity_view | Breakdown of web conversions of type DOWNLOAD by order_quantity_view. | |
| conversion_downloads_post_engagement | NUMERIC | conversion_downloads_post_engagement | Breakdown of web conversions of type DOWNLOAD by post_engagement. | |
| conversion_downloads_post_view | NUMERIC | conversion_downloads_post_view | Breakdown of web conversions of type DOWNLOAD by post_view. | |
| conversion_downloads_sale_amount | NUMERIC | conversion_downloads_sale_amount | Breakdown of web conversions of type DOWNLOAD by sale_amount. | |
| conversion_downloads_sale_amount_engagement | NUMERIC | conversion_downloads_sale_amount_engagement | Breakdown of web conversions of type DOWNLOAD by sale_amount_engagement. | |
| conversion_downloads_sale_amount_view | NUMERIC | conversion_downloads_sale_amount_view | Breakdown of web conversions of type DOWNLOAD by sale_amount_view. | |
| conversion_purchases | NUMERIC | conversion_purchases | Number of web conversions of type PURCHASE. | |
| conversion_purchases_assisted | NUMERIC | conversion_purchases_assisted | Breakdown of web conversions of type PURCHASE by assisted. | |
| conversion_purchases_metric | NUMERIC | conversion_purchases_metric | Breakdown of web conversions of type PURCHASE by metric. | |
| conversion_purchases_order_quantity | NUMERIC | conversion_purchases_order_quantity | Breakdown of web conversions of type PURCHASE by order_quantity. | |
| conversion_purchases_order_quantity_engagement | NUMERIC | conversion_purchases_order_quantity_engagement | Breakdown of web conversions of type PURCHASE by order_quantity_engagement. | |
| conversion_purchases_order_quantity_view | NUMERIC | conversion_purchases_order_quantity_view | Breakdown of web conversions of type PURCHASE by order_quantity_view. | |
| conversion_purchases_post_engagement | NUMERIC | conversion_purchases_post_engagement | Breakdown of web conversions of type PURCHASE by post_engagement. | |
| conversion_purchases_post_view | NUMERIC | conversion_purchases_post_view | Breakdown of web conversions of type PURCHASE by post_view. | |
| conversion_purchases_sale_amount | NUMERIC | conversion_purchases_sale_amount | Breakdown of web conversions of type PURCHASE by sale_amount. | |
| conversion_purchases_sale_amount_engagement | NUMERIC | conversion_purchases_sale_amount_engagement | Breakdown of web conversions of type PURCHASE by sale_amount_engagement. | |
| conversion_purchases_sale_amount_view | NUMERIC | conversion_purchases_sale_amount_view | Breakdown of web conversions of type PURCHASE by sale_amount_view. | |
| conversion_sign_ups | NUMERIC | conversion_sign_ups | Number of web conversions of type SIGN_UP. | |
| conversion_sign_ups_metric | NUMERIC | conversion_sign_ups_metric | Breakdown of web conversions of type SIGN_UP by metric. | |
| conversion_sign_ups_order_quantity | NUMERIC | conversion_sign_ups_order_quantity | Breakdown of web conversions of type SIGN_UP by order_quantity. | |
| conversion_sign_ups_order_quantity_engagement | NUMERIC | conversion_sign_ups_order_quantity_engagement | Breakdown of web conversions of type SIGN_UP by order_quantity_engagement. | |
| conversion_sign_ups_order_quantity_view | NUMERIC | conversion_sign_ups_order_quantity_view | Breakdown of web conversions of type SIGN_UP by order_quantity_view. | |
| conversion_sign_ups_post_engagement | NUMERIC | conversion_sign_ups_post_engagement | Breakdown of web conversions of type SIGN_UP by post_engagement. | |
| conversion_sign_ups_post_view | NUMERIC | conversion_sign_ups_post_view | Breakdown of web conversions of type SIGN_UP by post_view. | |
| conversion_sign_ups_sale_amount | NUMERIC | conversion_sign_ups_sale_amount | Breakdown of web conversions of type SIGN_UP by sale_amount. | |
| conversion_sign_ups_sale_amount_engagement | NUMERIC | conversion_sign_ups_sale_amount_engagement | Breakdown of web conversions of type SIGN_UP by sale_amount_engagement. | |
| conversion_sign_ups_sale_amount_view | NUMERIC | conversion_sign_ups_sale_amount_view | Breakdown of web conversions of type SIGN_UP by sale_amount_view. | |
| conversion_site_visits | NUMERIC | conversion_site_visits | Number of web conversions of type SITE_VISIT. | |
| conversion_site_visits_metric | NUMERIC | conversion_site_visits_metric | Breakdown of web conversions of type SITE_VISIT by metric. | |
| conversion_site_visits_order_quantity | NUMERIC | conversion_site_visits_order_quantity | Breakdown of web conversions of type SITE_VISIT by order_quantity. | |
| conversion_site_visits_order_quantity_engagement | NUMERIC | conversion_site_visits_order_quantity_engagement | Breakdown of web conversions of type SITE_VISIT by order_quantity_engagement. | |
| conversion_site_visits_order_quantity_view | NUMERIC | conversion_site_visits_order_quantity_view | Breakdown of web conversions of type SITE_VISIT by order_quantity_view. | |
| conversion_site_visits_post_engagement | NUMERIC | conversion_site_visits_post_engagement | Breakdown of web conversions of type SITE_VISIT by post_engagement. | |
| conversion_site_visits_post_view | NUMERIC | conversion_site_visits_post_view | Breakdown of web conversions of type SITE_VISIT by post_view. | |
| conversion_site_visits_sale_amount | NUMERIC | conversion_site_visits_sale_amount | Breakdown of web conversions of type SITE_VISIT by sale_amount. | |
| conversion_site_visits_sale_amount_engagement | NUMERIC | conversion_site_visits_sale_amount_engagement | Breakdown of web conversions of type SITE_VISIT by sale_amount_engagement. | |
| conversion_site_visits_sale_amount_view | NUMERIC | conversion_site_visits_sale_amount_view | Breakdown of web conversions of type SITE_VISIT by sale_amount_view. | |
| cost_per_view | NUMERIC | Cost Per View | Total spend divided by the number of video views. | Cost Performance |
| cpac | NUMERIC | CPAC | Total spend divided by the number of app clicks. | Cost Performance |
| cpc | NUMERIC | CPC | The average cost for each click (all). | Cost Performance |
| cpe | NUMERIC | CPE | Total spend divided by the number of engagements. | Cost Performance |
| cpf | NUMERIC | CPF | Total spend divided by the number of followers. | Cost Performance |
| cpm | NUMERIC | CPM | The average cost for 1,000 impressions. | Cost Performance |
| currency | TEXT | Currency | Campaign currency | |
| daily_budget | NUMERIC | Daily Budget Amount | The daily budget amount to be allocated to the campaign. | |
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| date | DATE | Date | The Date | |
| day_of_month | TEXT | Day of month | Day of the month | |
| engagements | NUMERIC | Engagements | Total number of engagements | |
| follow_rate | NUMERIC | Follow Rate | Total number of followers divided by the number of impressions. | Cost Performance |
| follows | NUMERIC | Follows | Total number of follows | |
| funding_instrument_able_to_fund | BOOLEAN | Funding Instrument Able To Fund | Whether this funding instrument is able to fund the campaign. | |
| funding_instrument_credit_limit | NUMERIC | Funding Instrument Credit Limit | The total credit available against this funding instrument.; NOTE: Only valid for CREDIT_CARD or CREDIT_LINE type funding instruments.; | |
| funding_instrument_description | TEXT | Funding Instrument Description | The description of funding instrument. | |
| funding_instrument_funded_amount | NUMERIC | Funding Instrument Funded Amount | The total budget amount allocated to this funding instrument.; NOTE: Only valid for INSERTION_ORDER type funding instruments; | |
| funding_instrument_remaining_budget | NUMERIC | Funding Instrument Remaining Budget Amount | The remaining budget amount for this funding instrument.; NOTE: Only valid for CREDIT_LINE and AGENCY_CREDIT_LINE type funding instruments.; | |
| funding_instrument_type | TEXT | Funding Instrument Type | The type of funding instrument. | |
| impressions | NUMERIC | Impressions | Total number of impressions | |
| likes | NUMERIC | Likes | Total number of likes | |
| media_engagements | NUMERIC | Media Engagements | Total number of clicks of media across Videos, Vines, GIFs, and Images. | |
| media_view_rate | NUMERIC | Media View Rate | Total number of media views divided by the number of impressions. | Cost Performance |
| media_views | NUMERIC | Media Views | Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images. | |
| mobile_conversion_achievements_unlocked_assisted | NUMERIC | mobile_conversion_achievements_unlocked_assisted | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by assisted. | |
| mobile_conversion_achievements_unlocked_order_quantity | NUMERIC | mobile_conversion_achievements_unlocked_order_quantity | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by order_quantity. | |
| mobile_conversion_achievements_unlocked_post_engagement | NUMERIC | mobile_conversion_achievements_unlocked_post_engagement | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_engagement. | |
| mobile_conversion_achievements_unlocked_post_view | NUMERIC | mobile_conversion_achievements_unlocked_post_view | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view. | |
| mobile_conversion_achievements_unlocked_sale_amount | NUMERIC | mobile_conversion_achievements_unlocked_sale_amount | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by sale_amount. | |
| mobile_conversion_add_to_carts_assisted | NUMERIC | mobile_conversion_add_to_carts_assisted | Breakdown of mobile conversions of type ADD_TO_CART by assisted. | |
| mobile_conversion_add_to_carts_order_quantity | NUMERIC | mobile_conversion_add_to_carts_order_quantity | Breakdown of mobile conversions of type ADD_TO_CART by order_quantity. | |
| mobile_conversion_add_to_carts_post_engagement | NUMERIC | mobile_conversion_add_to_carts_post_engagement | Breakdown of mobile conversions of type ADD_TO_CART by post_engagement. | |
| mobile_conversion_add_to_carts_post_view | NUMERIC | mobile_conversion_add_to_carts_post_view | Breakdown of mobile conversions of type ADD_TO_CART by post_view. | |
| mobile_conversion_add_to_carts_sale_amount | NUMERIC | mobile_conversion_add_to_carts_sale_amount | Breakdown of mobile conversions of type ADD_TO_CART by sale_amount. | |
| mobile_conversion_add_to_wishlists_assisted | NUMERIC | mobile_conversion_add_to_wishlists_assisted | Breakdown of mobile conversions of type ADD_TO_WISHLIST by assisted. | |
| mobile_conversion_add_to_wishlists_order_quantity | NUMERIC | mobile_conversion_add_to_wishlists_order_quantity | Breakdown of mobile conversions of type ADD_TO_WISHLIST by order_quantity. | |
| mobile_conversion_add_to_wishlists_post_engagement | NUMERIC | mobile_conversion_add_to_wishlists_post_engagement | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_engagement. | |
| mobile_conversion_add_to_wishlists_post_view | NUMERIC | mobile_conversion_add_to_wishlists_post_view | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_view. | |
| mobile_conversion_add_to_wishlists_sale_amount | NUMERIC | mobile_conversion_add_to_wishlists_sale_amount | Breakdown of mobile conversions of type ADD_TO_WISHLIST by sale_amount. | |
| mobile_conversion_checkouts_initiated_assisted | NUMERIC | mobile_conversion_checkouts_initiated_assisted | Breakdown of mobile conversions of type CHECKOUT_INITIATED by assisted. | |
| mobile_conversion_checkouts_initiated_order_quantity | NUMERIC | mobile_conversion_checkouts_initiated_order_quantity | Breakdown of mobile conversions of type CHECKOUT_INITIATED by order_quantity. | |
| mobile_conversion_checkouts_initiated_post_engagement | NUMERIC | mobile_conversion_checkouts_initiated_post_engagement | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_engagement. | |
| mobile_conversion_checkouts_initiated_post_view | NUMERIC | mobile_conversion_checkouts_initiated_post_view | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view. | |
| mobile_conversion_checkouts_initiated_sale_amount | NUMERIC | mobile_conversion_checkouts_initiated_sale_amount | Breakdown of mobile conversions of type CHECKOUT_INITIATED by sale_amount. | |
| mobile_conversion_content_views_assisted | NUMERIC | mobile_conversion_content_views_assisted | Breakdown of mobile conversions of type CONTENT_VIEW by assisted. | |
| mobile_conversion_content_views_order_quantity | NUMERIC | mobile_conversion_content_views_order_quantity | Breakdown of mobile conversions of type CONTENT_VIEW by order_quantity. | |
| mobile_conversion_content_views_post_engagement | NUMERIC | mobile_conversion_content_views_post_engagement | Breakdown of mobile conversions of type CONTENT_VIEW by post_engagement. | |
| mobile_conversion_content_views_post_view | NUMERIC | mobile_conversion_content_views_post_view | Breakdown of mobile conversions of type CONTENT_VIEW by post_view. | |
| mobile_conversion_content_views_sale_amount | NUMERIC | mobile_conversion_content_views_sale_amount | Breakdown of mobile conversions of type CONTENT_VIEW by sale_amount. | |
| mobile_conversion_downloads_order_quantity | NUMERIC | mobile_conversion_downloads_order_quantity | Breakdown of mobile conversions of type DOWNLOAD by order_quantity. | |
| mobile_conversion_downloads_post_engagement | NUMERIC | mobile_conversion_downloads_post_engagement | Breakdown of mobile conversions of type DOWNLOAD by post_engagement. | |
| mobile_conversion_downloads_post_view | NUMERIC | mobile_conversion_downloads_post_view | Breakdown of mobile conversions of type DOWNLOAD by post_view. | |
| mobile_conversion_downloads_sale_amount | NUMERIC | mobile_conversion_downloads_sale_amount | Breakdown of mobile conversions of type DOWNLOAD by sale_amount. | |
| mobile_conversion_installs_assisted | NUMERIC | mobile_conversion_installs_assisted | Breakdown of mobile conversions of type INSTALL by assisted. | |
| mobile_conversion_installs_order_quantity | NUMERIC | mobile_conversion_installs_order_quantity | Breakdown of mobile conversions of type INSTALL by order_quantity. | |
| mobile_conversion_installs_post_engagement | NUMERIC | mobile_conversion_installs_post_engagement | Breakdown of mobile conversions of type INSTALL by post_engagement. | |
| mobile_conversion_installs_post_view | NUMERIC | mobile_conversion_installs_post_view | Breakdown of mobile conversions of type INSTALL by post_view. | |
| mobile_conversion_installs_sale_amount | NUMERIC | mobile_conversion_installs_sale_amount | Breakdown of mobile conversions of type INSTALL by sale_amount. | |
| mobile_conversion_installs_skan_post_engagement | NUMERIC | mobile_conversion_installs_skan_post_engagement | Breakdown of mobile conversions of type INSTALL (skan) by post_engagement. | |
| mobile_conversion_installs_skan_post_view | NUMERIC | mobile_conversion_installs_skan_post_view | Breakdown of mobile conversions of type INSTALL (skan) by post_view. | |
| mobile_conversion_invites_assisted | NUMERIC | mobile_conversion_invites_assisted | Breakdown of mobile conversions of type INVITE by assisted. | |
| mobile_conversion_invites_order_quantity | NUMERIC | mobile_conversion_invites_order_quantity | Breakdown of mobile conversions of type INVITE by order_quantity. | |
| mobile_conversion_invites_post_engagement | NUMERIC | mobile_conversion_invites_post_engagement | Breakdown of mobile conversions of type INVITE by post_engagement. | |
| mobile_conversion_invites_post_view | NUMERIC | mobile_conversion_invites_post_view | Breakdown of mobile conversions of type INVITE by post_view. | |
| mobile_conversion_invites_sale_amount | NUMERIC | mobile_conversion_invites_sale_amount | Breakdown of mobile conversions of type INVITE by sale_amount. | |
| mobile_conversion_key_page_views_post_engagement | NUMERIC | mobile_conversion_key_page_views_post_engagement | Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_engagement. | |
| mobile_conversion_key_page_views_post_view | NUMERIC | mobile_conversion_key_page_views_post_view | Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_view. | |
| mobile_conversion_levels_achieved_assisted | NUMERIC | mobile_conversion_levels_achieved_assisted | Breakdown of mobile conversions of type LEVEL_ACHIEVED by assisted. | |
| mobile_conversion_levels_achieved_order_quantity | NUMERIC | mobile_conversion_levels_achieved_order_quantity | Breakdown of mobile conversions of type LEVEL_ACHIEVED by order_quantity. | |
| mobile_conversion_levels_achieved_post_engagement | NUMERIC | mobile_conversion_levels_achieved_post_engagement | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_engagement. | |
| mobile_conversion_levels_achieved_post_view | NUMERIC | mobile_conversion_levels_achieved_post_view | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_view. | |
| mobile_conversion_levels_achieved_sale_amount | NUMERIC | mobile_conversion_levels_achieved_sale_amount | Breakdown of mobile conversions of type LEVEL_ACHIEVED by sale_amount. | |
| mobile_conversion_logins_assisted | NUMERIC | mobile_conversion_logins_assisted | Breakdown of mobile conversions of type LOGIN by assisted. | |
| mobile_conversion_logins_order_quantity | NUMERIC | mobile_conversion_logins_order_quantity | Breakdown of mobile conversions of type LOGIN by order_quantity. | |
| mobile_conversion_logins_post_engagement | NUMERIC | mobile_conversion_logins_post_engagement | Breakdown of mobile conversions of type LOGIN by post_engagement. | |
| mobile_conversion_logins_post_view | NUMERIC | mobile_conversion_logins_post_view | Breakdown of mobile conversions of type LOGIN by post_view. | |
| mobile_conversion_logins_sale_amount | NUMERIC | mobile_conversion_logins_sale_amount | Breakdown of mobile conversions of type LOGIN by sale_amount. | |
| mobile_conversion_payment_info_additions_assisted | NUMERIC | mobile_conversion_payment_info_additions_assisted | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by assisted. | |
| mobile_conversion_payment_info_additions_order_quantity | NUMERIC | mobile_conversion_payment_info_additions_order_quantity | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by order_quantity. | |
| mobile_conversion_payment_info_additions_post_engagement | NUMERIC | mobile_conversion_payment_info_additions_post_engagement | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_engagement. | |
| mobile_conversion_payment_info_additions_post_view | NUMERIC | mobile_conversion_payment_info_additions_post_view | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view. | |
| mobile_conversion_payment_info_additions_sale_amount | NUMERIC | mobile_conversion_payment_info_additions_sale_amount | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by sale_amount. | |
| mobile_conversion_purchases_assisted | NUMERIC | mobile_conversion_purchases_assisted | Breakdown of mobile conversions of type PURCHASE by assisted. | |
| mobile_conversion_purchases_order_quantity | NUMERIC | mobile_conversion_purchases_order_quantity | Breakdown of mobile conversions of type PURCHASE by order_quantity. | |
| mobile_conversion_purchases_post_engagement | NUMERIC | mobile_conversion_purchases_post_engagement | Breakdown of mobile conversions of type PURCHASE by post_engagement. | |
| mobile_conversion_purchases_post_view | NUMERIC | mobile_conversion_purchases_post_view | Breakdown of mobile conversions of type PURCHASE by post_view. | |
| mobile_conversion_purchases_sale_amount | NUMERIC | mobile_conversion_purchases_sale_amount | Breakdown of mobile conversions of type PURCHASE by sale_amount. | |
| mobile_conversion_purchases_skan_post_engagement | NUMERIC | mobile_conversion_purchases_skan_post_engagement | Breakdown of mobile conversions of type PURCHASE by post_engagement. | |
| mobile_conversion_purchases_skan_post_view | NUMERIC | mobile_conversion_purchases_skan_post_view | Breakdown of mobile conversions of type PURCHASE by post_view. | |
| mobile_conversion_rates_assisted | NUMERIC | mobile_conversion_rates_assisted | Breakdown of mobile conversions of type RATE by assisted. | |
| mobile_conversion_rates_order_quantity | NUMERIC | mobile_conversion_rates_order_quantity | Breakdown of mobile conversions of type RATE by order_quantity. | |
| mobile_conversion_rates_post_engagement | NUMERIC | mobile_conversion_rates_post_engagement | Breakdown of mobile conversions of type RATE by post_engagement. | |
| mobile_conversion_rates_post_view | NUMERIC | mobile_conversion_rates_post_view | Breakdown of mobile conversions of type RATE by post_view. | |
| mobile_conversion_rates_sale_amount | NUMERIC | mobile_conversion_rates_sale_amount | Breakdown of mobile conversions of type RATE by sale_amount. | |
| mobile_conversion_re_engages_assisted | NUMERIC | mobile_conversion_re_engages_assisted | Breakdown of mobile conversions of type RE_ENGAGE by assisted. | |
| mobile_conversion_re_engages_order_quantity | NUMERIC | mobile_conversion_re_engages_order_quantity | Breakdown of mobile conversions of type RE_ENGAGE by order_quantity. | |
| mobile_conversion_re_engages_post_engagement | NUMERIC | mobile_conversion_re_engages_post_engagement | Breakdown of mobile conversions of type RE_ENGAGE by post_engagement. | |
| mobile_conversion_re_engages_post_view | NUMERIC | mobile_conversion_re_engages_post_view | Breakdown of mobile conversions of type RE_ENGAGE by post_view. | |
| mobile_conversion_re_engages_sale_amount | NUMERIC | mobile_conversion_re_engages_sale_amount | Breakdown of mobile conversions of type RE_ENGAGE by sale_amount. | |
| mobile_conversion_reservations_assisted | NUMERIC | mobile_conversion_reservations_assisted | Breakdown of mobile conversions of type RESERVATION by assisted. | |
| mobile_conversion_reservations_order_quantity | NUMERIC | mobile_conversion_reservations_order_quantity | Breakdown of mobile conversions of type RESERVATION by order_quantity. | |
| mobile_conversion_reservations_post_engagement | NUMERIC | mobile_conversion_reservations_post_engagement | Breakdown of mobile conversions of type RESERVATION by post_engagement. | |
| mobile_conversion_reservations_post_view | NUMERIC | mobile_conversion_reservations_post_view | Breakdown of mobile conversions of type RESERVATION by post_view. | |
| mobile_conversion_reservations_sale_amount | NUMERIC | mobile_conversion_reservations_sale_amount | Breakdown of mobile conversions of type RESERVATION by sale_amount. | |
| mobile_conversion_searches_assisted | NUMERIC | mobile_conversion_searches_assisted | Breakdown of mobile conversions of type SEARCH by assisted. | |
| mobile_conversion_searches_order_quantity | NUMERIC | mobile_conversion_searches_order_quantity | Breakdown of mobile conversions of type SEARCH by order_quantity. | |
| mobile_conversion_searches_post_engagement | NUMERIC | mobile_conversion_searches_post_engagement | Breakdown of mobile conversions of type SEARCH by post_engagement. | |
| mobile_conversion_searches_post_view | NUMERIC | mobile_conversion_searches_post_view | Breakdown of mobile conversions of type SEARCH by post_view. | |
| mobile_conversion_searches_sale_amount | NUMERIC | mobile_conversion_searches_sale_amount | Breakdown of mobile conversions of type SEARCH by sale_amount. | |
| mobile_conversion_shares_assisted | NUMERIC | mobile_conversion_shares_assisted | Breakdown of mobile conversions of type SHARE by assisted. | |
| mobile_conversion_shares_order_quantity | NUMERIC | mobile_conversion_shares_order_quantity | Breakdown of mobile conversions of type SHARE by order_quantity. | |
| mobile_conversion_shares_post_engagement | NUMERIC | mobile_conversion_shares_post_engagement | Breakdown of mobile conversions of type SHARE by post_engagement. | |
| mobile_conversion_shares_post_view | NUMERIC | mobile_conversion_shares_post_view | Breakdown of mobile conversions of type SHARE by post_view. | |
| mobile_conversion_shares_sale_amount | NUMERIC | mobile_conversion_shares_sale_amount | Breakdown of mobile conversions of type SHARE by sale_amount. | |
| mobile_conversion_sign_ups_assisted | NUMERIC | mobile_conversion_sign_ups_assisted | Breakdown of mobile conversions of type SIGN_UP by assisted. | |
| mobile_conversion_sign_ups_order_quantity | NUMERIC | mobile_conversion_sign_ups_order_quantity | Breakdown of mobile conversions of type SIGN_UP by order_quantity. | |
| mobile_conversion_sign_ups_post_engagement | NUMERIC | mobile_conversion_sign_ups_post_engagement | Breakdown of mobile conversions of type SIGN_UP by post_engagement. | |
| mobile_conversion_sign_ups_post_view | NUMERIC | mobile_conversion_sign_ups_post_view | Breakdown of mobile conversions of type SIGN_UP by post_view. | |
| mobile_conversion_sign_ups_sale_amount | NUMERIC | mobile_conversion_sign_ups_sale_amount | Breakdown of mobile conversions of type SIGN_UP by sale_amount. | |
| mobile_conversion_site_visits_order_quantity | NUMERIC | mobile_conversion_site_visits_order_quantity | Breakdown of mobile conversions of type SITE_VISIT by order_quantity. | |
| mobile_conversion_site_visits_post_engagement | NUMERIC | mobile_conversion_site_visits_post_engagement | Breakdown of mobile conversions of type SITE_VISIT by post_engagement. | |
| mobile_conversion_site_visits_post_view | NUMERIC | mobile_conversion_site_visits_post_view | Breakdown of mobile conversions of type SITE_VISIT by post_view. | |
| mobile_conversion_site_visits_sale_amount | NUMERIC | mobile_conversion_site_visits_sale_amount | Breakdown of mobile conversions of type SITE_VISIT by sale_amount. | |
| mobile_conversion_spent_credits_assisted | NUMERIC | mobile_conversion_spent_credits_assisted | Breakdown of mobile conversions of type SPENT_CREDIT by assisted. | |
| mobile_conversion_spent_credits_order_quantity | NUMERIC | mobile_conversion_spent_credits_order_quantity | Breakdown of mobile conversions of type SPENT_CREDIT by order_quantity. | |
| mobile_conversion_spent_credits_post_engagement | NUMERIC | mobile_conversion_spent_credits_post_engagement | Breakdown of mobile conversions of type SPENT_CREDIT by post_engagement. | |
| mobile_conversion_spent_credits_post_view | NUMERIC | mobile_conversion_spent_credits_post_view | Breakdown of mobile conversions of type SPENT_CREDIT by post_view. | |
| mobile_conversion_spent_credits_sale_amount | NUMERIC | mobile_conversion_spent_credits_sale_amount | Breakdown of mobile conversions of type SPENT_CREDIT by sale_amount. | |
| mobile_conversion_tutorials_completed_assisted | NUMERIC | mobile_conversion_tutorials_completed_assisted | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by assisted. | |
| mobile_conversion_tutorials_completed_order_quantity | NUMERIC | mobile_conversion_tutorials_completed_order_quantity | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by order_quantity. | |
| mobile_conversion_tutorials_completed_post_engagement | NUMERIC | mobile_conversion_tutorials_completed_post_engagement | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_engagement. | |
| mobile_conversion_tutorials_completed_post_view | NUMERIC | mobile_conversion_tutorials_completed_post_view | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view. | |
| mobile_conversion_tutorials_completed_sale_amount | NUMERIC | mobile_conversion_tutorials_completed_sale_amount | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by sale_amount. | |
| mobile_conversion_updates_assisted | NUMERIC | mobile_conversion_updates_assisted | Breakdown of mobile conversions of type UPDATE by assisted. | |
| mobile_conversion_updates_order_quantity | NUMERIC | mobile_conversion_updates_order_quantity | Breakdown of mobile conversions of type UPDATE by order_quantity. | |
| mobile_conversion_updates_post_engagement | NUMERIC | mobile_conversion_updates_post_engagement | Breakdown of mobile conversions of type UPDATE by post_engagement. | |
| mobile_conversion_updates_post_view | NUMERIC | mobile_conversion_updates_post_view | Breakdown of mobile conversions of type UPDATE by post_view. | |
| mobile_conversion_updates_sale_amount | NUMERIC | mobile_conversion_updates_sale_amount | Breakdown of mobile conversions of type UPDATE by sale_amount. | |
| month | TEXT | Month | Number of the month | |
| objective | TEXT | objective | objective description | |
| promoted_tweet_id | TEXT | Promoted Tweet ID | Promoted Tweet ID | |
| qualified_impressions | NUMERIC | Qualified Impressions | Total number of qualified impressions | |
| replies | NUMERIC | Replies | Total number of replies | |
| retweets | NUMERIC | Retweets | Total number of retweets | |
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| spend | NUMERIC | Spend | The total media spend (Duplicate) | |
| today | DATE | Today | Today's date | |
| total_audience_reach | NUMERIC | Total Audience Reach | The total number of people who have been reached by the campaign. | Reach |
| total_budget | NUMERIC | Total Budget Amount | The total budget amount to be allocated to the campaign. | |
| totalcost | NUMERIC | Spend | The total media spend | |
| twitter_handle | TEXT | Twitter Handle | Your Twitter handle linked to your Ad account | |
| url_clicks | NUMERIC | URL Clicks | Total clicks on the link or Website Card in an ad, including earned. | |
| video_15s_views | NUMERIC | Video 15s views | Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed | |
| video_3s100pct_views | NUMERIC | Video 3s100pct views | Total number of views where at least 3 seconds were played while 100% in view (legacy video_total_views) | |
| video_6s_views | NUMERIC | Video 6s views | Total number of views where at least 6 seconds of the video was viewed | |
| video_content_starts | NUMERIC | Video content starts | Total number of video playback starts | |
| video_cta_clicks | NUMERIC | Video cta clicks | Total clicks on the call to action | |
| video_total_views | NUMERIC | Video total views | Total number of video views | |
| video_views_100 | NUMERIC | Video views 100 | Total number of views where at least 100% of the video was viewed. | |
| video_views_25 | NUMERIC | Video views 25 | Total number of views where at least 25% of the video was viewed. | |
| video_views_50 | NUMERIC | Video views 50 | Total number of views where at least 50% of the video was viewed. | |
| video_views_75 | NUMERIC | Video views 75 | Total number of views where at least 75% of the video was viewed. | |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |