| account_id | TEXT | Account ID | Your Twitter ads account ID |
| account_name | TEXT | Account Name | Your Twitter ads account name |
| ad_name | TEXT | Ad Name | The Ad Name |
| adgroup | TEXT | Ad Group | The Ad Group Name |
| app_clicks | NUMERIC | App Clicks | Total number of app install or app open attempts |
| campaign | TEXT | Campaign | The Campaign Name |
| card_engagements | NUMERIC | Card Engagements | Total number of card engagements |
| clicks | NUMERIC | Clicks | Total number of clicks, including favorites and other engagements |
| conversion_custom | NUMERIC | conversion_custom | Number of web conversions of type CUSTOM. |
| conversion_custom_metric | NUMERIC | conversion_custom_metric | Breakdown of web conversions of type CUSTOM by metric. |
| conversion_custom_order_quantity | NUMERIC | conversion_custom_order_quantity | Breakdown of web conversions of type CUSTOM by order_quantity. |
| conversion_custom_order_quantity_engagement | NUMERIC | conversion_custom_order_quantity_engagement | Breakdown of web conversions of type CUSTOM by order_quantity_engagement. |
| conversion_custom_order_quantity_view | NUMERIC | conversion_custom_order_quantity_view | Breakdown of web conversions of type CUSTOM by order_quantity_view. |
| conversion_custom_post_engagement | NUMERIC | conversion_custom_post_engagement | Breakdown of web conversions of type CUSTOM by post_engagement. |
| conversion_custom_post_view | NUMERIC | conversion_custom_post_view | Breakdown of web conversions of type CUSTOM by post_view. |
| conversion_custom_sale_amount | NUMERIC | conversion_custom_sale_amount | Breakdown of web conversions of type CUSTOM by sale_amount. |
| conversion_custom_sale_amount_engagement | NUMERIC | conversion_custom_sale_amount_engagement | Breakdown of web conversions of type CUSTOM by sale_amount_engagement. |
| conversion_custom_sale_amount_view | NUMERIC | conversion_custom_sale_amount_view | Breakdown of web conversions of type CUSTOM by sale_amount_view. |
| conversion_downloads | NUMERIC | conversion_downloads | Number of web conversions of type DOWNLOAD. |
| conversion_downloads_metric | NUMERIC | conversion_downloads_metric | Breakdown of web conversions of type DOWNLOAD by metric. |
| conversion_downloads_order_quantity | NUMERIC | conversion_downloads_order_quantity | Breakdown of web conversions of type DOWNLOAD by order_quantity. |
| conversion_downloads_order_quantity_engagement | NUMERIC | conversion_downloads_order_quantity_engagement | Breakdown of web conversions of type DOWNLOAD by order_quantity_engagement. |
| conversion_downloads_order_quantity_view | NUMERIC | conversion_downloads_order_quantity_view | Breakdown of web conversions of type DOWNLOAD by order_quantity_view. |
| conversion_downloads_post_engagement | NUMERIC | conversion_downloads_post_engagement | Breakdown of web conversions of type DOWNLOAD by post_engagement. |
| conversion_downloads_post_view | NUMERIC | conversion_downloads_post_view | Breakdown of web conversions of type DOWNLOAD by post_view. |
| conversion_downloads_sale_amount | NUMERIC | conversion_downloads_sale_amount | Breakdown of web conversions of type DOWNLOAD by sale_amount. |
| conversion_downloads_sale_amount_engagement | NUMERIC | conversion_downloads_sale_amount_engagement | Breakdown of web conversions of type DOWNLOAD by sale_amount_engagement. |
| conversion_downloads_sale_amount_view | NUMERIC | conversion_downloads_sale_amount_view | Breakdown of web conversions of type DOWNLOAD by sale_amount_view. |
| conversion_purchases | NUMERIC | conversion_purchases | Number of web conversions of type PURCHASE. |
| conversion_purchases_assisted | NUMERIC | conversion_purchases_assisted | Breakdown of web conversions of type PURCHASE by assisted. |
| conversion_purchases_metric | NUMERIC | conversion_purchases_metric | Breakdown of web conversions of type PURCHASE by metric. |
| conversion_purchases_order_quantity | NUMERIC | conversion_purchases_order_quantity | Breakdown of web conversions of type PURCHASE by order_quantity. |
| conversion_purchases_order_quantity_engagement | NUMERIC | conversion_purchases_order_quantity_engagement | Breakdown of web conversions of type PURCHASE by order_quantity_engagement. |
| conversion_purchases_order_quantity_view | NUMERIC | conversion_purchases_order_quantity_view | Breakdown of web conversions of type PURCHASE by order_quantity_view. |
| conversion_purchases_post_engagement | NUMERIC | conversion_purchases_post_engagement | Breakdown of web conversions of type PURCHASE by post_engagement. |
| conversion_purchases_post_view | NUMERIC | conversion_purchases_post_view | Breakdown of web conversions of type PURCHASE by post_view. |
| conversion_purchases_sale_amount | NUMERIC | conversion_purchases_sale_amount | Breakdown of web conversions of type PURCHASE by sale_amount. |
| conversion_purchases_sale_amount_engagement | NUMERIC | conversion_purchases_sale_amount_engagement | Breakdown of web conversions of type PURCHASE by sale_amount_engagement. |
| conversion_purchases_sale_amount_view | NUMERIC | conversion_purchases_sale_amount_view | Breakdown of web conversions of type PURCHASE by sale_amount_view. |
| conversion_sign_ups | NUMERIC | conversion_sign_ups | Number of web conversions of type SIGN_UP. |
| conversion_sign_ups_metric | NUMERIC | conversion_sign_ups_metric | Breakdown of web conversions of type SIGN_UP by metric. |
| conversion_sign_ups_order_quantity | NUMERIC | conversion_sign_ups_order_quantity | Breakdown of web conversions of type SIGN_UP by order_quantity. |
| conversion_sign_ups_order_quantity_engagement | NUMERIC | conversion_sign_ups_order_quantity_engagement | Breakdown of web conversions of type SIGN_UP by order_quantity_engagement. |
| conversion_sign_ups_order_quantity_view | NUMERIC | conversion_sign_ups_order_quantity_view | Breakdown of web conversions of type SIGN_UP by order_quantity_view. |
| conversion_sign_ups_post_engagement | NUMERIC | conversion_sign_ups_post_engagement | Breakdown of web conversions of type SIGN_UP by post_engagement. |
| conversion_sign_ups_post_view | NUMERIC | conversion_sign_ups_post_view | Breakdown of web conversions of type SIGN_UP by post_view. |
| conversion_sign_ups_sale_amount | NUMERIC | conversion_sign_ups_sale_amount | Breakdown of web conversions of type SIGN_UP by sale_amount. |
| conversion_sign_ups_sale_amount_engagement | NUMERIC | conversion_sign_ups_sale_amount_engagement | Breakdown of web conversions of type SIGN_UP by sale_amount_engagement. |
| conversion_sign_ups_sale_amount_view | NUMERIC | conversion_sign_ups_sale_amount_view | Breakdown of web conversions of type SIGN_UP by sale_amount_view. |
| conversion_site_visits | NUMERIC | conversion_site_visits | Number of web conversions of type SITE_VISIT. |
| conversion_site_visits_metric | NUMERIC | conversion_site_visits_metric | Breakdown of web conversions of type SITE_VISIT by metric. |
| conversion_site_visits_order_quantity | NUMERIC | conversion_site_visits_order_quantity | Breakdown of web conversions of type SITE_VISIT by order_quantity. |
| conversion_site_visits_order_quantity_engagement | NUMERIC | conversion_site_visits_order_quantity_engagement | Breakdown of web conversions of type SITE_VISIT by order_quantity_engagement. |
| conversion_site_visits_order_quantity_view | NUMERIC | conversion_site_visits_order_quantity_view | Breakdown of web conversions of type SITE_VISIT by order_quantity_view. |
| conversion_site_visits_post_engagement | NUMERIC | conversion_site_visits_post_engagement | Breakdown of web conversions of type SITE_VISIT by post_engagement. |
| conversion_site_visits_post_view | NUMERIC | conversion_site_visits_post_view | Breakdown of web conversions of type SITE_VISIT by post_view. |
| conversion_site_visits_sale_amount | NUMERIC | conversion_site_visits_sale_amount | Breakdown of web conversions of type SITE_VISIT by sale_amount. |
| conversion_site_visits_sale_amount_engagement | NUMERIC | conversion_site_visits_sale_amount_engagement | Breakdown of web conversions of type SITE_VISIT by sale_amount_engagement. |
| conversion_site_visits_sale_amount_view | NUMERIC | conversion_site_visits_sale_amount_view | Breakdown of web conversions of type SITE_VISIT by sale_amount_view. |
| currency | TEXT | Currency | Campaign currency |
| date | DATE | Date | The Date |
| engagements | NUMERIC | Engagements | Total number of engagements |
| follows | NUMERIC | Follows | Total number of follows |
| impressions | NUMERIC | Impressions | Total number of impressions |
| likes | NUMERIC | Likes | Total number of likes |
| media_engagements | NUMERIC | Media Engagements | Total number of clicks of media across Videos, Vines, GIFs, and Images. |
| media_views | NUMERIC | Media Views | Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images. |
| mobile_conversion_achievements_unlocked_assisted | NUMERIC | mobile_conversion_achievements_unlocked_assisted | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by assisted. |
| mobile_conversion_achievements_unlocked_order_quantity | NUMERIC | mobile_conversion_achievements_unlocked_order_quantity | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by order_quantity. |
| mobile_conversion_achievements_unlocked_post_engagement | NUMERIC | mobile_conversion_achievements_unlocked_post_engagement | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_engagement. |
| mobile_conversion_achievements_unlocked_post_view | NUMERIC | mobile_conversion_achievements_unlocked_post_view | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post_view. |
| mobile_conversion_achievements_unlocked_sale_amount | NUMERIC | mobile_conversion_achievements_unlocked_sale_amount | Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by sale_amount. |
| mobile_conversion_add_to_carts_assisted | NUMERIC | mobile_conversion_add_to_carts_assisted | Breakdown of mobile conversions of type ADD_TO_CART by assisted. |
| mobile_conversion_add_to_carts_order_quantity | NUMERIC | mobile_conversion_add_to_carts_order_quantity | Breakdown of mobile conversions of type ADD_TO_CART by order_quantity. |
| mobile_conversion_add_to_carts_post_engagement | NUMERIC | mobile_conversion_add_to_carts_post_engagement | Breakdown of mobile conversions of type ADD_TO_CART by post_engagement. |
| mobile_conversion_add_to_carts_post_view | NUMERIC | mobile_conversion_add_to_carts_post_view | Breakdown of mobile conversions of type ADD_TO_CART by post_view. |
| mobile_conversion_add_to_carts_sale_amount | NUMERIC | mobile_conversion_add_to_carts_sale_amount | Breakdown of mobile conversions of type ADD_TO_CART by sale_amount. |
| mobile_conversion_add_to_wishlists_assisted | NUMERIC | mobile_conversion_add_to_wishlists_assisted | Breakdown of mobile conversions of type ADD_TO_WISHLIST by assisted. |
| mobile_conversion_add_to_wishlists_order_quantity | NUMERIC | mobile_conversion_add_to_wishlists_order_quantity | Breakdown of mobile conversions of type ADD_TO_WISHLIST by order_quantity. |
| mobile_conversion_add_to_wishlists_post_engagement | NUMERIC | mobile_conversion_add_to_wishlists_post_engagement | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_engagement. |
| mobile_conversion_add_to_wishlists_post_view | NUMERIC | mobile_conversion_add_to_wishlists_post_view | Breakdown of mobile conversions of type ADD_TO_WISHLIST by post_view. |
| mobile_conversion_add_to_wishlists_sale_amount | NUMERIC | mobile_conversion_add_to_wishlists_sale_amount | Breakdown of mobile conversions of type ADD_TO_WISHLIST by sale_amount. |
| mobile_conversion_checkouts_initiated_assisted | NUMERIC | mobile_conversion_checkouts_initiated_assisted | Breakdown of mobile conversions of type CHECKOUT_INITIATED by assisted. |
| mobile_conversion_checkouts_initiated_order_quantity | NUMERIC | mobile_conversion_checkouts_initiated_order_quantity | Breakdown of mobile conversions of type CHECKOUT_INITIATED by order_quantity. |
| mobile_conversion_checkouts_initiated_post_engagement | NUMERIC | mobile_conversion_checkouts_initiated_post_engagement | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_engagement. |
| mobile_conversion_checkouts_initiated_post_view | NUMERIC | mobile_conversion_checkouts_initiated_post_view | Breakdown of mobile conversions of type CHECKOUT_INITIATED by post_view. |
| mobile_conversion_checkouts_initiated_sale_amount | NUMERIC | mobile_conversion_checkouts_initiated_sale_amount | Breakdown of mobile conversions of type CHECKOUT_INITIATED by sale_amount. |
| mobile_conversion_content_views_assisted | NUMERIC | mobile_conversion_content_views_assisted | Breakdown of mobile conversions of type CONTENT_VIEW by assisted. |
| mobile_conversion_content_views_order_quantity | NUMERIC | mobile_conversion_content_views_order_quantity | Breakdown of mobile conversions of type CONTENT_VIEW by order_quantity. |
| mobile_conversion_content_views_post_engagement | NUMERIC | mobile_conversion_content_views_post_engagement | Breakdown of mobile conversions of type CONTENT_VIEW by post_engagement. |
| mobile_conversion_content_views_post_view | NUMERIC | mobile_conversion_content_views_post_view | Breakdown of mobile conversions of type CONTENT_VIEW by post_view. |
| mobile_conversion_content_views_sale_amount | NUMERIC | mobile_conversion_content_views_sale_amount | Breakdown of mobile conversions of type CONTENT_VIEW by sale_amount. |
| mobile_conversion_downloads_order_quantity | NUMERIC | mobile_conversion_downloads_order_quantity | Breakdown of mobile conversions of type DOWNLOAD by order_quantity. |
| mobile_conversion_downloads_post_engagement | NUMERIC | mobile_conversion_downloads_post_engagement | Breakdown of mobile conversions of type DOWNLOAD by post_engagement. |
| mobile_conversion_downloads_post_view | NUMERIC | mobile_conversion_downloads_post_view | Breakdown of mobile conversions of type DOWNLOAD by post_view. |
| mobile_conversion_downloads_sale_amount | NUMERIC | mobile_conversion_downloads_sale_amount | Breakdown of mobile conversions of type DOWNLOAD by sale_amount. |
| mobile_conversion_installs_assisted | NUMERIC | mobile_conversion_installs_assisted | Breakdown of mobile conversions of type INSTALL by assisted. |
| mobile_conversion_installs_order_quantity | NUMERIC | mobile_conversion_installs_order_quantity | Breakdown of mobile conversions of type INSTALL by order_quantity. |
| mobile_conversion_installs_post_engagement | NUMERIC | mobile_conversion_installs_post_engagement | Breakdown of mobile conversions of type INSTALL by post_engagement. |
| mobile_conversion_installs_post_view | NUMERIC | mobile_conversion_installs_post_view | Breakdown of mobile conversions of type INSTALL by post_view. |
| mobile_conversion_installs_sale_amount | NUMERIC | mobile_conversion_installs_sale_amount | Breakdown of mobile conversions of type INSTALL by sale_amount. |
| mobile_conversion_installs_skan_post_engagement | NUMERIC | mobile_conversion_installs_skan_post_engagement | Breakdown of mobile conversions of type INSTALL (skan) by post_engagement. |
| mobile_conversion_installs_skan_post_view | NUMERIC | mobile_conversion_installs_skan_post_view | Breakdown of mobile conversions of type INSTALL (skan) by post_view. |
| mobile_conversion_invites_assisted | NUMERIC | mobile_conversion_invites_assisted | Breakdown of mobile conversions of type INVITE by assisted. |
| mobile_conversion_invites_order_quantity | NUMERIC | mobile_conversion_invites_order_quantity | Breakdown of mobile conversions of type INVITE by order_quantity. |
| mobile_conversion_invites_post_engagement | NUMERIC | mobile_conversion_invites_post_engagement | Breakdown of mobile conversions of type INVITE by post_engagement. |
| mobile_conversion_invites_post_view | NUMERIC | mobile_conversion_invites_post_view | Breakdown of mobile conversions of type INVITE by post_view. |
| mobile_conversion_invites_sale_amount | NUMERIC | mobile_conversion_invites_sale_amount | Breakdown of mobile conversions of type INVITE by sale_amount. |
| mobile_conversion_key_page_views_post_engagement | NUMERIC | mobile_conversion_key_page_views_post_engagement | Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_engagement. |
| mobile_conversion_key_page_views_post_view | NUMERIC | mobile_conversion_key_page_views_post_view | Breakdown of mobile conversions of type KEY_PAGE_VIEW by post_view. |
| mobile_conversion_levels_achieved_assisted | NUMERIC | mobile_conversion_levels_achieved_assisted | Breakdown of mobile conversions of type LEVEL_ACHIEVED by assisted. |
| mobile_conversion_levels_achieved_order_quantity | NUMERIC | mobile_conversion_levels_achieved_order_quantity | Breakdown of mobile conversions of type LEVEL_ACHIEVED by order_quantity. |
| mobile_conversion_levels_achieved_post_engagement | NUMERIC | mobile_conversion_levels_achieved_post_engagement | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_engagement. |
| mobile_conversion_levels_achieved_post_view | NUMERIC | mobile_conversion_levels_achieved_post_view | Breakdown of mobile conversions of type LEVEL_ACHIEVED by post_view. |
| mobile_conversion_levels_achieved_sale_amount | NUMERIC | mobile_conversion_levels_achieved_sale_amount | Breakdown of mobile conversions of type LEVEL_ACHIEVED by sale_amount. |
| mobile_conversion_logins_assisted | NUMERIC | mobile_conversion_logins_assisted | Breakdown of mobile conversions of type LOGIN by assisted. |
| mobile_conversion_logins_order_quantity | NUMERIC | mobile_conversion_logins_order_quantity | Breakdown of mobile conversions of type LOGIN by order_quantity. |
| mobile_conversion_logins_post_engagement | NUMERIC | mobile_conversion_logins_post_engagement | Breakdown of mobile conversions of type LOGIN by post_engagement. |
| mobile_conversion_logins_post_view | NUMERIC | mobile_conversion_logins_post_view | Breakdown of mobile conversions of type LOGIN by post_view. |
| mobile_conversion_logins_sale_amount | NUMERIC | mobile_conversion_logins_sale_amount | Breakdown of mobile conversions of type LOGIN by sale_amount. |
| mobile_conversion_payment_info_additions_assisted | NUMERIC | mobile_conversion_payment_info_additions_assisted | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by assisted. |
| mobile_conversion_payment_info_additions_order_quantity | NUMERIC | mobile_conversion_payment_info_additions_order_quantity | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by order_quantity. |
| mobile_conversion_payment_info_additions_post_engagement | NUMERIC | mobile_conversion_payment_info_additions_post_engagement | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_engagement. |
| mobile_conversion_payment_info_additions_post_view | NUMERIC | mobile_conversion_payment_info_additions_post_view | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post_view. |
| mobile_conversion_payment_info_additions_sale_amount | NUMERIC | mobile_conversion_payment_info_additions_sale_amount | Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by sale_amount. |
| mobile_conversion_purchases_assisted | NUMERIC | mobile_conversion_purchases_assisted | Breakdown of mobile conversions of type PURCHASE by assisted. |
| mobile_conversion_purchases_order_quantity | NUMERIC | mobile_conversion_purchases_order_quantity | Breakdown of mobile conversions of type PURCHASE by order_quantity. |
| mobile_conversion_purchases_post_engagement | NUMERIC | mobile_conversion_purchases_post_engagement | Breakdown of mobile conversions of type PURCHASE by post_engagement. |
| mobile_conversion_purchases_post_view | NUMERIC | mobile_conversion_purchases_post_view | Breakdown of mobile conversions of type PURCHASE by post_view. |
| mobile_conversion_purchases_sale_amount | NUMERIC | mobile_conversion_purchases_sale_amount | Breakdown of mobile conversions of type PURCHASE by sale_amount. |
| mobile_conversion_purchases_skan_post_engagement | NUMERIC | mobile_conversion_purchases_skan_post_engagement | Breakdown of mobile conversions of type PURCHASE by post_engagement. |
| mobile_conversion_purchases_skan_post_view | NUMERIC | mobile_conversion_purchases_skan_post_view | Breakdown of mobile conversions of type PURCHASE by post_view. |
| mobile_conversion_rates_assisted | NUMERIC | mobile_conversion_rates_assisted | Breakdown of mobile conversions of type RATE by assisted. |
| mobile_conversion_rates_order_quantity | NUMERIC | mobile_conversion_rates_order_quantity | Breakdown of mobile conversions of type RATE by order_quantity. |
| mobile_conversion_rates_post_engagement | NUMERIC | mobile_conversion_rates_post_engagement | Breakdown of mobile conversions of type RATE by post_engagement. |
| mobile_conversion_rates_post_view | NUMERIC | mobile_conversion_rates_post_view | Breakdown of mobile conversions of type RATE by post_view. |
| mobile_conversion_rates_sale_amount | NUMERIC | mobile_conversion_rates_sale_amount | Breakdown of mobile conversions of type RATE by sale_amount. |
| mobile_conversion_re_engages_assisted | NUMERIC | mobile_conversion_re_engages_assisted | Breakdown of mobile conversions of type RE_ENGAGE by assisted. |
| mobile_conversion_re_engages_order_quantity | NUMERIC | mobile_conversion_re_engages_order_quantity | Breakdown of mobile conversions of type RE_ENGAGE by order_quantity. |
| mobile_conversion_re_engages_post_engagement | NUMERIC | mobile_conversion_re_engages_post_engagement | Breakdown of mobile conversions of type RE_ENGAGE by post_engagement. |
| mobile_conversion_re_engages_post_view | NUMERIC | mobile_conversion_re_engages_post_view | Breakdown of mobile conversions of type RE_ENGAGE by post_view. |
| mobile_conversion_re_engages_sale_amount | NUMERIC | mobile_conversion_re_engages_sale_amount | Breakdown of mobile conversions of type RE_ENGAGE by sale_amount. |
| mobile_conversion_reservations_assisted | NUMERIC | mobile_conversion_reservations_assisted | Breakdown of mobile conversions of type RESERVATION by assisted. |
| mobile_conversion_reservations_order_quantity | NUMERIC | mobile_conversion_reservations_order_quantity | Breakdown of mobile conversions of type RESERVATION by order_quantity. |
| mobile_conversion_reservations_post_engagement | NUMERIC | mobile_conversion_reservations_post_engagement | Breakdown of mobile conversions of type RESERVATION by post_engagement. |
| mobile_conversion_reservations_post_view | NUMERIC | mobile_conversion_reservations_post_view | Breakdown of mobile conversions of type RESERVATION by post_view. |
| mobile_conversion_reservations_sale_amount | NUMERIC | mobile_conversion_reservations_sale_amount | Breakdown of mobile conversions of type RESERVATION by sale_amount. |
| mobile_conversion_searches_assisted | NUMERIC | mobile_conversion_searches_assisted | Breakdown of mobile conversions of type SEARCH by assisted. |
| mobile_conversion_searches_order_quantity | NUMERIC | mobile_conversion_searches_order_quantity | Breakdown of mobile conversions of type SEARCH by order_quantity. |
| mobile_conversion_searches_post_engagement | NUMERIC | mobile_conversion_searches_post_engagement | Breakdown of mobile conversions of type SEARCH by post_engagement. |
| mobile_conversion_searches_post_view | NUMERIC | mobile_conversion_searches_post_view | Breakdown of mobile conversions of type SEARCH by post_view. |
| mobile_conversion_searches_sale_amount | NUMERIC | mobile_conversion_searches_sale_amount | Breakdown of mobile conversions of type SEARCH by sale_amount. |
| mobile_conversion_shares_assisted | NUMERIC | mobile_conversion_shares_assisted | Breakdown of mobile conversions of type SHARE by assisted. |
| mobile_conversion_shares_order_quantity | NUMERIC | mobile_conversion_shares_order_quantity | Breakdown of mobile conversions of type SHARE by order_quantity. |
| mobile_conversion_shares_post_engagement | NUMERIC | mobile_conversion_shares_post_engagement | Breakdown of mobile conversions of type SHARE by post_engagement. |
| mobile_conversion_shares_post_view | NUMERIC | mobile_conversion_shares_post_view | Breakdown of mobile conversions of type SHARE by post_view. |
| mobile_conversion_shares_sale_amount | NUMERIC | mobile_conversion_shares_sale_amount | Breakdown of mobile conversions of type SHARE by sale_amount. |
| mobile_conversion_sign_ups_assisted | NUMERIC | mobile_conversion_sign_ups_assisted | Breakdown of mobile conversions of type SIGN_UP by assisted. |
| mobile_conversion_sign_ups_order_quantity | NUMERIC | mobile_conversion_sign_ups_order_quantity | Breakdown of mobile conversions of type SIGN_UP by order_quantity. |
| mobile_conversion_sign_ups_post_engagement | NUMERIC | mobile_conversion_sign_ups_post_engagement | Breakdown of mobile conversions of type SIGN_UP by post_engagement. |
| mobile_conversion_sign_ups_post_view | NUMERIC | mobile_conversion_sign_ups_post_view | Breakdown of mobile conversions of type SIGN_UP by post_view. |
| mobile_conversion_sign_ups_sale_amount | NUMERIC | mobile_conversion_sign_ups_sale_amount | Breakdown of mobile conversions of type SIGN_UP by sale_amount. |
| mobile_conversion_site_visits_order_quantity | NUMERIC | mobile_conversion_site_visits_order_quantity | Breakdown of mobile conversions of type SITE_VISIT by order_quantity. |
| mobile_conversion_site_visits_post_engagement | NUMERIC | mobile_conversion_site_visits_post_engagement | Breakdown of mobile conversions of type SITE_VISIT by post_engagement. |
| mobile_conversion_site_visits_post_view | NUMERIC | mobile_conversion_site_visits_post_view | Breakdown of mobile conversions of type SITE_VISIT by post_view. |
| mobile_conversion_site_visits_sale_amount | NUMERIC | mobile_conversion_site_visits_sale_amount | Breakdown of mobile conversions of type SITE_VISIT by sale_amount. |
| mobile_conversion_spent_credits_assisted | NUMERIC | mobile_conversion_spent_credits_assisted | Breakdown of mobile conversions of type SPENT_CREDIT by assisted. |
| mobile_conversion_spent_credits_order_quantity | NUMERIC | mobile_conversion_spent_credits_order_quantity | Breakdown of mobile conversions of type SPENT_CREDIT by order_quantity. |
| mobile_conversion_spent_credits_post_engagement | NUMERIC | mobile_conversion_spent_credits_post_engagement | Breakdown of mobile conversions of type SPENT_CREDIT by post_engagement. |
| mobile_conversion_spent_credits_post_view | NUMERIC | mobile_conversion_spent_credits_post_view | Breakdown of mobile conversions of type SPENT_CREDIT by post_view. |
| mobile_conversion_spent_credits_sale_amount | NUMERIC | mobile_conversion_spent_credits_sale_amount | Breakdown of mobile conversions of type SPENT_CREDIT by sale_amount. |
| mobile_conversion_tutorials_completed_assisted | NUMERIC | mobile_conversion_tutorials_completed_assisted | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by assisted. |
| mobile_conversion_tutorials_completed_order_quantity | NUMERIC | mobile_conversion_tutorials_completed_order_quantity | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by order_quantity. |
| mobile_conversion_tutorials_completed_post_engagement | NUMERIC | mobile_conversion_tutorials_completed_post_engagement | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_engagement. |
| mobile_conversion_tutorials_completed_post_view | NUMERIC | mobile_conversion_tutorials_completed_post_view | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post_view. |
| mobile_conversion_tutorials_completed_sale_amount | NUMERIC | mobile_conversion_tutorials_completed_sale_amount | Breakdown of mobile conversions of type TUTORIAL_COMPLETED by sale_amount. |
| mobile_conversion_updates_assisted | NUMERIC | mobile_conversion_updates_assisted | Breakdown of mobile conversions of type UPDATE by assisted. |
| mobile_conversion_updates_order_quantity | NUMERIC | mobile_conversion_updates_order_quantity | Breakdown of mobile conversions of type UPDATE by order_quantity. |
| mobile_conversion_updates_post_engagement | NUMERIC | mobile_conversion_updates_post_engagement | Breakdown of mobile conversions of type UPDATE by post_engagement. |
| mobile_conversion_updates_post_view | NUMERIC | mobile_conversion_updates_post_view | Breakdown of mobile conversions of type UPDATE by post_view. |
| mobile_conversion_updates_sale_amount | NUMERIC | mobile_conversion_updates_sale_amount | Breakdown of mobile conversions of type UPDATE by sale_amount. |
| objective | TEXT | objective | objective description |
| TEXT | Promoted Tweet ID | Promoted Tweet ID |
| qualified_impressions | NUMERIC | Qualified Impressions | Total number of qualified impressions |
| replies | NUMERIC | Replies | Total number of replies |
| NUMERIC | Retweets | Total number of retweets |
| spend | NUMERIC | Spend | The total media spend (Duplicate) |
| totalcost | NUMERIC | Spend | The total media spend |
| twitter_handle | TEXT | Twitter Handle | Your Twitter handle linked to your Ad account |
| url_clicks | NUMERIC | url_clicks | Total clicks on the link or Website Card in an ad, including earned. |
| video_15s_views | NUMERIC | Video 15s views | Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed |
| video_3s100pct_views | NUMERIC | Video 3s100pct views | Total number of views where at least 3 seconds were played while 100% in view (legacy video_total_views) |
| video_6s_views | NUMERIC | Video 6s views | Total number of views where at least 6 seconds of the video was viewed |
| video_content_starts | NUMERIC | Video content starts | Total number of video playback starts |
| video_cta_clicks | NUMERIC | Video cta clicks | Total clicks on the call to action |
| video_total_views | NUMERIC | Video total views | Total number of video views |
| video_views_100 | NUMERIC | Video views 100 | Total number of views where at least 100% of the video was viewed. |
| video_views_25 | NUMERIC | Video views 25 | Total number of views where at least 25% of the video was viewed. |
| video_views_50 | NUMERIC | Video views 50 | Total number of views where at least 50% of the video was viewed. |
| video_views_75 | NUMERIC | Video views 75 | Total number of views where at least 75% of the video was viewed. |
