Criteo Field Reference

Sample

https://connectors.windsor.ai/criteo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

Fields

ID	Type	Name	Description
account_id	TEXT	Account ID	The Advertiser ID
account_name	TEXT	Account Name	The Name of the Advertiser
adnetwork_conversions	NUMERIC	Ad Network Conversions	The Ad Network Reported Conversions
adnetwork_revenue	NUMERIC	Ad Network Revenue	The Ad Network Reported Revenue
advertiser	TEXT	Advertiser	The Name of the Advertiser
audience	NUMERIC	Audience	Number of distinct cookies to which Criteo had the opportunity to make a display
campaign	TEXT	Campaign	The Campaign Name
clicks	NUMERIC	Clicks	Number of times that your Criteo ads have been clicked
date	DATE	Date	Date
device	TEXT	Device	The Device Type
impressions	NUMERIC	Impressions	Number of times your Criteo ad is displayed to a user on publishers’ websites
reach	NUMERIC	Reach	Share of the audience exposed to at least one Criteo display ad (percentage)
spend	NUMERIC	Spend	Total cost of your campaigns
totalcost	NUMERIC	Total Cost	Total cost of your campaigns (Duplicate)
transactionrevenue	NUMERIC	Revenue	The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad.
transactionrevenue_postview	NUMERIC	Post-View Revenue	The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales
transactionrevenue_postviewpostclick	NUMERIC	Post-View and Click Revenue	Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers
transactions	NUMERIC	Transactions	The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.
transactions_postview	NUMERIC	Post-View Transactions	Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales.
transactions_postviewpostclick	NUMERIC	Post-View and Click Transactions	The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers