Windsor brings all your Criteo data into Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, Azure, PostgreSQL, MySQL, Python, Amazon S3, Azure MS SQL
Criteo Field Reference
Sample
https://connectors.windsor.ai/criteo?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv
Fields
ID | Type | Name | Description | Report |
---|---|---|---|---|
account_id | TEXT | Account ID | The Advertiser ID | Campaign |
account_name | TEXT | Account Name | The Name of the Advertiser | Campaign |
adnetwork_conversions | NUMERIC | Ad Network Conversions | The Ad Network Reported Conversions | Campaign |
adnetwork_revenue | NUMERIC | Ad Network Revenue | The Ad Network Reported Revenue | Campaign |
advertiser | TEXT | Advertiser | The Name of the Advertiser | Campaign |
audience | NUMERIC | Audience | Number of distinct cookies to which Criteo had the opportunity to make a display | Campaign |
campaign | TEXT | Campaign | The Campaign Name | Campaign |
clicks | NUMERIC | Clicks | Number of times that your Criteo ads have been clicked | Campaign |
currency | TEXT | Currency | The Criteo Account Currency | Campaign |
datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
date | DATE | Date | Date | Campaign |
day_of_month | TEXT | Day of month | Day of the month | |
device | TEXT | Device | The Device Type | Campaign |
impressions | NUMERIC | Impressions | Number of times your Criteo ad is displayed to a user on publishers’ websites | Campaign |
month | TEXT | Month | Number of the month | |
reach | NUMERIC | Reach | Share of the audience exposed to at least one Criteo display ad (percentage) | Campaign |
source | TEXT | Source | The name of the Windsor connector returning the row | |
spend | NUMERIC | Spend | Total cost of your campaigns | Campaign |
today | DATE | Today | Today's date | |
totalcost | NUMERIC | Total Cost | Total cost of your campaigns (Duplicate) | Campaign |
transactionrevenue | NUMERIC | Revenue | The total revenue of your campaigns generated from post-click sales. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
transactionrevenue_all | NUMERIC | Revenue (including cross device) | The total revenue of your campaigns generated from post-click including sales and cross-device conversions. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
transactionrevenue_postview | NUMERIC | Post-View Revenue | The total revenue on your website generated from post-view sales within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales | Campaign |
transactionrevenue_postviewpostclick | NUMERIC | Post-View and Click Revenue | Post-click + post-view revenue is the total revenue of your campaigns generated from post-click (30 days) and post-view (24 hours) sales. This number is computed based on the prices provided by your conversion trackers | Campaign |
transactions | NUMERIC | Transactions | The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
transactions_all | NUMERIC | Transactions (including cross device) | The total number of purchases completed via all devices your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. | Campaign |
transactions_postview | NUMERIC | Post-View Transactions | Number of transactions that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales. | Campaign |
transactions_postviewpostclick | NUMERIC | Post-View and Click Transactions | The total number of transactions generated both post-click (30 days) and post-view (24 hours). This number is computed based on the prices provided by your conversion trackers | Campaign |
week | TEXT | Week | Week (Sun-Sat). | |
week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
year | TEXT | Year | Year | |
year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |