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Send your Google Display & Video 360 (DV360) data to
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Google Display & Video 360 (DV360) Connector Reference

200 metrics145 dimensions
Fields Options

 

https://connectors.windsor.ai/dv360?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv

The Google Display & Video 360 (DV360) connector exposes 345 fields (200 metrics, 145 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.


Available options


report_type Report Type

The report type you want to fetch from DV360.

Possible values (5)
FIND_IT_FOR_ME_WINDSORdefaultREPORT_TYPE_UNSPECIFIEDYOUTUBEREACHUNIQUE_REACH_AUDIENCE
batch_advertisers Batch Advertisers

Fetch report data for advertisers sharing the same credentials, fields and date range in a single Bid Manager report instead of one report per advertiser. Reduces the daily report quota consumed per Google user, which helps accounts with many advertisers.


Google Display & Video 360 (DV360) Fields

Google Display & Video 360 (DV360) Campaigns fields

The Campaigns report of the Google Display & Video 360 (DV360) connector includes 11 fields.

ID Type Name Description
campaign_budget_id TEXT Campaign Budget ID The unique ID of the campaign budget. Assigned by the system. Do not set for new budgets.
campaign_budget_name TEXT Campaign Budget Name The display name of the budget.
campaign_budget_unit TEXT Campaign Budget Unit Specifies whether the budget is measured in currency or impressions.
campaign_goal_type TEXT Campaign Goal Type The type of the campaign goal.
campaign_performance_goal_amount NUMERIC Campaign Performance Goal Amount The goal amount, in micros of the advertiser's currency.
campaign_performance_goal_perc NUMERIC Campaign Perfomance Goal Percentage The decimal representation of the goal percentage in micros.
campaign_performance_goal_type TEXT Campaign Performance Goal Type The type of the campaign perfomance goal.
campaign_planned_end_date DATE Campaign Planned End Date End date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.
campaign_planned_spend NUMERIC Campaign Planned Spend The amount the campaign is expected to spend for its given plannedDates.
campaign_planned_start_date DATE Campaign Planned Start Date Start date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.
campaign_update_time TIMESTAMP Campaign Update Time The timestamp when the campaign was last updated. Assigned by the system.

Google Display & Video 360 (DV360) CPC fields

The CPC report of the Google Display & Video 360 (DV360) connector includes 18 fields.

ID Type Name Description
media_cost_ecpc_advertiser NUMERIC Media Cost eCPC (Advertiser Currency) Media Cost eCPC (Advertiser Currency)
media_cost_ecpc_partner NUMERIC Media Cost eCPC (Partner Currency) Media Cost eCPC (Partner Currency)
media_cost_ecpc_usd NUMERIC Media Cost eCPC (USD) Media Cost eCPC (USD)
media_cost_ecpcv_advertiser NUMERIC Video Media Cost eCPCV (Advertiser Currency) Video Media Cost eCPCV (Advertiser Currency)
media_cost_ecpcv_partner NUMERIC Video Media Cost eCPCV (Partner Currency) Video Media Cost eCPCV (Partner Currency)
media_cost_ecpcv_usd NUMERIC Video Media Cost eCPCV (USD) Video Media Cost eCPCV (USD)
revenue_ecpc_advertiser NUMERIC Revenue eCPC (Advertiser Currency) Revenue eCPC (Advertiser Currency)
revenue_ecpc_partner NUMERIC Revenue eCPC (Partner Currency) Revenue eCPC (Partner Currency)
revenue_ecpc_usd NUMERIC Revenue eCPC (USD) Revenue eCPC (USD)
revenue_ecpcv_advertiser NUMERIC Video Revenue eCPCV (Advertiser Currency) Video Revenue eCPCV (Advertiser Currency)
revenue_ecpcv_partner NUMERIC Video Revenue eCPCV (Partner Currency) Video Revenue eCPCV (Partner Currency)
revenue_ecpcv_usd NUMERIC Video Revenue eCPCV (USD) Video Revenue eCPCV (USD)
total_media_cost_ecpc_advertiser NUMERIC Total Media Cost eCPC (Advertiser Currency) Total Media Cost eCPC (Advertiser Currency)
total_media_cost_ecpc_partner NUMERIC Total Media Cost eCPC (Partner Currency) Total Media Cost eCPC (Partner Currency)
total_media_cost_ecpc_usd NUMERIC Total Media Cost eCPC (USD) Total Media Cost eCPC (USD)
total_media_cost_ecpcv_advertiser NUMERIC Total Video Media Cost eCPCV (Advertiser Currency) Total Video Media Cost eCPCV (Advertiser Currency)
total_media_cost_ecpcv_partner NUMERIC Total Video Media Cost eCPCV (Partner Currency) Total Video Media Cost eCPCV (Partner Currency)
total_media_cost_ecpcv_usd NUMERIC Total Video Media Cost eCPCV (USD) Total Video Media Cost eCPCV (USD)

Google Display & Video 360 (DV360) CPM fields

The CPM report of the Google Display & Video 360 (DV360) connector includes 15 fields.

ID Type Name Description
cpm_fee1_advertiser NUMERIC CPM Fee 1 (Advertiser Currency) CPM Fee 1 (Advertiser Currency)
cpm_fee1_partner NUMERIC CPM Fee 1 (Partner Currency) CPM Fee 1 (Partner Currency)
cpm_fee1_usd NUMERIC CPM Fee 1 (USD) CPM Fee 1 (USD)
cpm_fee2_advertiser NUMERIC CPM Fee 2 (Advertiser Currency) CPM Fee 2 (Advertiser Currency)
cpm_fee2_partner NUMERIC CPM Fee 2 (Partner Currency) CPM Fee 2 (Partner Currency)
cpm_fee2_usd NUMERIC CPM Fee 2 (USD) CPM Fee 2 (USD)
cpm_fee3_advertiser NUMERIC CPM Fee 3 (Advertiser Currency) CPM Fee 3 (Advertiser Currency)
cpm_fee3_partner NUMERIC CPM Fee 3 (Partner Currency) CPM Fee 3 (Partner Currency)
cpm_fee3_usd NUMERIC CPM Fee 3 (USD) CPM Fee 3 (USD)
cpm_fee4_advertiser NUMERIC CPM Fee 4 (Advertiser Currency) CPM Fee 4 (Advertiser Currency)
cpm_fee4_partner NUMERIC CPM Fee 4 (Partner Currency) CPM Fee 4 (Partner Currency)
cpm_fee4_usd NUMERIC CPM Fee 4 (USD) CPM Fee 4 (USD)
cpm_fee5_advertiser NUMERIC CPM Fee 5 (Advertiser Currency) CPM Fee 5 (Advertiser Currency)
cpm_fee5_partner NUMERIC CPM Fee 5 (Partner Currency) CPM Fee 5 (Partner Currency)
cpm_fee5_usd NUMERIC CPM Fee 5 (USD) CPM Fee 5 (USD)

Google Display & Video 360 (DV360) Creatives fields

The Creatives report of the Google Display & Video 360 (DV360) connector includes 4 fields.

ID Type Name Description
cm_ad_id TEXT CM Ad ID The Campaign Manager 360 tracking ad associated with the creative.
creative_create_time TIMESTAMP Creative Create Time The timestamp when the creative was created. Assigned by the system.
creative_hosting_source TEXT Creative Hosting Source Indicates where the creative is hosted.
creative_update_time TIMESTAMP Creative Update Time The timestamp when the creative was last updated. Assigned by the system.

Google Display & Video 360 (DV360) Fees fields

The Fees report of the Google Display & Video 360 (DV360) connector includes 7 fields.

ID Type Name Description
data_manager_platform_fee_advertiser NUMERIC Data Management Platform Fee (Advertiser Currency) Data Management Platform Fee (Advertiser Currency)
data_manager_platform_fee_partner NUMERIC Data Management Platform Fee (Partner Currency) Data Management Platform Fee (Partner Currency)
data_manager_platform_fee_usd NUMERIC Data Management Platform Fee (USD) Data Management Platform Fee (USD)
platform_fee_advertiser NUMERIC Platform Fee (Advertiser Currency) Platform Fee (Advertiser Currency)
platform_fee_partner NUMERIC Platform Fee (Partner Currency) Platform Fee (Partner Currency)
platform_fee_rate NUMERIC Platform Fee Rate Platform Fee Rate
platform_fee_usd NUMERIC Platform Fee (USD) Platform Fee (USD)

Google Display & Video 360 (DV360) General fields

The General report of the Google Display & Video 360 (DV360) connector includes 110 fields.

Google Display & Video 360 (DV360) General fields (account_id to currency_advertiser)

ID Type Name Description
account_id TEXT Account ID Your DV360 advertiser ID
account_name TEXT Account Name Your DV360 advertiser name
active_view_audible_fully_on_screen_half_of_duration_trueview_impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
active_view_audible_fully_on_screen_half_of_duration_trueview_measurable_impressions NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
active_view_audible_fully_on_screen_half_of_duration_trueview_rate NUMERIC Active View: Audible & Fully On-Screen for Half of Duration (TrueView - Youtube) Rate Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
advertiser_id TEXT Advertiser ID Advertiser ID
advertiser_name TEXT Advertiser Advertiser Name
age TEXT Age Age
app_url TEXT App/URL App/URL
app_url_excluded TEXT App/URL Excluded App/URL Excluded
attribution_model TEXT Attribution Model Attribution Model
audio_mutes_audio NUMERIC Audio Mutes (Audio) Audio Mutes (Audio)
audio_unmutes_audio NUMERIC Audio Unmutes (Audio) Audio Unmutes (Audio)
budget_segment_budget TEXT Budget Segment Budget Budget Segment Budget
budget_segment_end_date DATE Budget Segment End Date Budget Segment End Date
budget_segment_name TEXT Budget Segment Name Budget Segment Name
budget_segment_pacing_percentage TEXT Budget Segment Pacing Percentage Budget Segment Pacing Percentage
budget_segment_start_date DATE Budget Segment Start Date Budget Segment Start Date
budget_segment_type TEXT Budget Type (Segment) Budget Type (Segment)
campaign TEXT Campaign The Campaign Name
campaign_id TEXT Campaign ID The Campaign ID
city CITY City City Name
cityid TEXT City ID City ID
clicks NUMERIC Clicks The Number of Clicks
clicks_lead_conv_perc NUMERIC Clicks Lead Conv Percentage Clicks Leading to Conversions %
cm_placement_id TEXT CM Placement ID The unique ID of the Campaign Manager 360 placement associated with the creative.
cm_post_click_revenue NUMERIC CM360 Post-Click Revenue CM360 Post-Click Revenue.
cm_post_view_revenue NUMERIC CM360 Post-View Revenue CM360 Post-View Revenue.
companion_clicks_audio NUMERIC Companion Clicks (Audio) Companion Clicks (Audio)
companion_impressions_audio NUMERIC Companion Views (Audio) Companion Views (Audio)
complete_listens_audio NUMERIC Complete Listens (Audio) Complete Listens (Audio)
complete_views_video NUMERIC Complete Views (Video) Complete Views (Video)
completion_rate_audio PERCENT Completion Rate (Audio) Completion Rate (Audio)
conversions NUMERIC Conversions Total conversions
country COUNTRY Country Country
creative TEXT Creative Creative
creative_id TEXT Creative ID Creative ID
creative_size TEXT Creative Size Creative Size
creativetype TEXT Creative Type The type of the creative.
currency_advertiser TEXT Advertiser Currency Advertiser currency

Google Display & Video 360 (DV360) General fields (currency_partner to pauses_audio)

ID Type Name Description
currency_partner TEXT Partner Currency Partner currency
date DATE Date The Date
device TEXT Device Device (alias for Device Type)
device_make TEXT Device Make (DV360) Device Make (DV360)
device_model TEXT Device Model Device Model
device_type TEXT Device Type Device Type
dma TEXT DMA Designated Market Area (DMA).
exchange TEXT Exchange The exchange through which the ad was purchased/served
exchange_id TEXT Exchange ID The ID of a specific exchange
first_quartile_audio NUMERIC First-Quartile (Audio) First-Quartile (Audio)
first_quartile_views_video NUMERIC First-Quartile Views (Video) First-Quartile Views (Video)
floodlight_activity TEXT Floodlight Activity Name Floodlight Activity Name
floodlight_activity_id TEXT Floodlight Activity ID Floodlight Activity ID
floodlight_impressions NUMERIC Floodlight Impressions Floodlight Impressions
fullscreens_video NUMERIC Fullscreens (Video) Fullscreens (Video)
gender TEXT Gender Gender
impressions NUMERIC Impressions The Number of Impressions Served
impressions_coviewed NUMERIC Impressions (Co-Viewed) Impressions (Co-Viewed)
insertion_order TEXT Insertion Order The Insertion Order Name
insertion_order_id TEXT Insertion Order ID The Insertion Order ID
interactive_impressions NUMERIC Interactive Impressions The number of impressions that occurred when a user interacted with a Rich Media ad (clicked an exit link, viewed it full-screen, moused over it for at least 1 continuous second, or expanded it).
line_item TEXT Line Item Name The Line Item Name
line_item_budget TEXT Line Item Budget The Line Item Budget
line_item_daily_frequency TEXT Line Item Daily Frequency The Line Item Frequency
line_item_end_date DATE Line Item End Date The Line Item End Date
line_item_id TEXT Line Item ID The Line Item ID
line_item_integration_code TEXT Line Item Integration Code The Line Item Integration Code
line_item_lifetime_frequency TEXT Line Item Lifetime Frequency The Line Item Lifetime Frequency
line_item_pacing_percentage TEXT Line Item Pacing Percentage The Line Item Pacing Percentage
line_item_start_date DATE Line Item Start Date The Line Item Start Date
line_item_status TEXT Line Item Status The Line Item Status
line_item_type TEXT Line Item Type The Line Item Type
measurable_impressions NUMERIC Active View: Measurable Impressions Active View: Measurable Impressions
media_cost_advertiser_currency NUMERIC Media Cost (Advertiser Currency) Media Cost (Advertiser Currency)
midpoint_audio NUMERIC Midpoint (Audio) Midpoint (Audio)
midpoint_views_video NUMERIC Midpoint Views (Video) Midpoint Views (Video)
month TEXT Month Month (yyyy/mm)
partner TEXT Partner (DV360) Partner
partner_id TEXT Partner ID Partner ID
pauses_audio NUMERIC Pauses (Audio) Pauses (Audio)

Google Display & Video 360 (DV360) General fields (post_click_conversions to zip_postal_code)

ID Type Name Description
post_click_conversions NUMERIC Post-Click Conversions Post-Click Conversions
post_view_conversions NUMERIC Post-View Conversions Post-View Conversions
region REGION Region Region Name
regionid TEXT Region ID Region ID
revenue_advertiser NUMERIC Revenue (Advertiser Currency) Revenue (Advertiser Currency)
revenue_partner NUMERIC Revenue (Partner Currency) Revenue (Partner Currency)
revenue_usd NUMERIC Revenue (USD) Revenue (USD)
skips_video NUMERIC Skips (Video) Skips (Video)
spend NUMERIC Spend in Advertiser Currency The Media Spend in the Advertiser Currency
spend_partner NUMERIC Spend in Partner Currency The Media Spend in the Partner Currency
spend_usd NUMERIC Spend in USD The Media Spend in USD
starts_audio NUMERIC Starts (Audio) Starts (Audio)
starts_video NUMERIC Starts (Video) Starts (Video)
stops_audio NUMERIC Stops (Audio) Stops (Audio)
tea_trueview_impressions NUMERIC (Deprecated) Potential Impressions Potential Impressions
tea_trueview_unique_cookies NUMERIC (Deprecated) Unique Cookies with Impressions Unique Cookies with Impressions
third_quartile_audio NUMERIC Third-Quartile (Audio) Third-Quartile (Audio)
third_quartile_views_video NUMERIC Third-Quartile Views (Video) Third-Quartile Views (Video)
time_of_day TEXT Time of Day Time of Day (hour, 0-23)
total_conversions NUMERIC Total Conversions Total Conversions
total_display_time NUMERIC Total Display Time Total Display Time
total_media_cost_advertiser NUMERIC Total Media Cost (Advertiser Currency) Total Media Cost (Advertiser Currency)
total_media_cost_partner NUMERIC Total Media Cost (Partner Currency) Total Media Cost (Partner Currency)
total_media_cost_usd NUMERIC Total Media Cost (USD) Total Media Cost (USD)
totalcost NUMERIC Total Cost in Advertiser Currency The Media Spend in the Advertiser Currency (Duplicate)
totalcost_usd NUMERIC Total Cost USD The Media Spend in USD (Duplicate)
viewable_impressions NUMERIC Active View: Viewable Impressions Active View: Viewable Impressions
week TEXT Week Week (Sunday - Saturday, yyyy/mm/dd - yyyy/mm/dd)
year TEXT Year Year (yyyy)
zip_postal_code TEXT Zip/Postal Code Zip/Postal Code.

Google Display & Video 360 (DV360) Inventory fields

The Inventory report of the Google Display & Video 360 (DV360) connector includes 12 fields.

ID Type Name Description
inventory_commitment_type TEXT Inventory Commitment Type Inventory Commitment Type
inventory_delivery_method TEXT Inventory Delivery Method Inventory Delivery Method
inventory_format TEXT Inventory Format Inventory Format
inventory_media_cost_type TEXT Inventory Media Cost Type Inventory Media Cost Type
inventory_rate_type TEXT Inventory Rate Type Inventory Rate Type
inventory_source_group TEXT Inventory Source Group Inventory Source Group
inventory_source_group_id TEXT Inventory Source Group ID Inventory Source Group ID
inventory_source_id TEXT Inventory Source ID Inventory Source ID
inventory_source_id_external TEXT Inventory Source ID (external) Inventory Source ID (external)
inventory_source_name TEXT Inventory Source Inventory Source
inventory_source_type TEXT Inventory Source Type Inventory Source Type
inventory_sources_permissions TEXT Inventory Sources Permissions Inventory Sources Permissions

Google Display & Video 360 (DV360) MediaFee fields

The MediaFee report of the Google Display & Video 360 (DV360) connector includes 15 fields.

ID Type Name Description
media_fee1_advertiser NUMERIC Media Fee 1 (Advertiser Currency) Media Fee 1 (Advertiser Currency)
media_fee1_partner NUMERIC Media Fee 1 (Partner Currency) Media Fee 1 (Partner Currency)
media_fee1_usd NUMERIC Media Fee 1 (USD) Media Fee 1 (USD)
media_fee2_advertiser NUMERIC Media Fee 2 (Advertiser Currency) Media Fee 2 (Advertiser Currency)
media_fee2_partner NUMERIC Media Fee 2 (Partner Currency) Media Fee 2 (Partner Currency)
media_fee2_usd NUMERIC Media Fee 2 (USD) Media Fee 2 (USD)
media_fee3_advertiser NUMERIC Media Fee 3 (Advertiser Currency) Media Fee 3 (Advertiser Currency)
media_fee3_partner NUMERIC Media Fee 3 (Partner Currency) Media Fee 3 (Partner Currency)
media_fee3_usd NUMERIC Media Fee 3 (USD) Media Fee 3 (USD)
media_fee4_advertiser NUMERIC Media Fee 4 (Advertiser Currency) Media Fee 4 (Advertiser Currency)
media_fee4_partner NUMERIC Media Fee 4 (Partner Currency) Media Fee 4 (Partner Currency)
media_fee4_usd NUMERIC Media Fee 4 (USD) Media Fee 4 (USD)
media_fee5_advertiser NUMERIC Media Fee 5 (Advertiser Currency) Media Fee 5 (Advertiser Currency)
media_fee5_partner NUMERIC Media Fee 5 (Partner Currency) Media Fee 5 (Partner Currency)
media_fee5_usd NUMERIC Media Fee 5 (USD) Media Fee 5 (USD)

Google Display & Video 360 (DV360) TrueView Dim. Additional fields

The TrueView Dim. Additional report of the Google Display & Video 360 (DV360) connector includes 9 fields.

ID Type Name Description
placement_name_all_youtube_channels TEXT Placement Name (All YouTube Channels) Placement name across all YouTube channels. YouTube-report dimension: request it together with a YouTube/TrueView metric.
trueview_ad TEXT YouTube Ad YouTube Ad
trueview_ad_group_ad_id TEXT YouTube Ad ID YouTube Ad ID
trueview_detailed_demographics TEXT Detailed Demographics Detailed Demographics
trueview_detailed_demographics_id TEXT Detailed Demographics ID Detailed Demographics ID
trueview_household_income TEXT Household Income Household Income
trueview_placement TEXT Placement (Managed) Placement (Managed)
trueview_placement_id TEXT Placement ID (Managed) Placement ID (Managed)
trueview_url TEXT Placement (All) Placement (All)

Google Display & Video 360 (DV360) TrueView Dim. General fields

The TrueView Dim. General report of the Google Display & Video 360 (DV360) connector includes 7 fields.

ID Type Name Description
trueview_ad_group TEXT YouTube Ad Group YouTube Ad Group
trueview_ad_group_id TEXT YouTube Ad Group ID YouTube Ad Group ID
trueview_ad_type_name TEXT YouTube Ad Type YouTube Ad Type
trueview_category TEXT Trueview Category ID Category ID
trueview_click_type_name TEXT Click Type Click Type
trueview_conversion_type TEXT Trueview Conversion Type Conversion Type
trueview_keyword TEXT Trueview Keyword Keyword

Google Display & Video 360 (DV360) TrueView Dim. Inventory Availability fields

The TrueView Dim. Inventory Availability report of the Google Display & Video 360 (DV360) connector includes 16 fields.

ID Type Name Description
trueview_iar_age TEXT (Deprecated) Trueview Age Age
trueview_iar_category TEXT (Deprecated) Category Category
trueview_iar_city CITY (Deprecated) Trueview City City
trueview_iar_country COUNTRY (Deprecated) Trueview IAR Country Country
trueview_iar_country_name COUNTRY (Deprecated) Trueview IAR Country Name Country
trueview_iar_gender TEXT (Deprecated) Trueview Gender Gender
trueview_iar_interest TEXT (Deprecated) Trueview Interest Interest
trueview_iar_language TEXT (Deprecated) Trueview Language Language
trueview_iar_parental_status TEXT (Deprecated) Trueview Parental Status Parental Status
trueview_iar_region REGION Trueview IAR Region Region
trueview_iar_region_name REGION (Deprecated) Trueview IAR Region Name Region
trueview_iar_remarketing_list TEXT (Deprecated) Trueview Remarketing List ID Remarketing List ID
trueview_iar_time_of_day TIMESTAMP (Deprecated) Time of Day (TrueView) Time of Day (TrueView)
trueview_iar_youtube_channel TEXT (Deprecated) YouTube Channel YouTube Channel
trueview_iar_youtube_video TEXT (Deprecated) YouTube Video YouTube Video
trueview_iar_zipcode TEXT (Deprecated) Zip Code Zip Code

Google Display & Video 360 (DV360) TrueView Dim. Location fields

The TrueView Dim. Location report of the Google Display & Video 360 (DV360) connector includes 7 fields.

ID Type Name Description
trueview_city CITY TrueView City Name City Name
trueview_country COUNTRY Trueview Country Name Country Name
trueview_dma TEXT TrueView DMA ID DMA ID
trueview_dma_name TEXT DMA (dv360) DMA
trueview_region REGION Trueview Region ID Region ID
trueview_region_name REGION Trueview Region Name Region
trueview_zipcode TEXT Zipcode Name Zipcode Name

Google Display & Video 360 (DV360) TrueView Dim. Other. Can't be used as preset fields

The TrueView Dim. Other. Can't be used as preset report of the Google Display & Video 360 (DV360) connector includes 3 fields.

ID Type Name Description
trueview_age TEXT Youtube Age Age
trueview_gender TEXT Youtube (Trueview) Gender Gender
trueview_targeting_expansion TEXT Targeting Expansion Targeting Expansion

Google Display & Video 360 (DV360) TrueView Metr. Conversion Performance fields

The TrueView Metr. Conversion Performance report of the Google Display & Video 360 (DV360) connector includes 4 fields.

ID Type Name Description
trueview_conversion_cost_many_per_view_advertiser NUMERIC Cost / Conversion (Advertiser Currency) Cost / Conversion (Advertiser Currency)
trueview_conversion_many_per_view NUMERIC Trueview Conversions Conversions
trueview_conversion_rate_one_per_view NUMERIC View Conversion Rate View Conversion Rate
trueview_total_conversion_values_advertiser NUMERIC Total Conversion Value (Advertiser Currency) Total Conversion Value (Advertiser Currency)

Google Display & Video 360 (DV360) TrueView Metr. Delivery fields

The TrueView Metr. Delivery report of the Google Display & Video 360 (DV360) connector includes 4 fields.

ID Type Name Description
trueview_cpv_advertiser NUMERIC Revenue eCPV (Advertiser Currency) Revenue eCPV (Advertiser Currency)
trueview_earned_views NUMERIC Earned Views Earned Views metrics (Interactions)
trueview_view_rate NUMERIC TrueView: View Rate TrueView: View Rate
trueview_views NUMERIC TrueView: Views TrueView: Views

Google Display & Video 360 (DV360) TrueView Metr. Interactions fields

The TrueView Metr. Interactions report of the Google Display & Video 360 (DV360) connector includes 7 fields.

ID Type Name Description
trueview_average_cpe_advertiser NUMERIC Revenue eCPE (Advertiser Currency) Revenue eCPE (Advertiser Currency)
trueview_earned_likes NUMERIC Earned Likes Earned Likes
trueview_earned_playlist_additions NUMERIC Earned Playlist Additions Earned Playlist Additions
trueview_earned_shares NUMERIC Earned Shares Earned Shares
trueview_earned_subscribers NUMERIC Earned Subscribers Earned Subscribers
trueview_engagement_rate NUMERIC Engagement Rate (dv360) Engagement Rate
trueview_engagements NUMERIC Trueview Engagements Engagements

Google Display & Video 360 (DV360) TrueView Metr. Other. Can't be used as preset fields

The TrueView Metr. Other. Can't be used as preset report of the Google Display & Video 360 (DV360) connector includes 15 fields.

ID Type Name Description
trueview_all_ad_sequence_impressions NUMERIC All YouTube Sequence Impressions All YouTube Sequence Impressions
trueview_average_cpe_partner NUMERIC Revenue eCPE (Partner Currency) Revenue eCPE (Partner Currency)
trueview_average_cpe_usd NUMERIC Revenue eCPE (USD) Revenue eCPE (USD)
trueview_conversion_cost_many_per_view_partner NUMERIC Cost / Conversion (Partner Currency) Cost / Conversion (Partner Currency)
trueview_conversion_cost_many_per_view_usd NUMERIC Cost / Conversion (USD) Cost / Conversion (USD)
trueview_cpv_partner NUMERIC Revenue eCPV (Partner Currency) Revenue eCPV (Partner Currency)
trueview_cpv_usd NUMERIC Revenue eCPV (USD) Revenue eCPV (USD)
trueview_general_invalid_traffic_givt_views NUMERIC TrueView: General Invalid Traffic (GIVT) Views TrueView: General Invalid Traffic (GIVT) Views
trueview_impression_share NUMERIC Impression Share Impression Share
trueview_invalid_views NUMERIC TrueView: Invalid Views TrueView: Invalid Views
trueview_lost_is_budget NUMERIC Lost Impression Share (Budget) Lost Impression Share (Budget)
trueview_lost_is_rank NUMERIC Lost Impression Share (Rank) Lost Impression Share (Rank)
trueview_total_conversion_values_partner NUMERIC Total Conversion Value (Partner Currency) Total Conversion Value (Partner Currency)
trueview_total_conversion_values_usd NUMERIC Total Conversion Value (USD) Total Conversion Value (USD)
trueview_unique_viewers NUMERIC Unique Viewers Unique Viewers

Google Display & Video 360 (DV360) UniqueReach fields

The UniqueReach report of the Google Display & Video 360 (DV360) connector includes 41 fields.

Google Display & Video 360 (DV360) UniqueReach fields (unique_reach_average_impression_frequency to virtual_people_overlap_viewable_impression_reach_percent)

ID Type Name Description
unique_reach_average_impression_frequency NUMERIC Unique Reach: Average Impression Frequency (Unique Reach) Unique Reach: Average Impression Frequency (Unique Reach)
unique_reach_average_impression_frequency_coviewed NUMERIC Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach) Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach)
unique_reach_average_viewable_impression_frequency NUMERIC Unique Reach: Average Viewable Impression Frequency (Unique Reach) Unique Reach: Average Viewable Impression Frequency (Unique Reach)
unique_reach_click_reach NUMERIC Unique Reach: Click Reach (Unique Reach) Unique Reach: Click Reach (Unique Reach)
unique_reach_impression_reach NUMERIC Unique Reach: Impression Reach (Unique Reach) Unique Reach: Impression Reach (Unique Reach)
unique_reach_impression_reach_added_with_cross_stack_fcap NUMERIC Unique Reach: Added Impression Reach From Frequency Cap (Unique Reach) Unique Reach: Added Impression Reach From Frequency Cap (Unique Reach)
unique_reach_impression_reach_added_with_pg_fmgmt NUMERIC Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach) Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach)
unique_reach_impression_reach_coviewed NUMERIC Unique Reach: Impression Reach (Co-Viewed) (Unique Reach) Unique Reach: Impression Reach (Co-Viewed) (Unique Reach)
unique_reach_incremental_click_reach NUMERIC Unique Reach: Incremental Click Reach (Unique Reach) Unique Reach: Incremental Click Reach (Unique Reach)
unique_reach_incremental_impression_reach NUMERIC Unique Reach: Incremental Impression Reach (Unique Reach) Unique Reach: Incremental Impression Reach (Unique Reach)
unique_reach_incremental_total_reach NUMERIC Unique Reach: Incremental Total Reach (Unique Reach) Unique Reach: Incremental Total Reach (Unique Reach)
unique_reach_incremental_viewable_impression_reach NUMERIC Unique Reach: Incremental Viewable Impression Reach (Unique Reach) Unique Reach: Incremental Viewable Impression Reach (Unique Reach)
unique_reach_total_reach NUMERIC Unique Reach: Total Reach (Unique Reach) Unique Reach: Total Reach (Unique Reach)
unique_reach_total_reach_coviewed NUMERIC Unique Reach: Total Reach (Co-Viewed) (Unique Reach) Unique Reach: Total Reach (Co-Viewed) (Unique Reach)
unique_reach_viewable_impression_reach NUMERIC Unique Reach: Viewable Impression Reach (Unique Reach) Unique Reach: Viewable Impression Reach (Unique Reach)
virtual_people_duplicate_click_reach NUMERIC Unique Reach: Duplicate Click Reach (Unique Reach) Unique Reach: Duplicate Click Reach (Unique Reach)
virtual_people_duplicate_click_reach_percent NUMERIC Unique Reach: Duplicate Click Reach Percent (Unique Reach) Unique Reach: Duplicate Click Reach Percent (Unique Reach)
virtual_people_duplicate_impression_reach NUMERIC Unique Reach: Duplicate Impression Reach (Unique Reach) Unique Reach: Duplicate Impression Reach (Unique Reach)
virtual_people_duplicate_impression_reach_percent NUMERIC Unique Reach: Duplicate Impression Reach Percent (Unique Reach) Unique Reach: Duplicate Impression Reach Percent (Unique Reach)
virtual_people_duplicate_total_reach NUMERIC Unique Reach: Duplicate Total Reach (Unique Reach) Unique Reach: Duplicate Total Reach (Unique Reach)
virtual_people_duplicate_total_reach_percent NUMERIC Unique Reach: Duplicate Total Reach Percent (Unique Reach) Unique Reach: Duplicate Total Reach Percent (Unique Reach)
virtual_people_duplicate_viewable_impression_reach NUMERIC Unique Reach: Duplicate Viewable Impression Reach (Unique Reach) Unique Reach: Duplicate Viewable Impression Reach (Unique Reach)
virtual_people_duplicate_viewable_impression_reach_percent NUMERIC Unique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach) Unique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach)
virtual_people_exclusive_click_reach NUMERIC Unique Reach: Exclusive Click Reach (Unique Reach) Unique Reach: Exclusive Click Reach (Unique Reach)
virtual_people_exclusive_click_reach_percent NUMERIC Unique Reach: Exclusive Click Reach Percent (Unique Reach) Unique Reach: Exclusive Click Reach Percent (Unique Reach)
virtual_people_exclusive_impression_reach NUMERIC Unique Reach: Exclusive Impression Reach (Unique Reach) Unique Reach: Exclusive Impression Reach (Unique Reach)
virtual_people_exclusive_impression_reach_percent NUMERIC Unique Reach: Exclusive Impression Reach Percent (Unique Reach) Unique Reach: Exclusive Impression Reach Percent (Unique Reach)
virtual_people_exclusive_total_reach NUMERIC Unique Reach: Exclusive Total Reach (Unique Reach) Unique Reach: Exclusive Total Reach (Unique Reach)
virtual_people_exclusive_total_reach_percent NUMERIC Unique Reach: Exclusive Total Reach Percent Unique Reach: Exclusive Total Reach Percent
virtual_people_exclusive_viewable_impression_reach NUMERIC Unique Reach: Exclusive Viewable Impression Reach Unique Reach: Exclusive Viewable Impression Reach
virtual_people_exclusive_viewable_impression_reach_percent NUMERIC Unique Reach: Exclusive Viewable Impression Reach Percent Unique Reach: Exclusive Viewable Impression Reach Percent
virtual_people_impression_reach_by_demo NUMERIC Unique Reach: Impression Reach Unique Reach: Impression Reach
virtual_people_overlap_click_reach NUMERIC Unique Reach: Overlap Click Reach Unique Reach: Overlap Click Reach
virtual_people_overlap_click_reach_percent NUMERIC Unique Reach: Overlap Click Reach Percent Unique Reach: Overlap Click Reach Percent
virtual_people_overlap_impression_reach NUMERIC Unique Reach: Overlap Impression Reach Unique Reach: Overlap Impression Reach
virtual_people_overlap_impression_reach_percent NUMERIC Unique Reach: Overlap Impression Reach Percent Unique Reach: Overlap Impression Reach Percent
virtual_people_overlap_total_reach NUMERIC Unique Reach: Overlap Total Reach Unique Reach: Overlap Total Reach
virtual_people_overlap_total_reach_percent NUMERIC Unique Reach: Overlap Total Reach Percent Unique Reach: Overlap Total Reach Percent
virtual_people_overlap_viewable_impression_reach NUMERIC Unique Reach: Overlap Viewable Impression Reach Unique Reach: Overlap Viewable Impression Reach
virtual_people_overlap_viewable_impression_reach_percent NUMERIC Unique Reach: Overlap Viewable Impression Reach Percent Unique Reach: Overlap Viewable Impression Reach Percent

Google Display & Video 360 (DV360) UniqueReach fields (virtual_people_viewable_impression_reach_by_demo to virtual_people_viewable_impression_reach_by_demo)

ID Type Name Description
virtual_people_viewable_impression_reach_by_demo NUMERIC Unique Reach: Viewable Impression Reach Unique Reach: Viewable Impression Reach

Google Display & Video 360 (DV360) UniqueReachAudience fields

The UniqueReachAudience report of the Google Display & Video 360 (DV360) connector includes 17 fields.

ID Type Name Description
demo_composition_impression NUMERIC % Composition Impressions (Unique Reach Audience) % Composition Impressions (Unique Reach Audience)
demo_composition_impression_coviewed NUMERIC % Composition Impressions (Co-Viewed) (Unique Reach Audience) % Composition Impressions (Co-Viewed) (Unique Reach Audience)
grp_corrected_viewable_impressions NUMERIC Viewable Impressions (Unique Reach Audience) Viewable Impressions (Unique Reach Audience)
grp_corrected_viewable_impressions_share_percent NUMERIC % Viewable Composition Impressions (Unique Reach Audience) % Viewable Composition Impressions (Unique Reach Audience)
target_rating_points NUMERIC Target Rating Points Target Rating Points
target_rating_points_coviewed NUMERIC Target Rating Points (Co-Viewed) Target Rating Points (Co-Viewed)
viewable_gross_rating_points NUMERIC Viewable Target Rating Points Viewable Target Rating Points
virtual_people_average_impression_frequency_by_demo_coviewed NUMERIC Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience) Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience)
virtual_people_average_viewable_impression_frequency_by_demo NUMERIC Unique Reach: Average Viewable Impression Frequency (Unique Reach Audience) Unique Reach: Average Viewable Impression Frequency (Unique Reach Audience)
virtual_people_click_reach_by_demo NUMERIC Unique Reach: Click Reach (Unique Reach Audience) Unique Reach: Click Reach (Unique Reach Audience)
virtual_people_impression_reach_by_demo_coviewed NUMERIC Unique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience) Unique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience)
virtual_people_impression_reach_percent NUMERIC % Population Reach % Population Reach
virtual_people_impression_reach_percent_coviewed NUMERIC % Population Reach (Co-Viewed) (Unique Reach Audience) % Population Reach (Co-Viewed) (Unique Reach Audience)
virtual_people_impression_reach_share_percent NUMERIC % Composition Reach % Composition Reach
virtual_people_impression_reach_share_percent_covieved NUMERIC % Composition Reach (Co-Viewed) % Composition Reach (Co-Viewed)
virtual_people_viewable_impression_reach_percent NUMERIC % Viewable Population Reach % Viewable Population Reach
virtual_people_viewable_impression_reach_share_percent NUMERIC % Viewable Composition Reach % Viewable Composition Reach

Google Display & Video 360 (DV360) other fields

The Google Display & Video 360 (DV360) connector has 23 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID Type Name Description Report
data_fetched_at TIMESTAMP Data fetched at UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource TEXT Data Source The name of the Windsor connector returning the row
day_of_month TEXT Day of month Day of the month
demo_population NUMERIC Population Population Demo
last_touch_click_through_conversions NUMERIC Last Touch Click-through Conversions Click-through Conversions Last Touch
last_touch_view_through_conversions NUMERIC Last Touch View-through Conversions View-through Conversions Last Touch
now TIMESTAMP Now Current timestamp
source TEXT Source The name of the Windsor connector returning the row
today DATE Today Today's date
trueview_custom_affinity TEXT Custom Affinity ID Custom Affinity ID TrueView Dim. Additional Dimensions
trueview_interest TEXT Interest Interest TrueView Dim. YouTube Inventory Availability
trueview_parental_status TEXT Parental Status Parental Status TrueView Dim. YouTube Inventory Availability
trueview_remarketing_list TEXT Remarketing List ID Remarketing List ID TrueView Dim. Audience
trueview_remarketing_list_name TEXT Remarketing List Remarketing List TrueView Dim. Audience
week_day TEXT Day of week and day number Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso TEXT Day of week and day number, ISO Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso TEXT Week ISO Week, ISO format (Mon-Sun).
year_month TEXT Yearmonth Year and month, e.g. 2024|3
year_month_name TEXT Year month name Year and month with the month name written out, e.g. "Jan 2025".
year_of_week TEXT Year of week The year that contains first day of the week (Sun-Sat).
year_of_week_iso TEXT Year of week, ISO The year that contains first day of the ISO week (Mon-Sun).
year_week TEXT Year week Year and week for US weeks (Sun-Sat), e.g. 2024|15
year_week_iso TEXT Year week ISO Year and week for ISO weeks (Mon-Sun), e.g. 2024|20