Windsor brings all your Google Display & Video 360 (DV360) data into Power BI, Looker Studio, Google Sheets, Excel, BigQuery, Snowflake, Tableau, PostgreSQL, MySQL, Python, Amazon S3, Azure, Azure MS SQL

Google Display & Video 360 (DV360) Field Reference

Sample

 

https://connectors.windsor.ai/dv360?api_key=[your API key]&date_preset=last_7d&fields=campaign,clicks,spend,impressions,date,source&_renderer=csv


Fields

IDTypeNameDescriptionReport
account_idTEXTAccount IDYour DV360 advertiser IDGeneral
account_nameTEXTAccount NameYour DV360 advertiser nameGeneral
active_view_audible_fully_on_screen_half_of_duration_trueview_impressionsNUMERICActive View: Audible & Fully On-Screen for Half of Duration (TrueView) ImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) ImpressionsGeneral
active_view_audible_fully_on_screen_half_of_duration_trueview_measurable_impressionsNUMERICActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable ImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable ImpressionsGeneral
active_view_audible_fully_on_screen_half_of_duration_trueview_rateNUMERICActive View: Audible & Fully On-Screen for Half of Duration (TrueView - Youtube) RateActive View: Audible & Fully On-Screen for Half of Duration (TrueView) RateGeneral
ageTEXTAgeAgeGeneral
app_urlTEXTApp/URLApp/URLGeneral
app_url_excludedTEXTApp/URL ExcludedApp/URL ExcludedGeneral
attribution_modelTEXTAttribution ModelAttribution ModelGeneral
audio_mutes_audioNUMERICAudio Mutes (Audio)Audio Mutes (Audio)General
audio_unmutes_audioNUMERICAudio Unmutes (Audio)Audio Unmutes (Audio)General
campaignTEXTCampaignThe Campaign NameGeneral
campaign_budget_idTEXTCampaign Budget IDThe unique ID of the campaign budget. Assigned by the system. Do not set for new budgets.Campaigns
campaign_budget_nameTEXTCampaign Budget NameThe display name of the budget.Campaigns
campaign_budget_unitTEXTCampaign Budget UnitSpecifies whether the budget is measured in currency or impressions.Campaigns
campaign_goal_typeTEXTCampaign Goal TypeThe type of the campaign goal.Campaigns
campaign_idTEXTCampaign IDThe Campaign IDGeneral
campaign_performance_goal_amountNUMERICCampaign Performance Goal AmountThe goal amount, in micros of the advertiser's currency.Campaigns
campaign_performance_goal_percNUMERICCampaign Perfomance Goal PercentageThe decimal representation of the goal percentage in micros.Campaigns
campaign_performance_goal_typeTEXTCampaign Performance Goal TypeThe type of the campaign perfomance goal.Campaigns
campaign_planned_end_dateNUMERICCampaign Planned End DateEnd date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.Campaigns
campaign_planned_spendNUMERICCampaign Planned SpendThe amount the campaign is expected to spend for its given plannedDates.Campaigns
campaign_planned_start_dateNUMERICCampaign Planned Start DateStart date that the campaign is expected to run. They are resolved relative to the parent advertiser's time zone.Campaigns
campaign_update_timeTIMESTAMPCampaign Update TimeThe timestamp when the campaign was last updated. Assigned by the system.Campaigns
cityCITYCityCity NameGeneral
cityidTEXTCity IDCity IDGeneral
clicksNUMERICClicksThe Number of ClicksGeneral
clicks_lead_conv_percNUMERICClicks Lead Conv PercentageClicks Leading to Conversions %General
cm_ad_idTEXTCM Ad IDThe Campaign Manager 360 tracking ad associated with the creative.Creatives
cm_placement_idTEXTCM Placement IDThe unique ID of the Campaign Manager 360 placement associated with the creative.General
companion_clicks_audioNUMERICCompanion Clicks (Audio)Companion Clicks (Audio)General
companion_impressions_audioNUMERICCompanion Views (Audio)Companion Views (Audio)General
complete_listens_audioNUMERICComplete Listens (Audio)Complete Listens (Audio)General
complete_views_videoNUMERICComplete Views (Video)Complete Views (Video)General
completion_rate_audioPERCENTCompletion Rate (Audio)Completion Rate (Audio)General
conversionsNUMERICConversionsTotal conversionsGeneral
countryCOUNTRYCountryCountryGeneral
cpm_fee1_advertiserNUMERICCPM Fee 1 (Advertiser Currency)CPM Fee 1 (Advertiser Currency)CPM
cpm_fee1_partnerNUMERICCPM Fee 1 (Partner Currency)CPM Fee 1 (Partner Currency)CPM
cpm_fee1_usdNUMERICCPM Fee 1 (USD)CPM Fee 1 (USD)CPM
cpm_fee2_advertiserNUMERICCPM Fee 2 (Advertiser Currency)CPM Fee 2 (Advertiser Currency)CPM
cpm_fee2_partnerNUMERICCPM Fee 2 (Partner Currency)CPM Fee 2 (Partner Currency)CPM
cpm_fee2_usdNUMERICCPM Fee 2 (USD)CPM Fee 2 (USD)CPM
cpm_fee3_advertiserNUMERICCPM Fee 3 (Advertiser Currency)CPM Fee 3 (Advertiser Currency)CPM
cpm_fee3_partnerNUMERICCPM Fee 3 (Partner Currency)CPM Fee 3 (Partner Currency)CPM
cpm_fee3_usdNUMERICCPM Fee 3 (USD)CPM Fee 3 (USD)CPM
cpm_fee4_advertiserNUMERICCPM Fee 4 (Advertiser Currency)CPM Fee 4 (Advertiser Currency)CPM
cpm_fee4_partnerNUMERICCPM Fee 4 (Partner Currency)CPM Fee 4 (Partner Currency)CPM
cpm_fee4_usdNUMERICCPM Fee 4 (USD)CPM Fee 4 (USD)CPM
cpm_fee5_advertiserNUMERICCPM Fee 5 (Advertiser Currency)CPM Fee 5 (Advertiser Currency)CPM
cpm_fee5_partnerNUMERICCPM Fee 5 (Partner Currency)CPM Fee 5 (Partner Currency)CPM
cpm_fee5_usdNUMERICCPM Fee 5 (USD)CPM Fee 5 (USD)CPM
creativeTEXTCreativeCreativeGeneral
creative_create_timeTIMESTAMPCreative Create TimeThe timestamp when the creative was created. Assigned by the system.Creatives
creative_hosting_sourceTEXTCreative Hosting SourceIndicates where the creative is hosted.Creatives
creative_idTEXTCreative IDCreative IDGeneral
creative_sizeTEXTCreative SizeCreative SizeGeneral
creative_update_timeTIMESTAMPCreative Update TimeThe timestamp when the creative was last updated. Assigned by the system.Creatives
creativetypeTEXTCreative TypeThe type of the creative.General
currency_advertiserTEXTAdvertiser CurrencyAdvertiser currencyGeneral
currency_partnerTEXTPartner CurrencyPartner currencyGeneral
data_manager_platform_fee_advertiserNUMERICData Management Platform Fee (Advertiser Currency)Data Management Platform Fee (Advertiser Currency)Fees
data_manager_platform_fee_partnerNUMERICData Management Platform Fee (Partner Currency)Data Management Platform Fee (Partner Currency)Fees
data_manager_platform_fee_usdNUMERICData Management Platform Fee (USD)Data Management Platform Fee (USD)Fees
datasourceTEXTData SourceThe name of the Windsor connector returning the row
dateDATEDateThe DateGeneral
demo_composition_impressionNUMERIC% Composition Impressions (Unique Reach Audience)% Composition Impressions (Unique Reach Audience)UniqueReachAudience
demo_composition_impression_coviewedNUMERIC% Composition Impressions (Co-Viewed) (Unique Reach Audience)% Composition Impressions (Co-Viewed) (Unique Reach Audience)UniqueReachAudience
demo_populationNUMERICPopulationPopulationDemo
deviceTEXTDeviceDeviceGeneral
device_makeTEXTDevice Make (DV360)Device Make (DV360)General
device_modelTEXTDevice ModelDevice ModelGeneral
device_typeTEXTDevice TypeDevice TypeGeneral
first_quartile_audioNUMERICFirst-Quartile (Audio)First-Quartile (Audio)General
first_quartile_views_videoNUMERICFirst-Quartile Views (Video)First-Quartile Views (Video)General
floodlight_activityTEXTFloodlight Activity NameFloodlight Activity NameGeneral
floodlight_activity_idTEXTFloodlight Activity IDFloodlight Activity IDGeneral
floodlight_impressionsNUMERICFloodlight ImpressionsFloodlight ImpressionsGeneral
fullscreens_videoNUMERICFullscreens (Video)Fullscreens (Video)General
genderTEXTGenderGenderGeneral
grp_corrected_viewable_impressionsNUMERICViewable Impressions (Unique Reach Audience)Viewable Impressions (Unique Reach Audience)UniqueReachAudience
grp_corrected_viewable_impressions_share_percentNUMERIC% Viewable Composition Impressions (Unique Reach Audience)% Viewable Composition Impressions (Unique Reach Audience)UniqueReachAudience
impressionsNUMERICImpressionsThe Number of Impressions ServedGeneral
impressions_coviewedNUMERICImpressions (Co-Viewed)Impressions (Co-Viewed)General
insertion_orderTEXTInsertion OrderThe Insertion Order NameGeneral
insertion_order_idTEXTInsertion Order IDThe Insertion Order IDGeneral
inventory_commitment_typeTEXTInventory Commitment TypeInventory Commitment TypeInventory
inventory_delivery_methodTEXTInventory Delivery MethodInventory Delivery MethodInventory
inventory_formatTEXTInventory FormatInventory FormatInventory
inventory_media_cost_typeTEXTInventory Media Cost TypeInventory Media Cost TypeInventory
inventory_rate_typeTEXTInventory Rate TypeInventory Rate TypeInventory
inventory_source_groupTEXTInventory Source GroupInventory Source GroupInventory
inventory_source_group_idTEXTInventory Source Group IDInventory Source Group IDInventory
inventory_source_idTEXTInventory Source IDInventory Source IDInventory
inventory_source_id_externalTEXTInventory Source ID (external)Inventory Source ID (external)Inventory
inventory_source_nameTEXTInventory SourceInventory SourceInventory
inventory_source_typeTEXTInventory Source TypeInventory Source TypeInventory
inventory_sources_permissionsTEXTInventory Sources PermissionsInventory Sources PermissionsInventory
last_touch_click_through_conversionsNUMERICLast Touch Click-through ConversionsClick-through ConversionsLast Touch
last_touch_view_through_conversionsNUMERICLast Touch View-through ConversionsView-through ConversionsLast Touch
line_itemTEXTLine Item NameThe Line Item NameGeneral
line_item_budgetTEXTLine Item BudgetThe Line Item BudgetGeneral
line_item_daily_frequencyTEXTLine Item Daily FrequencyThe Line Item FrequencyGeneral
line_item_end_dateDATELine Item End DateThe Line Item End DateGeneral
line_item_idTEXTLine Item IDThe Line Item IDGeneral
line_item_integration_codeTEXTLine Item Integration CodeThe Line Item Integration CodeGeneral
line_item_lifetime_frequencyTEXTLine Item Lifetime FrequencyThe Line Item Lifetime FrequencyGeneral
line_item_pacing_percentageTEXTLine Item Pacing PercentageThe Line Item Pacing PercentageGeneral
line_item_start_dateDATELine Item Start DateThe Line Item Start DateGeneral
line_item_statusTEXTLine Item StatusThe Line Item StatusGeneral
line_item_typeTEXTLine Item TypeThe Line Item TypeGeneral
media_cost_advertiser_currencyNUMERICMedia Cost (Advertiser Currency)Media Cost (Advertiser Currency)General
media_cost_ecpc_advertiserNUMERICMedia Cost eCPC (Advertiser Currency)Media Cost eCPC (Advertiser Currency)CPC
media_cost_ecpc_partnerNUMERICMedia Cost eCPC (Partner Currency)Media Cost eCPC (Partner Currency)CPC
media_cost_ecpc_usdNUMERICMedia Cost eCPC (USD)Media Cost eCPC (USD)CPC
media_cost_ecpcv_advertiserNUMERICVideo Media Cost eCPCV (Advertiser Currency)Video Media Cost eCPCV (Advertiser Currency)CPC
media_cost_ecpcv_partnerNUMERICVideo Media Cost eCPCV (Partner Currency)Video Media Cost eCPCV (Partner Currency)CPC
media_cost_ecpcv_usdNUMERICVideo Media Cost eCPCV (USD)Video Media Cost eCPCV (USD)CPC
media_fee1_advertiserNUMERICMedia Fee 1 (Advertiser Currency)Media Fee 1 (Advertiser Currency)MediaFee
media_fee1_partnerNUMERICMedia Fee 1 (Partner Currency)Media Fee 1 (Partner Currency)MediaFee
media_fee1_usdNUMERICMedia Fee 1 (USD)Media Fee 1 (USD)MediaFee
media_fee2_advertiserNUMERICMedia Fee 2 (Advertiser Currency)Media Fee 2 (Advertiser Currency)MediaFee
media_fee2_partnerNUMERICMedia Fee 2 (Partner Currency)Media Fee 2 (Partner Currency)MediaFee
media_fee2_usdNUMERICMedia Fee 2 (USD)Media Fee 2 (USD)MediaFee
media_fee3_advertiserNUMERICMedia Fee 3 (Advertiser Currency)Media Fee 3 (Advertiser Currency)MediaFee
media_fee3_partnerNUMERICMedia Fee 3 (Partner Currency)Media Fee 3 (Partner Currency)MediaFee
media_fee3_usdNUMERICMedia Fee 3 (USD)Media Fee 3 (USD)MediaFee
media_fee4_advertiserNUMERICMedia Fee 4 (Advertiser Currency)Media Fee 4 (Advertiser Currency)MediaFee
media_fee4_partnerNUMERICMedia Fee 4 (Partner Currency)Media Fee 4 (Partner Currency)MediaFee
media_fee4_usdNUMERICMedia Fee 4 (USD)Media Fee 4 (USD)MediaFee
media_fee5_advertiserNUMERICMedia Fee 5 (Advertiser Currency)Media Fee 5 (Advertiser Currency)MediaFee
media_fee5_partnerNUMERICMedia Fee 5 (Partner Currency)Media Fee 5 (Partner Currency)MediaFee
media_fee5_usdNUMERICMedia Fee 5 (USD)Media Fee 5 (USD)MediaFee
midpoint_audioNUMERICMidpoint (Audio)Midpoint (Audio)General
midpoint_views_videoNUMERICMidpoint Views (Video)Midpoint Views (Video)General
monthTEXTMonthMonth (yyyy/mm)General
partnerTEXTPartner (DV360)PartnerGeneral
partner_idTEXTPartner IDPartner IDGeneral
pauses_audioNUMERICPauses (Audio)Pauses (Audio)General
platform_fee_advertiserNUMERICPlatform Fee (Advertiser Currency)Platform Fee (Advertiser Currency)Fees
platform_fee_partnerNUMERICPlatform Fee (Partner Currency)Platform Fee (Partner Currency)Fees
platform_fee_rateNUMERICPlatform Fee RatePlatform Fee RateFees
platform_fee_usdNUMERICPlatform Fee (USD)Platform Fee (USD)Fees
post_click_conversionsNUMERICPost-Click ConversionsPost-Click ConversionsGeneral
post_view_conversionsNUMERICPost-View ConversionsPost-View ConversionsGeneral
regionREGIONRegionRegion NameGeneral
regionidTEXTRegion IDRegion IDGeneral
revenue_advertiserNUMERICRevenue (Advertiser Currency)Revenue (Advertiser Currency)General
revenue_ecpc_advertiserNUMERICRevenue eCPC (Advertiser Currency)Revenue eCPC (Advertiser Currency)CPC
revenue_ecpc_partnerNUMERICRevenue eCPC (Partner Currency)Revenue eCPC (Partner Currency)CPC
revenue_ecpc_usdNUMERICRevenue eCPC (USD)Revenue eCPC (USD)CPC
revenue_ecpcv_advertiserNUMERICVideo Revenue eCPCV (Advertiser Currency)Video Revenue eCPCV (Advertiser Currency)CPC
revenue_ecpcv_partnerNUMERICVideo Revenue eCPCV (Partner Currency)Video Revenue eCPCV (Partner Currency)CPC
revenue_ecpcv_usdNUMERICVideo Revenue eCPCV (USD)Video Revenue eCPCV (USD)CPC
revenue_partnerNUMERICRevenue (Partner Currency)Revenue (Partner Currency)General
revenue_usdNUMERICRevenue (USD)Revenue (USD)General
skips_videoNUMERICSkips (Video)Skips (Video)General
sourceTEXTSourceThe name of the Windsor connector returning the row
spendNUMERICSpend in Advertiser CurrencyThe Media Spend in the Advertiser CurrencyGeneral
spend_partnerNUMERICSpend in Partner CurrencyThe Media Spend in the Partner CurrencyGeneral
spend_usdNUMERICSpend in USDThe Media Spend in USDGeneral
starts_audioNUMERICStarts (Audio)Starts (Audio)General
starts_videoNUMERICStarts (Video)Starts (Video)General
stops_audioNUMERICStops (Audio)Stops (Audio)General
target_rating_pointsNUMERICTarget Rating PointsTarget Rating PointsUniqueReachAudience
target_rating_points_coviewedNUMERICTarget Rating Points (Co-Viewed)Target Rating Points (Co-Viewed)UniqueReachAudience
tea_trueview_impressionsNUMERICPotential ImpressionsPotential ImpressionsGeneral
tea_trueview_unique_cookiesNUMERICUnique Cookies with ImpressionsUnique Cookies with ImpressionsGeneral
third_quartile_audioNUMERICThird-Quartile (Audio)Third-Quartile (Audio)General
third_quartile_views_videoNUMERICThird-Quartile Views (Video)Third-Quartile Views (Video)General
time_of_dayTEXTTime of DayTime of Day (hour, 0-23)General
todayDATETodayToday's date
total_conversionsNUMERICTotal ConversionsTotal ConversionsGeneral
total_display_timeNUMERICTotal Display TimeTotal Display TimeGeneral
total_media_cost_ecpc_advertiserNUMERICTotal Media Cost eCPC (Advertiser Currency)Total Media Cost eCPC (Advertiser Currency)CPC
total_media_cost_ecpc_partnerNUMERICTotal Media Cost eCPC (Partner Currency)Total Media Cost eCPC (Partner Currency)CPC
total_media_cost_ecpc_usdNUMERICTotal Media Cost eCPC (USD)Total Media Cost eCPC (USD)CPC
total_media_cost_ecpcv_advertiserNUMERICTotal Video Media Cost eCPCV (Advertiser Currency)Total Video Media Cost eCPCV (Advertiser Currency)CPC
total_media_cost_ecpcv_partnerNUMERICTotal Video Media Cost eCPCV (Partner Currency)Total Video Media Cost eCPCV (Partner Currency)CPC
total_media_cost_ecpcv_usdNUMERICTotal Video Media Cost eCPCV (USD)Total Video Media Cost eCPCV (USD)CPC
totalcostNUMERICTotal Cost in Advertiser CurrencyThe Media Spend in the Advertiser Currency (Duplicate)General
totalcost_usdNUMERICTotal Cost USDThe Media Spend in USD (Duplicate)General
trueview_adTEXTYouTube AdYouTube AdTrueView Dim. Additional
trueview_ad_groupTEXTYouTube Ad GroupYouTube Ad GroupTrueView Dim. General
trueview_ad_group_ad_idTEXTYouTube Ad IDYouTube Ad IDTrueView Dim. Additional
trueview_ad_group_idTEXTYouTube Ad Group IDYouTube Ad Group IDTrueView Dim. General
trueview_ad_type_nameTEXTYouTube Ad TypeYouTube Ad TypeTrueView Dim. General
trueview_ageTEXTYoutube AgeAgeTrueView Dim. Other. Can't be used as preset
trueview_all_ad_sequence_impressionsNUMERICAll YouTube Sequence ImpressionsAll YouTube Sequence ImpressionsTrueView Metr. Other. Can't be used as preset
trueview_average_cpe_advertiserNUMERICRevenue eCPE (Advertiser Currency)Revenue eCPE (Advertiser Currency)TrueView Metr. Interactions
trueview_average_cpe_partnerNUMERICRevenue eCPE (Partner Currency)Revenue eCPE (Partner Currency)TrueView Metr. Other. Can't be used as preset
trueview_average_cpe_usdNUMERICRevenue eCPE (USD)Revenue eCPE (USD)TrueView Metr. Other. Can't be used as preset
trueview_categoryTEXTTrueview Category IDCategory IDTrueView Dim. General
trueview_cityCITYCity NameCity NameTrueView Dim. Location
trueview_click_type_nameTEXTClick TypeClick TypeTrueView Dim. General
trueview_conversion_cost_many_per_view_advertiserNUMERICCost / Conversion (Advertiser Currency)Cost / Conversion (Advertiser Currency)TrueView Metr. Conversion Performance
trueview_conversion_cost_many_per_view_partnerNUMERICCost / Conversion (Partner Currency)Cost / Conversion (Partner Currency)TrueView Metr. Other. Can't be used as preset
trueview_conversion_cost_many_per_view_usdNUMERICCost / Conversion (USD)Cost / Conversion (USD)TrueView Metr. Other. Can't be used as preset
trueview_conversion_many_per_viewNUMERICTrueview ConversionsConversionsTrueView Metr. Conversion Performance
trueview_conversion_rate_one_per_viewNUMERICView Conversion RateView Conversion RateTrueView Metr. Conversion Performance
trueview_conversion_typeTEXTTrueview Conversion TypeConversion TypeTrueView Dim. General
trueview_countryCOUNTRYTrueview Country NameCountry NameTrueView Dim. Location
trueview_cpv_advertiserNUMERICRevenue eCPV (Advertiser Currency)Revenue eCPV (Advertiser Currency)TrueView Metr. Delivery
trueview_cpv_partnerNUMERICRevenue eCPV (Partner Currency)Revenue eCPV (Partner Currency)TrueView Metr. Other. Can't be used as preset
trueview_cpv_usdNUMERICRevenue eCPV (USD)Revenue eCPV (USD)TrueView Metr. Other. Can't be used as preset
trueview_custom_affinityTEXTCustom Affinity IDCustom Affinity IDTrueView Dim. Additional Dimensions
trueview_detailed_demographicsTEXTDetailed DemographicsDetailed DemographicsTrueView Dim. Additional
trueview_detailed_demographics_idTEXTDetailed Demographics IDDetailed Demographics IDTrueView Dim. Additional
trueview_dmaTEXTDMA IDDMA IDTrueView Dim. Location
trueview_dma_nameTEXTDMA (dv360)DMATrueView Dim. Location
trueview_earned_likesNUMERICEarned LikesEarned LikesTrueView Metr. Interactions
trueview_earned_playlist_additionsNUMERICEarned Playlist AdditionsEarned Playlist AdditionsTrueView Metr. Interactions
trueview_earned_sharesNUMERICEarned SharesEarned SharesTrueView Metr. Interactions
trueview_earned_subscribersNUMERICEarned SubscribersEarned SubscribersTrueView Metr. Interactions
trueview_earned_viewsNUMERICEarned ViewsEarned Views metrics (Interactions)TrueView Metr. Delivery
trueview_engagement_rateNUMERICEngagement Rate (dv360)Engagement RateTrueView Metr. Interactions
trueview_engagementsNUMERICTrueview EngagementsEngagementsTrueView Metr. Interactions
trueview_genderTEXTYoutube (Trueview) GenderGenderTrueView Dim. Other. Can't be used as preset
trueview_general_invalid_traffic_givt_viewsNUMERICTrueView: General Invalid Traffic (GIVT) ViewsTrueView: General Invalid Traffic (GIVT) ViewsTrueView Metr. Other. Can't be used as preset
trueview_household_incomeTEXTHousehold IncomeHousehold IncomeTrueView Dim. Additional
trueview_iar_ageTEXTTrueview AgeAgeTrueView Dim. Inventory Availability
trueview_iar_categoryTEXTCategoryCategoryTrueView Dim. Inventory Availability
trueview_iar_cityCITYTrueview CityCityTrueView Dim. Inventory Availability
trueview_iar_countryCOUNTRYTrueview IAR CountryCountryTrueView Dim. Inventory Availability
trueview_iar_country_nameCOUNTRYTrueview IAR Country NameCountryTrueView Dim. Inventory Availability
trueview_iar_genderTEXTTrueview GenderGenderTrueView Dim. Inventory Availability
trueview_iar_interestTEXTTrueview InterestInterestTrueView Dim. Inventory Availability
trueview_iar_languageTEXTTrueview LanguageLanguageTrueView Dim. Inventory Availability
trueview_iar_parental_statusTEXTTrueview Parental StatusParental StatusTrueView Dim. Inventory Availability
trueview_iar_regionREGIONTrueview IAR RegionRegionTrueView Dim. Inventory Availability
trueview_iar_region_nameREGIONTrueview IAR Region NameRegionTrueView Dim. Inventory Availability
trueview_iar_remarketing_listTEXTTrueview Remarketing List IDRemarketing List IDTrueView Dim. Inventory Availability
trueview_iar_time_of_dayTIMESTAMPTime of Day (TrueView)Time of Day (TrueView)TrueView Dim. Inventory Availability
trueview_iar_youtube_channelTEXTYouTube ChannelYouTube ChannelTrueView Dim. Inventory Availability
trueview_iar_youtube_videoTEXTYouTube VideoYouTube VideoTrueView Dim. Inventory Availability
trueview_iar_zipcodeTEXTZip CodeZip CodeTrueView Dim. Inventory Availability
trueview_impression_shareNUMERICImpression ShareImpression ShareTrueView Metr. Other. Can't be used as preset
trueview_interestTEXTInterestInterestTrueView Dim. YouTube Inventory Availability
trueview_invalid_viewsNUMERICTrueView: Invalid ViewsTrueView: Invalid ViewsTrueView Metr. Other. Can't be used as preset
trueview_keywordTEXTTrueview KeywordKeywordTrueView Dim. General
trueview_lost_is_budgetNUMERICLost Impression Share (Budget)Lost Impression Share (Budget)TrueView Metr. Other. Can't be used as preset
trueview_lost_is_rankNUMERICLost Impression Share (Rank)Lost Impression Share (Rank)TrueView Metr. Other. Can't be used as preset
trueview_parental_statusTEXTParental StatusParental StatusTrueView Dim. YouTube Inventory Availability
trueview_placementTEXTPlacement (Managed)Placement (Managed)TrueView Dim. Additional
trueview_placement_idTEXTPlacement ID (Managed)Placement ID (Managed)TrueView Dim. Additional
trueview_regionREGIONTrueview Region IDRegion IDTrueView Dim. Location
trueview_region_nameREGIONTrueview Region NameRegionTrueView Dim. Location
trueview_remarketing_listTEXTRemarketing List IDRemarketing List IDTrueView Dim. Audience
trueview_remarketing_list_nameTEXTRemarketing ListRemarketing ListTrueView Dim. Audience
trueview_targeting_expansionTEXTTargeting ExpansionTargeting ExpansionTrueView Dim. Other. Can't be used as preset
trueview_total_conversion_values_advertiserNUMERICTotal Conversion Value (Advertiser Currency)Total Conversion Value (Advertiser Currency)TrueView Metr. Conversion Performance
trueview_total_conversion_values_partnerNUMERICTotal Conversion Value (Partner Currency)Total Conversion Value (Partner Currency)TrueView Metr. Other. Can't be used as preset
trueview_total_conversion_values_usdNUMERICTotal Conversion Value (USD)Total Conversion Value (USD)TrueView Metr. Other. Can't be used as preset
trueview_unique_viewersNUMERICUnique ViewersUnique ViewersTrueView Metr. Other. Can't be used as preset
trueview_urlTEXTPlacement (All)Placement (All)TrueView Dim. Additional
trueview_view_rateNUMERICTrueView: View RateTrueView: View RateTrueView Metr. Delivery
trueview_viewsNUMERICTrueView: ViewsTrueView: ViewsTrueView Metr. Delivery
trueview_zipcodeTEXTZipcode NameZipcode NameTrueView Dim. Location
unique_reach_average_impression_frequencyNUMERICUnique Reach: Average Impression Frequency (Unique Reach)Unique Reach: Average Impression Frequency (Unique Reach)UniqueReach
unique_reach_average_impression_frequency_coviewedNUMERICUnique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach)Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach)UniqueReach
unique_reach_average_viewable_impression_frequencyNUMERICUnique Reach: Average Viewable Impression Frequency (Unique Reach)Unique Reach: Average Viewable Impression Frequency (Unique Reach)UniqueReach
unique_reach_click_reachNUMERICUnique Reach: Click Reach (Unique Reach)Unique Reach: Click Reach (Unique Reach)UniqueReach
unique_reach_impression_reachNUMERICUnique Reach: Impression Reach (Unique Reach)Unique Reach: Impression Reach (Unique Reach)UniqueReach
unique_reach_impression_reach_added_with_cross_stack_fcapNUMERICUnique Reach: Added Impression Reach From Frequency Cap (Unique Reach)Unique Reach: Added Impression Reach From Frequency Cap (Unique Reach)UniqueReach
unique_reach_impression_reach_added_with_pg_fmgmtNUMERICProgrammatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach)Programmatic Guaranteed Added Unique Reach: Impressions due to Frequency (Unique Reach)UniqueReach
unique_reach_impression_reach_coviewedNUMERICUnique Reach: Impression Reach (Co-Viewed) (Unique Reach)Unique Reach: Impression Reach (Co-Viewed) (Unique Reach)UniqueReach
unique_reach_incremental_click_reachNUMERICUnique Reach: Incremental Click Reach (Unique Reach)Unique Reach: Incremental Click Reach (Unique Reach)UniqueReach
unique_reach_incremental_impression_reachNUMERICUnique Reach: Incremental Impression Reach (Unique Reach)Unique Reach: Incremental Impression Reach (Unique Reach)UniqueReach
unique_reach_incremental_total_reachNUMERICUnique Reach: Incremental Total Reach (Unique Reach)Unique Reach: Incremental Total Reach (Unique Reach)UniqueReach
unique_reach_incremental_viewable_impression_reachNUMERICUnique Reach: Incremental Viewable Impression Reach (Unique Reach)Unique Reach: Incremental Viewable Impression Reach (Unique Reach)UniqueReach
unique_reach_total_reachNUMERICUnique Reach: Total Reach (Unique Reach)Unique Reach: Total Reach (Unique Reach)UniqueReach
unique_reach_total_reach_coviewedNUMERICUnique Reach: Total Reach (Co-Viewed) (Unique Reach)Unique Reach: Total Reach (Co-Viewed) (Unique Reach)UniqueReach
unique_reach_viewable_impression_reachNUMERICUnique Reach: Viewable Impression Reach (Unique Reach)Unique Reach: Viewable Impression Reach (Unique Reach)UniqueReach
viewable_gross_rating_pointsNUMERICViewable Target Rating PointsViewable Target Rating PointsUniqueReachAudience
viewable_impressionsNUMERICActive View: Viewable ImpressionsActive View: Viewable ImpressionsGeneral
virtual_people_average_impression_frequency_by_demo_coviewedNUMERICUnique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience)Unique Reach: Average Impression Frequency (Co-Viewed) (Unique Reach Audience)UniqueReachAudience
virtual_people_average_viewable_impression_frequency_by_demoNUMERICUnique Reach: Average Viewable Impression Frequency (Unique Reach Audience)Unique Reach: Average Viewable Impression Frequency (Unique Reach Audience)UniqueReachAudience
virtual_people_click_reach_by_demoNUMERICUnique Reach: Click Reach (Unique Reach Audience)Unique Reach: Click Reach (Unique Reach Audience)UniqueReachAudience
virtual_people_duplicate_click_reachNUMERICUnique Reach: Duplicate Click Reach (Unique Reach)Unique Reach: Duplicate Click Reach (Unique Reach)UniqueReach
virtual_people_duplicate_click_reach_percentNUMERICUnique Reach: Duplicate Click Reach Percent (Unique Reach)Unique Reach: Duplicate Click Reach Percent (Unique Reach)UniqueReach
virtual_people_duplicate_impression_reachNUMERICUnique Reach: Duplicate Impression Reach (Unique Reach)Unique Reach: Duplicate Impression Reach (Unique Reach)UniqueReach
virtual_people_duplicate_impression_reach_percentNUMERICUnique Reach: Duplicate Impression Reach Percent (Unique Reach)Unique Reach: Duplicate Impression Reach Percent (Unique Reach)UniqueReach
virtual_people_duplicate_total_reachNUMERICUnique Reach: Duplicate Total Reach (Unique Reach)Unique Reach: Duplicate Total Reach (Unique Reach)UniqueReach
virtual_people_duplicate_total_reach_percentNUMERICUnique Reach: Duplicate Total Reach Percent (Unique Reach)Unique Reach: Duplicate Total Reach Percent (Unique Reach)UniqueReach
virtual_people_duplicate_viewable_impression_reachNUMERICUnique Reach: Duplicate Viewable Impression Reach (Unique Reach)Unique Reach: Duplicate Viewable Impression Reach (Unique Reach)UniqueReach
virtual_people_duplicate_viewable_impression_reach_percentNUMERICUnique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach)Unique Reach: Duplicate Viewable Impression Reach Percent (Unique Reach)UniqueReach
virtual_people_exclusive_click_reachNUMERICUnique Reach: Exclusive Click Reach (Unique Reach)Unique Reach: Exclusive Click Reach (Unique Reach)UniqueReach
virtual_people_exclusive_click_reach_percentNUMERICUnique Reach: Exclusive Click Reach Percent (Unique Reach)Unique Reach: Exclusive Click Reach Percent (Unique Reach)UniqueReach
virtual_people_exclusive_impression_reachNUMERICUnique Reach: Exclusive Impression Reach (Unique Reach)Unique Reach: Exclusive Impression Reach (Unique Reach)UniqueReach
virtual_people_exclusive_impression_reach_percentNUMERICUnique Reach: Exclusive Impression Reach Percent (Unique Reach)Unique Reach: Exclusive Impression Reach Percent (Unique Reach)UniqueReach
virtual_people_exclusive_total_reachNUMERICUnique Reach: Exclusive Total Reach (Unique Reach)Unique Reach: Exclusive Total Reach (Unique Reach)UniqueReach
virtual_people_exclusive_total_reach_percentNUMERICUnique Reach: Exclusive Total Reach PercentUnique Reach: Exclusive Total Reach PercentUniqueReach
virtual_people_exclusive_viewable_impression_reachNUMERICUnique Reach: Exclusive Viewable Impression ReachUnique Reach: Exclusive Viewable Impression ReachUniqueReach
virtual_people_exclusive_viewable_impression_reach_percentNUMERICUnique Reach: Exclusive Viewable Impression Reach PercentUnique Reach: Exclusive Viewable Impression Reach PercentUniqueReach
virtual_people_impression_reach_by_demoNUMERICUnique Reach: Impression ReachUnique Reach: Impression ReachUniqueReach
virtual_people_impression_reach_by_demo_coviewedNUMERICUnique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience)Unique Reach: Impression Reach (Co-Viewed) (Unique Reach Audience)UniqueReachAudience
virtual_people_impression_reach_percentNUMERIC% Population Reach% Population ReachUniqueReachAudience
virtual_people_impression_reach_percent_coviewedNUMERIC% Population Reach (Co-Viewed) (Unique Reach Audience)% Population Reach (Co-Viewed) (Unique Reach Audience)UniqueReachAudience
virtual_people_impression_reach_share_percentNUMERIC% Composition Reach% Composition ReachUniqueReachAudience
virtual_people_impression_reach_share_percent_covievedNUMERIC% Composition Reach (Co-Viewed)% Composition Reach (Co-Viewed)UniqueReachAudience
virtual_people_overlap_click_reachNUMERICUnique Reach: Overlap Click ReachUnique Reach: Overlap Click ReachUniqueReach
virtual_people_overlap_click_reach_percentNUMERICUnique Reach: Overlap Click Reach PercentUnique Reach: Overlap Click Reach PercentUniqueReach
virtual_people_overlap_impression_reachNUMERICUnique Reach: Overlap Impression ReachUnique Reach: Overlap Impression ReachUniqueReach
virtual_people_overlap_impression_reach_percentNUMERICUnique Reach: Overlap Impression Reach PercentUnique Reach: Overlap Impression Reach PercentUniqueReach
virtual_people_overlap_total_reachNUMERICUnique Reach: Overlap Total ReachUnique Reach: Overlap Total ReachUniqueReach
virtual_people_overlap_total_reach_percentNUMERICUnique Reach: Overlap Total Reach PercentUnique Reach: Overlap Total Reach PercentUniqueReach
virtual_people_overlap_viewable_impression_reachNUMERICUnique Reach: Overlap Viewable Impression ReachUnique Reach: Overlap Viewable Impression ReachUniqueReach
virtual_people_overlap_viewable_impression_reach_percentNUMERICUnique Reach: Overlap Viewable Impression Reach PercentUnique Reach: Overlap Viewable Impression Reach PercentUniqueReach
virtual_people_viewable_impression_reach_by_demoNUMERICUnique Reach: Viewable Impression ReachUnique Reach: Viewable Impression ReachUniqueReach
virtual_people_viewable_impression_reach_percentNUMERIC% Viewable Population Reach% Viewable Population ReachUniqueReachAudience
virtual_people_viewable_impression_reach_share_percentNUMERIC% Viewable Composition Reach% Viewable Composition ReachUniqueReachAudience
weekTEXTWeekWeek (Sunday - Saturday, yyyy/mm/dd - yyyy/mm/dd)General
yearTEXTYearYear (yyyy)General