| account_id | TEXT | Account ID | Account ID. |
| account_name | TEXT | Account Name | Account Name. |
| advertiser_id | TEXT | Advertiser ID | UUID represents the Advertiser ID in the Vibe platform. |
| advertiser_name | TEXT | Advertiser Name | Advertiser Name in the Vibe platform. |
| amount_of_purchases | NUMERIC | Amount of Purchases (USD) | Amount of in-app purchases attributed to Vibe in US dollars. |
| app_id | TEXT | App ID | Android or iOS App ID. Note that when specified, if you have multiple app IDs, the impressions and ad spend will be split evenly between app IDs. |
| campaign | TEXT | Campaign | Campaign Name in the Vibe platform. |
| campaign_id | TEXT | Campaign ID | UUID represents the Campaign ID in the Vibe platform. |
| channel_name | TEXT | Channel Name | The channel name on which the impression occurred (Pluto, ESPN, Tubi, etc.) |
| completed_views | NUMERIC | Completed Views | Number of completed views (100%). |
| cost_per_completed_view | NUMERIC | Cost per Completed View (USD) | Cost per completed views in USD. |
| cost_per_custom_1 | NUMERIC | Cost per Custom 1 (USD) | Cost per custom 1 in USD |
| cost_per_custom_2 | NUMERIC | Cost per Custom 2 (USD) | Cost per custom 2 in USD. |
| cost_per_custom_3 | NUMERIC | Cost per Custom 3 (USD) | Cost per custom 3 in USD. |
| cost_per_install | NUMERIC | Cost per Install (USD) | Cost per app install in USD. |
| cost_per_lead | NUMERIC | Cost per Lead (USD) | Cost per lead in USD. |
| cost_per_page_view | NUMERIC | Cost per Page View (USD) | Cost per page view in USD. |
| cost_per_purchase | NUMERIC | Cost per Purchase (USD) | Cost per purchase in USD. |
| cost_per_session | NUMERIC | Cost per Session (USD) | Cost per session in USD. |
| cost_per_signup | NUMERIC | Cost per Signup (USD) | Cost per signup in USD |
| cpm | NUMERIC | CPM (USD) | Cost per mille impressions in USD. |
| creative_id | TEXT | Creative ID | UUID represents the Creative ID in the Vibe platform. |
| creative_name | TEXT | Creative Name | Creative Name in the Vibe platform. |
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row |
| date | DATE | Date | Date of the impression in the requested timezone. The default timezone is UTC. |
| day_of_month | TEXT | Day of month | Day of the month |
| geo_city | CITY | Geo City | The city in which the impression occurred. |
| geo_metro | TEXT | Geo Metro (DMA) | The metro (DMA), in which the impression occurred. |
| geo_region | REGION | Geo Region | The region (US state), in which the impression occurred. |
| geo_zip | TEXT | Geo Zip Code | The zip code in which the impression occurred. |
| households | NUMERIC | Households | Number of unique households reached. |
| impressions | NUMERIC | Impressions | Number of impressions. Float and not an Integer, because impressions can be split among multiple app IDs, (MMP-only). |
| installs | NUMERIC | Installs | Number of app installs attributed to Vibe. |
| month | TEXT | Month | Number of the month |
| number_of_custom_1 | NUMERIC | Number of Custom 1 | Number of custom 1 events attributed to Vibe if you are using an MMP. |
| number_of_custom_2 | NUMERIC | Number of Custom 2 | Number of custom 2 events attributed to Vibe if you are using an MMP. |
| number_of_custom_3 | NUMERIC | Number of Custom 3 | Number of custom 3 events attributed to Vibe if you are using an MMP. |
| number_of_leads | NUMERIC | Number of Leads | Number of leads attributed to Vibe. Web-based metric only. |
| number_of_purchases | NUMERIC | Number of Purchases | Number of in-app purchases attributed to Vibe if you are using an MMP or number of web purchases attributed to Vibe if you are using a Vibe pixel. |
| number_of_sessions | NUMERIC | Number of Sessions | Number of sessions attributed to Vibe. Web-based metric only. |
| number_of_signups | NUMERIC | Number of Signups | Number of in-app signups attributed to Vibe if you are using an MMP. |
| os | TEXT | OS | Os of the app_id (Android or IOS). Web if the data you are pulling is based on web-pixel activity. |
| page_views | NUMERIC | Page Views | Number of page views attributed to Vibe. Web-based metric only. |
| roas | PERCENT | ROAS (%) | Return on ad Spend (value returned in percentage format). |
| screen | TEXT | Screen | Screen on which the impression occurred (TV, Mobile, Tablet) |
| segment_ages | TEXT | Segment Ages | The age audience on which the impression occurred. |
| segment_career | TEXT | Segment Career | The career audience on which the impression occurred. |
| segment_education | TEXT | Segment Education | The education audience on which the impression occurred. |
| segment_estimated_incomes | TEXT | Segment Estimated Incomes | The estimated income audience on which the impression occurred. |
| segment_estimated_net_worth | TEXT | Segment Estimated Net Worth | The estimated net worth audience on which the impression occurred. |
| segment_ethnicity | TEXT | Segment Ethnicity | The ethnicity audience on which the impression occurred. |
| segment_family_composition | TEXT | Segment Family Composition | The family composition audience on which the impression occurred. |
| segment_genders | TEXT | Segment Genders | The gender audience on which the impression occurred. |
| segment_interests | TEXT | Segment Interests | The interest audience on which the impression occurred. |
| segment_languages | TEXT | Segment Languages | The language audience on which the impression occurred. |
| segment_political_status | TEXT | Segment Political Status | The political audience on which the impression occurred. |
| segment_retargeting | TEXT | Segment Retargeting | The retargeting audience on which the impression occurred. Only for retargeting campaigns. |
| source | TEXT | Source | The name of the Windsor connector returning the row |
| spend | NUMERIC | Spend (USD) | Ad-spend amount in US dollars. |
| strategy_id | TEXT | Strategy ID | UUID represents the Strategy ID in the Vibe platform. |
| strategy_name | TEXT | Strategy Name | Strategy Name in the Vibe platform. |
| today | DATE | Today | Today's date |
| view_through_rate | PERCENT | View Through Rate (%) | Completed views divided by impressions (value returned in percentage format). |
| week | TEXT | Week | Week (Sun-Sat). |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). |
| year | TEXT | Year | Year |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |
