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Send your Adalyser data to
Adalyser Connector Reference
23 metrics70 dimensions
The Adalyser connector allows to retrieve data from the Adalyser platform
https://connectors.windsor.ai/adalyser?fields=client_id,client_name,grosscost,clientcost,timezone,date,day,daypart,weekstart,market,platform,channel,programme,product,length,position,linkkey,creative,adgroup,saleshouse,status,type,leadcount,lead_sources_desktop,lead_sources_mobile,lead_actions_new,lead_actions_returning,lead_origins_paid_search,lead_origins_organic_search,lead_origins_direct,lead_attribute_4,lead_attribute_5,cpl,cpl_sources_desktop,cpl_sources_mobile,lead_baseline,lead_uplift,appt_count,cpa,sales_count,sale_sources_desktop,sale_sources_mobile,sale_origins_paid_search,sale_origins_organic_search,sale_origins_direct,sale_attribute_4,sale_attribute_5,cps,cps_sources_desktop,cps_sources_mobile,sales_value,sale_value_sources_desktop,sale_value_sources_mobile,sale_value_actions_new,sale_value_actions_returning,sale_value_origins_paid_search,sale_value_origins_organic_search,sale_value_origins_direct,sale_value_attribute_4,sale_value_attribute_5,avg_sales_value,roi,lead_sale_conv_rate&api_key=[your API key]
The Adalyser connector exposes 93 fields (23 metrics, 70 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
Adalyser Fields
The Adalyser connector includes 93 fields.
Adalyser fields (adgroup to lead_sources_desktop)
| ID | Type | Name | Description |
|---|---|---|---|
| adgroup | TEXT | Ad Group | The Ad Group |
| appt_count | NUMERIC | Appt Count | The Appt Count |
| audience_name | TEXT | Audience Name | The Audience Name |
| avg_sales_value | NUMERIC | Avg Sales Value | The Avg Sales Value |
| channel | TEXT | Channel | The Channel |
| client_id | TEXT | Client ID | Client ID |
| client_name | TEXT | Client Name | Client Name |
| clientcost | NUMERIC | Client Cost | The Client Cost |
| conversions | NUMERIC | Conversions | The number of sales (conversions). |
| cpa | NUMERIC | CPA | The CPA |
| cpl | NUMERIC | CPL | The CPL |
| cpl_sources_desktop | TEXT | CPL Sources Desktop | The CPL Sources Desktop |
| cpl_sources_mobile | TEXT | CPL Sources Mobile | The CPL Sources Mobile |
| cps | NUMERIC | CPS | The CPS |
| cps_sources_desktop | TEXT | CPS Sources Desktop | The CPS Sources Desktop |
| cps_sources_mobile | TEXT | CPS Sources Mobile | The CPS Sources Mobile |
| cpt | NUMERIC | CPT | The CPT |
| creative | TEXT | Creative | The Creative |
| cvr | PERCENT | CVR | Leads to sales conversion rate. |
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | |
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row |
| date | DATE | Date | The Date |
| day | TEXT | Day | The Day |
| day_of_month | TEXT | Day of month | Day of the month |
| daypart | TEXT | Daypart | The Daypart |
| grosscost | NUMERIC | Gross Cost | The Gross Cost |
| impacts | NUMERIC | Impacts | The Impacts |
| ipa | NUMERIC | IPA | The IPA |
| ipl | NUMERIC | IPL | The IPL |
| ips | NUMERIC | IPS | The IPS |
| lead_actions_new | TEXT | Lead Actions New | The Lead Actions New |
| lead_actions_returning | TEXT | Lead Actions Returning | The Lead Actions Returning |
| lead_attribute_4 | TEXT | Lead Attribute 4 | The Lead Attribute 4 |
| lead_attribute_5 | TEXT | Lead Attribute 5 | The Lead Attribute 5 |
| lead_baseline | NUMERIC | Lead Baseline | The Lead Baseline |
| lead_origins_direct | TEXT | Lead Origins Direct | The Lead Origins Direct |
| lead_origins_organic_search | TEXT | Lead Origins Organic Search | The Lead Origins Organic Search |
| lead_origins_paid_search | TEXT | Lead Origins Paid Search | The Lead Origins Paid Search |
| lead_sale_conv_rate | PERCENT | CVR (Duplicate) | Leads to sales conversion rate. |
| lead_sources_desktop | TEXT | Lead Sources Desktop | The Lead Sources Desktop |
Adalyser fields (lead_sources_mobile to tvrs)
| ID | Type | Name | Description |
|---|---|---|---|
| lead_sources_mobile | TEXT | Lead Sources Mobile | The Lead Sources Mobile |
| lead_uplift | TEXT | Lead Uplift | The Lead Uplift |
| leadcount | NUMERIC | Lead Count (Sessions Duplicate) | The number of leads (sessions). |
| length | TEXT | Length | The Length |
| linkkey | TEXT | Link Key | The Link Key |
| market | TEXT | Market | The Market |
| month | TEXT | Month | Number of the month |
| now | Now | Current timestamp | |
| platform | TEXT | Platform | The Platform |
| position_text | TEXT | Position (text) | The Position |
| product | TEXT | Product name | The Product |
| programme | TEXT | Programme | The Programme |
| roi | PERCENT | ROI | Return on investment. |
| roi_rate | PERCENT | ROI (Duplicate) | Return on investment. |
| sale_attribute_4 | TEXT | Sale Attribute 4 | The Sale Attribute 4 |
| sale_attribute_5 | TEXT | Sale Attribute 5 | The Sale Attribute 5 |
| sale_count | NUMERIC | Sales Count (Conversions Duplicate) | The number of sales (conversions). |
| sale_origins_direct | TEXT | Sale Origins Direct | The Sale Origins Direct |
| sale_origins_organic_search | TEXT | Sale Origins Organic Search | The Sale Origins Organic Search |
| sale_origins_paid_search | TEXT | Sale Origins Paid Search | The Sale Origins Paid Search |
| sale_sources_desktop | TEXT | Sale Sources Desktop | The Sale Sources Desktop |
| sale_sources_mobile | TEXT | Sale Sources Mobile | The Sale Sources Mobile |
| sale_value_actions_new | TEXT | Sale Value Actions New | The Sale Value Actions New |
| sale_value_actions_returning | TEXT | Sale Value Actions Returning | The Sale Value Actions Returning |
| sale_value_attribute_4 | TEXT | Sale Value Attribute 4 | The Sale Value Attribute 4 |
| sale_value_attribute_5 | TEXT | Sale Value Attribute 5 | The Sale Value Attribute 5 |
| sale_value_origins_direct | TEXT | Sale Value Origins Direct | The Sale Value Origins Direct |
| sale_value_origins_organic_search | TEXT | Sale Value Origins Organic Search | The Sale Value Origins Organic Search |
| sale_value_origins_paid_search | TEXT | Sale Value Origins Paid Search | The Sale Value Origins Paid Search |
| sale_value_sources_desktop | TEXT | Sale Value Sources Desktop | The Sale Value Sources Desktop |
| sale_value_sources_mobile | TEXT | Sale Value Sources Mobile | The Sale Value Sources Mobile |
| sales_value | NUMERIC | Sales Value | The Sales Value |
| saleshouse | TEXT | Sales House | The Sales House |
| sessions | NUMERIC | Sessions | The number of sessions (leads). |
| source | TEXT | Source | The name of the Windsor connector returning the row |
| status | TEXT | Status | The Status |
| time | TEXT | Time | The Time |
| timezone | TEXT | Timezone | The Timezone |
| today | DATE | Today | Today's date |
| tvrs | NUMERIC | TVRS | The TVRs |
Adalyser fields (type to year_week_iso)
| ID | Type | Name | Description |
|---|---|---|---|
| type | TEXT | Type | The Type |
| week | TEXT | Week | Week (Sun-Sat). |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). |
| weekstart | TEXT | Week Start | The Week Start |
| year | TEXT | Year | Year |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |