Braze Connector Reference

75 metrics80 dimensions

The Braze connector exposes 155 fields (75 metrics, 80 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.


Braze Fields

Braze campaigns fields

The campaigns report of the Braze connector includes 5 fields.

ID Type Name Description
campaigns__id TEXT campaigns.id campaigns.id
campaigns__is_api_campaign BOOLEAN campaigns.is_api_campaign campaigns.is_api_campaign
campaigns__last_edited TEXT campaigns.last_edited campaigns.last_edited
campaigns__name TEXT campaigns.name campaigns.name
campaigns__tags OBJECT campaigns.tags campaigns.tags

Braze campaigns_analytics fields

The campaigns_analytics report of the Braze connector includes 49 fields.

Braze campaigns_analytics fields (campaigns_analytics__android_push_body_clicks to campaigns_analytics__sms_help)

ID Type Name Description
campaigns_analytics__android_push_body_clicks NUMERIC campaigns_analytics.android_push_body_clicks campaigns_analytics.android_push_body_clicks
campaigns_analytics__android_push_bounces NUMERIC campaigns_analytics.android_push_bounces campaigns_analytics.android_push_bounces
campaigns_analytics__android_push_direct_opens NUMERIC campaigns_analytics.android_push_direct_opens campaigns_analytics.android_push_direct_opens
campaigns_analytics__android_push_sent NUMERIC campaigns_analytics.android_push_sent campaigns_analytics.android_push_sent
campaigns_analytics__android_push_total_opens NUMERIC campaigns_analytics.android_push_total_opens campaigns_analytics.android_push_total_opens
campaigns_analytics__campaign_id TEXT campaigns_analytics.campaign_id campaigns_analytics.campaign_id
campaigns_analytics__conversions NUMERIC campaigns_analytics.conversions campaigns_analytics.conversions
campaigns_analytics__conversions1 NUMERIC campaigns_analytics.conversions1 campaigns_analytics.conversions1
campaigns_analytics__conversions1_by_send_time NUMERIC campaigns_analytics.conversions1_by_send_time campaigns_analytics.conversions1_by_send_time
campaigns_analytics__conversions2 NUMERIC campaigns_analytics.conversions2 campaigns_analytics.conversions2
campaigns_analytics__conversions2_by_send_time NUMERIC campaigns_analytics.conversions2_by_send_time campaigns_analytics.conversions2_by_send_time
campaigns_analytics__conversions3 NUMERIC campaigns_analytics.conversions3 campaigns_analytics.conversions3
campaigns_analytics__conversions3_by_send_time NUMERIC campaigns_analytics.conversions3_by_send_time campaigns_analytics.conversions3_by_send_time
campaigns_analytics__conversions_by_send_time NUMERIC campaigns_analytics.conversions_by_send_time campaigns_analytics.conversions_by_send_time
campaigns_analytics__email_bounce_rate PERCENT campaigns_analytics.email_bounce_rate campaigns_analytics.email_bounce_rate
campaigns_analytics__email_bounces NUMERIC campaigns_analytics.email_bounces campaigns_analytics.email_bounces
campaigns_analytics__email_click_rate PERCENT campaigns_analytics.email_click_rate campaigns_analytics.email_click_rate
campaigns_analytics__email_clicks NUMERIC campaigns_analytics.email_clicks campaigns_analytics.email_clicks
campaigns_analytics__email_delivered NUMERIC campaigns_analytics.email_delivered campaigns_analytics.email_delivered
campaigns_analytics__email_delivery_rate PERCENT campaigns_analytics.email_delivery_rate campaigns_analytics.email_delivery_rate
campaigns_analytics__email_open_rate PERCENT campaigns_analytics.email_open_rate campaigns_analytics.email_open_rate
campaigns_analytics__email_opens NUMERIC campaigns_analytics.email_opens campaigns_analytics.email_opens
campaigns_analytics__email_reported_spam NUMERIC campaigns_analytics.email_reported_spam campaigns_analytics.email_reported_spam
campaigns_analytics__email_sent NUMERIC campaigns_analytics.email_sent campaigns_analytics.email_sent
campaigns_analytics__email_unique_clicks NUMERIC campaigns_analytics.email_unique_clicks campaigns_analytics.email_unique_clicks
campaigns_analytics__email_unique_opens NUMERIC campaigns_analytics.email_unique_opens campaigns_analytics.email_unique_opens
campaigns_analytics__email_unsubscribe_rate PERCENT campaigns_analytics.email_unsubscribe_rate campaigns_analytics.email_unsubscribe_rate
campaigns_analytics__email_unsubscribes NUMERIC campaigns_analytics.email_unsubscribes campaigns_analytics.email_unsubscribes
campaigns_analytics__ios_push_body_clicks NUMERIC campaigns_analytics.ios_push_body_clicks campaigns_analytics.ios_push_body_clicks
campaigns_analytics__ios_push_bounces NUMERIC campaigns_analytics.ios_push_bounces campaigns_analytics.ios_push_bounces
campaigns_analytics__ios_push_direct_opens NUMERIC campaigns_analytics.ios_push_direct_opens campaigns_analytics.ios_push_direct_opens
campaigns_analytics__ios_push_sent NUMERIC campaigns_analytics.ios_push_sent campaigns_analytics.ios_push_sent
campaigns_analytics__ios_push_total_opens NUMERIC campaigns_analytics.ios_push_total_opens campaigns_analytics.ios_push_total_opens
campaigns_analytics__messages OBJECT campaigns_analytics.messages campaigns_analytics.messages
campaigns_analytics__revenue NUMERIC campaigns_analytics.revenue campaigns_analytics.revenue
campaigns_analytics__sms_clicks NUMERIC campaigns_analytics.sms_clicks campaigns_analytics.sms_clicks
campaigns_analytics__sms_delivered NUMERIC campaigns_analytics.sms_delivered campaigns_analytics.sms_delivered
campaigns_analytics__sms_delivery_failed NUMERIC campaigns_analytics.sms_delivery_failed campaigns_analytics.sms_delivery_failed
campaigns_analytics__sms_delivery_rate PERCENT campaigns_analytics.sms_delivery_rate campaigns_analytics.sms_delivery_rate
campaigns_analytics__sms_help NUMERIC campaigns_analytics.sms_help campaigns_analytics.sms_help

Braze campaigns_analytics fields (campaigns_analytics__sms_opt_out to campaigns_analytics__webhook_sent)

ID Type Name Description
campaigns_analytics__sms_opt_out NUMERIC campaigns_analytics.sms_opt_out campaigns_analytics.sms_opt_out
campaigns_analytics__sms_opt_out_rate PERCENT campaigns_analytics.sms_opt_out_rate campaigns_analytics.sms_opt_out_rate
campaigns_analytics__sms_rejected NUMERIC campaigns_analytics.sms_rejected campaigns_analytics.sms_rejected
campaigns_analytics__sms_sent NUMERIC campaigns_analytics.sms_sent campaigns_analytics.sms_sent
campaigns_analytics__sms_sent_to_carrier NUMERIC campaigns_analytics.sms_sent_to_carrier campaigns_analytics.sms_sent_to_carrier
campaigns_analytics__time TEXT campaigns_analytics.time campaigns_analytics.time
campaigns_analytics__unique_recipients NUMERIC campaigns_analytics.unique_recipients campaigns_analytics.unique_recipients
campaigns_analytics__webhook_errors NUMERIC campaigns_analytics.webhook_errors campaigns_analytics.webhook_errors
campaigns_analytics__webhook_sent NUMERIC campaigns_analytics.webhook_sent campaigns_analytics.webhook_sent

Braze campaigns_details fields

The campaigns_details report of the Braze connector includes 16 fields.

ID Type Name Description
campaigns_details__archived BOOLEAN campaigns_details.archived campaigns_details.archived
campaigns_details__campaign_id TEXT campaigns_details.campaign_id campaigns_details.campaign_id
campaigns_details__channels OBJECT campaigns_details.channels campaigns_details.channels
campaigns_details__conversion_behaviors OBJECT campaigns_details.conversion_behaviors campaigns_details.conversion_behaviors
campaigns_details__created_at TEXT campaigns_details.created_at campaigns_details.created_at
campaigns_details__description TEXT campaigns_details.description campaigns_details.description
campaigns_details__draft BOOLEAN campaigns_details.draft campaigns_details.draft
campaigns_details__enabled BOOLEAN campaigns_details.enabled campaigns_details.enabled
campaigns_details__first_sent TEXT campaigns_details.first_sent campaigns_details.first_sent
campaigns_details__last_sent TEXT campaigns_details.last_sent campaigns_details.last_sent
campaigns_details__message TEXT campaigns_details.message campaigns_details.message
campaigns_details__messages OBJECT campaigns_details.messages campaigns_details.messages
campaigns_details__name TEXT campaigns_details.name campaigns_details.name
campaigns_details__schedule_type TEXT campaigns_details.schedule_type campaigns_details.schedule_type
campaigns_details__tags OBJECT campaigns_details.tags campaigns_details.tags
campaigns_details__updated_at TEXT campaigns_details.updated_at campaigns_details.updated_at

Braze canvases fields

The canvases report of the Braze connector includes 4 fields.

ID Type Name Description
canvases__id TEXT canvases.id canvases.id
canvases__last_edited TEXT canvases.last_edited canvases.last_edited
canvases__name TEXT canvases.name canvases.name
canvases__tags OBJECT canvases.tags canvases.tags

Braze canvases_analytics fields

The canvases_analytics report of the Braze connector includes 25 fields.

ID Type Name Description
canvases_analytics__canvas_id TEXT canvases_analytics.canvas_id canvases_analytics.canvas_id
canvases_analytics__email_click_rate PERCENT canvases_analytics.email_click_rate canvases_analytics.email_click_rate
canvases_analytics__email_clicks NUMERIC canvases_analytics.email_clicks canvases_analytics.email_clicks
canvases_analytics__email_open_rate PERCENT canvases_analytics.email_open_rate canvases_analytics.email_open_rate
canvases_analytics__email_opens NUMERIC canvases_analytics.email_opens canvases_analytics.email_opens
canvases_analytics__email_sent NUMERIC canvases_analytics.email_sent canvases_analytics.email_sent
canvases_analytics__email_unique_opens NUMERIC canvases_analytics.email_unique_opens canvases_analytics.email_unique_opens
canvases_analytics__sms_clicks NUMERIC canvases_analytics.sms_clicks canvases_analytics.sms_clicks
canvases_analytics__sms_delivered NUMERIC canvases_analytics.sms_delivered canvases_analytics.sms_delivered
canvases_analytics__sms_delivery_failed NUMERIC canvases_analytics.sms_delivery_failed canvases_analytics.sms_delivery_failed
canvases_analytics__sms_delivery_rate PERCENT canvases_analytics.sms_delivery_rate canvases_analytics.sms_delivery_rate
canvases_analytics__sms_help NUMERIC canvases_analytics.sms_help canvases_analytics.sms_help
canvases_analytics__sms_opt_out NUMERIC canvases_analytics.sms_opt_out canvases_analytics.sms_opt_out
canvases_analytics__sms_opt_out_rate PERCENT canvases_analytics.sms_opt_out_rate canvases_analytics.sms_opt_out_rate
canvases_analytics__sms_rejected NUMERIC canvases_analytics.sms_rejected canvases_analytics.sms_rejected
canvases_analytics__sms_sent NUMERIC canvases_analytics.sms_sent canvases_analytics.sms_sent
canvases_analytics__sms_sent_to_carrier NUMERIC canvases_analytics.sms_sent_to_carrier canvases_analytics.sms_sent_to_carrier
canvases_analytics__step_stats OBJECT canvases_analytics.step_stats canvases_analytics.step_stats
canvases_analytics__time TEXT canvases_analytics.time canvases_analytics.time
canvases_analytics__total_conversions NUMERIC canvases_analytics.total_conversions canvases_analytics.total_conversions
canvases_analytics__total_conversions_by_entry_time NUMERIC canvases_analytics.total_conversions_by_entry_time canvases_analytics.total_conversions_by_entry_time
canvases_analytics__total_entries NUMERIC canvases_analytics.total_entries canvases_analytics.total_entries
canvases_analytics__total_revenue NUMERIC canvases_analytics.total_revenue canvases_analytics.total_revenue
canvases_analytics__total_stats OBJECT canvases_analytics.total_stats canvases_analytics.total_stats
canvases_analytics__variant_stats OBJECT canvases_analytics.variant_stats canvases_analytics.variant_stats

Braze canvases_details fields

The canvases_details report of the Braze connector includes 16 fields.

ID Type Name Description
canvases_details__archived BOOLEAN canvases_details.archived canvases_details.archived
canvases_details__canvas_id TEXT canvases_details.canvas_id canvases_details.canvas_id
canvases_details__channels OBJECT canvases_details.channels canvases_details.channels
canvases_details__created_at TEXT canvases_details.created_at canvases_details.created_at
canvases_details__description TEXT canvases_details.description canvases_details.description
canvases_details__draft BOOLEAN canvases_details.draft canvases_details.draft
canvases_details__enabled BOOLEAN canvases_details.enabled canvases_details.enabled
canvases_details__first_entry TEXT canvases_details.first_entry canvases_details.first_entry
canvases_details__last_entry TEXT canvases_details.last_entry canvases_details.last_entry
canvases_details__message TEXT canvases_details.message canvases_details.message
canvases_details__name TEXT canvases_details.name canvases_details.name
canvases_details__schedule_type TEXT canvases_details.schedule_type canvases_details.schedule_type
canvases_details__steps OBJECT canvases_details.steps canvases_details.steps
canvases_details__tags OBJECT canvases_details.tags canvases_details.tags
canvases_details__updated_at TEXT canvases_details.updated_at canvases_details.updated_at
canvases_details__variants OBJECT canvases_details.variants canvases_details.variants

Braze cards fields

The cards report of the Braze connector includes 4 fields.

ID Type Name Description
cards__id TEXT cards.id cards.id
cards__tags OBJECT cards.tags cards.tags
cards__title TEXT cards.title cards.title
cards__type TEXT cards.type cards.type

Braze cards_analytics fields

The cards_analytics report of the Braze connector includes 6 fields.

ID Type Name Description
cards_analytics__card_id TEXT cards_analytics.card_id cards_analytics.card_id
cards_analytics__clicks NUMERIC cards_analytics.clicks cards_analytics.clicks
cards_analytics__impressions NUMERIC cards_analytics.impressions cards_analytics.impressions
cards_analytics__time TEXT cards_analytics.time cards_analytics.time
cards_analytics__unique_clicks NUMERIC cards_analytics.unique_clicks cards_analytics.unique_clicks
cards_analytics__unique_impressions NUMERIC cards_analytics.unique_impressions cards_analytics.unique_impressions

Braze events_analytics fields

The events_analytics report of the Braze connector includes 3 fields.

ID Type Name Description
events_analytics__count NUMERIC events_analytics.count events_analytics.count
events_analytics__event_name TEXT events_analytics.event_name events_analytics.event_name
events_analytics__time TEXT events_analytics.time events_analytics.time

Braze segments fields

The segments report of the Braze connector includes 4 fields.

ID Type Name Description
segments__analytics_tracking_enabled BOOLEAN segments.analytics_tracking_enabled segments.analytics_tracking_enabled
segments__id TEXT segments.id segments.id
segments__name TEXT segments.name segments.name
segments__tags OBJECT segments.tags segments.tags

Braze segments_analytics fields

The segments_analytics report of the Braze connector includes 3 fields.

ID Type Name Description
segments_analytics__segment_id TEXT segments_analytics.segment_id segments_analytics.segment_id
segments_analytics__size NUMERIC segments_analytics.size segments_analytics.size
segments_analytics__time TEXT segments_analytics.time segments_analytics.time

Braze segments_details fields

The segments_details report of the Braze connector includes 8 fields.

ID Type Name Description
segments_details__created_at TEXT segments_details.created_at segments_details.created_at
segments_details__description TEXT segments_details.description segments_details.description
segments_details__message TEXT segments_details.message segments_details.message
segments_details__name TEXT segments_details.name segments_details.name
segments_details__segment_id TEXT segments_details.segment_id segments_details.segment_id
segments_details__tags OBJECT segments_details.tags segments_details.tags
segments_details__text_description TEXT segments_details.text_description segments_details.text_description
segments_details__updated_at TEXT segments_details.updated_at segments_details.updated_at

Braze other fields

The Braze connector has 12 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID Type Name Description Report
data_fetched_at TIMESTAMP Data fetched at UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource TEXT Data Source The name of the Windsor connector returning the row
events__event_name TEXT events.event_name events.event_name events
kpi_daily_active_users__dau NUMERIC kpi_daily_active_users.dau kpi_daily_active_users.dau kpi_daily_active_users
kpi_daily_active_users__time TEXT kpi_daily_active_users.time kpi_daily_active_users.time kpi_daily_active_users
kpi_daily_app_uninstalls__time TEXT kpi_daily_app_uninstalls.time kpi_daily_app_uninstalls.time kpi_daily_app_uninstalls
kpi_daily_app_uninstalls__uninstalls NUMERIC kpi_daily_app_uninstalls.uninstalls kpi_daily_app_uninstalls.uninstalls kpi_daily_app_uninstalls
kpi_daily_new_users__new_users NUMERIC kpi_daily_new_users.new_users kpi_daily_new_users.new_users kpi_daily_new_users
kpi_daily_new_users__time TEXT kpi_daily_new_users.time kpi_daily_new_users.time kpi_daily_new_users
now TIMESTAMP Now Current timestamp
source TEXT Source The name of the Windsor connector returning the row
today DATE Today Today's date