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Send your Line Ads data to
Line Ads Connector Reference
255 metrics130 dimensions
The Line Ads connector exposes 385 fields (255 metrics, 130 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.
Line Ads Fields
Line Ads performance_report fields
The performance_report report of the Line Ads connector includes 165 fields.
Line Ads performance_report fields (ad_account_id_performance to cost_per_tutorial_completion_performance)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| ad_account_id_performance | TEXT | Ad account ID (performance report) | Ad account ID | campaign, adgroup, ad |
| ad_account_name_performance | TEXT | Ad account name (performance report) | Ad account name | campaign, adgroup, ad |
| ad_group_id_performance | NUMERIC | Ad group ID (performance report) | Ad group ID | adgroup, ad |
| ad_group_name_performance | TEXT | Ad group name (performance report) | Ad group name | adgroup, ad |
| ad_id_performance | NUMERIC | Ad ID (performance report) | The ID of the ad | ad |
| ad_name_performance | TEXT | Ad name (performance report) | The name of the ad | ad |
| add_to_cart__all__performance | NUMERIC | Add-to-cart (ALL) (performance report) | Add-to-cart (ALL) | campaign, adgroup, ad |
| add_to_cart_performance | NUMERIC | Add-to-cart (performance report) | Add-to-cart | campaign, adgroup, ad |
| add_to_cart_rate__all__performance | TEXT | Add-to-cart rate (ALL) (performance report) | Add-to-cart rate (ALL) | campaign, adgroup, ad |
| add_to_cart_rate_performance | TEXT | Add-to-cart rate (performance report) | Add-to-cart rate | campaign, adgroup, ad |
| age_performance | TEXT | Age (performance report) | Audience age-group segment of the row. Populated only when the 'Delivery type (performance report)' option is set to 'age'. | campaign, adgroup, ad |
| campaign_id_performance | NUMERIC | Campaign ID (performance report) | Campaign ID | campaign, adgroup, ad |
| campaign_name_performance | TEXT | Campaign name (performance report) | Campaign name | campaign, adgroup, ad |
| campaign_objective_performance | TEXT | Campaign objective (performance report) | Campaign objective | campaign, adgroup, ad |
| category_view__all__performance | NUMERIC | Category view (ALL) (performance report) | Category view (ALL) | campaign, adgroup, ad |
| category_view_performance | NUMERIC | Category view (performance report) | Category view | campaign, adgroup, ad |
| category_view_rate__all__performance | TEXT | Category view rate (ALL) (performance report) | Category view rate (ALL) | campaign, adgroup, ad |
| category_view_rate_performance | TEXT | Category view rate (performance report) | Category view rate | campaign, adgroup, ad |
| clicks_performance | NUMERIC | Clicks (performance report) | Clicks | campaign, adgroup, ad |
| cost_per_3_second_playback_performance | NUMERIC | Cost per 3-second playback (performance report) | Cost per 3-second playback | campaign, adgroup, ad |
| cost_per_add_to_cart__all__performance | NUMERIC | Cost per add-to-cart (ALL) (performance report) | Cost per add-to-cart (ALL) | campaign, adgroup, ad |
| cost_per_add_to_cart_performance | NUMERIC | Cost per add-to-cart (performance report) | Cost per add-to-cart | campaign, adgroup, ad |
| cost_per_complete_video_view_performance | NUMERIC | Cost per complete video view (performance report) | Cost per complete video view | campaign, adgroup, ad |
| cost_per_home_screen_view__clicks__performance | NUMERIC | Cost per home screen view (clicks) (performance report) | Cost per home screen view (clicks) | campaign, adgroup, ad |
| cost_per_install__all__performance | NUMERIC | Cost per install (ALL) (performance report) | Cost per install (ALL) | campaign, adgroup, ad |
| cost_per_install__clicks__performance | NUMERIC | Cost per install (clicks) (performance report) | Cost per install (clicks) | campaign, adgroup, ad |
| cost_per_install__clicks_and_views__performance | NUMERIC | Cost per install (clicks and views) (performance report) | Cost per install (clicks and views) | campaign, adgroup, ad |
| cost_per_install__skan__performance | NUMERIC | Cost per install (SKAN) (performance report) | Cost per install (SKAN) | campaign, adgroup, ad |
| cost_per_install__skan_clicks__performance | NUMERIC | Cost per install (SKAN clicks) (performance report) | Cost per install (SKAN clicks) | campaign, adgroup, ad |
| cost_per_level_achieved__all__performance | NUMERIC | Cost per level achieved (ALL) (performance report) | Cost per level achieved (ALL) | campaign, adgroup, ad |
| cost_per_level_achieved_event_performance | NUMERIC | Cost per level achieved event (performance report) | Cost per level achieved event | campaign, adgroup, ad |
| cost_per_level_achieved_performance | NUMERIC | Cost per level achieved (performance report) | Cost per level achieved | campaign, adgroup, ad |
| cost_per_open__all__performance | NUMERIC | Cost per open (ALL) (performance report) | Cost per open (ALL) | campaign, adgroup, ad |
| cost_per_open_performance | NUMERIC | Cost per open (performance report) | Cost per open | campaign, adgroup, ad |
| cost_per_purchase__all__performance | NUMERIC | Cost per purchase (ALL) (performance report) | Cost per purchase (ALL) | campaign, adgroup, ad |
| cost_per_purchase_performance | NUMERIC | Cost per purchase (performance report) | Cost per purchase | campaign, adgroup, ad |
| cost_per_search__all__performance | NUMERIC | Cost per search (ALL) (performance report) | Cost per search (ALL) | campaign, adgroup, ad |
| cost_per_search_performance | NUMERIC | Cost per search (performance report) | Cost per search | campaign, adgroup, ad |
| cost_per_tutorial_completion__all__performance | NUMERIC | Cost per tutorial completion (ALL) (performance report) | Cost per tutorial completion (ALL) | campaign, adgroup, ad |
| cost_per_tutorial_completion_performance | NUMERIC | Cost per tutorial completion (performance report) | Cost per tutorial completion | campaign, adgroup, ad |
Line Ads performance_report fields (cost_per_view__category___all__performance to cv__product_details_viewed___all__performance)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| cost_per_view__category___all__performance | NUMERIC | Cost per view (category) (ALL) (performance report) | Cost per view (category) (ALL) | campaign, adgroup, ad |
| cost_per_view__category__performance | NUMERIC | Cost per view (category) (performance report) | Cost per view (category) | campaign, adgroup, ad |
| cost_per_view__home___all__performance | NUMERIC | Cost per view (home) (ALL) (performance report) | Cost per view (home) (ALL) | campaign, adgroup, ad |
| cost_per_view__home__performance | NUMERIC | Cost per view (home) (performance report) | Cost per view (home) | campaign, adgroup, ad |
| cost_per_view__product___all__performance | NUMERIC | Cost per view (product) (ALL) (performance report) | Cost per view (product) (ALL) | campaign, adgroup, ad |
| cost_per_view__product__performance | NUMERIC | Cost per view (product) (performance report) | Cost per view (product) | campaign, adgroup, ad |
| cost_performance | NUMERIC | Cost (performance report) | Cost | campaign, adgroup, ad |
| cpa__all__performance | NUMERIC | CPA (All) (performance report) | CPA (All) | campaign, adgroup, ad |
| cpa__checkout_started___all__performance | NUMERIC | CPA (checkout started) (ALL) (performance report) | CPA (checkout started) (ALL) | campaign, adgroup, ad |
| cpa__checkout_started__performance | NUMERIC | CPA (checkout started) (performance report) | CPA (checkout started) | campaign, adgroup, ad |
| cpa__cost_per_action__performance | NUMERIC | CPA (cost per action) (performance report) | CPA (cost per action) | campaign, adgroup, ad |
| cpa__item_added_to_cart___all__performance | NUMERIC | CPA (item added to cart) (ALL) (performance report) | CPA (item added to cart) (ALL) | campaign, adgroup, ad |
| cpa__item_added_to_cart__performance | NUMERIC | CPA (item added to cart) (performance report) | CPA (item added to cart) | campaign, adgroup, ad |
| cpa__lead_generated___all__performance | NUMERIC | CPA (lead generated) (ALL) (performance report) | CPA (lead generated) (ALL) | campaign, adgroup, ad |
| cpa__lead_generated__performance | NUMERIC | CPA (lead generated) (performance report) | CPA (lead generated) | campaign, adgroup, ad |
| cpa__line_tag___cv_api__performance | NUMERIC | CPA (LINE tag + CV API) (performance report) | CPA (LINE tag + CV API) | campaign, adgroup, ad |
| cpa__line_tag_clicks__performance | NUMERIC | CPA (LINE Tag clicks) (performance report) | CPA (LINE Tag clicks) | campaign, adgroup, ad |
| cpa__product_details_viewed___all__performance | NUMERIC | CPA (product details viewed) (ALL) (performance report) | CPA (product details viewed) (ALL) | campaign, adgroup, ad |
| cpa__product_details_viewed__performance | NUMERIC | CPA (product details viewed) (performance report) | CPA (product details viewed) | campaign, adgroup, ad |
| cpa__purchased___all__performance | NUMERIC | CPA (purchased) (ALL) (performance report) | CPA (purchased) (ALL) | campaign, adgroup, ad |
| cpa__purchased__performance | NUMERIC | CPA (purchased) (performance report) | CPA (purchased) | campaign, adgroup, ad |
| cpa__reservation_completed___all__performance | NUMERIC | CPA (reservation completed) (ALL) (performance report) | CPA (reservation completed) (ALL) | campaign, adgroup, ad |
| cpa__reservation_completed__performance | NUMERIC | CPA (reservation completed) (performance report) | CPA (reservation completed) | campaign, adgroup, ad |
| cpa__signup_completed___all__performance | NUMERIC | CPA (signup completed) (ALL) (performance report) | CPA (signup completed) (ALL) | campaign, adgroup, ad |
| cpa__signup_completed__performance | NUMERIC | CPA (signup completed) (performance report) | CPA (signup completed) | campaign, adgroup, ad |
| cpc__cost_per_click__performance | NUMERIC | CPC (cost per click) (performance report) | CPC (cost per click) | campaign, adgroup, ad |
| cpm__cost_per_thousand_impressions__performance | NUMERIC | CPM (cost per thousand impressions) (performance report) | CPM (cost per thousand impressions) | campaign, adgroup, ad |
| ctr__click_through_rate__performance | TEXT | CTR (click-through rate) (performance report) | CTR (click-through rate) | campaign, adgroup, ad |
| currency_performance | TEXT | Currency (performance report) | Currency | campaign, adgroup, ad |
| cv__all__performance | NUMERIC | CV (All) (performance report) | CV (All) | campaign, adgroup, ad |
| cv__checkout_started___all__performance | NUMERIC | CV (checkout started) (ALL) (performance report) | CV (checkout started) (ALL) | campaign, adgroup, ad |
| cv__checkout_started__performance | NUMERIC | CV (checkout started) (performance report) | CV (checkout started) | campaign, adgroup, ad |
| cv__conversions__performance | NUMERIC | CV (conversions) (performance report) | CV (conversions) | campaign, adgroup, ad |
| cv__item_added_to_cart___all__performance | NUMERIC | CV (item added to cart) (ALL) (performance report) | CV (item added to cart) (ALL) | campaign, adgroup, ad |
| cv__item_added_to_cart__performance | NUMERIC | CV (item added to cart) (performance report) | CV (item added to cart) | campaign, adgroup, ad |
| cv__lead_generated___all__performance | NUMERIC | CV (lead generated) (ALL) (performance report) | CV (lead generated) (ALL) | campaign, adgroup, ad |
| cv__lead_generated__performance | NUMERIC | CV (lead generated) (performance report) | CV (lead generated) | campaign, adgroup, ad |
| cv__line_tag___cv_api__performance | NUMERIC | CV (LINE tag + CV API) (performance report) | CV (LINE tag + CV API) | campaign, adgroup, ad |
| cv__line_tag_clicks__performance | NUMERIC | CV (LINE Tag clicks) (performance report) | CV (LINE Tag clicks) | campaign, adgroup, ad |
| cv__product_details_viewed___all__performance | NUMERIC | CV (product details viewed) (ALL) (performance report) | CV (product details viewed) (ALL) | campaign, adgroup, ad |
Line Ads performance_report fields (cv__product_details_viewed__performance to installs__skan__performance)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| cv__product_details_viewed__performance | NUMERIC | CV (product details viewed) (performance report) | CV (product details viewed) | campaign, adgroup, ad |
| cv__purchased___all__performance | NUMERIC | CV (purchased) (ALL) (performance report) | CV (purchased) (ALL) | campaign, adgroup, ad |
| cv__purchased__performance | NUMERIC | CV (purchased) (performance report) | CV (purchased) | campaign, adgroup, ad |
| cv__reservation_completed___all__performance | NUMERIC | CV (reservation completed) (ALL) (performance report) | CV (reservation completed) (ALL) | campaign, adgroup, ad |
| cv__reservation_completed__performance | NUMERIC | CV (reservation completed) (performance report) | CV (reservation completed) | campaign, adgroup, ad |
| cv__signup_completed___all__performance | NUMERIC | CV (signup completed) (ALL) (performance report) | CV (signup completed) (ALL) | campaign, adgroup, ad |
| cv__signup_completed__performance | NUMERIC | CV (signup completed) (performance report) | CV (signup completed) | campaign, adgroup, ad |
| cv_api_performance | NUMERIC | CV API (performance report) | CV API | campaign, adgroup, ad |
| cv_value__purchased___click__performance | NUMERIC | CV value (purchased) (click) (performance report) | CV value (purchased) (click) | campaign, adgroup, ad |
| cv_value__purchased__performance | NUMERIC | CV value (purchased) (performance report) | CV value (purchased) | campaign, adgroup, ad |
| cvr__all__performance | TEXT | CVR (All) (performance report) | CVR (All) | campaign, adgroup, ad |
| cvr__checkout_started___all__performance | TEXT | CVR (checkout started) (ALL) (performance report) | CVR (checkout started) (ALL) | campaign, adgroup, ad |
| cvr__checkout_started__performance | TEXT | CVR (checkout started) (performance report) | CVR (checkout started) | campaign, adgroup, ad |
| cvr__conversion_rate__performance | TEXT | CVR (conversion rate) (performance report) | CVR (conversion rate) | campaign, adgroup, ad |
| cvr__item_added_to_cart___all__performance | TEXT | CVR (item added to cart) (ALL) (performance report) | CVR (item added to cart) (ALL) | campaign, adgroup, ad |
| cvr__item_added_to_cart__performance | TEXT | CVR (item added to cart) (performance report) | CVR (item added to cart) | campaign, adgroup, ad |
| cvr__lead_generated___all__performance | TEXT | CVR (lead generated) (ALL) (performance report) | CVR (lead generated) (ALL) | campaign, adgroup, ad |
| cvr__lead_generated__performance | TEXT | CVR (lead generated) (performance report) | CVR (lead generated) | campaign, adgroup, ad |
| cvr__line_tag___cv_api__performance | TEXT | CVR (LINE tag + CV API) (performance report) | CVR (LINE tag + CV API) | campaign, adgroup, ad |
| cvr__line_tag_clicks__performance | TEXT | CVR (LINE Tag clicks) (performance report) | CVR (LINE Tag clicks) | campaign, adgroup, ad |
| cvr__product_details_viewed___all__performance | TEXT | CVR (product details viewed) (ALL) (performance report) | CVR (product details viewed) (ALL) | campaign, adgroup, ad |
| cvr__product_details_viewed__performance | TEXT | CVR (product details viewed) (performance report) | CVR (product details viewed) | campaign, adgroup, ad |
| cvr__purchased___all__performance | TEXT | CVR (purchased) (ALL) (performance report) | CVR (purchased) (ALL) | campaign, adgroup, ad |
| cvr__purchased__performance | TEXT | CVR (purchased) (performance report) | CVR (purchased) | campaign, adgroup, ad |
| cvr__reservation_completed___all__performance | TEXT | CVR (reservation completed) (ALL) (performance report) | CVR (reservation completed) (ALL) | campaign, adgroup, ad |
| cvr__reservation_completed__performance | TEXT | CVR (reservation completed) (performance report) | CVR (reservation completed) | campaign, adgroup, ad |
| cvr__signup_completed___all__performance | TEXT | CVR (signup completed) (ALL) (performance report) | CVR (signup completed) (ALL) | campaign, adgroup, ad |
| cvr__signup_completed__performance | TEXT | CVR (signup completed) (performance report) | CVR (signup completed) | campaign, adgroup, ad |
| description_performance | TEXT | Description (performance report) | Ad Description or Carousel Slot Ad Description | ad |
| frequency_performance | TEXT | Frequency (performance report) | Frequency | campaign, adgroup, ad |
| home_screen_view_rate__all__performance | TEXT | Home screen view rate (ALL) (performance report) | Home screen view rate (ALL) | campaign, adgroup, ad |
| home_screen_view_rate_performance | TEXT | Home screen view rate (performance report) | Home screen view rate | campaign, adgroup, ad |
| impressions_performance | NUMERIC | Impressions (performance report) | Impressions | campaign, adgroup, ad |
| install_rate__all__performance | TEXT | Install rate (ALL) (performance report) | Install rate (ALL) | campaign, adgroup, ad |
| install_rate__clicks__performance | TEXT | Install rate (clicks) (performance report) | Install rate (clicks) | campaign, adgroup, ad |
| install_rate__skan_clicks__performance | TEXT | Install rate (SKAN clicks) (performance report) | Install rate (SKAN clicks) | campaign, adgroup, ad |
| installs__all__performance | NUMERIC | Installs (ALL) (performance report) | Installs (ALL) | campaign, adgroup, ad |
| installs__clicks__performance | NUMERIC | Installs (clicks) (performance report) | Installs (clicks) | campaign, adgroup, ad |
| installs__clicks_and_views__performance | NUMERIC | Installs (clicks and views) (performance report) | Installs (clicks and views) | campaign, adgroup, ad |
| installs__skan__performance | NUMERIC | Installs (SKAN) (performance report) | Installs (SKAN) | campaign, adgroup, ad |
Line Ads performance_report fields (installs__skan_clicks__performance to video__viewed_for_at_least_three_seconds__performance)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| installs__skan_clicks__performance | NUMERIC | Installs (SKAN clicks) (performance report) | Installs (SKAN clicks) | campaign, adgroup, ad |
| installs__skan_views__performance | NUMERIC | Installs (SKAN views) (performance report) | Installs (SKAN views) | campaign, adgroup, ad |
| installs__views__performance | NUMERIC | Installs (views) (performance report) | Installs (views) | campaign, adgroup, ad |
| level_achieved__all__performance | NUMERIC | Level achieved (ALL) (performance report) | Level achieved (ALL) | campaign, adgroup, ad |
| level_achieved_performance | NUMERIC | Level achieved (performance report) | Level achieved | campaign, adgroup, ad |
| level_achieved_rate__all__performance | TEXT | Level achieved rate (ALL) (performance report) | Level achieved rate (ALL) | campaign, adgroup, ad |
| level_achieved_rate_performance | TEXT | Level achieved rate (performance report) | Level achieved rate | campaign, adgroup, ad |
| open__all__performance | NUMERIC | Open (ALL) (performance report) | Open (ALL) | campaign, adgroup, ad |
| open_events__clicks__performance | NUMERIC | Open events (clicks) (performance report) | Open events (clicks) | campaign, adgroup, ad |
| open_performance | NUMERIC | Open (performance report) | Open | campaign, adgroup, ad |
| open_rate__all__performance | TEXT | Open rate (ALL) (performance report) | Open rate (ALL) | campaign, adgroup, ad |
| open_rate_performance | TEXT | Open rate (performance report) | Open rate | campaign, adgroup, ad |
| product_view_rate__all__performance | TEXT | Product view rate (ALL) (performance report) | Product view rate (ALL) | campaign, adgroup, ad |
| product_view_rate_performance | TEXT | Product view rate (performance report) | Product view rate | campaign, adgroup, ad |
| purchase__all__performance | NUMERIC | Purchase (ALL) (performance report) | Purchase (ALL) | campaign, adgroup, ad |
| purchase_performance | NUMERIC | Purchase (performance report) | Purchase | campaign, adgroup, ad |
| purchase_rate__all__performance | TEXT | Purchase rate (ALL) (performance report) | Purchase rate (ALL) | campaign, adgroup, ad |
| purchase_rate_performance | TEXT | Purchase rate (performance report) | Purchase rate | campaign, adgroup, ad |
| reach__estimated__performance | NUMERIC | Reach (estimated) (performance report) | Reach (estimated) | campaign, adgroup, ad |
| reach_end_date_performance | DATE | Reach end date (performance report) | Reach end date | campaign, adgroup, ad |
| reach_start_date_performance | DATE | Reach start date (performance report) | Reach start date | campaign, adgroup, ad |
| roas__click__performance | TEXT | ROAS (click) (performance report) | ROAS (click) | campaign, adgroup, ad |
| roas_performance | TEXT | ROAS (performance report) | ROAS | campaign, adgroup, ad |
| search__all__performance | NUMERIC | Search (ALL) (performance report) | Search (ALL) | campaign, adgroup, ad |
| search_performance | NUMERIC | Search (performance report) | Search | campaign, adgroup, ad |
| search_rate__all__performance | TEXT | Search rate (ALL) (performance report) | Search rate (ALL) | campaign, adgroup, ad |
| search_rate_performance | TEXT | Search rate (performance report) | Search rate | campaign, adgroup, ad |
| target_placement__detailed__performance | TEXT | Target placement (detailed) (performance report) | Ad placement (service group) of the row. Populated only when the 'By service group (performance report)' option is enabled (JP/TW ad accounts, non-AD level). | campaign, adgroup |
| title_performance | TEXT | Title (performance report) | Title | ad |
| tutorial_complete__all__performance | NUMERIC | Tutorial complete (ALL) (performance report) | Tutorial complete (ALL) | campaign, adgroup, ad |
| tutorial_complete_performance | NUMERIC | Tutorial complete (performance report) | Tutorial complete | campaign, adgroup, ad |
| tutorial_completion_rate__clicks__performance | TEXT | Tutorial completion rate (clicks) (performance report) | Tutorial completion rate (clicks) | campaign, adgroup, ad |
| tutorial_percent_complete__all__performance | TEXT | Tutorial percent complete (ALL) (performance report) | Tutorial percent complete (ALL) | campaign, adgroup, ad |
| tutorial_percent_complete_performance | TEXT | Tutorial percent complete (performance report) | Tutorial percent complete | campaign, adgroup, ad |
| video__100__watched__performance | NUMERIC | Video (100% watched) (performance report) | Video (100% watched) | campaign, adgroup, ad |
| video__25__watched__performance | NUMERIC | Video (25% watched) (performance report) | Video (25% watched) | campaign, adgroup, ad |
| video__50__watched__performance | NUMERIC | Video (50% watched) (performance report) | Video (50% watched) | campaign, adgroup, ad |
| video__75__watched__performance | NUMERIC | Video (75% watched) (performance report) | Video (75% watched) | campaign, adgroup, ad |
| video__95__watched__performance | NUMERIC | Video (95% watched) (performance report) | Video (95% watched) | campaign, adgroup, ad |
| video__viewed_for_at_least_three_seconds__performance | NUMERIC | Video (viewed for at least three seconds) (performance report) | Video (viewed for at least three seconds) | campaign, adgroup, ad |
Line Ads performance_report fields (video_starts_performance to view_product_performance)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| video_starts_performance | NUMERIC | Video starts (performance report) | Video starts | campaign, adgroup, ad |
| view_home_screen__all__performance | NUMERIC | View home screen (ALL) (performance report) | View home screen (ALL) | campaign, adgroup, ad |
| view_home_screen_performance | NUMERIC | View home screen (performance report) | View home screen | campaign, adgroup, ad |
| view_product__all__performance | NUMERIC | View product (ALL) (performance report) | View product (ALL) | campaign, adgroup, ad |
| view_product_performance | NUMERIC | View product (performance report) | View product | campaign, adgroup, ad |
Line Ads other fields
The Line Ads connector has 220 fields that do not belong to a named report, or belong to a report with only one or two fields.
Line Ads other fields (account_available_campaign_objective to ad_imp_track_url)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| account_available_campaign_objective | TEXT | Account Available Campaign Objective | Ad account available campaign objectives. Possible values are VISIT_MY_WEBSITE, APP_INSTALL, APP_ENGAGEMENT, WEBSITE_CONVERSION, DYNAMIC_PRODUCT, GAIN_FRIENDS, VIDEO_VIEW. | campaign, adgroup, ad |
| account_country | COUNTRY | Account Country | Ad account country. | campaign, adgroup, ad |
| account_created_date | Account Created Date | The created date in ISO 8601 format and in ad account timezone. | campaign, adgroup, ad | |
| account_currency | TEXT | Account Currency | Ad account currency. | campaign, adgroup, ad |
| account_delivery_status | TEXT | Account Delivery Status | The status of delivery ad. Possible values are ACTIVE, PAUSED, REMOVED, NOT_DELIVERING, NOT_APPROVED. | campaign, adgroup, ad |
| account_id | TEXT | Account ID | Ad account ID. | campaign, adgroup, ad |
| account_modified_date | DATE | Account Modified Date | The last modified date in ISO 8601 format and in ad account. | campaign, adgroup, ad |
| account_name | TEXT | Account Name | Ad account name. | campaign, adgroup, ad |
| account_product_type | TEXT | Account Product Type | Ad account product type. Ad Account for performance has PERFORMANCE type. Ad Account for reservation ads has BRAND type. | campaign, adgroup, ad |
| account_removed_date | DATE | Account Removed Date | The removed date in ISO 8601 format and in ad account timezone. | campaign, adgroup, ad |
| account_status | TEXT | Account Status | Ad account status. Possible values are ACTIVE, PAUSED, REMOVED. | campaign, adgroup, ad |
| account_timezone | TEXT | Account Timezone | Ad account timezone. | campaign, adgroup, ad |
| ad_configured_status | TEXT | Ad Configured Status | Ad status. Possible values are ACTIVE, PAUSED, DRAFT, REMOVED. | ad |
| ad_created_date | DATE | Ad Created Date | The created date in ad account timezone. | ad |
| ad_delivery_status | TEXT | Ad Delivery Status | The status of delivery ad. Possible values are ACTIVE, PAUSED, REMOVED, NOT_DELIVERING, NOT_APPROVED. | ad |
| ad_group_auto_bid_conversion_id | TEXT | Ad Group Auto Bid Conversion ID | The custom conversion ID. | adgroup, ad |
| ad_group_auto_bid_type | TEXT | Ad Group Auto Bid Type | The type of auto bidding. Possible values are MANUAL, CLICK, CONVERSION, CUSTOM_CONVERSION, STANDARD_CV_PURCHASE, CV_INSTALL, CV_OPEN, FRIEND, VIDEO_VIEW_3S, VIDEO_VIEW_COMPLETION, REACH, CV_SKADNETWORK. | adgroup, ad |
| ad_group_bid_amount_micro | NUMERIC | Ad Group Bid Amount Micro | Bid amount in micros and in ad account currency. | adgroup, ad |
| ad_group_bid_strategy | TEXT | Ad Group Bid Strategy | The strategy of auto bidding. Possible values are LOWEST_COST (no limit; expend daily budget as aggressively as possible), COST_CAP (set a target event cost cap), TARGET_COST (set target event cost). | adgroup, ad |
| ad_group_bid_type | TEXT | Ad Group Bid Type | The type of bidding. Possible values are CPC, CPF, CPM. | adgroup, ad |
| ad_group_created_date | DATE | Ad Group Created Date | The created date in ad account timezone. | adgroup, ad |
| ad_group_daily_budget_micro | NUMERIC | Ad Group Daily Budget Micro | Daily budget in micros and in ad account currency. | adgroup, ad |
| ad_group_delivery_status | TEXT | Ad Group Delivery Status | The status of delivery ad. Possible values are ACTIVE, PAUSED, REMOVED, NOT_DELIVERING, NOT_APPROVED. | adgroup, ad |
| ad_group_dpa_destination_type | TEXT | Ad Group DPA Destination Type | The type of DPA destination. Possible values are APP_STORE_URL, WEB_URL, TRACKING_URL_CMS. (DPA only) | adgroup, ad |
| ad_group_dpa_destination_url | TEXT | Ad Group DPA Destination URL | The URL of DPA destination. (DPA only) | adgroup, ad |
| ad_group_dpa_feed_type | TEXT | Ad Group DPA Feed Type | The DPA feed type. Possible values are CATALOG, PRODUCT_SET. (DPA only) | adgroup, ad |
| ad_group_first_auto_bid_conversion_id | TEXT | Ad Group First Auto Bid Conversion ID | The first custom conversion ID set to this adgroup. | adgroup, ad |
| ad_group_id | TEXT | Ad Group ID | Ad group ID. | adgroup, ad |
| ad_group_in_stream_video_included | BOOLEAN | Ad Group In-Stream Video Included | Whether this adgroup is in-stream type or not. | adgroup, ad |
| ad_group_modified_date | DATE | Ad Group Modified Date | The last modified date in ad account timezone. | adgroup, ad |
| ad_group_name | TEXT | Ad Group Name | Ad group name. | adgroup, ad |
| ad_group_product_set_id | TEXT | Ad Group Product Set ID | The product set ID. (DPA only) | adgroup, ad |
| ad_group_removed_date | DATE | Ad Group Removed Date | The removed date in ad account timezone. | adgroup, ad |
| ad_group_rnf_end_date | DATE | Ad Group RNF End Date | Reach's end date in ad account timezone. | adgroup, ad |
| ad_group_rnf_frequency | NUMERIC | Ad Group RNF Frequency | Reach's frequency cap. | adgroup, ad |
| ad_group_rnf_frequency_interval | NUMERIC | Ad Group RNF Frequency Interval | Reach's frequency interval. Time interval which frequency resets for the ad group. | adgroup, ad |
| ad_group_rnf_start_date | DATE | Ad Group RNF Start Date | Reach's start date in ad account timezone. | adgroup, ad |
| ad_group_status | TEXT | Ad Group Status | Ad group status. Possible values are ACTIVE, PAUSED, REMOVED. | adgroup, ad |
| ad_id | TEXT | Ad ID | Ad ID. | ad |
| ad_imp_track_url | TEXT | Ad Impression Track URL | The impression tracking URL of Nielsen, Flashtalking and Cinarra. | ad |
Line Ads other fields (ad_modified_date to conversions_with_engagement_view_purchase)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| ad_modified_date | DATE | Ad Modified Date | The last modified date in ad account timezone. | ad |
| ad_name | TEXT | Ad Name | Ad name. | ad |
| ad_removed_date | DATE | Ad Removed Date | The removed date in ad account timezone. | ad |
| ad_view_track_url | TEXT | Ad View Track URL | The URL for measuring view through conversion of ad. It is shown as Impression URL at the management site. | ad |
| add_to_carts | NUMERIC | Add To Carts | The number of adding to cart. | campaign, adgroup, ad |
| add_to_carts_with_engagement_view | NUMERIC | Add To Carts (Engagement View) | The number of adding to cart with engagement view (ALL). | campaign, adgroup, ad |
| campaign | TEXT | Campaign Name | Campaign name. | campaign, adgroup, ad |
| campaign_active_cbo | BOOLEAN | Campaign Active CBO | Campaign active budget optimization. | campaign, adgroup, ad |
| campaign_bid_strategy | TEXT | Campaign Bid Strategy | Bidding strategy for campaign budget optimization. Possible values are LOWEST_COST (no limit; expend daily budget as aggressively as possible), COST_CAP (set a target event cost cap), TARGET_COST (set target event cost). | campaign, adgroup, ad |
| campaign_created_date | Campaign Created Date | The created date in ad account timezone. | campaign, adgroup, ad | |
| campaign_daily_budget_micro | NUMERIC | Campaign Daily Budget Micro | Daily budget in micros and in ad account currency. | campaign, adgroup, ad |
| campaign_delivery_status | TEXT | Campaign Delivery Status | The status of delivery ad. Possible values are ACTIVE, PAUSED, REMOVED, NOT_DELIVERING, NOT_APPROVED. | campaign, adgroup, ad |
| campaign_end_date | DATE | Campaign End Date | The date of suspending delivering ads in ad account timezone. | campaign, adgroup, ad |
| campaign_id | TEXT | Campaign ID | Campaign ID. | campaign, adgroup, ad |
| campaign_modified_date | DATE | Campaign Modified Date | The last modified date in ad account timezone. | campaign, adgroup, ad |
| campaign_objective | TEXT | Campaign objective | Campaign objective. Possible values are VISIT_MY_WEBSITE, APP_INSTALL, APP_ENGAGEMENT, WEBSITE_CONVERSION, DYNAMIC_PRODUCT, GAIN_FRIENDS, VIDEO_VIEW. | campaign, adgroup, ad |
| campaign_removed_date | DATE | Campaign Removed Date | The removed date in ad account timezone. | campaign, adgroup, ad |
| campaign_spending_limit_micro | NUMERIC | Campaign Spending Limit Micro | The spending limit of this campaign in micros and in ad account currency. Campaigns that reach their spending limit will be paused automatically. | campaign, adgroup, ad |
| campaign_spending_limit_type | TEXT | Campaign Spending Limit Type | The type of spending limit. Possible values are NONE (no spending limit), MONTHLY (spending limit is monthly budget), LIFETIME (spending limit is total budget). | campaign, adgroup, ad |
| campaign_start_date | DATE | Campaign Start Date | The date of starting to delivery ads in ad account timezone. | campaign, adgroup, ad |
| campaign_status | TEXT | Campaign Status | Campaign status. Possible values are ACTIVE, PAUSED, REMOVED. | campaign, adgroup, ad |
| clicks | NUMERIC | clicks | Clicks. | campaign, adgroup, ad |
| conversions | NUMERIC | Conversions | Conversions. | campaign, adgroup, ad |
| conversions_add_to_cart | NUMERIC | Conversions (Add To Cart) | The number of Conversion Add To Cart events. | campaign, adgroup, ad |
| conversions_api | NUMERIC | Conversions API | Conversions API. | campaign, adgroup, ad |
| conversions_complete_registration | NUMERIC | Conversions (Complete Registration) | The number of Conversion Complete Registration (ALL) events. | campaign, adgroup, ad |
| conversions_complete_reservation | NUMERIC | Conversions (Complete Reservation) | The number of Conversion Complete Reservation (ALL) events. | campaign, adgroup, ad |
| conversions_generate_lead | NUMERIC | Conversions (Generate Lead) | The number of Conversion Generate Lead events. | campaign, adgroup, ad |
| conversions_initiate_check_out | NUMERIC | Conversions (Initiate Check Out) | The number of Conversion Initiate Check Out events. | campaign, adgroup, ad |
| conversions_purchase | NUMERIC | Conversions (Purchase) | The number of Conversion Purchase events. | campaign, adgroup, ad |
| conversions_purchase_value | NUMERIC | Conversions Value (Purchase) | The value of Conversion Purchase events. | campaign, adgroup, ad |
| conversions_view_item_detail | NUMERIC | Conversions (View Item Detail) | The number of Conversion View Item Detail events. | campaign, adgroup, ad |
| conversions_with_conversions_api | NUMERIC | Conversions with Conversions API | Conversions with Conversions API. | campaign, adgroup, ad |
| conversions_with_conversions_api_with_engagement_view | NUMERIC | Conversions with Conversions API with Engagement View | Conversions with Conversions API with Engagement View | campaign, adgroup, ad |
| conversions_with_engagement_view_add_to_cart | NUMERIC | Conversions with Engagement View (Add To Cart) | The number of Conversion Add To Cart (ALL) events. | campaign, adgroup, ad |
| conversions_with_engagement_view_complete_registration | NUMERIC | Conversions with Engagement View (Complete Registration) | The number of Conversion Complete Registration (ALL) events. | campaign, adgroup, ad |
| conversions_with_engagement_view_complete_reservation | NUMERIC | Conversions with Engagement View (Complete Reservation) | The number of Conversion Complete Reservation (ALL) events. | campaign, adgroup, ad |
| conversions_with_engagement_view_generate_lead | NUMERIC | Conversions with Engagement View (Generate Lead) | The number of Conversion Generate Lead (ALL) events. | campaign, adgroup, ad |
| conversions_with_engagement_view_initiate_check_out | NUMERIC | Conversion with Engagement View (Initiate Check Out) | The number of Conversion Initiate Check Out (ALL) events. | campaign, adgroup, ad |
| conversions_with_engagement_view_purchase | NUMERIC | Conversions with Engagement View (Purchase) | The number of Conversion Purchase (ALL) events | campaign, adgroup, ad |
Line Ads other fields (conversions_with_engagement_view_view_item_detail_conversions to cpa_views_home)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| conversions_with_engagement_view_view_item_detail_conversions | NUMERIC | Conversions with Engagement View (View Item Detail) | The number of Conversion View Item Detail (ALL) events | campaign, adgroup, ad |
| cost | NUMERIC | Cost | Cost. | campaign, adgroup, ad |
| cost_per_video_completion | NUMERIC | Cost Per Video Completion | Cost per video completion. | campaign, adgroup, ad |
| cost_per_video_view_3s | NUMERIC | Cost Per Video 3s Views | Cost per 3 seconds video view. | campaign, adgroup, ad |
| cpa | NUMERIC | CPA | CPA. | campaign, adgroup, ad |
| cpa_add_to_cart | NUMERIC | CPA (Add To Cart) | The number of CPA in Conversion Add To Cart events. | campaign, adgroup, ad |
| cpa_add_to_carts | NUMERIC | CPA (Add To Carts) | Add to cart CPA | campaign, adgroup, ad |
| cpa_add_to_carts_with_engagement_view | NUMERIC | CPA (Add To Carts) (Engagement View) | Add to cart CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_complete_registration | NUMERIC | CPA (Complete Registration) | The number of CPA in Conversion Complete Registration events. | campaign, adgroup, ad |
| cpa_complete_reservation | NUMERIC | CPA (Complete Reservation) | The number of CPA in Conversion Complete Reservation events. | campaign, adgroup, ad |
| cpa_conversions_with_conversions_api | NUMERIC | CPA (Conversions with Conversions API) | The number of CPA in Conversions with Conversions API. | campaign, adgroup, ad |
| cpa_conversions_with_conversions_api_with_engagement_view | NUMERIC | CPA (Conversions with Conversions API with Engagement View) | The number of CPA in Conversions with Conversions API with Engagement View. | campaign, adgroup, ad |
| cpa_conversions_with_engagement_view_add_to_cart | NUMERIC | CPA (Conversions with Engagement View) (Add To Cart) | The number of CPA in Conversion Add To Cart (ALL) events. | campaign, adgroup, ad |
| cpa_conversions_with_engagement_view_complete_registration | NUMERIC | CPA (Conversions with Engagement View) (Complete Registration) | The number of CPA in Conversion Complete Registration (ALL) events. | campaign, adgroup, ad |
| cpa_conversions_with_engagement_view_complete_reservation | NUMERIC | CPA (Conversions with Engagement View) (Complete Reservation) | The number of CPA in Conversion Complete Reservation (ALL) events. | campaign, adgroup, ad |
| cpa_conversions_with_engagement_view_generate_lead | NUMERIC | CPA (Conversions with Engagement View) (Generate Lead) | The number of CPA in Conversion Generate Lead (ALL) events. | campaign, adgroup, ad |
| cpa_conversions_with_engagement_view_initiate_check_out | NUMERIC | CPA (Conversions with Engagement View) (Initiate Check Out) | The number of CPA in Conversion Initiate Check Out (ALL) events. | campaign, adgroup, ad |
| cpa_conversions_with_engagement_view_purchase | NUMERIC | CPA (Conversions with Engagement View) (Purchase) | The number of CPA in Conversion Purchase (ALL) events. | campaign, adgroup, ad |
| cpa_conversions_with_engagement_view_view_item_detail | NUMERIC | CPA (Conversions with Engagement View) (View Item Detail) | The number of CPA in Conversion View Item Detail (ALL) events. | campaign, adgroup, ad |
| cpa_generate_lead | NUMERIC | CPA (Generate Lead) | The number of CPA in Conversion Generate Lead events. | campaign, adgroup, ad |
| cpa_initiate_check_out | NUMERIC | CPA (Initiate Check Out) | The number of CPA in Conversion Initiate Check Out events. | campaign, adgroup, ad |
| cpa_installs | NUMERIC | CPA (Installs) | Install CPA. | campaign, adgroup, ad |
| cpa_installs_total | NUMERIC | CPA (Installs) (Total) | Install CPA (click + view). (JP only) | campaign, adgroup, ad |
| cpa_installs_total_with_engagement_view | NUMERIC | CPA (Installs) (Total with Engagement View) | Install CPA (click + view + engagement view). (JP only) | campaign, adgroup, ad |
| cpa_levels_achieved | NUMERIC | CPA (Levels Achieved) | Level achieved CPA. | campaign, adgroup, ad |
| cpa_levels_achieved_with_engagement_view | NUMERIC | CPA (Levels Achieved) (Engagement View) | Level achieved CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_opens | NUMERIC | CPA (Opens) | Open CPA | campaign, adgroup, ad |
| cpa_opens_with_engagement_view | NUMERIC | CPA (Opens) (Engagement View) | Open CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_purchase | NUMERIC | CPA (Purchase) | The number of CPA in Conversion Purchase events. | campaign, adgroup, ad |
| cpa_purchases | NUMERIC | CPA (Purchases) | Purchase CPA. | campaign, adgroup, ad |
| cpa_purchases_with_engagement_view | NUMERIC | CPA (Purchases) (Engagement View) | Purchase CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_searches | NUMERIC | CPA (Searches) | Search CPA. | campaign, adgroup, ad |
| cpa_searches_with_engagement_view | NUMERIC | CPA (Searches) (Engagement View) | Search CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_skad_installs | NUMERIC | CPA (Installs) (SKAdNetwork) | Install CPA measured by SKAdNetwork. | campaign, adgroup, ad |
| cpa_tutorials_completed | NUMERIC | CPA (Tutorials Completed) | Tutorial completed CPA. | campaign, adgroup, ad |
| cpa_tutorials_completed_with_engagement_view | NUMERIC | CPA (Tutorials Completed) (Engagement View) | Tutorial completed CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_view_item_detail | NUMERIC | CPA (View Item Detail) | The number of CPA in Conversion View Item Detail events. | campaign, adgroup, ad |
| cpa_views_category | NUMERIC | CPA (Views (Category)) | View category CPA. | campaign, adgroup, ad |
| cpa_views_category_with_engagement_view | NUMERIC | CPA (Views (Category)) (Engagement View) | View category CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_views_home | NUMERIC | CPA (Views (Home)) | View home CPA. | campaign, adgroup, ad |
Line Ads other fields (cpa_views_home_with_engagement_view to cvr_views_category)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| cpa_views_home_with_engagement_view | NUMERIC | CPA (Views (Home)) (Engagement View) | View home CPA with engagement view (ALL). | campaign, adgroup, ad |
| cpa_views_item | NUMERIC | CPA (Views (Item)) | View item CPA. | campaign, adgroup, ad |
| cpa_views_item_with_engagement_view | NUMERIC | CPA (Views (Item)) (Engagement View) | View item CPA with engagement view(ALL). | campaign, adgroup, ad |
| cpc | NUMERIC | CPC | CPC. | campaign, adgroup, ad |
| cpm | NUMERIC | CPM | CPM. | campaign, adgroup, ad |
| ctr | PERCENT | CTR | CTR. | campaign, adgroup, ad |
| currency | TEXT | Currency | The currency of statistics. | campaign, adgroup, ad |
| cvr | PERCENT | CVR | CVR. | campaign, adgroup, ad |
| cvr_add_to_cart | NUMERIC | CVR (Add To Cart) | The number of CVR in Conversion Add To Cart events. | campaign, adgroup, ad |
| cvr_add_to_carts | NUMERIC | CVR (Add To Carts) | Add to cart CVR. | campaign, adgroup, ad |
| cvr_add_to_carts_with_engagement_view | NUMERIC | CVR (Add To Carts) (Engagement View) | Add to cart CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_complete_registration | NUMERIC | CVR (Complete Registration) | The number of CVR in Conversion Complete Registration events. | campaign, adgroup, ad |
| cvr_complete_reservation | NUMERIC | CVR (Complete Reservation) | The number of CVR in Conversion Complete Reservation events. | campaign, adgroup, ad |
| cvr_conversions_with_conversions_api | NUMERIC | CVR (Conversions with Conversions API) | The number of CVR in Conversions with Conversions API. | campaign, adgroup, ad |
| cvr_conversions_with_conversions_api_with_engagement_view | NUMERIC | CVR (Conversions with Conversions API with Engagement View) | The number of CVR in Conversions with Conversions API with Engagement View. | campaign, adgroup, ad |
| cvr_conversions_with_engagement_view_add_to_cart | NUMERIC | CVR (Conversions with Engagement View) (Add To Cart) | The number of CVR in Conversion Add To Cart (ALL) events. | campaign, adgroup, ad |
| cvr_conversions_with_engagement_view_complete_registration | NUMERIC | CVR (Conversions with Engagement View) (Complete Registration) | The number of CVR in Conversion Complete Registration (ALL) events. | campaign, adgroup, ad |
| cvr_conversions_with_engagement_view_complete_reservation | NUMERIC | CVR (Conversions with Engagement View) (Complete Reservation) | The number of CVR in Conversion Complete Reservation (ALL) events. | campaign, adgroup, ad |
| cvr_conversions_with_engagement_view_generate_lead | NUMERIC | CVR (Conversions with Engagement View) (Generate Lead) | The number of CVR in Conversion Generate Lead (ALL) events. | campaign, adgroup, ad |
| cvr_conversions_with_engagement_view_initiate_check_out | NUMERIC | CVR (Conversions with Engagement View) (Initiate Check Out) | The number of CVR in Conversion Initiate Check Out (ALL) events. | campaign, adgroup, ad |
| cvr_conversions_with_engagement_view_purchase | NUMERIC | CVR (Conversions with Engagement View) (Purchase) | The number of CVR in Conversion Purchase (ALL) events. | campaign, adgroup, ad |
| cvr_conversions_with_engagement_view_view_item_detail | NUMERIC | CVR (Conversions with Engagement View) (View Item Detail) | The number of CVR in Conversion View Item Detail (ALL) events. | campaign, adgroup, ad |
| cvr_generate_lead | NUMERIC | CVR (Generate Lead) | The number of CVR in Conversion Generate Lead events. | campaign, adgroup, ad |
| cvr_initiate_check_out | NUMERIC | CVR (Initiate Check Out) | The number of CVR in Conversion Initiate Check Out events. | campaign, adgroup, ad |
| cvr_installs | NUMERIC | CVR (Installs) | Install CVR. | campaign, adgroup, ad |
| cvr_installs_total_with_engagement_view | NUMERIC | CVR (Installs) (Total with Engagement View) | Install CVR (click + view + engagement view). | campaign, adgroup, ad |
| cvr_levels_achieved | NUMERIC | CVR (Levels Achieved) | Level achieved CVR. | campaign, adgroup, ad |
| cvr_levels_achieved_with_engagement_view | NUMERIC | CVR (Levels Achieved) (Engagement View) | Level achieved CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_opens | NUMERIC | CVR (Opens) | Open CVR. | campaign, adgroup, ad |
| cvr_opens_with_engagement_view | NUMERIC | CVR (Opens) (Engagement View) | Open CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_purchase | NUMERIC | CVR (Purchase) | The number of CVR in Conversion Purchase events. | campaign, adgroup, ad |
| cvr_purchases | NUMERIC | CVR (Purchases) | Purchase CVR. | campaign, adgroup, ad |
| cvr_purchases_with_engagement_view | NUMERIC | CVR (Purchases) (Engagement View) | Purchase CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_searches | NUMERIC | CVR (Searches) | Search CVR. | campaign, adgroup, ad |
| cvr_searches_with_engagement_view | NUMERIC | CVR (Searches) (Engagement View) | Search CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_skad_installs | NUMERIC | CVR (Installs) (SKAdNetwork) | Install CVR measured by SKAdNetwork. | campaign, adgroup, ad |
| cvr_tutorials_completed | NUMERIC | CVR (Tutorials Completed) | Tutorial completed CVR. | campaign, adgroup, ad |
| cvr_tutorials_completed_with_engagement_view | NUMERIC | CVR (Tutorials Completed) (Engagement View) | Tutorial completed CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_view_item_detail | NUMERIC | CVR (View Item Detail) | The number of CVR in Conversion View Item Detail events. | campaign, adgroup, ad |
| cvr_views_category | NUMERIC | CVR (Views (Category)) | View category CVR. | campaign, adgroup, ad |
Line Ads other fields (cvr_views_category_with_engagement_view to video_views_50)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| cvr_views_category_with_engagement_view | NUMERIC | CVR (Views (Category)) (Engagement View) | View category CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_views_home | NUMERIC | CVR (Views (Home)) | View home CVR. | campaign, adgroup, ad |
| cvr_views_home_with_engagement_view | NUMERIC | CVR (Views (Home)) (Engagement View) | View home CVR with engagement view (ALL). | campaign, adgroup, ad |
| cvr_views_item | NUMERIC | CVR (Views (Item)) | View item CVR. | campaign, adgroup, ad |
| cvr_views_item_with_engagement_view | NUMERIC | CVR (Views (Item)) (Engagement View) | View item CVR with engagement view(ALL). | campaign, adgroup, ad |
| data_fetched_at | Data fetched at | UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed. | ||
| datasource | TEXT | Data Source | The name of the Windsor connector returning the row | |
| date | DATE | Date | Date. | |
| day_of_month | TEXT | Day of month | Day of the month | |
| impressions | NUMERIC | Impressions | Impressions. | campaign, adgroup, ad |
| impressions_share_by_budget_lost_rate | NUMERIC | Impressions Share By Budget Lost Rate | The percentage of ads that couldn't be shown to users due to insufficient budget out of all display opportunities. | adgroup |
| impressions_share_by_rank_lost_rate | NUMERIC | Impressions Share By Rank Lost Rate | The percentage of ads that couldn't be shown to users due to a low auction rank out of all display opportunities. | adgroup |
| impressions_share_rate | NUMERIC | Impressions Share Rate | The percentage of ads actually shown to users out of all display opportunities. | adgroup |
| installs | NUMERIC | Installs | Install count. | campaign, adgroup, ad |
| installs_total | NUMERIC | Installs (Total) | Install count (click + view). (JP only) | campaign, adgroup, ad |
| installs_total_with_engagement_view | NUMERIC | Installs (Total with Engagement View) | Install count (click + view + engagement view). (JP only) | campaign, adgroup, ad |
| installs_view | NUMERIC | Installs (View) | Installs count (view). (JP only) | campaign, adgroup, ad |
| levels_achieved | NUMERIC | Levels Achieved | Level achieving count | campaign, adgroup, ad |
| levels_achieved_with_engagement_view | NUMERIC | Levels Achieved (Engagement View) | Level achieving count with engagement view (ALL). | campaign, adgroup, ad |
| month | TEXT | Month | Number of the month | |
| now | Now | Current timestamp | ||
| opens | NUMERIC | Opens | Open count. | campaign, adgroup, ad |
| opens_with_engagement_view | NUMERIC | Opens (Engagement View) | Open count with engagement view (ALL). | campaign, adgroup, ad |
| purchases | NUMERIC | Purchases | Purchasing count. | campaign, adgroup, ad |
| purchases_with_engagement_view | NUMERIC | Purchases (Engagement View) | Purchasing count with engagement view (ALL). | campaign, adgroup, ad |
| reach | NUMERIC | Reach | Reach of reach. | campaign, adgroup, ad |
| recommended_budget_micro | NUMERIC | Recommended Budget Micro | Estimated lowest budget amount at which the campaign or the adgroup wouldn't lose any bidding opportunities due to budget constraints. Represented in micros and in the local currency of the account. | campaign, adgroup |
| roas | PERCENT | ROAS | Return on ads spend for purchase event. | campaign, adgroup, ad |
| searches | NUMERIC | Searches | Search count. | campaign, adgroup, ad |
| searches_with_engagement_view | NUMERIC | Searches (Engagement View) | Search count with engagement view (ALL). | campaign, adgroup, ad |
| skad_installs | NUMERIC | Installs (SKAdNetwork) | Install count measured by SKAdNetwork. | campaign, adgroup, ad |
| source | TEXT | Source | The name of the Windsor connector returning the row | |
| today | DATE | Today | Today's date | |
| tutorials_completed | NUMERIC | Tutorials Completed | Tutorial completion count. | campaign, adgroup, ad |
| tutorials_completed_with_engagement_view | NUMERIC | Tutorials Completed (Engagement View) | Tutorial completion count with engagement view (ALL). | campaign, adgroup, ad |
| video_starts | NUMERIC | Video Starts | Video play start. | campaign, adgroup, ad |
| video_views_100 | NUMERIC | Video 100% Views (completions) | Video 100% watched. | campaign, adgroup, ad |
| video_views_25 | NUMERIC | Video 25% Views | Video 25% watched. (JP only) | campaign, adgroup, ad |
| video_views_3s | NUMERIC | Video 3s Views | Video watched for at least 3 seconds. (JP only) | campaign, adgroup, ad |
| video_views_50 | NUMERIC | Video 50% Views | Video 50% watched. (JP only) | campaign, adgroup, ad |
Line Ads other fields (video_views_75 to year_week_iso)
| ID | Type | Name | Description | Reports |
|---|---|---|---|---|
| video_views_75 | NUMERIC | Video 75% Views | Video 75% watched. (JP only) | campaign, adgroup, ad |
| video_views_95 | NUMERIC | Video 95% Views | Video 95% watched. (JP only) | campaign, adgroup, ad |
| viewable_impressions | NUMERIC | Viewable Impressions | Viewable impressions. | campaign, adgroup, ad |
| views_category | NUMERIC | Views (Category) | The number of viewing category. | campaign, adgroup, ad |
| views_category_with_engagement_view | NUMERIC | views (Category) (Engagement View) | The number of viewing category with engagement view conversion | campaign, adgroup, ad |
| views_home | NUMERIC | Views (Home) | The number of viewing home. | campaign, adgroup, ad |
| views_home_with_ev | NUMERIC | Views (Home) (Engagement View) | The number of viewing home with engagement view (ALL). | campaign, adgroup, ad |
| views_item | NUMERIC | Views (Item) | The number of viewing item | campaign, adgroup, ad |
| views_item_with_engagement_view | NUMERIC | Views (Item) (Engagement View) | The number of viewing item with engagement view (ALL). | campaign, adgroup, ad |
| week | TEXT | Week | Week (Sun-Sat). | |
| week_day | TEXT | Day of week and day number | Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday. | |
| week_day_iso | TEXT | Day of week and day number, ISO | Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7 | |
| week_iso | TEXT | Week ISO | Week, ISO format (Mon-Sun). | |
| year | TEXT | Year | Year | |
| year_month | TEXT | Yearmonth | Year and month, e.g. 2024|3 | |
| year_month_name | TEXT | Year month name | Year and month with the month name written out, e.g. "Jan 2025". | |
| year_of_week | TEXT | Year of week | The year that contains first day of the week (Sun-Sat). | |
| year_of_week_iso | TEXT | Year of week, ISO | The year that contains first day of the ISO week (Mon-Sun). | |
| year_week | TEXT | Year week | Year and week for US weeks (Sun-Sat), e.g. 2024|15 | |
| year_week_iso | TEXT | Year week ISO | Year and week for ISO weeks (Mon-Sun), e.g. 2024|20 |