Google Search Ads 360 (SA360) Connector Reference

The Google Search Ads 360 (SA360) connector exposes 280 fields (81 metrics, 199 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Google Search Ads 360 (SA360) Fields

The Google Search Ads 360 (SA360) connector includes 280 fields.

Google Search Ads 360 (SA360) fields (absolute_top_impression_percentage to ad_rotation)

ID	Type	Name	Description	Reports
absolute_top_impression_percentage	PERCENT	Absolute top impression percentage	Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.	ad_group, ad_group_ad, ad_group_criterion, asset, campaign, customer, keyword_view
account	TEXT	Account	Optional, non-unique descriptive name of the customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
account_currency_code	TEXT	Account currency code	The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
account_engine_id	TEXT	Account engine id	ID of the account in the external engine account.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
account_id	TEXT	Account id	The ID of the customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
account_time_zone	TEXT	Account time zone	The local timezone ID of the customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
account_type	TEXT	Account type	Engine account type, for example, Google Ads, Microsoft Advertising, Yahoo Japan, Baidu, Facebook, Engine Track, etc.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
ad	TEXT	Ad	The name of the ad. This is only used to be able to identify the ad. It does not need to be unique and does not affect the served ad.	ad_group_ad
ad_description1	TEXT	Ad description1	The first line of the ad's description.	ad_group_ad
ad_description2	TEXT	Ad description2	The second line of the ad's description.	ad_group_ad
ad_display_url	TEXT	Ad display url	The URL that appears in the ad description for some ad formats.	ad_group_ad
ad_engine_id	TEXT	Ad engine id	ID of the ad in the external engine account. This field is for Search Ads 360 account only, for example, Yahoo Japan, Microsoft, Baidu etc. For non-Search Ads 360 entity, use "ad_group_ad.ad.id" instead.	ad_group_ad
ad_group	TEXT	Ad group	The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, paid_organic_search_term_view, visit
ad_group_desktop_bid_adjustment	NUMERIC	(Deprecated) Ad group desktop bid adjustment	The percentage by which bids are adjusted for desktop. For example, 0.2 means 20% increase, so desktop bids are 1.2 times the default bid. The range of valid values differs based on the external engine.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
ad_group_end_date	DATE	Ad group end date	Date when the ad group ends serving ads. By default, the ad group ends on the ad group's end date. If this field is set, then the ad group ends at the end of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
ad_group_engine_id	TEXT	Ad group engine id	ID of the ad group in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group.id" instead.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
ad_group_id	TEXT	Ad group id	The ID of the ad group.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, paid_organic_search_term_view, visit
ad_group_labels	TEXT	Ad group labels	The resource names of labels attached to this ad group.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
ad_group_mobile_bid_adjustment	NUMERIC	(Deprecated) Ad group mobile bid adjustment	The percentage by which bids are adjusted for mobile. For example, 0.2 means 20% increase, so mobile bids are 1.2 times the default bid. The range of valid values differs based on the external engine.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
ad_group_search_max_cpc	NUMERIC	Ad group search max cpc (micros)	The maximum CPC (cost-per-click) bid. This field is used when the ad group's effective bidding strategy is Manual CPC. This field is not applicable and will be ignored if the ad group's campaign is using a portfolio bidding strategy.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
ad_group_start_date	DATE	Ad group start date	Date when this ad group starts serving ads. By default, the ad group starts now or the ad group's start date, whichever is later. If this field is set, then the ad group starts at the beginning of the specified date in the customer's time zone. This field is only available for Microsoft Advertising and Facebook gateway accounts. Format: YYYY-MM-DD Example: 2019-03-14	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
ad_group_status	TEXT	Ad group status	The status of the ad group.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
ad_group_tablet_bid_adjustment	NUMERIC	(Deprecated) Ad group tablet bid adjustment	The percentage by which bids are adjusted for tablet. For example, 0.2 means 20% increase, so tablet bids are 1.2 times the default bid. The range of valid values differs based on the external engine.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
ad_group_target_id	TEXT	Ad group target id	The ID of the criterion.	ad_group_criterion, conversion, keyword_view, visit
ad_group_type	TEXT	Ad group type	The type of the ad group.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
ad_headline	TEXT	Ad headline	The headline of the ad.	ad_group_ad
ad_headline2	TEXT	Ad headline2	The second headline of the ad.	ad_group_ad
ad_headline3	TEXT	Ad headline3	The third headline of the ad.	ad_group_ad
ad_id	TEXT	Ad id	The ID of the ad.	ad_group_ad
ad_keyword_ad_group_criterion	TEXT	Keyword ad group criterion (segment)	The AdGroupCriterion resource name.	ad_group, ad_group_ad, bidding_strategy, campaign, conversion, customer, keyword_view, visit
ad_keyword_id	TEXT	Keyword criterion id (segment)	Keyword criterion id, extracted from AdGroupCriterion resource name.	ad_group, ad_group_ad, bidding_strategy, campaign, conversion, customer, keyword_view, visit
ad_keyword_match_type	TEXT	Keyword match type (segment)	The match type of the keyword.	ad_group, ad_group_ad, bidding_strategy, campaign, conversion, customer, keyword_view, visit
ad_keyword_text	TEXT	Keyword text (segment)	The text of the keyword (at most 80 characters and 10 words).	ad_group, ad_group_ad, bidding_strategy, campaign, conversion, customer, keyword_view, visit
ad_labels	TEXT	Ad labels	The resource names of labels attached to this ad group ad.	ad_group_ad
ad_landing_page	TEXT	Ad landing page	The list of possible final URLs after all cross-domain redirects for the ad.	ad_group_ad
ad_path_field1	TEXT	Ad path field1	Text appended to the auto-generated visible URL with a delimiter.	ad_group_ad
ad_path_field2	TEXT	Ad path field2	Text appended to path1 with a delimiter.	ad_group_ad
ad_responsive_search_ad_descriptions_combined_text	TEXT	Ad responsive search ad description texts combined	The responsive search ad descriptions, joined into a single string separated by ' | '.	ad_group_ad
ad_responsive_search_ad_headlines_combined_text	TEXT	Ad responsive search ad headline texts combined	The responsive search ad headlines, joined into a single string separated by ' | '.	ad_group_ad
ad_rotation	TEXT	Ad rotation	The ad rotation mode of the ad group.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit

Google Search Ads 360 (SA360) fields (ad_type to campaign_target_id)

ID	Type	Name	Description	Reports
ad_type	TEXT	Ad type	The type of ad.	ad_group_ad
ad_words_bid_strategy	TEXT	Ad words bid strategy	The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, visit
ad_words_conversion_value	NUMERIC	Ad words conversion value	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
ad_words_conversions	NUMERIC	Ad words conversions	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
ad_words_view_through_conversions	NUMERIC	Ad words view through conversions	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view
advertiser	TEXT	Advertiser	Optional, non-unique descriptive name of the customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
advertiser_conversion_id	TEXT	Advertiser conversion id	For offline conversions, this is an ID provided by advertisers. If an advertiser doesn't specify such an ID, Search Ads 360 generates one. For online conversions, this is equal to the id column or the floodlight_order_id column depending on the advertiser's Floodlight instructions.	conversion
advertiser_currency_code	TEXT	Advertiser currency code	The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
advertiser_id	TEXT	Advertiser id	The ID of the customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
age_target_age_range	TEXT	Age target age range	Type of the age range.	ad_group_criterion, conversion, keyword_view, visit
age_target_bid_modifier	NUMERIC	Age target bid modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.	ad_group_criterion, conversion, keyword_view, visit
agency_id	TEXT	Agency id	DS agency ID.	customer, campaign, conversion_action, ad_group_criterion, campaign_criterion, ad_group_criterion, campaign_criterion, cart_data_sales_view, ad_group, conversion, ad_group_ad, shopping_performance_view, paid_organic_search_term_view, ad_group_criterion, bidding_strategy, customer, visit, campaing_criterion, campaign_criterion, asset, ad_group_criterion
app_id	TEXT	App id	Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.	asset
app_store	TEXT	App store	Required. The application store that distributes this specific app.	asset
avg_cpc	NUMERIC	Avg cpc	The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
avg_cpm	NUMERIC	Avg cpm	Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
avg_pos	NUMERIC	(Deprecated) Avg pos	Average position.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
bid_strategy	TEXT	Bid strategy	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).	ad_group, bidding_strategy, campaign, keyword_view
bid_strategy_goal	TEXT	(Deprecated) Bid strategy goal	The goal of the bid strategy: Position, Conversions, Revenue, Clicks, or Advanced targeting.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
bid_strategy_id	TEXT	Bid strategy id	The ID of the bidding strategy.	ad_group, bidding_strategy, campaign, keyword_view
bid_strategy_max_bid	NUMERIC	Bid strategy max bid (micros)	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.	ad_group, bidding_strategy, campaign, keyword_view
bid_strategy_min_bid	NUMERIC	Bid strategy min bid (micros)	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.	ad_group, bidding_strategy, campaign, keyword_view
bing_ads_budget_type	TEXT	Bing ads budget type	How budget is controlled for Bing Ads campaigns: Daily budget, Monthly even spend, Monthly accelerated spend, Daily accelerated spend, or Daily even spend.	campaign
bing_ads_language	TEXT	Bing ads language	The language of the ads and keywords in an ad group. This field is only available for Microsoft Advertising accounts. More details: https://docs.microsoft.com/en-us/advertising/guides/ad-languages?view=bingads-13#adlanguage	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
call_conversion_tracker	TEXT	Call conversion tracker	The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.	asset
call_conversion_tracker_id	TEXT	Call conversion tracker id	The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.	asset
call_country_code	TEXT	Call country code	Two-letter country code of the phone number. Examples: 'US', 'us'.	asset
call_is_tracked	BOOLEAN	Call is tracked	Whether the call should be enabled on call tracking. Applies to Microsoft Ads.	asset
call_phone_number	TEXT	Call phone number	The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'	asset
campaign	TEXT	Campaign	The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, paid_organic_search_term_view, visit
campaign_desktop_bid_adjustment	NUMERIC	Campaign desktop bid adjustment	The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.	campaign_criterion
campaign_end_date	DATE	Campaign end date	The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, visit
campaign_engine_id	TEXT	Campaign engine id	ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, visit
campaign_id	TEXT	Campaign id	The ID of the campaign.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, paid_organic_search_term_view, visit
campaign_labels	TEXT	Campaign labels	Names of labels directly assigned to this campaign; inherited labels are not included.	campaign
campaign_mobile_bid_adjustment	NUMERIC	Campaign mobile bid adjustment	The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.	campaign_criterion
campaign_start_date	DATE	Campaign start date	The date when campaign started in serving customer's timezone in YYYY-MM-DD format.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, visit
campaign_status	TEXT	Campaign status	The status of the campaign. When a new campaign is added, the status defaults to ENABLED.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, visit
campaign_tablet_bid_adjustment	NUMERIC	Campaign tablet bid adjustment	The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.	campaign_criterion
campaign_target_id	TEXT	Campaign target id	The ID of the criterion. This field is ignored during mutate.	campaign_criterion

Google Search Ads 360 (SA360) fields (campaign_type to dfa_network_time_zone)

ID	Type	Name	Description	Reports
campaign_type	TEXT	Campaign type	The primary serving target for ads within the campaign. The targeting options can be refined in network_settings . This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.	ad_group, ad_group_ad, ad_group_criterion, campaign, campaign_criterion, conversion, keyword_view, visit
city_targets	TEXT	City targets	City targets included in the ad group. Download upload templates and geo/language codes.	campaign, ad_group
clicks	NUMERIC	Clicks	The number of clicks.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
conversion_attribution_type	TEXT	Conversion attribution type	What the conversion is attributed to: Visit or Keyword+Ad.	conversion
conversion_category	TEXT	Conversion category	Segments the report by conversion category; each row and its aggregate metrics are split into multiple rows, up to one for each conversion category. This column returns the category of the conversion action of each row (for example PURCHASE, LEAD, PAGE_VIEW or SIGNUP), describing the business goal of the conversion. Distinct from the conversion action type, which describes how the conversion is tracked.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, customer, keyword_view, shopping_performance_view
conversion_date	DATE	Conversion date	The timestamp of the conversion event.	conversion
conversion_id	TEXT	Conversion id	The ID of the conversion	conversion
conversion_last_modified_timestamp	TIMESTAMP	Conversion last modified timestamp	The timestamp of the last time the conversion was modified.	conversion
conversion_quantity	NUMERIC	Conversion quantity	The quantity of items recorded by the conversion, as determined by the qty url parameter. The advertiser is responsible for dynamically populating the parameter (such as number of items sold in the conversion), otherwise it defaults to 1.	conversion
conversion_revenue	NUMERIC	Conversion revenue (micros)	The adjusted revenue in micros for the conversion event. This will always be in the currency of the serving account.	conversion
conversion_timestamp	TIMESTAMP	Conversion timestamp	The timestamp of the conversion event.	conversion
conversion_visit_external_click_id	TEXT	Conversion visit external click id	A unique string, for the visit that the conversion is attributed to, that is passed to the landing page as the click id URL parameter.	conversion
conversion_visit_id	TEXT	Conversion visit id	The Search Ads 360 visit ID that the conversion is attributed to.	conversion
conversion_visit_timestamp	TIMESTAMP	Conversion visit timestamp	The timestamp of the visit that the conversion is attributed to.	conversion
conversions_value	NUMERIC	Conversion value	The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
country_targets	TEXT	Country targets	Country targets included in the ad group. Download upload templates and geo/language codes.	campaign, ad_group
cpa_target	NUMERIC	Cpa target (micros)	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.	ad_group, bidding_strategy, campaign, keyword_view
creation_timestamp	TIMESTAMP	Creation timestamp	The timestamp when this customer was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
cross_device_conversions	NUMERIC	Cross device conversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
cross_device_conversions_value	NUMERIC	Cross device conversions value	The sum of the value of cross-device conversions.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
cross_sell_average_unit_price	NUMERIC	Cross sell average unit price (micros)	Average price reported for sales of a product when it sold as a result of advertising a different product.	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
cross_sell_cost_of_goods_sold	NUMERIC	Cross sell cost of goods sold (micros)	Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
cross_sell_gross_from_units_sold	NUMERIC	Cross sell gross from units sold (micros)	Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
cross_sell_gross_profit_margin	NUMERIC	Cross sell gross profit margin (micros)	Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
cross_sell_revenue_from_units_sold	NUMERIC	Cross sell revenue from units sold (micros)	Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
cross_sell_units_sold	NUMERIC	Cross sell units sold	Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data.	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
ctr	PERCENT	Ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
daily_budget	NUMERIC	Daily budget	Daily budget of the campaign.	campaign
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
date	DATE	Date	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
day_of_month	TEXT	Day of month	Day of the month
delivery_method	TEXT	Delivery method	Budget delivery method of the campaign: Standard or Accelerated.	campaign
device_segment	TEXT	Device segment	Device to which metrics apply.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, customer, keyword_view, shopping_performance_view, visit
device_targets	TEXT	Device targets	Device targets at the ad group level; a combination of Desktop, Mobile, Tablet, or Other.	campaign, ad_group
dfa_actions	NUMERIC	Campaign Manager actions	The total number of Campaign manager actions.	ad_group_ad, customer, shopping_performance_view, campaign, bidding_strategy, customer, campaing_criterion, cart_data_sales_view, campaign_criterion, ad_group, asset, keyword_view
dfa_actions_cross_env	NUMERIC	Campaign Manager actions (cross-environment)	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, conversion_action, customer, keyword_view, shopping_performance_view
dfa_advertiser_id	TEXT	Campaign Manager advertiser ID	ID of the Campaign Manager advertiser associated with this customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
dfa_network_id	TEXT	Campaign Manager network ID	ID of the Campaign Manager network associated with this customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
dfa_network_time_zone	TEXT	Campaign Manager network time zone	Time zone of the Campaign Manager network associated with this customer in IANA Time Zone Database format, such as America/New_York.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit

Google Search Ads 360 (SA360) fields (dfa_revenue to floodlight_order_id)

ID	Type	Name	Description	Reports
dfa_revenue	NUMERIC	Campaign Manager revenue	Aggregate revenue generated by Campaign manager transactions.	ad_group_ad, customer, shopping_performance_view, campaign, bidding_strategy, customer, campaing_criterion, cart_data_sales_view, campaign_criterion, ad_group, asset, keyword_view
dfa_revenue_cross_env	NUMERIC	Campaign Manager revenue (cross-environment)	The value of all conversions.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, conversion_action, customer, keyword_view, shopping_performance_view
dfa_transactions	NUMERIC	Campaign Manager transactions	The total number of Campaign manager transactions.	ad_group_ad, customer, shopping_performance_view, campaign, bidding_strategy, customer, campaing_criterion, cart_data_sales_view, campaign_criterion, ad_group, asset, keyword_view
dfa_transactions_cross_env	NUMERIC	Campaign Manager transactions (cross-environment)	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, conversion_action, customer, keyword_view, shopping_performance_view
display_budget_lost_impression_share	NUMERIC	Display budget lost impression share	The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, campaign, customer
display_impression_share	NUMERIC	Display impression share	The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.	ad_group, campaign, customer
display_rank_lost_impression_share	NUMERIC	Display rank lost impression share	The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, campaign, customer
dynamic_search_ads_target_conditions	TEXT	Dynamic search ads target conditions	Conditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. An empty list of conditions indicates all pages of the campaign's website are targeted. This field is required for CREATE operations and is prohibited on UPDATE operations.	ad_group_criterion, conversion, keyword_view, visit
dynamic_search_ads_target_coverage	NUMERIC	Dynamic search ads target coverage	Website criteria coverage percentage. This is the computed percentage of website coverage based on the website target, negative website target and negative keywords in the ad group and campaign. For instance, when coverage returns as 1, it indicates it has 100% coverage. This field is read-only.	ad_group_criterion, conversion, keyword_view, visit
dynamic_search_ads_target_cpc_bid	NUMERIC	Dynamic search ads target cpc bid (micros)	The CPC (cost-per-click) bid.	ad_group_criterion, conversion, keyword_view, visit
dynamic_search_ads_target_landing_page_url	TEXT	Dynamic search ads target landing page url	The dynamic ad target's URL template.	ad_group_criterion
effective_bid_strategy	TEXT	Effective bid strategy	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).	ad_group, bidding_strategy, campaign, keyword_view
effective_bid_strategy_id	TEXT	Effective bid strategy id	The ID of the bidding strategy.	ad_group, bidding_strategy, campaign, keyword_view
effective_city_targets	TEXT	Effective city targets	City targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.	campaign, ad_group
effective_country_targets	TEXT	Effective country targets	Country targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.	campaign, ad_group
effective_device_targets	TEXT	Effective device targets	Device targets at the ad group level, or inherited from the campaign; a combination of Desktop, Mobile, Tablet, or Other.	campaign, ad_group
effective_keyword_max_cpc	NUMERIC	Effective keyword max cpc (micros)	The effective CPC (cost-per-click) bid.	ad_group_criterion, conversion, keyword_view, visit
effective_metro_targets	TEXT	Effective metro targets	Metro targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.	campaign, ad_group
effective_province_targets	TEXT	Effective province targets	Province targets included in the ad group, or inherited from the campaign. Download upload templates and geo/language codes.	campaign, ad_group
engine_remarketing_list	TEXT	Engine remarketing list	The User List resource name.	ad_group_criterion, conversion, keyword_view, visit
engine_remarketing_list_bid_modifier	NUMERIC	Engine remarketing list bid modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.	ad_group_criterion, conversion, keyword_view, visit
engine_remarketing_list_target_all	BOOLEAN	Engine remarketing list target all	The per-targeting-dimension setting to restrict the reach of your campaign or ad group.	ad_group, ad_group_ad, ad_group_criterion, conversion, keyword_view, visit
engine_status	TEXT	Engine status	The Engine Status for an asset.	asset
ers_target	NUMERIC	Ers target	The chosen revenue (based on conversion data) per unit of spend.	ad_group, bidding_strategy, campaign, keyword_view
excluded_city_targets	TEXT	Excluded city targets	City targets excluded from the campaign. Download upload templates and geo/language codes.	campaign
excluded_country_targets	TEXT	Excluded country targets	Country targets excluded from the campaign. Download upload templates and geo/language codes.	campaign
excluded_metro_targets	TEXT	Excluded metro targets	Metro targets excluded from the campaign. Download upload templates and geo/language codes.	campaign
excluded_province_targets	TEXT	Excluded province targets	Province targets excluded from the campaign. Download upload templates and geo/language codes.	campaign
feed_id	TEXT	Feed id	Segments the report by feed items; each row and its aggregate metrics are split into multiple rows, one for each feed item. This column returns the DS feed table ID for each row.	campaign, visit, ad_group, conversion, asset
feed_item_id	TEXT	Feed item id	The ID of the asset.	asset
feed_type	TEXT	Feed type	Type of the asset.	asset
floodlight_activity	TEXT	Conversion action name	Conversion action name.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, customer, keyword_view, shopping_performance_view
floodlight_activity_id	TEXT	Floodlight activity id	ID of the Floodlight activity in DoubleClick Campaign Manager (DCM).	conversion_action
floodlight_activity_tag	TEXT	Conversion action (activity tag)	Resource name of the conversion action.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, customer, keyword_view, shopping_performance_view
floodlight_activity_target_ids	TEXT	Conversion action (target IDs)	Resource name of the conversion action.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, customer, keyword_view, shopping_performance_view
floodlight_group	TEXT	(Deprecated) Floodlight group	Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
floodlight_group_conversion_type	TEXT	Conversion type	The type of this conversion action.	conversion_action
floodlight_group_tag	TEXT	Floodlight group tag	String used to identify a Floodlight activity group when reporting conversions.	conversion_action
floodlight_optimization_enabled	BOOLEAN	(Deprecated) Floodlight optimization enabled	Whether the bid strategy targets specific Floodlight activities.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
floodlight_order_id	TEXT	Floodlight order id	The Floodlight order ID provided by the advertiser for the conversion.	conversion

Google Search Ads 360 (SA360) fields (floodlight_original_revenue to network_target)

ID	Type	Name	Description	Reports
floodlight_original_revenue	NUMERIC	Floodlight original revenue	The original, unchanged revenue associated with the Floodlight event (in the currency of the current report), before Floodlight currency instruction modifications.	conversion
floodlight_referrer	TEXT	(Deprecated) Floodlight referrer	The Floodlight referrer website of the conversion.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
gender_target_bid_modifier	NUMERIC	Gender target bid modifier	The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.	ad_group_criterion, conversion, keyword_view, visit
gender_target_gender_type	TEXT	Gender target gender type	Type of the gender.	ad_group_criterion, conversion, keyword_view, visit
impressions	NUMERIC	Impressions	Count of how often your ad has appeared on a search results page or website on the Google Network.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
inventory_account_id	TEXT	Inventory account id	The Search Ads 360 inventory account ID containing the product that was clicked on. Search Ads 360 generates this ID when you link an inventory account in Search Ads 360.	visit
keyword_clickserver_url	TEXT	Keyword clickserver url	The URL template for constructing a tracking URL.	ad_group_criterion, conversion, keyword_view, visit
keyword_engine_id	TEXT	Keyword engine id	ID of the ad group criterion in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "ad_group_criterion.criterion_id" instead.	ad_group_criterion, conversion, keyword_view, visit
keyword_id	TEXT	Keyword id	Search Ads 360 criterion ID. A value of 0 indicates that the criterion is unattributed.	conversion, paid_organic_search_term_view
keyword_labels	TEXT	Keyword labels	Names of labels directly assigned to this keyword; inherited labels are not included.	ad_group_criterion
keyword_landing_page	TEXT	Keyword landing page	The list of possible final URLs after all cross-domain redirects for the ad.	ad_group_criterion, conversion, keyword_view, visit
keyword_match_type	TEXT	Keyword match type	The match type of the keyword.	ad_group_criterion, conversion, keyword_view, paid_organic_search_term_view, visit
keyword_max_bid	NUMERIC	Keyword max bid (micros)	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.	ad_group, bidding_strategy, campaign, keyword_view
keyword_max_cpc	NUMERIC	Keyword max cpc (micros)	The CPC (cost-per-click) bid.	ad_group_criterion, conversion, keyword_view, visit
keyword_min_bid	NUMERIC	Keyword min bid (micros)	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.	ad_group, bidding_strategy, campaign, keyword_view
keyword_text	TEXT	Keyword text	The text of the keyword (at most 80 characters and 10 words).	ad_group_criterion, conversion, keyword_view, paid_organic_search_term_view, visit
keyword_url_params	TEXT	Keyword url params	URL template for appending params to final URL.	ad_group_criterion, conversion, keyword_view, visit
language_targets	TEXT	Language targets	The language constant resource name.	campaign_criterion
last_modified_timestamp	TIMESTAMP	Last modified timestamp	The datetime when this customer was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
lead_average_unit_price	NUMERIC	Lead average unit price (micros)	The average price reported for sales of a product when it sold as a result of advertising the product.	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
lead_cost_of_goods_sold	NUMERIC	Lead cost of goods sold (micros)	Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
lead_gross_profit_from_units_sold	NUMERIC	Lead gross profit from units sold (micros)	Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
lead_revenue_from_units_sold	NUMERIC	Lead revenue from units sold (micros)	Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
lead_units_sold	NUMERIC	Lead units sold	Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data.	ad_group, ad_group_ad, ad_group_criterion, campaign, cart_data_sales_view, customer, keyword_view, shopping_performance_view
location_target_bid_modifier	NUMERIC	Location target bid modifier	The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.	campaign_criterion
location_target_name	TEXT	Location target name	The name of the location target.	ad_group_criterion, campaing_criterion, campaign_criterion, ad_group_criterion
metro_targets	TEXT	Metro targets	Metro targets included in the ad group. Download upload templates and geo/language codes.	campaign, ad_group
month	TEXT	Month	Number of the month
month_start	DATE	Month start	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
monthly_budget	NUMERIC	Monthly budget (micros)	Monthly budget of the campaign.	campaign
monthly_spend_target	NUMERIC	Monthly spend target (micros)	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.	ad_group, bidding_strategy, campaign, keyword_view
negative_ad_group_keyword_id	TEXT	Negative ad group keyword id	The ID of the criterion.	ad_group_criterion, conversion, keyword_view, visit
negative_ad_group_keyword_match_type	TEXT	Negative ad group keyword match type	The match type of the keyword.	ad_group_criterion, conversion, keyword_view, visit
negative_ad_group_keyword_text	TEXT	Negative ad group keyword text	The text of the keyword (at most 80 characters and 10 words).	ad_group_criterion, conversion, keyword_view, visit
negative_ad_group_target_id	TEXT	Negative ad group target id	The ID of the criterion.	ad_group_criterion, conversion, keyword_view, visit
negative_campaign_keyword_id	TEXT	Negative campaign keyword id	The ID of the criterion. This field is ignored during mutate.	campaign_criterion
negative_campaign_keyword_match_type	TEXT	Negative campaign keyword match type	The match type of the keyword.	campaign_criterion
negative_campaign_keyword_text	TEXT	Negative campaign keyword text	The text of the keyword (at most 80 characters and 10 words).	campaign_criterion
negative_campaign_target_id	TEXT	Negative campaign target id	The ID of the criterion. This field is ignored during mutate.	campaign_criterion
network_target	TEXT	(Deprecated) Network target	The type of network(s) the campaign advertises on.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view

Google Search Ads 360 (SA360) fields (now to search_budget_lost_impression_share)

ID	Type	Name	Description	Reports
now	TIMESTAMP	Now	Current timestamp
organic_clicks	NUMERIC	(Deprecated) Organic clicks	The number of clicks on unpaid search results for your site after someone entered the searchQuery.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
organic_queries	NUMERIC	(Deprecated) Organic queries	The total number of times users have entered the searchQuery and saw at least one organic search result from your site.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
paid_and_organic_clicks	NUMERIC	(Deprecated) Paid and organic clicks	The number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the searchQuery.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
paid_and_organic_ctr	NUMERIC	Paid and organic ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view
paid_and_organic_queries	NUMERIC	(Deprecated) Paid and organic queries	The total number of times users have entered the searchQuery and saw at least one of your ads or at least one organic search result from your site.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
product_brand	TEXT	Product brand	Brand of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_category_level1	TEXT	Product category level1	Bidding category (level 1) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_category_level2	TEXT	Product category level2	Bidding category (level 2) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_category_level3	TEXT	Product category level3	Bidding category (level 3) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_category_level4	TEXT	Product category level4	Bidding category (level 4) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_category_level5	TEXT	Product category level5	Bidding category (level 5) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_channel	TEXT	Product channel	The sales channel of the product that was clicked on: Online or Local.	conversion
product_channel_exclusivity	TEXT	Product channel exclusivity	Channel exclusivity of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_condition	TEXT	Product condition	Condition of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_country	COUNTRY	Product country	The country (ISO-3166 format) registered for the inventory feed that contains the product clicked on.	visit
product_custom_label0	TEXT	Product custom label0	Custom attribute 0 of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_custom_label1	TEXT	Product custom label1	Custom attribute 1 of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_custom_label2	TEXT	Product custom label2	Custom attribute 2 of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_custom_label3	TEXT	Product custom label3	Custom attribute 3 of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_custom_label4	TEXT	Product custom label4	Custom attribute 4 of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_group_id	TEXT	Product group id	The ID of the criterion.	ad_group_criterion, conversion, keyword_view, visit
product_id	TEXT	Product id	The ID of the product clicked on.	visit
product_language	TEXT	Product language	The language (ISO-639-1) that has been set for the Merchant Center feed containing data about the product.	visit
product_store_id	TEXT	Product store id	The store in the Local Inventory Ad that was clicked on. This should match the store IDs used in your local products feed.	visit
product_target_id	TEXT	(Deprecated) Product target id	DS product target ID.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
product_title	TEXT	Product title	Title of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_type_level1	TEXT	Product type level1	Type (level 1) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_type_level2	TEXT	Product type level2	Type (level 2) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_type_level3	TEXT	Product type level3	Type (level 3) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_type_level4	TEXT	Product type level4	Type (level 4) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
product_type_level5	TEXT	Product type level5	Type (level 5) of the product.	ad_group, campaign, cart_data_sales_view, customer, shopping_performance_view
province_targets	TEXT	Province targets	Province targets included in the ad group. Download upload templates and geo/language codes.	campaign, ad_group
quality_score_avg	NUMERIC	Quality score avg	The historical quality score.	ad_group, ad_group_criterion, campaign, customer, keyword_view
quality_score_current	NUMERIC	Quality score current	The quality score. This field may not be populated if Google does not have enough information to determine a value.	ad_group_criterion, conversion, keyword_view, visit
quarter_start	DATE	Quarter start	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
roas_target	NUMERIC	Roas target	The chosen revenue (based on conversion data) per unit of spend.	ad_group, bidding_strategy, campaign, keyword_view
search_absolute_top_impression_share	NUMERIC	Search absolute top impression share	The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
search_budget_lost_absolute_top_impression_share	NUMERIC	Search budget lost absolute top impression share	The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
search_budget_lost_impression_share	NUMERIC	Search budget lost impression share	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view

Google Search Ads 360 (SA360) fields (search_budget_lost_top_impression_share to year_week_iso)

ID	Type	Name	Description	Reports
search_budget_lost_top_impression_share	NUMERIC	Search budget lost top impression share	The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view
search_impression_share	NUMERIC	Search impression share	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
search_query	TEXT	(Deprecated) Search query	The search terms that Google users entered.	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
search_rank_lost_absolute_top_impression_share	NUMERIC	Search rank lost absolute top impression share	The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
search_rank_lost_impression_share	NUMERIC	Search rank lost impression share	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
search_rank_lost_top_impression_share	NUMERIC	Search rank lost top impression share	The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view
search_top_impression_share	NUMERIC	Search top impression share	The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries.	ad_group, ad_group_criterion, bidding_strategy, campaign, customer, keyword_view
serp_type	TEXT	(Deprecated) Serp type	The type of search result that Google users clicked.Possible values are:Organic only: Users who entered this query only clicked unpaid search results.Paid only: Users who entered this query only clicked ads.Paid and Organic: Some users who entered this query clicked unpaid search results while others clicked ads (and some may have clicked both).	customer, ad_group_ad, ad_group, ad_group_criterion, bidding_strategy, campaign, campaign_criterion, conversion, asset, conversion_action, paid_organic_search_term_view, shopping_performance_view, cart_data_sales_view, visit, keyword_view
sitelink_clickserver_url	TEXT	Sitelink clickserver url	URL template for constructing a tracking URL.	asset
sitelink_description1	TEXT	Sitelink description1	URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.	asset
sitelink_description2	TEXT	Sitelink description2	Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.	asset
sitelink_display_text	TEXT	Sitelink display text	URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.	asset
sitelink_landing_page_url	TEXT	Sitelink landing page url	A list of possible final URLs after all cross domain redirects.	asset
source	TEXT	Source	The name of the Windsor connector returning the row
spend	NUMERIC	Spend	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, customer, keyword_view, shopping_performance_view
status	TEXT	Status	The status of the customer.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, campaign_criterion, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
today	DATE	Today	Today's date
top_impression_percentage	PERCENT	Top impression percentage	The percent of your ad impressions that are shown adjacent to the top organic search results.	ad_group, ad_group_ad, ad_group_criterion, asset, campaign, customer, keyword_view
top_of_page_bid_current	NUMERIC	Top of page bid current (micros)	The estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.	ad_group_criterion, conversion, keyword_view, visit
visit_date	DATE	Visit date	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, shopping_performance_view, visit
visit_external_click_id	TEXT	Visit external click id	A unique string for each visit that is passed to the landing page as the click id URL parameter.	visit
visit_id	TEXT	Visit id	The ID of the visit.	visit
visit_network_type	TEXT	Visit network type	Ad network type.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, customer, keyword_view, shopping_performance_view, visit
visit_timestamp	TIMESTAMP	Visit timestamp	The timestamp of the visit event. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.	visit
visits	NUMERIC	Visits	Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.	ad_group, ad_group_ad, ad_group_criterion, campaign, customer, keyword_view
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
week_start	DATE	Week start	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
yahoo_geo_targets	TEXT	Yahoo geo targets	Geo targets for Yahoo Search Marketing campaigns. See Download upload templates and geo/language codes.	campaign
yahoo_japan_bid_strategy	TEXT	Yahoo japan bid strategy	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).	ad_group, bidding_strategy, campaign, keyword_view
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_start	DATE	Year start	Year, formatted as yyyy.	ad_group, ad_group_ad, ad_group_criterion, asset, bidding_strategy, campaign, cart_data_sales_view, conversion, conversion_action, customer, keyword_view, paid_organic_search_term_view, shopping_performance_view, visit
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024|20