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Google Analytics 4 Field Reference

Sample

 

https://connectors.windsor.ai/googleanalytics4?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactionrevenue&_renderer=csv

Combining dimensions and metrics

The Google Analytics 4 (GA4) API limits the amount of extracted metrics per source. You can extract up to 10 metrics and 9 dimensions per query.

Custom dimensions and metrics

Besides the list of fields presented below, users can request custom predefined dimensions and metrics.

It is worth noting that there are two types of fields: Dimensions and Metrics.

  • Dimensions are summaries which contain text, such as: account id, account name, campagin, etc.
  • Metrics are values which return a numeric value, such as: clicks, conversions, spend, etc.

In order to retrieve the custom fields, you must provide at least one metric. For example, if you want to fetch date, custom_dimension1, you need to select one metric (i.e: sessions). Moreover, if you want to fetch a metric, you do not need to have a dimension in the request which means that you can request date,custom_metric1 directly.

To test if metrics and dimensions are compatible, you can use the Google Analytics explorer: https://ga-dev-tools.web.app/ga4/dimensions-metrics-explorer/


Fields

IDTypeNameDescriptionReport
account_idTEXTAccount IDThe Account IDAccount
account_nameTEXTAccount NameThe Account NameAccount
achievement_idTEXTAchievement IDThe achievement ID in a game for an event. Populated by the event parameter `achievement_id`.Other
active1_day_usersNUMERIC1-day active usersThe number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.User
active28_day_usersNUMERIC28-day active usersThe number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.User
active7_day_usersNUMERIC7-day active usersThe number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.User
active_usersNUMERICActive UsersPrimary user metric in GA4: The number of distinct users who visited your site or app.Basic
ad_formatTEXTAd formatDescribes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, and `Native advanced`.Publisher
ad_source_nameTEXTAd sourceThe source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, and `Mediated house ads`.Publisher
ad_unit_exposureNUMERICAd unit exposureThe time that an ad unit was exposed to a user, in milliseconds.Publisher
ad_unit_nameTEXTAd unitThe name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.Publisher
add_to_cartsNUMERICAdd to cartsThe number of times users added items to their shopping carts.Ecommerce
advertiser_ad_clicksNUMERICAds clicksTotal number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.Other
advertiser_ad_costNUMERICAds costThe total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://support.google.com/analytics/answer/10071305).Other
advertiser_ad_cost_per_clickNUMERICAds cost per clickAds cost per click is ad cost divided by ad clicks and is often abbreviated CPC.Other
advertiser_ad_cost_per_key_eventNUMERICCost per key eventCost per key event is ad cost divided by key events.Other
advertiser_ad_impressionsNUMERICAds impressionsThe total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.Other
ageTEXTAgeUser age brackets.
app_versionTEXTApp versionThe app's versionName (Android) or short bundle version (iOS).Platform / Device
audience_idTEXTAudience idThe numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.User
audience_nameTEXTAudience nameThe given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.User
audience_resource_nameTEXTAudience resource nameThe resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).User
average_purchase_revenueNUMERICAverage purchase revenueThe average purchase revenue in the transaction group of events.Revenue
average_purchase_revenue_per_paying_userNUMERICARPPUAverage revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.Revenue
average_purchase_revenue_per_userNUMERICAverage purchase revenue per userThe average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.Revenue
average_revenue_per_userNUMERICARPUAverage revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.Revenue
average_session_durationNUMERICAverage session durationThe average duration (in seconds) of users` sessions.Session
bounce_rateNUMERICBounce rateThe percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.Session
branding_interestTEXTInterestsInterests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, `Shoppers`, `Lifestyles & Hobbies/Pet Lovers`, or `Travel/Travel Buffs/Beachbound Travelers`.Demographics
browserTEXTBrowserThe browsers used to view your website.Platform / Device
campaignTEXTCampaign (alias for Campaign name)The name of the marketing campaign. Present only for conversion events.Traffic Source
campaign_idTEXTCampaign IDThe identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Attribution
campaign_nameTEXTCampaign nameThe name of the marketing campaign. Present only for conversion events.Session Source
cart_to_view_rateNUMERICCart-to-view rateThe number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.Other
characterTEXTCharacterThe player character in a game for an event. Populated by the event parameter `character`.Other
checkoutsNUMERICCheckoutsThe number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.Ecommerce
cityCITYCityThe city from which the user activity originated.Geography
cityidTEXTCity IDThe geographic ID of the city from which the user activity originated, derived from their IP address.
cm360_account_idTEXTCM360 account IDThe CM360 Account ID that led to the key event. Identifies the CM360 Account.Attribution
cm360_account_nameTEXTCM360 account nameThe CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.Attribution
cm360_advertiser_idTEXTCM360 advertiser IDThe CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Attribution
cm360_advertiser_nameTEXTCM360 advertiser nameThe CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Attribution
cm360_campaign_idTEXTCM360 campaign IDThe CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Attribution
cm360_campaign_nameTEXTCM360 campaign nameThe CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Attribution
cm360_creative_formatTEXTCM360 creative formatThe CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.Attribution
cm360_creative_idTEXTCM360 creative IDThe CM360 Creative ID that led to the key event. Identifies a CM360 creative.Attribution
cm360_creative_nameTEXTCM360 creative nameThe CM360 Creative Name that led to the key event. The name given to a CM360 creative.Attribution
cm360_creative_typeTEXTCM360 creative typeThe CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)Attribution
cm360_creative_type_idTEXTCM360 creative type IDThe CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.Attribution
cm360_creative_versionTEXTCM360 creative versionThe CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.Attribution
cm360_mediumTEXTCM360 mediumThe CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.Attribution
cm360_placement_cost_structureTEXTCM360 placement cost structureThe CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.Attribution
cm360_placement_idTEXTCM360 placement IDThe CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.Attribution
cm360_placement_nameTEXTCM360 placement nameThe CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.Attribution
cm360_rendering_idTEXTCM360 rendering IDThe CM360 Rendering ID that led to the key event. Identifies a CM360 creative.Attribution
cm360_site_idTEXTCM360 site IDThe CM360 Site ID that led to the key event. Identifies a CM360 site.Attribution
cm360_site_nameTEXTCM360 site nameThe CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.Attribution
cm360_sourceTEXTCM360 sourceThe CM360 Source that led to the key event. The CM360 source is also referred to as the site name.Attribution
cm360_source_mediumTEXTCM360 source / mediumThe CM360 Source Medium that led to the key event. A combination of the source and medium.Attribution
cohortTEXTCohortThe cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index such as cohort_0 and cohort_1.Cohort
cohort_active_usersNUMERICCohort active usersThe number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example in the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.Cohort
cohort_nth_dayTEXTDaily cohortDay offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.Cohort
cohort_nth_monthTEXTMonthly cohortMonth offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.Cohort
cohort_nth_weekTEXTWeekly cohortWeek offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.Cohort
cohort_total_usersNUMERICCohort total usersThe total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cohort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.Cohort
content_groupTEXTContent groupA category that applies to items of published content. Populated by the event parameter `content_group`.Page / Screen
content_idTEXTContent IDThe identifier of the selected content. Populated by the event parameter `content_id`.Page / Screen
content_typeTEXTContent typeThe category of the selected content. Populated by the event parameter `content_type`.Page / Screen
continentTEXTContinentThe continent from which the user activity originated. For example, `Americas` or `Asia`.Geography
continentidTEXTContinent IDThe geographic ID of the continent from which the user activity originated, derived from their IP address.Geography
conversionsNUMERICKey eventsThe count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.Event
cost_per_conversionNUMERICCost per conversionCost per conversion is ad cost divided by conversions.Advertiser Ad
countryCOUNTRYCountryThe country from which the user activity originated.Geography
country_idCOUNTRYCountry IDThe geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.Geography
crash_affected_usersNUMERICCrash-affected usersThe number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".Other
crash_free_users_rateNUMERICCrash-free users rateThe number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.Other
currency_codeTEXTCurrency codeThe local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).Ecommerce
datasourceTEXTData SourceThe name of the Windsor connector returning the row
dateDATEDateThe date of the event, formatted as YYYYMMDD.
date_hourTEXTDate + hour (YYYYMMDDHH)The combined values of date and hour formatted as YYYYMMDDHH.Time
date_hour_minuteTEXTDate hour and minuteThe combined values of date, hour, and minute formatted as YYYYMMDDHHMM.Time
dau_per_mauNUMERICDAU / MAUThe rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.User
dau_per_wauNUMERICDAU / WAUThe rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.User
dayTEXTDayThe day of the month, a two-digit number from 01 to 31.Time
day_of_monthTEXTDay of monthDay of the month
day_of_weekTEXTDay of weekThe integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.Time
day_of_week_nameTEXTDay of week nameThe day of the week in English. This dimension has values such as Sunday or Monday.Time
default_channel_groupTEXTDefault channel groupThe key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.Attribution
deviceTEXTDeviceThe branded device name (examples are Galaxy S10 or P30 Pro).Platform / Device
device_modelTEXTDevice modelThe mobile device model (example: iPhone 10,6).Platform / Device
devicecategoryTEXTDevice categoryThe type of device - Desktop, Tablet, or Mobile.Platform / Device
dv360_advertiser_idTEXTDV360 advertiser IDThe DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.Attribution
dv360_advertiser_nameTEXTDV360 advertiser nameThe DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns.Attribution
dv360_campaign_idTEXTDV360 campaign IDThe DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.Attribution
dv360_campaign_nameTEXTDV360 campaign nameThe DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal.Attribution
dv360_creative_formatTEXTDV360 creative formatThe DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native.Attribution
dv360_creative_idTEXTDV360 creative IDThe DV360 Creative ID that led to the key event. Identifies the DV360 creative.Attribution
dv360_creative_nameTEXTDV360 creative nameThe DV360 Creative Name that led to the key event. The name given to a DV360 creative.Attribution
dv360_exchange_idTEXTDV360 exchange IDThe DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.Attribution
dv360_exchange_nameTEXTDV360 exchange nameThe DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).Attribution
dv360_insertion_order_idTEXTDV360 insertion order IDThe DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.Attribution
dv360_insertion_order_nameTEXTDV360 insertion order nameThe DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.Attribution
dv360_line_item_idTEXTDV360 line item IDThe DV360 Line Item ID that led to the key event. Identifies the DV360 line item.Attribution
dv360_line_item_nameTEXTDV360 line item nameThe DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources.Attribution
dv360_mediumTEXTDV360 mediumThe DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.Attribution
dv360_partner_idTEXTDV360 partner IDThe DV360 Partner ID that led to the key event. Identifies the DV360 partner.Attribution
dv360_partner_nameTEXTDV360 partner nameThe DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers.Attribution
dv360_sourceTEXTDV360 sourceThe DV360 Source that led to the key event. The DV360 site name where your ad was displayed.Attribution
dv360_source_mediumTEXTDV360 source / mediumThe DV360 Source Medium that led to the key event. A combination of the source and medium.Attribution
ecommerce_purchasesNUMERICEcommerce purchasesThe number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app_purchase` and subscription events.Ecommerce
engaged_sessionsNUMERICEngaged sessionsThe number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.Session
engagement_ratePERCENTEngagement rateThe percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.Session
event_campaignTEXTCampaign (Conversion event scope)The name of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Event Source
event_countNUMERICEvent countThe count of events.Event
event_count_per_userNUMERICEvent count per userThe average number of events per user (Event count divided by Active users).Event
event_nameTEXTEvent nameThe name of the event.Event
event_valueNUMERICEvent valueThe sum of the event parameter named `value`.Event
events_per_sessionNUMERICEvents per sessionThe average number of events per session (Event count divided by Sessions).Event
file_extensionTEXTFile extensionThe extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_extension`.Other
file_nameTEXTFile nameThe page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_name`.Other
first_session_dateDATEFirst session dateThe date the user's first session occurred, formatted as YYYYMMDD.User Lifetime
first_time_purchaser_conversion_rateNUMERICFirst-time purchaser rateThe percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.User
first_time_purchasersNUMERICFirst time purchasersThe number of users that completed their first purchase event.User
first_time_purchasers_per_new_userNUMERICFirst-time purchasers per new userThe average number of first time purchasers per new user.User
first_user_campaign_idTEXTFirst user campaign IDIdentifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Traffic Source
first_user_campaign_nameTEXTFirst user campaignName of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Traffic Source
first_user_cm360_account_idTEXTFirst user CM360 account IDThe CM360 Account ID that originally acquired the user. Identifies the CM360 account.Traffic Source
first_user_cm360_account_nameTEXTFirst user CM360 account nameThe CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.Traffic Source
first_user_cm360_advertiser_idTEXTFirst user CM360 advertiser IDThe CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.Traffic Source
first_user_cm360_advertiser_nameTEXTFirst user CM360 advertiser nameThe CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Traffic Source
first_user_cm360_campaign_idTEXTFirst user CM360 campaign IDThe CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.Traffic Source
first_user_cm360_campaign_nameTEXTFirst user CM360 campaign nameThe CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Traffic Source
first_user_cm360_creative_formatTEXTFirst user CM360 creative formatThe CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.Traffic Source
first_user_cm360_creative_idTEXTFirst user CM360 creative IDThe CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.Traffic Source
first_user_cm360_creative_nameTEXTFirst user CM360 creative nameThe CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.Traffic Source
first_user_cm360_creative_typeTEXTFirst user CM360 creative typeThe CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)Traffic Source
first_user_cm360_creative_type_idTEXTFirst user CM360 creative type IDThe CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.Traffic Source
first_user_cm360_creative_versionTEXTFirst user CM360 creative versionThe CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.Traffic Source
first_user_cm360_mediumTEXTFirst user CM360 mediumThe CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.Traffic Source
first_user_cm360_placement_cost_structureTEXTFirst user CM360 placement cost structureThe CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.Traffic Source
first_user_cm360_placement_idTEXTFirst user CM360 placement IDThe CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.Traffic Source
first_user_cm360_placement_nameTEXTFirst user CM360 placement nameThe CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.Traffic Source
first_user_cm360_rendering_idTEXTFirst user CM360 rendering IDThe CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.Traffic Source
first_user_cm360_site_idTEXTFirst user CM360 site IDThe CM360 Site ID that originally acquired the user. Identifies a CM360 site.Traffic Source
first_user_cm360_site_nameTEXTFirst user CM360 site nameThe CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.Traffic Source
first_user_cm360_sourceTEXTFirst user CM360 sourceThe CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.Traffic Source
first_user_cm360_source_mediumTEXTFirst user CM360 source / mediumThe CM360 Source Medium that originally acquired the user. A combination of the source and medium.Traffic Source
first_user_default_channel_groupTEXTFirst user default channel groupThe default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.Traffic Source
first_user_dv360_advertiser_idTEXTFirst user DV360 advertiser IDThe DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.Traffic Source
first_user_dv360_advertiser_nameTEXTFirst user DV360 advertiser nameThe DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.Traffic Source
first_user_dv360_campaign_idTEXTFirst user DV360 campaign IDThe DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.Traffic Source
first_user_dv360_campaign_nameTEXTFirst user DV360 campaign nameThe DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.Traffic Source
first_user_dv360_creative_formatTEXTFirst user DV360 creative formatThe DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.Traffic Source
first_user_dv360_creative_idTEXTFirst user DV360 creative IDThe DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.Traffic Source
first_user_dv360_creative_nameTEXTFirst user DV360 creative nameThe DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.Traffic Source
first_user_dv360_exchange_idTEXTFirst user DV360 exchange IDThe DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.Traffic Source
first_user_dv360_exchange_nameTEXTFirst user DV360 exchange nameThe DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).Traffic Source
first_user_dv360_insertion_order_idTEXTFirst user DV360 insertion order IDThe DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.Traffic Source
first_user_dv360_insertion_order_nameTEXTFirst user DV360 insertion order nameThe DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.Traffic Source
first_user_dv360_line_item_idTEXTFirst user DV360 line item IDThe DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.Traffic Source
first_user_dv360_line_item_nameTEXTFirst user DV360 line item nameThe DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.Traffic Source
first_user_dv360_mediumTEXTFirst user DV360 mediumThe DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.Traffic Source
first_user_dv360_partner_idTEXTFirst user DV360 partner IDThe DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.Traffic Source
first_user_dv360_partner_nameTEXTFirst user DV360 partner nameThe DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.Traffic Source
first_user_dv360_sourceTEXTFirst user DV360 sourceThe DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.Traffic Source
first_user_dv360_source_mediumTEXTFirst user DV360 source / mediumThe DV360 Source Medium that originally acquired the user. A combination of the source and medium.Traffic Source
first_user_google_ads_account_nameTEXTFirst user Google Ads account nameThe Account name from Google Ads that first acquired the user.Traffic Source
first_user_google_ads_ad_group_idTEXTFirst user Google Ads ad group IDThe Ad Group Id in Google Ads that first acquired the user.Traffic Source
first_user_google_ads_ad_group_nameTEXTFirst user Google Ads ad group nameThe Ad Group Name in Google Ads that first acquired the user.Traffic Source
first_user_google_ads_ad_network_typeTEXTFirst user Google Ads ad network typeThe advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.Traffic Source
first_user_google_ads_campaign_idTEXTFirst user Google Ads campaign IDIdentifier of the Google Ads marketing campaign that first acquired the user.Traffic Source
first_user_google_ads_campaign_nameTEXTFirst user Google Ads campaignName of the Google Ads marketing campaign that first acquired the user.Traffic Source
first_user_google_ads_campaign_typeTEXTFirst user Google Ads campaign typeThe campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).Traffic Source
first_user_google_ads_creative_idTEXTFirst user Google Ads creative IDThe ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.Traffic Source
first_user_google_ads_customer_idTEXTFirst user Google Ads customer IDThe Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.Traffic Source
first_user_google_ads_keywordTEXTFirst user Google Ads keyword textFirst user Google Ads keyword text | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).Traffic Source
first_user_google_ads_queryTEXTFirst user Google Ads queryThe search query that first acquired the user.Traffic Source
first_user_manual_ad_contentTEXTFirst user manual ad contentThe ad content that first acquired the user. Populated by the utm_content parameter.Traffic Source
first_user_manual_campaign_idTEXTFirst user manual campaign IDThe manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.Traffic Source
first_user_manual_campaign_nameTEXTFirst user manual campaign nameThe manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).Traffic Source
first_user_manual_creative_formatTEXTFirst user manual creative formatThe manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.Traffic Source
first_user_manual_marketing_tacticTEXTFirst user manual marketing tacticThe manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.Traffic Source
first_user_manual_mediumTEXTFirst user manual mediumThe manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.Traffic Source
first_user_manual_sourceTEXTFirst user manual sourceThe manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.Traffic Source
first_user_manual_source_mediumTEXTFirst user manual source / mediumThe manual Source Medium that originally acquired the user. A combination of the source and medium.Traffic Source
first_user_manual_source_platformTEXTFirst user manual source platformThe manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.Traffic Source
first_user_manual_termTEXTFirst user manual termThe term that first acquired the user. Populated by the utm_term parameter.Traffic Source
first_user_mediumTEXTFirst user mediumThe medium that first acquired the user to your website or app.Traffic Source
first_user_primary_channel_groupTEXTFirst user primary channel groupThe primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).Traffic Source
first_user_sa360_ad_group_idTEXTFirst user SA360 ad group IDThe SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.Traffic Source
first_user_sa360_ad_group_nameTEXTFirst user SA360 ad group nameThe SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.Traffic Source
first_user_sa360_campaign_idTEXTFirst user SA360 campaign IDThe SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.Traffic Source
first_user_sa360_campaign_nameTEXTFirst user SA360 campaignThe SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.Traffic Source
first_user_sa360_creative_formatTEXTFirst user SA360 creative formatThe SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.Traffic Source
first_user_sa360_engine_account_idTEXTFirst user SA360 engine account IDThe SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.Traffic Source
first_user_sa360_engine_account_nameTEXTFirst user SA360 engine account nameThe SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).Traffic Source
first_user_sa360_engine_account_typeTEXTFirst user SA360 engine account typeThe SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.Traffic Source
first_user_sa360_keyword_textTEXTFirst user SA360 keyword textThe SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.Traffic Source
first_user_sa360_manager_account_idTEXTFirst user SA360 manager account IDThe SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.Traffic Source
first_user_sa360_manager_account_nameTEXTFirst user SA360 manager account nameThe SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.Traffic Source
first_user_sa360_mediumTEXTFirst user SA360 mediumThe SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.Traffic Source
first_user_sa360_queryTEXTFirst user SA360 queryThe SA360 Query that originally acquired the user. The search query typed by the user.Traffic Source
first_user_sa360_sourceTEXTFirst user SA360 sourceThe SA360 Source that originally acquired the user. The search query happened on this site.Traffic Source
first_user_sa360_source_mediumTEXTFirst user SA360 source / mediumThe SA360 Source Medium that originally acquired the user. A combination of the source and medium.Traffic Source
first_user_sourceTEXTFirst user sourceThe source that first acquired the user to your website or app.Traffic Source
first_user_source_mediumTEXTFirst user source / mediumThe combined values of the dimensions `firstUserSource` and `firstUserMedium`.Traffic Source
first_user_source_platformTEXTFirst user source platformThe source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.Traffic Source
full_page_urlTEXTFull page URLThe hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.example.com/store/contact-us?query_string=true` is `www.example.com/store/contact-us?query_string=true`.Page / Screen
genderTEXTGenderUser gender.User
TEXTGoogle Ads account nameThe Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name` in the Google Ads API.Attribution
TEXTGoogle Ads ad group IDThe Google Ads ad group ID attributed to the key event.Attribution
TEXTGoogle Ads ad group nameThe ad group name attributed to the key event.Attribution
TEXTGoogle Ads ad network typeThe advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.Attribution
TEXTGoogle Ads campaign IDThe campaign ID for the Google Ads campaign attributed to the key event.Attribution
TEXTGoogle Ads campaignThe campaign name for the Google Ads campaign attributed to the key event.Attribution
TEXTGoogle Ads campaign typeThe campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).Attribution
TEXTGoogle Ads creative IDThe ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.Attribution
TEXTGoogle Ads customer IDThe Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts.Attribution
TEXTGoogle Ads keyword textThe matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).Attribution
TEXTGoogle Ads queryThe search query that led to the key event.Attribution
gross_item_revenueNUMERICGross item revenueThe total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.Ecommerce
gross_purchase_revenueNUMERICGross purchase revenueThe sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.Ecommerce
group_idTEXTGroup IDThe player group ID in a game for an event. Populated by the event parameter `group_id`.Other
hostnameTEXTHostnameIncludes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.Account
hourTEXTHourThe two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.Time
is_conversion_eventTEXTIs key eventThe string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.Event
iso_weekTEXTISO week of the yearISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.Time
iso_yearTEXTISO yearThe ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.Time
iso_year_iso_weekTEXTISO week of ISO yearThe combined values of isoWeek and isoYear. Example values include 201652 & 201701.Time
item_affiliationTEXTItem affiliationThe name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affiliation` item parameter.Ecommerce
item_brandTEXTItem brandBrand name of the item.Ecommerce
item_categoryTEXTItem categoryThe hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.Ecommerce
item_category2TEXTItem category 2The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.Ecommerce
item_category3TEXTItem category 3The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.Ecommerce
item_category4TEXTItem category 4The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.Ecommerce
item_category5TEXTItem category 5The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.Ecommerce
item_discount_amountNUMERICItem discount amountThe monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.Ecommerce
item_idTEXTItem IDThe ID of the item.Ecommerce
item_list_click_eventsNUMERICItem-list click eventsThe number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.Ecommerce
item_list_click_through_rateNUMERICItem list click through rateThe number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.Ecommerce
item_list_idTEXTItem list IDThe ID of the item list.Ecommerce
item_list_nameTEXTItem list nameThe name of the item list.Ecommerce
item_list_positionTEXTItem list positionThe position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.Ecommerce
item_list_view_eventsNUMERICItem-list view eventsThe number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.Ecommerce
item_location_i_dTEXTItem location IDThe physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.Ecommerce
item_nameTEXTItem nameThe name of the item.Ecommerce
item_promotion_click_through_rateNUMERICItem promotion click through rateThe number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.Ecommerce
item_promotion_creative_nameTEXTItem promotion creative nameThe name of the item-promotion creative.Ecommerce
item_promotion_creative_slotTEXTItem promotion creative slotThe name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `creative_slot` parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.Ecommerce
item_promotion_idTEXTItem promotion IDThe ID of the item promotion.Ecommerce
item_promotion_nameTEXTItem promotion nameThe name of the promotion for the item.Ecommerce
item_refund_amountNUMERICItem refund amountItem refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.Ecommerce
item_revenueNUMERICItem revenueThe total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.Ecommerce
item_variantTEXTItem variantThe specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the `item_variant` parameter.Ecommerce
item_view_eventsNUMERICItem view eventsThe number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.Ecommerce
items_added_to_cartNUMERICItems added to cartThe number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.Ecommerce
items_checked_outNUMERICItems checked outThe number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.Ecommerce
items_clicked_in_listNUMERICItems clicked in listThe number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.Ecommerce
items_clicked_in_promotionNUMERICItems clicked in promotionThe number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotion` events.Ecommerce
items_purchasedNUMERICItems purchasedThe number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.Ecommerce
items_viewedNUMERICItems viewedThe number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.Ecommerce
items_viewed_in_listNUMERICItems viewed in listThe number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` events.Ecommerce
items_viewed_in_promotionNUMERICItems viewed in promotionThe number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` events.Ecommerce
landing_pageTEXTLanding pageThe page path associated with the first pageview in a session.Page / Screen
landing_page_plus_query_stringTEXTLanding page + query stringThe page path + query string associated with the first pageview in a session.Page / Screen
languageTEXTLanguageThe language setting of the user's browser or device. For example, `English`.Platform / Device
language_codeTEXTLanguage codeThe language setting (ISO 639) of the user's browser or device. For example, `en-us`.Platform / Device
levelTEXTLevelThe player's level in a game. Populated by the event parameter `level`.Other
TEXTLink classesThe HTML class attribute for an outbound link. For example if a user clicks a link ``, this dimension will return `center`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_classes`.Other
TEXTLink domainThe destination domain of the outbound link. For example if a user clicks a link ``, this dimension will return `youtube.com`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_domain`.Other
TEXTLink IDThe HTML ID attribute for an outbound link or file download. For example if a user clicks a link ``, this dimension will return `socialLinks`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_id`.Other
TEXTLink textThe link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_text`.Other
TEXTLink URLThe full URL for an outbound link or file download. For example if a user clicks a link ``, this dimension will return `https://www.youtube.com/results?search_query=analytics`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_url`.Other
manual_ad_contentTEXTManual ad contentThe ad content attributed to the key event. Populated by the utm_content parameter.Attribution
manual_campaign_idTEXTManual campaign IDThe manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.Attribution
manual_campaign_nameTEXTManual campaign nameThe manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).Attribution
manual_creative_formatTEXTManual creative formatThe manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.Attribution
manual_marketing_tacticTEXTManual marketing tacticThe manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.Attribution
manual_mediumTEXTManual mediumThe manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.Attribution
manual_sourceTEXTManual sourceThe manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.Attribution
manual_source_mediumTEXTManual source / mediumThe manual Source Medium that led to the key event. A combination of the source and medium.Attribution
manual_source_platformTEXTManual source platformThe manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.Attribution
manual_termTEXTManual termThe term attributed to the key event. Populated by the utm_term parameter.Attribution
mediumTEXTMediumThe medium attributed to the session.
methodTEXTMethodThe method by which an event was triggered. Populated by the event parameter `method`.Other
minuteTEXTMinuteThe two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.Time
mobile_device_brandingTEXTDevice brandManufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).Platform / Device
mobile_device_modelTEXTMobile modelThe mobile device model name (examples: iPhone X or SM-G950F).Platform / Device
monthTEXTMonthThe month of the event, a two digit integer from 01 to 12.Time
new_vs_returningTEXTNew / returningNew users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: `new` or `returning`.User
newusersNUMERICNew usersThe web page titles used on your site.User
nth_dayTEXTNth dayThe number of days since the start of the date range.Time
nth_hourTEXTNth hourThe number of hours since the start of the date range. The starting hour is 0000.Time
nth_minuteTEXTNth minuteThe number of minutes since the start of the date range. The starting minute is 0000.Time
nth_monthTEXTNth monthThe number of months since the start of a date range. The starting month is 0000.Time
nth_weekTEXTNth weekA number representing the number of weeks since the start of a date range.Time
nth_yearTEXTNth yearThe number of years since the start of the date range. The starting year is 0000.Time
operating_systemTEXTOperating systemThe operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.Platform / Device
operating_system_versionTEXTOS versionThe operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.Platform / Device
operating_system_with_versionTEXTOperating system with versionThe operating system and version. For example, Android 10 or Windows 7.Platform / Device
order_couponTEXTOrder couponCode for the order-level coupon.Ecommerce
organic_google_search_average_positionNUMERICOrganic Google Search average positionThe average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.Other
organic_google_search_click_through_rateNUMERICOrganic Google Search click through rateThe organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.Other
organic_google_search_clicksNUMERICOrganic Google Search clicksThe number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.Other
organic_google_search_impressionsNUMERICOrganic Google Search impressionsThe number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.Other
outboundTEXTOutboundReturns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `outbound`.Other
page_locationTEXTPage locationThe protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `https://www.example.com/store/contact-us?query_string=true` is `https://www.example.com/store/contact-us?query_string=true`. Populated by the event parameter `page_location`.Page / Screen
page_pathTEXTPage pathThe portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us`.Page / Screen
page_path_plus_query_stringTEXTPage path + query stringThe portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us?query_string=true`.Page / Screen
page_referrerTEXTPage referrerThe full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter `page_referrer`.Page / Screen
pagetitleTEXTPage titleThe web page titles used on your site.Page / Screen
percent_scrolledTEXTPercent scrolledThe percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `percent_scrolled`.Other
platformTEXTPlatformThe platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.Platform / Device
platform_device_categoryTEXTPlatform / device categoryThe platform and type of device on which your website or mobile app ran. (example: Android / mobile)Platform / Device
primary_channel_groupTEXTPrimary channel groupThe primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).Attribution
promotion_clicksNUMERICPromotion clicksThe number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.Ecommerce
promotion_viewsNUMERICPromotion viewsThe number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.Ecommerce
publisher_ad_clicksNUMERICPublisher ad clicksThe number of ad_click events.Other
publisher_ad_impressionsNUMERICPublisher ad impressionsThe number of ad_impression events.Other
purchase_revenueNUMERICPurchase revenueThe sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.Ecommerce
purchase_to_view_rateNUMERICPurchase-to-view rateThe number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).Other
purchaser_conversion_rateNUMERICPurchaser rateThe percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.Other
refund_amountNUMERICTotal refund amountThe total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.Ecommerce
regionREGIONRegionThe geographic region from which the user activity originated, derived from their IP address.Geography
return_on_ad_spendNUMERICReturn on ad spendReturn On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.Other
sa360_ad_group_idTEXTSA360 ad group IDThe SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.Attribution
sa360_ad_group_nameTEXTSA360 ad group nameThe SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.Attribution
sa360_campaign_idTEXTSA360 campaign IDThe SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.Attribution
sa360_campaign_nameTEXTSA360 campaignThe SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising.Attribution
sa360_creative_formatTEXTSA360 creative formatThe SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the advertisement used in a campaign.Attribution
sa360_engine_account_idTEXTSA360 engine account IDThe SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.Attribution
sa360_engine_account_nameTEXTSA360 engine account nameThe SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).Attribution
sa360_engine_account_typeTEXTSA360 engine account typeThe SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.Attribution
sa360_keyword_textTEXTSA360 keyword textThe SA360 Keyword Text that led to the key event. The keywords that matched the search query.Attribution
sa360_manager_account_idTEXTSA360 manager account IDThe SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.Attribution
sa360_manager_account_nameTEXTSA360 manager account nameThe SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.Attribution
sa360_mediumTEXTSA360 mediumThe SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.Attribution
sa360_queryTEXTSA360 queryThe SA360 Query that led to the key event. The search query typed by the user.Attribution
sa360_sourceTEXTSA360 sourceThe SA360 Source that led to the key event. The search query happened on this site.Attribution
sa360_source_mediumTEXTSA360 source / mediumThe SA360 Source Medium that led to the key event. A combination of the source and medium.Attribution
screen_page_viewsNUMERICViewsThe number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).Page / Screen
screen_page_views_per_sessionNUMERICViews per sessionThe number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.Page / Screen
screen_page_views_per_userNUMERICViews per userThe number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.Page / Screen
screen_resolutionTEXTScreen resolutionThe screen resolution of the user's monitor. For example, 1920x1080.Platform / Device
scrolled_usersNUMERICScrolled usersThe number of unique users who scrolled down at least 90% of the page.Other
search_termTEXTSearch termThe term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `some-term`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `search_term`.Other
session_campaign_idTEXTSession campaign IDThe marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Traffic Source
session_cm360_account_idTEXTSession CM360 account IDThe CM360 Account ID that led to the session. Identifies the CM360 account.Traffic Source
session_cm360_account_nameTEXTSession CM360 account nameThe CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.Traffic Source
session_cm360_advertiser_idTEXTSession CM360 advertiser IDThe CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.Traffic Source
session_cm360_advertiser_nameTEXTSession CM360 advertiser nameThe CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Traffic Source
session_cm360_campaign_idTEXTSession CM360 campaign IDThe CM360 Campaign ID that led to the session. Identifies the CM360 campaign.Traffic Source
session_cm360_campaign_nameTEXTSession CM360 campaign nameThe CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Traffic Source
session_cm360_creative_formatTEXTSession CM360 creative formatThe CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.Traffic Source
session_cm360_creative_idTEXTSession CM360 creative IDThe CM360 Creative ID that led to the session. Identifies a CM360 creative.Traffic Source
session_cm360_creative_nameTEXTSession CM360 creative nameThe CM360 Creative Name that led to the session. The name given to a CM360 creative.Traffic Source
session_cm360_creative_typeTEXTSession CM360 creative typeThe CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)Traffic Source
session_cm360_creative_type_idTEXTSession CM360 creative type IDThe CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.Traffic Source
session_cm360_creative_versionTEXTSession CM360 creative versionThe CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.Traffic Source
session_cm360_mediumTEXTSession CM360 mediumThe CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.Traffic Source
session_cm360_placement_cost_structureTEXTSession CM360 placement cost structureThe CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.Traffic Source
session_cm360_placement_idTEXTSession CM360 placement IDThe CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.Traffic Source
session_cm360_placement_nameTEXTSession CM360 placement nameThe CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.Traffic Source
session_cm360_rendering_idTEXTSession CM360 rendering IDThe CM360 Rendering ID that led to the session. Identifies a CM360 creative.Traffic Source
session_cm360_site_idTEXTSession CM360 site IDThe CM360 Site ID that led to the session. Identifies a CM360 site.Traffic Source
session_cm360_site_nameTEXTSession CM360 site nameThe CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.Traffic Source
session_cm360_sourceTEXTSession CM360 sourceThe CM360 Source that led to the session. The CM360 source is also referred to as the site name.Traffic Source
session_cm360_source_mediumTEXTSession CM360 source / mediumThe CM360 Source Medium that led to the session. A combination of the source and medium.Traffic Source
session_conversion_rateNUMERICSession key event rateThe percentage of sessions in which any key event was triggered.Session
session_default_channel_groupTEXTSession default channel groupThe session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.Traffic Source
session_dv360_advertiser_idTEXTSession DV360 advertiser IDThe DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.Traffic Source
session_dv360_advertiser_nameTEXTSession DV360 advertiser nameThe DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.Traffic Source
session_dv360_campaign_idTEXTSession DV360 campaign IDThe DV360 Campaign ID that led to the session. Identifies the DV360 campaign.Traffic Source
session_dv360_campaign_nameTEXTSession DV360 campaign nameThe DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.Traffic Source
session_dv360_creative_formatTEXTSession DV360 creative formatThe DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.Traffic Source
session_dv360_creative_idTEXTSession DV360 creative IDThe DV360 Creative ID that led to the session. Identifies the DV360 creative.Traffic Source
session_dv360_creative_nameTEXTSession DV360 creative nameThe DV360 Creative Name that led to the session. The name given to a DV360 creative.Traffic Source
session_dv360_exchange_idTEXTSession DV360 exchange IDThe DV360 Exchange ID that led to the session. Identifies the DV360 exchange.Traffic Source
session_dv360_exchange_nameTEXTSession DV360 exchange nameThe DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).Traffic Source
session_dv360_insertion_order_idTEXTSession DV360 insertion order IDThe DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.Traffic Source
session_dv360_insertion_order_nameTEXTSession DV360 insertion order nameThe DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.Traffic Source
session_dv360_line_item_idTEXTSession DV360 line item IDThe DV360 Line Item ID that led to the session. Identifies the DV360 line item.Traffic Source
session_dv360_line_item_nameTEXTSession DV360 line item nameThe DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.Traffic Source
session_dv360_mediumTEXTSession DV360 mediumThe DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.Traffic Source
session_dv360_partner_idTEXTSession DV360 partner IDThe DV360 Partner ID that led to the session. Identifies the DV360 partner.Traffic Source
session_dv360_partner_nameTEXTSession DV360 partner nameThe DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.Traffic Source
session_dv360_sourceTEXTSession DV360 sourceThe DV360 Source that led to the session. The DV360 site name where your ad was displayed.Traffic Source
session_dv360_source_mediumTEXTSession DV360 source / mediumThe DV360 Source Medium that led to the session. A combination of the source and medium.Traffic Source
session_google_ads_account_nameTEXTSession Google Ads account nameThe Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.Traffic Source
session_google_ads_ad_group_idTEXTSession Google Ads ad group IDThe Ad Group Id in Google Ads for a session.Traffic Source
session_google_ads_ad_group_nameTEXTSession Google Ads ad group nameThe Ad Group Name in Google Ads for a session.Traffic Source
session_google_ads_ad_network_typeTEXTSession Google Ads ad network typeThe advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.Traffic Source
session_google_ads_campaign_idTEXTSession Google Ads campaign IDThe Campaign ID for the Google Ads Campaign that led to this session.Traffic Source
session_google_ads_campaign_nameTEXTSession Google Ads campaignThe Campaign name for the Google Ads Campaign that led to this session.Traffic Source
session_google_ads_campaign_typeTEXTSession Google Ads campaign typeThe campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).Traffic Source
session_google_ads_creative_idTEXTSession Google Ads creative IDThe ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.Traffic Source
session_google_ads_customer_idTEXTSession Google Ads customer IDThe Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.Traffic Source
session_google_ads_keywordTEXTSession Google Ads keyword textThe matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).Traffic Source
session_google_ads_queryTEXTSession Google Ads queryThe search query that led to the session.Traffic Source
session_manual_ad_contentTEXTSession manual ad contentThe ad content that led to a session. Populated by the utm_content parameter.Traffic Source
session_manual_campaign_idTEXTSession manual campaign IDThe manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.Traffic Source
session_manual_campaign_nameTEXTSession manual campaign nameThe manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).Traffic Source
session_manual_creative_formatTEXTSession manual creative formatThe manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.Traffic Source
session_manual_marketing_tacticTEXTSession manual marketing tacticThe manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.Traffic Source
session_manual_mediumTEXTSession manual mediumThe manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.Traffic Source
session_manual_sourceTEXTSession manual sourceThe manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.Traffic Source
session_manual_source_mediumTEXTSession manual source / mediumThe manual Source Medium that led to the session. A combination of the source and medium.Traffic Source
session_manual_source_platformTEXTSession manual source platformThe manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.Traffic Source
session_manual_termTEXTSession manual termThe term that led to a session. Populated by the utm_term parameter.Traffic Source
session_primary_channel_groupTEXTSession primary channel groupThe primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).Traffic Source
session_sa360_ad_group_idTEXTSession SA360 ad group IDThe SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.Traffic Source
session_sa360_ad_group_nameTEXTSession SA360 ad group nameThe SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.Traffic Source
session_sa360_campaign_idTEXTSession SA360 campaign IDThe SA360 Campaign ID that led to the session. Identifies the SA360 campaign.Traffic Source
session_sa360_campaign_nameTEXTSession SA360 campaignThe SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.Traffic Source
session_sa360_creative_formatTEXTSession SA360 creative formatThe SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.Traffic Source
session_sa360_engine_account_idTEXTSession SA360 engine account IDThe SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.Traffic Source
session_sa360_engine_account_nameTEXTSession SA360 engine account nameThe SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).Traffic Source
session_sa360_engine_account_typeTEXTSession SA360 engine account typeThe SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.Traffic Source
session_sa360_keywordTEXTSession SA360 keyword textThe SA360 Keyword Text that led to the session. The keywords that matched the search query.Traffic Source
session_sa360_manager_account_idTEXTSession SA360 manager account IDThe SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.Traffic Source
session_sa360_manager_account_nameTEXTSession SA360 manager account nameThe SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.Traffic Source
session_sa360_mediumTEXTSession SA360 mediumThe SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.Traffic Source
session_sa360_queryTEXTSession SA360 queryThe SA360 Query that led to the session. The search query typed by the user.Traffic Source
session_sa360_sourceTEXTSession SA360 sourceThe SA360 Source that led to the session. The search query happened on this site.Traffic Source
session_sa360_source_mediumTEXTSession SA360 source / mediumThe SA360 Source Medium that led to the session. A combination of the source and medium.Traffic Source
session_source_mediumTEXTSession source / mediumThe combined values of the dimensions `sessionSource` and `sessionMedium`.Traffic Source
session_source_platformTEXTSession source platformThe source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.Traffic Source
sessionsNUMERICSessionsThe number of sessions that began on your site or app (event triggered: session_start).Session
sessions_per_userNUMERICSessions per userThe average number of sessions per user (Sessions divided by Active Users).Session
shipping_amountNUMERICShipping amountShipping amount associated with a transaction. Populated by the `shipping` event parameter.Ecommerce
shipping_tierTEXTShipping tierThe shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by the `shipping_tier` event parameter.Ecommerce
signed_in_with_user_idTEXTSigned in with user IDThe string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity across platforms with User-ID](https://support.google.com/analytics/answer/9213390).User
sourceTEXTSourceThe source attributed to the session.Traffic Source
source_mediumTEXTSource / mediumThe combined values of the dimensions `source` and `medium`.Attribution
source_platformTEXTSource platformThe source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.Attribution
stream_idTEXTStream IDThe numeric data stream identifier for your app or website.Platform / Device
stream_nameTEXTStream nameThe data stream name for your app or website.Platform / Device
tax_amountNUMERICTax amountTax amount associated with a transaction. Populated by the `tax` event parameter.Ecommerce
test_data_filter_idTEXTTest data filter IDThe numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).Other
test_data_filter_nameTEXTTest data filter nameThe name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).Other
todayDATETodayToday's date
total_ad_revenueNUMERICTotal ad revenueThe total advertising revenue from both Admob and third-party sources.Other
total_purchasersNUMERICTotal purchasersThe number of users that logged purchase events for the time period selected.User
totalrevenueNUMERICTotal revenueThe sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).Revenue
totalusersNUMERICTotal usersThe number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.User
transactionidTEXTTransaction IDThe ID of the ecommerce transaction.
transactionrevenueNUMERICTransaction revenue (alias for Total revenue)The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).Revenue
transactionsNUMERICTransactionsThe count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.Ecommerce
transactions_per_purchaserNUMERICTransactions per purchaserThe average number of transactions per purchaser.Ecommerce
unified_page_path_screenTEXTPage path and screen classThe page path (web) or screen class (app) on which the event was logged.Page / Screen
unified_page_screenTEXTPage path + query string and screen classThe page path and query string (web) or screen class (app) on which the event was logged.Page / Screen
unified_screen_classTEXTPage title and screen classThe page title (web) or screen class (app) on which the event was logged.Page / Screen
unified_screen_nameTEXTPage title and screen nameThe page title (web) or screen name (app) on which the event was logged.Page / Screen
user_conversion_rateNUMERICUser key event rateThe percentage of users who triggered any key event.User
user_engagement_durationNUMERICUser engagementThe total amount of time (in seconds) your website or app was in the foreground of users` devices.User
usersNUMERICUsersAlias for active_users.User
video_providerTEXTVideo providerThe source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_provider`.Other
video_titleTEXTVideo titleThe title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_title`.Other
video_urlTEXTVideo URLThe URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_url`.Other
virtual_currency_nameTEXTVirtual currency nameThe name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by the `virtual_currency_name` event parameter.Other
visibleTEXTVisibleReturns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `visible`.Other
wau_per_mauNUMERICWAU / MAUThe rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.User
weekTEXTWeekThe week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.Time
week_dayTEXTDay of week and day numberWeekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_isoTEXTDay of week and day number, ISOWeekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_isoTEXTWeek ISOWeek, ISO format (Mon-Sun).
yearTEXTYearThe four-digit year of the event. For example, 2020 or 2024.Time
year_monthTEXTYear monthThe combined values of year and month. Example values include 202212 or 202301.Time
year_of_weekTEXTYear of weekThe year that contains first day of the week (Sun-Sat).
year_of_week_isoTEXTYear of week, ISOThe year that contains first day of the ISO week (Mon-Sun).
year_weekTEXTYear weekThe combined values of year and week. Example values include 202253 or 202301.Time
year_week_isoTEXTYear week ISOYear and week for ISO weeks (Mon-Sun), e.g. 2024|20