Send your Google Analytics 4 data to

Google Analytics 4 Connector Reference

92 metrics390 dimensions

Fields

https://connectors.windsor.ai/googleanalytics4?api_key=[your API key]&date_preset=last_7d&fields=source,medium,campaign,transactionrevenue&_renderer=csv

Combining dimensions and metrics

The Google Analytics 4 (GA4) API limits the amount of extracted metrics per source. You can extract up to 10 metrics and 9 dimensions per query.

Custom dimensions and metrics

Besides the list of fields presented below, users can request custom predefined dimensions and metrics.

It is worth noting that there are two types of fields: Dimensions and Metrics.

Dimensions are summaries which contain text, such as: account id, account name, campagin, etc.
Metrics are values which return a numeric value, such as: clicks, conversions, spend, etc.

In order to retrieve the custom fields, you must provide at least one metric. For example, if you want to fetch date, custom_dimension1, you need to select one metric (i.e: sessions). Moreover, if you want to fetch a metric, you do not need to have a dimension in the request which means that you can request date,custom_metric1 directly.

To test if metrics and dimensions are compatible, you can use the Google Analytics explorer: https://ga-dev-tools.web.app/ga4/dimensions-metrics-explorer/

The Google Analytics 4 connector exposes 482 fields (92 metrics, 390 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

Google Analytics 4 Fields

Google Analytics 4 Account fields

The Account report of the Google Analytics 4 connector includes 6 fields.

ID	Type	Name	Description
account_id	TEXT	Account ID	The Account ID
account_name	TEXT	Account Name	The Account Name
hostname	TEXT	Hostname	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.
measurement_id	TEXT	Measurement ID	The Google Analytics 4 Measurement ID (G-XXXXXXX format)
property_currency	TEXT	Property currency	The default currency (ISO 4217, e.g. `USD`) configured for the GA4 property, retrieved from the Admin API.
property_timezone	TEXT	Property timezone	The reporting time zone (IANA name, e.g. `America/New_York`) configured for the GA4 property, retrieved from the Admin API.

Google Analytics 4 Attribution fields

The Attribution report of the Google Analytics 4 connector includes 80 fields.

Google Analytics 4 Attribution fields (campaign_id to dv360_source)

ID	Type	Name	Description
campaign_id	TEXT	Campaign ID	The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
cm360_account_id	TEXT	CM360 account ID	The CM360 Account ID that led to the key event. Identifies the CM360 Account.
cm360_account_name	TEXT	CM360 account name	The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
cm360_advertiser_id	TEXT	CM360 advertiser ID	The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
cm360_advertiser_name	TEXT	CM360 advertiser name	The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
cm360_campaign_id	TEXT	CM360 campaign ID	The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
cm360_campaign_name	TEXT	CM360 campaign name	The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
cm360_creative_format	TEXT	CM360 creative format	The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.
cm360_creative_id	TEXT	CM360 creative ID	The CM360 Creative ID that led to the key event. Identifies a CM360 creative.
cm360_creative_name	TEXT	CM360 creative name	The CM360 Creative Name that led to the key event. The name given to a CM360 creative.
cm360_creative_type	TEXT	CM360 creative type	The CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
cm360_creative_type_id	TEXT	CM360 creative type ID	The CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.
cm360_creative_version	TEXT	CM360 creative version	The CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
cm360_medium	TEXT	CM360 medium	The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.
cm360_placement_cost_structure	TEXT	CM360 placement cost structure	The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
cm360_placement_id	TEXT	CM360 placement ID	The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
cm360_placement_name	TEXT	CM360 placement name	The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
cm360_rendering_id	TEXT	CM360 rendering ID	The CM360 Rendering ID that led to the key event. Identifies a CM360 creative.
cm360_site_id	TEXT	CM360 site ID	The CM360 Site ID that led to the key event. Identifies a CM360 site.
cm360_site_name	TEXT	CM360 site name	The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.
cm360_source	TEXT	CM360 source	The CM360 Source that led to the key event. The CM360 source is also referred to as the site name.
cm360_source_medium	TEXT	CM360 source / medium	The CM360 Source Medium that led to the key event. A combination of the source and medium.
default_channel_group	TEXT	Default channel group	The key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
dv360_advertiser_id	TEXT	DV360 advertiser ID	The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.
dv360_advertiser_name	TEXT	DV360 advertiser name	The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns.
dv360_campaign_id	TEXT	DV360 campaign ID	The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.
dv360_campaign_name	TEXT	DV360 campaign name	The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal.
dv360_creative_format	TEXT	DV360 creative format	The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native.
dv360_creative_id	TEXT	DV360 creative ID	The DV360 Creative ID that led to the key event. Identifies the DV360 creative.
dv360_creative_name	TEXT	DV360 creative name	The DV360 Creative Name that led to the key event. The name given to a DV360 creative.
dv360_exchange_id	TEXT	DV360 exchange ID	The DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.
dv360_exchange_name	TEXT	DV360 exchange name	The DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
dv360_insertion_order_id	TEXT	DV360 insertion order ID	The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.
dv360_insertion_order_name	TEXT	DV360 insertion order name	The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
dv360_line_item_id	TEXT	DV360 line item ID	The DV360 Line Item ID that led to the key event. Identifies the DV360 line item.
dv360_line_item_name	TEXT	DV360 line item name	The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources.
dv360_medium	TEXT	DV360 medium	The DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.
dv360_partner_id	TEXT	DV360 partner ID	The DV360 Partner ID that led to the key event. Identifies the DV360 partner.
dv360_partner_name	TEXT	DV360 partner name	The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers.
dv360_source	TEXT	DV360 source	The DV360 Source that led to the key event. The DV360 site name where your ad was displayed.

Google Analytics 4 Attribution fields (dv360_source_medium to source_platform)

ID	Type	Name	Description
dv360_source_medium	TEXT	DV360 source / medium	The DV360 Source Medium that led to the key event. A combination of the source and medium.
google_ads_account_name	TEXT	Google Ads account name	The Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name` in the Google Ads API.
google_ads_ad_group_id	TEXT	Google Ads ad group ID	The Google Ads ad group ID attributed to the key event.
google_ads_ad_group_name	TEXT	Google Ads ad group name	The ad group name attributed to the key event.
google_ads_ad_network_type	TEXT	Google Ads ad network type	The advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.
google_ads_campaign_id	TEXT	Google Ads campaign ID	The campaign ID for the Google Ads campaign attributed to the key event.
google_ads_campaign_name	TEXT	Google Ads campaign	The campaign name for the Google Ads campaign attributed to the key event.
google_ads_campaign_type	TEXT	Google Ads campaign type	The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).
google_ads_creative_id	TEXT	Google Ads creative ID	The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.
google_ads_customer_id	TEXT	Google Ads customer ID	The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts.
google_ads_keyword	TEXT	Google Ads keyword text	The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).
google_ads_query	TEXT	Google Ads query	The search query that led to the key event.
manual_ad_content	TEXT	Manual ad content	The ad content attributed to the key event. Populated by the utm_content parameter.
manual_campaign_id	TEXT	Manual campaign ID	The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.
manual_campaign_name	TEXT	Manual campaign name	The manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
manual_creative_format	TEXT	Manual creative format	The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
manual_marketing_tactic	TEXT	Manual marketing tactic	The manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
manual_medium	TEXT	Manual medium	The manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
manual_source	TEXT	Manual source	The manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.
manual_source_medium	TEXT	Manual source / medium	The manual Source Medium that led to the key event. A combination of the source and medium.
manual_source_platform	TEXT	Manual source platform	The manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
manual_term	TEXT	Manual term	The term attributed to the key event. Populated by the utm_term parameter.
primary_channel_group	TEXT	Primary channel group	The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
sa360_ad_group_id	TEXT	SA360 ad group ID	The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.
sa360_ad_group_name	TEXT	SA360 ad group name	The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.
sa360_campaign_id	TEXT	SA360 campaign ID	The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.
sa360_campaign_name	TEXT	SA360 campaign	The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising.
sa360_creative_format	TEXT	SA360 creative format	The SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the advertisement used in a campaign.
sa360_engine_account_id	TEXT	SA360 engine account ID	The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.
sa360_engine_account_name	TEXT	SA360 engine account name	The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
sa360_engine_account_type	TEXT	SA360 engine account type	The SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.
sa360_keyword_text	TEXT	SA360 keyword text	The SA360 Keyword Text that led to the key event. The keywords that matched the search query.
sa360_manager_account_id	TEXT	SA360 manager account ID	The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.
sa360_manager_account_name	TEXT	SA360 manager account name	The SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
sa360_medium	TEXT	SA360 medium	The SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.
sa360_query	TEXT	SA360 query	The SA360 Query that led to the key event. The search query typed by the user.
sa360_source	TEXT	SA360 source	The SA360 Source that led to the key event. The search query happened on this site.
sa360_source_medium	TEXT	SA360 source / medium	The SA360 Source Medium that led to the key event. A combination of the source and medium.
source_medium	TEXT	Source / medium	The combined values of the dimensions `source` and `medium`.
source_platform	TEXT	Source platform	The source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.

Google Analytics 4 Cohort fields

The Cohort report of the Google Analytics 4 connector includes 6 fields.

ID	Type	Name	Description
cohort	TEXT	Cohort	The cohort's name in the request. A cohort is a set of users who started using your website or app in any consecutive group of days. If a cohort name is not specified in the request, cohorts are named by their zero based index such as cohort_0 and cohort_1.
cohort_active_users	NUMERIC	Cohort active users	The number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example in the row where cohortNthWeek = 0001, this metric is the number of users (in the cohort) who are active in week 1.
cohort_nth_day	TEXT	Daily cohort	Day offset relative to the firstSessionDate for the users in the cohort. For example, if a cohort is selected with the start and end date of 2020-03-01, then for the date 2020-03-02, cohortNthDay will be 0001.
cohort_nth_month	TEXT	Monthly cohort	Month offset relative to the firstSessionDate for the users in the cohort. Month boundaries align with calendar month boundaries. For example, if a cohort is selected with the start and end date in March 2020, then for any date in April 2020, cohortNthMonth will be 0001.
cohort_nth_week	TEXT	Weekly cohort	Week offset relative to the firstSessionDate for the users in the cohort. Weeks start on Sunday and end on Saturday. For example, if a cohort is selected with the start and end date in the range 2020-11-08 to 2020-11-14, then for the dates in the range 2020-11-15 to 2020-11-21, cohortNthWeek will be 0001.
cohort_total_users	NUMERIC	Cohort total users	The total number of users in the cohort. This metric is the same value in every row of the report for each cohort. Because cohorts are defined by a shared acquisition date, cohortTotalUsers is the same as cohortActiveUsers for the cohort's selection date range. For report rows later than the cohort's selection range, it is typical for cohortActiveUsers to be smaller than cohortTotalUsers. This difference represents users from the cohort that were not active for the later date. cohortTotalUsers is commonly used in the metric expression cohortActiveUsers/cohortTotalUsers to compute a user retention fraction for the cohort. The relationship between activeUsers and totalUsers is not equivalent to the relationship between cohortActiveUsers and cohortTotalUsers.

Google Analytics 4 Ecommerce fields

The Ecommerce report of the Google Analytics 4 connector includes 50 fields.

Google Analytics 4 Ecommerce fields (add_to_carts to items_viewed_in_promotion)

ID	Type	Name	Description
add_to_carts	NUMERIC	Add to carts	The number of times users added items to their shopping carts.
checkouts	NUMERIC	Checkouts	The number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.
currency_code	TEXT	Currency code	The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).
ecommerce_purchases	NUMERIC	Ecommerce purchases	The number of times users completed a purchase. This metric counts `purchase` events; this metric does not count `in_app_purchase` and subscription events.
gross_item_revenue	NUMERIC	Gross item revenue	The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.
gross_purchase_revenue	NUMERIC	Gross purchase revenue	The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.
item_affiliation	TEXT	Item affiliation	The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affiliation` item parameter.
item_brand	TEXT	Item brand	Brand name of the item.
item_category	TEXT	Item category	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
item_category2	TEXT	Item category 2	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.
item_category3	TEXT	Item category 3	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.
item_category4	TEXT	Item category 4	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.
item_category5	TEXT	Item category 5	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.
item_discount_amount	NUMERIC	Item discount amount	The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.
item_id	TEXT	Item ID	The ID of the item.
item_list_click_events	NUMERIC	Item-list click events	The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.
item_list_click_through_rate	NUMERIC	Item list click through rate	The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.
item_list_id	TEXT	Item list ID	The ID of the item list.
item_list_name	TEXT	Item list name	The name of the item list.
item_list_position	TEXT	Item list position	The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.
item_list_view_events	NUMERIC	Item-list view events	The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.
item_location_i_d	TEXT	Item location ID	The physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.
item_name	TEXT	Item name	The name of the item.
item_promotion_click_through_rate	NUMERIC	Item promotion click through rate	The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.
item_promotion_creative_name	TEXT	Item promotion creative name	The name of the item-promotion creative.
item_promotion_creative_slot	TEXT	Item promotion creative slot	The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `creative_slot` parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.
item_promotion_id	TEXT	Item promotion ID	The ID of the item promotion.
item_promotion_name	TEXT	Item promotion name	The name of the promotion for the item.
item_refund_amount	NUMERIC	Item refund amount	Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.
item_revenue	NUMERIC	Item revenue	The total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level.
item_variant	TEXT	Item variant	The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the `item_variant` parameter.
item_view_events	NUMERIC	Item view events	The number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.
items_added_to_cart	NUMERIC	Items added to cart	The number of units added to cart for a single item. This metric counts the quantity of items in `add_to_cart` events.
items_checked_out	NUMERIC	Items checked out	The number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.
items_clicked_in_list	NUMERIC	Items clicked in list	The number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.
items_clicked_in_promotion	NUMERIC	Items clicked in promotion	The number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotion` events.
items_purchased	NUMERIC	Items purchased	The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
items_viewed	NUMERIC	Items viewed	The number of units viewed for a single item. This metric counts the quantity of items in `view_item` events.
items_viewed_in_list	NUMERIC	Items viewed in list	The number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` events.
items_viewed_in_promotion	NUMERIC	Items viewed in promotion	The number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` events.

Google Analytics 4 Ecommerce fields (order_coupon to transactions_per_purchaser)

ID	Type	Name	Description
order_coupon	TEXT	Order coupon	Code for the order-level coupon.
promotion_clicks	NUMERIC	Promotion clicks	The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.
promotion_views	NUMERIC	Promotion views	The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.
purchase_revenue	NUMERIC	Purchase revenue	The sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.
refund_amount	NUMERIC	Total refund amount	The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.
shipping_amount	NUMERIC	Shipping amount	Shipping amount associated with a transaction. Populated by the `shipping` event parameter.
shipping_tier	TEXT	Shipping tier	The shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by the `shipping_tier` event parameter.
tax_amount	NUMERIC	Tax amount	Tax amount associated with a transaction. Populated by the `tax` event parameter.
transactions	NUMERIC	Transactions	The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
transactions_per_purchaser	NUMERIC	Transactions per purchaser	The average number of transactions per purchaser.

Google Analytics 4 Event fields

The Event report of the Google Analytics 4 connector includes 7 fields.

ID	Type	Name	Description
conversions	NUMERIC	Key events	The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.
event_count	NUMERIC	Event count	The count of events.
event_count_per_user	NUMERIC	Event count per user	The average number of events per user (Event count divided by Active users).
event_name	TEXT	Event name	The name of the event.
event_value	NUMERIC	Event value	The sum of the event parameter named `value`.
events_per_session	NUMERIC	Events per session	The average number of events per session (Event count divided by Sessions).
is_conversion_event	TEXT	Is key event	The string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.

Google Analytics 4 Geography fields

The Geography report of the Google Analytics 4 connector includes 6 fields.

ID	Type	Name	Description
city	CITY	City	The city from which the user activity originated.
continent	TEXT	Continent	The continent from which the user activity originated. For example, `Americas` or `Asia`.
continentid	TEXT	Continent ID	The geographic ID of the continent from which the user activity originated, derived from their IP address.
country	COUNTRY	Country	The country from which the user activity originated.
country_id	COUNTRY	Country ID	The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.
region	REGION	Region	The geographic region from which the user activity originated, derived from their IP address.

Google Analytics 4 Other fields

The Other report of the Google Analytics 4 connector includes 42 fields.

Google Analytics 4 Other fields (achievement_id to video_url)

ID	Type	Name	Description
achievement_id	TEXT	Achievement ID	The achievement ID in a game for an event. Populated by the event parameter `achievement_id`.
advertiser_ad_clicks	NUMERIC	Ads clicks	Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.
advertiser_ad_cost	NUMERIC	Ads cost	The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://support.google.com/analytics/answer/10071305).
advertiser_ad_cost_per_click	NUMERIC	Ads cost per click	Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.
advertiser_ad_cost_per_key_event	NUMERIC	Cost per key event	Cost per key event is ad cost divided by key events.
advertiser_ad_impressions	NUMERIC	Ads impressions	The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.
cart_to_view_rate	NUMERIC	Cart-to-view rate	The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.
character	TEXT	Character	The player character in a game for an event. Populated by the event parameter `character`.
comparison	TEXT	Comparison	Comparisons enable you to evaluate subsets of your data side by side. For report requests, the comparisons column is automatically added to the response. For pivot report requests, the requested dimension must be used.
crash_affected_users	NUMERIC	Crash-affected users	The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".
crash_free_users_rate	NUMERIC	Crash-free users rate	The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.
file_extension	TEXT	File extension	The extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_extension`.
file_name	TEXT	File name	The page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_name`.
group_id	TEXT	Group ID	The player group ID in a game for an event. Populated by the event parameter `group_id`.
level	TEXT	Level	The player's level in a game. Populated by the event parameter `level`.
link_classes	TEXT	Link classes	The HTML class attribute for an outbound link. For example if a user clicks a link `<a class="center" href="www.youtube.com">`, this dimension will return `center`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_classes`.
link_domain	TEXT	Link domain	The destination domain of the outbound link. For example if a user clicks a link `<a href="www.youtube.com">`, this dimension will return `youtube.com`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_domain`.
link_id	TEXT	Link ID	The HTML ID attribute for an outbound link or file download. For example if a user clicks a link `<a id="socialLinks" href="www.youtube.com">`, this dimension will return `socialLinks`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_id`.
link_text	TEXT	Link text	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_text`.
link_url	TEXT	Link URL	The full URL for an outbound link or file download. For example if a user clicks a link `<a href="https://www.youtube.com/results?search_query=analytics">`, this dimension will return `https://www.youtube.com/results?search_query=analytics`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_url`.
method	TEXT	Method	The method by which an event was triggered. Populated by the event parameter `method`.
organic_google_search_average_position	NUMERIC	Organic Google Search average position	The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link.
organic_google_search_click_through_rate	NUMERIC	Organic Google Search click through rate	The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.
organic_google_search_clicks	NUMERIC	Organic Google Search clicks	The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.
organic_google_search_impressions	NUMERIC	Organic Google Search impressions	The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.
outbound	TEXT	Outbound	Returns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `outbound`.
percent_scrolled	TEXT	Percent scrolled	The percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `percent_scrolled`.
publisher_ad_clicks	NUMERIC	Publisher ad clicks	The number of ad_click events.
publisher_ad_impressions	NUMERIC	Publisher ad impressions	The number of ad_impression events.
purchase_to_view_rate	NUMERIC	Purchase-to-view rate	The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).
purchaser_conversion_rate	NUMERIC	Purchaser rate	The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.
return_on_ad_spend	NUMERIC	Return on ad spend	Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.
scrolled_users	NUMERIC	Scrolled users	The number of unique users who scrolled down at least 90% of the page.
search_term	TEXT	Search term	The term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `some-term`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `search_term`.
test_data_filter_id	TEXT	Test data filter ID	The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
test_data_filter_name	TEXT	Test data filter name	The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).
total_ad_revenue	NUMERIC	Total ad revenue	The total advertising revenue from both Admob and third-party sources.
video_provider	TEXT	Video provider	The source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_provider`.
video_title	TEXT	Video title	The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_title`.
video_url	TEXT	Video URL	The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_url`.

Google Analytics 4 Other fields (virtual_currency_name to visible)

ID	Type	Name	Description
virtual_currency_name	TEXT	Virtual currency name	The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by the `virtual_currency_name` event parameter.
visible	TEXT	Visible	Returns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `visible`.

Google Analytics 4 Page / Screen fields

The Page / Screen report of the Google Analytics 4 connector includes 18 fields.

ID	Type	Name	Description
content_group	TEXT	Content group	A category that applies to items of published content. Populated by the event parameter `content_group`.
content_id	TEXT	Content ID	The identifier of the selected content. Populated by the event parameter `content_id`.
content_type	TEXT	Content type	The category of the selected content. Populated by the event parameter `content_type`.
full_page_url	TEXT	Full page URL	The hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.example.com/store/contact-us?query_string=true` is `www.example.com/store/contact-us?query_string=true`.
landing_page	TEXT	Landing page	The page path associated with the first pageview in a session.
landing_page_plus_query_string	TEXT	Landing page + query string	The page path + query string associated with the first pageview in a session.
page_location	TEXT	Page location	The protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `https://www.example.com/store/contact-us?query_string=true` is `https://www.example.com/store/contact-us?query_string=true`. Populated by the event parameter `page_location`.
page_path	TEXT	Page path	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us`.
page_path_plus_query_string	TEXT	Page path + query string	The portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us?query_string=true`.
page_referrer	TEXT	Page referrer	The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter `page_referrer`.
pagetitle	TEXT	Page title	The web page titles used on your site.
screen_page_views	NUMERIC	Views	The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
screen_page_views_per_session	NUMERIC	Views per session	The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.
screen_page_views_per_user	NUMERIC	Views per user	The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.
unified_page_path_screen	TEXT	Page path and screen class	The page path (web) or screen class (app) on which the event was logged.
unified_page_screen	TEXT	Page path + query string and screen class	The page path and query string (web) or screen class (app) on which the event was logged.
unified_screen_class	TEXT	Page title and screen class	The page title (web) or screen class (app) on which the event was logged.
unified_screen_name	TEXT	Page title and screen name	The page title (web) or screen name (app) on which the event was logged.

Google Analytics 4 Platform / Device fields

The Platform / Device report of the Google Analytics 4 connector includes 17 fields.

ID	Type	Name	Description
app_version	TEXT	App version	The app's versionName (Android) or short bundle version (iOS).
browser	TEXT	Browser	The browsers used to view your website.
device	TEXT	Device	The branded device name (examples are Galaxy S10 or P30 Pro).
device_model	TEXT	Device model	The mobile device model (example: iPhone 10,6).
devicecategory	TEXT	Device category	The type of device - Desktop, Tablet, or Mobile.
language	TEXT	Language	The language setting of the user's browser or device. For example, `English`.
language_code	TEXT	Language code	The language setting (ISO 639) of the user's browser or device. For example, `en-us`.
mobile_device_branding	TEXT	Device brand	Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
mobile_device_model	TEXT	Mobile model	The mobile device model name (examples: iPhone X or SM-G950F).
operating_system	TEXT	Operating system	The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.
operating_system_version	TEXT	OS version	The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.
operating_system_with_version	TEXT	Operating system with version	The operating system and version. For example, Android 10 or Windows 7.
platform	TEXT	Platform	The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.
platform_device_category	TEXT	Platform / device category	The platform and type of device on which your website or mobile app ran. (example: Android / mobile)
screen_resolution	TEXT	Screen resolution	The screen resolution of the user's monitor. For example, 1920x1080.
stream_id	TEXT	Stream ID	The numeric data stream identifier for your app or website.
stream_name	TEXT	Stream name	The data stream name for your app or website.

Google Analytics 4 Publisher fields

The Publisher report of the Google Analytics 4 connector includes 4 fields.

ID	Type	Name	Description
ad_format	TEXT	Ad format	Describes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, and `Native advanced`.
ad_source_name	TEXT	Ad source	The source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, and `Mediated house ads`.
ad_unit_exposure	NUMERIC	Ad unit exposure	The time that an ad unit was exposed to a user, in milliseconds.
ad_unit_name	TEXT	Ad unit	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.

Google Analytics 4 Revenue fields

The Revenue report of the Google Analytics 4 connector includes 6 fields.

ID	Type	Name	Description
average_purchase_revenue	NUMERIC	Average purchase revenue	The average purchase revenue in the transaction group of events.
average_purchase_revenue_per_paying_user	NUMERIC	ARPPU	Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
average_purchase_revenue_per_user	NUMERIC	Average purchase revenue per user	The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.
average_revenue_per_user	NUMERIC	ARPU	Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.
totalrevenue	NUMERIC	Total revenue	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
transactionrevenue	NUMERIC	Transaction revenue (alias for Total revenue)	The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).

Google Analytics 4 Session fields

The Session report of the Google Analytics 4 connector includes 10 fields.

ID	Type	Name	Description
average_engagement_time	NUMERIC	Average engagement time	The average engagement time per active user, calculated as user engagement duration (in seconds) divided by the number of active users.
average_engagement_time_per_session	NUMERIC	Average engagement time per session	The average engagement time per session, calculated as user engagement duration (in seconds) divided by the number of sessions.
average_interaction_time_per_session	NUMERIC	Average interaction time per sessions duration	The average interatction time per session.
average_session_duration	NUMERIC	Average session duration	The average duration (in seconds) of users` sessions.
bounce_rate	PERCENT	Bounce rate	The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces.
engaged_sessions	NUMERIC	Engaged sessions	The number of sessions that lasted longer than 10 seconds, or had a key event, or had 2 or more screen views.
engagement_rate	PERCENT	Engagement rate	The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.
session_conversion_rate	NUMERIC	Session key event rate	The percentage of sessions in which any key event was triggered.
sessions	NUMERIC	Sessions	The number of sessions that began on your site or app (event triggered: session_start).
sessions_per_user	NUMERIC	Sessions per user	The average number of sessions per user (Sessions divided by Active Users).

Google Analytics 4 Time fields

The Time report of the Google Analytics 4 connector includes 21 fields.

ID	Type	Name	Description
date_hour	TEXT	Date + hour (YYYYMMDDHH)	The combined values of date and hour formatted as YYYYMMDDHH.
date_hour_minute	TEXT	Date hour and minute	The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.
day	TEXT	Day	The day of the month, a two-digit number from 01 to 31.
day_of_week	TEXT	Day of week	The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.
day_of_week_name	TEXT	Day of week name	The day of the week in English. This dimension has values such as Sunday or Monday.
hour	TEXT	Hour	The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.
iso_week	TEXT	ISO week of the year	ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.
iso_year	TEXT	ISO year	The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.
iso_year_iso_week	TEXT	ISO week of ISO year	The combined values of isoWeek and isoYear. Example values include 201652 & 201701.
minute	TEXT	Minute	The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.
month	TEXT	Month	The month of the event, a two digit integer from 01 to 12.
nth_day	TEXT	Nth day	The number of days since the start of the date range.
nth_hour	TEXT	Nth hour	The number of hours since the start of the date range. The starting hour is 0000.
nth_minute	TEXT	Nth minute	The number of minutes since the start of the date range. The starting minute is 0000.
nth_month	TEXT	Nth month	The number of months since the start of a date range. The starting month is 0000.
nth_week	TEXT	Nth week	A number representing the number of weeks since the start of a date range.
nth_year	TEXT	Nth year	The number of years since the start of the date range. The starting year is 0000.
week	TEXT	Week	The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.
year	TEXT	Year	The four-digit year of the event. For example, 2020 or 2024.
year_month	TEXT	Year month	The combined values of year and month. Example values include 202212 or 202301.
year_week	TEXT	Year week	The combined values of year and week. Example values include 202253 or 202301.

Google Analytics 4 Traffic Source fields

The Traffic Source report of the Google Analytics 4 connector includes 165 fields.

Google Analytics 4 Traffic Source fields (campaign to first_user_dv360_partner_id)

ID	Type	Name	Description
campaign	TEXT	Campaign (alias for Campaign name)	The name of the marketing campaign. Present only for conversion events.
first_user_campaign_id	TEXT	First user campaign ID	Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
first_user_campaign_name	TEXT	First user campaign	Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
first_user_cm360_account_id	TEXT	First user CM360 account ID	The CM360 Account ID that originally acquired the user. Identifies the CM360 account.
first_user_cm360_account_name	TEXT	First user CM360 account name	The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
first_user_cm360_advertiser_id	TEXT	First user CM360 advertiser ID	The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.
first_user_cm360_advertiser_name	TEXT	First user CM360 advertiser name	The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
first_user_cm360_campaign_id	TEXT	First user CM360 campaign ID	The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.
first_user_cm360_campaign_name	TEXT	First user CM360 campaign name	The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
first_user_cm360_creative_format	TEXT	First user CM360 creative format	The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.
first_user_cm360_creative_id	TEXT	First user CM360 creative ID	The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.
first_user_cm360_creative_name	TEXT	First user CM360 creative name	The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.
first_user_cm360_creative_type	TEXT	First user CM360 creative type	The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
first_user_cm360_creative_type_id	TEXT	First user CM360 creative type ID	The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.
first_user_cm360_creative_version	TEXT	First user CM360 creative version	The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
first_user_cm360_medium	TEXT	First user CM360 medium	The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.
first_user_cm360_placement_cost_structure	TEXT	First user CM360 placement cost structure	The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
first_user_cm360_placement_id	TEXT	First user CM360 placement ID	The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
first_user_cm360_placement_name	TEXT	First user CM360 placement name	The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
first_user_cm360_rendering_id	TEXT	First user CM360 rendering ID	The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.
first_user_cm360_site_id	TEXT	First user CM360 site ID	The CM360 Site ID that originally acquired the user. Identifies a CM360 site.
first_user_cm360_site_name	TEXT	First user CM360 site name	The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.
first_user_cm360_source	TEXT	First user CM360 source	The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.
first_user_cm360_source_medium	TEXT	First user CM360 source / medium	The CM360 Source Medium that originally acquired the user. A combination of the source and medium.
first_user_default_channel_group	TEXT	First user default channel group	The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
first_user_dv360_advertiser_id	TEXT	First user DV360 advertiser ID	The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.
first_user_dv360_advertiser_name	TEXT	First user DV360 advertiser name	The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.
first_user_dv360_campaign_id	TEXT	First user DV360 campaign ID	The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.
first_user_dv360_campaign_name	TEXT	First user DV360 campaign name	The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.
first_user_dv360_creative_format	TEXT	First user DV360 creative format	The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.
first_user_dv360_creative_id	TEXT	First user DV360 creative ID	The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.
first_user_dv360_creative_name	TEXT	First user DV360 creative name	The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.
first_user_dv360_exchange_id	TEXT	First user DV360 exchange ID	The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.
first_user_dv360_exchange_name	TEXT	First user DV360 exchange name	The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
first_user_dv360_insertion_order_id	TEXT	First user DV360 insertion order ID	The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.
first_user_dv360_insertion_order_name	TEXT	First user DV360 insertion order name	The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
first_user_dv360_line_item_id	TEXT	First user DV360 line item ID	The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.
first_user_dv360_line_item_name	TEXT	First user DV360 line item name	The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.
first_user_dv360_medium	TEXT	First user DV360 medium	The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.
first_user_dv360_partner_id	TEXT	First user DV360 partner ID	The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.

Google Analytics 4 Traffic Source fields (first_user_dv360_partner_name to first_user_sa360_source)

ID	Type	Name	Description
first_user_dv360_partner_name	TEXT	First user DV360 partner name	The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.
first_user_dv360_source	TEXT	First user DV360 source	The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.
first_user_dv360_source_medium	TEXT	First user DV360 source / medium	The DV360 Source Medium that originally acquired the user. A combination of the source and medium.
first_user_google_ads_account_name	TEXT	First user Google Ads account name	The Account name from Google Ads that first acquired the user.
first_user_google_ads_ad_group_id	TEXT	First user Google Ads ad group ID	The Ad Group Id in Google Ads that first acquired the user.
first_user_google_ads_ad_group_name	TEXT	First user Google Ads ad group name	The Ad Group Name in Google Ads that first acquired the user.
first_user_google_ads_ad_network_type	TEXT	First user Google Ads ad network type	The advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.
first_user_google_ads_campaign_id	TEXT	First user Google Ads campaign ID	Identifier of the Google Ads marketing campaign that first acquired the user.
first_user_google_ads_campaign_name	TEXT	First user Google Ads campaign	Name of the Google Ads marketing campaign that first acquired the user.
first_user_google_ads_campaign_type	TEXT	First user Google Ads campaign type	The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).
first_user_google_ads_creative_id	TEXT	First user Google Ads creative ID	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.
first_user_google_ads_customer_id	TEXT	First user Google Ads customer ID	The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.
first_user_google_ads_keyword	TEXT	First user Google Ads keyword text	First user Google Ads keyword text \| The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).
first_user_google_ads_query	TEXT	First user Google Ads query	The search query that first acquired the user.
first_user_manual_ad_content	TEXT	First user manual ad content	The ad content that first acquired the user. Populated by the utm_content parameter.
first_user_manual_campaign_id	TEXT	First user manual campaign ID	The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.
first_user_manual_campaign_name	TEXT	First user manual campaign name	The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
first_user_manual_creative_format	TEXT	First user manual creative format	The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
first_user_manual_marketing_tactic	TEXT	First user manual marketing tactic	The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
first_user_manual_medium	TEXT	First user manual medium	The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
first_user_manual_source	TEXT	First user manual source	The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.
first_user_manual_source_medium	TEXT	First user manual source / medium	The manual Source Medium that originally acquired the user. A combination of the source and medium.
first_user_manual_source_platform	TEXT	First user manual source platform	The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
first_user_manual_term	TEXT	First user manual term	The term that first acquired the user. Populated by the utm_term parameter.
first_user_medium	TEXT	First user medium	The medium that first acquired the user to your website or app.
first_user_primary_channel_group	TEXT	First user primary channel group	The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
first_user_sa360_ad_group_id	TEXT	First user SA360 ad group ID	The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.
first_user_sa360_ad_group_name	TEXT	First user SA360 ad group name	The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.
first_user_sa360_campaign_id	TEXT	First user SA360 campaign ID	The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.
first_user_sa360_campaign_name	TEXT	First user SA360 campaign	The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.
first_user_sa360_creative_format	TEXT	First user SA360 creative format	The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.
first_user_sa360_engine_account_id	TEXT	First user SA360 engine account ID	The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.
first_user_sa360_engine_account_name	TEXT	First user SA360 engine account name	The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
first_user_sa360_engine_account_type	TEXT	First user SA360 engine account type	The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.
first_user_sa360_keyword_text	TEXT	First user SA360 keyword text	The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.
first_user_sa360_manager_account_id	TEXT	First user SA360 manager account ID	The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.
first_user_sa360_manager_account_name	TEXT	First user SA360 manager account name	The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
first_user_sa360_medium	TEXT	First user SA360 medium	The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.
first_user_sa360_query	TEXT	First user SA360 query	The SA360 Query that originally acquired the user. The search query typed by the user.
first_user_sa360_source	TEXT	First user SA360 source	The SA360 Source that originally acquired the user. The search query happened on this site.

Google Analytics 4 Traffic Source fields (first_user_sa360_source_medium to session_dv360_line_item_name)

ID	Type	Name	Description
first_user_sa360_source_medium	TEXT	First user SA360 source / medium	The SA360 Source Medium that originally acquired the user. A combination of the source and medium.
first_user_source	TEXT	First user source	The source that first acquired the user to your website or app.
first_user_source_medium	TEXT	First user source / medium	The combined values of the dimensions `firstUserSource` and `firstUserMedium`.
first_user_source_platform	TEXT	First user source platform	The source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.
session_campaign_id	TEXT	Session campaign ID	The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
session_cm360_account_id	TEXT	Session CM360 account ID	The CM360 Account ID that led to the session. Identifies the CM360 account.
session_cm360_account_name	TEXT	Session CM360 account name	The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.
session_cm360_advertiser_id	TEXT	Session CM360 advertiser ID	The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.
session_cm360_advertiser_name	TEXT	Session CM360 advertiser name	The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.
session_cm360_campaign_id	TEXT	Session CM360 campaign ID	The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.
session_cm360_campaign_name	TEXT	Session CM360 campaign name	The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.
session_cm360_creative_format	TEXT	Session CM360 creative format	The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.
session_cm360_creative_id	TEXT	Session CM360 creative ID	The CM360 Creative ID that led to the session. Identifies a CM360 creative.
session_cm360_creative_name	TEXT	Session CM360 creative name	The CM360 Creative Name that led to the session. The name given to a CM360 creative.
session_cm360_creative_type	TEXT	Session CM360 creative type	The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)
session_cm360_creative_type_id	TEXT	Session CM360 creative type ID	The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.
session_cm360_creative_version	TEXT	Session CM360 creative version	The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.
session_cm360_medium	TEXT	Session CM360 medium	The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.
session_cm360_placement_cost_structure	TEXT	Session CM360 placement cost structure	The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.
session_cm360_placement_id	TEXT	Session CM360 placement ID	The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.
session_cm360_placement_name	TEXT	Session CM360 placement name	The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.
session_cm360_rendering_id	TEXT	Session CM360 rendering ID	The CM360 Rendering ID that led to the session. Identifies a CM360 creative.
session_cm360_site_id	TEXT	Session CM360 site ID	The CM360 Site ID that led to the session. Identifies a CM360 site.
session_cm360_site_name	TEXT	Session CM360 site name	The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.
session_cm360_source	TEXT	Session CM360 source	The CM360 Source that led to the session. The CM360 source is also referred to as the site name.
session_cm360_source_medium	TEXT	Session CM360 source / medium	The CM360 Source Medium that led to the session. A combination of the source and medium.
session_default_channel_group	TEXT	Session default channel group	The session's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.
session_dv360_advertiser_id	TEXT	Session DV360 advertiser ID	The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.
session_dv360_advertiser_name	TEXT	Session DV360 advertiser name	The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.
session_dv360_campaign_id	TEXT	Session DV360 campaign ID	The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.
session_dv360_campaign_name	TEXT	Session DV360 campaign name	The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.
session_dv360_creative_format	TEXT	Session DV360 creative format	The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.
session_dv360_creative_id	TEXT	Session DV360 creative ID	The DV360 Creative ID that led to the session. Identifies the DV360 creative.
session_dv360_creative_name	TEXT	Session DV360 creative name	The DV360 Creative Name that led to the session. The name given to a DV360 creative.
session_dv360_exchange_id	TEXT	Session DV360 exchange ID	The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.
session_dv360_exchange_name	TEXT	Session DV360 exchange name	The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).
session_dv360_insertion_order_id	TEXT	Session DV360 insertion order ID	The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.
session_dv360_insertion_order_name	TEXT	Session DV360 insertion order name	The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.
session_dv360_line_item_id	TEXT	Session DV360 line item ID	The DV360 Line Item ID that led to the session. Identifies the DV360 line item.
session_dv360_line_item_name	TEXT	Session DV360 line item name	The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.

Google Analytics 4 Traffic Source fields (session_dv360_medium to session_sa360_query)

ID	Type	Name	Description
session_dv360_medium	TEXT	Session DV360 medium	The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.
session_dv360_partner_id	TEXT	Session DV360 partner ID	The DV360 Partner ID that led to the session. Identifies the DV360 partner.
session_dv360_partner_name	TEXT	Session DV360 partner name	The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.
session_dv360_source	TEXT	Session DV360 source	The DV360 Source that led to the session. The DV360 site name where your ad was displayed.
session_dv360_source_medium	TEXT	Session DV360 source / medium	The DV360 Source Medium that led to the session. A combination of the source and medium.
session_google_ads_account_name	TEXT	Session Google Ads account name	The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.
session_google_ads_ad_group_id	TEXT	Session Google Ads ad group ID	The Ad Group Id in Google Ads for a session.
session_google_ads_ad_group_name	TEXT	Session Google Ads ad group name	The Ad Group Name in Google Ads for a session.
session_google_ads_ad_network_type	TEXT	Session Google Ads ad network type	The advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.
session_google_ads_campaign_id	TEXT	Session Google Ads campaign ID	The Campaign ID for the Google Ads Campaign that led to this session.
session_google_ads_campaign_name	TEXT	Session Google Ads campaign	The Campaign name for the Google Ads Campaign that led to this session.
session_google_ads_campaign_type	TEXT	Session Google Ads campaign type	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).
session_google_ads_creative_id	TEXT	Session Google Ads creative ID	The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.
session_google_ads_customer_id	TEXT	Session Google Ads customer ID	The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.
session_google_ads_keyword	TEXT	Session Google Ads keyword text	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).
session_google_ads_query	TEXT	Session Google Ads query	The search query that led to the session.
session_manual_ad_content	TEXT	Session manual ad content	The ad content that led to a session. Populated by the utm_content parameter.
session_manual_campaign_id	TEXT	Session manual campaign ID	The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.
session_manual_campaign_name	TEXT	Session manual campaign name	The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).
session_manual_creative_format	TEXT	Session manual creative format	The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.
session_manual_marketing_tactic	TEXT	Session manual marketing tactic	The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.
session_manual_medium	TEXT	Session manual medium	The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.
session_manual_source	TEXT	Session manual source	The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.
session_manual_source_medium	TEXT	Session manual source / medium	The manual Source Medium that led to the session. A combination of the source and medium.
session_manual_source_platform	TEXT	Session manual source platform	The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.
session_manual_term	TEXT	Session manual term	The term that led to a session. Populated by the utm_term parameter.
session_primary_channel_group	TEXT	Session primary channel group	The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).
session_sa360_ad_group_id	TEXT	Session SA360 ad group ID	The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.
session_sa360_ad_group_name	TEXT	Session SA360 ad group name	The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.
session_sa360_campaign_id	TEXT	Session SA360 campaign ID	The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.
session_sa360_campaign_name	TEXT	Session SA360 campaign	The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.
session_sa360_creative_format	TEXT	Session SA360 creative format	The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.
session_sa360_engine_account_id	TEXT	Session SA360 engine account ID	The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.
session_sa360_engine_account_name	TEXT	Session SA360 engine account name	The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account. To learn more, see [SA360 engine account](https://support.google.com/searchads/answer/4497746).
session_sa360_engine_account_type	TEXT	Session SA360 engine account type	The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.
session_sa360_keyword	TEXT	Session SA360 keyword text	The SA360 Keyword Text that led to the session. The keywords that matched the search query.
session_sa360_manager_account_id	TEXT	Session SA360 manager account ID	The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.
session_sa360_manager_account_name	TEXT	Session SA360 manager account name	The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.
session_sa360_medium	TEXT	Session SA360 medium	The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.
session_sa360_query	TEXT	Session SA360 query	The SA360 Query that led to the session. The search query typed by the user.

Google Analytics 4 Traffic Source fields (session_sa360_source to source)

ID	Type	Name	Description
session_sa360_source	TEXT	Session SA360 source	The SA360 Source that led to the session. The search query happened on this site.
session_sa360_source_medium	TEXT	Session SA360 source / medium	The SA360 Source Medium that led to the session. A combination of the source and medium.
session_source_medium	TEXT	Session source / medium	The combined values of the dimensions `sessionSource` and `sessionMedium`.
session_source_platform	TEXT	Session source platform	The source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.
source	TEXT	Source	The source attributed to the session.

Google Analytics 4 User fields

The User report of the Google Analytics 4 connector includes 21 fields.

ID	Type	Name	Description
active1_day_users	NUMERIC	1-day active users	The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
active28_day_users	NUMERIC	28-day active users	The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
active7_day_users	NUMERIC	7-day active users	The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
audience_id	TEXT	Audience id	The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
audience_name	TEXT	Audience name	The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.
audience_resource_name	TEXT	Audience resource name	The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).
dau_per_mau	NUMERIC	DAU / MAU	The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.
dau_per_wau	NUMERIC	DAU / WAU	The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.
first_time_purchaser_conversion_rate	NUMERIC	First-time purchaser rate	The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.
first_time_purchasers	NUMERIC	First time purchasers	The number of users that completed their first purchase event.
first_time_purchasers_per_new_user	NUMERIC	First-time purchasers per new user	The average number of first time purchasers per new user.
gender	TEXT	Gender	User gender.
new_vs_returning	TEXT	New / returning	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: `new` or `returning`.
newusers	NUMERIC	New users	The web page titles used on your site.
signed_in_with_user_id	TEXT	Signed in with user ID	The string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity across platforms with User-ID](https://support.google.com/analytics/answer/9213390).
total_purchasers	NUMERIC	Total purchasers	The number of users that logged purchase events for the time period selected.
totalusers	NUMERIC	Total users	The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
user_conversion_rate	NUMERIC	User key event rate	The percentage of users who triggered any key event.
user_engagement_duration	NUMERIC	User engagement	The total amount of time (in seconds) your website or app was in the foreground of users` devices.
users	NUMERIC	Users	Alias for active_users.
wau_per_mau	NUMERIC	WAU / MAU	The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.

Google Analytics 4 other fields

The Google Analytics 4 connector has 23 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID	Type	Name	Description	Report
active_users	NUMERIC	Active Users	Primary user metric in GA4: The number of distinct users who visited your site or app.	Basic
age	TEXT	Age	User age brackets.
branding_interest	TEXT	Interests	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, `Shoppers`, `Lifestyles & Hobbies/Pet Lovers`, or `Travel/Travel Buffs/Beachbound Travelers`.	Demographics
campaign_name	TEXT	Campaign name	The name of the marketing campaign. Present only for conversion events.	Session Source
cityid	TEXT	City ID	The geographic ID of the city from which the user activity originated, derived from their IP address.
cost_per_conversion	NUMERIC	Cost per conversion	Cost per conversion is ad cost divided by conversions.	Advertiser Ad
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
date	DATE	Date	The date of the event, formatted as YYYYMMDD.
day_of_month	TEXT	Day of month	Day of the month
event_campaign	TEXT	Campaign (Conversion event scope)	The name of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.	Event Source
first_session_date	DATE	First session date	The date the user's first session occurred, formatted as YYYYMMDD.	User Lifetime
medium	TEXT	Medium	The medium attributed to the session.
now	TIMESTAMP	Now	Current timestamp
today	DATE	Today	Today's date
transactionid	TEXT	Transaction ID	The ID of the ecommerce transaction.
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024\|20

API Connectors