The Trade Desk Connector Reference

225 metrics375 dimensions

Fields

The The Trade Desk connector fetches TTD data on a advertiser and campaign level.

A sample URL on how to query data:

https://connectors.windsor.ai/tradedesk?=[API_KEY]&date_preset=last_7d&fields=campaign,date,campaign_budget,campaign_budget_impressions,advertiser

The The Trade Desk connector exposes 600 fields (225 metrics, 375 dimensions). Every field ID below can be passed to the Windsor.ai API in the fields parameter.

The Trade Desk Fields

The Trade Desk Ad Format fields

The Ad Format report of the The Trade Desk connector includes 6 fields.

ID	Type	Name	Description
adformat_height	TEXT	(Deprecated) Ad Format Height	The height in pixels.
adformat_id	TEXT	(Deprecated) Ad Format ID	The ID of the Ad Format.
adformat_inventory_type	TEXT	(Deprecated) Ad Format Inventory Type	An enumeration of the string type with the following values: Unknown, Display, Video, Native, Audio, NativeVideo
adformat_is_display_rtb_eligible	BOOLEAN	(Deprecated) Ad Format Is Display RTB Eligible	Whether this Ad Format is supported in general display RTB. This must be true for display creatives of this size to serve in RTB Ad Groups.
adformat_name	TEXT	(Deprecated) Ad Format Name	The name of the Ad Format.
adformat_width	TEXT	(Deprecated) Ad Format Width	The width in pixels.

The Trade Desk Ad Group fields

The Ad Group report of the The Trade Desk connector includes 146 fields.

The Trade Desk Ad Group fields (adgroup_advertiser_id to adgroup_marketplace_opt_out)

ID	Type	Name	Description
adgroup_advertiser_id	TEXT	(Deprecated) Ad Group Advertiser ID	The platform ID of the advertiser that owns the Ad Group.
adgroup_are_future_koa_features_enabled	BOOLEAN	(Deprecated) Ad Group Are Future Koa Features Enabled	Get whether future Koa features will be enabled for this Ad Group automatically.
adgroup_associated_bid_lists	TEXT	(Deprecated) Ad Group Associated Bid Lists	The BidLists that are associated with this Ad Group.
adgroup_availability	TEXT	(Deprecated) Ad Group Availability	Whether the ad group is active and available for normal operation or archived and hidden from normal view. If not specified, the default value is Available.
adgroup_budgeting_version	TEXT	(Deprecated) Ad Group Budgeting Version	The budgeting used for the campaign that owns the ad group. This property is only returned if the budgeting version is Kokai.
adgroup_campaign_id	TEXT	(Deprecated) Ad Group Campaign ID	The ID of the Campaign that owns this Ad Group.
adgroup_category_id	TEXT	(Deprecated) Ad Group Category ID	The category ID of this Ad Group.
adgroup_category_mappings	TEXT	(Deprecated) Ad Group Category Mappings	The mappings between the industry category taxonomies (IAB 1.0 and IAB 2.2).
adgroup_category_name	TEXT	(Deprecated) Ad Group Category Name	The category name of this Ad Group.
adgroup_category_taxonomy_id	TEXT	(Deprecated) Ad Group Category Taxonomy ID	The category ID of the taxonomy of this Ad Group.
adgroup_category_taxonomy_name	TEXT	(Deprecated) Ad Group Category Taxonomy Name	The category name of the taxonomy of this Ad Group.
adgroup_category_taxonomy_version	TEXT	(Deprecated) Ad Group Category Taxonomy Version	The category taxonomy version of this Ad Group.
adgroup_channel_id	TEXT	(Deprecated) Ad Group Channel ID	The Channel ID for this Ad Group.
adgroup_created_at_utc	TIMESTAMP	(Deprecated) Ad Group Created At UTC Timestamp	The date and time in UTC the ad group was created.
adgroup_current_and_future_additional_fee_cards	TEXT	(Deprecated) Ad Group Current And Future Additional Fee Cards	The additional fee card that is currently active and future fee cards for ad group.
adgroup_custom_labels	TEXT	(Deprecated) Ad Group Custom Labels	Custom Labels assigned to this Ad Group.
adgroup_description	TEXT	(Deprecated) Ad Group Description	An optional description of the creative. The maximum character length is 512.
adgroup_enabled_value_added_providers	TEXT	(Deprecated) Ad Group Enabled Value Added Providers	A list of third-party providers enabled to set rates and bill for their services rendered to the client managing this ad group.
adgroup_funnel_location	TEXT	(Deprecated) Ad Group Funnel Location	The funnel location that identifies the focus or objective of the ad group. For details, see https://partner.thetradedesk.com/v3/portal/api/doc/KokaiAdGroup
adgroup_high_fill_base_bid_cpm_amount	NUMERIC	(Deprecated) Ad Group High Fill Base Bid CPM Amount	The base bid CPM is automatically set to the floor price of the targeted contract. The value returned is the floor price in the currency of the Advertiser that owns the Ad Group. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_high_fill_base_bid_cpm_currency	TEXT	(Deprecated) Ad Group High Fill Base Bid CPM Currency Code	The base bid CPM is automatically set to the floor price of the targeted contract. The value returned is the floor price in the currency of the Advertiser that owns the Ad Group. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_high_fill_budget_ad_group_flights	TEXT	(Deprecated) Ad Group High Fill Budget Settings Ad Group Flights	The List of flights associated with this adgroup.
adgroup_high_fill_budget_amount	NUMERIC	(Deprecated) Ad Group High Fill Budget Settings Amount	The total amount the ad group may spend over its lifetime. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_high_fill_budget_auto_allocator_priority	TEXT	(Deprecated) Ad Group High Fill Budget Settings Auto Allocator Priority	The rank or priority that determines the order of which this ad group automatically receives spend from the campaign budget.
adgroup_high_fill_budget_currency	TEXT	(Deprecated) Ad Group High Fill Budget Settings Currency Code	The total amount the ad group may spend over its lifetime. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_high_fill_budget_daily_budget_amount	NUMERIC	(Deprecated) Ad Group High Fill Budget Settings Daily Budget Amount	The total amount the Ad Group should spend in a single day, if able. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_high_fill_budget_daily_budget_currency	TEXT	(Deprecated) Ad Group High Fill Budget Settings Daily Budget Currency Code	The total amount the Ad Group should spend in a single day, if able. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_high_fill_budget_daily_budget_impressions	NUMERIC	(Deprecated) Ad Group High Fill Budget Settings Daily Budget Impressions	The total number of impressions the Ad Group should serve in a single day, if able. This may only be set if the Ad Group has an impression budget. If you have an impression budget but do not wish to limit the daily impressions of the Ad Group, set this equal to the total Ad Group impression budget. NOTE: If you have pacing enabled, the Ad Group may serve more impressions than this in a given day if it needs to increase the average rate to meet overall pacing goals. In case of ad groups that have flights, this value will be determined based on the values from the AdGroupFlights, and may not be modified.
adgroup_high_fill_budget_impressions	NUMERIC	(Deprecated) Ad Group High Fill Budget Settings Impressions	The total number of impressions the Ad Group may serve over its lifetime. This may only be set if the Campaign has an impression budget. The sum of the Ad Group impression budgets within a Campaign must not exceed the Campaign's impression budget. NOTE: An impression budget may not be set for an ad group with base bid auto-optimization enabled. If an impression budget is set for such an ad group, an error will be returned with http status 400 (BadRequest). In case of ad groups that have flights, this value will be determined based on the values from the AdGroupFlights, and may not be modified.
adgroup_high_fill_budget_max_bid_cpm_amount	NUMERIC	(Deprecated) Ad Group High Fill Max Bid CPM Amount	The maximum bid CPM is automatically set to the floor price of the targeted contract. The value returned is the floor price in the currency of the Advertiser that owns the Ad Group. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_high_fill_budget_max_bid_cpm_currency	TEXT	(Deprecated) Ad Group High Fill Max Bid CPM Currency Code	The maximum bid CPM is automatically set to the floor price of the targeted contract. The value returned is the floor price in the currency of the Advertiser that owns the Ad Group. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_high_fill_budget_pacing_mode	TEXT	(Deprecated) Ad Group High Fill Budget Settings Pacing Mode	The pacing mode specifies how an ad group attempts to spend its budget over time. This parameter is required when an ad group is created and PacingEnabled is not set. When specified, PacingMode overrides the value of PacingEnabled.
adgroup_high_fill_creative_ids	TEXT	(Deprecated) Ad Group High Fill Creative IDs	The complete list of Creative IDs the Ad Group can serve. If the Ad Group has no associated Creatives, it will not serve!
adgroup_high_fill_guaranteed_private_contract_id	TEXT	(Deprecated) Ad Group High Fill Guaranteed Private Contract ID	The guaranteed-type Contract driving the High-Fill (a.k.a. Programmatic Guaranteed) Ad Group settings, which can be either a Programmatic Guaranteed Contract or a Publisher Direct Guaranteed Contract. Ad Group Base and Max Bid values are automatically set to the floor price of the Contract at the time of bidding.
adgroup_id	TEXT	(Deprecated) Ad Group ID	The ID of this Ad Group.
adgroup_include_defaults_from_campaign	BOOLEAN	(Deprecated) Ad Group Include Defaults From Campaign	The default value is false. If set to true, all default bid lists associated with the campaign are automatically applied this ad group upon its creation. If the same bid list is already applied to the ad group, it will be included only once. The applied lists can be removed, as needed.
adgroup_increments	TEXT	(Deprecated) Ad Group Increments	A list of frequency CounterIds to increment based on impressions served for this ad group.
adgroup_is_enabled	BOOLEAN	(Deprecated) Ad Group Is Enabled	Whether the Ad Group is enabled to spend. If this is not specified on create, the Ad Group will be disabled until it is explicitly enabled.
adgroup_is_high_fill_rate	BOOLEAN	(Deprecated) Ad Group Is High Fill Rate	Whether the Ad Group is a high fill rate Ad Group. A high fill rate ad group allows for a limited set of attributes to be set in RTBAttributes and it may only target a single contract that must be a programmatic guaranteed high fill rate contract.
adgroup_marketplace_opt_out	BOOLEAN	(Deprecated) Ad Group Is Marketplace Opt Out	When ad group is created in Kokai campaign and campaign Marketplace setting is on, it will be automatically opted into it. This flag allows to opt-out from this behavior. Applicable only on creation. Will not be returned when ad group information is returned.

The Trade Desk Ad Group fields (adgroup_name to adgroup_rtb_budgetsettings_budget_currencycode)

ID	Type	Name	Description
adgroup_name	TEXT	(Deprecated) Adgroup Name	The name of this Ad Group.
adgroup_new_bid_lists	TEXT	(Deprecated) Ad Group New BidLists	The BidLists that will be created and associated with this AdGroup. If one of those bidlist is not valid it will fail the adgroup creation and update and they will need to be retried after correcting the offending bid list.
adgroup_new_frequency_configs	TEXT	(Deprecated) Ad Group New Frequency Configs	Frequency configurations associated with this ad group. For concepts and details on configuring frequency settings, see https://partner.thetradedesk.com/v3/portal/api/doc/FrequencyConfigurationBasic
adgroup_predictive_clearing_enabled	BOOLEAN	(Deprecated) Ad Group Is Predictive Clearing Enabled	If set to true, enables Koa to analyze historical clearing prices to find a lower, optimal bid for each impression served in a first-price auction. For details, see https://partner.thetradedesk.com/v3/portal/api/doc/PredictiveClearing . The default value for this property is false.
adgroup_rtb_audience_targeting_audience_id	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Audience ID	The ID of the Audience to target.
adgroup_rtb_audience_targeting_audience_predictor_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Audience Predictor Enabled	Enabling Koa™ Audience Predictor automatically generates a lookalike audience targeting users known to be of high value based on the configured goal for the AdGroup.
adgroup_rtb_audience_targeting_audience_retargeting_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Audience Retargeting Enabled	Enabling this optimization will only include users determined to be high value, and will calculate bids for these users based off their scored value.
adgroup_rtb_audience_targeting_booster_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Booster Enabled	If set to true, adds more relevant, high-performing data segments that are similar to the advertiser's target audience. In other words, ads will be served only to users who benefit the campaign and are most likely to convert. IMPORTANT: To take advantage of this performance-enhancing functionality, the ad group must have CPA or ROAS goals.
adgroup_rtb_audience_targeting_cross_device_vendor_list_for_audience	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Cross Device Vendor List For Audience	Cross-device data from your selected provider will be used to extend the reach of your Audience across devices. This provider’s data will also be used for f-capping at the Ad Group and Campaign level.
adgroup_rtb_audience_targeting_demographic_settings_country_code	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Demographic Settings Country Code	The country (the code) that is being targeted for Nielsen analytics. See nielsen/reportingcountries api for a list of valid country codes.
adgroup_rtb_audience_targeting_demographic_settings_data_rate_type	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Demographic Settings Data Rate Type	Specifies the DataRateType which is detailed in the TargetDemographicDataRateType enum.
adgroup_rtb_audience_targeting_demographic_settings_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Demographic Settings Enabled	Target specific demographic data that will be used to target segments of your Audience.
adgroup_rtb_audience_targeting_demographic_settings_end_age	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Demographic Settings End Age	The end age being targeted for Nielsen analytics. The end age is required when Nielsen settings are specified for the first time. If this value is lower than the start age, the API will throw an error.
adgroup_rtb_audience_targeting_demographic_settings_gender	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Demographic Settings Gender	The gender being targeted for Nielsen analytics.
adgroup_rtb_audience_targeting_demographic_settings_start_age	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Demographic Settings Start Age	The start age being targeted for Nielsen analytics. The start age is required when Nielsen settings are specified for the first time. If this value is greater than the end age, the API will throw an error.
adgroup_rtb_audience_targeting_excluder_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Enabled	If set to true, generates a custom audience for the ad group that excludes the less relevant data segments that are different from the advertiser's target audience. In other words, this custom audience excludes users who are less likely to benefit the campaign.
adgroup_rtb_audience_targeting_excluder_fee_cpc_rate_advertiser_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPC Rate In Advertiser Currency Amount	An approximation of the CPC rate in the Advertiser's currency. The actual amount charged will depend on exchange rates, but this serves as a guideline and will be accurate within normal currency fluctuations. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_rtb_audience_targeting_excluder_fee_cpc_rate_advertiser_currency	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPC Rate In Advertiser Currency Code	An approximation of the CPC rate in the Advertiser's currency. The actual amount charged will depend on exchange rates, but this serves as a guideline and will be accurate within normal currency fluctuations. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_rtb_audience_targeting_excluder_fee_cpc_rate_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPC Rate Amount	The CPC rate in the currency the provider charges. At billing time, this will be used to determine the charge in the Advertiser's currency based on applicable exchange rates. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_rtb_audience_targeting_excluder_fee_cpc_rate_currency	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPC Rate Currency Code	The CPC rate in the currency the provider charges. At billing time, this will be used to determine the charge in the Advertiser's currency based on applicable exchange rates. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_rtb_audience_targeting_excluder_fee_cpm_rate_advertiser_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPM Rate In Advertiser Currency Amount	An approximation of the CPM rate in the Advertiser's currency. The actual amount charged will depend on exchange rates, but this serves as a guideline and will be accurate within normal currency fluctuations. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_rtb_audience_targeting_excluder_fee_cpm_rate_advertiser_currency	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPM Rate In Advertiser Currency Code	An approximation of the CPM rate in the Advertiser's currency. The actual amount charged will depend on exchange rates, but this serves as a guideline and will be accurate within normal currency fluctuations.. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_rtb_audience_targeting_excluder_fee_cpm_rate_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPM Rate Amount	The CPM rate in the currency the provider charges. At billing time, this will be used to determine the charge in the Advertiser's currency based on applicable exchange rates. The money amount, specified as a decimal, for example, 1.5 for $1.50.
adgroup_rtb_audience_targeting_excluder_fee_cpm_rate_currency	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee CPM Rate Currency Code	The CPM rate in the currency the provider charges. At billing time, this will be used to determine the charge in the Advertiser's currency based on applicable exchange rates. The currency of the money value specified in the Amount, for example, 'USD' for $1.50 US dollars.
adgroup_rtb_audience_targeting_excluder_fee_percent_of_data_cost_rate	PERCENT	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee Percent Of Data Cost Rate	The Percent of Data Cost rate of the data/feature.
adgroup_rtb_audience_targeting_excluder_fee_percent_of_media_cost_rate	PERCENT	(Deprecated) Ad Group RTB Attributes Audience Targeting Excluder Fee Percent Of Media Cost Rate	The Percent of Media Cost rate of the data/feature.
adgroup_rtb_audience_targeting_first_party_data_ids	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Settings First Party Data IDs	A list of First Party Data Ids you would like to add to the audience in addition to the scored users data element.
adgroup_rtb_audience_targeting_interest_settings_category_id	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Interest Settings Category ID	The ID of the interest category.
adgroup_rtb_audience_targeting_interest_settings_category_name	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Interest Settings Category Name	The name of the interest category.
adgroup_rtb_audience_targeting_interest_settings_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Interest Settings Enabled	Target specific interest data that is most relevant to you.
adgroup_rtb_audience_targeting_recency_exclusion_window_in_minutes	TEXT	(Deprecated) Ad Group RTB Attributes Audience Targeting Recency Exclusion Window In Minutes	The complement to Recency Adjustments, this is the amount of time to exclude users who are in the Excluded Data Groups of the Audience.
adgroup_rtb_audience_targeting_settings_customize_retargeting_audience	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Settings Customize Retargeting Audience	Whether to customize the retargeting audience
adgroup_rtb_audience_targeting_trackable_users_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Trackable Users Enabled	Enabling this optimization will restrict targeting to only trackable users (Users with a TDID)
adgroup_rtb_audience_targeting_use_mc_id_as_primary	BOOLEAN	(Deprecated) Ad Group RTB Attributes Audience Targeting Use Mc ID As Primary	Base your primary audience targeting strategy on geo interest segments.
adgroup_rtb_basebidcpm_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Base Bid CPM Amount	The base bid CPM to use before applying bid adjustments.
adgroup_rtb_basebidcpm_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Base Bid CPM Currency Code	The base bid CPM to use before applying bid adjustments. Currency Code
adgroup_rtb_budgetsettings_adgroupflights	TEXT	(Deprecated) Ad Group RTB Attributes Ad Group Flights	The List of flights associated with this adgroup. AdGroupFlights that are no longer active should not be modified.
adgroup_rtb_budgetsettings_autoallocatorpriority	TEXT	(Deprecated) Ad Group RTB Attributes Auto Allocator Priority	The rank or priority that determines the order of which this ad group automatically receives spend from the campaign budget.
adgroup_rtb_budgetsettings_budget_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Budget Amount	The total amount the ad group may spend over its lifetime.
adgroup_rtb_budgetsettings_budget_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Budget Currency Code	The total amount the ad group may spend over its lifetime. Currency Code

The Trade Desk Ad Group fields (adgroup_rtb_budgetsettings_budgetinimpressions to adgroup_rtb_nielsensettings_fee_cpmrateinadvertisercurrency_amount)

ID	Type	Name	Description
adgroup_rtb_budgetsettings_budgetinimpressions	NUMERIC	(Deprecated) Ad Group RTB Attributes Budget Impressions	The total number of impressions the Ad Group may serve over its lifetime.
adgroup_rtb_budgetsettings_dailybudget_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Daily Budget Amount	The total amount the Ad Group should spend in a single day, if able.
adgroup_rtb_budgetsettings_dailybudget_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Daily Budget Currency Code	The total amount the Ad Group should spend in a single day, if able. Currency Code
adgroup_rtb_budgetsettings_dailybudgetinimpressions	NUMERIC	(Deprecated) Ad Group RTB Attributes Daily Budget Impressions	The total number of impressions the Ad Group should serve in a single day, if able.
adgroup_rtb_budgetsettings_pacingmode	TEXT	(Deprecated) Ad Group RTB Attributes Pacing Mode	The pacing mode specifies how an ad group attempts to spend its budget over time.
adgroup_rtb_comscoresettings_demographicmemberids	TEXT	(Deprecated) Ad Group RTB Attributes ComScore Settings Demographic Member IDs	The id(s) of the demographic members within the specified population for which the Comscore key metrics will be captured.
adgroup_rtb_comscoresettings_enabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes ComScore Settings Enabled	The field that indicates whether Comscore reporting has been enabled for the ad group.
adgroup_rtb_comscoresettings_fee_cpcrate_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPC Rate Amount	The CPC rate in the currency the provider charges.
adgroup_rtb_comscoresettings_fee_cpcrate_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPC Rate Currency Code	The CPC rate in the currency the provider charges. Currency Code
adgroup_rtb_comscoresettings_fee_cpcrateinadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPC Rate Advertiser Amount	An approximation of the CPC rate in the Advertiser's currency.
adgroup_rtb_comscoresettings_fee_cpcrateinadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPC Rate Advertiser Currency Code	An approximation of the CPC rate in the Advertiser's currency. Currency Code
adgroup_rtb_comscoresettings_fee_cpmrate_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPM Rate Amount	The CPM rate in the currency the provider charges.
adgroup_rtb_comscoresettings_fee_cpmrate_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPM Rate Currency Code	The CPM rate in the currency the provider charges. Currency Code
adgroup_rtb_comscoresettings_fee_cpmrateinadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPM Rate Advertiser Amount	An approximation of the CPM rate in the Advertiser's currency.
adgroup_rtb_comscoresettings_fee_cpmrateinadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee CPM Rate Advertiser Currency Code	An approximation of the CPM rate in the Advertiser's currency. Currency Code
adgroup_rtb_comscoresettings_fee_percentofdatacostrate	PERCENT	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee Percent Of Data Cost Rate	The Percent of Data Cost rate of the data/feature.
adgroup_rtb_comscoresettings_fee_percentofmediacostrate	PERCENT	(Deprecated) Ad Group RTB Attributes ComScore Settings Fee Percent Of Media Cost Rate	The Percent of Media Cost rate of the data/feature.
adgroup_rtb_comscoresettings_mobiledemographicmemberids	TEXT	(Deprecated) Ad Group RTB Attributes ComScore Settings Mobile Demographic Member IDs	The id(s) of the demographic members within the specified population for which the Comscore key metrics will be captured.
adgroup_rtb_comscoresettings_populationid	TEXT	(Deprecated) Ad Group RTB Attributes ComScore Settings Population ID	The Population Id (country) for which the Comscore key metrics will be captured.
adgroup_rtb_contracttargeting_allowopenmarketbiddingwhentargetingcontracts	BOOLEAN	(Deprecated) Ad Group RTB Attributes Contract Targeting Allow Open Market Bidding When Targeting Contracts	When targeting contracts, this property controls whether the ad group will bid exclusively on contracts or bid on both contracts and the open market.
adgroup_rtb_contracttargeting_contractfloorpricepercentageincrease	NUMERIC	(Deprecated) Ad Group RTB Attributes Contract Targeting Contract Floor Price Percentage Increase	This setting defines a percentage that will be added on top of the contract floor price.
adgroup_rtb_contracttargeting_usecontractfloorpriceasbasebid	BOOLEAN	(Deprecated) Ad Group RTB Attributes Contract Targeting Use Contract Floor Price As Base Bid	When enabled, we will use the contract floor price instead of the Ad Group's base bid. When a contract floor price can't be found, the Ad Group's base bid will be used.
adgroup_rtb_creativeids	TEXT	(Deprecated) Ad Group RTB Attributes	The complete list of Creative IDs the Ad Group can serve. If the Ad Group has no associated Creatives, it will not serve! See the Creative API for a complete list of this Advertiser's Creatives.
adgroup_rtb_dimensionalbiddingautooptimizationsettings	TEXT	(Deprecated) Ad Group RTB Attributes Dimensional Bidding Auto Optimization Settings	Specify AutoOptimization for ad groups.
adgroup_rtb_displayviewabilitystandardintegral	TEXT	(Deprecated) Ad Group RTB Attributes Display Viewability Standard Integral	Viewability standard used for Integral display viewability targeting.
adgroup_rtb_isuseclicksasconversionsenabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Is Use Clicks As Conversions Enabled	Controls whether clicks may be counted as primary conversions when conversion data is sparse for optimizing toward conversion-based goals.
adgroup_rtb_isusesecondaryconversionsenabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Is Use Secondary Conversions Enabled	Controls whether secondary conversions may be counted as primary conversions when conversion data is sparse for optimizing toward conversion-based goals.
adgroup_rtb_koaoptimizationsettings_isbiddingupenabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Koa Optimization Settings Is Bidding Up Enabled	This property indicates whether bidding up is automatically enabled for this ad group or not.
adgroup_rtb_koaoptimizationsettings_isenabled	BOOLEAN	(Deprecated) Ad Group RTB Attributes Koa Optimization Settings Is Enabled	This property indicates whether Koa automatically applies optimizations and dynamic exclusions to the ad group.
adgroup_rtb_koaoptimizationsettings_optionaldimensions	TEXT	(Deprecated) Ad Group RTB Attributes Koa Optimization Settings Optional Dimensions	Optionally enable dimensions for Koa Optimizations. If IsEnabled is set to true, a non-null value is required for this field. If empty, no optional dimensions will be enabled.
adgroup_rtb_koaoptimizationsversion	TEXT	(Deprecated) Ad Group RTB Attributes Koa Optimizations Version	This read-only property indicates the version of Koa being used to apply automatic optimizations or manual recommendations to the ad group.
adgroup_rtb_maxbidcpm_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Max Bid CPM Amount	The maximum the Ad Group will ever bid on a single impression.
adgroup_rtb_maxbidcpm_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Max Bid CPM Currency Code	The maximum the Ad Group will ever bid on a single impression. Currency Code
adgroup_rtb_nielsensettings_fee_cpcrate_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPC Rate Amount	The CPC rate in the currency the provider charges.
adgroup_rtb_nielsensettings_fee_cpcrate_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPC Rate Currency Code	The CPC rate in the currency the provider charges. Currency Code
adgroup_rtb_nielsensettings_fee_cpcrateinadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPC Rate Advertiser Amount	An approximation of the CPC rate in the Advertiser's currency.
adgroup_rtb_nielsensettings_fee_cpcrateinadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPC Rate Advertiser Currency Code	An approximation of the CPC rate in the Advertiser's currency. Currency Code
adgroup_rtb_nielsensettings_fee_cpmrate_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPM Rate Amount	The CPM rate in the currency the provider charges.
adgroup_rtb_nielsensettings_fee_cpmrate_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPM Rate Currency Code	The CPM rate in the currency the provider charges. Currency Code
adgroup_rtb_nielsensettings_fee_cpmrateinadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPM Rate Advertiser Amount	An approximation of the CPM rate in the Advertiser's currency.

The Trade Desk Ad Group fields (adgroup_rtb_nielsensettings_fee_cpmrateinadvertisercurrency_currencycode to adgroup_rtb_videoviewabilitystandardintegral)

ID	Type	Name	Description
adgroup_rtb_nielsensettings_fee_cpmrateinadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee CPM Rate Advertiser Currency Code	An approximation of the CPM rate in the Advertiser's currency. Currency Code
adgroup_rtb_nielsensettings_fee_percentofdatacostrate	PERCENT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee Percent Of Data Cost Rate	The Percent of Data Cost rate of the data/feature.
adgroup_rtb_nielsensettings_fee_percentofmediacostrate	PERCENT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Fee Percent Of Media Cost Rate	The Percent of Media Cost rate of the data/feature.
adgroup_rtb_nielsensettings_nielsentrackingattributes_countries	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Tracking Countries	The list of countries (the codes) that are being targeted for Nielsen analytics.
adgroup_rtb_nielsensettings_nielsentrackingattributes_endage	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Tracking End Age	The end age being targeted for Nielsen analytics.
adgroup_rtb_nielsensettings_nielsentrackingattributes_enhancedreportingoption	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Tracking Enhanced Reporting Option	The selected Nielsen reporting option.
adgroup_rtb_nielsensettings_nielsentrackingattributes_gender	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Tracking Gender	The gender being targeted for Nielsen analytics.
adgroup_rtb_nielsensettings_nielsentrackingattributes_startage	TEXT	(Deprecated) Ad Group RTB Attributes Nielsen Settings Start Age	The start age being targeted for Nielsen analytics.
adgroup_rtb_qualityallianceviewabilityprofile	TEXT	(Deprecated) Ad Group RTB Attributes Quality Alliance Viewability Profile	Viewability profile used for Quality Alliance viewability targeting.
adgroup_rtb_roigoal_cpainadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ROI Goal CPA In Advertiser Currency Amount	The Cost Per Acquisition goal (in the Advertiser currency).
adgroup_rtb_roigoal_cpainadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ROI Goal CPA In Advertiser Currency Code	The Cost Per Acquisition goal (in the Advertiser currency). Currency Code
adgroup_rtb_roigoal_cpcinadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ROI Goal CPC In Advertiser Currency Amount	The Cost Per Click goal (in the Advertiser currency).
adgroup_rtb_roigoal_cpcinadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ROI Goal CPC In Advertiser Currency Code	The Cost Per Click goal (in the Advertiser currency). Currency Code
adgroup_rtb_roigoal_cpcvinadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ROI Goal CPCV In Advertiser Currency Amount	Cost Per Completed View goal (in the advertiser currency).
adgroup_rtb_roigoal_cpcvinadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ROI Goal CPCV In Advertiser Currency Code	Cost Per Completed View goal (in the advertiser currency). Currency Code
adgroup_rtb_roigoal_ctrinpercent	PERCENT	(Deprecated) Ad Group RTB Attributes ROI Goal CTR In Percent	The Click Through Rate goal (in percent), for example, 1 = 1% (1 in 100).
adgroup_rtb_roigoal_maximizeltvincrementalreach	BOOLEAN	(Deprecated) Ad Group RTB Attributes ROI Goal Maximize Ltv Incremental Reach	The goal is to reach as many users as possible beyond those who have already reached on Linear TV.
adgroup_rtb_roigoal_maximizereach	BOOLEAN	(Deprecated) Ad Group RTB Attributes ROI Goal Maximize Reach	Reach as many unique users as possible in your intended audience.
adgroup_rtb_roigoal_miaozhenotpinpercent	PERCENT	(Deprecated) Ad Group RTB Attributes ROI Goal Miaozhen OTP In Percent	The Miaozhen On Target Percentage goal (in percent), for example, 1 = 1% (1 in 100).
adgroup_rtb_roigoal_nielsenotpinpercent	PERCENT	(Deprecated) Ad Group RTB Attributes ROI Goal Nielsen OTP In Percent	The Nielsen On Target Percentage goal (in percent), for example, 1 = 1% (1 in 100).
adgroup_rtb_roigoal_returnonadspendpercent	PERCENT	(Deprecated) Ad Group RTB Attributes ROI Goal Return On Ad Spend Percent	The Return on Ad Spend goal (in percent of ad spend).
adgroup_rtb_roigoal_vcpminadvertisercurrency_amount	NUMERIC	(Deprecated) Ad Group RTB Attributes ROI Goal VCPM In Advertiser Currency Amount	The Estimated Viewable Cost Per Mille (thousand) goal (in the Advertiser currency).
adgroup_rtb_roigoal_vcpminadvertisercurrency_currencycode	TEXT	(Deprecated) Ad Group RTB Attributes ROI Goal VCPM In Advertiser Currency Currency Code	The Estimated Viewable Cost Per Mille (thousand) goal (in the Advertiser currency). Currency Code
adgroup_rtb_roigoal_vcrinpercent	PERCENT	(Deprecated) Ad Group RTB Attributes ROI Goal VCR In Percent	The Video Completion Rate goal (in percent), for example, 1 = 1% (1 in 100).
adgroup_rtb_roigoal_viewabilityinpercent	PERCENT	(Deprecated) Ad Group RTB Attributes ROI Goal Viewability In Percent	The Viewability goal (in percent), for example, 1 = 1% (1 in 100).
adgroup_rtb_videoviewabilitystandardintegral	TEXT	(Deprecated) Ad Group RTB Attributes Video Viewability Standard Integral	Viewability standard used for Integral video viewability targeting.

The Trade Desk Ad Group Performance fields

The Ad Group Performance report of the The Trade Desk connector includes 181 fields.

The Trade Desk Ad Group Performance fields (ad_format to click_conversion_currency_07)

ID	Type	Name	Description
ad_format	TEXT	Ad Format	Format of the ad.
ad_group_base_bid_cpm	NUMERIC	Ad Group Base Bid CPM (Adv Currency)	Base bid CPM of the ad group in advertiser currency.
ad_group_budget	NUMERIC	Ad Group Budget (Adv Currency)	Ad Group Budget in advertiser currency.
ad_group_daily_cap	NUMERIC	Ad Group Daily Cap (Adv Currency)	Daily cap of the ad group in advertiser currency.
ad_group_daily_target	NUMERIC	Ad Group Daily Target (Adv Currency)	Daily target of the ad group in advertiser currency.
ad_group_id	TEXT	Ad Group ID	ID of the ad group.
ad_group_impressions_budget	NUMERIC	Ad Group Budget In Impressions	Budget of the ad group in impressions.
ad_group_impressions_daily_cap	NUMERIC	Ad Group Daily Cap In Impressions	Daily cap of the ad group in impressions.
ad_group_impressions_daily_target	NUMERIC	Ad Group Daily Target In Impressions	Daily target of the ad group in impressions.
ad_group_name	TEXT	Ad Group Name	Name of the ad group.
ad_server_creative_placement_id	TEXT	Ad Server Creative Placement ID	ID of the ad server creative placement.
ad_server_name	TEXT	Ad Server Name	Name of the ad server.
advertiser	TEXT	Advertiser Name	Name of the advertiser.
advertiser_cost_adv_currency	NUMERIC	Advertiser Cost (Adv Currency)	Advertiser cost in advertiser currency.
advertiser_cost_partner_currency	NUMERIC	Advertiser Cost (Partner Currency)	Advertiser cost in partner currency.
advertiser_cost_usd	NUMERIC	Advertiser Cost (USD)	Advertiser cost in USD.
advertiser_currency_code	TEXT	Advertiser Currency Code	Advertiser currency code.
advertiser_id	TEXT	Advertiser ID	ID of the advertiser.
bids	NUMERIC	Bids	Bids.
campaign	TEXT	Campaign Name	Name of the campaign.
campaign_id	TEXT	Campaign ID	ID of the campaign.
click_conversion_01	NUMERIC	Click Conversion 01	Click conversion.
click_conversion_02	NUMERIC	Click Conversion 02	Click conversion.
click_conversion_03	NUMERIC	Click Conversion 03	Click conversion.
click_conversion_04	NUMERIC	Click Conversion 04	Click conversion.
click_conversion_05	NUMERIC	Click Conversion 05	Click conversion.
click_conversion_06	NUMERIC	Click Conversion 06	Click conversion.
click_conversion_07	NUMERIC	Click Conversion 07	Click conversion.
click_conversion_08	NUMERIC	Click Conversion 08	Click conversion.
click_conversion_09	NUMERIC	Click Conversion 09	Click conversion.
click_conversion_10	NUMERIC	Click Conversion 10	Click conversion.
click_conversion_11	NUMERIC	Click Conversion 11	Click conversion.
click_conversion_12	NUMERIC	Click Conversion 12	Click conversion.
click_conversion_currency_01	NUMERIC	Click Conversion Currency 01	Click conversion currency.
click_conversion_currency_02	NUMERIC	Click Conversion Currency 02	Click conversion currency.
click_conversion_currency_03	NUMERIC	Click Conversion Currency 03	Click conversion currency.
click_conversion_currency_04	NUMERIC	Click Conversion Currency 04	Click conversion currency.
click_conversion_currency_05	NUMERIC	Click Conversion Currency 05	Click conversion currency.
click_conversion_currency_06	NUMERIC	Click Conversion Currency 06	Click conversion currency.
click_conversion_currency_07	NUMERIC	Click Conversion Currency 07	Click conversion currency.

The Trade Desk Ad Group Performance fields (click_conversion_currency_08 to conversion_touch_revenue_10)

ID	Type	Name	Description
click_conversion_currency_08	NUMERIC	Click Conversion Currency 08	Click conversion currency.
click_conversion_currency_09	NUMERIC	Click Conversion Currency 09	Click conversion currency.
click_conversion_currency_10	NUMERIC	Click Conversion Currency 10	Click conversion currency.
click_conversion_currency_11	NUMERIC	Click Conversion Currency 11	Click conversion currency.
click_conversion_currency_12	NUMERIC	Click Conversion Currency 12	Click conversion currency.
click_conversion_revenue_01	NUMERIC	Click Conversion Revenue 01	Click conversion revenue.
click_conversion_revenue_02	NUMERIC	Click Conversion Revenue 02	Click conversion revenue.
click_conversion_revenue_03	NUMERIC	Click Conversion Revenue 03	Click conversion revenue.
click_conversion_revenue_04	NUMERIC	Click Conversion Revenue 04	Click conversion revenue.
click_conversion_revenue_05	NUMERIC	Click Conversion Revenue 05	Click conversion revenue.
click_conversion_revenue_06	NUMERIC	Click Conversion Revenue 06	Click conversion revenue.
click_conversion_revenue_07	NUMERIC	Click Conversion Revenue 07	Click conversion revenue.
click_conversion_revenue_08	NUMERIC	Click Conversion Revenue 08	Click conversion revenue.
click_conversion_revenue_09	NUMERIC	Click Conversion Revenue 09	Click conversion revenue.
click_conversion_revenue_10	NUMERIC	Click Conversion Revenue 10	Click conversion revenue.
click_conversion_revenue_11	NUMERIC	Click Conversion Revenue 11	Click conversion revenue.
click_conversion_revenue_12	NUMERIC	Click Conversion Revenue 12	Click conversion revenue.
clicks	NUMERIC	Clicks	Clicks.
conversion_touch_01	NUMERIC	Conversion Touch 01	Conversion touch.
conversion_touch_02	NUMERIC	Conversion Touch 02	Conversion touch.
conversion_touch_03	NUMERIC	Conversion Touch 03	Conversion touch.
conversion_touch_04	NUMERIC	Conversion Touch 04	Conversion touch.
conversion_touch_05	NUMERIC	Conversion Touch 05	Conversion touch.
conversion_touch_06	NUMERIC	Conversion Touch 06	Conversion touch.
conversion_touch_07	NUMERIC	Conversion Touch 07	Conversion touch.
conversion_touch_08	NUMERIC	Conversion Touch 08	Conversion touch.
conversion_touch_09	NUMERIC	Conversion Touch 09	Conversion touch.
conversion_touch_10	NUMERIC	Conversion Touch 10	Conversion touch.
conversion_touch_11	NUMERIC	Conversion Touch 11	Conversion touch.
conversion_touch_12	NUMERIC	Conversion Touch 12	Conversion touch.
conversion_touch_revenue_01	NUMERIC	Conversion Touch Revenue 01	Conversion touch revenue.
conversion_touch_revenue_02	NUMERIC	Conversion Touch Revenue 02	Conversion touch revenue.
conversion_touch_revenue_03	NUMERIC	Conversion Touch Revenue 03	Conversion touch revenue.
conversion_touch_revenue_04	NUMERIC	Conversion Touch Revenue 04	Conversion touch revenue.
conversion_touch_revenue_05	NUMERIC	Conversion Touch Revenue 05	Conversion touch revenue.
conversion_touch_revenue_06	NUMERIC	Conversion Touch Revenue 06	Conversion touch revenue.
conversion_touch_revenue_07	NUMERIC	Conversion Touch Revenue 07	Conversion touch revenue.
conversion_touch_revenue_08	NUMERIC	Conversion Touch Revenue 08	Conversion touch revenue.
conversion_touch_revenue_09	NUMERIC	Conversion Touch Revenue 09	Conversion touch revenue.
conversion_touch_revenue_10	NUMERIC	Conversion Touch Revenue 10	Conversion touch revenue.

The Trade Desk Ad Group Performance fields (conversion_touch_revenue_11 to time_weighted_decay_conversion_05)

ID	Type	Name	Description
conversion_touch_revenue_11	NUMERIC	Conversion Touch Revenue 11	Conversion touch revenue.
conversion_touch_revenue_12	NUMERIC	Conversion Touch Revenue 12	Conversion touch revenue.
creative	TEXT	Creative	Creative.
creative_id	TEXT	Creative ID	ID of the creative.
date	DATE	Date	The Date
deal_id	TEXT	Deal ID	ID of the deal.
frequency	NUMERIC	Frequency	Frequency.
impressions	NUMERIC	Impressions	Impressions.
partner_cost_adv_currency	NUMERIC	Partner Cost (Adv Currency)	Partner cost in advertiser currency.
partner_cost_partner_currency	NUMERIC	Partner Cost (Partner Currency)	Partner cost in partner currency.
partner_cost_usd	NUMERIC	Partner Cost (USD)	Partner cost in USD.
partner_currency_code	TEXT	Partner Currency Code	Partner currency code.
partner_id	TEXT	Partner ID	ID of the partner.
partner_name	TEXT	Partner Name	Name of the partner.
player_25_complete	NUMERIC	Player 25% Complete	Player 25% complete views.
player_50_complete	NUMERIC	Player 50% Complete	Player 50% complete views.
player_75_complete	NUMERIC	Player 75% Complete	Player 75% complete views.
player_close	NUMERIC	Player Close	Player close.
player_collapse	NUMERIC	Player Collapse	Player collapse.
player_completed_views	NUMERIC	Player Completed Views	Player completed views.
player_engaged_views	NUMERIC	Player Engaged Views	Player engaged views.
player_errors	NUMERIC	Player Errors	Player errors.
player_expansion	NUMERIC	Player Expansion	Player expansion.
player_full_screen	NUMERIC	Player Full Screen	Player full screen.
player_invitation_accept	NUMERIC	Player Invitation Accept	Player invitation accept.
player_mute	NUMERIC	Player Mute	Player mute.
player_pause	NUMERIC	Player Pause	Player pause.
player_resume	NUMERIC	Player Resume	Player resume.
player_rewind	NUMERIC	Player Rewind	Player rewind.
player_skip	NUMERIC	Player Skip	Player skip.
player_starts	NUMERIC	Player Starts	Player starts.
player_unmute	NUMERIC	Player Unmute	Player unmute.
player_views	NUMERIC	Player Views	Player views.
sampled_tracked_impressions	NUMERIC	Sampled Tracked Impressions	Sampled tracked impressions.
sampled_viewed_impressions	NUMERIC	Sampled Viewed Impressions	Sampled viewed impressions.
time_weighted_decay_conversion_01	NUMERIC	Time Weighted Decay Conversion 01	Time weighted decay conversion.
time_weighted_decay_conversion_02	NUMERIC	Time Weighted Decay Conversion 02	Time weighted decay conversion.
time_weighted_decay_conversion_03	NUMERIC	Time Weighted Decay Conversion 03	Time weighted decay conversion.
time_weighted_decay_conversion_04	NUMERIC	Time Weighted Decay Conversion 04	Time weighted decay conversion.
time_weighted_decay_conversion_05	NUMERIC	Time Weighted Decay Conversion 05	Time weighted decay conversion.

The Trade Desk Ad Group Performance fields (time_weighted_decay_conversion_06 to view_through_conversion_currency_03)

ID	Type	Name	Description
time_weighted_decay_conversion_06	NUMERIC	Time Weighted Decay Conversion 06	Time weighted decay conversion.
time_weighted_decay_conversion_07	NUMERIC	Time Weighted Decay Conversion 07	Time weighted decay conversion.
time_weighted_decay_conversion_08	NUMERIC	Time Weighted Decay Conversion 08	Time weighted decay conversion.
time_weighted_decay_conversion_09	NUMERIC	Time Weighted Decay Conversion 09	Time weighted decay conversion.
time_weighted_decay_conversion_10	NUMERIC	Time Weighted Decay Conversion 10	Time weighted decay conversion.
time_weighted_decay_conversion_11	NUMERIC	Time Weighted Decay Conversion 11	Time weighted decay conversion.
time_weighted_decay_conversion_12	NUMERIC	Time Weighted Decay Conversion 12	Time weighted decay conversion.
time_weighted_decay_conversion_revenue_01	NUMERIC	Time Weighted Decay Conversion Revenue 01	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_02	NUMERIC	Time Weighted Decay Conversion Revenue 02	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_03	NUMERIC	Time Weighted Decay Conversion Revenue 03	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_04	NUMERIC	Time Weighted Decay Conversion Revenue 04	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_05	NUMERIC	Time Weighted Decay Conversion Revenue 05	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_06	NUMERIC	Time Weighted Decay Conversion Revenue 06	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_07	NUMERIC	Time Weighted Decay Conversion Revenue 07	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_08	NUMERIC	Time Weighted Decay Conversion Revenue 08	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_09	NUMERIC	Time Weighted Decay Conversion Revenue 09	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_10	NUMERIC	Time Weighted Decay Conversion Revenue 10	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_11	NUMERIC	Time Weighted Decay Conversion Revenue 11	Time weighted decay conversion revenue.
time_weighted_decay_conversion_revenue_12	NUMERIC	Time Weighted Decay Conversion Revenue 12	Time weighted decay conversion revenue.
total_bid_amount_adv_currency	NUMERIC	Total Bid Amount (Adv Currency)	Total bid amount in advertiser currency.
total_bid_amount_partner_currency	NUMERIC	Total Bid Amount (Partner Currency)	Total bid amount in partner currency.
total_bid_amount_usd	NUMERIC	Total Bid Amount (USD)	Total bid amount in USD.
ttd_cost_adv_currency	NUMERIC	TTD Cost (Adv Currency)	TTD cost in advertiser currency.
ttd_cost_partner_currency	NUMERIC	TTD Cost (Partner Currency)	TTD cost in partner currency.
ttd_cost_usd	NUMERIC	TTD Cost (USD)	TTD cost in USD.
view_through_conversion_01	NUMERIC	View Through Conversion 01	View through conversion.
view_through_conversion_02	NUMERIC	View Through Conversion 02	View through conversion.
view_through_conversion_03	NUMERIC	View Through Conversion 03	View through conversion.
view_through_conversion_04	NUMERIC	View Through Conversion 04	View through conversion.
view_through_conversion_05	NUMERIC	View Through Conversion 05	View through conversion.
view_through_conversion_06	NUMERIC	View Through Conversion 06	View through conversion.
view_through_conversion_07	NUMERIC	View Through Conversion 07	View through conversion.
view_through_conversion_08	NUMERIC	View Through Conversion 08	View through conversion.
view_through_conversion_09	NUMERIC	View Through Conversion 09	View through conversion.
view_through_conversion_10	NUMERIC	View Through Conversion 10	View through conversion.
view_through_conversion_11	NUMERIC	View Through Conversion 11	View through conversion.
view_through_conversion_12	NUMERIC	View Through Conversion 12	View through conversion.
view_through_conversion_currency_01	NUMERIC	View Through Conversion Currency 01	View through conversion currency.
view_through_conversion_currency_02	NUMERIC	View Through Conversion Currency 02	View through conversion currency.
view_through_conversion_currency_03	NUMERIC	View Through Conversion Currency 03	View through conversion currency.

The Trade Desk Ad Group Performance fields (view_through_conversion_currency_04 to view_through_conversion_revenue_12)

ID	Type	Name	Description
view_through_conversion_currency_04	NUMERIC	View Through Conversion Currency 04	View through conversion currency.
view_through_conversion_currency_05	NUMERIC	View Through Conversion Currency 05	View through conversion currency.
view_through_conversion_currency_06	NUMERIC	View Through Conversion Currency 06	View through conversion currency.
view_through_conversion_currency_07	NUMERIC	View Through Conversion Currency 07	View through conversion currency.
view_through_conversion_currency_08	NUMERIC	View Through Conversion Currency 08	View through conversion currency.
view_through_conversion_currency_09	NUMERIC	View Through Conversion Currency 09	View through conversion currency.
view_through_conversion_currency_10	NUMERIC	View Through Conversion Currency 10	View through conversion currency.
view_through_conversion_currency_11	NUMERIC	View Through Conversion Currency 11	View through conversion currency.
view_through_conversion_currency_12	NUMERIC	View Through Conversion Currency 12	View through conversion currency.
view_through_conversion_revenue_01	NUMERIC	View Through Conversion Revenue 01	View through conversion revenue.
view_through_conversion_revenue_02	NUMERIC	View Through Conversion Revenue 02	View through conversion revenue.
view_through_conversion_revenue_03	NUMERIC	View Through Conversion Revenue 03	View through conversion revenue.
view_through_conversion_revenue_04	NUMERIC	View Through Conversion Revenue 04	View through conversion revenue.
view_through_conversion_revenue_05	NUMERIC	View Through Conversion Revenue 05	View through conversion revenue.
view_through_conversion_revenue_06	NUMERIC	View Through Conversion Revenue 06	View through conversion revenue.
view_through_conversion_revenue_07	NUMERIC	View Through Conversion Revenue 07	View through conversion revenue.
view_through_conversion_revenue_08	NUMERIC	View Through Conversion Revenue 08	View through conversion revenue.
view_through_conversion_revenue_09	NUMERIC	View Through Conversion Revenue 09	View through conversion revenue.
view_through_conversion_revenue_10	NUMERIC	View Through Conversion Revenue 10	View through conversion revenue.
view_through_conversion_revenue_11	NUMERIC	View Through Conversion Revenue 11	View through conversion revenue.
view_through_conversion_revenue_12	NUMERIC	View Through Conversion Revenue 12	View through conversion revenue.

The Trade Desk Advertiser fields

The Advertiser report of the The Trade Desk connector includes 29 fields.

ID	Type	Name	Description
advertiser_advertiser_audience_settings_audience_booster_enabled	BOOLEAN	(Deprecated) Advertiser Audience Settings Audience Booster Enabled	Add segments resembling your target customer when they will benefit your campaign. When turned on for an ad group, it will add highly relevant segments to your audience when there is confidence they will improve your targeting and boost performance.
advertiser_advertiser_audience_settings_audience_excluder_enabled	BOOLEAN	(Deprecated) Advertiser Audience Settings Audience Excluder Enabled	Exclude users unlikely to benefit your campaign. When turned on for an ad group, it will remove the least relevant users from your audience without harming your pacing.
advertiser_advertiser_name_dsa	TEXT	(Deprecated) Advertiser Name DSA	The name of the advertiser to be displayed for campaigns targeting individuals established or located in the European Union (EU). 1. This property is required by the Digital Services Act (DSA) only for the EU. Otherwise, the property is optional and its value is set to null by default. 2. If required and not specified, the AdvertiserName value is used by default. IMPORTANT: It is your responsibility, as required under Tradedesk Master Services Agreement, to ensure any information you provide to Tradedesk is truthful and correct. If you fail to confirm the values, you agree to Tradedesk using the default values. For details or assistance, contact your Tradedesk Account Manager or Technical Account Manager.
advertiser_attribution_click_lookback_window_in_seconds	TEXT	(Deprecated) Advertiser Attribution Click Lookback Window In Seconds	Advertiser Attribution Click Lookback Window In Seconds
advertiser_attribution_impression_lookback_window_in_seconds	TEXT	(Deprecated) Advertiser Attribution Impression Lookback Window In Seconds	Advertiser Attribution Impression Lookback Window In Seconds
advertiser_availability	TEXT	(Deprecated) Availability of advertiser	Availability state of the Advertiser.
advertiser_category_id	TEXT	(Deprecated) Advertiser Category ID	The ID of the industry category for this advertiser.
advertiser_category_mappings	TEXT	(Deprecated) Advertiser Category Mappings	The mappings between the industry category taxonomies (IAB 1.0 and IAB 2.2).
advertiser_category_name	TEXT	(Deprecated) Advertiser Category Name	The name of the industry category for this advertiser.
advertiser_category_taxonomy_id	TEXT	(Deprecated) Advertiser Category Taxonomy ID	The ID of the taxonomy for this advertiser.
advertiser_category_taxonomy_name	TEXT	(Deprecated) Advertiser Category Taxonomy Name	The name of the taxonomy for this advertiser.
advertiser_category_taxonomy_version	TEXT	(Deprecated) Advertiser Category Taxonomy Version	The version of the taxonomy for this advertiser.
advertiser_click_dedup_window_in_seconds	TEXT	(Deprecated) Advertiser Click Dedup Window In Seconds	Advertiser Click Dedup Window In Seconds
advertiser_conversion_dedup_window_in_seconds	TEXT	(Deprecated) Advertiser Conversion Dedup Window In Seconds	Advertiser Conversion Dedup Window In Seconds
advertiser_default_right_media_offer_type_id	TEXT	(Deprecated) Advertiser Default Right Media Offer Type Id	Advertiser Default Right Media Offer Type Id
advertiser_description	TEXT	(Deprecated) Description of advertiser	An optional description of the advertiser.
advertiser_domain	TEXT	(Deprecated) Domain of advertiser	The domain address for the Advertiser.
advertiser_ignore_referral_url_in_conversion	TEXT	(Deprecated) Advertiser Ignore Referral Url In Conversion	Advertiser Ignore Referral Url In Conversion
advertiser_industry_category_id	TEXT	(Deprecated) (Deprecated) Advertiser Industry Category Id	(Deprecated). Please use 'Advertiser Category ID' instead.
advertiser_industry_category_mapping_category_id	TEXT	(Deprecated) Advertiser Industry Category Mapping Category Id	(Deprecated) Use 'Advertiser Category Mappings' instead.
advertiser_industry_category_mapping_category_taxonomy_id	TEXT	(Deprecated) Advertiser Industry Category Mapping Category Taxonomy Id	(Deprecated) Use 'Advertiser Category Mappings' instead.
advertiser_industry_category_mapping_external_id	TEXT	(Deprecated) Advertiser Industry Category Mapping External Id	(Deprecated) Use 'Advertiser Category Mappings' instead.
advertiser_industry_category_taxonomy_id	TEXT	(Deprecated) Advertiser Industry Category Taxonomy Id	(Deprecated) Use 'Advertiser Category Taxonomy ID' instead.
advertiser_is_ballot_measure	TEXT	(Deprecated) Advertiser Is Ballot Measure	Advertiser Is Ballot Measure
advertiser_is_candidate_election	TEXT	(Deprecated) Advertiser Is Candidate Election	Advertiser Is Candidate Election
advertiser_keywords	TEXT	(Deprecated) Keywords of advertiser	Keywords that classify the Advertiser.
advertiser_logo	TEXT	(Deprecated) Logo of advertiser	The URL for the Advertiser's logo or brand image.
advertiser_payer_name_dsa	TEXT	(Deprecated) Payer Name DSA	The name of the entity paying for this advertiser's campaigns. The Digital Services Act (DSA) requires online platforms to declare the natural or legal person paying for the ad, if different from the advertiser. 1. This property is required by the Digital Services Act (DSA) only for the EU. Otherwise, the property is optional and its value is set to null by default. 2. If required and not specified, the CustomerName value is used by default. IMPORTANT: It is your responsibility, as required under Tradedesk Master Services Agreement, to ensure any information you provide to Tradedesk is truthful and correct. If you fail to confirm the values, you agree to Tradedesk using the default values. For details or assistance, contact your Tradedesk Account Manager or Technical Account Manager.
advertiser_vetting_status	TEXT	(Deprecated) Vetting status of advertiser	Vetting status of the advertiser.

The Trade Desk Campaign fields

The Campaign report of the The Trade Desk connector includes 44 fields.

The Trade Desk Campaign fields (campaign_advertiser_id to campaign_start_date)

ID	Type	Name	Description
campaign_advertiser_id	NUMERIC	(Deprecated) Campaign Advertiser ID	The platform ID of the advertiser that owns this Campaign.
campaign_auto_allocator_enabled	TEXT	(Deprecated) Campaign Auto Allocator Enabled	Campaign Auto Allocator Enabled
campaign_auto_prioritization_enabled	TEXT	(Deprecated) Campaign Auto Prioritization Enabled	Campaign Auto Prioritization Enabled
campaign_availability	TEXT	(Deprecated) Campaign Availability	Campaign Availability
campaign_budget	NUMERIC	(Deprecated) Budget of campaign	The maximum amount the Campaign may spend.
campaign_budget_currency_code	TEXT	(Deprecated) Campaign Budget Currency Code	Campaign Budget Currency Code
campaign_budget_impressions	NUMERIC	(Deprecated) Budget for impressions of campaign	The maximum amount of impressions the Campaign should buy.
campaign_campaign_type	TEXT	(Deprecated) Campaign Campaign Type	Campaign Campaign Type
campaign_created_at_utc	TIMESTAMP	(Deprecated) Campaign Created At UTC	Campaign Created At UTC
campaign_creation_time	TIMESTAMP	(Deprecated) Creation time of campaign	The time in UTC the Campaign was created.
campaign_ctv_targeting_and_attribution	TEXT	(Deprecated) Campaign Ctv Targeting And Attribution	Campaign Ctv Targeting And Attribution
campaign_custom_cp_aclick_weight	TEXT	(Deprecated) Campaign Custom Cp Aclick Weight	Campaign Custom Cp Aclick Weight
campaign_custom_cp_atype	TEXT	(Deprecated) Campaign Custom Cp Atype	Campaign Custom Cp Atype
campaign_custom_cp_aviewthrough_weight	TEXT	(Deprecated) Campaign Custom Cp Aviewthrough Weight	Campaign Custom Cp Aviewthrough Weight
campaign_custom_cpa_click_weight	NUMERIC	(Deprecated) Custom CPA click weight	Weight to assign to click through pixels when calculating Custom CPA.
campaign_custom_ro_as_type	TEXT	(Deprecated) Campaign Custom Ro As Type	Campaign Custom Ro As Type
campaign_custom_viewthroug_weight	NUMERIC	(Deprecated) Custom CPA viewthroug weight	Weight to assign to view pixels when calculating Custom CPA.
campaign_daily_budget	NUMERIC	(Deprecated) Daily budget udget of campaign	The maximum amount that the campaign should spend per day, if possible.
campaign_daily_budget_impressions	NUMERIC	(Deprecated) Budget for impressions of compaig daily	The total number of impressions the Campaign should buy in a single day, if able.
campaign_description	TEXT	(Deprecated) Campaign description	An optional description of the Campaign.
campaign_end_date	DATE	(Deprecated) End date of campaign	The date and time (in UTC) that the Campaign should stop spending if it has not yet exhausted its budget.
campaign_frequency_settings_frequency_cap	TEXT	(Deprecated) Campaign Frequency Settings Frequency Cap	Campaign Frequency Settings Frequency Cap
campaign_frequency_settings_frequency_period_in_minutes	NUMERIC	(Deprecated) Campaign Frequency Settings Frequency Period In Minutes	Campaign Frequency Settings Frequency Period In Minutes
campaign_frequency_settings_lifetime_frequency_cap	TEXT	(Deprecated) Campaign Frequency Settings Lifetime Frequency Cap	Campaign Frequency Settings Lifetime Frequency Cap
campaign_is_ballot_measure	TEXT	(Deprecated) Campaign Is Ballot Measure	Campaign Is Ballot Measure
campaign_last_updated_at_utc	TIMESTAMP	(Deprecated) Campaign Last Updated At UTC	Campaign Last Updated At UTC
campaign_minimum_ad_group_spend_in_advertiser_currency	NUMERIC	(Deprecated) Campaign Minimum Ad Group Spend In Advertiser Currency	Campaign Minimum Ad Group Spend In Advertiser Currency
campaign_objective	TEXT	(Deprecated) Objectiv of campaign.	The campaign objective.
campaign_pacing_mode	TEXT	(Deprecated) Campaign Pacing Mode	Campaign Pacing Mode
campaign_partner_cost_percentage_fee	NUMERIC	(Deprecated) Campaign Partner Cost Percentage Fee	Campaign Partner Cost Percentage Fee
campaign_partner_cp_cfee_amount	NUMERIC	(Deprecated) Campaign Partner Cp Cfee Amount	Campaign Partner Cp Cfee Amount
campaign_partner_cp_cfee_currency_code	TEXT	(Deprecated) Campaign Partner Cp Cfee Currency Code	Campaign Partner Cp Cfee Currency Code
campaign_partner_cp_mfee_amount	NUMERIC	(Deprecated) Campaign Partner Cp Mfee Amount	Campaign Partner Cp Mfee Amount
campaign_partner_cp_mfee_currency_code	TEXT	(Deprecated) Campaign Partner Cp Mfee Currency Code	Campaign Partner Cp Mfee Currency Code
campaign_primary_channel	TEXT	(Deprecated) Primary channel of campaign.	The campaign primary channel.
campaign_primary_goal_cp_cin_advertiser_currency_amount	NUMERIC	(Deprecated) Campaign Primary Goal Cp Cin Advertiser Currency Amount	Campaign Primary Goal Cp Cin Advertiser Currency Amount
campaign_primary_goal_cp_cin_advertiser_currency_currency_code	TEXT	(Deprecated) Campaign Primary Goal Cp Cin Advertiser Currency Currency Code	Campaign Primary Goal Cp Cin Advertiser Currency Currency Code
campaign_purchase_order_number	TEXT	(Deprecated) Purchase order number of campaign.	A property that you can use for internal reference. For example, a Purchase Order Number.
campaign_secondary_goal_ct_rin_percent	PERCENT	(Deprecated) Campaign Secondary Goal Ct Rin Percent	Campaign Secondary Goal Ct Rin Percent
campaign_start_date	DATE	(Deprecated) Start date of campaign	The date and time (in UTC) that the Campaign should start spending.

The Trade Desk Campaign fields (campaign_time_zone to media_type)

ID	Type	Name	Description
campaign_time_zone	TEXT	(Deprecated) Campaign Time Zone	Campaign Time Zone
campaign_type	TEXT	(Deprecated) Type of campaign.	The type of the Campaign, options are currently either Standard (default) or ProgrammaticGuaranteed.
campaign_update_time	TIMESTAMP	(Deprecated) Last update time of campagin.	The time in UTC the Campaign was last updated.
media_type	TEXT	(Deprecated) Primary channel of campaign. (alias for campaign_primary_channel)	The campaign primary channel.

The Trade Desk Campaign Metrics fields

The Campaign Metrics report of the The Trade Desk connector includes 10 fields.

ID	Type	Name	Description
campaign_campaign_flight_id	TEXT	(Deprecated) Campaign Campaign Flight Id	Campaign Campaign Flight Id
campaign_goal_info_cp_min_advertiser_currency_amount	NUMERIC	(Deprecated) Campaign Goal Info Cp Min Advertiser Currency Amount	Campaign Goal Info Cp Min Advertiser Currency Amount
campaign_goal_info_cp_min_advertiser_currency_currency_code	TEXT	(Deprecated) Campaign Goal Info Cp Min Advertiser Currency Currency Code	Campaign Goal Info Cp Min Advertiser Currency Currency Code
campaign_goal_info_impressions	NUMERIC	(Deprecated) Campaign Goal Info Impressions	Campaign Goal Info Impressions
campaign_goal_info_last_calculated_at	TIMESTAMP	(Deprecated) Campaign Goal Info Last Calculated At	Campaign Goal Info Last Calculated At
campaign_pacing_advertiser_currency	TEXT	(Deprecated) Campaign Pacing Advertiser Currency	Campaign Pacing Advertiser Currency
campaign_pacing_current_spend_in_advertiser_currency	NUMERIC	(Deprecated) Campaign Pacing Current Spend In Advertiser Currency	Campaign Pacing Current Spend In Advertiser Currency
campaign_pacing_flight_budget_in_advertiser_currency	NUMERIC	(Deprecated) Campaign Pacing Flight Budget In Advertiser Currency	Campaign Pacing Flight Budget In Advertiser Currency
campaign_pacing_last_calculated_at	TIMESTAMP	(Deprecated) Campaign Pacing Last Calculated At	Campaign Pacing Last Calculated At
campaign_pacing_projected_spend_in_advertiser_currency	NUMERIC	(Deprecated) Campaign Pacing Projected Spend In Advertiser Currency	Campaign Pacing Projected Spend In Advertiser Currency

The Trade Desk Creative fields

The Creative report of the The Trade Desk connector includes 161 fields.

The Trade Desk Creative fields (creative_advertiser_id to creative_hostednativeattributes_videoasset_duration)

ID	Type	Name	Description
creative_advertiser_id	TEXT	(Deprecated) Creative Advertiser ID	The platform ID of the advertiser that owns this creative.
creative_availability	TEXT	(Deprecated) Creative Availability	Indicates whether the Creative is Available for use or Archived and hidden from views.
creative_createdatutc	TIMESTAMP	(Deprecated) Creative Created At UTC Timestamp	The time in UTC the Creative was created.
creative_creativeauditstatuses	TEXT	(Deprecated) Creative Audit Statuses	A List of Creative Audit Statuses for the Creative.
creative_creativeid	TEXT	(Deprecated) Creative id	The ID of the creative. Ignored on create, when an ID will be assigned and returned by The Trade Desk.
creative_creativename	TEXT	(Deprecated) Creative Name	The name of the creative.
creative_creativetype	TEXT	(Deprecated) Creative Type (Tradedesk)	The type of the creative.
creative_description	TEXT	(Deprecated) Creative Description (Tradedesk)	An optional description of the creative. The maximum character length is 512.
creative_flashattributes_adservercreativeid	TEXT	(Deprecated) Creative Flash Attributes Ad Server Creative ID	If the ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_flashattributes_adservername	TEXT	(Deprecated) Creative Flash Attributes Ad Server Name	If the ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_flashattributes_adtechnologyids	TEXT	(Deprecated) Creative Flash Attributes Ad Technology IDs	This is a declaration of vendor technologies used for click or impression tracking within this creative. These values will be populated by Google when creatives are approved for serving on their exchange.
creative_flashattributes_clickthroughurl	TEXT	(Deprecated) Creative Flash Attributes Clickthrough Url	The URL to invoke when the user clicks the ad. This may include additional click tracking. Typically, the user is redirected to the landing page after this URL is invoked.
creative_flashattributes_flashclicktrackingparametername	TEXT	(Deprecated) Creative Flash Attributes Flash Click Tracking Parameter Name	The click tracking parameter used in the flash file.
creative_flashattributes_flashcontent	TEXT	(Deprecated) Creative Flash Attributes Flash Content	The contents of the Flash file (.swf) as a base-64 encoded string.
creative_flashattributes_flashurl	TEXT	(Deprecated) Creative Flash Attributes Flash Url	The URL where The Trade Desk has stored the Flash file for ad serving.
creative_flashattributes_height	TEXT	(Deprecated) Creative Flash Attributes Height	The height of the creative in pixels.
creative_flashattributes_issecurable	BOOLEAN	(Deprecated) Creative Flash Attributes Is Securable	If set to true (default value on create), indicates that all the resources that are needed to render and track this creative support access over HTTPS (secure) versions of their URIs. If set to false, no attempts will be made to serve this creative in secure contexts.
creative_flashattributes_landingpageurl	TEXT	(Deprecated) Creative Flash Attributes Landing Page Url	The landing page URL is the URL of the page where the user is taken after clicking the ad.
creative_flashattributes_rightmediaoffertypeid	TEXT	(Deprecated) Creative Flash Attributes Right Media Offer Type ID	Set the Right Media Offer Type (Right Media's creative category) of this creative.
creative_flashattributes_thirdpartyimpressiontrackingurl	TEXT	(Deprecated) Creative Flash Attributes Third Party Impression Tracking Url 1	A pixel URL used to track impressions with third party ad servers. The maximum character length is 500.
creative_flashattributes_thirdpartyimpressiontrackingurl2	TEXT	(Deprecated) Creative Flash Attributes Third Party Impression Tracking Url 2	A second pixel URL used to track impressions with third party ad servers. The maximum character length is 500.
creative_flashattributes_thirdpartyimpressiontrackingurl3	TEXT	(Deprecated) Creative Flash Attributes Third Party Impression Tracking Url 3	A third pixel URL used to track impressions with third party ad servers. The maximum character length is 500.
creative_flashattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Flash Attributes Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_flashattributes_width	TEXT	(Deprecated) Creative Flash Attributes Width	The width of the creative in pixels.
creative_flightenddateutc	DATE	(Deprecated) Creative Flight End Date UTC Timestamp	The Flight End Date and Time in UTC (without the time zone) for the creative.
creative_flightstartdateutc	DATE	(Deprecated) Creative Flight Start Date UTC Timestamp	The Flight Start Date and Time in UTC (without the time zone) for the creative.
creative_hostednativeattributes_adservercreativeid	TEXT	(Deprecated) Creative Hosted Native Attributes Ad Server Creative ID	The identifier of the creative used by the ad server.
creative_hostednativeattributes_adservername	TEXT	(Deprecated) Creative Hosted Native Attributes Ad Server Name	Ad Server Name. Examples are 'MediaMind' or 'DoubleClick'.
creative_hostednativeattributes_clickthroughurl	TEXT	(Deprecated) Creative Hosted Native Attributes Click Through Url	The URL to invoke when the user clicks the ad. This may include additional click tracking. Typically, the user is redirected to the landing page after this URL is invoked.
creative_hostednativeattributes_decimalassets	TEXT	(Deprecated) Creative Hosted Native Attributes Decimal Assets	List of native decimal assets.
creative_hostednativeattributes_imageassets	TEXT	(Deprecated) Creative Hosted Native Attributes Image Assets	List of native image assets.
creative_hostednativeattributes_isplayerretargetingenabled	BOOLEAN	(Deprecated) Creative Hosted Native Attributes Is Player Retargeting Enabled	Whether or not this creative has player event retargeting enabled in DMP
creative_hostednativeattributes_landingpageurl	TEXT	(Deprecated) Creative Hosted Native Attributes Landing Page Url	The landing page URL is the URL of the page where the user is taken after clicking the ad.
creative_hostednativeattributes_textassets	TEXT	(Deprecated) Creative Hosted Native Attributes Text Assets	List of native text assets.
creative_hostednativeattributes_thirdpartyimpressiontrackingurl	TEXT	(Deprecated) Creative Hosted Native Attributes Third Party Impression Tracking Url 1	A pixel URL used to track impressions with third party ad servers.
creative_hostednativeattributes_thirdpartyimpressiontrackingurl2	TEXT	(Deprecated) Creative Hosted Native Attributes Third Party Impression Tracking Url 2	A second pixel URL used to track impressions with third-party ad servers. The maximum character length is 1024.
creative_hostednativeattributes_thirdpartyimpressiontrackingurl3	TEXT	(Deprecated) Creative Hosted Native Attributes Third Party Impression Tracking Url 3	A third pixel URL used to track impressions with third-party ad servers. The maximum character length is 1024.
creative_hostednativeattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Hosted Native Attributes Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_hostednativeattributes_trackingevents	TEXT	(Deprecated) Creative Hosted Native Attributes Tracking Events	A list of events that you want to be notified about when a video impression appears, the video is clicked, or is viewed across different quartile boundaries
creative_hostednativeattributes_videoasset_duration	TEXT	(Deprecated) Creative Hosted Native Attributes Video Asset	How long the video ad is, in seconds.

The Trade Desk Creative fields (creative_hostednativeattributes_videoasset_videouploadattributes_videocreativeextension to creative_lastupdatedatutc)

ID	Type	Name	Description
creative_hostednativeattributes_videoasset_videouploadattributes_videocreativeextension	TEXT	(Deprecated) Creative Hosted Native Attributes Video Asset Upload Extension	The extension of the uploaded creative video file.
creative_hostednativeattributes_videoasset_videouploadattributes_videocreativeid	TEXT	(Deprecated) Creative Hosted Native Attributes Video Asset Upload Creative ID	The Id associated with the uploaded creative video file.
creative_hostednativeattributes_videoasset_videourl	TEXT	(Deprecated) Creative Hosted Native Attributes Video Asset URL	The URL where The Trade Desk has stored the video file for ad serving.
creative_html5attributes_adservercreativeid	TEXT	(Deprecated) Creative HTML5 Attributes Ad Server Creative ID	If the ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_html5attributes_adservername	TEXT	(Deprecated) Creative HTML5 Attributes Ad Server Name	If the ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_html5attributes_adtechnologyids	TEXT	(Deprecated) Creative HTML5 Attributes Ad Technology IDs	This is a declaration of vendor technologies used for click or impression tracking within this creative. These values will be populated by Google when creatives are approved for serving on their exchange.
creative_html5attributes_backupimagecontent	TEXT	(Deprecated) Creative HTML5 Attributes Backup Image Content	The contents of the backup image as a base-64 encoded string.
creative_html5attributes_backupimageurl	IMAGE_URL	(Deprecated) Creative HTML5 Attributes Backup Image Url	The URL where The Trade Desk has stored the backup image file for ad serving, if it exists.
creative_html5attributes_clickthroughurl	TEXT	(Deprecated) Creative HTML5 Attributes Clickthrough Url	The URL to invoke when the user clicks the ad. This may include additional click tracking. Typically, the user is redirected to the landing page after this URL is invoked.
creative_html5attributes_clicktrackingparametername	TEXT	(Deprecated) Creative HTML5 Attributes Click Tracking Parameter Name	The click tracking parameter used in the HTML file.
creative_html5attributes_height	TEXT	(Deprecated) Creative HTML5 Attributes Height	The height of the creative in pixels.
creative_html5attributes_htmlfilecontent	TEXT	(Deprecated) Creative HTML5 Attributes Html File Content	The contents of an HTML file as a base-64 encoded string.
creative_html5attributes_htmlfileurl	TEXT	(Deprecated) Creative HTML5 Attributes Html File Url	The URL where The Trade Desk has stored the HTML file for ad serving.
creative_html5attributes_issecurable	BOOLEAN	(Deprecated) Creative HTML5 Attributes Is Securable	If set to true (default value on create), indicates that all the resources that are needed to render and track this creative support access over HTTPS (secure) versions of their URIs. If set to false, no attempts will be made to serve this creative in secure contexts.
creative_html5attributes_landingpageurls	TEXT	(Deprecated) Creative HTML5 Attributes Landing Page Urls	The landing page URLs. Normally, you should specify a single URL that is the page where the user is taken after clicking the ad. However, if your hosted HTML 5 creative rotates between different landing pages, specify all the landing pages here.
creative_html5attributes_primaryhtmlfilename	TEXT	(Deprecated) Creative HTML5 Attributes Primary Html File Name	The name of the HTML file in a ZIP archive that will be served as the the primary HTML file for the creative.
creative_html5attributes_rightmediaoffertypeid	TEXT	(Deprecated) Creative HTML5 Attributes Right Media Offer Type ID	Set the Right Media Offer Type (Right Media's creative category) of this creative. If null or not specified, the Advertiser's DefaultRightMediaOfferTypeId will be used for this creative until a RightMediaOfferTypeId is assigned.
creative_html5attributes_thirdpartyimpressiontrackingurl	TEXT	(Deprecated) Creative HTML5 Attributes Third Party Impression Tracking Url 1	A pixel URL used to track impressions with third-party ad servers.
creative_html5attributes_thirdpartyimpressiontrackingurl2	TEXT	(Deprecated) Creative HTML5 Attributes Third Party Impression Tracking Url 2	A second pixel URL used to track impressions with third-party ad servers.
creative_html5attributes_thirdpartyimpressiontrackingurl3	TEXT	(Deprecated) Creative HTML5 Attributes Third Party Impression Tracking Url 3	A third pixel URL used to track impressions with third-party ad servers.
creative_html5attributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative HTML5 Attributes Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_html5attributes_useclickthroughasdefault	BOOLEAN	(Deprecated) Creative HTML5 Attributes Use Clickthrough As Default	A boolean that indicates whether The Trade Desk should include the provided ClickthroughUrl into the click tracking URL (the URL that is passed via the click tracking parameter to the creative).
creative_html5attributes_width	TEXT	(Deprecated) Creative HTML5 Attributes Width	The width of the creative in pixels.
creative_html5attributes_ziparchivecontent	TEXT	(Deprecated) Creative HTML5 Attributes Zip Archive Content	The contents of an HTML 5 ZIP archive file as a base-64 encoded string. Use this property when the creative consists of multiple files (e.g., an HTML file and some supporting assets like Javascript, CSS, and images). If the creative is contained in a single HTML file, use 'Creative HTML5 Attributes Html File Content' instead.
creative_imageattributes_adservercreativeid	TEXT	(Deprecated) Creative Image Attributes Ad Server Creative ID	If the ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_imageattributes_adservername	TEXT	(Deprecated) Creative Image Attributes Ad Server Name	If the ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_imageattributes_adtechnologyids	TEXT	(Deprecated) Creative Image Attributes Ad Technology IDs	This is a declaration of vendor technologies used for click or impression tracking within this creative. These values will be populated by Google when creatives are approved for serving on their exchange.
creative_imageattributes_clickthroughurl	TEXT	(Deprecated) Creative Image Attributes Clickthrough Url	The URL to invoke when the user clicks the ad. This may include additional click tracking. Typically, the user is redirected to the landing page after this URL is invoked.
creative_imageattributes_height	TEXT	(Deprecated) Creative Image Attributes Height	The height of the creative in pixels.
creative_imageattributes_imagecontent	TEXT	(Deprecated) Creative Image Attributes Image Content	The contents of the image as a base-64 encoded string.
creative_imageattributes_imageurl	IMAGE_URL	(Deprecated) Creative Image Attributes Image Url	he URL where The Trade Desk has stored the image file for ad serving.
creative_imageattributes_issecurable	BOOLEAN	(Deprecated) Creative Image Attributes Is Securable	If set to true (default value on create), indicates that all the resources that are needed to render and track this creative support access over HTTPS (secure) versions of their URIs. If set to false, no attempts will be made to serve this creative in secure contexts.
creative_imageattributes_landingpageurl	TEXT	(Deprecated) Creative Image Attributes Landing Page Url	The landing page URL is the URL of the page where the user is taken after clicking the ad.
creative_imageattributes_rightmediaoffertypeid	TEXT	(Deprecated) Creative Image Attributes Right Media Offer Type ID	Set the Right Media Offer Type (Right Media's creative category) of this creative. If null or not specified, the Advertiser's DefaultRightMediaOfferTypeId will be used for this creative until a RightMediaOfferTypeId is assigned.
creative_imageattributes_thirdpartyimpressiontrackingurl	TEXT	(Deprecated) Creative Image Attributes Third Party Impression Tracking Url 1	A pixel URL used to track impressions with third party ad servers. The maximum character length is 500.
creative_imageattributes_thirdpartyimpressiontrackingurl2	TEXT	(Deprecated) Creative Image Attributes Third Party Impression Tracking Url 2	A second pixel URL used to track impressions with third party ad servers. The maximum character length is 500.
creative_imageattributes_thirdpartyimpressiontrackingurl3	TEXT	(Deprecated) Creative Image Attributes Third Party Impression Tracking Url 3	A third pixel URL used to track impressions with third party ad servers. The maximum character length is 500.
creative_imageattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Image Attributes Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_imageattributes_width	TEXT	(Deprecated) Creative Image Attributes Width	The width of the creative in pixels.
creative_lastupdatedatutc	TIMESTAMP	(Deprecated) Creative Last Updated At UTC Timestamp	The time in UTC the Creative was last updated.

The Trade Desk Creative fields (creative_politicaldataid to creative_thirdpartytagattributes_thirdpartyimpressiontrackingurl3)

ID	Type	Name	Description
creative_politicaldataid	TEXT	(Deprecated) Creative Political Data ID	The political data ID from a candidate profile of an advertiser. IMPORTANT: Required only for political advertising creatives for federal, state, or local candidate elections.
creative_sharelink	TEXT	(Deprecated) Creative Share Link	Share link to allow anyone to preview this creative. This only applies to creatives that are tags, videos, audios, hosted native, hosted native videos.
creative_thirdpartyhostedaudioattributes_adservercreativeid	TEXT	(Deprecated) Creative Third Party Hosted Audio Ad Server Creative ID	If the third party ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_thirdpartyhostedaudioattributes_adservername	TEXT	(Deprecated) Creative Third Party Hosted Audio Ad Server Name	If the third party ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_thirdpartyhostedaudioattributes_adtechnologyids	TEXT	(Deprecated) Creative Third Party Hosted Audio Ad Technology IDs	his is a declaration of vendor technologies used for click or impression tracking within this creative. These values will be populated by Google when creatives are approved for serving on their exchange.
creative_thirdpartyhostedaudioattributes_isplayerretargetingenabled	BOOLEAN	(Deprecated) Creative Third Party Hosted Audio Is Player Retargeting Enabled	Whether or not this creative has player event retargeting enabled in DMP
creative_thirdpartyhostedaudioattributes_landingpageurl	TEXT	(Deprecated) Creative Third Party Hosted Audio Landing Page Url	The landing page URL is the URL of the page where the user is taken after clicking the ad.
creative_thirdpartyhostedaudioattributes_rightmediaoffertypeid	TEXT	(Deprecated) Creative Third Party Hosted Audio Right Media Offer Type ID	Set the Right Media Offer Type (Right Media's creative category) of this creative. If null or not specified, the Advertiser's DefaultRightMediaOfferTypeId will be used for this creative until a RightMediaOfferTypeId is assigned.
creative_thirdpartyhostedaudioattributes_skippable	BOOLEAN	(Deprecated) Creative Third Party Hosted Audio Skippable	Whether or not this audio ad will be shown for skippable impressions.
creative_thirdpartyhostedaudioattributes_thirdpartyimpressiontrackingurl	TEXT	(Deprecated) Creative Third Party Hosted Audio Third Party Impression Tracking Url	A pixel URL used to track impressions with third party ad servers.
creative_thirdpartyhostedaudioattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Third Party Hosted Audio Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_thirdpartyhostedaudioattributes_trackingevents	TEXT	(Deprecated) Creative Third Party Hosted Audio Tracking Events	A list of events that you want to be notified about when an audio impression plays, is clicked, or is heard across different quartile boundaries
creative_thirdpartyhostedaudioattributes_vastxmlurl	TEXT	(Deprecated) Creative Third Party Hosted Audio Vast Xml Url	The URL of the VAST/DAAST document that describes the audio creative.
creative_thirdpartyhostedvideoattributes_adservercreativeid	TEXT	(Deprecated) Creative Third Party Hosted Video Ad Server Creative ID	If the third party ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_thirdpartyhostedvideoattributes_adservername	TEXT	(Deprecated) Creative Third Party Hosted Video Ad Server Name	If the third party ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_thirdpartyhostedvideoattributes_adtechnologyids	TEXT	(Deprecated) Creative Third Party Hosted Video Ad Technology IDs	This is a declaration of vendor technologies used for click or impression tracking within this creative. These values will be populated by Google when creatives are approved for serving on their exchange.
creative_thirdpartyhostedvideoattributes_isplayerretargetingenabled	BOOLEAN	(Deprecated) Creative Third Party Hosted Video Is Player Retargeting Enabled	Whether or not this creative has player event retargeting enabled in DMP
creative_thirdpartyhostedvideoattributes_landingpageurl	TEXT	(Deprecated) Creative Third Party Hosted Video Landing Page Url	The landing page URL is the URL of the page where the user is taken after clicking the ad.
creative_thirdpartyhostedvideoattributes_rightmediaoffertypeid	TEXT	(Deprecated) Creative Third Party Hosted Video Right Media Offer Type ID	Set the Right Media Offer Type (Right Media's creative category) of this creative. If null or not specified, the Advertiser's DefaultRightMediaOfferTypeId will be used for this creative until a RightMediaOfferTypeId is assigned.
creative_thirdpartyhostedvideoattributes_skipoffsetinseconds	TEXT	(Deprecated) Creative Third Party Hosted Video Skip Offset In Seconds	If the Skippable property is set to true, specify the number of seconds to skip. If the Skippable property is set to false, this defaults to null.
creative_thirdpartyhostedvideoattributes_skippable	BOOLEAN	(Deprecated) Creative Third Party Hosted Video Skippable	Indicates whether the skip offset option is enabled for the creative. If set to true, specify the number of seconds to skip in the 'Creative Third Party Hosted Video Skip Offset In Seconds' property.
creative_thirdpartyhostedvideoattributes_thirdpartyimpressiontrackingurl	TEXT	(Deprecated) Creative Third Party Hosted Video Third Party Impression Tracking Url	pixel URL used to track impressions with third-party ad servers. The maximum character length is 500.
creative_thirdpartyhostedvideoattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Third Party Hosted Video Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_thirdpartyhostedvideoattributes_thirdpartyvideoviewabilityenabled	BOOLEAN	(Deprecated) Creative Third Party Hosted Video Third Party Video Viewability Enabled	Enabling this tracking feature will provide MOAT video viewability and player size reporting within The Trade Desk's omnichannel dashboards and reports, for this 3rd party video creative. This tracking can be enabled on 3rd party VAST 2.0 video creatives, as well as 3rd party VAST 2.0 video creatives containing a VPAID 1.0 media asset. Please note one important limitation - If the 3rd party VAST contains a companion banner asset, we are not able to serve that companion for VPAID-eligible impressions. This may reduce the scale of companion banner impressions won for this creative. If serving a companion on the maximum number of impressions is required, The Tradedesk would not recommend enabling the tracking on this particular creative.
creative_thirdpartyhostedvideoattributes_trackingevents	TEXT	(Deprecated) Creative Third Party Hosted Video Tracking Events	A list of events that you want to be notified about when a video impression appears, the video is clicked, or is viewed across different quartile boundaries
creative_thirdpartyhostedvideoattributes_universaladid	TEXT	(Deprecated) Creative Third Party Hosted Video Universal Ad ID	The universal AdID, ARPP PubID, or ClearCast clock number.
creative_thirdpartyhostedvideoattributes_universaladidregistry	TEXT	(Deprecated) Creative Third Party Hosted Video Universal Ad ID Registry	A string used to identify the URL for the registry website where the unique creative ID is cataloged.
creative_thirdpartyhostedvideoattributes_vastxmlurl	TEXT	(Deprecated) Creative Third Party Hosted Video Vast Xml Url	The URL of the VAST document that describes the video creative.
creative_thirdpartytagattributes_adservercreativeid	TEXT	(Deprecated) Creative Third Party Tag Ad Server Creative ID	If the third party ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_thirdpartytagattributes_adservername	TEXT	(Deprecated) Creative Third Party Tag Ad Server Name	If the third party ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_thirdpartytagattributes_adtag	TEXT	(Deprecated) Creative Third Party Tag Ad Tag	The third party HTML tag that will serve the creative. If you're using one of The Trade Desk supported ad servers, The Trade Desk automatically adds a click macro. If your ad does not click through with this macro or if you are using another ad server, try %%TTD_CLICK_ESC%% in pace of %%TTD_CLK%%. The Trade Desk click macros also support multiple escaping by simply adding the number of times you want to escape to the end of the macro. For example, %%TTD_CLK_ESC3%%.
creative_thirdpartytagattributes_adtechnologyids	TEXT	(Deprecated) Creative Third Party Tag Ad Technology IDs	his is a declaration of vendor technologies used for click or impression tracking within this creative. These values will be populated by Google when creatives are approved for serving on their exchange.
creative_thirdpartytagattributes_height	TEXT	(Deprecated) Creative Third Party Tag Height	The height of the creative in pixels.
creative_thirdpartytagattributes_issecurable	BOOLEAN	(Deprecated) Creative Third Party Tag Is Securable	If set to true (default value on create), indicates that all the resources that are needed to render and track this creative support access over HTTPS (secure) versions of their URIs. If set to false, no attempts will be made to serve this creative in secure contexts.
creative_thirdpartytagattributes_landingpageurls	TEXT	(Deprecated) Creative Third Party Tag Landing Page Urls	The landing page URLs. Normally, you should specify a single URL that is the page where the user is taken after clicking the ad. However, if your Third Party Ad Tag Creative rotates between different landing pages, specify all the landing pages here.
creative_thirdpartytagattributes_mraidversion	TEXT	(Deprecated) Creative Third Party Tag Mraid Version	If this is an MRAID creative, specify the MRAID version, from the CreativeMraidVersion enum. If this is not an MRAID creatives, skip setting this property.
creative_thirdpartytagattributes_rightmediaoffertypeid	TEXT	(Deprecated) Creative Third Party Tag Right Media Offer Type ID	Set the Right Media Offer Type (Right Media's creative category) of this creative. If null or not specified, the Advertiser's DefaultRightMediaOfferTypeId will be used for this creative until a RightMediaOfferTypeId is assigned.
creative_thirdpartytagattributes_thirdpartyimpressiontrackingurl	TEXT	(Deprecated) Creative Third Party Tag Third Party Impression Tracking Url 1	A pixel URL used to track impressions with third party ad servers. The maximum character length is 500.
creative_thirdpartytagattributes_thirdpartyimpressiontrackingurl2	TEXT	(Deprecated) Creative Third Party Tag Third Party Impression Tracking Url 2	A second pixel URL used to track impressions with third-party ad servers. The maximum character length is 500.
creative_thirdpartytagattributes_thirdpartyimpressiontrackingurl3	TEXT	(Deprecated) Creative Third Party Tag Third Party Impression Tracking Url 3	A third pixel URL used to track impressions with third-party ad servers. The maximum character length is 500.

The Trade Desk Creative fields (creative_thirdpartytagattributes_thirdpartytrackingtags to creative_vioohselectedpublisher)

ID	Type	Name	Description
creative_thirdpartytagattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Third Party Tag Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_thirdpartytagattributes_width	TEXT	(Deprecated) Creative Third Party Tag Width	The width of the creative in pixels.
creative_tradedeskhostedaudioattributes_adservercreativeid	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Attributes Ad Server Creative ID	If the third party ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_tradedeskhostedaudioattributes_adservername	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Ad Server Name	If the third party ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_tradedeskhostedaudioattributes_audioencodingcomplete	BOOLEAN	(Deprecated) Creative Tradedesk Hosted Audio Audio Encoding Complete	Whether or not encoding of the audio file is completed.
creative_tradedeskhostedaudioattributes_audiouploadattributes_audiocreativeextension	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Creative Extension	The extension of the uploaded creative audio file.
creative_tradedeskhostedaudioattributes_audiouploadattributes_audiocreativeid	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Creative ID	The Id associated with the uploaded creative audio file.
creative_tradedeskhostedaudioattributes_clickthroughurl	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Clickthrough Url	The URL to invoke when the user clicks the ad. This may include additional click tracking. Typically, the user is redirected to the landing page after this URL is invoked.
creative_tradedeskhostedaudioattributes_companioncreativeids	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Companion Creative IDs	The CreativeIds of the display creatives that can be used as companion display ads to this audio impression.
creative_tradedeskhostedaudioattributes_daasttagurl	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Daast Tag Url	The URL of the DAAST XML document for this audio creative.
creative_tradedeskhostedaudioattributes_duration	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Duration	The length of the audio in seconds.
creative_tradedeskhostedaudioattributes_isplayerretargetingenabled	BOOLEAN	(Deprecated) Creative Tradedesk Hosted Audio Is Player Retargeting Enabled	Whether or not this creative has player event retargeting enabled in DMP
creative_tradedeskhostedaudioattributes_issecurable	BOOLEAN	(Deprecated) Creative Tradedesk Hosted Audio Is Securable	If set to true (default value on create), indicates that all the resources that are needed to render and track this creative support access over HTTPS (secure) versions of their URIs. If set to false, no attempts will be made to serve this creative in secure contexts.
creative_tradedeskhostedaudioattributes_landingpageurl	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Landing Page Url	The landing page URL is the URL of the page where the user is taken after clicking the ad.
creative_tradedeskhostedaudioattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_tradedeskhostedaudioattributes_trackingevents	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Tracking Events	A list of events that you want to be notified about when an audio impression plays, is clicked, or is heard across different quartile boundaries
creative_tradedeskhostedaudioattributes_vasttagurl	TEXT	(Deprecated) Creative Tradedesk Hosted Audio Vast Tag Url	The URL of the VAST XML document for this audio creative.
creative_tradedeskhostedvideoattributes_adservercreativeid	TEXT	(Deprecated) Creative Tradedesk Hosted Video Ad Server Creative ID	If the third party ad tag contains a known ad server URL, this will return the identifier of the creative used by the ad server.
creative_tradedeskhostedvideoattributes_adservername	TEXT	(Deprecated) Creative Tradedesk Hosted Video Ad Server Name	If the third party ad tag contains a known ad server URL, this will return the name of the ad server. Examples are 'MediaMind' or 'DoubleClick'.
creative_tradedeskhostedvideoattributes_adtechnologyids	TEXT	(Deprecated) Creative Tradedesk Hosted Video Ad Technology IDs	his is a declaration of vendor technologies used for click or impression tracking within this creative. These values will be populated by Google when creatives are approved for serving on their exchange.
creative_tradedeskhostedvideoattributes_clickthroughurl	TEXT	(Deprecated) Creative Tradedesk Hosted Video Clickthrough Url	The URL to invoke when the user clicks the ad. This may include additional click tracking. Typically, the user is redirected to the landing page after this URL is invoked.
creative_tradedeskhostedvideoattributes_companioncreativeids	TEXT	(Deprecated) Creative Tradedesk Hosted Video Companion Creative IDs	The CreativeIds of the display creatives that can be used as companion display ads to this video impression.
creative_tradedeskhostedvideoattributes_duration	TEXT	(Deprecated) Creative Tradedesk Hosted Video Duration	How long the video ad is, in seconds.
creative_tradedeskhostedvideoattributes_imageurl	IMAGE_URL	(Deprecated) Creative Tradedesk Hosted Video Image URL	The URL where The Trade Desk has stored the video file for ad serving.
creative_tradedeskhostedvideoattributes_isplayerretargetingenabled	BOOLEAN	(Deprecated) Creative Tradedesk Hosted Video Is Player Retargeting Enabled	Whether or not this creative has player event retargeting enabled in DMP
creative_tradedeskhostedvideoattributes_issecurable	BOOLEAN	(Deprecated) Creative Tradedesk Hosted Video Is Securable	If set to true (default value on create), indicates that all the resources that are needed to render and track this creative support access over HTTPS (secure) versions of their URIs. If set to false, no attempts will be made to serve this creative in secure contexts.
creative_tradedeskhostedvideoattributes_landingpageurl	TEXT	(Deprecated) Creative Tradedesk Hosted Video Landing Page Url	The landing page URL is the URL of the page where the user is taken after clicking the ad.
creative_tradedeskhostedvideoattributes_rightmediaoffertypeid	TEXT	(Deprecated) Creative Tradedesk Hosted Video Right Media Offer Type ID	Set the Right Media Offer Type (Right Media's creative category) of this creative. If null or not specified, the Advertiser's DefaultRightMediaOfferTypeId will be used for this creative until a RightMediaOfferTypeId is assigned.
creative_tradedeskhostedvideoattributes_skipoffsetinseconds	TEXT	(Deprecated) Creative Tradedesk Hosted Video Skip Offset In Seconds	If the Skippable property is set to true, specify the number of seconds to skip. If the Skippable property is set to false, this defaults to null.
creative_tradedeskhostedvideoattributes_skippable	BOOLEAN	(Deprecated) Creative Tradedesk Hosted Video Skippable	Indicates whether the skip offset option is enabled for the creative.
creative_tradedeskhostedvideoattributes_thirdpartytrackingtags	TEXT	(Deprecated) Creative Tradedesk Hosted Video Third Party Tracking Tags	A list of <img> or <script> HTML tags used to track impressions with third-party ad servers. If a given tag is a script tag, it may also contain a subsequent <noscript> tag.
creative_tradedeskhostedvideoattributes_trackingevents	TEXT	(Deprecated) Creative Tradedesk Hosted Video Tracking Events	A list of events that you want to be notified about when a video impression appears, the video is clicked, or is viewed across different quartile boundaries
creative_tradedeskhostedvideoattributes_universaladid	TEXT	(Deprecated) Creative Tradedesk Hosted Video Universal Ad ID	The universal AdID, ARPP PubID, or ClearCast clock number.
creative_tradedeskhostedvideoattributes_universaladidregistry	TEXT	(Deprecated) Creative Tradedesk Hosted Video Universal Ad ID Registry	A string used to identify the URL for the registry website where the unique creative ID is cataloged.
creative_tradedeskhostedvideoattributes_vasttagurl	TEXT	(Deprecated) Creative Tradedesk Hosted Video Vast Tag Url	The URL of the VAST XML document for this video.
creative_tradedeskhostedvideoattributes_videoencodingcomplete	BOOLEAN	(Deprecated) Creative Tradedesk Hosted Video Encoding Complete	Whether or not encoding of the video is completed.
creative_tradedeskhostedvideoattributes_videouploadattributes_videocreativeextension	TEXT	(Deprecated) Creative Tradedesk Hosted Video Upload Creative Extension	The extension of the uploaded creative video file.
creative_tradedeskhostedvideoattributes_videouploadattributes_videocreativeid	TEXT	(Deprecated) Creative Tradedesk Hosted Video Upload Creative ID	The Id associated with the uploaded creative video file.
creative_vioohreviewrequired	BOOLEAN	(Deprecated) Creative Viooh Review Required	If set to true, indicates that this creative requires approval by VIOOH. Otherwise, the default value is false. To access and bid on VIOOH inventory, be sure to specify the targeted publisher in the VioohSelectedPublisher property, too.
creative_vioohselectedpublisher	TEXT	(Deprecated) Creative Viooh Selected Publisher	The external ID of the targeted publisher, which is the seller ID in VIOOH's sellers.json file.

The Trade Desk Creative fields (creative_willthisbeservedinchina to creative_willthisbeservedinchina)

ID	Type	Name	Description
creative_willthisbeservedinchina	BOOLEAN	(Deprecated) Creative Will This Be Served In China	A flag to indicate this creative will served in china or not.This only work when the partner has MSA signed.

The Trade Desk Report fields

The Report report of the The Trade Desk connector includes 4 fields.

ID	Type	Name	Description
city	CITY	City	The city the impression was served in.
country	COUNTRY	Country	The country the impression was served in.
device_type	TEXT	Device Type	The device type the impression was served on (e.g. ConnectedTV, Mobile, Desktop, Tablet).
region	REGION	Region	The region (state/province) the impression was served in.

The Trade Desk other fields

The The Trade Desk connector has 19 fields that do not belong to a named report, or belong to a report with only one or two fields.

ID	Type	Name	Description	Report
data_fetched_at	TIMESTAMP	Data fetched at	UTC timestamp (second precision) of when the connector request that pulled the row started. Freshly pulled rows show this request's start time; cache hits keep the start time of the request that filled the cache. Selecting this field disables aggregation, so rows are returned individually (each keeping its own fetch time) instead of being summed.
datasource	TEXT	Data Source	The name of the Windsor connector returning the row
day_of_month	TEXT	Day of month	Day of the month
month	TEXT	Month	Number of the month
now	TIMESTAMP	Now	Current timestamp
partner_id_integer	NUMERIC	(Deprecated) Partner Id Integer	The id integer of the partner who owns this advertiser.	General
source	TEXT	Source	The name of the Windsor connector returning the row
today	DATE	Today	Today's date
week	TEXT	Week	Week (Sun-Sat).
week_day	TEXT	Day of week and day number	Weekday number and name combined (Sun-Sat).Numbered from 0 Sunday to 6 Saturday.
week_day_iso	TEXT	Day of week and day number, ISO	Weekday number and name combined, ISO format (Mon-Sun).Numbered from 1 Monday to 7
week_iso	TEXT	Week ISO	Week, ISO format (Mon-Sun).
year	TEXT	Year	Year
year_month	TEXT	Yearmonth	Year and month, e.g. 2024\|3
year_month_name	TEXT	Year month name	Year and month with the month name written out, e.g. "Jan 2025".
year_of_week	TEXT	Year of week	The year that contains first day of the week (Sun-Sat).
year_of_week_iso	TEXT	Year of week, ISO	The year that contains first day of the ISO week (Mon-Sun).
year_week	TEXT	Year week	Year and week for US weeks (Sun-Sat), e.g. 2024\|15
year_week_iso	TEXT	Year week ISO	Year and week for ISO weeks (Mon-Sun), e.g. 2024\|20

API Connectors