Free Excel Dashboard Templates
At Windsor.ai, we strive to make free Excel marketing reporting as effortless as possible for our users.
Excel dashboard templates help you save time, but they still take a lot of work to create.
All the Excel dashboard report templates have easy-to-follow instructions.
Find the right template from Excel’s library and start using them to save time, effort and increase productivity.
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Introduction to Microsoft Excel Marketing Dashboards
Microsoft Excel for Marketing provides a wealth of actionable insights for businesses, enabling the development of data-driven strategic solutions. Whether it’s creating comprehensive visualizations or utilizing advanced formulas for critical metrics, Excel Marketing Dashboards can be a valuable addition to your business’s marketing strategy.
Key Metrics to Include in your Excel Marketing Dashboard
Here are some key metrics to consider including in your Microsoft Excel marketing dashboard:
- Website Traffic: Track the number of visitors to your website over a specific period.
- Conversion Rate: Measure the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form.
- Click-Through Rate (CTR): Monitor the ratio of clicks to impressions for online ads or email campaigns.
- Cost Per Click (CPC): Calculate the average cost of each click in your advertising campaigns.
- Return on Investment (ROI): Evaluate the profitability of your marketing efforts by comparing the gains against the costs.
- Customer Acquisition Cost (CAC): Determine how much it costs to acquire a new customer.
- Customer Lifetime Value (CLV): Estimate the total revenue a customer is expected to generate over their lifetime.
- Lead Generation: Keep track of the number of leads generated through various channels.
- Email Marketing Metrics: Include metrics like open rate, click rate, bounce rate, and unsubscribe rate for email campaigns.
- Social Media Engagement: Monitor metrics like likes, comments, shares, and followers on platforms like Facebook, Twitter, Instagram, etc.
- Ad Campaign Performance: Include metrics like impressions, clicks, click-through rate, and conversion rate for your advertising campaigns.
- Organic Search Performance: Keep track of organic search traffic, keyword rankings, and click-through rates from search engine results.
- Customer Satisfaction (Net Promoter Score): Gauge customer satisfaction and loyalty with a metric like Net Promoter Score (NPS).
- Content Performance: Assess metrics related to content marketing, such as page views, time on page, and bounce rate.
- Social Media Ad Performance: Monitor metrics specific to paid social media campaigns, such as cost per click, reach, and engagement.