Free Excel Dashboard Marketing Templates

The Excel marketing dashboards help you visualize, analyze, and report various metrics of your data. These metrics include tracking sales volumes and revenues, conversion rates, product performance, email marketing metrics, ad campaign performance, customer acquisition cost, customer lifetime value, and more. The metrics can be tracked and compared across various dimensions, including product categories, customer segments, geographical locations, and devices.

The Excel templates can handle all the metrics and dimensions in your favorite marketing channels. With the customizable features in the templates, you can move and resize the widgets showing the graphs and tables of the metrics and dimensions you wish to highlight.

Here are some more key metrics to consider, including in your Microsoft Excel marketing dashboard:

1. Website traffic: Track the number of visitors to your website over a specific period.
2. Conversion rate: Measure the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form.
3. Click-through rate (CTR): Monitor the ratio of clicks to impressions for online ads or email campaigns.
4. Cost per click (CPC): Calculate the average cost of each click in your advertising campaigns.
5. Return on investment (ROI): Evaluate the profitability of your marketing efforts by comparing the gains against the costs.
6. Customer acquisition cost (CAC): Determine how much it costs to acquire a new customer.
7. Customer lifetime value (CLV): Estimate the total revenue a customer is expected to generate over their lifetime.
8. Lead generation: Keep track of the number of leads generated through various channels.
9. Email marketing: Include metrics like open rate, click rate, bounce rate, and unsubscribe rate for email campaigns.
10. Social media engagement: Monitor metrics like likes, comments, shares, and followers on platforms like Facebook, Twitter, Instagram, etc.
11. Ad campaign performance: Include metrics like impressions, clicks, click-through rate, and conversion rate for your advertising campaigns.
12. Organic search performance: Keep track of organic search traffic, keyword rankings, and click-through rates from search engine results.
13. Customer satisfaction (Net Promoter Score): Gauge customer satisfaction and loyalty with a metric like Net Promoter Score (NPS).
14. Content performance: Assess metrics related to content marketing, such as page views, time on page, and bounce rate.
15. Social media ad performance: Monitor metrics specific to paid social media campaigns, such as cost per click, reach, and engagement.