Free Excel Dashboard Marketing Templates

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Introduction to Microsoft Excel Marketing Dashboards

Microsoft Excel for Marketing provides a wealth of actionable insights for businesses, enabling the development of data-driven strategic solutions. Whether it’s creating comprehensive visualizations or utilizing advanced formulas for critical metrics, Excel Marketing Dashboards can be a valuable addition to your business’s marketing strategy.


Key Metrics to Include in your Excel Marketing Dashboard

Here are some key metrics to consider including in your Microsoft Excel marketing dashboard:

  1. Website Traffic: Track the number of visitors to your website over a specific period.
  2. Conversion Rate: Measure the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form.
  3. Click-Through Rate (CTR): Monitor the ratio of clicks to impressions for online ads or email campaigns.
  4. Cost Per Click (CPC): Calculate the average cost of each click in your advertising campaigns.
  5. Return on Investment (ROI): Evaluate the profitability of your marketing efforts by comparing the gains against the costs.
  6. Customer Acquisition Cost (CAC): Determine how much it costs to acquire a new customer.
  7. Customer Lifetime Value (CLV): Estimate the total revenue a customer is expected to generate over their lifetime.
  8. Lead Generation: Keep track of the number of leads generated through various channels.
  9. Email Marketing Metrics: Include metrics like open rate, click rate, bounce rate, and unsubscribe rate for email campaigns.
  10. Social Media Engagement: Monitor metrics like likes, comments, shares, and followers on platforms like Facebook, Twitter, Instagram, etc.
  11. Ad Campaign Performance: Include metrics like impressions, clicks, click-through rate, and conversion rate for your advertising campaigns.
  12. Organic Search Performance: Keep track of organic search traffic, keyword rankings, and click-through rates from search engine results.
  13. Customer Satisfaction (Net Promoter Score): Gauge customer satisfaction and loyalty with a metric like Net Promoter Score (NPS).
  14. Content Performance: Assess metrics related to content marketing, such as page views, time on page, and bounce rate.
  15. Social Media Ad Performance: Monitor metrics specific to paid social media campaigns, such as cost per click, reach, and engagement.



Read also:

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Excel Dashboard Templates
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E-commerce Dashboard
Google Analytics Dashboard Templates
Social Media Dashboard
SEO Dashboard

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