Free Lead Generation Dashboard Report Templates

At, we strive to make free Lead Generation reporting as effortless as possible for our users.

These free and customizable Lead Generation templates will assist you in visualizing your data for easy reporting and analysis.

All the Lead Generation dashboard report templates have easy-to-follow instructions.

Find the right template from Lead Generation’s library and start using them to save time, effort and increase productivity.

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What is a Lead Generation Dashboard?

A Lead Generation Dashboard is a visual representation of essential components of a lead generation campaign consolidated in one place. It offers rapid insights into the effectiveness of lead generation strategies.

By utilizing a lead generation metrics dashboard, marketing teams can identify their top-performing pages, highest-clicked keywords, and other critical data points.

Our lead generation report templates are designed to streamline your reporting process, allowing you to dedicate more time to your core strengths.


What Should Be Included in a Lead Generation Dashboard Templates?

A comprehensive lead generation dashboard should encompass the following metrics to effectively monitor and optimize marketing efforts:

  1. Top Pages: Identifying the most visited and engaging pages on your website.
  2. Sessions by Source: Analyzing the sources driving traffic to your website, such as organic search, social media, referrals, etc.
  3. Overall Conversion Rate: Calculating the percentage of visitors who take a desired action, such as filling out a contact form or subscribing.
  4. Conversion Rate by Source: Evaluating the conversion rate specific to each traffic source, providing insights into the effectiveness of different channels.
  5. Lead Quality: Assessing the quality of generated leads based on predefined criteria.
  6. Lead Acquisition Cost (LAC): Determining the cost associated with acquiring each lead.
  7. Return on Investment (ROI): Calculating the return on investment for lead generation efforts, comparing costs against generated revenue.
  8. Cost per Lead (CPL): Measuring the average cost incurred for generating a single lead.
  9. Click-Through Rate (CTR): Evaluating the percentage of users who clicked on a specific link or call-to-action.
  10. Bounce Rate: Analyzing the percentage of visitors who leave the website without interacting further.
  11. Form Submission Rate: Monitoring the rate at which visitors submit lead generation forms.
  12. Lead Nurturing Effectiveness: Assessing how effectively leads are nurtured and converted into paying customers.
  13. Customer Lifetime Value (CLV): Calculating the predicted total value a customer is expected to generate over their entire relationship with the company.
  14. Lead Funnel Progression: Tracking leads through the sales funnel stages, from acquisition to conversion.
  15. Content Engagement Metrics: Evaluating the performance of different types of content in generating leads.


Without a lead generation dashboard, it becomes challenging to discern which channels are most effective in generating promising leads, identify where leads drop off in the sales funnel, and determine the necessary steps to convert those leads into paying customers.

Select a tool for analyzing lead generation efforts that promotes collaboration. This allows marketing, sales, and financial departments to have access to lead generation data, facilitating the optimization of budgets and strategies based on the insights provided.