Free Cross-Channel Marketing Dashboard Templates

What is cross-channel marketing analytics?

Cross-channel marketing analytics compares the results of every channel you run, such as paid search, paid social, social media, email and SEO, in one view, with the same date range and the same metric names. It answers questions no single platform can, such as which channel brings conversions at the lowest cost, or how total spend changed month over month.

Which cross-channel template to pick

All 16 templates in this gallery combine at least two platforms. Pick by the tool you report in and the platforms you run.

What a cross-channel view shows: an example from our own accounts

This is windsor.ai’s own paid media for the 30 days from 8 September to 7 October 2026, pulled from Windsor.ai’s blended data with four fields: datasource, spend, clicks and impressions. Spend and clicks have the same names on all three platforms, so one query returns them side by side and the shares below are calculated from those totals.

No single platform shows this comparison: Google Ads takes almost all of the budget, while OpenAI Ads brings twice its share of spend in clicks, at a lower CTR, because its clicks cost about half as much. A cross-channel dashboard puts that comparison on one page every week, without three separate exports.

What is a cross-channel marketing dashboard?

A cross-channel marketing dashboard puts the key metrics from all channels on one page, for your own team or for your clients.

• For marketers, it replaces opening each platform’s interface: spend, clicks and conversions from paid ads, CRMs and analytics appear in one table, broken down by platform.
• For clients, it shows total results across all channels in one report.

With every channel on one page, trends that cross platforms become visible, such as a rise in branded search after a paid social campaign.