Tableau Google Ads Search Queries Dashboard Template

Tableau Google Ads Search Queries Free Dashboard Template

This Tableau Google Ads Search Queries Dashboard template allows you to visualize in Tableau the performance of each individual search query within your Google Ads campaigns in a few clicks, through our dedicated Tableau Web Data Connector for Google Ads.

Dimensions and metrics visualized in this report:

  • Cost (how much you’re spending on Google Ads)
  • CPM (Cost per 1000 Impressions)
  • Number of Search Terms / Queries
  • Clicks
  • CTR
  • CPC
  • Conversions
  • Conversions per Clicks
  • Cost per Conversion


You’ll be able to see all the above metrics for the selected time frame compared to previous time frame, as well as their trend in the last year. It allows drilling down to Search Queries / Search Terms level, for easily comparing their performance.

It also contains a powerful custom-built date selector, which isn’t available by default in Tableau.


How to use this template

Connect your Google Ads account to using our dedicated connector

1. Connect your Google Ads data to using Our Onboard Page. Register or login if you already have an account.

2. Choose Google Ads from the left-side menu. If you want to see what other data sources you can connect to, you can find all the available data sources on this page.

3. Click on “Grant Google Ads Access”. In the pop-up, connect to your Google Ads account and grant the required privileges. You’ll also be able to choose which domains to include in this step. Our recommendation is to include all your domains, as you’ll be able to filter between them afterwards (either within or Tableau Desktop).


Connect Google Ads Search Queries to - Steps 1-3

Steps 1-3


4. Choose at least one Google Ads account from the drop-down.

5. Click on Preview and Destination.


Connect Google Ads Search Queries to - Steps 4-5

Steps 4-5


6. Choose Tableau as a Destination. As you’ll probably see, there are many destination options. If you want to find out more details, you can check all the destinations that we cover through our Tableau Web Data Connectors.


Connect Google Ads Search Queries to Tableau - Step 6

Step 6


7. Copy the generated URL, you’ll need it later.


Connect Google Ads to Tableau - Step 8

Step 7

Connect Google Ads Search Queries data to Tableau through Windsor’s Web Data Connector

8. Download the Tableau Google Ads Search Queries Dashboard Template using this link and open it in Tableau Desktop.


Download free Tableau Template for Google Ads Search Queries

Step 8


9. In Tableau Desktop, connect to your Google Ads Search Queries data by clicking on Data -> New Data Source.

Choose Web Data Connector -> enter -> enter the URL you’ve copied at step 7.


Google Search Console Tableau Web Data Connector

Step 9


Note: If you want exactly the same fields as in the template, you can use this URL (replacing <API key> with your key from step 7):<your_API_here>&date_preset=last_365d&fields=account_name,ad_group_name,all_conversions,campaign,clicks,date,device,impressions,search_term,source,spend


10. Once your data has been added, replace the existing data source with the newly created one (from Data – Replace Data Source).


That’s it. Now you have your own Google Ads data in Tableau, at a search query / search term granularity, through a dedicated Web Data Connector and a dashboard that is ready to publish wherever you want. If you like this Tableau Google Ads Search Queries Dashboard Template, you can check our collection of Tableau templates.