Supermetrics Alternatives & Competitors You Must Try

Supermetrics Alternatives and Competitors

Supermetrics is an incredible data integration service. The codeless data connector platform delivers precisely what the brand promises: Supermetrics makes data analysis simpler, more productive, and more connected. As a result, Supermetrics is attractive to many first-time customers seeking to automate data extraction services.

While Supermetrics is the go-to data integration service, many customers start researching alternatives only a few months into using the Supermetrics Hub. We know this out of experience.

We have also talked to other customers who started with Supermetrics as their go-to data integration platform before learning that there are better Supermetrics alternatives. Most importantly, the company inadvertently admits that its growth to US$50 million in ARR is due not to renewed subscriptions but increased Supermetrics prices. Why should the company compel you to pay more without any improvement in the quality of service?

We understand your pain. That is why we went out of our way to study countless data integration platforms, sifting through the noise to bring you the top 10 Supermetrics competitors you must try. More importantly, we at Windsor.ai developed a data integration service to rival the rest by ensuring you get the best value for money. We will demonstrate why you must consider the top ten Supermetrics Competitors through a credible, verifiable, evidence-based process. We also give you access to the comprehensive datasheet we compiled in preparation for this detailed review to see how the Supermetrics competitors compare side by side.

In this article:

  1. Why Look for a Supermetrics Alternative Competitor?
  2. General Overview Table
  3. Best 5 Supermetrics Alternatives
  4. Windsor.ai
  5. Fivetran
  6. Funnel.io
  7. Hevodata
  8. Adverity
  9. Summary Table of Best 5 Supermetrics Alternative Competitors
  10. Other Supermetrics Alternative Competitors in the Top 10
  11. Which Supermetrics Alternative Should You Choose?
  12. FAQ

 

 

Increasing prices

 

Why Look for a Supermetrics Alternative Competitor?

You start looking for a Supermetrics alternative because it has become a bad data integration deal for you. Having interacted with other Supermetrics users, here is what we hear:

  • Supermetrics pricing is the most critical challenge, and there are many reasons why that is so. First, the price is already too high, so many customers feel cheated when they look at the competitors. The starting price of €29 or $39 in the Essential plan is not the main issue. The real problem starts when you consider that this plan gives you only three data source connectors with no database destination. Supermetrics does not recommend the Essential plan, meaning they know you don’t get value for money under that plan. Since you use more than 3 data sources, you must move up to the Core plan that starts at €159 or more than $200.
  • Price is also higher when you try using premium data source connectors. Can you imagine that by adding one additional data source connector to your pricing plan, say you want to use the Adform or Adobe Analytics connectors, your price shoots to €899 in the Enterprise Plan? That is more than $1,200, depending on the exchange rate, just for having one extra data source connector! We haven’t even started looking at what happens to the pricing when you want to connect data to database destinations or an exotic connector. The price escalations are absurd.
  • There are other deal breakers for many Supermetrics users, including errors in data integration, some data pipelines breaking up, and Supermetrics not offering adequate support. When you read Supermetrics reviews on rating platforms like G2, you notice other complaints, such as the connector not being an easy-to-use tool for some integrations.

 

 

General Overview Table

 

 

We prepared a Google Sheet to provide all the critical details you need to decide between the Supermetrics alternatives. The Google Sheet is the most crucial resource for comparing data integration services. In this section, we begin by exploring this table to help you understand how to navigate it.

SupermetricsWindsor.aiFunnelAdverityDataslayerPorter Metrics
General
Free trial (no talking to sales)
Paid plans starting from$39/month$19/month$108/month$500/month*$29/month$12.49/month
G2 review score average (1 to 5 stars)4.44.84.54.44.84.4
Number of connectors available1383143603634345
All connectors available on all pricing tiers
Data mapping feature (creation of own metrics and dimensions)
Free forever plan
Unlimited users on all plans
Use of all destinations with all plans
Business intelligence and spreadsheets features
Looker Studio connectors139129113310
Power BI connector
Tableau connectorvia API
Google Sheets plugin
Excel integration
API access starting priceEnteprise plan only*$19/month$1000/month*$2000/month*$3600/yearNo API
Security features
SOC2 Type 2 compliant
Single sign on/MFA
Database destination features
Pricing not based on row counts
Starting price BigQuery data transfersEnteprise plan only*$19/month$1000/month*$2000/month*$355/month
Starting price Snowflake data transfersEnteprise plan only*$19/month$1000/month*$2000/month*
Starting price Azure SQL/blob storage data transfersEnteprise plan only*$19/month$1000/month*$2000/month*
Starting price Amazon S3 data transfersEnteprise plan only*$19/month$1000/month*$2000/month*
Starting price MySQL data transfersEnteprise plan only*$19/month$1000/month*$2000/month*
Starting price PostgreSQL data transfersEnteprise plan only*$19/month$1000/month*$2000/month*

 

The workbook has three sheets labeled Overview, Destinations, and Connectors. The general overview comprises the list of the top 10 Supermetrics alternatives. Further, the general overview table is sliced into four parts: business intelligence and spreadsheet, security, and database and destination features. We will review each section to help you compare the alternatives to Supermetrics.

By now, you must have observed that our general overview table has ten Supermetrics competitors. The list includes Windsor.ai, Funnel.io , Adverity, Dataslayer, Portermetrics, Power My Analytics, Coupler.io, Improvado, Fivetran, and Hevodata. Together, these brands are the top ten Supermetrics alternatives. Next, we compare the Supermetrics competitors based on their features before going surgically deeper into each platform’s specifics.

 

General Features

Free Trial (No Talking to Sales)

The first question we ask is whether the platforms offer a free trial without talking to sales. Here, we note that all except two of the Supermetrics competitors offer a free trial. The exceptions are Adverity and Improvado.

 

Free Forever Plan

Next, we identify the platforms that offer a free forever plan, which is handy for individual use. If you need a free forever plan, Windsor.ai, Funnel.io, Dataslayer, Fivetran, and Hevodata are your alternatives.

 

Paid Plans

Here, we are looking at the starting price for the paid plans. There are platforms with a starting price below $20. The brands include Portermetrics, Power My Analytics, and Windsor.ai. These are the go-to Supermetrics competitors if you are on a lean budget.

 

Then there are those charging up to $50 as the starting price. They include Fivetran, Dataslayer, and Coupler.io. By now, you notice that 60% of Supermetrics competitors have starting prices below $50. From here, the following brand is Funnel.io, starting at $108, then Hevodata, which starts at $239. Adverity begins at $500; you must contact sales for a quotation. Improvado doesn’t share pricing information. When analyzing this information, note that the Supermetrics price is $39 or €29.

 

Supermetrics prices

 

Number of Connectors

Next, we focus on the number of data source connectors. More data source connectors are better because you are more likely to find them on the platform. The threshold is 150+ data source connectors on Supermetrics.

 

The winners under this dimension include Windsor.ai with 314, Funnel.io with 360, and Adverity with 363. Improvado has 500, Fivetran 445, and Hevodata 144. These are the largest Supermetrics competitors by the number of data source connectors.

 

No Premium Connectors

You should be keen on this dimension because using a brand that has premium connectors can result in significantly high data integration costs. If you have been using Supermetrics, you know too well that this is a major limiting factor because many connectors are premium and can only be accessed at the highest pricing level.

 

As stated above, you should look for a brand with all connectors available at all pricing levels. Windsor.ai and Fivetran win on this metric because they have more data source connectors than Supermetrics and no premium connectors. Others with no premium connectors include Dataslayer, Portermetrics, and Power My Analytics.

 

Use all destinations (Google Sheets, Power BI, Looker Studio, BigQuery, etc.) with all plans.

Another important consideration is whether you can use all destinations (Google Sheets, Power BI, Looker Studio, BigQuery, etc.) with all plans. This capability is missing in Supermetrics, where your price is tied to your destination. That is why you must consider a platform like Windsor.ai or Coupler.io. Only these two data integration platforms allow you to use all destinations with all pricing plans.

 

Unlimited users on all plans

Data integration platforms should not limit the number of users you can include in your plan. Supermetrics limits the number of users in your plan. However, Windsor.ai, Dataslayer, and Portermetrics don’t limit the number of users. Of the three, only Windsor.ai has more data source connectors and destinations than Supermetrics.

 

G2 review score average (1 to 5 stars)

We then considered the reviews and ratings of the platforms on G2. Supermetrics has a rating of 4.4. Comparatively, the best-rated platforms on this dimension include Windsor.ai, Dataslayer, and Coupler.io, with scores of 4.8 to 4.9. Verified customers view the three competitors as better data integration platforms than Supermetrics.

 

Data mapping feature (creation of own metrics and dimensions based on formulas)

Lastly, we discuss data mapping under the general features. This feature is included in Supermetrics and some of its competitors, but it doesn’t add much value. Funnel.io and Adverity are the only Supermetrics competitors that have reported having the data mapping feature. It is a frivolous addition to a proper ETL/ELT tool like Windsor.ai because you can conduct its claimed functions through simple formulas without coding and with more flexibility.

 

Business Intelligence and Spreadsheet Features

Under this section of the general overview table, we ask whether you can integrate data easily with spreadsheets and data visualization tools. Remember that spreadsheets and business intelligence tools are where you build dashboards and automate reports. So, the data integration tool must get your data directly from sources such as Looker Studio, Power BI, Google Sheets, and Tableau. It is also vital to integrate Excel and API into the tools.

 

We note with great pride that Windsor.ai is the only data integration platform that ticks all the boxes. You can integrate your data with your reporting dashboards in Looker Studio, Power BI, Tableau, and Excel. Supermetrics needs the Tableau integration tool.

Funnel.io and Adverity come close to having these features, but each has only 1 connector for Looker Studio, and Adverity lacks Power BI. These are major setbacks for the two Supermetrics competitors.

 

Security Features

The third slice of the general overview table focuses on security features. The two security features critical are SOC Type II Compliance and single sign-on/MFA. Having these features is the rule, not the exception.

 

Two competitors, including Portermetrics and Dataslayer, fall off the rank, which needs both security features. We also note that Power My Analytics lacks one of the two security features. If your organization is keen on data security, consider any Supermetrics competitors, but tread cautiously when dealing with Portermetrics, Dataslayer, and Power My Analytics.

 

Database Destination Features

Many data integration platforms list database destinations, but the cost of exporting data to a database can be exorbitant.

 

First, some competitors set the price for database destinations too high, while others price the database destinations based on the number of data rows exported. Among all the Supermetrics competitors identified herein, only Windsor.ai prices database destinations independent of data rows. Then, database destination pricing starts at $19 on Windsor.ai. Most of the remaining competitors charged thousands of dollars to send data to a database, and you must talk to sales for that arrangement. That means database destinations like BigQuery, Snowflake, Azure SQL/Blob, Amazon SQL, Amazon Redshift, and PostgreSQL are inaccessible primarily due to the pricing options. Only Windsor.ai can guarantee you easy access to all the listed database destinations.

 

Next, we look at each data integration platform separately, starting with the best Supermetrics Alternative.

 

Best 5 Supermetrics Alternatives

Criteria for Selecting Best 5 Supermetrics Competitors

We started our analysis with the top ten Supermetrics competitors. We reviewed various features from the general overview table, and through an objective analysis, we identified the top five Supermetrics alternatives based on the features list. Here are the three-point criteria we used to filter the list and identify the top 5 Supermetrics competitors:

 

  1. Data Security: The leading Supermetrics alternatives must have SOC Type II Compliance and Single Sign On/MFA.
  2. Data Source Connectors: The leading competitors must have equal or more than the number of data source connectors that Supermetrics has. Notably, Supermetrics has 138 uniquely identifiable data source connectors, while its website shows it has 150+.
  3. Price Transparency: You need an indicative starting price to evaluate a data integration platform without talking to sales.

 

Based on the first criterion, we dropped three Supermetrics competitors off the best alternatives list because of their security features. The alternatives with weaknesses in security features include Dataslayer, Portermetrics, and Power My Analytics. They need one or all the required security features.

 

We dropped Coupler.io from the top five list based on the second criterion because it has only 53 data source connectors. Note that Dataslayer, Portermetrics, and Power My Analytics also fail to meet this criterion.

 

We dropped Improvado from the best five Supermetrics alternatives based on the third criterion. When you read the general overview table, you notice that only Improvado didn’t give us an indicative starting price without talking to sales. Why be the odd one out?

 

We also know that Improvado requires you to contact sales for information about features. However, you can even get information about Improvado pricing plans without talking to sales. This is quite unfavorable in an industry where transparency gives you a competitive advantage.

 

Having dropped five brands to generate the top five list, we had to consider how to rank the remaining brands from the best to the least preferred Supermetrics alternative. Here, we thought of the value of money as the determining factor. We considered all your concerns about Supermetrics being expensive or exorbitantly priced. Therefore, we had to assess the Supermetrics competitors based on fairness in pricing against the features and benefits the brands offer.

 

Read on to understand why the following brands are the best Supermetrics competitors with the best value for money. Our list starts with the best Supermetrics alternative.

Windsor.ai: The Best Supermetrics Alternative with the Highest Value for Money

 

Windsor.ai

 

The number one Supermetrics alternative is Windsor.ai. Here is why Windsor is the best Supermetrics alternative with the highest value for money:

 

Windsor.aiSupermetrics
Starting Price$19$39 or (€29)
Data Source Connectors314138
No Premium Connectors (Are all connectors available at all pricing levels?)YesNo
Destinations1615
Is database destination pricing independent of row count?YesNo
Spreadsheets and Business IntelligenceAll are available:

Looker Studio

Power BI

Tableau

Google Sheets

Excel

All are available except Tableau
Reporting TemplatesYesYes

 

 

Windsor.ai vs Supermetrics Features

Data Source Connectors

 

Windsor.ai offers more than 314 data source connectors, compared to Supermetrics’ about 150. Windsor.ai offers more than double the number of data source connectors for half the starting price.

 

Further, all the connectors on Windsor.ai are accessible at all pricing levels. That means Windsor.ai has no premium connectors. On the other hand, Supermetrics has premium connectors. Most of the connectors on Supermetrics are premium because only 3 are accessible at the Essential plan level, 13 in the Core plan, and the rest in the Enterprise plan. For instance, if you need an Adobe Analytics connector, you can only get it in the Enterprise plan, which goes for €899 or $1200, depending on the exchange rate.

 

What happened when Nikki Lindgren (Agency Owner at Pennock) switched from Supermetrics to Windsor.ai

 

 

Destinations and API Integrations

Windsor.ai integrates data to 16 destinations, including API. The destinations include spreadsheets like Google Sheets and Microsoft Excel. They also include visualization and reporting tools like Looker Studio, Power BI, and Tableau. Then, the database destinations include Google Cloud BigQuery, Amazon S3, Azure Blob Storage, PostgreSQL, MySQL, Amazon Redshift, Azure MS SQL, and Snowflake. Lastly, you can export the data to Windsor.ai Cloud Database or Python for further processing.

The data destinations come in various categories:

BI PlatformsSpreadsheetsDatabaseDeveloper tools
Looker StudioGoogle SheetsBigQueryAPI
Power BIExcelSnowflakePython
TableauAzure SQL/Blob StorageR
Amazon S3 / Amazon Redshift
PostgreSQL/MySQL

 

Supermetrics lists 15 destinations, including some of those listed above. However, Supermetrics operates differently from that of Windsor.ai, its most formidable competitor. That is because pricing on Supermetrics destinations is tied to your selected destination. So, if you choose Google Sheets, you can only use that destination. That means you must pay a separate pricing package for each desired destination. With Windsor.ai, all destinations are accessible at all pricing plans, so you can choose whatever destination you need without being forced to buy another plan.

 

Another vital aspect is database destination pricing. Supermetrics database destination pricing starts from €899, which applies exclusively to BigQuery and Snowflake. You must talk to sales for any other database, but the indicative price is $2000 monthly. Compare that to Windsor.ai’s price of $19, and you will understand why it is the best Supermetrics competitor alternative.

 

Spreadsheets, Business Intelligence, and Reporting Templates

We highlight the spreadsheets and business intelligence tools because you will prepare your marketing reports on these platforms. That means you need a codeless data integration platform that helps you create and automate your marketing reports where you need them. Windsor and Supermetrics export data to all the critical visualization, dashboarding, and reporting tools.

 

Notably, the destinations on the two data integration platforms include Looker Studio, Power BI, Google Sheets, and Microsoft  Excel. Windsor.ai also has Tableau. It means you can build and automate your reports on these platforms. The problem with Supermetrics is that you have to pay for a separate subscription for each reporting destination. That doesn’t make sense at all.

 

We single out Looker Studio as a crucial reporting tool. Windsor.ai has 129 native connectors for Looker Studio, meaning you can directly connect data from 129 apps to Looker Studio. Supermetrics has 139 native Looker Studio connectors. The number of native Looker Studio connectors alone makes Windsor.ai the most important Supermetrics competitor. No other brand comes close to this number. The closest other competitors get is 48 native connectors for Looker Studio by Power My Analytics.

 

Lastly, Windsor.ai and Supermetrics offer free reporting dashboards to automate your reports. This means you can automate data integration and marketing reports, which is vital in a data-driven business world.

 

Pricing Plans

On pricing, we want to get two issues off the table. First, you get a free trial on both platforms. Supermetrics gives you a 14-day free trial, while Windsor.ai gives you a 30-day free trial. Then, there is the free forever plan on Windsor.ai. Supermetrics doesn’t have a free plan for forever. Now, to the big picture: pricing plans.

Windsor.ai prices

 

You already know what Supermetrics charges. The Essential plan is €29, the Core plan is €159, and the Enterprise plan is €899.

 

Windsor.ai is cheaper. The Basic plan costs only $19, the Standard plan $99, the plus plan $249, and the professional plan $499. You can also get a custom quote for the Enterprise plan. Windsor.ai gives you more options for pricing so you can get the plan that gives you the best value for money. Here are the details in a picture.

 

From the pricing information, we can confidently state that Windsor.ai is the best Supermetrics competitor because the price is optimized for the best value for money.

 

Fivetran: The Number 2 Supermetrics Alternative

The number 2 Supermetrics competitor is Fivetran. A starting price of $24 gives you better value for money. Here is why:

 

FivetranSupermetrics
Starting Price$24$39 or (€29)
Data Source Connectors445138
No Premium Connectors (Are all connectors available at all pricing levels?)YesNo
Destinations1615
Is database destination pricing independent of row count?NoNo
Spreadsheets and Business IntelligenceNone available –

Tableau and Excel through a data warehouse

All are available except Tableau
Reporting TemplatesNoYes

 

Fivetran vs. Supermetrics Features

Data Source Connectors

Fivetran states that it has 500+ data source connectors, but we can list 445. That said, it is one of the platforms with the highest number of data source connectors. That makes it a robust Supermetrics competitor, as the latter claims to have about 150 connectors.

 

All Fivetran data connectors are available at all pricing levels, subject to the number of connectors available on your plan. That makes it better than Supermetrics, where some connectors are premium, and you must pay more for each premium connector you select. Supermetrics specifies essential, core, and enterprise connectors where connectors are flagged as premium. Note that note categorization puts the connectors at a different price so that you can pay more.

 

Destinations and API Integrations

Fivetran identifies 16 destinations in total. All the destinations are databases or data lakes, which is essential to note when selecting Fivetran for your data integrations. You will also notice 26 listed database connectors, meaning Fivetran has data source connectors for database-to-database integrations.

 

Spreadsheets, Business Intelligence, and Reporting Templates

Since spreadsheets and business intelligence tools are not listed as destinations for your data, you must find alternatives for integrating your data into tools like Looker Studio, Power BI, Tableau, Excel, and Google Sheets for your dashboards and reporting.

 

Pricing Plans

Fivetran pricing starts from  $24 monthly, adjusted for your data volume. That is why the pricing plans don’t have numbers on the website. Instead, you get a tool to estimate your price based on monthly active rows (MAR). That said, the pricing structure gives you more value for money, especially considering that the key destinations are indeed databases.

 

Fivetran prices

 

Funnel.io: Third-best Supermetrics Alternative

Funnel is the third-best Supermetrics alternative, with a starting price of $108. Remember we said that the most recommended plan on Supermetrics starts from €159, which is more than $200? Funnel.io gives you more value at the $108 starting price than Supermetrics. Here’s why:

 

Funnel.ioSupermetrics
Starting Price$108$39 or (€29)
Data Source Connectors360138
No Premium Connectors (Are all connectors available at all pricing levels?)No, Core and custom connector tiers (custom only available on plans starting from $1000+ per month)No
Destinations3815
Is database destination pricing independent of row count?NoNo
Spreadsheets and Business IntelligenceAll, except Looker Studio, are available.All are available except Tableau
Reporting TemplatesNoYes

 

Funnel.io vs Supermetrics Features

Data Source Connectors

Funnel.io has more than 360 data source connectors, but the first thing you note when searching for them is that you can filter them by categories like core, business, and enterprise. That means only one thing: Funnel.io has premium connectors, and you can access all connectors at all pricing levels. Be mindful of this when considering pricing.

 

Destinations and API Integrations

There are 38 destinations on Funnel.io. All are accessible through the Business plan except Snowflake, which you get only if you subscribe to the Enterprise plan. However, be mindful that database pricing is computed based on flex points. That means it is not exclusive to the number of data rows.

 

Spreadsheets, Business Intelligence, and Reporting Templates

Funnel.io integrates data data into the spreadsheet and business intelligence tools. Looker Studio, Excel, and Google Sheets are available in the Starter plan. You can access Power BI and Tableau from the Business Plan. We find Funnel.io better than Supermetrics because you can access all the business intelligence and reporting tools in one package. It is cheaper than having to subscribe to each destination separately.

 

Pricing Plans

Pricing is another crucial aspect. Under the Starter plan, you get a free plan for your first four connectors. After that, you pay $1.20 per flex point for up to 400 flex points. The next plan is the Business plan, where you pay $1.5 per flex point. You need 500 flex points, so your minimum price is $750. The next plan is Enterprise, which costs $2.00 per Flexpoint.

 

Funnel prices

 

While these prices may appear well above some of the levels you pay on Supermetrics, we appreciate that your plan allows you to export data to different destinations. For instance, Looker Studio, Google Sheets, and Excel are in the Starter plan. The majority of databases (37) are in the Business plan. Only one destination, Snowflake, requires the Enterprise plan. We also appreciate that connectors under each price level are identified.

 

Hevodata: The Fourth-Best Supermetrics Competitor

 

Hevodata is the fourth-best Supermetrics alternative, but you must be ready to pay more at the starting price of $239. However, we still believe it delivers better value for money for the following reasons:

 

Here’s why:

 

HevodataSupermetrics
Starting Price$239$39 or (€29)
Data Source Connectors144138
No Premium Connectors (Are all connectors available at all pricing levels?)NoNo
Destinations1515
Is database destination pricing independent of row count?NoNo
Spreadsheets and Business IntelligenceNo, Tableau and Excel are available through the data warehouse.All are available except Tableau
Reporting TemplatesNoYes

 

Hevodata vs Supermetrics Features

Data Source Connectors

Hevodata records 150+ data connectors, which is on par with Supermetrics. We can confirm 144 Hevodata connectors and 138 Supermetrics connectors. Further, the platform has premium connectors, but there is a twist to this.

 

The two classes of connectors identify the connectors that are free to use and others that are not free. In the free plan, you can only access the free connectors. However, in the paid plans, you access all the connectors. That alone makes Hevodata better than Supermetrics.

 

Destinations and API Integrations

Hevodata has 15+ destinations, but we can confirm counting 9 database destinations. Note that spreadsheets, business visualization tools, and business intelligence apps are not listed as destinations. That means you must consider alternative ways of sending data to the tools.

 

Spreadsheets, Business Intelligence, and Reporting Templates

Reporting may be complicated because these tools are unavailable as destinations. You also don’t get report templates on Hevodata. For that, you would need to consider other Supermetrics alternatives.

 

Pricing Plans

Lastly, we focus on the Hevodata pricing plans, starting at $239 for the Starter plan, which includes 5 million events or active rows. The Professional plan costs $649 and has an estimated 20 million active rows or events. Lastly, the business-critical plan gives you a custom quotation. Note that the pricing takes into account the number of data rows.

Hevodata prices

 

Adverity: The Fifth-best Supermetrics Alternative

 

Adverity

 

The starting price is $500, but if you select a database destination, your cost could rise above $2000. You still need to contact sales. Here is why we ranked Adverity fifth in the list of Supermetrics competitors:

 

AdveritySupermetrics
Starting Price$500$39 or (€29)
Data Source Connectors363138
No Premium Connectors (Are all connectors available at all pricing levels?)No – Core and all connectors tiers. Unclear from the website which connector belongs in what bucket. Core connectors in a $500/month plan. All connectors starting at $2000/monthNo
Destinations2815
Is database destination pricing independent of row count?NoNo
Spreadsheets and Business IntelligenceLooker Studio and Power BI are not available. Tableau, Google Sheets, and Excel are available.All are available except Tableau
Reporting TemplatesNoYes

 

Adverity vs. Supermetrics Features

Data Source Connectors

Adverity has 500+ data source connectors, but we can confirm 363. That number is approaching three times what Supermetrics offers, so Adverity is appropriate for those who cannot find all the connectors they need on Supermetrics. The only challenge, however, is that some connectors are premium. Specifically, Adverity has core and non-core connectors, and it is unclear which connector is where.

 

Destinations and API Integrations

Adverity lists 28 data destinations. The destinations are mainly databases, but they also include business intelligence tools. It is critical to note that the pricing for database destinations can be above $2000, but you must contact sales to be sure.

 

Spreadsheets, Business Intelligence, and Reporting Templates

Looker Studio, Power BI, Tableau, and Google Sheets are available as destinations, making it possible to prepare your reports. The challenge with Adverity, like in the case of Supermetrics, is that you have to start by identifying your destination when enquiring.

 

Pricing Plans

Lastly, concerning pricing, Adverity needs to provide information on its website. Instead, the pricing gives a form where you can submit your inquiry. Our research shows that the starting price is $500, but if you export data to a database, your price might exceed $2000. The same applies to non-core data connectors. Be ready with the list of connectors and your specific database when submitting the price inquiry on Adverity.

 

Summary Table of Best 5 Supermetrics Alternative Competitors

Having evaluated each of the top five Supermetrics alternatives with the best value for money, we now focus on giving you a summary table that shows the rank, brand name, starting price, and G2 rating. This table provides a snapshot or quick reference point for choosing a no-code data integration tool.

 

Supermetrics Competitors RankSupermetrics Competitor BrandStarting PriceG2 Rating
1.Windsor.ai$194.8
2.Fivetran$244.2
3.Funnel.io$1084.5
4.Hevodata$2394.3
5.Adverity$5004.4

 

Other Supermetrics Alternative Competitors in the Top 10

What if you want to look beyond the top five list above? Coupler.io, Dataslayer, Portermetrics, Power My Analytics, and Improvado could interest you as Supermetrics alternatives. Here is what we think about these alternatives and why we didn’t include them in the top five Supermetrics alternatives but have them in the top ten list:

 

Coupler.io vs Supermetrics

We only omitted Coupler.io from the top five list because it has fewer data connectors. With 53 codeless data integration tools, you must begin by checking for the connectors you need on Coupler.io. It would be an excellent go-to data integration platform if you can find the connectors and destinations on this platform. However, it still ranks behind Windsor.ai as the best Supermetrics competitor due to its starting price of $49.

 

Dataslayer vs Supermetrics

Dataslayer has a starting price of $29 per month. That is lower than the Supermetrics competitor. However, there’s a catch. You can only export data to Looker Studio and Google Sheets. Other destinations are accessed through Google Sheets.

 

Then there is the elephant in the room: API integrations start at $3600 annually, while BigQuery data transfers start from $355 monthly. No other database is supported without talking to sales. These facts lead us to the conclusion that you should consider Dataslayer only if you don’t need API integrations, you can find all your data connectors, and you want to send data directly to Google Sheets or Looker Studio. Beyond that, Dataslayer is not an option.

 

Portermetrics vs Supermetrics

Could Portermetrics be a good Supermetrics alternative? Yes, for individuals who want to extract data from a limited number of sources and send it to Looker Studio or Google Sheets. The starting price of $12.49 is the reason for this call. Otherwise, the 19 codeless data connectors are dwarfed by the 138 in Supermetrics. Most critically, there is no database destination if you choose Portermetrics.

 

Power My Analytics vs Supermetrics

Power My Analytics pricing starts from $14.95, a fraction of the Supermetrics alternative. The platform gives you 45 codeless data connectors that you can access at all pricing levels. As for reporting and destinations, Power My Analytics has 48 native connectors for Looker Studio. It also has Google Sheets extension and Excel integration but no Tableau or Power BI.

 

Additionally, API integrations start at $299/month, but you must contact sales for database destinations. Power My Analytics is only suitable if you want to send data directly to the reporting tool in Looker Studio or Google Sheets. Beyond that, it is not a good Supermetrics alternative.

 

Improvado vs Supermetrics

We recognize Improvado as an established brand in the data integrations market. Why does it not provide details about pricing on the platform? Why must one go through sales for such crucial information?

 

If these questions don’t bother you and you are a big-budget brand, you may consider Improvado as a Supermetrics alternative. We note that Improvado points out that it has enlisted clients with a $10 million marketing budget. That shows that the brand targets large organizations. You should, therefore, expect the price to be a bit steep.

 

So, Which Supermetrics Alternative Should You Choose?

There are many data integration platforms in the market today. As new platforms emerge, existing platforms respond to the growing competition by improving their services.

Further, we observe that data integration services continue targeting different beachhead markets based on factors like the need for data integration services, data volumes, and features like dashboards and reporting. That is why our analysis of Supermetrics alternative competitors looked into all vital features and benefits that enterprises should consider when assessing data integration platforms.

Some platforms like Windsor.ai serve the data needs of organizations across the board. The low entry price makes Windsor.ai the best Supermetrics alternative for individuals, small teams, and organizations. A large number of data source connectors, coupled with the accessibility of all connectors at all price levels, means that large organizations using many applications for marketing, CRM, and others would find the platform helpful and for data-intensive decision-making. Additionally, organizations with extensive data needs can use Windsor.ai without concerns about fluctuating prices because the platform does not count data rows in its pricing.

If, for any reason, you want to focus on a Supermetrics alternative other than Windsor.ai, we would recommend looking into the other platforms listed in our top 5 Supermetrics competitors. Fivetran starts at $24 and then there is Funnel.io which starts at $108. The last two firms are Hevodata and Adverity. Each of these platforms offers better data integration capabilities than Supermetrics.

 

FAQs

What is Supermetrics used for?

Supermetrics is a data integration platform. Business organizations use Supermetrics to extract data from multiple applications, including digital marketing and CRM apps, for analysis and reporting.

 

What should I consider when looking for Supermetrics alternatives?

When selecting your Supermetrics alternative, ensure you can find connectors for the data sources and destinations on the competitor’s platform. Check whether there are any limitations on data volumes and number of users allowed for your subscription. Some platforms charge their prices based on data volume measured by the number of active data rows. Lastly, confirm whether the competitor platform offers any data visualization and reporting features.

 

What is the best Supermetrics alternative?

The best Supermetrics alternative depends on your data integration needs. With several factors considered, Windsor.ai comes out as the best Supermetrics competitor for a reasonable budget, data source connectors, and use across organizations of different sizes.

 

What is Windsor.ai?

Windsor.ai is a no-code data integration service. It is also the leading Supermetrics competitor. Windsor.ai offers more than 300 data source connectors.

 

How much is Windsor.ai?

Pricing starts at only $19 per month, billed annually. Check the Windsor.ai website for more pricing information.

 

 

Read Also:

Supermetrics Pricing Overview