Overview, Pricing and Alternatives

This article will cover all the essential aspects of and highlight what sets it apart from other marketing reporting tools.

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Table of contents

    1. Overview
    2. Data Connectors
    3. Data Destinations
    4. Pricing
    5. Who is Recommended For?
    6. Rating
    7. Is Safe?
    8. Top 9 Alternatives
    9. Summary
    10. FAQ Overview is a data automation and analytics platform. It is designed to simplify the process of collecting and organizing data for analysis and reporting purposes within the familiar interface of Google Sheets.

The tool allows you to set up data connections easily through a user-friendly interface. You can configure the couplers by providing the necessary credentials or API keys for the desired data source. supports various data types, including numbers, dates, texts, and even images. provides scheduling options to automate the data refreshing process. You can set specific intervals for the tool to automatically update the imported data in your Google Sheets, ensuring that your reports or analysis are always up to date.

In addition to the data integration tool, offers data analytics consulting services.


Other features:

  • Data sync by request
  • Automatic Data Refresh
  • Data appending or rewriting option
  • Custom integrations are available
  • Combine different data sources into one Data Connectors

data source

With, you can connect to 50+ different platforms and services such as Airtable, Trello, Pipedrive, Jira, HubSpot, and many more. With this data, you can create a custom reporting tool for your project.

On the other hand, the functional versatility of allows you to utilise it for different analytical purposes and even use it as a backup solution. Data Destinations

popular destinations

  • Google Looker Studio
  • Google Sheets
  • Excel
  • BigQuery
  • Power BI
  • Pricing pricing has three standard pricing plans plus a fourth for custom offers. To understand which subscription plan works best for your needs, just go with a free 14-day trial.


1. Starter

The Starter plan starts at $49/mo and includes two users, 500 runs per month, and 10,000 rows per run.


2. Squad

The Squad plan starts at $99/mo and includes five users, 4000 runs per month, and 50,000 rows per run.


3. Business

The Squad plan starts at $249/mo and includes unlimited users, 10 000 runs per month, and 100,000 rows per run.


4. Enterprise

Designed for sizable teams and enterprises managing substantial data volumes and requiring advanced solutions for diverse business cases, this plan is available by contacting their sales team.



Who is Recommended For?

Here are some groups of users for whom might be particularly beneficial:


  1. Digital Agencies:
    • Minimize time dedicated to reporting, allowing for increased focus on achieving monthly goals through automated client reporting.
    • Foster trust through transparency by utilizing our dashboard templates to highlight progress and accomplishments.
    • Prolong client retention by proactively sharing data that surpasses their expectations, thus preventing churn.
  2. E-commerce Businesses:
    • E-commerce businesses with data dispersed across multiple platforms, such as sales channels, marketing tools, and inventory management systems, can use to integrate and synchronize data for a unified view of their operations.
    • Enhance conversion rates by gathering data from WooCommerce or Shopify, transforming more visitors into dedicated customers.
    • Boost sales by incorporating CRM data into your decision-making process, adopting a customer-centric approach to drive increased revenue.
  3. Marketing Professionals:
    • Marketing professionals working with diverse advertising and analytics platforms can utilize to centralize data, enabling them to assess campaign performance, track conversions, and optimize marketing strategies.
  4. Financial Analysts:
    • Gather information from Stripe, Xero, or QuickBooks to guarantee precise and effortless budgeting.
    • Develop projections by crafting precise, data-supported forecasts to underpin informed decision-making and growth strategies.
    • Monitor Profit and Loss (P&L) with an automated, high-level overview of a business’s revenues, expenses, and net profits.
  5. Sales Managers
    • Segment potential leads by leveraging comprehensive insights from various sources.
    • Enhance your sales pipeline by constructing a dashboard for your sales funnel, identifying areas for improvement.
    • Foster collaboration between sales and marketing by establishing a unified point of reference, ensuring alignment and shared understanding. Rating

  • 4,9 of 5 (40 Reviews)
  • Capterra: 4,9 of 5 (47 Reviews and Ratings)
  • Product Hunt 5 of 5 (36 Reviews and Ratings)



Is Safe?’s infrastructure is hosted on Google Cloud and AWS. The platform adheres to numerous security standards and certifications, encompassing ISO/IEC 27001, HIPAA/HITECH, FedRAMP, GDPR, SOC 2, among others.

Various precautions are taken to prevent unauthorized access to personal data and electronic communication systems (eg Multi-Factor Authentication (MFA) for data sources that support this electronic authentication method).



Top 9 Alternatives

  2. Supermetrics
  3. Improvado
  5. Fivetran
  6. Adverity
  8. Stitch
  9. Portermetrics


Side-by-side product overview: vs
Free trial Yes (30 days) Yes (14 days)
Data Source Integrations7653
G2 review score average (1 to 5 stars)4.84.9
All connectors available on all pricing tiersYesYes
Paid plans starting from$19/month$49/month
Free forever planYesNo
Unlimited users on all plans YesNo
Use of all destinations with all plansYesYes
SOC2 Type 2 compliantYesYes
Single sign on/MFAYesYes
Looker Studio connectors661
Power BI connectorYesYes
Google Sheets pluginYesYes
Excel integrationYesYes



Summary is recommended for a variety of users and businesses that require seamless and efficient data integration between different platforms and applications.

We assume you’ve become acquainted with the leading alternatives to for data visualization and reporting. We highly recommend giving a try as your first choice. is an analytics and attribution platform that specializes in marketing data integration, analytics, and reporting. However, the place where shines is marketing attribution which is the only reliable way to track the real-world performance of your marketing efforts. puts much stock in your customers’ journey across all touchpoints leading to the final purchase. It involves collecting data from multiple sources, mapping out the marketing touchpoints, and tracking your customers’ journey to generate more realistic and richer data.

Register today to check out the best alternative that can help you optimize and consolidate your marketing efforts.


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Is for Free?

Yes, you can avail a free trial of for a duration of 14 days. No credit card is required to start a free trial.


Does have an referral program?

Yes, you can find information about their referral program here.



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