This article will cover all the essential aspects of Coupler.io and highlight what sets it apart from other marketing reporting tools.
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Table of contents
Coupler.io Overview
Coupler.io is a data automation and analytics platform. It is designed to simplify the process of collecting and organizing data for analysis and reporting purposes within the familiar interface of Google Sheets.
The tool allows you to set up data connections easily through a user-friendly interface. You can configure the couplers by providing the necessary credentials or API keys for the desired data source. Coupler.io supports various data types, including numbers, dates, texts, and even images.
Coupler.io provides scheduling options to automate the data refreshing process. You can set specific intervals for the tool to automatically update the imported data in your Google Sheets, ensuring that your reports or analysis are always up to date.
In addition to the data integration tool, Coupler.io offers data analytics consulting services.
Other features:
- Data sync by request
- Automatic Data Refresh
- Data appending or rewriting option
- Custom integrations are available
- Combine different data sources into one
Coupler.io Data Connectors
With Coupler.io, you can connect to 50+ different platforms and services such as Airtable, Trello, Pipedrive, Jira, HubSpot, and many more. With this data, you can create a custom reporting tool for your project.
On the other hand, the functional versatility of Coupler.io allows you to utilise it for different analytical purposes and even use it as a backup solution.
Coupler.io Data Destinations
- Google Looker Studio
- Google Sheets
- Excel
- BigQuery
- Power BI
- Monday.com
Coupler.io: Pricing
Coupler.io has three standard pricing plans plus a fourth for custom offers. To understand which subscription plan works best for your needs, just go with a free 14-day trial.
1. Starter
The Starter plan starts at $49/mo and includes two users, 500 runs per month, and 10,000 rows per run.
2. Squad
The Squad plan starts at $99/mo and includes five users, 4000 runs per month, and 50,000 rows per run.
3. Business
The Squad plan starts at $249/mo and includes unlimited users, 10 000 runs per month, and 100,000 rows per run.
4. Enterprise
Designed for sizable teams and enterprises managing substantial data volumes and requiring advanced solutions for diverse business cases, this plan is available by contacting their sales team.
Who is Coupler.io Recommended For?
Here are some groups of users for whom Coupler.io might be particularly beneficial:
- Digital Agencies:
- Minimize time dedicated to reporting, allowing for increased focus on achieving monthly goals through automated client reporting.
- Foster trust through transparency by utilizing our dashboard templates to highlight progress and accomplishments.
- Prolong client retention by proactively sharing data that surpasses their expectations, thus preventing churn.
- E-commerce Businesses:
- E-commerce businesses with data dispersed across multiple platforms, such as sales channels, marketing tools, and inventory management systems, can use Coupler.io to integrate and synchronize data for a unified view of their operations.
- Enhance conversion rates by gathering data from WooCommerce or Shopify, transforming more visitors into dedicated customers.
- Boost sales by incorporating CRM data into your decision-making process, adopting a customer-centric approach to drive increased revenue.
- Marketing Professionals:
- Marketing professionals working with diverse advertising and analytics platforms can utilize Coupler.io to centralize data, enabling them to assess campaign performance, track conversions, and optimize marketing strategies.
- Financial Analysts:
- Gather information from Stripe, Xero, or QuickBooks to guarantee precise and effortless budgeting.
- Develop projections by crafting precise, data-supported forecasts to underpin informed decision-making and growth strategies.
- Monitor Profit and Loss (P&L) with an automated, high-level overview of a business’s revenues, expenses, and net profits.
- Sales Managers
- Segment potential leads by leveraging comprehensive insights from various sources.
- Enhance your sales pipeline by constructing a dashboard for your sales funnel, identifying areas for improvement.
- Foster collaboration between sales and marketing by establishing a unified point of reference, ensuring alignment and shared understanding.
Coupler.io Rating
- G2.com: 4,9 of 5 (40 Reviews)
- Capterra: 4,9 of 5 (47 Reviews and Ratings)
- Product Hunt 5 of 5 (36 Reviews and Ratings)
Is Coupler.io Safe?
Coupler.io’s infrastructure is hosted on Google Cloud and AWS. The platform adheres to numerous security standards and certifications, encompassing ISO/IEC 27001, HIPAA/HITECH, FedRAMP, GDPR, SOC 2, among others.
Various precautions are taken to prevent unauthorized access to personal data and electronic communication systems (eg Multi-Factor Authentication (MFA) for data sources that support this electronic authentication method).
Top 9 Coupler.io Alternatives
Side-by-side product overview: Coupler.io vs Windsor.ai
Windsor.ai | Coupler.io | |
---|---|---|
Free trial | Yes (30 days) | Yes (14 days) |
Data Source Integrations | 76 | 53 |
G2 review score average (1 to 5 stars) | 4.8 | 4.9 |
All connectors available on all pricing tiers | Yes | Yes |
Paid plans starting from | $19/month | $49/month |
Free forever plan | Yes | No |
Unlimited users on all plans | Yes | No |
Use of all destinations with all plans | Yes | Yes |
SOC2 Type 2 compliant | Yes | Yes |
Single sign on/MFA | Yes | Yes |
Looker Studio connectors | 66 | 1 |
Power BI connector | Yes | Yes |
Google Sheets plugin | Yes | Yes |
Excel integration | Yes | Yes |
Summary
Coupler.io is recommended for a variety of users and businesses that require seamless and efficient data integration between different platforms and applications.
We assume you’ve become acquainted with the leading alternatives to Coupler.io for data visualization and reporting. We highly recommend giving Windsor.ai a try as your first choice.
Windsor.ai is an analytics and attribution platform that specializes in marketing data integration, analytics, and reporting. However, the place where Windsor.ai shines is marketing attribution which is the only reliable way to track the real-world performance of your marketing efforts.
Windsor.ai puts much stock in your customers’ journey across all touchpoints leading to the final purchase. It involves collecting data from multiple sources, mapping out the marketing touchpoints, and tracking your customers’ journey to generate more realistic and richer data.
Register today to check out the best Coupler.io alternative that can help you optimize and consolidate your marketing efforts.

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FAQ
Is Coupler.io for Free?
Yes, you can avail a free trial of Coupler.io for a duration of 14 days. No credit card is required to start a free trial.
Does Coupler.io have an referral program?
Yes, you can find information about their referral program here.
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