Do you wish to switch from Improvado to another data integration program? You may have specific reasons for wanting to make the move. This article will explore some of the best Improvado alternatives and how they compare against this data integration platform. We will also guide you on the best competitor based on your needs.
About Improvado
Improvado is both a data integration and analysis tool. It enables businesses to extract data from several sources to store them in warehouses or analyze it with its tool or third-party destinations. Currently, it connects to over 500 data sources, including marketing software programs, social media accounts, and financial and operation data sources. The data can be taken to 48 destinations, although accessibility to the destinations is based on the pricing tier one is on.
Improvado Features
- ETL and data integration with 500+ sources
- Owns analysis dashboards and connects with others like Power BI and Looker Studio
- 24/7 support via phone and live chat
- Data blending across platforms
Pricing is not provided on the Improvado website. You have to talk to a sales rep before using the service or enjoying any of their offers. Also, you may have to request any features you find lacking in your service.
Why Look for Improvado Competitors?
There are several reasons why Improvado users go for competitors for their data transfers. Here are some reasons we discovered from its users.
- Improvado pricing is out of reach to some small and medium businesses. Some may want a cheaper alternative that does the same work.
- You may not want all of the bundled features and simply seek a connector that does your work simply and effectively.
- The software does not give users autonomy in pushing data to specific external sources. They have to rely on the team at Improvado to get the work done.
- You wish to use popular visualization tools such as Excel and Google Sheets and do not wish to request the same for each new project.
Most of the users we interacted with claimed that price was the biggest reason for wishing to stop using the service. The number two reason for seeking competitors was the need to rely on customer service for most volume transfers.
General Overview Table
This is how Improvado matches other alternatives in terms of the core features you would need for your data transfer and pricing.
| Improvado | Windsor.ai | Supermetrics | Fivetran | Adverity | |
| Free trial (no talking to sales) | No | Yes | Yes | Yes | No |
| Paid plans start from | Talk to sales | $19/month | $29/month | $24/month | $500/month |
| G2 review score average (1 to 5 stars) | 4.5 | 4.8 | 4.5 | 4.2 | 4.4 |
| Number of connectors available | 500+ | 303+ | 150+ | 500+ | 600+ |
| All connectors available on all pricing tiers | No | Yes | No | No | No |
| Data mapping feature (creation of own metrics and dimensions) | Yes | No | Yes | Yes | Yes |
| Free forever plan | No | Yes | No | Yes | No |
| Unlimited users on all plans | Yes | Yes | No | No | No |
| Use of all destinations with all plans | No | Yes | No | No | No |
| Looker Studio connectors | Through data warehouse | 94 | 140 | Through data warehouse | 1 |
| Power BI connector | Through data warehouse | Yes | Yes | No | Yes |
| Tableau connector | Through data warehouse | Yes | via API | Through data warehouse | Yes |
| Google Sheets plugin | Upon request | Yes | Yes | Yes | Yes |
| Excel integration | Upon request | Yes | Yes | Through data warehouse | Yes |
| API access starting price | Starting from $2000/month (talk to sales) | $19/month | Enterprise plan only (talk to sales) | $24/month | Starting from $2000/month (talk to sales) |
| SOC2 Type 2 compliant | yes | Yes | Yes | yes | Yes |
| Single sign-on/MFA | yes | Yes | Yes | yes | Yes |
| Database destination features | |||||
| Pricing based on row counts | No | no | yes | yes | No (You only pay for unique rows above the purchased bandwidth) |
| Starting price for data warehouse transfers (BigQuery, Snowflake, Azure SQL/blob, Amazon S3, MySQL, and PostgreSQL | Talk to sales | $19/month | Enterprise plan only (talk to sales) | Based on volume (active rows) | Starting from $2000/month (talk to sales) |
Let’s explore each of the following alternatives in greater detail.
Windsor.ai – Top Improvado Competitor
Windsor.ai is a data integration platform specializing in attribution modeling and data integration. You can use Windsor.ai to gather, clean, or consolidate your data from various sources and send it to warehouses or analytics tools for visualization or analysis.
Windsor.ai Features
- Windsor.ai boasts an impressive average score of 4.8/5 at G2
- It offers ETL (Extract, Transform, and Load) functionality to all destinations
- SOC 2 Type 2 certified and supports single sign-on and multi-factor authentication
- Offers all connectors to all price tiers
- Windsor.ai connects to over 300 sources and 14 destinations
- Pricing is not based on the row count
Windsor.ai Pricing
- Windsor.ai Free Plan
- Free Trial – 30 days
- Basic Plan – 19$/mo
- Standard Plan – 99$/mo
- Plus Plan – 249$/mo
- Professional Plan – 499$/mo
- Enterprise Plan – Ask for a quote
You can try Windsor.ai’s 30-day free trial. All connectors on Windsor.ai, as well as multi-touch attribution are available to all plans.
Windsor.ai vs. Improvado
Transparent Pricing
For Windsor.ai, you get the pricing and features for all tiers right on the website. It is transparent with no hidden costs. Windsor.ai also offers a free trial and a free-forever plan with all the basic functionalities unlike the competitor.
Data-Driven Attribution
Data-driven attribution helps organizations make smart decisions based on the prevailing trends caught in data. Windsor.ai provides this feature across all plans to help organizations get value from their data. While Improvado enables you to visualize your data, you may need third-party tools like Google Analytics 360 for effective attribution modeling.
Supermetrics – Next Best Alternative
Supermetrics is also an ETL tool that retrieves data from various marketing, operations and financial sources. You can save this data in a warehouse or visualize it in BI platforms or spreadsheets. It also enables you to purchase specific connectors if that is what you need.
Supermetrics Features
- Data blending across platforms.
- ELT functionality across all plans.
- Customer assistance in forums and email.
- A rating of 4.5/5 on G2.
- 150+ connectors to over 10 destinations.
Supermetrics Pricing
- 14-day card-free trial.
- Google Sheets connectors: $29.
- Looker Studio connectors: $29.
- Microsoft Excel connections: $29.
- Power BI connectors: $29.
- Databases and API: Contact sales.
Just as in the case of visualization tools, you can choose what databases to send data to and get a price for it from the sales team.
Supermetrics vs. Improvado
Flat Pricing
Unlike Improvado, Supermetrics has flat, transparent pricing for all its services. It also treats each connector as a product. This means you can just purchase the connectors you need off the bat with no other hidden charges.
Ideal for Small Businesses
Supermetrics is cheaper than Improvado in all fronts, which makes it ideal for small businesses with one to a few sources or need specific connectors. However, large organizations may find most tiers quite limiting in terms of sources and number of accounts.
Fivetran – Good for Big Data Transfers
Fivetran is also an ETL and data integration tool that works with cloud technology. Users in higher tiers access connectors to data warehouses and can choose their preferred cloud providers. Additionally, this SOC 2 Type II certified platform also offers premium support for protected data, such as medical records.
Fivetran Features
- A free forever plan for organizations with data less than 0.5 million rows a month.
- Availability of over 500 connectors to BI tools, spreadsheets and data warehouses.
- Some connectors are only available to premium users.
Fivetran Pricing
There are six tiers, namely free, starter, standard, enterprise, business-critical and private deployment. The free plan has a volume cap of 0.5 million active rows a month while the rest of the tiers have custom pricing based on rows. Therefore, there is no set price for each of the tiers.
However, the availability of features is based on the plan that you pick. We recommend that you check the pricing page for the features that you need. If they are not clear, contact the sales team for assistance.
Fivetran vs. Improvado
Premium Support for Big Data Transfers
Fivetran offers premium support for big data transfers to warehouses, which is unavailable in Improvado. It also has specific connectors for high-volume data destinations and support for protected data. If you are a large organization with business-critical data, this may be a good choice, as Improvado does not offer such support.
The Free Plan has Core Features
Fivetran’s free plan has all the core features and access to the most popular connectors. While you are still limited as to how much data you can transfer, user accounts and destinations, it is a good way to get started with no budget. Improvado lacks a free plan or a no-frills trial that you can actually use with no budget.
Adverity – Quality Support and High Number of Connectors
Adverity is chiefly a data transfer tool that works with over 600 business tools across marketing, operations, and finance. It also works with popular BI platforms for visualizations and can send your data to warehouses for storage. While not all connectors are available to all tiers, it has pretty divided connectors and features so it is clear what you get in each tier.
Adverity Features
- Access to over 600+ connectors and send data to 15+ destinations.
- Use data modeling and transformation to get cleaner data.
- Quality support for higher tiers of data transfer.
- Pricing depends on the number of accounts in each source and how you plan to visualize data.
Adverity Pricing
There is no set price for the service. While most of the offers start at $500 a month, you can get a custom price based on the number of connectors and destinations you need, as well as a set bandwidth. If you finish the monthly bandwidth before the purchase day, you pay for extra unique rows.
Adverity vs. Improvado
Adverity is quite similar to Improvado, except for a few things, as we shall discuss below.
Pricing
While you need to contact the sales team for pricing for all the tiers, Adverity is cheaper than Improvado, based on our online research. Its pricing is also straightforward, such that you know what you can or cannot get with each tier. Just keep in mind that some connectors may not be available in lower price tiers.
Higher Number of Connectors
You also access more connectors (600+) in Adverity than you do with Improvado (500+). Therefore, if you have a specific connector that you would like to use but is not available on Improvado, check it on Adverity. Just make sure you pick a price tier that has it.
What is Your Best Improvado Competitor?
Your best pick is subject to the issues you faced when using Improvado. If price was the greatest issue, Windsor.ai is the cheapest integration service with all the connectors you may need. Windsor.ai is also a choice where you need easy data transfers and premium support. On the other hand, Fivetran may also be a choice in high-volume data transfers where premium support is required.
From our comparison, we can comfortably say that Windsor.ai is the best Improvado alternative in the market. Windsor.ai offers all you would find in Improvado at a lower price and with better support. The rest of the alternatives are also good, depending on your specific needs.