Are you looking for Whatagraph alternatives? We shall explore its competitors and what they excel at to help you find the right replacement. Check them out in the article below.
Overview of Whatagraph
Whatagraph is a connector, marketing analytics, and reporting tool that enables users to send data to various destinations or use inbuilt features to create visual reports based on their data. It connects to several marketing and financial platforms and simplifies the process of gathering data and transforming it for various uses.
Features of Whatagraph
- It offers a free trial without talking to sales reps.
- It connects to popular marketing platforms for easy data extraction.
- The interface is user-friendly and easy to use.
- You can use the data mapping tool to create your metrics.
- All connectors are available in all price tiers.
Why You Might Be Looking for Whatagraph Alternatives
Despite offering an easy-to-use interface and connection to various platforms, the service has several limitations, as we found from customers who have been using it. Here are some of the challenges they faced.
- Users often mention the need for additional connectors to integrate all their data sources. Businesses with diverse data sources might require more extensive connector options than Whatagraph provides.
- The platform has a high starting price, which can be prohibitive, particularly for small businesses. Many have started exploring alternative, cheaper platforms.
- The lack of a free forever plan means users must fully commit before they can assess the platform’s suitability. It also lacks a monthly pricing model, which ties users to a long-term contract.
- Key features such as unlimited users and advanced data mapping are not available in the lower pricing tiers.
The Best 4 Whatagraph Alternatives
We explored four Whatagraph alternatives that offer competitive pricing and comparable or better features to help deal with challenges faced by Whatagraph users. Here are the suggested options.
- Windsor.ai
- Supermetrics
- Fivetran
- Dataslayer
Comparison Table
| Whatagraph | Windsor.ai | Supermetrics | Fivetran | Dataslayer | |
| Free trial (no talking to sales) | Yes | Yes | Yes | Yes | Yes |
| Paid plans start from | $219/month | $19/month | $29/month | $24/month | $29/month |
| G2 review score average (1 to 5 stars) | 4.5 | 4.8 | 4.5 | 4.2 | 4.8 |
| Number of connectors available | 50+ | 303+ | 150+ | 500+ | 51 |
| All connectors available on all pricing tiers | Yes | Yes | No | No | Yes |
| Data mapping feature (creation of own metrics and dimensions) | Yes | No | Yes | Yes | No |
| Free forever plan | No | Yes | No | Yes | Yes |
| Unlimited users on all plans | No | Yes | No | No | Yes |
| Use of all destinations with all plans | No | Yes | No | No | No |
| Looker Studio connectors | Yes | 94 | 140 | Through data warehouse | 33 |
| Power BI connector | Yes | Yes | Yes | No | No |
| Tableau connector | Yes | Yes | via API | Through data warehouse | No |
| Google Sheets plugin | Yes | Yes | Yes | Yes | Yes |
| Excel integration | Yes | Yes | Yes | Through data warehouse | No |
| API access starting price | $249/a month | $19/month | Enterprise plan only (talk to sales) | $24/month | Starting from a free plan |
| SOC2 Type 2 compliant | Yes | Yes | Yes | Yes | No |
| Single sign-on/MFA | Yes | Yes | Yes | Yes | No |
| Database destination features | |||||
| Pricing based on row counts | No | No | Yes | Yes | No |
| Starting price for data warehouse transfers (BigQuery, Snowflake, Azure SQL/blob, Amazon S3, MySQL, and PostgreSQL | $249/month | $19/month | Enterprise plan only (talk to sales) | Based on volume (active rows) | Starting from $355/month |
Windsor.ai – The Leading Whatagraph Competitor
Windsor.ai is an AI-powered data integration solution. It works with a broad range of data sources and destinations and offers flat pricing across all tiers.
Windsor.ai vs. Whatagraph
Data Sources and Destinations
Windsor.ai supports over 303 connectors and offers integration with various data sources and destinations. It provides all connectors across all pricing tiers, which is beneficial for users needing extensive data integration capabilities. It beats Whatagraph, which offers slightly above 50 connectors and limited user access.
When it comes to data transfer to warehouses, Windsor.ai offers access to all the major platforms, including BigQuery, Snowflake, Azure SQL/blob, Amazon S3, MySQL, and PostgreSQL at just $19/month. Unfortunately, Whatagraph only transfers data to BigQuery at $249/month.
Price and Value for Money
Starting at $19 per month, Windsor.ai is one of the more cost-effective options among its competitors. Its pricing model is flexible and allows users to access a wide range of connectors and features without significant financial commitment. Compared to the $249 offered by Whatagraph, Windsor.ai is ideal for users seeking value for money.
Customer Experience
Windsor.ai is highly rated by users, with a G2 review score of 4.8 than Whatagraph’s 4.5. Customers appreciate its extensive connector library and affordability. Additionally, it offers round-the-clock support to all its users on any matters concerning data transfer.
Supermetrics – A Good Choice for Small Organizations
Supermetrics offers both data integration and visualization with an eye on marketing metrics. Here is how it compares with Whatagraph.
Supermetrics vs. Whatagraph
Data Sources and Destinations
Supermetrics connects to over 150 data sources and over 10 destinations. You can use it to extract data from marketing and financial sources for visualization, analysis, and data warehouses. It has connectors for use with Looker Studio, Power BI, Tableau, and Google Sheets among others. If you wish to connect to data warehouses like BigQuery, Snowflake, Azure SQL/blob, Amazon S3, MySQL, and PostgreSQL, you have to subscribe to the Enterprise plan.
Since Whatagraph only works with Big Query, you may use Supermetrics to connect to other warehouses. Unfortunately, there is no set price for this functionality.
Price and Value for Money
While Supermetrics does not have a free plan, you can start using it for as low as $29. It is ideal for small organizations that need one or a few connectors. This is way cheaper than Whatagraph whose plans start at $249. Just keep in mind that each connector is offered as a product and provided at separate pricing.
Supermetrics indeed provides value for money, especially to small and medium-sized organizations that just need a few connectors. Additionally, ELT functionality is available in all plans, enabling users to load and transform any data in any price tier. You can also have a 14-day free trial without any need to call the sales reps.
Customer Experience
Supermetrics has a G2 review score of 4.5, reflecting its solid performance and feature set. It also provides quality, round-the-clock support to all the price tiers. The website has extensive articles on major issues and procedures that come into play when transferring data. Whatagraph also offers quality support, with a G2 rating of 4.5. Therefore, on this front, both tools are at par with each other.
Fivetran – Third-Best Whatagraph Alternative for Specific Data Types
Fivetran is an ELT solution that has been offering data integration functionality since 2012. Here’s how it compares with Whatagraph.
Fivetran vs. Whatagraph
Data Sources and Destinations
Fivetran boasts over 500 connectors and sends data to over 15 destinations. You can connect to marketing tools or financial software with ease, model, and transform the data before sending it to the desired destination. Fivetran offers connectors to high-volume data destinations on its upper tiers. It also offers support for protected data like health data.
Whatagraph has just over 50 data sources, which is just a tenth of what Fivetran has. It does not offer connectors to large databases, except for BigQuery. Therefore, organizations seeking to transfer protected data or access high-volume destinations may consider Fivetran. They only need to pick a price tier that has the features they need.
Price and Value for Money
Fivetran has a forever-free plan for organizations with less than 0.5 million rows a month. ELT functionality is available to all the price tiers. Each of the other price tiers; starter, standard, Enterprise, business-critical, and private deployment has specific features targeting the particular needs of the organization.
For example, the Business Critical pricing tier is designed for organizations that need the highest level of data protection. It has such features as Access to Fivetran HVR and Hybrid deployment option, access to HVR and hybrid deployment option, and customer-managed keys for encryption. Fivetran has solutions for any business that needs specific functionality.
Fivetran beats Whatagraph in terms of targeted solutions at a comparable price. If you have additional needs, you can always pay for additional unique rows rather than upgrade your price tier. Its free price tier has all the core features small businesses need. Overall, you get more value for your dollars on Fivetran.
Customer Experience
Fivetran has an FAQ page and live chat for speedy resolution of issues right on the websites. This is similar to what Whatagraph offers its users. In terms of user reviews, Fivetran has a lower rating of 4.2 compared with 4.5 for Whatagraph. However, this is still solid and shows its quality. Additionally, the premium support for higher-tier customers is commendable, especially when the business is dealing with critical or sensitive data requiring higher protection.
Dataslayer – Fourth-Best Whatagraph Competitor for Marketing Data Transfers
Dataslayer closes the list of the four best alternatives to Whatagraph. Let’s explore its capabilities and pricing.
Dataslayer vs. Whatagraph
Data Sources and Destinations
Dataslayer connects to 51 data sources and sends it to up to seven destinations. The platform is still growing its services but is a little better than Whatagraph. This is because all users can import data from Supermetrics and data blending if on a paid-price tier. API is also available on all price tiers, including the free plan. Dataslayer also allows data transfers to other warehouses besides BigQuery. Whatagraph only transfers data to Big Query.
Price and Value for Money
First, Dataslayer has a free forever plan for small businesses with 1,000 or fewer rows. The rest of the offers start at $39.90 a month with an annual payment or $44.90 with a monthly payment. The starting price for Whatagraph is $249 a month, which is billed annually, which can be quite expensive for small businesses.
Dataslayer offers unlimited users on all pricing tiers except the free one. All paid plans also have unlimited rows from all data sources. There are also unlimited reports in all price tiers, including the free one. This feature is unavailable on Whatagraph. Overall, Dataslayer offers better value for money even with a similar number of data sources.
Customer Experience
All paid plans on Dataslayer enjoy 24/7 customer support as well as 30-minute training calls at no extra cost. Dataslayer also provides lots of information on its support page to help users understand the technicalities of data transfer. While Whatagraph offers general support to all users, it does not have a training program. We found both websites easy to use and well-organized for new visitors.
Why is Windsor.ai the Best Whatagraph Alternative?
Windsor.ai comes as the best Whatagraph competitor for several reasons. First, it offers 300+ connectors (against 50 connectors for Whatagraph) at a fraction of the price that Whatagraph charges its users. Second, all connectors are available to all users, something that most of all other competitors do not offer their users.
Third, Windsor.ai gives unlimited access to data warehouses across all price tiers without limiting the number of rows that should be active. This makes it a cheaper option for any company transferring huge volumes of data. Finally, it has bundled up features based on the needs of different company sizes and users. Therefore, if planning to move to a better platform for your data transfers, consider Windsor.ai. The rest are also better in specific areas that may appeal to your business.