Best Funnel.io Alternatives: Affordable Options for 2025

If you’re reading this, most likely, you’re a marketer, data analyst, or business growth professional exploring effective ways to connect your marketing data. Or maybe you’re already using Funnel.io and wondering if there’s a better option out there. Anyway, this post will help you better understand all the ins and outs of Funnel.io and how it compares to its top competitors.

Read on to learn how Funnel.io works, what it does well, where it falls short, how much it costs, and—most importantly—why some users are switching to other platforms. You’ll get side-by-side comparisons of the most popular Funnel.io alternatives, including Windsor.ai, and define which one might be the perfect fit based on your goals, tech stack, and budget.

Whether you’re scaling a startup or managing data at an enterprise level, this guide was made to help you make an informed decision on the best data integration software for your needs.

In this article:

1. 1. Funnel.io overview
   2. Why consider an alternative to Funnel.io?
   3. The best Funnel.io alternative: Windsor.ai
   4. Supermetrics
   5. Metrics Watch
   6. Improvado
   7. Fivetran
   8. Which Funnel.io alternative are you choosing?

Funnel.io overview

At its core, Funnel.io operates as a standard ETL (Extract, Transform, Load) tool that retrieves data from various platforms, adjusts data format, and sends it to different destinations (BI dashboards, databases, spreadsheets, or warehouses).

Funnel.io provides 230+ connectors for social media, CRM, affiliate, e-commerce, and other business platforms, including Meta Ads, Google Ads, HubSpot, etc.

Key features of Funnel.io:

• ETL automation
• Custom data mapping across source and destination fields
• SOC 2 Type 2 certification, along with SSO and MFA support
• 24/7 customer support 
• Two years of historical data access
• Custom connector development for enterprise clients

Funnel.io pricing:

The latest pay structure at Funnel.io bases fees on the number and type of connectors, accounts, destinations, and advanced features. Users should utilize Funnel.io’s price calculator and book a demo with a sales person to get a custom quote based on their needs, causing many inconveniences for those seeking immediate, transparent pricing. 

What’s more, Funnel.io divides its connectors into categories, making the majority of data sources and destinations available only on the most expensive plans.

In addition, Funnel incorporates a credit system known as Flexpoints. These points represent a user’s utilized and remaining capabilities within the platform, encompassing data connectors, transformation features, and various services. Each subscription plan includes a specific allocation of Flexpoints that clients can utilize during their billing cycle.

Funnel.io rating:

• G2: 4.5 out of 5 
• Capterra: 4.7 out of 5
• Software Advice: 4.7 out of 5
• TrustPilot: 2.8 out of 5

Most platform users find Funnel powerful, yet they have limited confidence in its usability, accuracy, setup timelines, and cost-effectiveness against growing Funnel.io rivals who provide more features for less.

Why consider an alternative to Funnel.io?

Although Funnel.io remains popular in the global market, its utilization comes with some notable constraints. Teams generally turn to Funnel.io competitors due to the five main factors described below.

1. Limited data transformation capabilities

Funnel excels in handling simple data transformation tasks but falls short when faced with more complex scenarios. 

For example, when consolidating data from different sources, each using distinct terms like “views” and “impressions,” Funnel.io doesn’t automatically unify those metrics. The platform does not provide automation tools that the majority of users need, so they either perform manual changes directly to their data or create additional processes outside Funnel.io to achieve dimensional alignment while correcting data inconsistencies.

Given that a significant portion of analytics efforts involves manual data transformation, Funnel’s processes are often time-consuming. Thus, for businesses that handle multiple marketing campaigns across numerous platforms, Funnel’s ETL functionality is pretty limited.

You can find Funnel.io alternatives that automatically standardize similar metrics through ML algorithms, freeing you from performing hundreds of hours of manual work.

2. Premium connectors

Funnel.io categorizes its connectors into different tiers, restricting access to many data sources and destinations unless you’re on Business or above plans. This can be a significant drawback for companies looking to extract data from some specific platforms without exceeding their budget. 

As the best Funnel alternative here, Windsor.ai provides users with complete flexibility, giving access to all data sources and destinations on every plan, even during a free trial.

3. Limited metrics and dimensions

Although Funnel.io offers an extensive base of data sources, users complain about quite a small pool of available metrics and dimensions after connection. So, if you need to create comprehensive reports with detailed views about audience segmentation, campaign goals, and conversion timeframes, you might encounter limitations with Funnel.io.

In contrast, Windsor.ai provides a more solid data extraction capability, allowing users to access a broader range of available data fields and conduct in-depth analysis with greater precision.

4. Time-consuming setup and learning

The onboarding process of Funnel.io creates difficulties for many users. The software requires substantial time to combine multiple data sources, while learning the interface through training sessions becomes essential for mastering transformations and mapping functions. 

Many Funnel.io competitors shortcut their integration processes by offering both easy setup solutions and standardized templates and providing more user-friendly interfaces.

5. High cost for growing teams

While technically not tied to row counts, the Funnel’s pricing structure can climb quickly as you add accounts, connectors, or destinations. The Flexpoints system enables usage control yet makes it difficult to forecast the worth you will obtain from each pricing plan.

If your organization is growing or frequently tests new marketing channels, budgeting can be tricky. Alternatively, some competitors of Funnel.io charge customers with either fixed-rate pricing models or per-feature subscription plans, providing better usage scalability.

The best Funnel.io alternative: Windsor.ai

Windsor.ai’s robust ETL functionality combined with marketing attribution features at affordable rates makes it an excellent alternative to Funnel.io. 

Our no-code data integration platform helps you create insightful marketing and business reports or send extensive datasets to your databases or warehouses in just a few clicks. By offering 325+ connectors for the most popular data destinations, Windsor.ai surpasses the capabilities of many ETL systems. 

Key features of Windsor.ai:

• 325+ data sources and 16 destinations
• Embedded marketing attribution modeling
• Custom dashboards & templates: we provide a vast library of free pre-built templates for Looker Studio, Power BI, Google Sheets, Tableau, and Excel
• Top-tier security: Windsor.ai maintains SOC 2 Type 2 certification and provides an SSO functionality along with multi-factor authentication
• Unlimited users and no premium connectors on all plans
• Flat pricing model and no hidden costs
• Database destination pricing independent of row count
• 24/7 custom support via email and live chat

One major differentiator? Every pricing plan includes all the Windsor.ai connectors and destinations, starting at just $19/month. This sets Windsor.ai apart from Funnel.io, particularly benefiting agencies and fast-growing businesses with diverse tools and needs and tight budgets.

Honest verdict

To help you make the right choice, let’s look a bit deeper into both solutions.

Funnel.io is a good solution when your organization requires connecting more than 200 data sources, even though budget constraints are not severe. The platform facilitates streamlined data integration for permanent organizational growth. Under such circumstances, the elevated price point for Funnel.io becomes reasonable since it delivers significant operational advantages.

Due to the expensive pricing structure, many marketing professionals at startup companies, agencies, and mid-sized organizations have difficulty justifying Funnel.io’s cost. Users fail to exploit the extensive set of integrations available through the platform and might find Windsor.ai a more suitable solution. Windsor.ai delivers agile insights and quick data integration implementation while providing significantly more affordable pricing than the competition.

Another key factor is the learning curve. Funnel.io comes with substantial capabilities under the surface, but most users need onboarding services to extract the platform’s maximum value. In contrast, Windsor.ai’s customers can use the software immediately, as its user interface does not require complex technical training.

Finally, Windsor.ai provides advanced insights to marketers while remaining more affordable than Funnel.io and other tools in the market. So, if you want to understand your business deeply or cover clients’ projects more effectively with a lower budget and more agility – go for a 30-day free trial with Windsor.ai and see the value you’ll get.

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

Top Funnel.io competitors and alternatives

There are multiple more decent alternatives to Funnel.io available in the market, each offering unique strengths, from robust ETL pipelines to user-friendly reporting automation. 

Let’s review some leading Funnel competitors.

1. Supermetrics

Supermetrics is a well-known ELT company within the marketing data field, and customers often consider it as a direct Funnel.io competitor. 

Supermetrics provides businesses with capabilities similar to Funnel by using APIs to collect and process marketing data, automate reporting, and send the collected information to storage, visualization, reporting, or BI tools. The platform relies heavily on Google Sheets and Excel connections to attract marketers who prefer to organize their datasets in spreadsheet interfaces.

Supermetrics vs. Funnel.io

• Focus: Marketing teams mainly select Supermetrics because it provides straightforward spreadsheet data access. Funnel.io focuses more on integrating with BI tools and centralizing marketing analytics.
• Data sources: Supermetrics provides data connection capabilities to 150+ marketing and business platforms compared to 230+ connectors by Funnel.io.
• Features: The data extraction capabilities of Supermetrics excel as it focuses primarily on extraction rather than the complex transformation functionality that Funnel.io delivers.
• Pricing: The pricing structure of Supermetrics changes based on what destination customers select. Specific destinations included in pricing plans make Supermetrics more flexible compared to standard Funnel.io plans that rely on the number of data sources and accounts, yet its cost structure remains unpredictable compared to the flat pricing models like in Windsor.ai.

Verdict: Businesses seeking simple marketing data accessibility with minimal learning requirements should consider Supermetrics as an alternative to Funnel.io.

2. Metrics Watch

Metrics Watch is a unique and efficient reporting platform that stands out from Funnel competitors. It’s designed particularly for agencies requiring comprehensive email-based reports for their clients. 

The reports from Metrics Watch are automatically delivered to your inbox in a client-ready format, while Funnel.io requires external visualization platforms for this.

Metrics Watch vs. Funnel.io

• Focus: Metrics Watch automates email-based report delivery. Marketing agencies that want direct stakeholder insights prefer this system over complex Funnel’s dashboards.
• Features: Metrics Watch solution provides white-labeled reporting functions, report approval processes, and automated delivery schedules, eliminating the need for PDFs or third-party dashboards. In turn, Funnel.io offers powerful data transformation features and visualization tools, focusing on creating dashboards and integrating data into BI tools for further analysis.
• Data sources: Metrics Watch integrates with top marketing platforms like Google Analytics, Google Ads, Facebook Ads, and more, specifically for report generation purposes. Funnel.io covers all these and 200+ other data sources.
• Pricing: Metrics Watch’s pricing starts at $29/month, coming with a 14-day free trial period, making the service more accessible than standard Funnel.io costs.

Verdict: Businesses that emphasize communication automation and reporting functions might consider choosing Metrics Watch as their core reporting software solution.

3. Improvado

Improvado is an enterprise-level data integration platform that competes directly against Funnel.io when handling large-scale operations. This system delivers outstanding performance when it comes to consolidating marketing data for teams with multiple clients.

Improvado vs. Funnel.io

• Focus: Improvado supports large datasets and sophisticated processing pipelines that serve enterprises at the mid-market and enterprise levels.
• Data sources: Similarly to Funnel.io, Improvado offers more than 500+ connectors for CRMs, ad platforms, analytics tools, and custom application programming interfaces (APIs).
• Features: The Improvado system provides automated mapping, data normalization, language standardization, as well as sophisticated transformations, exceeding the capabilities of Funnel.io.
• Pricing: Improvado offers customized pricing plans based on the specific needs of each business, including the number of data sources, data volume, and additional features required. Although it costs more than the basic versions of Funnel.io, the platform provides stronger capabilities for marketing teams.

Verdict: The advanced marketing analytics capabilities of Improvado position it as an appropriate alternative for businesses that can handle higher Funnel.io costs.

4. Fivetran

The data engineering and pipeline automation solutions from Fivetran make it one of the strongest ETL tools out there.

Fivetran vs. Funnel.io

• Focus: Fivetran focuses on automated data pipeline creation and management, aiming to simplify the process of data integration with pre-built connectors and automated data ingestion. Thus, it extends its ETL capabilities to various department needs beyond marketing specifications. 
• Data sources: Fivetran supports hundreds of various data sources and destinations, including marketing and business platforms, databases, cloud storage applications, and more.
• Features: Fivetran provides automated data synchronization, ensuring that the latest data is consistently replicated to the destination. Additionally, it offers automated schema migration, data transformations, and data modeling features.
• Pricing: High costs may emerge from Fivetran’s pricing model that charges according to Monthly Active Rows (MAR), making it even much less predictable than Funnel.io.

Verdict: The general marketing team would likely find Funnel.io more suitable, yet, for businesses with extensive data engineering requirements, Fivetran will be a better fit.

Other popular Funnel.io competitors

The following list presents additional competitors to Funnel.io, each catering to different data needs. These tools offer a mix of basic reporting features and advanced analytical capabilities, helping businesses streamline their data processing and insights.

• Coupler.io
• Domo
• Adverity
• Tapclicks
• Segment
• Portermetrics
• Dataslayer.ai
• Stitch
• Whatagraph

Your team might find a better data integration and reporting solution from this list according to your priorities, which include cost flexibility, ease of use, advanced features, and white-labeled solutions.

Which Funnel.io alternative are you choosing?

Although Funnel.io maintains strength in marketing analytics, many teams still opt for more agile and cost-effective Funnel.io alternatives. The key reasons for their re-consideration are its high costs, complex setup procedures, and limited transformation capabilities.

You can select among multiple choices that provide better value than Funnel.io combined with streamlined onboarding features and custom solutions.

Windsor.ai comes in as the ideal solution for marketers and data engineers looking to build complex data pipelines and perform advanced attribution analytics—all while keeping costs under control. 

Get started with Winsdor.ai today with a free 30-day trial and experience Funnel-level functionality at a more affordable price.

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

FAQs

Is Funnel.io free?

Funnel.io provides a Forever Free plan that allows you to connect up to 4 connectors and 1 destination.

Is Funnel.io worth it?

Funnel.io provides value when organizations need to centralize marketing data from many sources. Smaller organizations face a dilemma between the investment in Funnel.io and its advantages because the best Funnel.io alternatives provide equivalent features while charging substantially lower amounts.

Who is Funnel.io best for?

Funnel.io is recommended for a range of businesses and professionals who rely on marketing data for decision-making and performance optimization. Here are some specific groups that may find Funnel.io particularly beneficial:

1. Marketing professionals:
   • Marketing teams and agencies that manage multiple campaigns across various channels can use Funnel.io to consolidate and analyze data from different sources.
   • Digital marketers responsible for online advertising, social media, content marketing, and other digital channels can use Funnel.io to track and measure the effectiveness of their campaigns
   • Marketing operations managers responsible for overseeing the technical aspects of marketing campaigns can use Funnel.io to ensure data accuracy and integrity.
   • Performance marketers who focus on optimizing campaigns for specific KPIs can benefit from the ability to gather and analyze data at a granular level.
2. Data analysts and BI professionals:
   • Data analysts and business intelligence professionals can leverage Funnel.io to gather, clean, and prepare marketing data for in-depth analysis and reporting.
3. E-commerce businesses:
   • E-commerce companies that sell products online can use Funnel.io to track customer behavior, conversion rates, and ROI from various marketing channels.
   • Platforms and marketplaces that host multiple vendors or sellers can use Funnel.io to aggregate and analyze data from various sellers and advertising efforts.
4. Enterprise-level organizations:
   • Larger companies with complex marketing operations and multiple data sources can use Funnel.io to streamline data integration and reporting processes.
5. Startups and SMBs:
   • Small to medium-sized businesses and startups can use Funnel.io to efficiently manage and analyze their marketing data without the need for extensive technical expertise.

Read also:

• Fivetran vs. Stitch Comparison
• Stitch vs Supermetrics: Ultimate Comparison
• Power My Analytics vs Supermetrics Comparison
• Adverity vs Supermetrics: Which is Right for You in 2024?
• Supermetrics vs. Fivetran: Complete Guide
• Whatagraph vs. Supermetrics: Overview, Pricing and Rating
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