Best Funnel.io Alternatives: Affordable Options for 2023

  • seoadmin 
funnel.io main page

Hey, if you’re here, you’re most likely a marketer or a data scientist who’s searching for a way to connect all your marketing data or Funnel.io alternatives.

Here you’ll find a detailed overview of both Funnel.io and Windsor.ai and side-by-side comparison tables of their features and pricing.

Funnel.io – a tool with probably the biggest list of integrations and relatively high pricing. Most people like the software and don’t complain about it too much.

 

In this article:

  1. Funnel.io Overview
  2. The Best Funnel.io Alternative: Windsor.ai
  3. Supermetrics
  4. Improvado
  5. Fivetran
  6. Which Funnel.io alternative are you choosing?
  7. FAQ

 

Funnel.io Overview

At its core, Funne l.io is an ETL tool. ETL stands for Extract-Transform-Load, which means it pulls your data from the sources you need, make it nice and clean, and then push into a BI tool to create nice dashboards.

 

Feature:

  • ETL  functionality
  • Provision for mapping data across source and destination
  • SOC 2 Type 2 certified, supports single sign on and multi factor authentication
  • The support team is exceptional and typically resolves issues within a day
  • Two years of historical data are presented
  • Funnel.io can build connectors for users that request custom integrations

 

Funnel.io Pricing

The price is not dependent on data volumes or number of rows.

funnel.io pricing

  • Free
  • Starter from €108/mo
  • Business  from €1000/mo
  • Enterprise – talk to sales

 

Usually those numbers can be very small compared to the value of automating data-pipelines and being able to make better decisions. It all depends on the type of business and decisions involved.

 

Moreover, Funnel incorporates a credit system known as Flexpoints. These points represent a user’s utilized and remaining capabilities within the system, encompassing data connectors, transformation features, and various services.

Each subscription plan includes a specific allocation of Flexpoints that clients can utilize during their billing cycle.

 

flexpoints

 

Funnel.io Rating

  • G2.com: 4,5 of 5 (112 Reviews)
  • Capterra: 4,8of 5 (19 Reviews and Ratings)
  • TrustPilot 3,4 of 5 (3 reviews)
  • Software Advice 4,7 of 5 (19 Reviews)

 

 

The Best Funnel.io Alternative: Windsor.ai

Below you’ll find a side-by-side feature comparison table that hopefully will help you decide.

 

Side-by-side product overview

Windsor.aiFunnel.io
Free trial Yes Yes
Data Source Integrations76360
G2 review score average (1 to 5 stars)4.84.5
All connectors available on all pricing tiersYesNo
Data mapping: creation of own metrics and dimensionsNoYes
Free forever planYesYes
Paid plans starting from$19/mo€108/mo
Attribution ModelingYesNo
Customer JourneyYesNo
Unlimited users on all plans YesNo
Use of all destinations with all plansYesNo
Pricing not based on row countsYesNo
Looker Studio connectors661
Power BI and Tableau connectorsYesYes
Google Sheets pluginYesYes
Excel IntegrationYesYes
API access starting price$19/mo$1000/mo*
Starting price BigQuery data transfers$19/mo$1000/mo*
Starting price MySQL data transfers$19/mo$1000/mo*
Starting price PostgreSQL data transfers$19/mo$1000/mo*
Starting price Amazon S3 data transfers$19/mo$1000/mo*
Starting price Snowflake data transfers$19/mo$1000/mo*
Starting price Azure SQL/Blob Storage data transfers$19/mo$1000/mo*

*It’s your lucky day: You have to talk to a friendly sales rep.

 

Windsor.ai Overview

windsor homepage

Windsor.ai is a new and a bit more advanced solution on the market. We go far beyond what most of the competitors do. And we do it for a considerably lower price.

To sum up, we’re making data connection and marketing attribution accessible.

 

What is marketing attribution?

Marketing attribution is a way to measure the real performance of your marketing activities and all marketing touchpoints along the customer journeys. We achieve this by connecting data from multiple sources, mapping out your marketing touchpoints on the buyer journey, and assigning credits for each touchpoint.

If you’re marketer like me, I’m sure you are experienced with attributing all the value to the last click. I.e., when a user searches you on Google and buys, you consider organic working great, forgetting about all the previous steps that might happen on this journey.

So attribution modelling solves this most of the time.

 

Windsor.ai Features

As I mentioned, we go beyond the standard ETL (Extract-Transform-Load) functionality. Windsor helps to attribute value to all the marketing touchpoints you have as well as to optimize your ad performance (yes, the magic of machine learning). In addition you of course have all the raw data you need available via API’s, connectors to most tools and SQL commands.

 

Windsor.ai Pricing

I’ll let the pricing speak for itself. Below you’ll find a breakdown of the pricing plans for Windsor.ai.

  • Free Plan
  • Free Trial – 30 days
  • Basic Plan – 19$/mo
  • Standard Plan – 99$/mo
  • Plus Plan – 249$/mo
  • Professional Plan – 499$/mo
  • Enterprise Plan – Ask for a quote

 

 

A Note of Honesty

To help you make the right choice, I think its good to look a bit deeper into both solutions.

 

  • If you want to connect 200+ different sources and dont care so much about costs – go for Funnel.io.
  • If you want to understand your marketing deeply with a lower budget and slightly more agility – go for a 30-days free trial with Windsor and see the value you’ll get.

 

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

 

Other Funnel.io Alternatives in 2023

Below you’ll find Funnel.io alternatives. So let’s dive deeper into each of them.

 

 

1. Supermetrics

Supermetrics is an ETL platform that uses APIs to collect and process your marketing data, automate reporting, and send the collected information to storage or to another visualization, reporting, or BI tool. Here’s a comparison between Supermetrics and Funnel.io:

 

Focus
  • Funnel.io is primarily designed for marketing data integration and analytics. It specializes in consolidating and harmonizing data from different marketing channels, such as advertising platforms, social media, and email marketing.
  • Supermetrics offers a broader range of data integration solutions, catering to both marketing and business intelligence needs. It allows users to integrate data from various marketing platforms, web analytics tools, and business applications.

 

Data Sources

  • Funnel.io supports a wide range of data sources, including popular advertising platforms, social media platforms, analytics tools, and more.
  • Supermetrics supports a wide variety of data sources, including advertising platforms, social media platforms, web analytics tools, CRM systems, and more.

 

Features
  • Funnel.io provides advanced data transformation capabilities, allowing users to map and transform data as it is integrated. It offers pre-built connectors, data cleansing features, and advanced data harmonization functionalities.
  • Supermetrics provides robust data extraction capabilities, allowing users to pull data from different sources into their preferred destination, such as Google Sheets, Excel, or data warehouses. It offers a wide range of data connectors and provides options for data transformation and scheduling.

 

Integrations
  • Funnel.io offers direct integrations with a large number of marketing platforms, making it easy to fetch and consolidate data from various sources.
  • Supermetrics offers a large number of connectors, allowing users to access and integrate data from numerous platforms and tools, including popular marketing and analytics platforms.

 

Cost:
  • Funnel.io pricing is typically based on the number of data sources and the volume of data being processed. It offers flexible pricing plans tailored to the needs of different businesses.
  • Supermetrics pricing varies depending on the specific products and connectors used. It offers different pricing tiers and plans to accommodate various business needs.

 

 

2. Improvado

Improvado is popular data integration platforms that help businesses consolidate and analyze data from various sources. Here’s a comparison between Improvado and Funnel.io:

 

Focus
  • Improvado is designed to help marketers and agencies streamline their data integration and reporting processes. It aims to simplify the complexity of data management by providing a unified view of marketing data.
  • Funnel.io primarily focuses on marketing data integration and analytics. It helps businesses consolidate and harmonize data from various marketing channels, advertising platforms, social media, and more.

 

Data Sources
  •  Improvado supports a wide range of data sources, including advertising platforms, social media platforms, email marketing tools, CRM systems, and more. It offers a vast library of pre-built connectors to facilitate data extraction.
  • Funnel.io supports a wide range of data sources, including popular advertising platforms, social media platforms, web analytics tools, and more. It offers direct integrations with many marketing platforms.

 

Features
  • Improvado integrates with numerous marketing platforms and tools, making it easier to pull data from different sources. It also supports data export to popular analytics and visualization platforms.
  • Funnel.io provides advanced data transformation capabilities, allowing users to map and transform data during the integration process. It offers features for data cleansing, data harmonization, and customizable data pipelines.

 

Integrations
  • Improvado integrates with numerous marketing platforms and tools, making it easier to pull data from different sources. It also supports data export to popular analytics and visualization platforms.
  • Funnel.io offers a large number of direct integrations with various marketing platforms, simplifying the process of fetching and consolidating data from different sources.

 

Cost:
  • Improvado offers customized pricing plans based on the specific needs of each business. Pricing can depend on factors such as the number of data sources, data volume, and additional features required.
  • Funnel.io pricing is typically based on the number of data sources and the volume of data being processed. They offer flexible pricing plans tailored to the needs of different businesses.

 

 

3.Fivetran

Fivetran is a cloud-based data pipeline solution that allows you to transfer data in a matter of minutes. Here’s a comparison between Fivetran and Funnel.io:

 

Focus
  • Fivetran focuses on automated data pipeline creation and management. It aims to simplify the process of data integration by providing pre-built connectors and automated data ingestion.
  • Funnel.io primarily focuses on marketing data integration and analytics. It helps businesses consolidate and harmonize data from various marketing channels, advertising platforms, social media, and more.

 

Data Sources
  • Fivetran supports a wide range of data sources, including popular databases, cloud applications, marketing platforms, and more. It offers a large library of pre-built connectors for seamless data extraction.
  • Funnel.io supports a wide range of data sources, including popular advertising platforms, social media platforms, web analytics tools, and more. It offers direct integrations with many marketing platforms.

 

Features
  • Fivetran provides automated data synchronization, ensuring that the latest data is consistently replicated to the destination. It offers automated schema migration, data transformations, and data modeling features.
  • Funnel.io provides advanced data transformation capabilities, allowing users to map and transform data during the integration process. It offers features for data cleansing, data harmonization, and customizable data pipelines.

 

Integrations
  • Fivetran offers a large number of pre-built connectors to various data sources, making it easy to connect and replicate data. It integrates with popular data warehouses and analytics platforms.
  • Funnel.io offers a large number of direct integrations with various marketing platforms, simplifying the process of fetching and consolidating data from different sources.

 

Cost:
  • Fivetran’s pricing is typically based on factors such as the number of data connectors, the volume of data, and the destination used. Pricing can vary based on the specific needs and scale of the business.
  • Funnel.io pricing is typically based on the number of data sources and the volume of data being processed. They offer flexible pricing plans tailored to the needs of different businesses.

 

Which Funnel.io alternative are you choosing?

To summarize, many users are not fully satisfied with Funnel.io, both financially and technically. That’s why they are looking for Funnel.io alternatives.

I hope this article will make it easier to make a decision on what tool you will ultimately choose.

Get started with Winsdor.ai today and contact Windsor.ai for a free 30-day trial.

 

Try Windsor.ai today

Access all your data from your favorite sources in one place.
Get started for free with a 30 - day trial.

Start Free Trial

 

FAQ:

Is Funnel.io free?

Indeed, you can now begin utilizing Funnel at no cost to collect, store, transform, and share your data! The data destinations included in the free plan are Looker Studio, Microsoft Excel, and Google Sheets.

 

Is Funnel.io worth it?

This cloud-based tool streamlines manual tasks, resulting in significant time savings. Funnel.io ensures the security and currency of your data, enabling you or your clients to analyze performance across multiple channels and make well-informed, data-driven decisions.

 

Who is Funnel.io Recommended For?

Funnel.io is recommended for a range of businesses and professionals who rely on marketing data for decision-making and performance optimization. Here are some specific groups that may find Funnel.io particularly beneficial:

  1. Marketing Proffesionals:
    • Marketing teams and agencies that manage multiple campaigns across various channels can use Funnel.io to consolidate and analyze data from different sources.
    • Digital marketers responsible for online advertising, social media, content marketing, and other digital channels can use Funnel.io to track and measure the effectiveness of their campaigns
    • Marketing operations managers responsible for overseeing the technical aspects of marketing campaigns can use Funnel.io to ensure data accuracy and integrity.
    • Performance marketers who focus on optimizing campaigns for specific KPIs can benefit from the ability to gather and analyze data at a granular level.
  2. Data Analysts and BI Professionals:
    • Data analysts and business intelligence professionals can leverage Funnel.io to gather, clean, and prepare marketing data for in-depth analysis and reporting.
  3. E-commerce Businesses:
    • E-commerce companies that sell products online can use Funnel.io to track customer behavior, conversion rates, and ROI from various marketing channels.
    • Platforms and marketplaces that host multiple vendors or sellers can use Funnel.io to aggregate and analyze data from various sellers and advertising efforts.
  4. Enterprise-Level Organizations:
    • Larger companies with complex marketing operations and multiple data sources can use Funnel.io to streamline data integration and reporting processes.
  5. Startups and SMBs:
    • Small to medium-sized businesses and startups can use Funnel.io to efficiently manage and analyze their marketing data without the need for extensive technical expertise.