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4 rules to create the optimal Power BI dashboard examples for marketing reporting

Power BI Dashboard Examples consist of dynamic visualizations that automatically update with changes in the underlying data. These dashboards provide development functionalities, enabling users to effortlessly drag and drop visualization widgets onto the canvas. Additionally, users can directly drag and drop fields onto the canvas.

The software intelligently selects the appropriate visualization and presents it accordingly. Given Power BI’s extensive range of visualizations, encompassing Cards, Tables, Geographical Plots, various Charts, KPI Visualization, and more, the possibilities for Power BI Dashboard Examples are only constrained by the creativity of the developer.

By organizing and showing the data in a Power BI dashboard, marketers may see at a glance what marketing measures have been and what is not successful. These four thumb rules provide a solid structure for your Power BI dashboards. It helps to improve or start with the examples that serve as an inspiration for creating your handy dashboards. Allow your creativity to design Power BI dashboards for your marketing and management team.

1. Center your dashboard for marketing reports on one subject

Too many KPIs on a single dashboard is a common mistake made by marketers. These can be confused quickly. Particularly when you report to your customer or manager. They may distract themselves by stats that don’t help you make up that point.

“What are my targets for marketing? What I am  going to accomplish? And what KPIs follow me to achieve this particular goal?”

Once you set your goals to achieve a better marketing objective, ensure that you develop different dashboards for each criterion. It is good to practice KPIs that are matched with the marketing objectives.

2. Use the proper diagram to view your information

How do you picture this once you have selected what you will measure?  But the first step is perhaps the toughest: “What graph type should I use?”

Just like a good story takes a good picture, your data needs the correct picture. When you select the wrong graph, your dashboard visitors may get confused or even misleading.

Both dashboards demonstrate the performance of your emails compared to industry standards.

3. Compare and visualize developments

Line charts are the best technique to represent a change in time. Both dashboards do, but the first one does a better job if we compare the development of two metrics. If you need to explore further potential links, you will see more quickly.

How bar charts versus bubble charts can be used

In the first example, you can compare values on a single category visually in the bar chart. For e.g. how do the open rates change every day? The difference in bar size shows you how differently they differ.

How geographic data can be displayed

You can see your global presence visibly in terms of email subscribers in the first example. You can see clearly which countries are well represented or under-represented. The second example illustrates but does not categorize the bar charts. It shows a ranking of nations about the number of subscribers, or a concept of geographical distribution

Connect business impact marketing KPIs

You have configured your KPIs and you can graphically see them. What else do you need to create a dashboard for great marketing?

The answer is background.

Imagine running a brilliant marketing campaign, which has produced a lot of new ideas. Your manager will come to you the last thing you want: “That’s terrific, but in the end, nobody bought our stuff.”

You can have an even influence if you illustrate how your marketing activities relate to the business context. In the previous scenario, you would like to identify where in the sales funnel the leads are blocked. Marketing data is always a risk when you look at them in isolation. You will avoid working in silos by integrating marketing & selling data together.

4. Make your dashboards operative

You may construct very solid marketing dashboards with the recommendations above, which display the major marketing statistics in one glance. But if nobody act on them subsequently, what use is there to have all these insights?

Here is a simple four-step method if you are interested in developing comparable Power BI dashboards for your firm.

1. Collect all your marketing information on Power BI with Windsor
2. Connect Power BI to a data display platform.
3. Construct a dashboard with up-to-date data at all times
4. Regularly use your dashboards and alter them as your objectives change over time.

10 Best Power BI Dashboard Examples

1. Website Analytics Dashboard
2. Marketing Dashboard
3. Social Media Dashboard
4. Sales Dashboard
5. Finance Dashboard
6. HR Dashboard
7. Logistics Dashboard
8. Customer Analysis Dashboard
9. Customer Satisfaction Dashboard
10. Executive Dashboard

All the mentioned dashboards are accessible in the Data galleries at the Power BI community portal.