Instagram Connector

Windsor.ai’s Instagram connector pulls the insights of your Instagram Business or Creator account through Meta’s API and sends them to your BI tool, spreadsheet, data warehouse or AI assistant. You get account metrics by day, every post and Reel with its own metrics, Stories, comments and follower demographics.

Warehouses and reports refresh on a schedule. Claude and ChatGPT read the data when you ask, and can also publish posts, Reels and Stories and reply to comments after you approve.

No code. Free forever plan for one data source, no credit card.

Try It Free View documentation

Free forever plan

No credit card needed

Make the most out of your Instagram data with Windsor.ai

Account views and reach by day, split by followers and non-followers, new followers, interactions, saves and shares, then per post: views, reach, saves, shares, likes, comments, follows, and Reels watch time and skip rate, plus Story replies and exits.

77 metrics60 dimensions

Views Reach New Followers Media Saved Reel Skip Rate

Data fields documentation

Start from a ready-made Instagram report in Data Studio, Power BI or Sheets and connect it to your own account.

View all Instagram templates

Send your Instagram data to any destination

Import your Instagram data into any destination using Windsor.ai.

Data Studio

Learn more

Google Sheets

Learn more

ChatGPT

Learn more

Claude

Learn more

Power BI

Learn more

Excel

Learn more

Tableau

Learn more

Google BigQuery

Learn more

Amazon S3

Learn more

Azure Blob Storage

Learn more

Snowflake

Learn more

MySQL

Learn more

PostgreSQL

Learn more

Python

Learn more

Azure SQL

Learn more

Amazon Redshift

Learn more

Databricks

Learn more

Windsor MCP

Learn more

Microsoft Fabric

Learn more

Copilot Agent

Learn more

Perplexity

Learn more

Lovable

Learn more

Antigravity

Learn more

Supabase

Learn more

Gemini Enterprise

Learn more

Cursor

Learn more

Manus

Learn more

Grok

Learn more

What the Instagram connector gives you

Windsor.ai reads your Instagram Business or Creator account through Meta’s API and loads the rows into the destination you choose. What you get:

Account and post data together. Account metrics come by day: views, reach, new followers, accounts engaged, interactions, saves and shares, with views and reach split between followers and non-followers. Post metrics come per post, Reel and carousel, with the caption, type, link and publish time.
Reels and Stories. Reels add average and total watch time and the skip rate, the share of views skipped in the first 3 seconds. Stories add views, reach, replies, exits and taps. Meta returns Story data only while the Story is live, for 24 hours. A Sheet or warehouse that loads daily can keep it.
Follower history you can keep. Meta returns your follower total for today only, and new followers per day for the last 30 days (for accounts with 100 or more followers). A destination that loads every day can keep the history for as long as you need; see the Instagram follower tracking dashboard.
Audience and comments. Followers by country, city, age and gender, and comments with their text, likes and replies.
Posting from a chat. In Claude or ChatGPT, the connector can publish an image, carousel, Reel or Story and reply to, hide or delete comments, after you approve. See the write actions list.

Sample output. Our own Instagram account, @windsor.ai, from 19 September to 18 October 2026, as the connector returned it:

Account: 228 followers on 18 October, 28 new followers in the 30 days, and 3,871 views across all content.
Posts: 15 published, 8 Reels, 6 images and 1 carousel. The carousel had the most views (186); the most viewed Reel had 149 views from 122 accounts.
Reels: skip rates between 67% and 97% of each Reel’s views.

With the Instagram connector you can:

Ask Claude or ChatGPT about your account in plain language. Setup guides: Instagram to Claude and Instagram to ChatGPT.
Compare posts week by week, which Instagram’s own Insights makes hard when you need more than one post at a time.
Publish posts, carousels, Reels and Stories from a chat, after you approve the draft.
Build reports from ready-made Instagram templates in Data Studio, Power BI or Sheets.
Load daily account and post data into BigQuery, Snowflake or another warehouse and keep follower history past Meta’s 30 days.

Join over 25,000+ businesses that trust Windsor.ai to streamline Instagram data integration

How to export Instagram data with the Windsor.ai connector

Sign up for free

Create your Windsor.ai account and log in.

Select Instagram as a data source

Choose Instagram and sign in with the Facebook account that manages your Instagram Business or Creator account, then select the accounts to report on.

Choose report fields and metrics

Pick the fields for your report, for example Views, Reach, Media Saved and New Followers, or start from a template.

Select a data destination

Choose where the data goes: a warehouse, a BI tool, Google Sheets, or Claude and ChatGPT.

FAQs

What is an Instagram connector?

An Instagram connector is a tool that pulls the insights of an Instagram Business or Creator account through Meta’s API and sends them to another tool, such as a spreadsheet, a BI dashboard, a data warehouse or an AI assistant. Windsor.ai’s connector covers account, post, Reel, Story, comment and audience data and sends it to 25+ destinations without CSV exports.

What's the difference between Instagram Insights and Instagram Public?

Instagram Insights, this connector, reads your own Business or Creator account. It needs your Meta login, returns private metrics such as reach, saves and follower demographics, and can publish posts for you. Instagram Public reads any public profile without a login, returns only what anyone can see (posts with their like and comment counts, and the follower count) and is read-only. Use Insights for your own account and Public for competitor analysis.

Does the Instagram connector include Instagram Ads data?

No. Spend and results for Instagram Ads come through the Facebook Ads connector, because Instagram Ads run in Meta Ads Manager. Add its Ad Platform field to split Instagram from Facebook, and Ad Placement for Feed, Stories or Reels. Both connectors can go into the same report.

Can I see my follower count for past months?

Only if you start storing it. Meta’s API returns your follower total for today, and new followers per day for the last 30 days, for accounts with 100 or more followers. Send the data to Google Sheets, BigQuery or another destination that loads daily and the history builds up from then on.

Is the Windsor.ai Instagram connector free?

Yes. The free forever plan includes one data source and one account, with no credit card, and reaches back 30 days. For more accounts, longer history or Instagram next to other sources, paid plans start at $19 a month for 3 data sources, billed annually. See pricing.

Can Windsor.ai post to Instagram?

Yes, from Claude or ChatGPT. The connector can publish an image post, a carousel of 2 to 10 images, a Reel or a Story, comment on your posts, and reply to, hide, unhide or delete comments. The assistant shows what it will do and acts only after you approve. See the write actions list.

Why are impressions and plays missing?

Meta now reports views in their place. The Instagram field reference marks impressions, plays, video views and profile views as deprecated, and lists views, reach and the other current fields.

Where can I find help with setup and connection errors?

If an Instagram account does not appear after you connect, our troubleshooting guide for Facebook Page and Instagram connections covers the common causes. The field reference describes every field, and the report templates give you a starting point.