Connect Instagram to BigQuery

Easily integrate Instagram with BigQuery using Windsor.ai’s ELT connectors to centralize your social media data.

Automate reporting and uncover trends and actionable insights to optimize your content strategy, improve messaging, and drive lead generation.

Forget CSVs. Stop copy/paste. Connect data in 2 minutes. No code required.

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Windsor.ai is your proven Instagram to Google BigQuery connector

Manage your Instagram data effectively with BigQuery integration

Using Windsor.ai’s connector helps you instantly stream and analyze your Instagram performance in Google BigQuery, bringing the following benefits to the table:

Automate reporting

Automate reporting

Windsor.ai automates scheduled queries and report generation in BigQuery, ensuring your team receives up-to-date reports without manual data extraction. This minimizes errors, streamlines workflows, and allows you to focus on strategic data analysis.

Analyze large data volumes with advanced technology

Analyze large data volumes with advanced technology

Leverage BigQuery’s advanced query and analytics tools to extract key Instagram metrics and dimensions using SQL-like commands. Additionally, BigQuery’s machine learning capabilities enable you to build models, compare datasets, and predict trends for informed decision-making.

Perform cross-channel analytics

Perform cross-channel analytics

You can easily unify and analyze data across multiple marketing channels with Windsor.ai. Our ELT connector consolidates data from all your social media platforms, transforming it into a query-ready format in BigQuery for effective cross-channel analysis.

Secure your Instagram data

Secure your Instagram data

Protect your Instagram data with BigQuery’s robust security features, such as identity access management, firewall rules, and virtual private cloud. Windsor.ai also ensures that only authorized users can access your data, safeguarding sensitive audience insights and performance metrics.

Using Windsor.ai connector to import data from Instagram into BigQuery

Unlike many integration methods that demand manual effort, specialized technical knowledge, or expensive tools, Windsor.ai provides a simple, no-code solution to automatically sync Instagram data with BigQuery. 

With just a few clicks, you can stream and centralize your performance metrics, leveraging a scalable data analytics platform to make faster, smarter decisions.

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Join over 3,000 businesses that trust Windsor.ai to streamline Instagram to BigQuery integration
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How to connect Instagram to BigQuery in Windsor.ai

Make sure you have the following prerequisites before setting up the connector:

  • Instagram Business Account (not personal) connected to the Facebook page
  • Google Cloud Platform (GCP) account with BigQuery enabled
  • Active Windsor.ai account
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How to connect Instagram to BigQuery manually

In this approach, the Instagram Graph API is employed to retrieve data from your Instagram account. The Instagram Graph API, provided by Facebook, serves as an interface enabling programmable access and interaction with Instagram data.

This API facilitates the extraction of various data types from Instagram, encompassing user data, media (photos and videos), comments, likes, insights, hashtags, locations, and mentions. It supports data retrieval from both creator and business accounts.

Steps:

  1. Register a new Facebook developer account or use an existing one.
  2. Log in to your Instagram business account and link it to a Facebook page to gain access to the Instagram Graph API.
  3. Generate the Instagram Graph API access token with the necessary permissions to access the required data.
  4. Log in or create a new Google Cloud account for utilizing BigQuery. Subsequently, create a new project.

FAQs

What is Instagram?

Instagram is a social media platform developed by Meta for sharing photos and videos through stories, posts, and reels. It offers extensive editing features like filters, stickers, music, surveys, and more to boost engagement with your audience. Brands can use Instagram to showcase products, interact with followers, and build authority in their sector.

Additionally, with Instagram Ads, you can reach your target audience through paid campaigns. Using Windsor.ai’s integration, you can seamlessly track and analyze your page’s performance in your preferred analytics or visualization tools.

Popular Instagram integrations

Import your Instagram data into any destination using Windsor.ai.

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Tired of manual Instagram data exports? Get started with Windsor.ai today to automate your reporting

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