Connect Instagram to BigQuery

Using Windsor.ai connector to import data from Instagram into BigQuery 

Unlike many integration methods that demand manual effort, specialized technical knowledge, or expensive tools, Windsor.ai provides a simple, no-code solution to automatically sync Instagram data with BigQuery. 

With just a few clicks, you can stream and centralize your performance metrics, leveraging a scalable data analytics platform to make faster, smarter decisions.

With Windsor.ai, you can:

• Remove the need for manual Instagram data exports and updates, saving time and minimizing errors.
• Access up-to-date Instagram performance data in BigQuery for immediate insights.
• Combine Instagram data with other channels for a complete view of your marketing performance.
• Leverage BigQuery’s analytics tools to identify trends, monitor KPIs, and optimize your campaigns.
• Customize Instagram reporting templates to meet your specific analytics requirements.

How to connect Instagram to BigQuery in Windsor.ai

Check out our video tutorial and a step-by-step guide to easily send your Instagram data to BigQuery using Windsor.ai.

1. Register

Create a new account or log in if you already have one.

2. Select your data source

Choose Instagram as your data source and grant access to Windsor.ai. 

3. Select your destination

Set BigQuery as the destination for your data.

4. Create a destination task

Click on the “Add Destination Task” button and fill out the required fields.

5. Sync your data

In the final step, grant access to the user: [email protected].

That’s it! Now, your Instagram data will start syncing and automatically populate into your BigQuery account.

*Note: As the connector URL, you can use any URL providing a JSON—whether from connectors or a URL with cached and transformed data.

FAQs

What is Instagram?

Instagram is a social media platform developed by Meta for sharing photos and videos through stories, posts, and reels. It offers extensive editing features like filters, stickers, music, surveys, and more to boost engagement with your audience. Brands can use Instagram to showcase products, interact with followers, and build authority in their sector.

Additionally, with Instagram Ads, you can reach your target audience through paid campaigns. Using Windsor.ai’s integration, you can seamlessly track and analyze your page’s performance in your preferred analytics or visualization tools.

What is BigQuery?

BigQuery is a fully managed, serverless data warehouse offered by Google Cloud, designed for large-scale data analysis. It eliminates the need for server management tasks like resource provisioning, security, and software updates. With SQL-like commands, you can process massive datasets quickly and efficiently.

BigQuery’s scalable architecture allows you to adjust capacity as your business grows, while its usage-based pricing ensures cost-effectiveness, making it an accessible solution for businesses of all sizes.

Do you have helpful links to get started with integrating Instagram and BigQuery using Windsor.ai?

Yes, we have helpful resources to help you get started. You can explore our official documentation and ready-to-use templates for seamless Instagram to BigQuery integration with Windsor.ai:

• Instagram Field Reference
• Free Instagram Reporting Templates
• BigQuery Integration Documentation

How much time do I need to create the Instagram and BigQuery integration?

Windsor.ai provides a user-friendly interface and a powerful data connector that enables you to integrate Instagram with BigQuery in under 5 minutes, making the process quick and hassle-free.

Can I manually import data from Instagram into BigQuery?

In this approach, the Instagram Graph API is employed to retrieve data from your Instagram account. The Instagram Graph API, provided by Facebook, serves as an interface enabling programmable access and interaction with Instagram data. This API facilitates the extraction of various data types from Instagram, encompassing user data, media (photos and videos), comments, likes, insights, hashtags, locations, and mentions. It supports data retrieval from both creator and business accounts.

Prerequisites:

• Register a new Facebook developer account or use an existing one.
• Log in to your Instagram business account and link it to a Facebook page to gain access to the Instagram Graph API.
• Generate the Instagram Graph API access token with the necessary permissions to access the required data.
• Log in or create a new Google Cloud account for utilizing BigQuery. Subsequently, create a new project.