Why We Do What We Do

I’m Niklas, Windsor Group’s CEO. I’ve worked as a data scientist at a number of successful organizations. For over ten years, I’ve delved deep into data for companies like Accenture and eBay.

But I’ve long had an interest in opening another business. I launched Scandinavia’s first Voice over Internet Protocol company in 2003, and it was such an exciting experience. I got to connect with clients directly. I got to build solutions to business needs. I helped the people I met succeed with tools that I can say, with pride, I bootstrapped and grew with a team of dedicated professionals.

I wanted to capture that excitement again. To do that, I needed to create something that played to my skills (data integration and attribution modelling in our modern marketing world) and resonated with the industries I worked with.

niklas kolster marketing attribution

Getting these tools running or the algorithms was never the hardest part. Integrating these tools and extracting insights are where the real difficulties can be found. And making all the pieces come together is what I wanted to do.

So in the spring of 2017 windsor.ai was founded to solve this problem. I had moved to Zurich some time back for a job, but fell in love with Switzerland. It’s a beautiful country in the heart of Europe, and I love skiing the Alps!

Zurich, naturally, became the headquarters the business. I began on my own with a little programming help from a colleague, and since then it’s been an incredible journey. I’m proud to say that after only a few months, Windsor.AI’s team is now fifteen people strong. This past summer, we opened an office in Singapore; an exciting country with so much happening there in international commerce. We’ve taken on a number of clients on all almost all continents, big and small, and look forward to seeing this business continue to grow!


I am Octavian. After years of working as a system administrator and being involved in the open-source community, I fell in love with data and ended up with a formal education in statistics and economics. This led me to realize how deep the connection with the previous experience was and find a new passion in building data-driven software that enables businesses to make better decisions working with startups in a variety of fields, from social media marketing optimization to the US healthcare industry. When I joined Windsor I knew it was the perfect chance to use the data and engineering knowledge to enable people to make more informed decisions faster in a field that is becoming more complex every day.


My name is Matthias. To build, to move fast and to be around talented people is what I enjoy the most. That’s what Windsor is all about. Prior to Windsor I spent more than a decade setting up and growing software companies in Asia and Europe.


I am Angelina, a data scientist with experience executing data-driven solutions to increase the efficiency, accuracy, and utility of internal data processing. Passionate about delivering scalable software tools revolutionizing how data is used to drive cost and performance improvements. I have experience in all stages of data analytics projects starting from data understanding and preparation to model and deploying. I thrive in organizations with open work culture and where I do challenging tasks so as to continuously improve my skill set, that is why I work at Windsor.ai.

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I am Djordje. For more than 30 years, have been helping organisations visualize and derive insights from their data. Five years ago, I started my journey towards new challenges. Being able to choose, I looked for a community where I will be able to work with professional, passionate, and kind people. Joining Windsor.ai allowed me to share my knowledge and experience and continuously improve my expertise throughout interactions with my colleagues and clients, which I enjoy the most.

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Datapoints per day


Optimised adspend


Improved ROAS

What Customers Say

Now I finally have the tools and insights to make real decisions.

Marian Solga – Head of Performance Marketing Lastminute.com

I have talked to 14 different attribution providers but this is the best I have seen!

Patrick Brown – Flintanalytics

Windsor.ai provided much more than we expected! The technical insights combined with the business-acumen and data-expertise were exactly what we needed!

Urs Jaschke – Leader Digital Business Development, AMAG


Featured customers

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I would be delighted to discuss anything about harnessing your business’s data to help it grow, too. Whether it’s attribution modelling, data integration, marketing mix modelling, or something else entirely, I’d like to hear from you. Drop us a line at [email protected] or use the contact form below.


    Blegistrasse 15

    6340 Baar


    Kraftwerk Mitte 7

    01067 Dresden


    3 Albert Coates Lane

    Melbourne, Victoria, 3000


    50 Scotts Road, #03-03

    228242 Singapore


    Calle Benito Gutierrez 26, 1A

    28008 Madrid, Spain